About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Sfera Ebbasta & RVSSIAN EP Italiano via 360 magazine

Sfera Ebbasta × RVSSIAN

The new Sfera Ebbasta & RVSSIAN EP, ITALIANO, released today by Island Records represents the latest chapter of the international collaboration between the two artists which began in 2018 with Pablo and Happy Birthday, both 2x platinum. Listen HERE. The EP also comes with the release of the video of “Easy” feat. Fivio Foreig. Check it out HERE. 

The project, consisting of five tracks featuring collaborations with Fivio Foreign, Myke Towers and BIA, is the first time where the artist digs into his roots while his career keeps flying around the world. In ITALIANO, the two artists play with clichés often associated with Italians with the aim of regaining possession of them, a way for Sfera to proudly claim his roots; the clichés that accompany Italians abroad become something to identify with, to feel at home even when you are far away.

ITALIANO is the tip point of a path that has led Sfera Ebbasta from being one of the greatest talents of his generation to being one of the most innovative representatives of Italian music in the world, capable of collaborating once again with the most important names of the new music stage and to bring their music beyond national borders.

Sfera Ebbasta, like many other Italians, looks to the world as a place to pursue one’s dream and tonight his European tour debuts from the Bataclan stage in Paris, first of 9 stages crossing the continent. The tour will touch Paris (06.05), Luxembourg (07.05), Brussels (08.05), Barcelona (15.05), London (22.05), Madrid (27.05), Zurich (04.06), Stuttgart (05.06) and Frankfurt (11.06).

How Does Customer Service Influence Casino Players?

Casinos are a popular destination for people looking to have some fun. While the games themselves are certainly a major draw, customer service also plays an important role in keeping players happy and coming back. This incisive post will take a look at how casinos use customer service to influence player behavior. It will also discuss some of the challenges that casinos face when it comes to providing good customer service. Are you ready to learn more? Let’s go!

Needs to be convenient

First and foremost, casinos need to be convenient for their customers. This means having a location that is easy to get to and providing plenty of parking. It also means having a wide range of gaming options available so that players can find the game that suits them best.

This is equally true of online casinos because, even though players are not physically present at the casino, they still need to be able to access it easily and have a good selection of games to choose from.

Needs to be stress-free

If you try searching online casino slots real money and see what comes up, you’ll notice that more and more sites are focusing on making a stress-free environment for their players. This element of customer service is becoming increasingly important as players seek out more enjoyable ways to spend their time.

The goal of customer service in a casino is ultimately to create a positive experience for every player that comes through the doors. Whether you’re visiting an online casino or going to one in person, you shouldn’t have to worry about things, and the environment should be stress-free.

Needs to be contactable 24/7

To provide the best customer service, casinos also need to be contactable at all times. This means having a wide range of support channels available, such as phone lines, live chat, and email.

It’s also important that those channels are staffed by knowledgeable representatives who can help customers with any issues. There should always be someone available to help around the clock when needed.

Needs to be efficient 

In addition to having contactable representatives, casinos also need to be efficient with their customer service. This means quickly solving issues and addressing concerns that players may have in a timely manner.

Having said this, your casino should not sacrifice quality for efficiency. Casino customers want a high level of service, even if it takes a little bit longer to resolve their issues.

Needs to be proactive

Finally, casinos need to be proactive in their customer service. This means anticipating player needs and addressing them before they even have a chance to become a problem.

For example, if a casino knows that a particular game is having technical issues, it should take measures to fix the problem before players even have a chance to encounter it.

Conclusion 

For any business, customer service is important, but it’s especially crucial in the casino industry. Players need to feel like they are valued and that their experience is a top priority. By meeting the needs outlined above, casinos can ensure that their players keep coming back.

Employee and employer strife HR guide via 360 MAGAZINE

Five Terrible Mistakes That Can Hurt Your Personal Injury Claim

Personal injury claims can be extremely complex. It is crucial to make sure that you avoid making any mistakes that could negatively impact your case.

This post will discuss five of the most common and potentially damaging errors that people typically make when pursuing a personal injury claim.

  1. Failure to Seek Treatment Right Away After an Injury

One of the most common mistakes people make after sustaining an injury is failing to seek medical treatment.

Even if the extent of the injury is not immediately apparent, it is essential to get checked out by a doctor. Delayed treatment can worsen the condition and make it more difficult to prove that an accident caused the injury.

In addition, insurance companies often view delayed treatment as an indication that the injury was not severe enough to warrant immediate medical attention. As a result, failing to seek timely medical treatment can significantly impact the outcome of a personal injury claim.

If you have been injured in an accident, it is essential to consult with an experienced personal injury attorney. Wieand law firm Philadelphia has a team of knowledgeable and professional personal injury lawyers who can help you obtain the compensation you deserve.

  1. Being Dishonest About Your Injuries

Being dishonest about your injuries in a personal injury claim can be a terrible mistake that can seriously jeopardize your case.

Lying undermines your entire claim’s credibility, but it can also open you up to serious legal consequences if you are caught.

