Posts made in October 2017

Roderick Jones on Cyber Security

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Despite President Trump’s declaration of October as National Cybersecurity Awareness Month, the administration has failed to take the necessary steps to address the growing cybersecurity threats facing the nation so far…

Government and military agencies have had multiple deadlines to review and assess their cyber security status and suggest improvements, but little has been done to implement any changes as of yet.

Available to weigh in is cyber security expert Roderick Jones. The founder of cyber security firm Rubica and a former member of Scotland Yard’s Special Branch where he focused on international terrorism, Roderick understands how cyber security poses a national threat.

According to Roderick, the Trump administration’s policy focused on national infrastructure and against the background of the Equifax breach does not protect the consumer. Washington’s desire to avoid a policy debate actually results in not protecting the country’s consumers.

Roderick points out that’s where Rubica comes in. Unlikely other cyber security precautions which can be highly time consuming and technical, Rubica offers a simple to install app for iOS, Mac, PC, and Android. Once installed the app runs in the background and Rubica’s cyber security experts will keep you safe.

The Rubica team can block data traffic that appears to be nefarious and will reach out if your attention is needed. A typical customer will install Rubica on all key family members and professional colleagues.

Roderick Jones // San Francisco

Roderick Jones is the CEO and founder of Rubica, a cyber security firm. He began his career with Scotland Yard’s Special Branch focused on international terrorism and the close protection of a prominent British cabinet member. Following his move to San Francisco, Roderick founded the private security company Concentric Advisors, and served as CEO for seven years growing it to become the largest and most influential privately held security firm on the west coast of the United States. His work during this period included the design and delivery of security for a number of high-growth Silicon Valley companies. He is also recognized as a leading expert in the field of family and executive security. Roderick has consulted widely on next-generation security projects with the United States military and intelligence community, notably the impact of online gaming and virtual worlds as well as the threat of computer hacking to financial markets. He has been asked to brief at the White House, Downing Street and the Pentagon on a variety of national security topics during his career, and is a frequent guest speaker at national and international conferences. Roderick has a Master’s degree in History from the University of Cambridge and further professional qualifications from MIT.

Roderick on Ora TV: http://goo.gl/YHLGZ4

Santa Monica Halloween Night

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FIFTH ANNUAL ZOMBIE CRAWL RETURNS TO SANTA MONICA HALLOWEEN NIGHT

Hundreds of Zombies to Invade the Santa Monica Streets Saturday, Oct. 28

WHAT:

The fifth annual Santa Monica Zombie Crawl will bring out the undead on Halloween night for a chilling bar crawl in the heart of the city. Starting on the Santa Monica Pier at 6 p.m., crawlers will moan and growl their way through the city for spooky drink and food specials all night with the official pub crawl wristband.

The official wristband will give crawlers access to drink specials such as $4 drafts, $5 wells and $5 shots at participating locations, and entrance into the Official Zombie After Party at the largest venue in the city, 1212 Santa Monica. Participants must follow specific Zombie Crawl rules to get through the streets: keep an authentic zombie appearance, keep arms extended outward, drag a limb and deliver vicious snarls and moans without talking. Makeup artists will be on-site at the starting location to assist with the zombie-fying process and provide complimentary zombie makeup to the first 100 attendees.

WHEN:

Registration is from 6-9 p.m. at Rusty’s Surf Ranch on the Santa Monica Pier

WHERE:

Participating locations: Rusty’s Surf Ranch, Big Dean’s, Del Frisco’s Grille, Cabo Cantina, Ye Old King’s Head, Barney’s Beanery and 1212 Santa Monica.

TICKETS:

Tickets are $12 in advance and $15 day of which includes a wristband for specials at participating bars.

For tickets, map and more information, please visit:

http://www.eventbrite.com/e/5th-annual-santa-monica-zombie-crawl-tickets-32538669035

ABOUT SPIN PR

Spin Public Relations is a boutique public relations firm based in Santa Monica with large firm experience. Started in 2005, Spin PR specializes in public relations, marketing, promotions, branding, social media and special events. With our personal media and VIP industry relationships, we deliver excellent service to our high-profile clients in the entertainment, music, hospitality and food & beverage industries. More information at www.SpinPRGroup.com.

