About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Spider-Man™: Far From Home And Doritos® Partner Up

Spider-Man™: Far From Home And Doritos® Team-Up For A Global Action-Packed Promotional Partnership

FANS IN MORE THAN 35 MARKETS AROUND THE WORLD CAN EMBRACE THEIR INNER SUPERHERO WITH THE HELP OF DORITOS AND SPIDER-MAN

Doritos®, one of PepsiCo’s fastest growing global snacks brands, is putting the power of the “Spidey-Sense” in the palm of consumers’ hands through a global promotional partnership with Columbia Pictures’ upcoming summer release, in association with Marvel Studios, Spider-Man: Far From Home. In more than 35 markets around the world, Doritos will launch a global marketing campaign offering fans a chance to boldly embrace their inner superhero.

Peter Parker returns in Spider-Man: Far From Home, the next chapter of the Spider-Man™: Homecoming series. Our friendly neighborhood superhero decides to join his best friends Ned, MJ and the rest of the gang on a European vacation. However, Peter’s plan to leave super heroics behind for a few weeks are quickly scrapped when he begrudgingly agrees to help Nick Fury uncover the mystery of several elemental creature attacks, creating havoc across the continent.

“Both Spider-Man and Doritos are globally known and beloved brands. Doritos is the perfect partner for Peter Parker to take along on his first trip to Europe,” said Jeffrey Godsick, EVP of Brand Management and Global Partnerships, Sony Pictures Motion Picture Group.

True to the global setting of the film, the Doritos and Spider-Man collaboration will bring excitement to fans around the world. The fully integrated global Doritos promotional campaign will include on-pack design, in-store displays, TV creative, unique digital content and sweepstakes. Doritos packaging in markets across North America, Latin America, Egypt and Asia will feature exclusive images and thematic from the film, launching worldwide in early July.

“Sold in more than 40 countries, one of PepsiCo’s fastest growing brands and always in search of bold adventures, Doritos is thrilled to be a global promotional partner for Spider-Man: Far From Home,” said Asadullah Siddiqui, Senior Director, PepsiCo Global Foods.

In more than 20 countries including Australia, Mexico and Colombia, fans will be able to snack on unique limited-edition Spider-Man: Far From Home themed Doritos that are the hero’s signature color – red. In North America, the “Spidey-Sense Challenge” will allow fans to participate in an online game where users playing as Spider-Man will run a series of web-shooter training courses in various cities featured in the Spider-Man: Far From Home film. As an added bonus, specially marked Doritos products in select markets will contain codes that can be entered for an opportunity to win unique superhero inspired prizes, including a grand prize European trip for two.*

Spider-Man: Far From Home arrives in theaters worldwide in July 2019.

* No Purchase Necessary. Void where prohibited. See promotion dates, details and entry rules, as they will vary by market.

About Spider-Man™: Far From Home

Peter Parker returns in Spider-Man: Far From Home, the next chapter of the Spider-Man™: Homecoming series! Our friendly neighborhood superhero decides to join his best friends Ned, MJ, and the rest of the gang on a European vacation. However, Peter’s plan to leave super heroics behind for a few weeks are quickly scrapped when he begrudgingly agrees to help Nick Fury uncover the mystery of several elemental creature attacks, creating havoc across the continent!

Directed by Jon Watts. Screenplay by Chris McKenna & Erik Sommers. Based on the MARVEL Comic Book by Stan Lee and Steve Ditko. Produced by Kevin Feige and Amy Pascal. Louis D’Esposito, Victoria Alonso, Thomas M. Hammel, Eric Hauserman Carroll, Rachel O’Connor, Stan Lee, Avi Arad and Matt Tolmach serve as executive producers. The film stars Tom Holland, Samuel L. Jackson, Zendaya, Cobie Smulders, Jon Favreau, JB Smoove, Jacob Batalon, Martin Starr, with Marisa Tomei and Jake Gyllenhaal.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group includes film labels Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, and Sony Pictures Classics.  For additional information, visit http://www.sonypictures.com/corp/divisions.html.