There are many situations in which dishonest behavior may seem tempting or even justified, such as when you face mounting medical bills or an insurance company offering a low settlement. However, it is critical to remember that dishonesty will rarely pay off in the long run.

Instead of trying to hide or exaggerate your injuries, it is essential to be upfront and honest with your personal injury lawyer and all parties involved in your claim.

  1. Failing to Keep Records

When pursuing a personal injury claim, it is crucial to keep detailed records of everything related to the incident. This includes documentation of injuries and expenses and records of all communications with the insurance company or legal representatives.

Failing to document your case correctly can lead to a range of problems down the road, including the risk of having your claim denied or losing out on compensation.

Additionally, poorly kept records can make your efforts to recover more challenging and time-consuming.

  1. Not Purchasing an Adequate UM/UIM and PIP Insurance Coverage

Unfortunately, many people fail to purchase adequate medical expenses and property damage coverage. This puts their injury claims at risk. 

For example, you might be involved in an accident and only have the minimum amount of UM/UIM and PIP insurance coverage. The insurance will not cover any excess medical bills or damages to your vehicle. 

Additionally, suppose a judge feels that your failure to purchase enough insurance was unreasonable or reckless. In that case, they may be more inclined to award less compensation or even throw out your claim altogether.

  1. Failure to Call the Police

Many people fail to call the police after a car accident. This can have severe consequences for your personal injury claim, as doing so can provide strong evidence about what happened during the accident and who is at fault. 

Jurors typically rely heavily on the police report filed after an accident, and being able to produce this report can significantly strengthen your case. Moreover, having a police officer testify as an expert witness can be crucial in establishing liability.

Personal injury claims can be complex and frustrating. If you’re considering filing a personal injury claim, avoid these five mistakes. Doing so could help increase your chances of receiving the compensation you deserve for your injuries.

Jennifer Pate at Friars Club for Blockboard via 360 MAGAZINE

BLOCKBOARD – UPNEXT

BLOCKBOARD Presents: The UpNEXT 

May 5th, 2022, 4 p.m. at The Friars Club Featuring Comedian Kevin Pollak and Emceed by Ron Insana

BLOCKBOARD, the company that brings confidence, efficiency and transparency to marketers in the CTV/OTT space, presents The UpNEXT. As TV continues to undergo massive disruption with the viewership choices expanding and traditional media measurement unable to keep up, the timing is critical for marketers to rethink and develop new strategies. The UpNEXT will showcase how marketers are turning these challenges to their advantage, paving a confident path forward in the world of Connected TV / OTT. This event will take place on May 5th at the Friars Club—a famous private club made famous for hosting risqué celebrity roasts, and known for its exclusive membership, which is made up of some of the world’s greatest comedians and other celebrities. 

A one-of-its-kind TV Upfront event, The UpNEXT will focus on the power and potential of trust, transparency and accountability amidst the tectonic changes in the media landscape. Join the company as it outlines the strategic vision, tool sets and client successes in the new world of Connected TV advertising showing companies and brands how to Connect with Confidence.

BLOCKBOARD leverages the power of blockchain technology for advertisers by guaranteeing human-based impressions through the elimination of fraud and waste. As a result, the ‘BLOCKBOARD Confidence Framework’ consistently delivers measurable business outcomes and earns trust in the CTV/OTT space from performance and brand advertisers. BLOCKBOARD finds the shift from media metrics to performance metrics is the key to success in CTV/OTT. 

BLOCKBOARD is the first full-service video accountability company providing marketers with advertising distribution with the proven security of blockchain technology. “Blockchain technology holds everyone accountable through full transparency and third-party validation of advertisement metrics. That’s why advertisers interested in exploiting the emerging industry trends trust us,” says Matt Wasserlauf, CEO and Founder of BLOCKBOARD. “The UpNext event will bring all the pieces together, including accountability in digital advertising and original programming geared toward the advertiser,” he adds.

The UpNEXT will also feature an unveiling of a lineup of original programming from BLOCKBOARD Studios—a high-quality, boutique production studio focusing on original, compelling brand content and collaboration including:   

  • The American Table, hosted by Ron Insana and Noelle Nikpour 
  • Feel Ageless, with host Jennifer Pate 
  • Laughter is The Best Medicine

The UpNEXT will be emceed by Ron Insana—American business journalist, senior analyst and commentator at CNBC, and host of The Market Scoreboard Report with Ron Insana radio show. Also featured will be a special guest performance by comedian, actor, and podcast host Kevin Pollak, well-known for films such as A Few Good Men, The Usual Suspects and Casino. The event will introduce the growing team at BLOCKBOARD, including Founder, CEO and Digital Pioneer Matt Wasserlauf; President and CTO Tarun Yadav; EVP of Customer Success Matt Timothy; and SVP of Customer Experience Roxanne Geyer.

For more information on BLOCKBOARD, go HERE.

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Follow The UpNEXT event with the hashtag #TheUpNEXT.