Check out Video Coverage from 2016 Zombie Crawl

http://m.youtube.com/watch?v=2NpbgWRQc_g&feature=youtu.be

Courtesy of Hollywood Gothique

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THE WESTSIDE’S LARGEST HALLOWEEN PARTY, THRILLER NIGHT, RETURNS TO SANTA MONICA HALLOWEEN WEEKEND

Zombies, Ghouls and Clowns Will Get in the Halloween Spirit at the Multi-Level Space with Costume Contests, Food and Drink Specials and More Spooky Fun

WHAT:

Fright-seekers beware of the largest (and spookiest) Halloween party on the Westside at 1212 Santa Monica on Saturday, Oct. 28 at 8pm. THRILLER NIGHT will kick off Halloween, featuring live music and video mash-ups by DJ Oscar, costume contests and spooktacular food & drink specials from 8-10 pm. Guests can enter the costume contest for the chance to win hundreds in prizes for best zombie, sexiest, scariest, most original or best overall costume of the night. Attendees can drink and dance with fellow zombies and ghouls and celebrate Halloween at this stunning multi-level space.

WHEN:

8 p.m. – 2 a.m.

WHERE:

1212 Santa Monica

1212 3rd Street Promenade

Santa Monica, 90401

COST:

Tickets are $20 for General Admission in advance and $30 in advance for VIP which includes 2nd level and front of line access and private bar.
Tickets and more information can be found at http://westsidethrillernight.eventbrite.com .

Presented by Spin PR, Deep Eddy Vodka and Freebird Rides who are offering free rides to the event via Uber if you download the app

Ford – “Farm-To-Car”

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A recent podcast from 360 Magazine’s culture editor, Thomas Wilmer, details Ford Motor Company’s environmental sustainability efforts. Tom spoke with Janice Tardiff, Elastomeric Materials Technical Expert, and Deborah Mielewski Ph.D. to learn more about Ford’s green initiatives. Tardiff and Mielewski took Tom and his listeners on a tour of Ford’s Research and Innovation center where he would learn about the sustainable materials that are being used to manufacture organic auto parts. Ford is using plants, such as dandelions and agave, and recycled materials to fashion functioning car components that are visually appealing in addition to being eco-friendly. Tom was able to take some photographs during his tour of the facility, one of which depicts a pair of car seats that had been created using recycled plastic bottles. Ford’s strides toward developing a vehicle from sustainable resources is notable and important, especially considering the current state of the Earth. To learn more about the project, listen to the full podcast HERE or on iTunes HERE.

Seats made from recycled plastic bottles.

Halloween in Chicagoland

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Silly Rabbit, Halloween tricks (and treats) aren’t just for kids. We are who we are 364 days of the year, Halloween is our opportunity to become whoever we want to be. Do you want to dress like a sexy pumpkin? Go for it! Wanna be a serial killer? Great idea! You want to go as the rabbit from the Trix commercials? By all means! The best part about Halloween is that just about anything goes. Gear up and head out to Chicago, where you can walk through the streets of the cities and suburbs wearing whatever your heart desires and no one will judge you. Well, except for the people who are judging one of over two dozen costume contests that will take place throughout Chicagoland from Friday, October 27 until Tuesday, October 31st. As an added bonus, you won’t have to pick fights with kids over who gets the last candy bar because only adults 21 and older will be admitted. The following locations will award the most creative and well-liked costumes with over $20,000 in cash and prizes: Lion Head Pub/The Apartment, Drink Nightclub, Lucky Star, Finn McCool’s Irish Sports Pub in Crystal Lake and Schaumburg, Moretti’s Ristorante and Pizzeria in Chicago & Lake in the Hills, Snuggery in McHenry and Alumni Club in Schaumburg.

CITY LOCATIONS:

LION HEAD PUB/THE APARTMENT
2251 N. Lincoln Ave | Chicago | (773) 348-5100 | www.LionHeadPub.com
“Cereal Killer”—Friday, October 27^th until 2 a.m. (Costume Contest at Midnight)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Free Admission.
1st Place: $500 Cash

IT “Comes to the Party at The Apartment”—Saturday, October 28^th until 3 a.m.(Costume Contest at Midnight)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Free Admission.
1st Place: $500 Cash

MORETTI’S RISTORANTE & PIZZERIA
6727 Olmsted Ave | Chicago | (773) 631-1223 | www.MorettisChicago.com
“The Mummy’s Revenge”—Friday, October 27^th until 2 a.m. (Costume Contest at 12 a.m.)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Free Admission.
1st Place: $300 Cash

“Amityville: The Haunting Begins”—Saturday, October 28^th until 3 a.m. (Costume Contest at 12 a.m.)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Free Admission.
1st Place: $500 Cash

SUBURBAN LOCATIONS:

DRINK NIGHTCLUB
871 E. Algonquin Road | Schaumburg | (847) 397-3100 | www.DrinkNightclub.com
“Superheroes & Villains”—Friday, October 27^th until 3 a.m. (Costume Contests at 12 a.m.)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Plus, DJs Mach 1 of 103.5 KISS FM, Luis Amani and Brian Boncher. Admission is $5 based on space availability.
1st Place: $500 Cash

