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Reebok "Heritage" releases on July 14 via Reebok for use by 360 MAGAZINE

REEBOK – HERITAGE

 Reebok today has confirmed a July 14 release for its Pump Omni Zone II “Heritage” ($160, HR0035) via Reebok and select retailers.

Made famous in the early ‘90s by Boston guard and longtime brand athlete Dee Brown, upon its release Reebok’s Pump Omni Zone II sneaker and custom-fit Pump technology launched an industry-wide innovation race that forever changed the trajectory of sneaker history.

30 years later, on the heels of multiple anniversary releases, OG bring backs, and new color stories, Pump Omni Zone II “Heritage” celebrates Reebok. Made up in classic chalk, Vector red, and Vector blue brand colors, the model offers a clean, archival Reebok aesthetic with retro basketball and innovation at its core.

Reebok’s Pump Omni Zone II “Heritage” ($160, HR0035) is available beginning July 14 from Reebok and select retailers.

More on Dee Brown and the rise of Pump: On February 9, 1991, Boston rookie point guard Dee Brown stepped onto the hardwood in front of a buzzing dunk contest crowd. Sizing up the rim, he set the ball on the playing surface, reached down with both hands and primed the “Pumps” on his Pump Omni Zone II sneakers, turning his head up to the crowd with a grin as he locked in his custom fit and prepared for takeoff. That night, Reebok’s “Pump” technology became a cultural phenomenon, as Brown became only the second rookie in dunk contest history to win the elusive title. A few years earlier, in the late ‘80s, Pump” was introduced on “The Pump” basketball shoe by the “Reebok Advanced Concepts” (RAC) team, marking the brand’s true foray onto the hardwood. “Pump” was the first tech of its kind, integrating within the shoe an inflatable chamber that enabled wearers to create their own custom fit. With the help of  Dee Brown on that historic night in 1991, “Pump” gained international allure and quickly became the go-to sneaker for pro athletes everywhere.

*Lifestyle photos (shot by Connor Thompson @connorthacreator)

Avengers Unlimited series comes to Marvel Unlimited via Marvel for use by 360 MAGAZINE

MARVEL – AVENGERS

AVENGERS ASSEMBLE! The all-new weekly ‘AVENGERS UNLIMITED’ series is coming to Marvel Unlimited on Tuesday, July 12. Written by David Pepose, with art by Farid Karami and colorist DC Alonso, the first two issues of AVENGERS UNLIMITED are now available on the app in the exclusive Infinity Comics format.

Marvel Unlimited has also recently hit an impressive milestone with 30,000 digital comics now available in its library! In addition to an award-winning catalog spanning the entire Marvel Universe, readers can check out the AVENGERS UNLIMITED series, plus dive into Marvel Unlimited’s complete collection of new and classic comics!

AVENGERS UNLIMITED #1 & #2

Writer: David Pepose 
Artist: Farid Karami 
Colorist: DC Alonso 
Editor: Tom Brevoort 

Issue #1: THE BLACK LEDGER, Part One: Captain America and Iron Man’s sparring session is interrupted by two classic Avengers villains: Taskmaster and corporate saboteur Ghost! But both these foes seem a touch too prepared… Who is the mysterious figure behind this attack? And what are their motives against Earth’s Mightiest Heroes? 

Issue #2: THE BLACK LEDGER, Part Two: Next in the crossfire of the Avengers’ mysterious foe? God of Thunder Thor and Black Panther, King of Wakanda! Godlike power and the resources of an entire nation may not be enough to halt an attack from the deadly Tri-Sentinel! 

H.R. Owen Bugatti announces the launch of Ettore’s Espresso Bar via Influence Associates for use by 360 MAGAZINE

H.R. OWEN – ETTORE’S

H.R. Owen Bugatti has today announced the official launch of Ettore’s Espresso Bar, the most exclusive coffee spot in London. As the first Bugatti dealership anywhere in the world to have its own espresso bar, H.R. Owen Bugatti, which normally operates by invitation-only, has opened its doors to the public for the first time.

