Posts made in July 2025

Worker's compensation article via Vaughn Lowery's 360 MAGAZINE.

Top IT Support in Portland: A Checklist for Owners 

When Tech Trouble Hits, Who’s Really Got Your Back?

As a Portland business owner, you’re an expert in your field. Whether you run a bustling cafe, a precision manufacturing shop, or a thriving professional services firm, you know your industry inside and out. But when it comes to technology, it can often feel like a complex, high-stakes black box. You know it’s critical, but you’re not an IT expert, and you shouldn’t have to be.

The reality is that the digital landscape is riskier than ever, especially for small and medium-sized businesses. According to one report, small businesses are the victims in a staggering 43 percent of all cyberattacks. With the stakes this high, moving forward without a clear understanding of your own IT infrastructure is a significant risk. Before you can effectively evaluate an external provider, you need a solid baseline of your current systems, vulnerabilities, and operational needs. A thorough assessment is the critical first step, and we can help you get a clear baseline of your current IT health.

Choosing the right support team isn’t just a technical detail—it’s a strategic advantage. That’s why we’ve put together this clear, actionable checklist to help you spot the difference between surface-level help and experienced IT support in Portland—the kind that strengthens your systems, adapts with your needs, and grows alongside your business. This isn’t about features—it’s about making a smarter, long-term decision.

Key Takeaways

  • A Proactive Partnership: Top-tier technical support is a strategic partnership focused on prevention and growth, not just a reactive service that fixes things when they break.
  • The Non-Negotiables: Essential services every modern business needs include 24/7 help desk support, robust cybersecurity, and reliable data backup and disaster recovery.
  • Dig Deeper: Evaluating providers means scrutinizing their Service Level Agreements (SLAs), understanding true cost structures, verifying their local presence, and checking their reputation through client retention rates and testimonials.
  • The High Cost of Failure: Choosing the wrong IT partner can lead to severe financial losses and reputational damage from system downtime and security breaches.

Evaluate Your Company’s Tech Systems: A Practical Checklist

When you’re ready to find trusted support in Portland, it’s easy to get lost in technical jargon. This checklist cuts through the noise and gives you a definitive guide to vetting potential partners across seven critical areas.

1. Core Services: The Non-Negotiables

These are the foundational services that every modern business must have. If a provider doesn’t excel in these four areas, they are not a top-tier option.

  • 24/7/365 Help Desk: Business challenges and IT emergencies don’t stick to a 9-to-5 schedule. Your expert support shouldn’t either. Around-the-clock access to expert help is essential for resolving issues quickly and minimizing disruption, no matter when they occur.
  • Proactive Cybersecurity: Basic antivirus software is no longer enough. A strong security posture includes managed firewalls, advanced endpoint protection, continuous threat monitoring, and regular security awareness training for your team to prevent phishing and other social engineering attacks.
  • Data Backup & Disaster Recovery: What would happen if a fire, flood, or ransomware attack wiped out your data tomorrow? A top-tier provider ensures your critical business data is backed up securely and can be restored quickly, allowing you to recover operations with minimal data loss.
  • Network Management & Monitoring: This is the invisible work that keeps your business running. Continuous, proactive monitoring of your network ensures system health, identifies potential issues before they cause downtime, and maintains optimal performance and uptime for your team.

2. Local Presence: The Portland Advantage

In a world of remote work, a local presence still offers a powerful advantage. While many issues can be solved remotely, some problems require an on-site expert. Choosing a provider with a dedicated team in Portland gives you:

  • Faster on-site response times for critical hardware failures or complex network issues that can’t be fixed from afar.
  • An understanding of the local Portland business landscape, including regional challenges and specific compliance needs relevant to Pacific Northwest industries.
  • The opportunity for face-to-face relationship building, which fosters better communication and more personalized, strategic support.

3. Response Times & SLAs: Your Performance Guarantee

Promises are nice, but guarantees are better. A Service Level Agreement (SLA) is a formal contract that defines the level of service you can expect from a provider. It’s your primary tool for ensuring accountability.

Benchmark: Ask about their specific SLA guarantees. Top-tier providers often have aggressive internal goals for response times, such as under 10 minutes for critical, business-halting issues.

4. Customization & Scalability: A Plan That Fits You

Your business is unique, and your IT support plan should be too. A one-size-fits-all approach is a red flag, as it ignores your specific industry, business size, and operational needs. An experienced provider will conduct a thorough assessment to build a plan tailored to you.

5. Cost Structure: Transparency vs. Hidden Fees

Understanding how you’ll be billed is critical for avoiding surprise invoices. The most common models are:

  • Flat-Rate Managed Services: A predictable monthly fee that covers all specified support. This is ideal for budgeting and encourages the provider to be proactive to minimize their own workload.
  • Hourly Rates (Break-Fix): You pay for the time spent on issues. This model can lead to unpredictable costs and incentivizes the provider only when things are broken.

