About VAUGHN LOWERY

Vaughn Lowery is a native of Detroit and the youngest of five siblings, a graduate of Cornell University's ILR School. Core duties: global diversification strategy, production management, and ecological implementation. The grandson of the late civil rights defender and recipient of the presidential medal of freedom, Joseph Lowery. Lastly, a distinguished member of the Alpha Phi Alphi Fraternity, Incorporated (Alpha Chapter).

Lamborghini Revuelto

Lamborghini Revuelto: the first super sports V12 hybrid HPEV

• The new paradigm for super sports cars: presenting the first Lamborghini High Performance Electrified Vehicle delivering 1015 CV
• Revolutionary architecture, with naturally-aspirated V12 engine combined with eight-speed, double-clutch transverse gearbox and three electric motors
• 13 drive modes, and all-wheel drive also available in fully-electric mode for the absolute driving experience
• Aerodynamics and design express the maximum synergy between efficiency, functionality and style
• Fully immersive experience for driver and passenger with the new Lamborghini Infotainment System

Sant’Agata Bolognese, 29 March 2023 – In the marque’s 60th anniversary year, Automobili Lamborghini presents Revuelto1, the first super sports V12 hybrid plug-in HPEV (High Performance Electrified Vehicle). Revuelto defines a new paradigm in terms of performance, sportiness and driving pleasure from its unprecedented new architecture; innovative design; maximum-efficiency aerodynamics; and a new carbon frame concept. An output of 1015 CV is delivered from the combined power of an entirely new combustion engine together with three electric motors, alongside a double-clutch gearbox that makes its debut on a 12-cylinder Lamborghini for the first time.

The powertrain combines high specific power elements: the new 127 CV/liter combustion engine works synergically with two front axial flux motors that deliver an outstanding weight-to-power ratio, with a radial flux electric motor positioned above the first eight-speed double-clutch gearbox debuting on a 12-cylinder Lamborghini. The three electric motors are powered by a lithium-ion high specific power (4500 W/kg) battery pack that also supports a fully-electric drive mode.

“The new Revuelto is a milestone in the history of Lamborghini, and an important pillar in our Direzione Cor Tauri electrification strategy,” said Stephan Winkelmann, Lamborghini Chairman and CEO. “It is a unique and innovative car but at the same time faithful to our DNA: the V12 is an iconic symbol of our super sports heritage and history. Revuelto was born to break the mold, combining a new 12-cylinder engine with hybrid technology, creating the perfect balance between delivering the emotion that our clients want with the necessity to reduce emissions.”

Carbon fiber, produced via artisan craftmanship in the Sant’Agata Bolognese factory, is the principal structural element within the new car, used not only in the monofuselage and frame but also for many elements of the bodywork. The extensive use of carbon fiber and lightweight materials, combined with the potent engine power, contributes to achieving the best weight-topower ratio in the history of Lamborghini: 1.75 kg/CV.

The new Revuelto combines these attributes to deliver performance figures at the peak of its segment: acceleration from 0-100 km/h in only 2.5 seconds and a top speed of more than 350

km/h. These numbers combine with its exceptional dynamism thanks to the introduction of electric torque vectoring, and four-wheel drive available also in fully-electric drive mode, ensuring the Revuelto super sports car expresses its amplified qualities both on track and in daily driving.

“With Revuelto we take the experience of driving a Lamborghini to a superior level,” said Rouven Mohr, Lamborghini Chief Technical Officer. “Revuelto takes a significant step forward in terms of reactivity and responsiveness to ensure the most emotive and natural driving in every environment. Revuelto is a car delivering the highest performance but our objective right from the start was to confirm it at the very summit of driving emotions.”

Design

Revuelto brings the future of Lamborghini design to the road today. It staysconstant to theexclusive Lamborghini design DNA but establishes an entirely new stylistic language. It links with the iconic and legendary Lamborghini V12 cars of the past throughout the new shape, while the new proportions open the door towards the future.

While Revuelto delivers a quantum leap in an all-new car design, both externally and internally, theinspiration of previous V12 legends is still clear. Starting with the 1971 Countach prototype and its perfect proportions developed on a single longitudinal line, this car was responsible for creating a pure and essential style contextualized in the Space Age era. Itdefined the Lamborghini V12 super sports car DNA and introduced one of the most distinctive Lamborghini V12 elements: the vertically-opening scissor doors, which contribute to creating the character of Revuelto.

The new car also defers to the inimitable proportions of the Diablo and the floating blade on the rear fender, while the muscularity and inclined front of the Murciélago is evident.

“The Revuelto is adrenaline made visible,”saysMitja Borkert, Lamborghini Head of Design. “The design of the new Lamborghini Revuelto opensa fascinating door towards the future of our unique design language. From first sight, Revuelto is an intriguing next-generation Lamborghini V12, with all lines embracing the monocoque and celebrating a free view towards the V12 HPEV powertrain.