Based at the French luxury marque’s London showroom in Bruton Street, Mayfair, Ettore’s Espresso Bar has been aptly named after the founder and patron of Bugatti, Ettore Bugatti. Ettore was a man who opted for only the very best in everything he did, not just for his ingenious cars, but also for bicycle frames, razors and locks – if he didn’t find a product that fit his standards, he would design his own. Ettore’s Espresso Bar is designed in his image, with a top-end Italian espresso machine – a nod to Ettore’s Italian birthplace – and a trained barista to serve up luxurious coffees to passers-by. With the backdrop of an example of one of Bugatti’s latest range of hyper sports cars and a showroom filled with beautifully crafted Bugatti Home Collection furniture, it’s one of the most extraordinary coffee spots in London.  

The staples of Cappuccino, Espresso, Latte, Americano, Flat White and Macchiato are all available but the pièce de résistance is The Ettore Shot, an Espresso served in a Bugatti Carbon Fibre Espresso cup. Clients who purchase The Ettore Shot, priced at £50, will be allowed full access to the lounge of the London showroom and see the Bugatti – on static display – up close, as well as being able to learn more about the French luxury brand through the brand ambassadors based there.

The lounge is furnished with specially designed Bugatti armchairs, which are made using the finest leather and blue-tinted carbon fibre – the same high-spec materials that feature in Bugatti’s cars. Alongside the present and future, the showroom lounge also reflects Bugatti’s history and heritage, through a selection of art installations and sculptures that celebrate the brand beyond the cars. H.R. Owen Bugatti is more than just a car showroom; it is designed to convey a shared passion for the Bugatti brand and everything it stands for

In addition to Ettore’s Espresso Bar, visitors to the showroom can explore a wide variety of Bugatti merchandise options, from baseball caps and pens, to VIITA for Bugatti smart watches.

H.R. Owen is the UK’s leading luxury motor dealer group, representing some of the world’s most sought-after brands including Bugatti, Rolls-Royce, Aston Martin, Bentley, Ferrari, Maserati, Lamborghini, BAC, Czinger, Rimac and Radford.

Triumph TE-1 via Ben Lewis by 360 Magazine

Project Triumph TE-1

Final prototype Triumph TE-1 project testing results revealed

  • Official completion of the TE-1 electric development project announced with the release of the final prototype test results exceeding project objectives
  • WAE battery technology has enabled performance targets to be exceeded together with charging targets: 161km/100mile range, 130kW (177PS/175bhp) peak power 3.6 seconds 0-60 mph (6.2 seconds 1-100 mph), 220 kg with class leading power-to-weight ratio
  • 20 minutes charge time (0-80%)

Today marks the official completion of the TE-1 electric development project, with the release of the final prototype test results that exceed the project objectives and demonstrate the incredible success of this unique collaboration.

The TE-1 significantly exceeds the real-world range of the equivalent electric motorcycles available today with a category-leading 161km / 100mile range, based on live testing and official projections. 130 kW (177PS / 175bhp) peak power delivers an incredible standard of acceleration, achieving 3.6 seconds 0-60mph, and an outstanding 6.2 seconds 0-100mph combined with a game-changing 20-minute charge time (0-80%), faster than today’s equivalent electric motorcycles. At 220kg, the bike is up to 25% lighter than comparable electric motorcycles supporting a class-leading power-to-weight ratio. 

The unique collaboration between Triumph Motorcycles, Williams Advanced Engineering, Integral Powertrain Ltd, and WMG, University of Warwick, funded by the Office for Zero Emission Vehicles through Innovate UK, was set up to create ground-breaking developments in specialist electric motorcycle engineering and innovative integrated technology design. The extensive live testing programme, which involved numerous assessments of the bike’s performance on the rolling road, as well as on track, provided vital direction into the final set-up and calibration of the TE-1 prototype demonstrator, which has now delivered on all of its targets and objectives.

With phase 4 officially completed, the live testing phase of the Triumph TE-1 project has seen the prototype demonstrator exceed expectations and achieve some incredible outcomes, delivering on all project objectives of accelerating electric motorcycle development and innovation, setting new standards for the sector overall, including final battery and range performance. The expertise and capabilities developed throughout the project now pave the way for the exciting electric future to come from Triumph Motorcycles.  