6. Reputation & Experience: Proof of Performance

Anyone can claim to be an expert. The best providers have the proof to back it up. When vetting a potential partner, do your homework:

  • Look for client case studies, video testimonials, and positive online reviews.
  • Ask about their communication style. A great partner can explain complex IT issues in plain, non-technical language that you can understand.

Benchmark: Ask about their client retention rate. A rate of 95% or higher over several years is a powerful indicator of consistent, excellent service and happy clients.

7. Strategic Partnership: Vetting Your Future vCIO

This final point separates the good from the great. A true IT partner looks beyond daily tickets and helps you plan for the future. Ask potential providers if they:

  • Assist with long-term IT planning, budgeting, and creating a technology roadmap?
  • Have experience with industry-specific compliance standards (e.g., HIPAA for healthcare, PCI-DSS for retail, CMMC for government contractors)?
  • Proactively suggest new technologies or process improvements that can boost your team’s efficiency and give you a competitive edge?

If the answer is yes, you’re not just hiring a help desk—you’re gaining a strategic advisor.

The High Cost of Getting It Wrong

Using this checklist is vital because the consequences of choosing the wrong IT partner are severe. It’s not just about the frustration of slow service; it’s about tangible business risk.

The financial impact of downtime is staggering. According to one analysis, IT disruptions can cost businesses up to $427 per minute. But the damage doesn’t stop there. Inadequate IT support can lead to reputational ruin from a data breach, lost employee productivity due to persistent tech issues, customer dissatisfaction, and even potential legal trouble from compliance failures.

Your Action Plan: A Printable Checklist of Questions to Ask

You’re now armed with the knowledge to vet any IT provider. To make it even easier, here is a list of direct questions to ask every potential partner. Many industry experts agree that a systematic approach is key, with some even providing their own detailed checklists to guide the process.

Use these questions to guide your conversations:

  • “What is your guaranteed response time in our Service Level Agreement (SLA) for a critical issue?”
  • “Can you describe your process for data backup and share a recent, anonymous example of a successful client data recovery?”
  • “What is your client retention rate over the past three years, and how do you achieve it?”
  • “What exactly is included in your flat-rate monthly fee, and what are the common services that are not included?”
  • “How many of your core support technicians are based here in Portland, and what is your on-site response capability?”
  • “How do you tailor your services for a business of my size and in my industry?”
  • “Do you assist with long-term IT strategic planning and managing compliance requirements?”
  • “How do you ensure your team communicates complex technical issues in an easy-to-understand way?”
Coach leather goods and WNBA official party with BIA, Lisa Leslie, and BruceGlen via Vaughn Lowery's 360 MAGAZINE by BFA.

COACH + AT&T WNBA ALL-STAR PARTY

Coach hosted the Official Opening Party for AT&T WNBA All-Star 2025 at Commission Row in downtown Indianapolis on July 18th. The event marked the start of All-Star 2025 and celebrated the continued partnership between Coach and the WNBA, bringing together players, industry leaders, and friends of the brand for a vibrant evening of cocktails, dancing, and a high-energy DJ set by Las Flaquitas.

Notable guests in attendance included – styled by Coach – Paige Bueckers (Dallas Wings), Sonia Citron (Washington Mystics), Kiki Iriafen (Washington Mystics), Aneesah Morrow (Connecticut Sun), Hailey Van Lith (Chicago Sky). Other notable guests included Cathy Engelbert (Commissioner of WNBA), Lisa Leslie (Former WNBA Player), G-Eazy (Musician), Napheesa Collier (Minnesota Lynx), Jalen Suggs (NBA, Orlando Magic), Chiney Ogwumike (Former WNBA Player), Sydney Colson (Indiana Fever), Marist Liufau (NFL, Dallas Cowboys), Bia (Musician), Aari McDonald (Indiana Fever), Courtney Williams (Minnesota Lynx, StudBudz), Natisha Hiedeman (Minnesota Lynx, StudBudz), Jamad Fiin. 

As part of AT&T WNBA All-Star 2025, Coach is also presenting a dynamic shopping experience designed to showcase the brand’s commitment to sport, fashion, community, and courageous self-expression. The activation features a curated selection of Coach styles, including the iconic Tabby bag, along with complimentary customization services with purchase. Fans can enjoy exclusive WNBA x Coach monogram stamping and live hand-painted designs from on-site artists Jen Mussari and Alana Tsui. Additional experiences include a shoot-to-win basketball game with prizes and a themed photo moment for guests.

Earlier this year, Coach and the WNBA announced a multiyear partnership centered on championing courageous self-expression through basketball and beyond. Highlighting the intersection of sports and fashion, the partnership brought Coach on as the WNBA’s official handbag partner. The collaboration also reflects Coach’s purpose-driven platform, the Courage to Be Real, a platform that encourages individuals to confidently explore and express every side of who they are.