“Drink’s House of Horrors”—Saturday, October 28^th until 3 a.m. (Costume Contest at 12 a.m.)
Over $5,000 in cash and prizes at Chicagoland’s only haunted nightclub. Drink will be decorated in ghoulish décor, gargoyles, dragons, zombies and creepy clowns—fit for a Haunted House tour! You will hear screams from the dancefloor with DJ duo LIGHT.EM.UP!, DJ-SPIN of B96 and Dahmino. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Admission starts at $5 based on space availability.
1st Place: $1,500 Cash
2^nd Place: $500 Cash

FINN McCOOL’S IRISH SPORTS PUB
72 N. Williams St. | Crystal Lake | (815) 356-1155 | www.FinnMcCoolsChicago.com
“Hocus Pocus”—Friday, October 27^th until 2 a.m. (Costume Contest at 11 p.m..)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Free Admission.
1st Place: $300 Cash

“Vamps & Vixens”—Saturday, October 28^th until 2 a.m. (Costume Contest at 11 p.m.)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Free Admission.
1st Place: $300 Cash

FINN McCOOL’S IRISH SPORTS PUB
1941 E. Algonquin Rd | Schaumburg | (847) 303-5100 | www.FinnMcCoolsChicago.com
“Little Shop of Horrors—Haunted Bingo!”—Tuesday, October 31^st until 2 a.m. (Bingo starts at 8 pm, Costume contest after at 10 p.m.)
Come dressed horr-ific and you might win $10,000! All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Free Admission.
1st Place: $100 Gift Certificate After Bingo

LUCKY STAR
1175 W. Lake St. | Bartlett | (630) 830-7200 | www.LuckyStarBar.com
“Outlaws & Angels”—Friday, October 27^th until 3 a.m. (Costume Contest at 11 p.m.)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. No Cover.
1st Place: $300 Cash

“Boot Scootin’ Zombies”—Saturday, October 28^th until 3 a.m. (Costume Contest at 11 p.m.)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Enjoy a Pizza & Pasta Dinner Buffet from 7 – 9 p.m. for $10 or No Cover.
1st Place: $500 Cash

MORETTI’S RISTORANTE & PIZZERIA
220 N. Randall Rd | Lake in the Hills | (847) 854-7220 | www.MorettisChicago.com
“Helter Skelter Halloween”—Friday, October 27^th until 3 a.m. (Last Chance Costume Contest at 1:30 a.m.) Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. No Cover All Night!
1st Place: $300 Gift Certificate

“American Horror Story Halloween”—Saturday, October 28^th until 3 a.m. (Last Chance Costume Contest at 1:30 a.m.)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. No Cover All Night.
1st Place: $300 Gift Certificate

SNUGGERY
801 N. River Rd | McHenry | (815) 578-9600 | www.SnuggeryChicago.com
“Bingo Massacre”—Friday, October 27^th until 2 a.m.
Come dressed horr-ific and you could win a $10,000 Jackpot! Free N Fun Bar Bingo starts at 9 p.m. It’s free to play and players can win prizes each round. The final round is the Jackpot Round. Get Bingo in the designated number of draws and you win the Jackpot, which could be as much as $10,000! There will be a costume contest after bingo. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Free Admission.
1^st Place: $100 Gift Certificate

“Harbor of Horrors”— Saturday, October 28^th until 2 a.m. (Costume Contest at 12 a.m.)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. DJ, dancing and karaoke all night. Free Admission.
1st Place: $300 Cash

ALUMNI CLUB
1540 N. Roselle Rd | Schaumburg | (847) 519-7555 | www.AlumniClub.pub
“Devil’s Candyland”—Friday, October 27^thuntil 3 a.m. (Costume Contest at 12 a.m.)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Free Admission.
1st Place: $200 Cash

“Fangs & Fatale’s”—Saturday, October 28^th until 3 a.m. (Costume Contest at 12 a.m.)
Thousands in cash and prizes. All contestants will receive a complimentary cocktail party and gift cards to Ala Carte Entertainment bars and restaurants. Free Admission.
1st Place: $300 Cash

Are Businesses Adapting Quick Enough to Achieve Holiday Sales Success?

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Media Opportunity: CEO of Digital Marketing Leader, WebiMax, Touts Social Media as The Key Factor in Holiday Sales Success but Many Businesses Haven’t Adapted Quick Enough to Take Advantage

According to the Washington Post, retailers “pulled down $91.7 billion in digital sales” during the 2017 holiday season. While the trend of an increase in online shopping was nothing new, the increase in shopping from mobile devices was the most staggering. Adobe reported that half of the visits to retailer websites during the holiday season was through tablets and smartphones. More than 28 billion of revenue came from direct purchases through those devices.