“The unique and recognizable Y-shape light signature is significant in this new era of our most iconic flagship car, and the interior is a dramatic leap forward in defining the new design direction of Lamborghini. Our philosophy of “feel like a pilot” is vivid and visible in every detail: the driver and passenger are deeply integrated in the very lightweight Y-shape design of dashboard and center console, replicating the sensations of being in a race car but with a perfect intuitive balance between digital and physical controls.”

With the Revuelto, Lamborghini launches a new Space Race, ushering in a design language that adapts to the challenges imposed by electrification, and presaging the shapes and proportions of super sports cars of the near future. The design is inspired by aerospace elements, characterized by sculpted surfaces encompassed by two lines that start from the front and embrace the cabin and engine, tapering down to the hexagonal-shaped exhausts.

The aerospace elements blend harmoniously with an animalistic muscularity starting at the front: the shark-nose section modeling of the broad monolithic carbon-fiber hood conveys a sense of power and speed. This is matched by the headlamp clusters with Y-shape daytime running lights-a distinctive stylistic feature of contemporary Lamborghini design – framed by aerodynamic blades that connect the splitter to the hood itself. The side fins, located behind the front wheel arches, channel the airflow along the sides and the pronounced concavities of the doors to the side air intakes, which feature sharp edges that echo the arrows on the front.

The roof combines more headroom with aesthetic qualities and specific aerodynamic functions. The recessed profile channels air to the rear wing but at the same time allows more headroom in the cabin for both the driver and passenger.

The rear is a tribute to the hybrid V12. The fully-exposed longitudinal engine highlights the mechanical heart of the Revuelto, visually connecting it to the double hexagonal exhaust surmounted by the geometrically profiled wing, framed by headlamp clusters with the Yshape light signatures.

The “Y” is also the hallmark of the driver-oriented interior design influenced by the “feel like a pilot” philosophy. The interior mirrors the all-new futuristic design of the exterior: every aspect of the cockpit is clearly Lamborghini, combining a perfect balance between a digital and physical experience both in daily driving and track environments. The visual center of the cabin houses a pronounced carbon-fiber profile, with a “space-ship” design that encloses the central air vents and the 8.4” vertical touchscreen, the technological heart of the car.

With Revuelto Lamborghini initiates a new immersive, shared driving experience, where pilot and co-pilot can simultaneously view the same information on the displays located in the 12.3” digital cockpit on the driver’s side and on the 9.1” display installed on the passenger-side dashboard. Revuelto introduces the “swipe” function in a Lamborghini, allowing the pilot and co-pilot to move applications and information from the central display to the side displays with the same intuitive, gestural ease as using a smartphone. The three digital screens not only respond to the need for stylistic cleanness that enabled most of the physical buttons to be eliminated, but implement new features that allow the driver to concentrate fully on driving, just as ina race car.

The steering wheel was inspired by the racing world and the experience of the Essenza SCV12. The four rotors located on the spokes are used for selecting both the driving modes and the car’s lifting system and rear wing tilt. The intuitive design of the cockpit and controls deliver a distinctive Lamborghini feeling: buttons are used to activate the turn signals and the launch control among other functions, while allowing the driver to maintain an optimal grip on the steering wheel at all times.

The Revuelto juxtaposes its personality as a track-inspired super sports car with a character designed for everyday driving with exceptional functionality. Significant attention was given in the design stages to ensure the cabin is roomy and practical as well as perfectly equipped for track-day outings. The roof design offers 26 mm more headroom than theAventador Ultimae, while the new monofuselage provides 84 mm more legroom, leaving additional space behind the seats to accommodate luggage up to the size of a golf bag. This space is in addition to the compartment under the front hood, which can hold two cabin trolleys. Moreover, to make life on board even more comfortable, functional elements such as storage compartments located under the center dashboard and between the two seats have been included, as well as a cup holder built into the passenger-side dashboard.

Personalization

Revuelto is the production Lamborghini model that offers the most potential for personalization. In fact, 400 bodywork colors are offered together with many more personalization options at the client’s disposal allowing the creation of an entirely individual super sports car. The sustainable sportiness of Revuelto does not stop at the technical specification of the plug-in hybrid: all the paints used are water based rather than solvent based.

‘Sustainability’ continues throughout the car’s interior, reflecting the company’s attention to avoiding waste that has become the modus operandi of the Lamborghini universe. This includes upholstery materials, cut in the Lamborghini ‘selleria’ utilizing latest-generation machinery: this limits waste as much as possible without affecting the craftmanship and embroidery processes, in which ‘hand-made’ continues as a point of excellence within Lamborghini.

The cabin is characterized by the presence of visible carbon fiber used on the dashboard, in the hexagonal air vents and to frame the dashboard and central vents. The upholstery combines fine leathers with the new ultralight Corsa-Tex fabric in Dinamica® microfiber, made of recycled polyester via a water-based production process. The customer can customize the interior of his car by opting for a balanced mix of leather and Corsa-Tex, or favor one material depending on his preference, with 70 color options available.