Category-leading 161km / 100mile range

Exceeding the real-world range of the equivalent electric motorcycles available today, the Triumph TE-1 prototype has achieved all project targets with regards to the energy capacity of the Williams TE-1 project developed battery, with an incredible 161km / 100mile range, based on official testing and projections.

Regenerative braking has been successfully implemented for TE-1, with scope for further optimisation, as well as greater efficiencies in the motor generator unit and transmission, which could improve the range further for the future of Triumph electric motorcycles. 

Game-changing 20-minute charge time

Advances in battery and charging technologies that have been developed as part of the Triumph TE-1 project, in collaboration with Williams Advanced Engineering (WAE), have resulted in a game-changing 20-minute charge time (0-80%), successfully delivering against the ambitious targets laid out by Innovate UK, the government’s research and innovation agency that supports business led R&D funding and UK business growth. 

“WAE are delighted to have been involved in this exciting programme to deliver the TE-1 prototype. Since its conception in 2018, all the partners have worked with collaboration, innovation and passion to bring the boundary breaking prototype to life. It is pleasing to hear positive rider comments which confirms that the dynamics of the bike are aligned with Triumph’s DNA. This has been underpinned by the class-leading Battery and Control System that WAE has produced within a lightweight and integrated package. This core WAE technology has allowed us to exceed performance and charging targets for the battery which we look forward to seeing in future powertrains.” Dyrr Ardash, Head of Strategic Partnerships, Williams Advanced Engineering.

“We are incredibly proud to be able to share such positive outcomes from the completion of Project Triumph TE‑1, where the prototype demonstrator has exceeded many of our initial targets and expectations. Everyone on the team is thrilled with the results we have achieved with our partners, and how the outcomes of the project will feed into the electric future to come from Triumph.” Nick Bloor, CEO, Triumph Motorcycles.

For more information:

Project TE-1 collaboration – Triumph Motorcycles, industry experts, academic leaders and UK Government 

Project Triumph TE-1 is a ground-breaking two-year collaboration between Triumph Motorcycles and the UK’s electrification experts, followed by a six-month Triumph led development period of testing, focused on developing technical innovation and advanced electric motorcycle capabilities. Each of the partners focussed on creating innovations in their own areas

  • Triumph Motorcycles led the collaboration stages of the project, providing advanced motorcycle chassis design and engineering expertise, manufacturing excellence, and pioneering functional safety systems, as well as defining electric drivetrain power delivery control software and characterisation. Triumph will continue with further calibration, handling and tuning work of the demonstrator vehicle.
  • Williams Advanced Engineering provided industry-leading lightweight battery design and integration capability and used its test and development facilities to deliver an innovative battery management system combined with vehicle control unit.
  • Integral Powertrain Ltd.’s e-Drive division led the development of a scalable power-dense electric motor and a silicon carbide inverter, integrating both into a single, compact 15kg assembly.
  • WMG, University of Warwick provided electrification expertise, and the critical vision to drive innovation from R&D to commercial impact, through modelling and simulation based on future market needs.
  • The Office for Zero Emission Vehicles (OZEV) is a team working across government to support the transition to zero emission vehicles, as well as funding to support charge point infrastructure across the UK. This will contribute to economic growth and will help reduce greenhouse gas emissions and air pollution on UK roads. OZEV is part of the Department for Transport and the Department for Business, Energy and Industrial Strategy.
  • Innovate UK is the government’s research and innovation agency that supports business led R&D funding and UK business growth.

ABOUT WILLIAMS ADVANCED ENGINEERING (“WAE”) 

WAE is a world-leading technology and engineering services business delivering pioneering innovation to improve performance, efficiency and sustainability to a global customer base. Combining cutting-edge technological advances and the industry’s best engineers with precision and speed to market derived from the ultra-competitive environment of motorsport, WAE’s capabilities cover a wide range of disciplines.

The company provides ground-breaking innovation covering advanced battery and electrification technologies and product development; aided by advanced simulation, testing, rapid prototyping and volume manufacturing. Working in close collaboration with our customers, WAE remains committed to meeting the continued sustainability challenges of the 21st Century.  