About BLOCKBOARD:

Founded in 2019, BLOCKBOARD was created out of a need for marketers to have confidence in their CTV/OTT video investments. BLOCKBOARD provides proven results to advertisers who demand accountability and assurance in media efficiency spend for their business needs. Built on blockchain technology, the BLOCKBOARD platform provides transparency and validation to each impression in a cookie-less world. To complete the solutions offering, BLOCKBOARD Studios develops custom video content for brand advertisers who seek bespoke creations to directly engage with their customers. Bringing decades of experience in online video and mobile platforms to the development of BLOCKBOARD, the company is the only one of its kind to deliver verified business performance results.

Watch program videos HERE.

Language learning via 360 MAGAZINE

What Are the Useful European Languages to Learn?

Language learning isn’t just great for personal development, it’s an in-demand skill that employers will pay a premium for. Digital nomads can dramatically expand their horizons by adding at least one foreign language to their repertoire, while jobseekers looking to go in-house can bolster their salary by 15% with language skills. Although many people focus on Asia when considering new languages to learn, the Indo-European language family is arguably more lucrative. Unsure of whether it’s time to firm up your French or pursue Portuguese classes? Read on for the most valuable l European languages you should be looking to learn.

1. Spanish

With more than 460 million native speakers, Spanish is one of the most commonly spoken languages on the planet. This number is quite staggering when fewer than 50 million people live in Spain itself. More than 110 million Spanish speakers live in Mexico, although you’ll also find significant populations throughout South America. If you’re looking to travel to one of the 22 countries that recognise Spanish as an official language, being able to speak it fluently will make your life easier. With companies like Banco Santander and Repsol ranking in the Fortune 500, Spanish language skills can bolster career prospects.

2. Portuguese

Portuguese is often dismissed as secondary to Spanish, but this distinct language is incredibly widespread. It’s a recognized language in more 10 different countries, with 279 million speakers worldwide. As with Spanish, only a tiny percentage of Portuguese speakers live in its country of origin. It’s the official language of Brazil, with 211 million people using it as their native tongue. You’ll also find sizable Portuguese-speaking populations elsewhere globally, with around 693,000 speakers in the United States. If South America is on your travel bucket list, this is one language that’s worth investing the time in.

3. German

With more than 95 million native speakers in Germany alone, German is one of the most widely spoken languages. After English, it’s also the most commonly spoken language in the European Union. Aside from Germany, it’s an official language in countries including Switzerland and Austria. It’s also widely used elsewhere on the continent, with large groups of speakers in Luxembourg and Belgium. It’s hardly a romance language, but mastering German can yield lucrative returns. The German economy is one of the strongest globalloy, with the country dominating several sectors including the mechanical engineering and automotive sectors.

4. French

Are you thinking about dusting off your high school French? It’s certainly worth considering. More than 300 million people use this language regularly, with more than 278 million people speaking it as their native tongue. It’s the official language of almost 30 countries scattered across five continents, meaning it enjoys considerable cultural and economic importance. Working on your French skills is something to think about if you’re looking for a language to guide you through globe-trotting adventures or grant you access to international freelance assignments.

Rolls-Royce Phantom design history via 360 MAGAZINE

Rolls-Royce Reflects

ROLLS-ROYCE REFLECTS ON ITS PINNACLE PRODUCT 

TO MARK 118TH ANNIVERSARY

  • Rolls-Royce Motor Cars celebrates the 118th anniversary of the historic first meeting between Henry Royce and The Hon. Charles Stewart Rolls – which took place on 4 May 1904
  • The company they founded together created ‘the best car in the world’, a position still occupied today by the marque’s products
  • Phantom, Rolls-Royce’s pinnacle product, has continued to evolve technically, aesthetically and dynamically to maintain its pre-eminence in the Rolls-Royce offering, and in the world of luxury
  • The eighth generation of Phantom reflects Royce’s held conviction that “small things make perfection, but perfection is no small thing”.

“As we reflect on Phantom’s remarkable heritage, I am struck by the unique place it occupies in the hearts and minds of our most demanding Rolls-Royce clients. Phantom is the beneficiary of the most ambitious forms of Rolls-Royce Bespoke, transforming into whatever our clients want it to be. Indeed, Phantom is not only the ‘best car in the world’, but the best car for them in their world.” 

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars marks the 118th anniversary of the first meeting between its founders, Henry Royce and The Hon. Charles Stewart Rolls at the Midland Hotel, Manchester, England in 1904.

Through the combination of Royce’s engineering genius and Rolls’ talent for promotion, their company soon became recognised as the maker of ‘the best car in the world’ – a title that Rolls-Royce Motor Cars proudly retains more than a century later. 

Today, the marque’s pinnacle product – Phantom – is the ultimate expression of Bespoke luxury designed and handmade at the Home of Rolls-Royce, Goodwood. As part of its annual reflections on its origins and unique heritage, Rolls-Royce looks back through Phantom’s lineage, exploring how its namesakes evolved over the years to remain consistently at the apex of the Rolls-Royce offering.