Coach leather goods and WNBA official party with BIA, Lisa Leslie, and BruceGlen via Vaughn Lowery's 360 MAGAZINE by BFA.
Coach leather goods and WNBA official party with BIA, Lisa Leslie, and BruceGlen via Vaughn Lowery's 360 MAGAZINE by BFA.
Coach leather goods and WNBA official party with BIA, Lisa Leslie, and BruceGlen via Vaughn Lowery's 360 MAGAZINE by BFA.
Coach leather goods and WNBA official party with BIA, Lisa Leslie, and BruceGlen via Vaughn Lowery's 360 MAGAZINE by BFA.
Coach leather goods and WNBA official party with BIA, Lisa Leslie, and BruceGlen via Vaughn Lowery's 360 MAGAZINE by BFA.

Photos: BFA

From left to right: Tems, Doja Cat, Chris Martin, J Balvin - Center: Emmanuel Kelly // Credit: Getty Images for FIFA WORLD CUP via 360 MAGAZINE and rcpmk.

COLDPLAY PERFORMS AT FIFA CLUB WORLD CUP

Coldplay surprised soccer fans during the first-ever FIFA Club World Cup™ Final Halftime Show on Sunday, July 13 performing with Emmanuel Kelly, the world’s first differently abled pop artist, at MetLife Stadium in front of tens of thousands of fans and millions streaming worldwide on DAZN. Sharing the spotlight with J Balvin, Doja Cat, and Tems, Emmanuel and Coldplay delivered a powerful moment in support of the FIFA Global Citizen Education Fund.

The halftime show was curated by Chris Martin (Coldplay) who invited Emmanuel Kelly to sing “A Sky Full of Stars” with him during this special performance, marking the first time a person with a disability has headlined a global event / halftime show. 

Photo | (From left to right: Tems, Doja Cat, Chris Martin, J Balvin – Center: Emmanuel Kelly // Credit: Getty Images)

WNBA Legends to Be Honored at Exclusive Brunch During All-Star Weekend in Indianapolis via 360 MAGAZINE.

WNBA Legends to Be Honored at Exclusive Brunch During All-Star Weekend in Indianapolis

“Brunch, Ball & Wellness” spotlights Black women’s health, healing, and legacy

As WNBA All-Star Weekend takes over Indianapolis, the National Basketball Retired Players Association (NBRPA) and Beyond the Game Health will host a powerful and purposeful celebration: the 2025 WNBA Legends Brunch: Brunch, Ball & Wellness.

This private brunch will bring together retired WNBA legends, current players, and wellness leaders for an inspiring morning that honors the women who built the league, while also centering health equity, healing, and Black women’s wellness.

It will be hosted by both the National Basketball Retired Players Association (NBRPA) and Beyond the Game Health.

Some of the panelists include:

Rushia Brown – Inaugural member of the WNBA, founder of the Women’s Professional Basketball Alumnae Association, Manager of Team and Player Development – Los Vegas Aces
Shamikka Marty, BCPA – Co-Founder of Beyond The Game Health, Motivational Speaker, Healthcare Advocate and Cybersecurity Expert
Nadia E. Miller – Co-founder of Pink4Ever, host of Beyond the Pink Ribbon Radio Show, and a 17-year survivor of breast cancer. 

Some of the confirmed players that are expected to attend: Cameron Ballard, Rushia Brown, Syvlia Crawley Spann, Kaela Davis, Antonio Davis, Marie Ferdinand Harris, Kym Hampton, Fran Harris, Deanna Jackson, Leslie Johnson, Danielle McCulley, and Imani McGee Stafford.

The event will take place this Saturday, July 19, 2025, between 11:00am – 2:00 pm.

It will be held at the Hilton Indianapolis Hotel and Suites, which is located at 120 West Market Street in Indianapolis, IN 46204.

This event aims to do the following:

• Celebrate the legacy and contributions of retired WNBA athletes
• Highlight the urgent need for equitable healthcare and support for Black women in and beyond sports
• Provide a space for rest, recognition, and radical care during All-Star Weekend

SAWEETIE TURNS UP THE HEAT WITH FIERY NEW SINGLE “boffum” via 360 MAGAZINE.

SAWEETIE TURNS UP THE HEAT WITH FIERY NEW SINGLE “boffum”

Pressure’s on! The Icy Girl Saweetie is back in her bag and hotter than ever. The multi-hyphenate, Grammy-nominated artist, style icon, and global trendsetter returns with a flawless new EP, HELLA PRESSURE, on August 1 and a sizzling single, “boffum” (pronounced bow-fum), a high-energy banger produced by Grammy-winning hitmaker J White Did It. Listen HERE via Warner Records.