WAE can trace its foundations back to 2010 when Williams Grand Prix Engineering Limited began diversifying its operations; a division which later became WAE. In December 2019, Williams Grand Prix Engineering (which is owned by private investment firm Dorilton Capital) sold a majority equity stake in WAE to EMK Capital.  

WAE has grown from an embryonic business in 2010 to a company which employs approximately 400 people engaged in leading-edge and transformative technologies for a growing list of Tier 1 clients.

Following the acquisition by Fortescue Metals Group, anticipated for completion in March 2022, WAE will continue to service its existing customers and commercialise new technology opportunities, in addition to playing a key role in supporting Fortescue’s decarbonisation strategy. See more HERE.

WAE was honoured with the Queen’s Award for Enterprise in Innovation 2018.

For more information see www.wae.com and follow on Twitter LinkedIn and Instagram

Criola artwork in Miami Design District via Gnazzo Group for use by 360 MAGAZINE

CRIOLA – MIAMI

INTERDIMENSIONAL PORTAL | Miami Design District | JULY 2022

Acclaimed muralist, Criola, has significant mural paintings in São Paulo, Rio de Janeiro, Belo Horizonte, Paris, and now right here in the Miami Design District. The artist’s display in Jungle Plaza will be her largest mural to date, and her second public work in the US, following “Black Girl Magic” done in Las Vegas last year. Her mural, Interdimensional Portal, portrays Afro-Brazilian ancestors in ritualistic performance, accessing ancient forest wisdom for medicinal purposes, and transcending thresholds of knowledge. 

ABOUT CRIOLA

Criola, born in Belo Horizonte, Brazil in 1990, is an Afro-Brazilian creative whose work addresses issues of social justice through her characteristic Black female protagonists. Her large format paintings and murals refer to ancestral archetypes in order to question contemporary issues, and the role of women in society, actively confronting racism and state repression. Criola’s figurative style combines dense patterns and color-block surfaces, in which Brazilian fauna and flora mix with African matrixes. The artist has monumental mural paintings in São Paulo, Rio de Janeiro, Belo Horizonte, Paris and in Minsk, Belarus, and has recently been developing collaborations with adjacent brands in fashion and beyond. 

ABOUT MIAMI DESIGN DISTRICT

The Miami Design District is a neighborhood dedicated to innovative fashion, design, art, architecture and dining experiences. The Miami Design District is owned by Miami Design District Associates, a partnership between Dacra, founded and owned by visionary entrepreneur Craig Robins, and L Catterton Real Estate, a global real estate development and investment fund specializing in creating luxury shopping destinations. Together, Dacra and L Catterton Real Estate have actively transformed the once-overlooked area of Miami into a vibrant destination for residents and visitors by presenting the best shopping, cultural and culinary experiences within an architecturally significant context. The vision for a rejuvenated Design District–responsive to its historic, urban, and tropical context–was codified into an urban masterplan developed by award-winning masterplanners Duany Plater-Zyberk, with the additional participation of architects including Sou Fujimoto, Aranda/Lasch, Aranguren & Gallegos, K/R, Johnston Marklee, Neriand Hu, and Studio Gang. The Miami Design District embodies a singular dedication to the unity of design, fashion, art, and architecture and a commitment to encourage a neighborhood comprised of creative experiences including public art installations by Buckminster Fuller, Zaha Hadid, John Baldessari, Marc Newson, Konstantin Grcic, Xavier Veilhan, 2×4 and others. The Miami Design District’s landscape master plan by Island Planning Corporation comprises lush green spaces, rooftop gardens, an impressive Palm collection, and streets lined with indigenous canopy trees, offering shade and a lowered ambient climate as a relief from the South Florida sun. In 2021, the Miami Design District earned prestigious LEED Certification for neighborhood development, making it the first in the world to achieve Gold Status and the third to be Level 4 Certified.