THE ORIGINS OF EXCELLENCE

In the automotive industry’s earliest days, luxury car makers produced only the mechanical components (engine, transmission, chassis and so on) known as a rolling chassis, which underpinned the car. The bodies were designed and constructed by independent coachbuilders to the customer’s specification. 

For manufacturers, including Rolls-Royce, improvements in design and engineering were directed almost entirely towards technical aspects of the car’s performance. These included reliability, hill-climbing capability, ease of control and a set of ride quality attributes still known collectively as noise, vibration and harshness (NVH). 

From the outset, Phantom earned the title ‘the best car in the world’ through the superior quality and designs of the rolling chassis – the finest platform on which coachbuilders could reach the very apex of their craft.

REDRAWING TECHNICAL BOUNDARIES

The Phantom family was born in 1925 when Rolls-Royce launched Phantom I. With its massive low-range torque, cutting-edge technology and ‘Magic Carpet Ride’, the new model immediately established the fundamental traits that would define the family for the next 100 years. Then, as now, Rolls-Royce declined to rest on its laurels, and by 1929, its successor was ready for the market. 

Phantom II represented another step-change in engineering and technology. In 1930, the company unveiled the Phantom II Continental, which gave customers a choice of a more performance-orientated model for those who preferred to drive themselves. The ‘standard’ longer-wheelbase car was retained for chauffeur-driven use. This practice set the precedent for today’s Phantom and Phantom Extended.

THE NEED FOR SPEED

While the new Continental could attain speeds up to 95mph, it was still not as fast as some of its rivals. The company decided to resolve the matter once and for all. In 1934, applying its proven experience with aero engines, it developed a new 7.3-litre V12 engine, mounted on a new chassis. The resulting Phantom III, when fitted with lightweight coachwork, was capable of exceeding 100mph.  

In 1939, Rolls-Royce produced an experimental car, nicknamed ‘The Scalded Cat’. In later years, this car was often loaned to influential individuals, including HRH Prince Philip, Duke of Edinburgh. The Duke was so impressed that he persuaded Rolls-Royce to build him a more formal version; the marque obliged with the first Phantom IV, delivered in July 1950. The car remains on front-line (albeit reduced) duty at The Royal Mews, under its pre-delivery codename, Maharajah. Though originally intended as a one-off, 18 Phantom IV cars were completed: 17 were sumptuously appointed commissions for other royalty and heads of state; the other, somewhat bizarrely, was built as a pick-up truck for use by Rolls-Royce as transport and on-the-road component testing.

A FINAL FLOURISH

In 1959, the marque launched Phantom V, equipped with its most up-to-date V8 engine. In 1967, the car underwent subtle technical changes that were deemed, at the very last minute, sufficient to justify its redesignation as Phantom VI.

By 1968 the only true coachbuilder left in Britain was Rolls-Royce’s own in-house company, Mulliner Park Ward. These magnificent cars soldiered on through the mid-1980s, until production dwindled to a mere two or three cars a year, and finally ceased altogether in 1992.

BRINGING VISIONS TO LIFE

Every generation up to Phantom VI was essentially a rolling chassis. The bodies were built to the owner’s individual requirements by some of the most famous and prestigious names in British and European coachbuilding. 

While this was normal practice in the luxury automotive world, Phantom stood apart through its ability – thanks to Royce’s engineering genius and the excellence of the chassis’ components and construction – to carry coachwork of the very finest quality, weight and complexity.

At every stage in Phantom’s development, owners exploited its potential to the full, creating some of the most magnificent, eye-catching and radical motor cars ever to grace the road. And since the chassis and body were separate, it was possible for a subsequent owner to change the car’s appearance to suit their own taste and requirements. 

Many Phantoms took on more than one guise over their long, often globe-trotting lives: in some cases, they were merely repainted; in others, the whole car was rebuilt from the chassis upwards, taking on an entirely new form and character. And for all their extraordinary diversity, every one of the examples shown below is a true Rolls-Royce in terms of its underlying engineering, materials and construction, performance, ride quality and comfort – and, above all, in being exactly as the owner wanted it. 

1930 Phantom II (62GY)

This handsome Phantom II was coachbuilt by Hooper of London with a Dual Cowl Tourer body. At the request of the owner, a wealthy timber merchant from Texas, 50 additions were specified with touring intentions. These include a larger fuel tank, louvered bonnet and radiator two inches taller than standard. The car was originally purchased for the owner’s honeymoon and went on to tour the Continent extensively until 1939. The present custodian acquired the car in 1998 and has since won prestigious awards including the Louis Vuitton Classic Parfums Givenchy Trophy pre-war tourers and Most Sporting Tourer in the Biarritz Concours.

1933 Phantom II Continental (55MW)

This ‘concealed-head boat body’ was a speciality of coachbuilder Park Ward. Its main feature was the compact folding hood that, when fully retracted, was entirely concealed under the rear deck, giving the coachwork its distinctive uninterrupted line. The original upholstery was textured pigskin.