Aerodynamics

Function and style share a singular mission on the Lamborghini Revuelto: aerodynamic efficiency. The new layout of the super sports car has different design requirements compared to the Aventador, which influenced the car’s aerodynamic development. The development was based on four pillars: efficiency; synergy between the components; integration between the components; and design.

Optimum efficiency was achieved by combining high downforce and minimized drag. One of the key elements in this strategy is the new active rear wing, created to ensure the best aerodynamic performance in all driving conditions. For this reason, entirely new actuators have been developed, managing the load optimally in every situation thanks to three different settings.

The position of the wing changes according to the driving mode and dynamics, or it can be changed manually by the driver according to his or her preferences using the dedicated rotor on the steering wheel. The “closed” position (low drag) ensures minimum resistance, for example when driving in electric mode. This position is also the most suitable for fuel economy. It improves top speed values while still ensuring stability. The “high downforce position” on the other hand, maximizes downforce by optimizing the agility and handling of the Revuelto.

The front section of the new super sports car from Sant’Agata is distinguished by a carbon fiber splitter with a radial leading edge in the central part and slanted in the lateral part, generating vortices that increase frontal load and deflect the air, avoiding the wheels. The central area has a shape that channels the flow to four rear vortex generators, consisting of narrow curved blades positioned in the underbody that are essential for increasing the energy of the airflow that strikes the car at the bottom. This, in turn, generates additional downforce and directs the airflow toward the diffuser, which has never been so extreme in a V12. The diffuser performs aerodynamic functions by extracting the incoming flow from the underbody via a differentiated channeling system between the central part with low slant (11° vs. the 7° of the Aventador Ultimae) and the lateral part with high slant (15° vs. 8° of the Aventador Ultimae). The diffuser also performs a structural and cooling function for the engine compartment.

In summary, the new design approach enabled the Revuelto to increase the front aerodynamic load by 33% and the rear load by 74% compared to the Aventador Ultimae (under maximum load conditions).

The synergy between components is evident in the focus placed on the cooling pattern that distinguishes the new Lamborghini Revuelto. The front radiator generates hot air that must be managed in the correct way so as not to impair the performance of the side radiators. Outwardfacing louvers on the front radiator outlet grille direct the flow of hot air away from the wheel and away from the side radiators, while fins located on either side of the front bumper reduce aerodynamic drag.

All the elements have been designed and engineered to optimize airflow. Even the door handles perform an aerodynamic function thanks to the Y-section wing profile: a solution that allows them to divert the flow of fresh air they receive from the front hood to one of the horizontal fins located along the side, directing it toward the radiator.

The maximum integration between the components is evident in the cooling pattern of the brake system, where aerodynamics becomes part of the system. The pair of front suspension deflectors and the grille inside the wheel arches are designed to improve not only the cooling of the front brakes – the deflectors draw air from the front diffuser and channel it to the brake – but they are shaped to reduce resistance inside the wheel well, limiting any compression phenomena while increasing the load at the front.

At the rear end, the two NACA ducts located in front of the rear wheels collect flow from the underbody and direct it to the rear brake cooling duct.

The carbon fiber roof also plays an important aerodynamic role with a structural function that improves interior roominess. The wing profile design with a hollowed-out central part directs air to the rear air intakes, and consequently to the inverter and electric motor located on the gearbox, while the roof’s side volumes provide more headroom for both driver and passenger.

Lamborghini Revuelto: the first super sports V12 hybrid HPEV via 360 MAGAZINE.

SIR HENRY ROYCE

(1863 – 1933)

DRIVEN BY PERFECTION

Rolls-Royce marks the 160th anniversary of the birth of co-founder Sir Henry Royce
A look back at his remarkable life and work reveals a driven, even obsessive character and a relentless work ethic forged in childhood poverty and frequent adversity
The quest for perfection extended to every aspect of Royce’s professional and personal life
His famous maxim “Strive for perfection in everything you do. Take the best that exists and make it better” still informs and inspires the company’s activities today

“Sir Henry Royce bequeathed to the world an extraordinary legacy of engineering innovation and achievement. He also left us, his successors at Rolls-Royce Motor Cars, an unequivocal instruction: ‘Strive for perfection in everything you do. Take the best that exists and make it better’. Sir Henry himself lived out this maxim in every aspect of his personal and professional life. Today, as we mark the 160th anniversary of his birth, his challenge still informs and inspires everything we do. It serves as a constant reminder that perfection is a moving target: it is never ‘done’. There is always something we can refine, adjust, rework, reinvent or innovate in our pursuit of perfection; and that is what makes our life and work here so exciting.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Sir Henry Royce’s uncompromising command, “Strive for perfection in everything you do. Take the best that exists and make it better” is one of the most famous quotations in automotive history. It is also a maxim that rings down the ages, and still inspires and informs the company that bears his name.