CLAP YOUR HANDS SAY YEAH in LA

Join Clap Your Hands Say Yeah as they perform at Echoplex in Los Angeles on Friday, July 16! This long-awaited date comes on the heels of the release of the deluxe edition of their acclaimed 2021 LP New Fragility. The deluxe LP features a series of stripped down and alternative interpretations of New Fragility highlights, performed on the piano and acoustic guitar. These intimate moments will also find their spotlight within the band’s diverse set, showcasing what the artist has been best at: weaving a level of seriousness into something joyful.

HEAR “WHERE THEY PERFORM MIRACLES (ACOUSTIC)”

HEAR “CYHSY, 2005”

HEAR “WHERE THEY PERFORM MIRACLES”

HEAR “HESITATING NATION” / “THOUSAND OAKS”

In any discussion regarding songwriters and lyricists of 21st century independent music, Alec Ounsworth and his moniker, Clap Your Hands Say Yeah, will feature prominently. Few have been as consistently eclectic and intimate; fewer still remain defiantly independent, refusing to sign deals that compromise artistic vision. That is what characterizes Ounsworth’s oeuvre, especially the lifetime project he initiated sometime in the early 2000s, Clap Your Hands Say Yeah. And with each release since its landmark self-titled debut, the Philadelphia-based artist has refined and broadened his sound, indulging an ever wider set of influences. Prolific and enigmatic as ever, his recent works marry the quirky, left-field spirit of the early years with a well-earned confidence, and grander sense of scale and sensitivity. Always heading down new avenues of song arrangement and organic connection to his audience, after nearly two decades Ounsworth remains one of music’s most distinctive voices.

SHARP STICK – LENA DUNHAM

Sharp Stick, written and directed by Lena Dunham opens on Friday July 29th in New York and Los Angeles, and keeps expanding to theaters nationwide on Friday August 5th. It will also be available on Digital platforms August 16th. The movie stars Kristine Froseth, Jon Bernthal, Scott Speedman, Luka Sabbat, Lena Dunham, Ebon Moss-Bachrach, Taylour Paige and Jennifer Jason Leigh. Watch The Trailer

Lena Dunham‘s provocative tale of sexual awakening tackles thorny material with compassion.” Elena Lazic,The Playlist

“Supremely funny. As heartfelt as it is provocative.” – Cassie Da Costa, Vanity Fair

“Surprisingly sweet and searching. It’s refreshing to see sex scenes directed with both warmth and a sense of carnality.” Stephanie ZacharekTIME

Synopsisscriptwriter

Sarah Jo (Kristine Froseth) is a sensitive and naive 26-year-old living on the fringes of Hollywood with her disillusioned mother (Jennifer Jason Leigh) and influencer sister (Taylour Paige). Working as a caregiver and just longing to be seen, she begins an exploratory affair with her older, married employer (Jon Bernthal), and is thrust into a startling education on sexuality, loss and power.

Ema Savahl Couture Debuts Miami Swim Week via Ema Savahl Couture for use by 360 MAGAZINE

EMA SAVAHL – MIAMI SWIM

On Wednesday July 13th at 7:30PM Miami’s very own, Ema Savahl Couture, will be debuting a new swimwear collection at the opening show of Miami Swim Week The Shows at SLS Hotel South Beach. Ema Savahl Couture will be featuring 36 new looks and a matching NFT collection in a new virtual fashion swimwear Metaverse like never seen before. During the opening show, there will be a silent auction with all ticket sales and auction proceeds donated to The Little Lighthouse Foundation.

Ema’s collection is inspired by a goddess’ love for nature through exquisite, hand painted artwork imposed onto garments to produce three-dimensional textures. The story of this collection is told in three parts.

Part one “The Painted Lady” Ema is in celebration of the female essence in every woman. She is borrowing looks from her vintage collections of delicate corsetry, hand painted flowers, crystals, and bows. In part two, her woman is merged with nature, she is in vibrant greens and psychedelic colored flowers. The nature is blooming through her. In part three the whole look transforms into a more spiritual realm where the same leaves and flowers become alive, and you start seeing life running through glowing veins. The subtle glow in turquoise hues blues and purples show how nature, spirituality, and technology merge together in a beautiful harmony. Ema closes the collection with a glow in the dark butterfly as a sign of the major transformation going on in our world. This way she completes a full circle of ¼ of a century in service to the
female essence, her beauty, her strength, her evolution.