Source: ‘Park Ward The Innovative Coachbuilder’ by Malcolm Tucker.

1933 Phantom Ill (3BT103) 

This rare two-door sedanca coupé was coachbuilt by HJ Mulliner for Apsley Cherry-Garrard, one of the surviving members of Captain Scott’s last, fateful expedition to the South Pole in 1912. The car was originally finished in Primrose Yellow with a dyed Vaulmol leather interior; in the late 1940s it was repainted in black. The car was briefly owned by the legendary actor Sir Ralph Richardson; it then spent time in Wales and the USA before returning to the UK in the late 70s / early 80s. It sat neglected in a barn until 2018 when it was bought by its present owner, and has now been painstakingly restored using many authentic components, including original numbered engine parts. 

Source: Alpine Eagle Ltd.

1937 Phantom III (3BT85)

London coachbuilder Hooper & Co built several bodies in this striking saloon-with-division style, which looks fast even when standing still thanks to its semi-razor edge styling and swooping curves. The art-deco chrome-plated flashes to the body and wings simply enhance the sense of kinetic energy.

Source: ‘The Spectre Arises’ by Steve Stuckey.

1965 Phantom V (5VD63)

This Phantom was originally owned by Wing Commander Patrick Barthropp. In 1968, John Lennon purchased the car from Barthropp coinciding with the launch of The Beatles’ White Album. In September 1969 he sold the car to Allen Klein, an American businessman. 

The car appeared in the Oscar-winning film Georgy Girl (1966), the classic Let It Be (1970), starring The Beatles, Performance (1970), featuring Mick Jagger, and then prominently featured in The Greek Tycoon (1978) starring Anthony Quinn. 

In 2016 after extensive restoration, Jody Klein, a longtime Rolls-Royce Enthusiasts’ Club member brought the car to the Concurs d’Elegance, Lincolnshire, where it was awarded first place for Best In Class.

The car currently resides in the United Kingdom.

Source: Photographs courtesy of ABKCO © 2022. All rights reserved.

1966 Phantom VI (5LVF65)

James Young, established in 1863, is renowned for creating some of the most elegant coachwork to ever grace a motor car chassis. Perhaps the pinnacle of their achievements was realised in their PV23 design, developed especially for the Rolls-Royce Phantom V chassis, with 22 such bodies being built.

This model was usually finished in black, but for 5LVF65 the lighter shade of Ivory further enhances the classic elegance of every curve and line from the pen of its acclaimed designer, A. F. McNeil.

The interior contains a remarkably spacious rear compartment, with the finest cabinetry work below the division glass. Champagne cloth to the rear compartment is chosen for greater comfort than the similarly coloured and more resilient leather that the chauffeur would enjoy.

Source: P&A Wood.

2015 Phantom VII (Serenity Phantom)

Rolls-Royce created this magnificent Bespoke Phantom VII Extended for its display at the 2015 Geneva Motor Show. Inspired by opulent motor cars made for international royalty in the early 1900s, the rear passenger cabin is finished in a unique Smoke Green raw silk, specially handwoven and decorated with hand-embroidered and hand-painted Chinoiserie blossom motifs that took up to 600 hours to complete. The design also appears in the fascia and marquetry inlays in the rear doors; smoked cherrywood and bamboo elements, and details echoing the raked gravel in Japanese gardens complete the interior’s calm, natural ambiance. At the time, the Mother of Pearl exterior paint finish was the most complex – and expensive – the marque had ever produced.

2021 Phantom VIII (Phantom Oribe)

A unique collaboration saw the House of Rolls-Royce and the House of Hermès co-create a Bespoke Phantom for Japanese entrepreneur Yusaku Maezawa. Named Phantom Oribe, the motor car features a Bespoke two-tone exterior finish, inspired by the client’s world-class collection of ancient Japanese ceramics, Oribe ware. In an unusual move, the Rolls-Royce paint was made available for use on the client’s private jet that the Phantom is paired with.

The interior is finished predominantly in Hermès Enea Green leather. The Gallery features an artwork based on a design by the celebrated French artist and illustrator Pierre Péron (1905–1988), who created many of Hermès’ iconic scarves.

AN ICON REBORN

At one minute past midnight, on 1 January 2003, the first Phantom VII was handed over to its new owner – the first motor car to be produced at the brand-new Home of Rolls-Royce at Goodwood, West Sussex, England. A thoroughly modern interpretation of the marque’s signature lines and proportions, as first set down by Sir Henry Royce himself, it was built entirely in-house by Rolls-Royce, with monocoque bodywork to a standard design rather than coachbuilt. In one important sense, however, it retained a link with its heritage, in that every car was hand-built by a team of skilled craftspeople. Furthermore, the marque’s Bespoke programme meant Phantom was effectively a canvas upon which patrons could realise their own visions and desires. 