A LOT TO IMPROVE ON

As Rolls-Royce marks the 160th anniversary of Sir Henry’s birth, we look back at his remarkable life and career in search of the origins of his most celebrated and oft-repeated exhortation. What drove his own lifelong striving for perfection; and how did his relentless, some might say obsessive, desire to improve and refine manifest itself in both his work and domestic spheres?

Royce’s early life was one of hardship, poverty, and disadvantage. The youngest of five children, he was born in 1863 into a family in perilous financial circumstances. Matters worsened considerably when his father, a miller, was finally declared bankrupt and, under the law of the time, ended up in prison.

It was against this unpromising backdrop that Royce’s character was formed. Yet he was determined to make a better life for himself, and by the age of just 10 was working in London, first as a newspaper seller and later as a telegram delivery boy.

Things appeared to be moving his way when in 1879, with financial support from his aunt, he secured a coveted apprenticeship at the Great Northern Railway (GNR) workshops in Peterborough. Instantly and obviously in his element, his natural aptitude for design and innate skill with tools and materials quickly become apparent. One early indicator of his talent was a set of three miniature wheelbarrows he made in brass; these pieces clearly demonstrate the exemplary standard of workmanship and quest for excellence he would maintain throughout his life.

Royce’s drive for self-improvement came to an abrupt halt after two years, when his aunt was unable to pay his annual apprenticeship fee. Undaunted, Royce returned to London and, in 1881, began work at the fledgling Electric Lighting & Power Generating Company (EL&PG).

His decision to forsake traditional engineering for the emerging field of electricity was essentially a pragmatic one. Electricity was then so new it had no governing body or professional institutions, and thus no examinations to pass or standards to attain. Unlike in engineering, therefore, Royce’s lack of formal qualifications was no barrier to his progress.

His fascination for the subject, already formidable work ethic and commitment to study (he attended evening classes in English and Mathematics after work) meant that in 1882, the EL&PG, by now renamed the Maxim-Weston Electric Company, sent him to work for its subsidiary in Lancashire as First (Chief) Electrician, responsible for street and theatre lighting in the city of Liverpool. Yet again, however, circumstances conspired against him: through gross mismanagement in its acquisition of patents, the company abruptly went into receivership, and Royce, aged only 19, found himself unemployed once more.

TAKING CHARGE

Although the parent company of his erstwhile employer chose to salvage what it could rather than sell off the remaining resources, Royce had had enough. Impelled by his innate drive, clear appetite for (calculated) risk and the abundant self-assurance noted by his contemporaries, he started up in business on his own.

In late 1884, he founded F H Royce & Co (he was christened Frederick Henry) in Manchester. Initially producing small items such as battery-powered door bells, the company progressed to making heavy equipment such as overhead cranes and railway shunting capstans.

But while the business was thriving, Royce himself was not. By 1901, his years of overwork and a strained home life were taking a severe toll on his health, which had probably been fundamentally weakened by the privations of his childhood.

His doctor persuaded him to buy a De Dion quadricycle as a way to escape the office and enjoy some fresh air; but before long, Royce’s health collapsed. A major contributing factor was his growing concern that the company was heading into financial problems; something that would perhaps have had particular significance for him given his father’s experiences.

The company owed its dwindling fortunes to an influx of cheap, or at least cheaper, electrical machinery from Germany and the USA that was able to undercut Royce’s prices. Ever the perfectionist, Royce himself was not prepared to enter a race to the bottom or compromise the quality of his products.

Complete rest was required, and he was eventually persuaded to take a 10-week holiday to visit his wife’s family in South Africa. On the long voyage home, he read ‘The Automobile – its construction and management’. The book would change his life – and ultimately, the world.

MAKING THE BEST BETTER

On his return to England, Royce – now fully revitalised both mentally and physically – immediately acquired his first motor car, a 10 H.P. Decauville. Given the still-parlous state of his company’s finances, this might have seemed a frivolous squandering of precious funds; but in fact, this purchase was a shrewd and calculated one that, in his mind, held the key to the company’s future prosperity.

The story usually goes that this first car was so poorly made and unreliable that Royce decided he could do better. In fact, his holiday reading had already focused his mind on producing his own car from scratch; he had already supplied a limited number of electric motors for the ‘Pritchett and Gold’ electric car. So contrary to the received wisdom, he chose the Decauville precisely because it was the finest car available to him, in order to dismantle it and then, in his most famous phrase, “take the best that exists and make it better”.

He began by building three two-cylinder 10 H.P. cars based on the Decauville layout. That he was the only person who believed this new direction could save the company is another sign of his tenacity and self-belief. Just as importantly, his attention to detail in design and manufacture, accompanied by a continuous review of components after analysis, set the production template he would follow until his death.