Ema believes that technology is the training wheels to our new spirituality, and states that: “We are moving into a digital world that is mirroring our reality. As we use technology to manipulate our lives, we must be aware not to stray too far from our true human nature made of love, compassion, and friendship. The collection is all about the healthy way of using technology to respect, enhance and beautify our humanity.”

This will be Miami Swim Weeksfirst-ever swimwear fashion-centric Metaverse experience for a global fashion swimwear audience, ultimately eliminating traditional barriers to entry found in the fashion industry. “Digital swimwear fashion in a decentralized Metaverse provides a leveled playing field and equal opportunity and empowerment to designers and artists around the world— No one has ever seen these kinds of graphics or digital world we have created,” said Moh Ducis, founder & CEO of Miami Swim Week™ The Shows.

The collection will be first seen on the runway July 13th with a sneak peek here and below. Click here to register to join the first-ever swimwear metaverse experience at Miami Swim Week The Shows!

About Ema Savahl Couture founded by designer Ema Koja comes the concept and technology of strategically, hand painting artwork onto garments to produce three-dimensional textures and manipulate body shapes with optical illusion. A unique identity in fashion was born. Every design is handmade and intricately hand-painted with a team of seamstresses, pattern makers, and artists who all have a role in making each unique garment to produce the collection. From cocktail dresses to bridal parties, Ema Savahl Couture is worn by women of every age. All garments are proudly made in the U.S.A, pack easily, travel well, and are hand washable. The brand has garnered a celebrity fanbase such as Katy Perry and J Lo. Browse the site here and Instagram here.

About Miami Swim Week™ The Shows are owned and managed by D.C. Swim Week Shows™ and is the fastest growing luxury fashion show production company specializing in innovative fashion concepts, production, and execution. The company has over 10 years of experience producing fashion shows at DC Swim Week, Miami Swim Week, and Hammock and shows at New York Fashion Week. For more information, please visit the Miami Swim Week™ The Shows website and
follow the brand on Instagram. To purchase tickets to select Miami Swim Week™ The Shows runway shows or parties, please visit our official Eventbrite page.

About The Lighthouse Foundation a Christian outreach organization meeting the needs of impoverished individuals and families in northern Allegheny and Butler Counties. Our mission is encouraging others to find hope in Christ by meeting their immediate needs and empowering them towards self-sufficiency. The Lighthouse Foundation delivers high quality programs and ministries that provide immediate relief and equip people for a brighter future. Visit their website
for more information here.

Daddy Yankee Album LEGENDADDY via U Music Group for use by 360 MAGAZINE

DADDY YANKEE – LEGENDADDY

Daddy Yankee’s critically acclaimed chart-topping magnum opus and final album, LEGENDADDY, is officially THE BIGGEST LATIN ALBUM OF 2022.

It just went platinum (Latin), and the RIAA has recognized it with the “Top Latin Album Released in 2022 At Mid-Year” Award. Thus far, it has impressively racked up over 1 billion streams and counting.

The impact of LEGENDADDY only continues to grow. The recent music video for “X Última Vez” has amassed over 69 million YouTube views and counting. Rolling Stone fittingly declared, LEGENDADDY is Daddy Yankee’s final victory lap, marking the end of a lengthy career for the undisputed king of reggaeton.” It’s just the beginning though of a massive summer for Daddy Yankee.
Speaking to the excitement around the last chapter of his genre-defining career, his farewell tour “LA ÚLTIMA VUELTA” (The Last Round) has already sold out in advance of its launch this summer.

Upon release, LEGENDADDY landed as the #1 Latin Album in the World. It bowed at #1 on the Billboard Top Latin Albums Chart, arriving as his fifth consecutive #1 debut on the respective chart. Additionally, it catapulted into the Top 10 of the Billboard Top 200 at #8, marking his highest position on the chart to date and first Top 10 in 15 years since 2007’s El Cartel: The Big Boss. Additionally, it soared to #1 on the Spotify Weekly Top Albums Chart.