Built around a hypnotic bassline, slick Bay Area bounce, and her signature West Coast swag, “boffum” brings Saweetie back to her hyphy roots—with a modern-day twist. Laced with slick talk, savage punchlines, and Saweetie’s own slang-laced dialect, the track is playful, powerful, and primed to take over every speaker from the club to the cookout.

With her forthcoming EP HELLA PRESSURESaweetie is reminding the world she’s not just in the conversation- she is the conversation. Stay tuned for the official “boffum” music video and more music dropping soon.  

The cover art says it all—Saweetie’s ‘Icy Hot’ juxtaposition is on full display as she stuns in a bikini with snow white fur, diamonds, and a luxe trapper hat with a bold red visor. Saweetie embodies the spirit of her new single “boffum,” meaning both of ‘em. She’s a bold, confident woman who doesn’t have to choose between sides because she’s all of it, all at once.

“New music? New era? Why not boffum?” Saweetie teases. “This track is all about embracing your duality and owning every side of who you are. I’m so excited for the ICY Gang to hear it, and I can’t wait to finally share the project I’ve been working on.”

This latest chapter follows a series of major milestones that have cemented Saweetie’s place in music and culture. With nearly 6 billion global streams, she’s delivered chart-topping hits like the platinum-certified “Tap In,” the 4x platinum smash “My Type,” and the multi-platinum anthem “Best Friend” featuring Doja Cat, which earned her two GRAMMY® nominations. Beyond music, Saweetie has landed roles in STARZ’s BMF and the fashion comedy Idiotka, which premiered at SXSW, as well as secured high-profile brand partnerships with McDonald’s, MAC, Postmates, NYX, Corona Premier, True Religion and more. 

Whether through her viral moments, bold fashion statements, or community-driven initiatives, Saweetie continues to shape the culture—and with “boffum,” she’s turning up the temperature and stepping fully into her power.

FOLLOW SAWEETIE:

Instagram | Twitter | Facebook | YouTube | TikTok | Press Site

CONNIE FRANCIS DIES AT 87

THANK THE TIKTOK COMMUNITY FOR VIRAL SUCCESS AND NEWFOUND POPULARITY 

FRANCIS’ ONCE OBSCURE 1962 SONG “PRETTY LITTLE BABY” HAS BEEN FEATURED IN MORE THAN 17 MILLION CREATES TOTALING OVER 27 BILLION VIEWS GLOBALLY ON TIKTOK ALONE

 “PRETTY LITTLE BABY” REMIXED BY GERMAN DANCE DUO LIZOT

“PRETTY LITTLE BABY” NOW AVAILABLE DIGITALLY FOR THE FIRST TIME IN FRENCH, GERMAN, ITALIAN, SPANISH AND SWEDISH, JOINING PREVIOUSLY AVAILABLE JAPANESE VERSION

Following the remarkable resurgence of Connie Francis’ once obscure 1962 song “Pretty Little Baby,” the legendary singer and actress has joined TikTok, the social media platform that continues to propel the song to viral success around the world. Her first post is a heartfelt thanks to the TikTok community for her newfound popularity with the TikTok generation that has left her “flabbergasted and excited.”

Connie Francis is on TikTok at https://www.tiktok.com/@connie_francis_official

Tracy Gardner, TikTok’s Global Head of Music Business development, said: “The huge viral success of ‘Pretty Little Baby’ is the perfect example of the power of music discovery on TikTok. Thanks to the TikTok community, this little-known track from the 1960s has been given a new lease of life, and has introduced Connie Francis and her incredible legacy to a whole new audience, both on and off the platform.”

On Friday, June 6, Francis was presented with a plaque by Bruce Resnikoff, President & CEO of UMe, the global catalog division of Universal Music Group, on behalf of UMG, in a small ceremony at her home in South Florida to recognize and celebrate this extraordinary musical moment.  

“A living legend and groundbreaking trailblazer, Connie Francis has sold more than 200 million records worldwide, was the first woman in history to reach No. 1 on the Billboard Hot 100 when “Everybody’s Somebody’s Fool” topped the chart in 1960 and in her extraordinary music career had a total of 53 songs appear on the chart. Now at the age of 87 years young we are thrilled and couldn’t be happier that she has her first ‘viral hit’ with ‘Pretty Little Baby,’” said Resnikoff.