These first examples were followed by the three-cylinder 15 H.P., four-cylinder 20 H.P. and six-cylinder 30 H.P. – each of which represented significant advances in automotive design. In 1906, two years after the founding of Rolls-Royce, Managing Director Claude Johnson persuaded Royce to adopt a ‘one model’ policy. In response, Royce designed the 40/50 H.P. ‘Silver Ghost’, the car that rightly earned the immortal soubriquet “the best car in the world”.

The Silver Ghost demonstrated Royce’s almost uncanny instinct for using the right materials for components, long before scientific analysis could provide reliable data. He also worked out that the properties of fluids alter with speed, so designed the Silver Ghost’s carburettor with three jets that came into play at different throttle openings, thereby eliminating ‘flat spots’.

HOME AND AWAY

By 1906 it was obvious that Rolls-Royce’s Cooke Street works in Manchester could no longer accommodate the company’s rapidly expanding motor car production. Rolls-Royce acquired a site on Nightingale Road in Derby, where Royce designed and oversaw the building of a brand-new, purpose-built factory. He undertook this enormous and technically complex task on top of his normal workload, and demanded his customary exacting standards from all concerned, not least himself.

Given the relentless volume and pace of his work, Royce’s second serious health crisis in 1911 came as little surprise. Rest was again prescribed, and during the summer and autumn, Johnson drove him on a road trip that extended as far as Egypt. On the return journey, they stopped in the south of France, where Royce took a strong liking for the tiny hamlet of Le Canadel, near Nice. Ever the man of action, Johnson bought a parcel of land and commissioned a new house for Royce, plus a smaller villa for visiting draughtsmen and assistants. Royce himself naturally took a keen interest in the building work, basing himself in a nearby hotel.

His health, however, remained fragile. After a relapse which led to emergency surgery in England, he returned to the now-finished house to recuperate. For the rest of life, he (very sensibly) spent his winters at Le Canadel and the summers in the south of England.

From 1917, his English residence was Elmstead, an 18th-Century house in the village of West Wittering on the Sussex coast, just eight miles from the present-day Home of Rolls-Royce at Goodwood. Elmstead had some adjoining land, where Royce resumed his long-standing interest in fruit farming. Inevitably, he brought his desire for perfection to this activity, too, and he quickly became a leading expert in many aspects of farming and horticulture.

His domestic life at Elmstead throws further light on his perfectionist nature, which focused his attention on even the smallest actions of others. For example, any aspiring cook would be employed only if they boiled potatoes in the ‘right’ way – just as an unfortunate labourer in the Cooke Street works was once admonished and shown how to use a broom correctly.

A REMARKABLE LEGACY

Whether he was designing car components or aircraft engines, Royce’s search for perfection never waned; yet even he acknowledged that it was, in fact, unattainable. His mantra for his drawing-office staff was ‘Rub out, alter, improve, refine’, and that process of constant improvement and development led to some of his greatest engineering achievements. Under his direction, the Buzzard aero engine built in 1927 with an initial output of 825 H.P. was transformed in just four years into the Schneider Trophy-winning ‘R’ engine that, in its final form, was capable of producing 2,783 H.P. And his outline design for a V12 engine would appear almost unaltered in the Phantom III of 1936, three years after his death. An instinctive, intuitive engineer, he was a firm believer that if something looked right, it probably was right. His extraordinary ability to assess components by eye alone proved infallible time and time again.

Royce’s tendency to overwork, often at the expense of his own health, was a symptom of his quest for perfection, and a will to achieve it forged in hardship and adversity. He was a highly driven – some might say obsessive – man who overcame many setbacks and misfortunes, and applied his meticulous engineer’s eye, inquisitive mind and relentless work ethic to every aspect of his life. And such is the power of his ethos and legend, they still inform and inspire the company that bears his name 160 years after his birth.

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NLE CHOPPA × LIL WAYNE

Memphis hitmaker NLE Choppa joins forces with rap legend Lil Wayne for the blistering new single “Ain’t Gonna Answer” Listen HERE and watch HERE. Packed with raucous energy, dizzying wordplay and boundless attitude, the collaboration is the latest taste of Choppa’s highly anticipated Cottonwood 2 album coming April 14th via NLE Entertainment/Warner Records. Pre-save the project HERE.

“Tell me baby, what we doin’, what we doin’? Makin’ money,” the multi-platinum MC spits over driving percussion and frantic strings. “What they doin’ hatin’ on us? If they want it, take it from me.” Weezy then steps up to contribute one of his trademark spitfire verses. The hip-hop cohorts know exactly how to bring the party and “Ain’t Gonna Answer” is no exception. This banger was made to be blasted as loud as possible.

The track arrives a matter of weeks after his hard-hitting anthem “Mo Upfront,” the triumphant “Champions” and defiant “23.” Since topping Billboard’s Emerging Artists chart for a record-breaking 24 weeks in 2019, cracking the Billboard 200 top 10 with 2020’s Top Shotta, and earning a spot on last year’s Billboard 21 Under 21 list, his star has continued to rise.