LEGENDADDY incited widespread critical applause. Variety proclaimed, “Spanning over three decades of music, the 19-track collection captures the essence of reggaeton, salsa, dancehall, rap, trap, bachata, EDM, and Caribbean influencers, and The New York Times noted, “The most dynamic moments come when Yankee reaches for the magic of the past – whether indulging in boastful hubris or summoning listeners into dance floor reverie.Rolling Stone awarded the record “4-out-of-5 stars” and raved, He’s going out in a blaze of glory.

Right out of the gate, LEGENDADDY took over Spotify worldwide, ascending to #1 on the Global Album Chart, achieving the biggest streaming day of his career on Spotify with a staggering 35.7 million streams—almost double his prior career-best. Additionally, five of the album’s music videos vaulted into the Top 10 on YouTube. He has bested his own personal records with the album – and it has only just begun to catch fire too!

Listen to LEGENDADDYHERE

However, his goodbye is hardly an occasion for tears. Instead, LEGENDADDY might just be the biggest part of the century as he invites a variety of A-list friends to celebrate over three decades of music on this 19-track opus. To herald the record’s arrival, he accompanied the release with nine exhilarating and high-energy music videos for “AGUA,” “LA OLA,” “ZONA DEL PERREO,” “HOT,” “BOMBÓN,” “EL ABUSADOR DEL ABUSADOR,” “IMPARES,” and for his single “REMIX. The single’s head-nodding beat and reggaeton production underscore hard-hitting verses and a rafter-reaching refrain. It pops off as a banger on par with his most applauded output. The accompanying visual proves equally scorching, stylish, and sexy.

Watch all of the videosHERE

From the epic Michael Buffer-led opener “LEGENDADDY” through the emotional finale “BLOKE,LEGENDADDY traverses a myriad of styles and sounds made famous by Daddy Yankee throughout his iconic run thus far. Other highlights on the album include “CAMPEÓN,” which tackles his career and what it took for him to be a champion in the industry as well as his staple signature tropical fusion sound that he melds together so well with the Luny (Luny Tunes)-produced track “RUMBATÓN.”

Not to mention, he attracts his most superb guest list yet. Rauw Alejandro and Nile Rodgers rolls through for “AGUA, while he and Bad Bunny turn up on “X ÚLTIMA VEZ. There’s also the unshakable and unforgettable “ZONA DE PERREO” with Natti Natasha and Becky G and “HOT” with Mr. Worldwide himself, Pitbull. Lil Jon and El Alfa team up for the international banger “BOMBÓN” and on “PASATIEMPO,” he links up with Myke Towers for an explosive anthem, while “PARA SIEMPRE” sees him turn up with Sech. He also collaborated with some of the industry’s hottest producers including Play-N-Skillz, Luny (Luny Tunes), Tainy, OMB, JBD, Dímelo Flow, Slow Mike, Nekxum, BK, Jhon El Diver, Wiso, Alex Killer, G.O.K.B., Maki Váez, Scott Summers, Chris Jedi, Gaby Music, Muzik Junkies, DJ Morphius and Blu Rey.

LEGENDADDY stands out as his first album in ten years and his boldest, brightest, and biggest musical statement ever.

For one last time, he will canvas the world on his sold out tour “LA ÚLTIMA VUELTA” (The Last Round). Promoted by Cardenas Marketing Network and Raphy Pina, MR Sold Out, the five-month trek includes some of the rapper-songwriters’ biggest headline shows in North America and Latin America to date.

That album is LEGENDADDY, and it is here forever.

About Daddy Yankee
As a culture creator, game changer, agent of change, and groundbreaker, Daddy Yankee has consistently inspired, impacted, and influenced generations of creators. An indisputable icon, he remains one of the most influential artists of all time, bringing reggaeton worldwide for the first time. Latin music and culture would not look, sound, or feel the same without him. It’s hard to even imagine the genre itself without “Gasolina,” “Despacito” [with Luis Fonsi], or “Con Calma” [with Snow], and more.