Over its 13-year lifespan, Phantom VII cemented Rolls-Royce as the world’s pre-eminent superluxury motor manufacturer, and its own place as the marque’s pinnacle product. But just like their predecessors, Rolls-Royce’s designers and engineers understood that perfection is a moving target: that Phantom was never ‘done.’

In 2016, Rolls-Royce presented Phantom VIII. This was the first Rolls-Royce to be built on the marque’s proprietary Architecture of Luxury, an all-aluminium spaceframe designed to underpin every future motor car produced at Goodwood.

Phantom VIII was specifically designed to be the ultimate platform for Bespoke commissions. This has resulted in some of the most technically ambitious and challenging projects ever undertaken by the marque’s designers, engineers and specialist craftspeople. It is also the only Rolls-Royce model to feature the Gallery – an uninterrupted swathe of glass that runs the full width of the fascia, behind which the client can display a commissioned work of art or design. 

TECHNICAL SPECIFICATIONS

  • Phantom: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.
  • Phantom Extended: NEDCcorr (combined) CO2 emission: 330-328 g/km; Fuel consumption: 19.5 mpg / 14.5 l/100km. WLTP (combined) CO2 emission: 361-344 g/km; Fuel consumption: 17.8-18.6 mpg / 15.9-15.2 l/100km.

You can also follow marque on social media: LinkedIn; YouTube; Twitter; Instagram; and Facebook.

Mistakes to Avoid When Marketing on Reddit

Reddit is a powerful marketing tool, but it can be easy to make costly mistakes if you’re not familiar with how it works. So, this post will outline some of the most common errors people make when using Reddit for marketing and discuss how to avoid them. By understanding the do’s and don’ts of Reddit marketing, you can get the most out of this unique platform.

You’re Not Posting at the Right Time

One of the biggest mistakes you can make when marketing on Reddit is posting at the wrong time. Many people who are new to Reddit might make this mistake since many people post when it is a convenient time for them. However, since you are marketing and trying to reach as many people as possible, it would be a good idea to post at the best times.

How do you know when it’s a good time to post? The great thing about Reddit is that it will show you how many users are online in a specific subreddit at any given time. This means that if you want to maximize your reach, you will have to find out when the best time to post in different subreddits would be.

You’re Not Gaining Karma

Another crucial factor to consider is that on Reddit, you have to build authority. You can do that by generating karma, which is basically the points you earn when your comments or links are upvoted. This is important because the more points you have, the more authority you have on the platform, and the more likely people will be to listen to you.

One way to generate points is by using Reddit Growth Services, which will allow you to buy Reddit upvotes, which means they will upvote your comments for you and generate karma. Another way to gain Karma on Reddit is simply by participating in subreddits, commenting on posts, and providing useful links.

Your Content is Generic

The next mistake you could make when marketing on Reddit is posting very generic content. Examples of generic content include “How to Quickly Gain Instagram Followers” or “Psychology Hacks to Make People Like You.” According to The Small Business Blog, 430 million people use Reddit every month, so one thing you can be sure of is that Redditors will be very aware of generic content on the Internet and are not likely to be entertained by this sort of content on Reddit.

If people don’t find the content you post entertaining, useful, or informative, your account won’t gain any traction. However, keep in mind that there is absolutely nothing wrong with posting someone else’s content as long as it is relevant to your brand, the subreddit, or is informative or helpful.

Your Titles Aren’t Great

One thing that you need to understand fairly early on in your Reddit marketing career is that it does not matter how amazing your content is if no one is reading it. Many people don’t read content on Reddit simply because the titles aren’t great.

The good news is that there are a few tips to follow if you want to write a great title. First, you should be blatantly honest about what your content is about. You should also be specific in terms of what people can expect when reading your content and read through the subreddit rules since some could state that links aren’t allowed in a title.

You’re in the Wrong Subreddits

Finally, the biggest mistake you could make when marketing on Reddit is using the incorrect subreddits. Keep in mind that the entire purpose of marketing on Reddit is to talk to your target audience. If you are not in the correct subreddit, you won’t be targeting your audience.

A great piece of advice for marketers on Reddit would be to carefully comb through the various subreddits until you find ones applicable to your niche. It is far better to be active in a subreddit with 100 active Redditors who are part of your target audience than in an extremely popular subreddit where no one will be interested in your content.

Justin Bieber on global tour with Jaden Smith via 360 magazine

Justice World Tour

Global superstar Justin Bieber announces the final North American show of his sold-out Justice World Tour, set to take place at the Kia Forum in Los Angeles on July 3. Tickets for the July 3 Forum show will go on sale this Friday May 6 at 10am PT via Ticketmaster.

Last week, Justin teamed up with director Cole Bennett for his new single +video “Honest,” featuring Don Toliver. “Honest” marks Justin’s first official single since “Ghost” – the anthemic finale to the multi-platinum, Grammy-nominated Justice – went #1 at pop radio in January, making chart history with the most #1 hits by a male solo artist in US radio history and the only fifth artist ever to reach twenty Top 5 hits on Hot 100. “Stay” with Kid Laroi, Justin’s eighth career Hot 100 #1 single, made him the youngest solo artist ever to reach 100 hits on the chart. “Peaches,” his certified-triple-platinum smash, made Justin the first male solo artist to debut at #1 on both the Billboard 200 album chart and Billboard Hot 100 singles chart simultaneously.