Now, Choppa’s using his platform of over 35 million combined followers to inspire and advocate for the youth through his “NLE Reading Challenge,” vegan & holistic lifestyle , and social activism. With “Ain’t Gonna Answer” and Cottonwood 2, Choppa is ready to take his place at the pinnacle of hip hop.

FOLLOW NLE CHOPPA:

Myke Towers – Mi Droga

WATCH THE OFFICIAL MUSIC VIDEO FOR “MI DROGA” HERE

Leading lyricist in Latin music, Myke Towers, releases long anticipated fourth studio album, LA VIDA ES UNA. This project finds the singer-songwriter reintroducing himself in a new era: swaying away from his grittier hoodgrown rap and bringing in new global genres in his 23-track commercial sequence. LA VIDA ES UNA also displays a confident Myke, one that graduated from various levels of the music industry – he is no longer the young teen that went viral on SoundCloud, he is an international star. On the album, he built the courage to release exploratory sounds that welcome body movement and dance as well as more “romantiqueo” (romanticism). To achieve this, Myke takes his listeners on a sonic journey through globalized music that includes Alt-pop, afrobeat, and reggae.

“I’m at a level where I feel like I’m graduating and heading to a new level. This music is a refreshment that was needed.I made this album so I can sing with and to my fans.” – Myke Towers

Coming off the heels of his recent releases “AGUARDIENTE” and “ULALA (OOH LA LA)” featuring Daddy Yankee, Towers drops the album along with a video for “MI DROGA”, a track with a guitar foundation and led by sharp, romantic strings. On it, Myke croons and raps to narrate the story of both his lust and the alluring characteristics of his romantic partner, like her independence and self-assurance.

LA VIDA ES UNA brings forth new tracks that will recenter Myke Towers since his hiatus: “I took a break, and it helped me focus on creating the right way. I had a lot of songs out, and I needed to take a step back because I want to be intentional with my releases, not for the sake of doing things,” he says. Throughout the years Myke has become one of the most in-demand rappers in the movement, and on this project he brings on titans of the industry such as, Arcangel, for “DON Y TEGO” where they give flowers to their favorite rappers and honor “Bandoleros” — an irreplaceable track that has become a classic and remains special to lyricists today.

The Latin GRAMMY® nominated artist honors East Coast rap with “CAMA KING” alongside Chita and the reggae culture that birthed a plethora of sub-genres and movements with “FLOW JAMAICA.” Some diversified moments include the Alt-trap “EXTRA EXTRA” and the Play-N-Skillz-produced funk “SABADO.” He also dabbles in afrobeat like on “MUNDO CRUEL” for example, produced by Colombian reggaeton hitmaker Sky Rompiendo. These themes are also present on “CONOCERTE” featuring Ozuna.

“I wanted to challenge myself with this album. I took risks and tried new things – things I didn’t do in the past,” notes Towers.

A collaborator among the genre’s biggest names, he’s worked with artists such as Bad Bunny, Wisin, Cardi B, Farruko, Maluma, Piso 21, Sech, Yandel, Anitta, Selena Gomez, Becky G, Amenazzy and Arcangel to name a few. LA VIDA ES UNA is a sequenced project by Myke since 2021’s LYKE MIKE, which dropped on the heels of his EP, Para Mi Ex, in which he wrapped the decade, surprising fans with hit tracks “Explícito,” “Extasy,” “Mi X,” and the focus track “Bandido” alongside artist, Juhn. This followed his 2020 critically acclaimed sophomore album Easy Money Baby, which debuted at number #1 and has garnered over a billion streams combined alongside being certified 3x Platinum by the RIAA. Certifications also include “La Playa” (6x Platinum), “Diosa” (7x Platinum), “La Playa Remix” (3x Platinum), “Si Se Da” (11x Platinum), “Si Se Da Remix” (13x Platinum) and “Girl” (5x Platinum).

With LA VIDA ES UNA, Myke Towers illustrates an assertive and festive Myke, one who is ready to reach a wider scope of listeners. This era of Myke’s artistry wants to bring good vibes, joy, dance, and love through desirable tracks.

Ed Sheeran – Eyes Closed

Global superstar Ed Sheeran has returned with a brand new song “Eyes Closed” – the lead single off of his forthcoming album “ – “ (pronounced Subtract) – alongside its official video (listen here / watch here).

Ed originally wrote “Eyes Closed” a few years back. Starting out as a break-up song, the lyrics took on a whole new meaning after Ed suffered heartbreaking loss which led him to revisit the track for “ – “. One of the most pop-leaning sonics on his highly anticipated new record, “Eyes Closed” captures the essence of love and loss, which is also reflected in the official video. Directed by Mia Barnes, we see Ed on a night out being followed by a blue monster – serving as a metaphor for grief, Ed is unable to shake it, wherever he goes, reminding him of the void that’s left in his life.