Since 1995, he has consistently conquered charts, toppled records, and made history on his own terms. The magnitude of his accolades proves nearly impossible to match or exceed. Living up to the title of “King of Reggaeton, he has moved north of 30 million records as one of the best-selling Latin music artists of all-time.” Out of hundreds of awards, he has scored five Latin GRAMMY® Awards, eight Billboard Music Awards, 26 Billboard Latin Music Awards, four Latin American Music Awards (including the Icon Award), 17 Lo Nuestro Awards, an MTV VMA, and 10 ASCAP Awards in addition to earning a spot on the Puerto Rican Walk of Fame and the “Presencia Latina at Harvard University. He also stands out as the only Latin Artist with four Spanish-language entries on the Top 20 of the Billboard Hot 100. He received Songwriter of the Year three times at the 2021 ASCAP Latin Music Awards and distinguished himself as the first urban Latino artist to enter the Billboard Hall of Fame.

Most importantly, he runs and leads his charity “Daddy’s House,” which Billboard commended with the Spirit of Hope Award.

After changing the face of Latin music forever, he leaves on the highest note possible in 2022 with his twelfth full-length offering and final album, LEGENDADDY, brought to life with his farewell tour, LA ÚLTIMA VUELTA (The Last Round). The album combines the essence of Reggaeton with salsa, dancehall, rap, trap bachata, EDM, and Caribbean music like never before.

“He’s going out in a blaze of glory…” – Rolling Stone
“…he hasn’t sounded this electric, this deliciously abrasive in years.” – The New York Times
Legendaddy is an impressive amalgamation of reggaetón’s legacy and present with Daddy Yankee at the helm.” – SPIN

Tv illustration via 360 MAGAZINE

BRAVOCON

  • BravoCon three-day tickets will go on sale on Friday, July 15 at 12PM ET/9AM PT, available at HERE. Experiences range from General Admission to VIP and SVIP.
  • BravoCon will return bigger than ever, with more than 100 Bravolebrities confirmed to attend the larger-than-life, three-day weekend. Featuring more than 60 live events, BravoCon will celebrate the network’s top series including the “Below Deck” franchise, “Family Karma,” “Married to Medicine,” “Million Dollar Listing,” “Southern Charm,” “Summer House,” “The Real Housewives” franchise, “Vanderpump Rules” and “Winter House.” Check out who’s confirmed to attend so far here, with more Bravolebrities to be announced soon.
  • BravoCon’s star-studded events, exclusive panels and interactive experiences will take place from Friday, October 14 – Sunday, October 16 at the Javits Center (429 11th Avenue) in New York City. Lay’s and State Farm® will return to BravoCon.
  • “Watch What Happens Live with Andy Cohen” will host five episodes during the packed three-day weekend, including the first-ever WWHL Presents: Andy’s Legends Ball – a night that honors the most iconic, jaw-dropping moments and talent throughout Bravo history! “Watch What Happens Live with Andy Cohen” shows will film at the Manhattan Center’s Hammerstein Ballroom (311 West 34th Street).
  • This year, Bravo will deliver even more exclusive iconic Bravolebrity celebrations including a massive Bravo Bazaar shopping experience – double in size to its predecessor, intimate VIP talent experiences, brand-new immersive activations, with more to be announced in the coming weeks. Back by popular demand, BravoCon will also feature various cast & executive producer panels from Bravo’s biggest shows, interactive photo opportunities, and exclusive sneak-peek screenings of upcoming highly anticipated series.
  • Bravo Insiders will receive special offers and perks. Sign up today for free to get in on the fabulous benefits plus access full event coverage.
  • Three-day passes for the first-ever BravoCon in 2019 sold out in 60 seconds. For a look back at the first BravoCon, visit HERE.

About Bravo:   

Bravo is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network features a diverse slate of original programming, including Emmy Award-winning “Top Chef” and “Project Runway,” fan-favorites “Vanderpump Rules,” “Below Deck,” “Southern Charm,” and the highly popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Bravo is part of the NBCUniversal Television and Streaming portfolio, which includes NBCU’s broadcast, cable and streaming platforms: NBC, Bravo, E!, Oxygen, SYFY, Universal Kids, USA Network and Peacock. For more information, visit HERE.