In other words, the competition for the online consumer will never be fiercer than 2017. CEO and Founder of Social Media Marketing leader WebiMax, Ken Wisnefski, explains that the best way to attract the mobile user is to hit them on the sites they visit the most: Facebook and Instagram.

“The time to grab the attention of the holiday shopper is now. Competitive pricing and incredible targeting for consumers of just about any industry make Facebook and Instagram the two most important social profiles to capitalize on for businesses this holiday season,” explains Wisnefski.

Wisnefski continued, “The benefits of retargeting on sites like Facebook and Instagram can turn a one-off purchaser during the holiday season into a loyal customer.”

Urgency from retailers will be essential as those looking to compete with the largest companies in the market will face an uphill battle with those who have already been focused on their brand awareness ads. Facebook and Instagram offer the unique opportunity to target a customer base in a cost-efficient manner.

According to Wisnefski:

The numbers of online shoppers will once again surge to never before seen heights this holiday season.

While the political landscape has certainly been on edge, the economy has been surging and the stock market is on the rise. Americans are ready and willing to spend this holiday season.

Apart from exceptional targeting on social profiles, the creative and content on holiday ads must be exceptional to stand out from the competition.

Terre Jacobs

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One of the leading designers in women’s casual fashion, Los Angeles-based TERRE JACOBS, is the brains & beauty behind the uber successful FEEL THE PIECE and TYLER JACOBS lines. Her blossoming fashion empire, which began as one of the constants at Saks Fifth Avenue since inception in 2010, is continually one of SFA’s bestsellers and has blossomed into a favorite with over 800 boutiques nationwide. This $10 million (annual sales) company is now setting the pace for her today’s woman brands as FTP plunges into multi-layered e-commerce and readies their third line launching early 2018. www.feelthepiece.com

Terre, as a designer with an impeccable grasp on what the multi-tasking woman today demands from exceptional daywear into after-work, timeless wardrobe pieces, is the go-to fashion savant you must sit down with for a prescient look into what’s hot this holiday season AND what the style trends will be as we head into 2018. The Feel The Piece consumer truly gets a “bang for their buck” with the high-level fabrics and style designed with the immense attention to detail, fit, sustainability and timeless design. Not to mention, part of the proceeds FTP and Tyler Jacobs will be donated to The Alliance for Children’s Rights, a charity that the brand has actively supported for years!

Tailor-made for Porsche motors

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Tailor-made for Porsche motors

New oil by LIQUI MOLY: Synthoil Energy A40 0W-40

More motor power means more strain on the motor oil. The wrong oil not only leads to performance losses, but can seriously damage the motor.That’s why the German motor oil and additive specialist LIQUI MOLY has developed a new oil specially for Porsche: Synthoil Energy A40 SAE 0W-40.

The A40 in the name indicates it: The oil is officially approved by Porsche for all vehicles that require an oil with the Porsche A40 standard – which is effectively every Porsche with a gasoline motor. It is a completely newly developed fully synthetic motor oil. The viscosity area 0W-40 is greater than in many conventional oils for cars. This offers greater performance reserves if the motor is under heavy strain. Geographical proximity helped in the cooperation with Porsche: LIQUI MOLY is located just one hour’s drive from the Porsche headquarters.

“This new oil is uncompromisingly designed for sports cars,” says Sebastian Zelger, Director of LIQUI MOLY USA. “With this oil we did not take normal cars into account at all, but developed a lubricant that is tailor-made for Porsche motors.”

About LIQUI MOLY
With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is the undisputed market leader for additives and is repeatedly voted the best oil brand. The company led by Ernst Prost sells its products in more than 120 countries and generated 489m euros in sales in 2016.

Halloween Candy Map

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In case you haven’t noticed all of the pumpkin-lined porch steps or the multitude of horror movie marathons on TV, it’s spooky season! Halloween is less than two weeks away, which means hayrides, haunted houses, and, most importantly, FREE CANDY!!! Well, free for cute kids dressed up like Spiderman or Moana. For adults, Halloween means stocking up on the good stuff to avoid a yard full of toilet paper or having your car decorated with egg yolks. Halloween is a candy manufacturer’s Christmas. According to The National Retail Federation, it’s expected that 2.7 billion dollars will be spent on trick-or-treat candy this year. It may seem like a good idea to buy the cheapest bag of candy you can find, however, when November 1st rolls around and you’re left with three pounds of store-brand lollipops none of the trick-or-treaters wanted to take, bargain shopping might be a decision you’ll regret.