Justin Bieber’s eighth #1 album Justice has sold over eight million copies globally, amassed over 12 billion global streams, and was nominated for eight Grammys, including Album Of The Year. With an astounding 100 billion career streams and over 75 million albums sold globally, Justin reigns as one of the biggest artists in the world. Bieber is the #1 artist on YouTube with over 68 million subscribers worldwide and is the #1 artist on Spotify global with 79 million monthly listeners.

Justin – who was named Artist Of The Year at the 2021 MTV VMAs and is currently nominated for thirteen Billboard Music Awards – has been wowing fans nightly on the opening leg of his Justice World Tour 2022, the biggest and most ambitious tour of his career. Throughout, Justin has remained committed to using his platform for social good, bringing his ‘Justice In Action’ initiative to fans across the country, raising awareness on important issues like criminal justice reform, climate action, voter registration and much more.

The Justice World Tour international shows start this month in Mexico and will then continue on to Scandinavia for festival shows in August; South America, South Africa and the Middle East in September & October, and then over to Australia and New Zealand in November & December before moving to the UK and Europe in early 2023.

The Justice World Tour, promoted by AEG Presents, is Justin’s first global outing since 2016/2017’s ‘Purpose World Tour’. Described by The Times of London as “mesmerising”, Bieber played to 2.7 million fans over the course of his 2016-2017 run, with the finale seen by 65,000 fans at London’s British Summer Time Hyde Park festival. 

As the official wireless partner for the Justice World Tour, T-Mobile and Justin Bieber continue their successful partnership, forged in 2017 with their #UnlimitedMoves Super Bowl campaign. T-Mobile customers can get access to stage-front tickets at every U.S. tour stop, even the sold-out shows! Un-carrier customers can snag their Reserved Tickets starting 30 days prior to each show at first day prices – just another way T-Mobile thanks its customers simply for being customers.

Visit justinbiebermusic.com for further information.

Founders of La Impresora shot by Gustavo Castrodad for 360 MAGAZINE

Maniobra: A Cultural Employment Initiative

The Mellon Foundation and the Centro de Economía Creativa (CEC) announced Maniobra – a newly launched $8 million cultural employment initiative created to facilitate stable employment opportunities for artists while strengthening the administrative bandwidth of community-based cultural organizations across Puerto Rico. In its inaugural stage, Maniobra – named in reference to “the work of one’s hands” – is providing support including salary, training, health and other benefits, and more to 37 artists and 25 artist-centric organizations across 12 municipalities.

Puerto Rican artists play critical leadership roles within their communities, yet often live in a state of financial precarity, earning a median annual income of approximately $16,000 for their work, with 46% generating less than $12,000 annually. Through Maniobra, CEC and the Mellon Foundation underscore the labor of artists as valued work, while modeling remuneration that reflects artists’ formal education, experience, and contributions to society.

“This initiative shines an important light on the economic state and personal well-being of the artistic community and centers both as priorities for philanthropy and cultural policy,” said Javier Hernández Acosta, Founder of the Center and Dean of the School of Arts, Design and Creative Industries at the Universidad del Sagrado Corazón. “Equity and salary justice within the arts had previously been relegated to a secondary agenda item, but we are now thrilled to work with the Mellon Foundation to advance this important work through real action.”

Maniobra provides participating organizations with the financial support needed to hire at least one full-time artist and $20,000 yearly budget to support the organization’s programming and creative projects over the entirety of the three-year initiative. The funding will not only strengthen organizations’ artistic programming and financial stability, but will also serve as a pilot that could be expanded in the future and has the potential of driving philanthropic support to a more holistic approach.

“Lifting up and celebrating the creativity of Puerto Rican artists, writers, and performers means granting them the resources they need to pursue their callings, supporting the archipelago’s artistic and cultural organizations, and broadly fostering the work and preservation of Puerto Rican culture at a time when stable employment and funding for these efforts has been imperiled,” said Elizabeth Alexander, President of the Mellon Foundation.“We are honored to support Maniobra, and excited to see the work that comes from this remarkable initiative.”

Prior to the launch of Maniobra, CEC and the Mellon Foundation collaborated on artists-centered initiatives including the development of Nido Cultural – a platform created to support management services for artistic and cultural production in Puerto Rico, as well as on an initiative aimed at Mapping of Cultural Work in Puerto Rico. Maniobra was inspired by Creatives Rebuild New York (CRNY) – the $125 million Mellon Foundation-backed initiative created to help reactivate the creative economy of New York State and secure the future of its artists.

The artists selected for Maniobra, which commenced in early April, were selected by an advisory team of key stakeholders from the local artistic community. Considering the diversity of practices and approaches across the islands, collectives and organizations were selected based on their rich experience in artistic and cultural work.