“Pretty Little Baby” has just been remixed by German electronic dance music duo LIZOT who put their stamp on the tune by grafting Francis’ instantly recognizable vocals on top of dancefloor-ready production powered up by a pulsating bassline and warm synths. The beat swings from moments of up-tempo ecstasy into a hard-hitting drop, adding a new dimension to the song by infusing it with a rush of energy. It undeniably has all the makings of a bona fide summer club anthem. The “Pretty Little Baby” (LIZOT Remix) is out now via Casablanca Records. Listen here: https://casablanca.lnk.to/PLBLizot

“Pretty Little Baby” is also now available in French (“La Seul Qui T’aime”), German (“Alle Jungen Leute”), Italian (“Baby”), Japanese (“Kawaī Beibi”), Spanish (“Linda Muchachita”) and Swedish (“Sjunger På Svenska”) language versions on the new digital release Pretty Little Baby – International Versions, which brings these vintage rarities, released in their respective countries in 1962, to streaming for the first time. Fans new and old around the globe can now enjoy these delightful versions wherever they stream music and continue the viral trends in a variety of languages. Listen here: https://conniefrancis.lnk.to/PLBINTL

With its infectious, lilting melody and wholesome lyrics of a bygone era, “Pretty Little Baby,” which was never released as a single, has become a viral sensation 63 years after it was first released, with millions of TikTok creators inspired to make videos with the timeless track while showing off their outfits and using it to soundtrack videos of their babies, kids, pets, and more over the past month and a half.

At its peak, “Pretty Little Baby” averaged 600K+ daily creates on TikTok, including posts from celebs and influencers alike, including Kim Kardashian & North West, Kylie Jenner, Brook Monk, Jarred Jermaine, Abbie Herbert, Ariana Greenblatt, Mistermainer, Samara and many more. In the U.S., the song, with a special focus on the lyrics, “You can ask the flowers/I sit for hours/Telling all the bluebirds/The bill and coo birds/Pretty little baby, I’m so in love with you,” hit No. 1 on both TikTok’s Viral 50 and Top 50 charts. Currently it has more than 17 million creates this year totaling over 27 billion views on TikTok alone.

The trending song has crossed over to streaming where it has received more than 30 million streams globally since the song took off last month. “Pretty Little Baby” entered Spotify’s Viral Charts in 65 countries, including the top spot in India, Indonesia, Philippines, Egypt and Morocco and top five in the U.S., U.K., Canada, Australia, South Africa, New Zealand, Singapore, Denmark, Romania and many more.

“Pretty Little Baby” has also reached new peaks at iTunes, entering the Top 5 on the US iTunes Pop Songs Chart and the Top 10 US Overall iTunes Songs chart.

The song broke into Spotify’s Global and U.S. charts for the first time week of May 10, where it hit No. 67 on the Global Top 100 and peaked at No. 85 on the Global Weekly chart, which it has been on for four consecutive weeks. It is currently No. 5 (peaked at No. 2) on the Global Daily Viral Songs chart. As of the week ending April 10, the song was earning just north of 17,000 official streams a week in the U.S., seven weeks later it has increased more than 20,000% to 4 million a week.

Additionally, “Pretty Little Baby” peaked at No. 1 on YouTube Shorts U.S. Daily Chart and No. 2 on the YouTube Shorts Global Daily Chart.

“Pretty Little Baby” was released on Francis’ 1962 album Connie Francis Sings Second Hand Love & Other Hits, which peaked at No. 111 on the Billboard Top LPs chart. The song was released as the B-side to the single “I’m Gonna Be Warm This Winter” in the U.K., Norway, India, Denmark and South Africa, among other countries, owing to her international fame and universal appeal. More than six decades later, Francis has enchanted a completely new generation with her timeless voice and this charming, nostalgic tune.

Peptide-Drug Conjugate Development: From Medicinal Chemistry to IND

Peptide-drug conjugates (PDCs) represent a cutting-edge frontier in oncology therapeutics, combining the specificity of peptides with the potent cell-killing power of cytotoxic agents. The path from concept to Investigational New Drug (IND) application, however, is a complex journey, especially for medicinal chemists navigating the transition from discovery to development. This article outlines the key stages in accelerating a cytotoxic peptide drug conjugate to IND, a medicinal chemist’s journey to IND with Syner-G Biopharma Group, and highlights critical CMC (Chemistry, Manufacturing, and Controls) considerations that make or break success.

Understanding the Unique Potential of PDCs

PDCs aim to marry precision targeting with high cytotoxic efficacy, offering a safer alternative to traditional chemotherapies. By leveraging tumor-specific peptides, these conjugates enhance selective delivery of cytotoxins to cancer cells while sparing healthy tissue. Yet, this innovation brings challenges in drug design, linker stability, pharmacokinetics, and manufacturability.

The Role of Medicinal Chemistry in PDC Development

Medicinal chemists are often the architects of PDC design. They are responsible for:

  • Selecting high-affinity peptides with appropriate tumor targeting profiles.
  • Designing linkers that are stable in circulation but release the payload intracellularly.
  • Choosing a cytotoxic payload with proven potency and minimal off-target effects.