Speaking of the new song and the video, Ed says – “This song is about losing someone, feeling like every time you go out and you expect to just bump into them, and everything just reminds you of them and the things you did together. You sorta have to take yourself out of reality sometimes to numb the pain of loss, but certain things just bring you right back into it.

When I was thinking of concepts for the Eyes Closed music video, I wanted to make a video inspired by movies like Harvey, where the main character has an imaginary friend who’s a giant rabbit that no one can see. There’s also a book I read my daughters where sadness is encapsulated by an imaginary creature. Often sadness is something that follows you around, engulfing the rooms you’re in, and you can feel and see it, but no one else around you can. So I decided to create my own big blue monster for the video. He gets bigger and bigger as the video goes on, til he takes up whole rooms, and is all I can see, just like sadness.”

Ed’s soul-baring, new album “ – “ will be released on May 5 via Atlantic Records and is available for pre-order here now. Written against a backdrop of grief and hope, Ed wrote and recorded the fourteen-track record with Aaron Dessner (of The National) in February last year after a series of hard-hitting events impacted his life.

Ed is currently featured on the April cover of Rolling Stone in the U.S. and 14 other countries around the world as the magazine’s global cover star. In one of his most revealing interviews to date, Ed opens up about the most tumultuous period of his life that ultimately inspired the songwriting for “ – “. Given an early listen to the music, Rolling Stone’s Brian Hiatt writes, “With Sheeran’s new album…he’s in sudden danger of achieving a new brand of musical coolness, thanks to some of his most unadorned and emotive songwriting.” Read the full story here.

Announced earlier this week, his all-new, four-part documentary ‘Ed Sheeran: The Sum of It All” will be streaming on Disney+ starting May 3. Blending never-before-seen personal archive, interviews and performances, the intimate documentary explores how his personal experiences have shaped him to become the artist he is today. Watch the emotional, official trailer here.

Ed is currently in midst of his worldwide “+ – = ÷ x Tour” (pronounced “The Mathematics Tour”). The North American leg hits stadiums across the continent for the first time since his history-making “Divide Tour” in 2018, which officially became the most-attended and highest-grossing tour of all time by its completion. Dates begin on May 6th at AT&T Stadium in Arlington, TX, before wrapping up on September 23rd at Sofi Stadium in Inglewood, CA (see attached itinerary). Ed closed 2022 topping Billboard’s Top Ticket Sales chart after wrapping the UK/European leg of the “+ – = ÷ x Tour,” performing in front of over 3 million people in 6 months, highlighted by a five-night stand at London’s Wembley Stadium.

FOR MORE ON ED SHEERAN:

OFFICIAL WEBSITE | INSTAGRAM | FACEBOOK | TWITTER | YOUTUBE

Photo: ANNIE LEIBOVITZ

Black Arrow

Rolls-Royce Motor Cars unveils Black Badge Wraith Black Arrow to mark the end of production of one of the most transformative motor cars in the marque’s history. This Bespoke masterpiece, limited to just 12 examples worldwide, is also the last V12 coupé Rolls-Royce will ever make as it embarks on its bold new electric era and all 12 cars have already been allocated to clients around the world. While delivery of both Wraith and Dawn commissions to the United States concluded in 2022, these twelve commissions have already found homes in other countries across the globe.

WRAITH: A CULTURAL ICON

Launched in 2013, Wraith is one of the most important and influential models ever designed and built at Goodwood. More performance-focused than its predecessors Phantom and Ghost, Wraith fundamentally altered perceptions of Rolls-Royce and brought new, younger customer groups to the brand for the first time. Its wider cultural significance is underlined by countless references to the Wraith in music, cinema, art, and fashion.

THE V12 CONNECTION

Wraith’s dramatic ‘fastback’ silhouette signaled the motor car’s dynamic intent, which was further amplified in 2016, with the introduction of Black Badge Wraith: a potent, subversive, and even more powerful expression of this transformative motor car, offering some of the highest levels of performance ever achieved by a V12-powered Rolls-Royce.

When considering how best to mark the end of the Wraith era, Goodwood’s designers and engineers took inspiration for the Black Badge Wraith Black Arrow Collection from an equally significant V12 in Rolls-Royce‘s long and storied legacy. In 1938, Captain George Eyston – whose bold, brave endeavors encapsulate the Black Badge spirit – set a world land speed record of 357.497 mph (575.335 km/h) with Thunderbolt, a seven-ton, eight-wheeled leviathan equipped with two Rolls-Royce V12 ‘R’ Series aero engines.

Thunderbolt’s record attempts took place on the legendary Bonneville Salt Flats in Utah. Against the glare of the brilliant white surface, and under a blazing desert sun, the reflections from the car’s polished aluminum body made it almost impossible to tell precisely when it passed the timing equipment. Eyston’s simple but ingenious solution was to paint a large black arrow on the car’s sides, incorporating a yellow central circle motif that could be seen clearly even at high speed. This is what gives today’s Black Badge Wraith Black Arrow Collection both its name and unique historical context.

