LISTENING STATIONS DEBUTED TWO ADDITIONAL SONGS FROM
BAD WITCH, OUT JUNE 22
COLD AND BLACK AND INFINITE NORTH AMERICA 2018 TOUR
STARTS SEPTEMBER 13
@nineinchnails Wow. NIN fans are the fucking best. Humbled by the massive turnout today. THANK YOU for trying something different with us. We cannot wait to see you in the fall.
Tens of thousands of people descended on venues across North America as Nine Inch Nails tried a different approach to getting tour tickets directly into the hands of their fans. Taking place in fourteen cities, fans who waited in line at The Physical World presale events had first shot at the best seats for COLD AND BLACK AND INFINITE NORTH AMERICA 2018.
Lines were long at The Physical World presales often wrapping multiple times around city blocks but fans made the most of their time as they connected with other like-minded individuals. A locked box in each city contained a NIN listening station playing 2 new songs at loud volume on a loop, giving Ahead of Ourselves and Play the Goddamned Part their world debut.
Limited edition presale t-shirts and lithographs, customized for each venue, were available to the fans who made the effort to show up. Local businesses got involved, with Alamo Drafthouse in Dallas creating a custom Nine Inch Nails menu for the day and Chicago coffee roaster Dark Matter delivering a custom blend to the throng of fans outside the Aragon Ballroom. The events had their challenges, and venue and promoter staff worked closely with the band to resolve issues as they came up.
Trent Reznor says:
We’re playing a limited amount of shows in a more intimate setting this time around, and we thought we’d try something different regarding ticketing. Our goals wasn’t simply to combat scalping and resellers, but to turn the process into a communal activity. Although not without hiccups (we underestimated the turnout – Jesus!), it was incredibly rewarding to see actual fans getting great seats at face value and experience something together. We are very much looking forward to the shows – thank you as always for your support! #NINOnTour
@rogershepard 8 hours later, Row 4 for #NINONTOUR #Boston – humanity restored
@LTamasfi This #ninontour #nineinchnails event was amazing! We hang out all night, out tickets that came with a beautiful display envelope, I picked up a pre-sale limited edition lithograph, an event only t shirt, and got to listen to 2 unreleased tracks from the incoming album!
@blackcelebrantt You can only imagine the success we felt after waiting 6 hours. Last batch of VIP tickets in hand!
@earlypaintbrush Itߣs like the 90s but with less hair and more phones
@YogiJoshKenobi Aaaaaannnddd we got tix!!! waited in line for 2 hours, but worth it!haha and no fees too!!!
@trent_reznorߣs sinister plan succeeded after all
@StuntmanSeth We met some cool folks in line. And the staff was providing drinks and stuff. Much better than fighting with bots online getting nosebleeds
Instagram user Jennaxarkansas: Totally worth all of this. 4th row.
@LexiNicole85 Thank you @nineinchnails @trent_reznor for giving us an experience today. I had human interactions and met some awesome people! From the merch table to listening area of album. Everyone kept talking about how it reminded them of good ole days
@NannyNouvelle Scalper showed up, bought $500 in tix. Turned around and tried to sell GA $300 a ticket. Got hauled off immediately.
Reddit user TheJVR: Like most of you, I went to the venue nervous; not knowing what to expect, not knowing if I’d get tickets for sure…We were there for 4 1/2 hours, but the time flew by. I’d been planning to see this show alone (my wife isn’t interested), but me and two of the other guys ended up buying seats next each other for the same night (the seats in the section I wanted!). I’m no longer going alone. It’s my first show, so I’m excited to have company.
Instagram user Girlswannabeher: After 10 hours of waiting, standing in the rain and having endless conversations about this music and the gift if has brought to so many, these are mine. It was an incredible day to talk to so many strangers learn about their lives and share pieces of mine. Many of these people I would have never crossed paths with otherwise. The human experience is alive and well, the requirement isnߣt money or status, it is a desire to participate.
@wolves_lower: Yo Trent Reznor pulled the biggest trick of all and actually forced me to talk to total strangers.