This early-phase work establishes the foundation for a successful development program. But bridging this work into scalable manufacturing and clinical-grade quality requires early and ongoing collaboration with regulatory, CMC, and analytical teams.

Translating Discovery into CMC Strategy

Once the lead conjugate is selected, a comprehensive CMC strategy is essential. This includes:

Peptide Synthesis and Conjugation Optimization

Manufacturing PDCs involves unique process challenges such as:

  • High-purity peptide synthesis at scale.
  • Consistent conjugation yields and impurity profiles.
  • Analytical methods are sensitive enough to characterize complex mixtures.

Payload and Linker Characterization

The linker-payload moiety needs its own characterization and stability studies. Regulatory agencies increasingly expect detailed information on these components, especially when they are novel or not previously approved.

Formulation and Stability

Formulation scientists must account for the conjugate’s solubility, aggregation tendency, and chemical stability over time. This includes forced degradation studies and real-time stability data under ICH conditions.

Navigating Regulatory Hurdles

A well-documented CMC section is a cornerstone of any successful IND submission. The FDA expects:

  • Clear process development history.
  • Well-qualified starting materials.
  • Defined critical quality attributes (CQAs) and control strategies.

Medicinal chemists who collaborate early with regulatory experts can anticipate and mitigate potential red flags that might delay or derail the IND timeline.

Partnering with the Right CMC Experts

Accelerating a PDC from preclinical to IND requires integrated planning and expert guidance. Companies like Syner-G Biopharma Group offer an integrated CMC strategy for cytotoxic conjugates that bridges scientific insight with regulatory rigor. Their multidisciplinary teams help identify key risks early, align with FDA expectations, and streamline tech transfer and GMP manufacturing.

This holistic support model can prevent costly delays by:

  • Mapping out CMC development aligned with the overall clinical timeline.
  • Offering gap assessments and agency-ready documentation.
  • Facilitating communication across chemistry, regulatory, and quality teams.

Future Outlook for PDCs

The peptide-drug conjugate field is rapidly evolving, with advances in peptide discovery, linker chemistry, and cytotoxin innovation. The FDA has acknowledged the potential of targeted conjugates in recent guidance updates and expedited pathways, such as Fast Track and Breakthrough Therapy Designation, which can significantly reduce time to market.

For developers, staying aligned with regulatory trends and innovations in conjugation technology is critical. Resources such as FDA’s guidance documents and publications from leading consortia like NIH’s National Cancer Institute offer valuable insights.

Final Thoughts

The journey from bench to IND for a cytotoxic PDC demands more than innovative chemistry. It calls for foresight, collaboration, and a deep understanding of CMC and regulatory requirements. With a clear roadmap and expert partners like Syner-G Biopharma Group, medicinal chemists can not only accelerate development but also improve the likelihood of long-term clinical and commercial success.

PDCs may represent the future of cancer therapy, but getting them to IND demands mastering the science behind the molecule and the strategy behind the submission.

AP DHILLON RELEASES new music via 360 MAGAZINE.

AP DHILLON RELEASES THODI SI DAARU

INDIA’S MOST PROMINENT AND INFLUENTIAL PUNJABI SINGER, RAPPER, AND PRODUCER AP DHILLON RELEASES NEW SINGLE “THODI SI DAARU” WITH SHREYA GHOSHAL & MUSIC VIDEO FEATURING TARA SUTARIA TODAY.

Shining in every corner of the globe as a genre-defining superstar, acclaimed singer, rapper, producer, and leader in the Punjabi music scene AP Dhillon ignites a brand new single and music video entitled “Thodi Si Daaru” with Shreya Ghoshal, out now via Republic Records in alliance with Universal Music Canada. Listen HERE. Watch the video HERE.
 
The production laces an organic beat with loose electric guitar, teeing up the verses for AP Dhillon to flaunt his signature melodic Punjabi vocals. Meanwhile, Shreya Ghoshal counters with a hypnotic assist, leaning into her towering high register. The track culminates on the kind of chantable chorus that crosses boundaries. Bringing audiences into his world, the visual notably co-stars Indian actress Tara Sutaria. It depicts a lively romance in motion against a seventies-inspired backdrop. The choreography and chemistry transfix in every frame as AP Dhillon and Tara laugh, flirt, and dance. It’s both hot and heartfelt!
 
“Thodi Si Daaru,” which marks another pop hit in Punjabi for AP Dhillon, drops in the wake of his buzzing two-pack “OKAY STFU.Right out of the gate, “STFU” popped off to the tune of millions of streams.
 
Later this year, AP Dhillon will headline Coca-Cola Arena in Dubai on September 7.
 
Expanding his profile in North America, AP Dhillon touched down in California to play in the 2025 Ruffles® NBA All-Star Celebrity Game at Oakland Arena in Oakland, CA. He joined a star-studded roster on Team Rice coached by Hall of Fame wide receiver and three-time Super Bowl champion Jerry Rice and influencer Khaby Lame.
 