V12 LEGACY FASCIA

To commemorate Rolls-Royce’s last-ever V12 coupé, the marque’s Bespoke Collective of designers, craftspeople, and engineers collaborated to create a unique artwork for Black Badge Wraith Black Arrow’s fascia. The intricate, tactile design skillfully depicts the contemporary V12 engine in Wraith. In keeping with the Black Badge family’s noir ambience, the highly complex design – itself the product of two months of development – is engraved in a single sheet of black-coated aluminum to reveal the gleaming metal beneath, providing a bold visual link to Thunderbolt’s polished aluminum body.

RECORD CONSTELLATION

Given Thunderbolt’s record-breaking status, it is only fitting that Black Arrow incorporates a record of its own. Casting a dramatic night’s-sky ambience over the interior suite, Black Badge Wraith Black Arrow’s Bespoke Starlight Headliner incorporates 2,117 fiber-optic ‘stars’ – the greatest number ever seen in a Rolls-Royce motor car. All individually arranged by hand, the ‘stars’ depict the Milky Way as seen from vast open spaces, and the constellations precisely as they would have appeared over the Salt Flats in Utah on 16 September 1938, the date of Eyston’s final, immutable record.

Rolls-Royce Black Badge Wraith Black Arrow released via 360 MAGAZINE.

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Superstar Pride

Listen to Superstar Pride on 360 MAG podcast HERE.

The Sardis, Mississippi rapper, Superstar Pride, is the latest example of how TikTok can expand an artist’s reach to a wider audience. Today, he’s catapulted from internet sensation to international superstar and is setting the tone for a record-breaking year in 2023. So far, Pride has been championed by the likes of Billboard, XXL Magazine, and HITS Daily Double, to name a few.

Watch the Official Music Video ‘Painting Pictures‘ HERE

Watch freestyle HERE.

About Superstar Pride

Cadarrius Pride, affectionately known as Superstar Pride, is an artist on the rise whose name is synonymous with the level of success he envisions for himself. He comes from a small town, moving from home to home, city to city at every opportunity for a better quality of life. Though it was hard to come by, Pride longed for stability. For as long as he can remember, he’s always been in survival mode: never truly coming to terms with the idea of being comfortable. For the most part, life has been one uphill battle for Pride, fighting his way through adversity as a rite of passage towards becoming a man. And in that, he’s not alone. But more importantly, he’s deliberately vulnerable about his growth, evidenced by the emphatic lyrics that complement his Southern drawl. Tracks like the October-released “Painting Pictures” further exploit this concept of self-reflection, amounting to a record that put Pride’s prowess as an emcee into perspective. The viral success of his new single resulted in Pride’s first-ever Billboard Hot 100 entry, debuting at No. 99 and peaking in the top 30 in less than a month. Additionally, “Painting Pictures” has garnered millions of views on TikTok and launched to the top of Spotify’s Global and US Viral 50 charts. The Sardis, Mississippi rapper is the latest example of how TikTok can expand an artist’s reach to a wider audience, but there’s more to his story than the stats. With musical influences ranging from R&B/soul acts to hip-hop mainstays such as Yo Gotti, Pride’s taste in music mirrors the moments of passive aggression he experienced growing up. Today, he’s catapulted from internet sensation to international superstar and is setting the tone for a record-breaking year in 2023. So far, Pride has been championed by the likes of Billboard, XXL Magazine, and HITS Daily Double.

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ARTHUR J. RUTLEDGE

kapworld1212@yahoo.com

+16465090499

Listen to 360 MAG podcast PT 1 + PT 2.

“Shine with your dream by kindling your desire… with confidence and perseverance, prosperity is before you.” – Arthur J. Rutledge

Arthur J. Rutledge, an entrepreneur, orator, and life coach, is a native Detroiter who currently resides in New York City. He’s John Maxwell Training [JMT] certified coach and a guest speaker. In addition, he’s a graduate of the Altru Center, earning a certification in transformative and personal development.

Its mission is to support people on a day-to-day basis to reach higher levels, to take off in purpose, and to build emotional intelligence to conquer life’s obstacles. Objectives with confidence are cited desire is to allow you to move away from the mundane to reach unforeseeable heights.

As a compassionate leader and a connector, he likes to interact with people. He is determined to build a legacy that will be responsible in the evolution of his people’s hearts and minds, living in freedom and to inculcate interdependency in the world.

Further, Rutledge is the co-founder of People’s Pride Shoes. He and designer/CEO Carlyle Hanson have fabricated a footwear collection of which their mantra, “Take pride in what you wear.”

Rutledge hosts a weekly inspirational IGTV discussion with leaders in various industries about manifesting their dreams. Of late, Arthur has a book under way and two podcasts to come.

#InterUknighted