PUMA teams up with the iconic video game brand, Nintendo, to bring consumers the latest of a string of J. Cole’s signature basketball shoes: the RS-Dreamer Super Mario 64. The launch is in celebration of the 35th anniversary of Super Mario, and is the successor of PUMA and J. Cole’s previous collaboration, the now sold-out […]
PUMA and R H U D E, an LA-based streetwear brand, are back together for the newest addition to their co-branded collection, PUMA x R H U D E Cell King. The PUMA x R H U D E Cell King isn’t just a shoe. It’s a street statement. Drawing inspiration from the original PUMA […]
PUMA will release two brand new colorways of J. Cole’s signature collaboration basketball shoe, the RS-Dreamer. The two new colorways are called “Concrete Jungle” and “Purple Heart.” The “Purple Heart” is inspired by the Los Angeles Lakers and sports their famous purple and gold while the “Concrete Jungle” design pays homage to street basketball and […]
After the highly anticipated launch of J. Cole’s signature basketball sneaker for PUMA – the RS-Dreamer – the two will be releasing additional, limited-edition colorways of the signature shoe in August. The first release – ‘Blood, Sweat and Tears’ – is inspired by the grit, determination and hard work needed to accomplish one’s dreams, despite […]
PUMA has announced the launch of J. Cole’s first signature basketball sneaker: The RS-Dreamer. J. Cole was intimately involved in the new franchise, from initial inspiration to the final design. This first signature basketball sneaker is intended to be worn both on and off the court – equipped with the latest technology while having a […]
Drake OVO-Nike sneaker collaboration in the works Drake is said to be launching his collaboration with Nike in 2021. Drake has already worked together with Nike. The brand used Drake’s owl logo for a limited edition of Air Jordan products such as shoes, sweats and special Air Jordan 4, that celebrated the Toronto Raptors becoming […]
Global sports brand PUMA is releasing the Unity Collection – a pack that celebrates PUMA’s sports heritage and the power of sport uniting our world. Retailing for $22 – $120, the unisex collection consists of apparel, footwear and accessories that feature simple black and white designs with pops of color drawn from international flags, while […]
By Armon Hayes × Emily Bunn Hip-hop icon and culture curator Kanye West announces his 10 year collaboration yesterday with America’s sweetheart brand GAP. Identified as the #WestDayEver, Kanye’s tweet comes as a major displacement in the fashion industry which no one expected. A media frenzy reminiscent of Beyoncé’s Adidas × Ivy Park collaboration as well […]
Multi-talented Don Benjamin transitions from modeling to music → Los Angeles, California June 2020 – After a successful modeling career and placing in the top three of hit modeling competition show, America’s Next Top Model (ANTM), Don Benjamin takes aim at the music industry. Benjamin’s music isn’t the traditional mainstream rap we’re used to hearing. […]
PUMA Hoops has teamed up with The Trevor Project, the world’s largest crisis intervention and suicide prevention organization for LGBTQ young people, during Mental Health Awareness Month to release their debut collaboration together: the Sky Modern Trevor Project. Since 1998, The Trevor Project has specialized in providing free crisis counseling to LGBTQ youth across the country. The partnership between The Trevor […]