Known for his unique blend of Punjabi music with hip-hop, R&B, pop, and trap influences, AP Dhillon rose to fame with hits like “With You,” “Summer High, “Afsos” and “Brown Munde, which became viral sensations globally.  His music often has topped international charts having amassed over 5 billion streams and reshaped the Punjabi music landscape. Beyond music, he has successfully built a brand around his artistry, touring worldwide and elevating Punjabi music to mainstream audiences.
 
This announcement follows the release of AP Dhillon’s buzzworthy EP The Brownprint. Listen HERE.
 
The Brownprint has only magnified AP Dhillon’s imprint on the culture. It has already tallied tens of millions of streams. Beyond plugs from Music Business Worldwide, Rolling Stone India, and more, Billboard hailed him as a “Punjabi superstar.”

AP DHILLON RELEASES new music via 360 MAGAZINE.

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Starbucks and Marriott Bonvoy Alex Warren promo via 360 MAGAZINE.

STARBUCKS + MARRIOTT PRESENTS ONO F/ ALEX WARREN

One Night Only with Alex Warren: Marriott Bonvoy and Starbucks Brew Up a Private Experience for More Than 100 Fans One Night Only with Alex Warren

For one night only this fall, Marriott Bonvoy and Starbucks will host an intimate concert with breakout artist Alex Warren, best known for his No. 1 hit “Ordinary,” to celebrate music, travel, and coffeehouse culture. After launching a loyalty partnership last year, Starbucks and Marriott Bonvoy have been fueling members’ passions by offering exclusive benefits to those with linked accounts, such as earning Double Stars at Starbucks while staying at participating Marriott Bonvoy properties and unlocking unique perks like the opportunity to attend this intimate concert with Alex Warren using Marriott Bonvoy points.

On September 27, 2025, the rising star will take the stage at the Starbucks Reserve Roastery in New York City to perform several songs from his upcoming debut album, “You’ll Be Alright Kid.” Prior to the show, Alex will join the attendees for a cocktail reception where he will test his barista skills by debuting a limited-edition Starbucks Reserve beverage inspired by Starbucks and Marriott Bonvoy.

GET IN WITH MARRIOTT BONVOY MOMENTS

Starting July 29 at 2:00 p.m. (ET), fans will have the chance to win access to the experience through the Marriott Bonvoy Moments platform, which allows members to bid and redeem their points for unrivaled experiences matched to their interests. The Marriott Bonvoy and Starbucks Present: One Night with Alex Warren Moments packages include:

  • 1-Point Drops: Marriott Bonvoy will release 100 1-Point Drop packages – the largest 1-Point package offering in the program’s history – allowing an incredible 100 members to secure access for themselves and a guest to attend the Alex Warren experience for one single Marriott Bonvoy point.
  • Auction Packages: Those who miss out on the 1-Point Drop packages can bid Marriott Bonvoy points on 10 auction packages for a chance to attend this exclusive event with a guest.

HOW TO EARN POINTS

July 21-27, 2025, is Marriott Bonvoy Week at participating Starbucks locations, giving Starbucks Rewards and Marriott Bonvoy members with linked loyalty accounts an opportunity to turn cups of coffee into points to redeem once-in-a-lifetime experiences. Members can earn up to 100 Marriott Bonvoy points when they make three qualifying transactions at participating Starbucks locations, helping them get one step closer to enjoying the evening with Alex Warren.

MARRIOTT BONVOY AND STARBUCKS REWARDS SWEEPSTAKES

Members with linked Marriott Bonvoy and Starbucks accounts will also have an opportunity to win entry to the private experience through the Marriott Bonvoy and Starbucks Rewards Sweepstakes. Each of the four grand prize packages will include access to the show for the winner and a guest, a two-night hotel stay in New York City, roundtrip airfare and transportation for two, $1,000 cash prize, and access to an exclusive meet and greet with Alex Warren. Eligible customers in the U.S. can enter the sweepstakes between July 30 and August 13.

Marriott Bonvoy and Starbucks invite fans to learn more about the incredible experience and the partnership at starbucks.marriott.com.

ABOUT MARRIOTT BONVOY

Marriott Bonvoy, Marriott International’s award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.


Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Marriott Bonvoy Insiders.

ABOUT STARBUCKS

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 40,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at about.starbucks.com or starbucks.com.

