Welcome to Madeira- a wonderful destination that has a warm year-round climate, dramatic volcanic landscapes, world-class wines, incredible hiking, a wide mix of lodging and so much more. Now closer than ever to the United States – is a the prefect warm weather winter/spring destination. All the wonders of Europe, the landscapes of a semi-tropical volcanic island, and as close as the Caribbean.
The Madeira Islands, an archipelago 750 miles southwest of Lisbon in the Atlantic Ocean, have a nearly perfect climate—warm in winter and never too hot in summer.
Ancient volcanic cliffs that rise dramatically from the sea dominate Madeira’s fascinating landscape. When Portuguese explorers came upon the Island of Madeira in 1420, they thought its dark cliffs signaled the gates of hell. Nothing could have been further from the truth. The steep rise creates six unique climate zones, each with its own beautiful flora and fauna that contribute to comparisons of Madeira with Hawaii.
The US and Madeira have long had strong bonds. Back in 1665, the British said all goods sold to its American colonies had to be shipped on British vessels from British ports, except products from Madeira. So, Madeira became the wine of America. America soon imported one-fourth of Madeira’s production of wine. George Washington supposedly drank a bottle a day. His inauguration was toasted with it, as was the signing of the Declaration of Independence and the launching of the USS Constitution. And, it became a popular destination for wealthy Americans, including US President Franklin Pierce, who spent three months on Madeira after leaving office in 1857.
Today, visitors come for the natural beauty, and they stay to experience the climate, cuisine, hiking, fishing, surf, and the old world charm of its cities and small towns. Madeira is the authentic jewel of European charm, where a visitor can experience fine wines, mountain hiking, or city culture—or easily all three in one day. Madeira has more than 200 years of hospitality traditions, famous visitors in the past included George Bernard Shaw and Winston Churchill. And, let me add that Madeira is a real value too, especially on the high end – with affordable lodging options, a wide range of dining, and overall very fairly priced.
American travelers are looking for a new destination. One that has a warm climate, history, wines, sun, great food, and a mix of the cosmopolitan with nature – that is Madeira. Please let me know if we can get you any additional information, or news about Madeira.
The Madeira Promotion Bureau promotes Madeira as a unique travel destination, with a focus on the travel trade. The Madeira Promotion Bureau is a non-profit association founded in August 2004 by a public entity and a private entity – the Regional Tourism Board and the Funchal Chamber of Commerce and Industry. www.apmadeira.pt/en
Getting to Madeira
Madeira is a Portuguese archipelago in the Atlantic on the 32nd parallel north. It lies southwest of Lisbon, and several hundred miles west of the coast of Morocco. It is made up of the islands of Madeira and Porto Santo, as well as the Desertas and the Selvagem Islands.
Madeira has never been easier to get to. TAP Portugal offers easy connections from Lisbon – and with non-stop service to Portugal from 9 US cities on five airlines, getting a connection is easy. TAP now has a 1 stop from Boston, DC, New york and Newark, Miami, Chicago and San Francisco. It is a 1.5-hour flight from Lisbon, Porto or the Azores and it takes about 15 minutes to fly between the two islands in the group—Madeira and Porto Santo. Madeira’s Cristiano Ronaldo International Airport and the Porto Santo Airport serve the archipelago. The airport on Madeira is about a 30-minute drive to Funchal, the archipelago’s capital. Madeira has also become a major stop for cruise ships.
An overview
Madeira is a semi-tropical island rising from sea level to over 6,000 feet. Its steep pitch gives the island six distinct climate zones. The ancient Laurissilva cloud forest at the highest elevations is classified as a UNESCO World Heritage Site. In fact, 2/3rds of Madeira is conservation land. It has mountain plains, valleys, high peaks, streams, rocky coastlines, and tidal pools. The island has a unique landscape accessed by a modern roadway system of new tunnels, and the older mountain roads they replaced that wind along the hillsides.
The south coast is sunny, and home to the cultivation of bananas, sugar cane, and grapes. Quaint fishing towns rise off the coast, where small hotels and villas welcome guests. The east coast is home to the historic towns of Caniçal, Machico and Santa Cruz. The wild Ponta de São Lourenço reserve snakes out into the ocean with great hiking and impressive views. The north coast is rugged, and features small towns and great surf. Santana is known for its straw roofed homes and great hiking and Sao Vincente has a series of lava caves. Inland, the massive peaks of Pico Ruivo and Areiro make for wild valleys and cliffs, with lots of grazing sheep and sweeping views. To the west lies the massive flat mountain plain of Paul da Serra, which feels like the surface of Mars, and the crater valley of Curral das Freiras. The sunny west coast runs from the tidal pools of Porto Moniz to the cliffs on the point at Cabo Girão.