Get the Most Out of Your Tax Refund

IfOnly Makes Rewarding Yourself Easy

Spring has just begun and with Tax Day right around the corner, it’s time to reward yourself for a year’s worth of hard work and spend that tax refund money on something memorable. Whether your tax refund is big or small, IfOnly offers a variety of worthwhile experiences at a range of different price points in different locations to fully enjoy your refund.  

Have you ever been backstage at a broadway show? Take IfOnly’s Backstage Tour at ‘Avenue Q’ with One of the Stars, for $100 / person.

Looking to up your fitness game? Experience the PADI Seal Team Training Weekend, for $240 / person, or the Aerial Bungee and Wall Running Taught by a Professional Aerialist/Stunt Performer, for $180 / person.

Or embrace your inner ballroom dancer with a Private Couples Tango Lesson, for $150 / person.

About IfOnly

IfOnly is a marketplace for incredible experiences. From unique everyday offerings with local experts to once-in-a-lifetime connections with lauded luminaries, IfOnly provides access to a curated selection of extraordinary experiences that benefit worthy causes around the world. IfOnly works with over 350 causes, over 3,000 luminaries, and has millions of members.

Follow IfOnly on Social Media

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GASHI & G-Eazy – “My Year” (Video)

Generating over 150 million streams across all platforms, Brooklyn’s own crossover superstar GASHI returns with a video for the track “My Year” ft. G-Eazy via Honesty Saves Time/RCA Records. Click here to view.

“My Year” marks GASHI’s first time collaborating with multi-platinum selling and artist/producer label mate, G-Eazy. The track is produced by Australian producer Wax Motif and Judge (Migos, Marshmello) and has already charted top 40 on Rhythmic radio and Top 25 on Billboard Rhythmic Charts.

“My Year” follows GASHI’s massive success of his latest single, “Creep On Me” ft. French Montana and DJ Snake which is currently climbing the Billboard Rhythmic and radio charts at #31. The track has been streamed over 80 million times worldwide and was featured on Spotify’s Today’s Top Hits playlist as well as met with great critical praise from the likes of Billboard, Complex, Highsnobiety, and more. Click HERE to watch the official video.

 

Follow Gashi and G_Eazy on Twitter

 @gashi | @G_Eazy

Charles Tyrwhitt Business Casual Summer Collection

Charles Tyrwhitt Introduces New 2019 Business Casual Summer Collection

Premium Cotton, Linen and Eco-Friendly Lyocell Products Make it Easy for Men to Dress Well

Charles Tyrwhitt, a British menswear brand, today unveiled its 2019 Summer Collection with new business casual wardrobe essentials. Offering a range of products including shirts, suits, jackets, blazers, pants, shoes and accessories, Charles Tyrwhitt produces premium and affordable menswear with a touch of British style.

Now available in US retail stores and on CTShirts.com, Charles Tyrwhitt’s 2019 Summer Collection provides light and comfortable options that are both practical for warm weather and up to date with the latest in business style trends. The collection’s three core fabrics – Tyrwhitt Cool Cotton, wrinkle-resistant Linen, and eco-friendly Lyocell – provide comfort and flexibility in summer weather and feature a variety of products, including button-down shirts, jackets, pants and polos.

“Over the last 12 months, we’ve seen a steady increase in men embracing modern business casual as more organizations relax the traditional dress code, so this became a key focus for our 2019 Summer Collection,” said Spencer Riley, Head of Product Design for Charles Tyrwhitt. “Whether it’s the ‘Made in the Sun’ Italian Linen jacket, the breathable Tyrwhitt Cool shirts or the Lyocell performance pants, this collection is equally at home in the boardroom and at a rooftop bar, making it easy for men to dress well and keep cool.”