If you want to avoid the horror that is too much leftover candy, you’ll have to fork over a a few extra bucks for the good stuff. You may stroll down the candy aisle at the supermarket amidst the plethora of different chocolates, gummies, sours, and sweets, and think to yourself, how do I know which candy to buy? Well, CandyStore.com, is here to help. Over the past 10 years, CandyStore.com has been shipping tons of bulk candy all across the United States and Canada. They compiled 10 years (2007-2016) of sales data for the months leading up to Halloween and put together an interactive map that details the top three most popular Halloween candies for each state, indicated by pounds distributed. Check out the interactive map HERE to become the go-to house for all of the witches, ghosts, and Chewbaccas in town. Or, if you’d rather not have hoards of little vampires and Pokemon running through your yard but still want to please the kiddos, CandyStore.com also has a list of the WORST candies, so you know exactly what not to buy.

CandyStore.com also offers the option of skipping the trip to supermarket all together. Order online in bulk so you can avoid facing the delicious temptation of sugary goodness in candy aisle.

CALLING ALL DESSERT-FANATICS – 27 of the tastiest desserts you HAVE to try on your travels

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Thompson Lakes and Mountains has just introduced a new tool, Secret Sweets From Europe. The interactive map showcases treats from 9 different getaway hotspots across Europe. The sugary guide is sure to satisfy the sweet tooth of any vacationer, whether it be a daring dessert sampler or a picky eater, Thompson Lakes and Mountains’ tool features something for everyone. The map tells travelers the best place to go to sample each sweet treat as well as provides the recipe just in case the cravings continue after the vacation ends. For those of us with allergies, it can be a bit difficult to be adventurous with what we put in our bellies. It becomes even more difficult when the baker or chef speaks an entirely different language. Secret Sweets From Europe offers a solution by listing the ingredients so we can taste the delicacies of the world without the risk of an allergic reaction. Each description on the Secret Sweets map. also includes a brief history of the dessert, so travelers can learn more about European cultures just by using their taste buds.

Some highlights from the map:

France – The C lafoutis is the baked fruit dessert from Limousin packed with black cherries, supposedly derived from the Occitan word ‘fill’. Fill up, indeed!

Italy – The nougat-like treat Mandorlato Torrone is local to a small commune named Cologna Veneta. The region in the Province of Verona even has its own annual nougat festival!

Austria – If you’re in Salzburg, be sure to sample the Nockerl, a dumpling-style dessert iconic to Austrian cuisine. The powdered sugar dusting is meant to signify the snow-covered mountain peaks.

Spain – The Torrija serves up what is essentially a variation of French toast, originating over 500 years ago and often made with alcohol.

Germany – The Berliner Pfannkuchen is the dessert responsible for JFK calling himself a doughnut which, while not strictly true, adds some humorous history to a tasty treat.

Portugal – Lisbon’s Bolo Rei is a traditional cake covered with candied fruit often eaten around Christmas time.

Check out all 27 Secret Sweets HERE.

Secret Sweets From Europe will make your next trip absolutely delicious.

All I See Is You

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Are you in control of your life?

Don’t lose sight of the new posters from Open Road Films’ ALL I SEE IS YOU. Starring Blake Lively alongside Jason Clarke, Yvonne Strahovski, Danny Huston, Ahna O’Reilly and Wes Chatham, and directed by Marc Forster (World War Z, Monster’s Ball), this psychological drama hits theaters October 27th.

#AllISeeIsYouMovie

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In Theaters October 27

Directed by Marc Forster, the psychological drama ALL I SEE IS YOU, defies genre to tell this obsessive love story. Gina (Blake Lively) & husband James (Jason Clarke) have an almost perfect marriage. After being blinded as a child in a nearly fatal car crash, Gina exclusively depends on James to feel and “see” the world around her, and it appears only to solidify their extremely passionate relationship. She envisions the world in her own vivid imagination with help from James’ descriptions. While the two enjoy a colorful existence living in Bangkok, their life and relationship are upended after Gina receives a corneal transplant & regains her sight. With her restored vision, Gina experiences the world with a new sense of wonder & independence which James finds threatening. It is only when Gina suddenly begins to lose her sight again that she finally realizes the disturbing reality of their marriage and their lives.

Cast: Blake Lively, Jason Clarke, Yvonne Strahovski, Danny Huston, Ahna O’Reilly, Wes Chatham

Directed by: Marc Forster

Written by: Sean Conway, Marc Forster

Produced by: Craig Baumgarten, Michael Selby Marc Forster, Jillian Kugler

Distributor: Open Road Films