ABOUT ALEX WARREN

Burgeoning pop artist Alex Warren is one of 2025’s breakout stars worldwide. Now boasting an impressive over 2.4B total career streams and over 53M monthly listeners on Spotify, his hit single “Ordinary,” released in February, recently certified Platinum by RIAA, is taking over the world. With over 613 million streams and counting, the song reigns at #1 on the Billboard Hot 100 for the 6th week and #1 on the Billboard Global 200 songs chart for the 10th week. The song is also currently #1 across the Global 200 Ex US, and Top 40 Radio. The track also spent 13 weeks at #1 on the UK songs chart. Off the heels of the success of ‘Ordinary,’ Warren is gearing up to release You’ll Be Alright, Kid this July. The album will feature all the songs on You’ll Be Alright, Kid (Chapter 1), released last fall, alongside 10 entirely new tracks. Amongst these new tracks are Warren’s smash hit “Ordinary,” “Bloodline (with Jelly Roll),” and his newest release “On My Mind (with ROSE)”. While You’ll Be Alright, Kid (Chapter 1) focuses on dealing with grief, You’ll Be Alright, Kid turns the page with healing, resilience and optimism. 


Alex has delivered soul bearing performances of the track making his award show debut at the 2025 American Music Awards, his late-night television debut on ‘The Tonight Show Starring Jimmy Fallon,’ performing an acoustic rendition with Ed Sheeran in an underplay at Coachella and joining Jelly Roll during Stagecoach. Adding to his accolades, Alex was named Billboard’s January Chartbreaker with his track “Burning Down” with Joe Jonas joining for a reimagined version. The single marked Alex’s first time breaking onto the Billboard Hot 100, has now amassed over 185 million streams, and reached #1 on the global charts in 8 countries. He follows his record-breaking success with live shows as he recently wrapped his sold out, headlining Cheaper Than Therapy Global Tour, hitting 47 cities across Europe and North America. He extended the tour to add 15 more shows later this summer.


In 2024, Warren released his acclaimed full-length debut album, You’ll Be Alright, Kid (Chapter 1), which instantly skyrocketed onto charts around the world. The album is further highlighted by Warren’s global success with another standout platinum certified track, “Carry You Home,” which has garnered nearly half a billion streams worldwide. Known for his vulnerable pop melodies, passionate vocals, and lyrical candor, Warren has won over fans with these deeply personal singles. He was named to People Magazine’s list of “Talented Emerging Artists Making Their Mark”, Sirius XM’s Artist Accelerator Program, and was named one of 2025’s artists to watch by both Tidal and Amazon Music. Most recently, he was named an iHeart Radio “On The Verge” artist.

Starbucks and Marriott Bonvoy Alex Warren promo via 360 MAGAZINE.
Jonas Brothers via 360.

Jonas Brothers – I Can’t Lose

LISTEN TO “I CAN’T LOSE” HERE & WATCH THE MUSIC VIDEO HERE

“JONAS20: GREETINGS FROM YOUR HOMETOWN” TOUR LAUNCHES ON AUGUST 10TH AT METLIFE STADIUM — ALL TICKETS ON-SALE NOW HERE 

GRAMMY®-nominated, multi-platinum superstars Jonas Brothers share their undeniable and anthemic new single “I Can’t Lose,” out now—listen HERE. “I Can’t Lose” paves the way for their much-anticipated new studio album, Greetings From Your Hometown, out next month on August 8th—pre-order/pre-save HERE.

With all the makings of a Jonas Brothers’ classic, “I Can’t Lose” was first featured as the official anthem of ESPN’s Sunday Night Baseball. Last night, the band debuted the music video in partnership with Mastercard in support of Stand Up To Cancer® at the 2025 MLB All-Star Game. The video shows the unifying power of music, as the band honors the inspiring ways people stand up to cancer every day—watch it HERE.

“I Can’t Lose” arrives on the heels of Jonas Brothers’ recent single “No Time To Talk.” Featuring an interpolation of the Bee Gees’ iconic “Stayin’ Alive”—which was a staple on the brothers’ musical soundtrack throughout their childhood thanks to their father—the song was produced by Julian Bunetta [Sabrina Carpenter’s “Espresso”] and Gabe Simon [Lana Del Rey, Noah Kahan, Calum Scott] and is nearing 10 million streams since its release last month. Their upcoming album Greetings From Your Hometown is a return to Jonas Brothers’ New Jersey roots and early sonic influences while growing up, as they celebrate 20 unforgettable years as a band.

Next month, Jonas Brothers will kick off their 2025 JONAS20: Greetings From Your Hometown tour at MetLife Stadium on August 10th. The North American tour will feature a dynamic, career-spanning live show that highlights every chapter of the Jonas Brothers’ 20 year journey and their evolution as a band, including solo projects like Nick Jonas & the Administration, Nick Jonas’ solo career, Joe Jonas’ solo career, and DNCE. Select dates will feature special guests Marshmello, The All-American Rejects, and Boys Like Girls, as well as special JONASCON pop-up events for fans following their milestone JONASCON at New Jersey’s American Dream earlier this spring. See the full list of tour dates below, and tickets are available now at ticketmaster.com.

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