“In addition to supporting these artists, we also expect to strengthen the work of the collectives and organizations by providing technical and managerial support as well as operational budgets for the execution of the initiatives,” said Sonia Méndez, Program Manager of the Centro de Economía Creativa, Inc. “It also represents a unique project that not only offers the artist a salary, but also fringe benefits and health care coverage.”

To learn more about the projects and initiatives of the Centro de Economía Creativa, you can visit its social media accounts or Centro de Economía Creativa Website

*Photo: Gustavo Castrodad

Polestar Precept preview in New York City via 360 MAGAZINE

Polestar Precept

Today, Polestar Manhattan invited us to preview their Precept, exhibiting design, technology and sustainability.

“America’s newest MVP of the EV game, breaking records and necks!” – 360

Polestar revealed the Precept in February 2020 as a declaration of intent. Showcasing the future direction of Polestar’s design, sustainability and technology, the concept makes a strong statement about the brand’s intent. In October 2020, Polestar confirmed that the Precept will be put into production in the future. Polestar is documenting this journey in a YouTube series, “Precept: from concept to car.” In November 2021, Polestar confirmed that the production version of Precept will be known as Polestar 5.

Polestar continues to believe in collaborating with experts to accelerate development and provide customers with the best available technologies. Precept’s interior is defined by sustainability and offered an opportunity to work with new materials and processes. Similarly, the evolution of the HMI builds on current partnerships which maximise the integration of expertise.

Sustainable new interior materials balance modern high-tech luxury with reduced environmental impact. These sustainable materials include recycled PET bottles, reclaimed fishing nets and recycled cork vinyl. A flax-based composite developed by external partner Bcomp Ltd is featured in many interior and some exterior parts. Polestar’s ambition is to bring much of this sustainability into production.

The next generation HMI, powered by Android, builds on Polestar’s close collaboration with Google. An enlarged, portrait-oriented 15-inch centre touch screen complements a 12.5-inch driver display, and the two are linked by an illuminated blade that encompasses the entire interior. In this execution, the unique Polestar emblem floats holographically inside a solid piece of Swedish crystal between the rear seat headrests.

Supporting the advancement of a personalised and dynamic digital interface, the instrument panel also hosts an array of smart sensors. Eye tracking will allow the car to monitor the driver’s gaze and adjust the content of the various screens accordingly. Proximity sensors also enhance the usability of the centre display when driving.

The sculpted form of the Polestar Precept sets the tone for future Polestar vehicles. The vehicle’s proportions define its presence with restrained surfacing and a focus on aerodynamic efficiency.

The front grille is replaced by the Polestar SmartZone, representing a shift from breathing to seeing. An area which once channelled air to radiators and the internal combustion engine now houses technology for safety sensors and driver assistance functions. Purposefully gathered behind a transparent panel dedicated to intelligent hardware are two radar sensors and a high definition camera. The LiDAR pod, mounted atop the glass roof, is given optimal visibility as a next step towards increased driving assistance. The Thor’s Hammer LED headlight signature evolves with separated elements, taking on a dynamic, more robotic and brand-defining interpretation.

Precept features an integrated front wing above the SmartZone which accelerates air flow over the long bonnet. This allows air to attach itself to the surface earlier, which improves aerodynamic efficiency and thus improves the vehicle’s range. At the rear, the wide light-blade spans the entire width of the car, extending into vertical aero-wings – another aerodynamic feature and a nod to light-weight design.

With product development now underway, Polestar has confirmed it will produce Precept in China, where a new production facility will be established. The aim is to ensure the facility will be climate neutral and one of the most intelligent and connected automotive production facilities in the world.

Watch Precept Documentary HERE.

About Polestar Manhattan

Now officially open to the public, it represents one of 20 Polestar Spaces in a rapidly growing nationwide network. Polestar Manhattan is located in vibrant Lincoln Square and offers customers a captivating retail experience where they can learn about the brand and vehicle lineup.

“New York City is an iconic city with deep roots in design, sustainability and engineering, and opening a Polestar Space in this location will allow us to showcase the superior driving experience and high-tech minimalism that defines and differentiates Polestar,” says Thomas Ingenlath, Chief Executive Officer of Polestar. “As we continue to redefine luxury for the sustainable age, Polestar Manhattan will serve as the brand’s retail home in New York City. Polestar plans to launch and showcase three new models by 2024, and I cannot wait to see them in this location.”

Gregor Hembrough, Head of Polestar in North America, adds: “It was critical that we establish a foothold in one of the most significant and important markets in the U.S., New York. In partnership with Manhattan Motor Cars, this new showroom will allow us to reach customers throughout the New York metro area.”

The Polestar Space is staffed by Polestar Specialists who are well trained to answer questions, assist with the digital ordering process, and coordinate test drives of the brand’s all-electric Polestar 2 model range, which includes two different configurations.

Book Test Drive HERE.

Follow Polestar HERE.