Some 30 miles from Madeira is the smaller island of Porto Santo, famed for its long sandy beach, dunes, and vineyards. Porto Santo was where Portuguese ships first landed in 1419. Today, it earns the nickname the “Golden Island” from its undeveloped beaches and features a handful of hotels. Porto Santo’s beach is said to be one of the best in Europe, and its golden magnetized sands are famous for healing sore aches and pains. A new set of spas has recently opened to feature the sands, joined by a new golf course. Dry and sunny Porto Santo gets very little rain, perfect for a relaxing beach getaway any time of the year.
The uninhabited Desertas and Selvagens Islands are southwest and south of Madeira. The Desertas Islands’ three small, volcanic islands are a nature reserve. They serve as the last refuge of the Mediterranean monk seal (Monachus monachus), the rarest seal in the world. Another 180 miles south of Madeira are the Selvagens Islands, two groups of small islands also serving as a rich nature reserve for some of the rarest plants on the planet. Ideal nesting conditions make the islands a perfect bird sanctuary. Boat trips can be arranged, but environmental laws limit visitor numbers.
The City of Funchal
“The sea on one side, the mountains on the other, and between these two majestic splendors, the city smiles like a child sleeping, safe and warm, between its parents.” – Júlio Dinis
Funchal is a bustling city that rises from the Atlantic like an amphitheatre. It boasts forts, an historic old town, well-preserved churches, inviting museums, and regionally crafted wines. It is a walkable city with a pleasant harbor and a medieval cathedral more than 500 years old. Funchal is also perpetually sunny, but when the sun goes down, it’s easy to find entertainment, fine cuisine and music in its nightclubs, restaurants, and casino. The black cliffs surrounding Funchal are dotted with world-class hotels. There is an art museum, wicker toboggan rides, wineries, an open market, seaside parks… and so much more. The Lavradores Market features the colors, aromas, flowers, fruit and fish of Madeira. On the Rua de Santa Maria, a Painted Door Project has highlighted the oldest part of the city and its historic streets. Santiago Fort is the home to the Museum of Contemporary Art. And the Madeira Story Centre offers an interactive look at the archipelago.
According to Condé Nast Traveler, the Monte Palace high above the city, is one the most beautiful botanical gardens in the world. Alongside the flowers inspired by them, the island is known for its embroidery. Unique, handmade pieces come form a team effort that includes designers, perforators and skilled embroiderers.
Wines and Hiking
Madeira is famous for the wine that bears its name and, today, is produced in a number of varieties. Funchal is the center of wine production. Madeira can be a dry table wine, a sweeter dessert wine, or a classic after-dinner drink. Its production is part of the social and economic life of the island. Each September, festivals celebrate the grape harvest. Along the warm south coast, grapes are grown on tiered terraces.
From its earliest days as a producer of wine, the island built a system of water channels, called Levadas that brought water to the vineyards. Today, they also serve as a vast network of hiking paths that run passed waterfalls and spectacular views.
Declared World Heritage in 1999, the Levadas lead to amazing scenery that includes valleys, mountains and ocean views. The most famous include: Caldeirão Verde, 25 Fontes, Risco, Balcões, and the one that goes to Pico do Arieiro from Pico Ruivo, the highest point on the island, which rises to 6,100 feet.
If you go..
Madeira is an Autonomous Region of Portugal. The archipelago has two main inhabited islands, Madeira and Porto Santo, and two groups of uninhabited islands, Desertas and Selvagens. With a total area of 310 square miles, its capital is Funchal.
Madeira has a population of 255,650, which represents 2.5% of the total Portuguese population (10.5 million). The majority of the islanders live in and around Funchal. Santa Cruz, Câmara de Lobos, and Santana are the next biggest cities.
From the United States, direct (1-stop) flights are available out of cities including Boston, New York, Newark, Providence, Philadelphia, Washington DC, Miami, and Atlanta. Azores Airlines and TAP are the main Portuguese operators flying directly and at the best rates. United, American, Delta, Norwegian or British Airways also fly to the island via connections.
Traveling from the mainland, Porto, Lisbon and Ponta Delgada airports all have non-stop flights to Funchal. And, the low-cost airlines Easyjet and Transavia also offer good deals and service.