Tyrwhitt Cool shirts are made with new, innovative 100% cotton fabric specifically treated to wick away moisture for a cool, dry and comfortable feeling:

Soft-Washed Non-Iron Tyrwhitt Cool Shirt – This quick drying, lightweight and soft-to-the-touch shirt has Charles Tyrwhitt’s signature non-iron finish. In 100% cotton poplin fabric, the shirt is smooth and exceptionally breathable. Soft-washed for a relaxed, casual feel, it is available in both long and short sleeves. ($69.00)

Aircool Polo Shirt – A classic polo shirt with fabric-finishing technology to draw away moisture, it is knitted to a clean jacquard texture weave with natural stretch. Charles Tyrwhitt offers three vibrant summer colors with an updated collar for a clean aesthetic. ($55.00)

Charles Tyrwhitt linen products are soft and lightweight, while also allowing air flow to the body:

Italian Linen Jacket – This jacket is made from 100% linen, woven in Italy at solar-energy powered mill Nova Fields and tailored to a soft construction. Designed to look sharp with a relaxed fit, it is lightweight and breathable with its natural shoulder line and canvas. Available in Charles Tyrwhitt slim fit, the jacket comes in mid blue and olive. ($399.00)

Easy-Care Linen Pants – These pants have the cool, breezy benefits of linen with the added convenience of Charles Tyrwhitt’s easy-care finish – they are durable, easy to iron and have enhanced wrinkle recovery to maintain a clean and crease-free look. With a slim fit leg and pre-washed fabric for a soft feel and added comfort, these pants are permeable and highly absorbent, which allows moisture to evaporate quickly, providing a cool, airy feel. ($89.00)

The Business Casual Non-Iron Cotton Linen Shirt – Made from two of the most breathable fabrics – 76% cotton and 24% linen – these shirts are lightweight and woven specially to create natural stretch for perfect fit, comfort and movement. With a linen feel, the non-iron finish prevents wrinkles and is ready to wear after washing and hanging for a hassle-free morning routine. Styled with no front pocket and a softer collar lining, it is available in slim and extra slim fit and comes in white, blue, blue stripe and red stripe.($69.00)

New to the Charles Tyrwhitt collection, Lyocell is an eco-friendly fiber produced from wood pulp harvested from sustainably managed forest.

Natural Performance Pants – Made from a blend of cotton, lyocell and elastane for stretch, comfort and temperature regulation, the Natural Performance Pants are a business causal must-have. These pants are soft, durable and cut to a slimmer, more tapered fit for a refined, contemporary shape. A curved stretch waistband provides added comfort and ease of movement during wear, making them our most comfortable pants to date. ($119.00)

Tencel Linen Casual Shirt – Perfect for the summer months, these shirts are crafted from 100% natural fibers for breathability and a soft feel. The combination of Tencel and linen creates a casual shirt with a marvelous drape for both a sophisticated appearance and comfort. It is made up of 53% Tencel and 47% linen, making it less prone to creasing than pure linen or a cotton-linen blend. ($69.00)

Charles Tyrwhitt’s 2019 Summer Collection, full of quality menswear items at affordable prices and a hint of British charm, is available today. Imagery can be found here.

About Charles Tyrwhitt

Charles Tyrwhitt (‘Tyrwhitt’ pronounced like spirit!) was founded in 1986 by Nicholas Charles Tyrwhitt Wheeler to make it easy for men to dress well. Today, Charles Tyrwhitt produces the finest menswear with timeless style and no compromise on quality. Based in England with a flagship store on the world-famous Jermyn street, Charles Tyrwhitt expanded to retail locations in America in 2002 and now has 13 retail stores including New York, Washington DC and Chicago. Best known for its wide variety of shirts, Charles Tyrwhitt offers a complete menswear range including suits, pants, blazers, jackets, sweaters, shoes and accessories.

Follow Charles Tyrwhitt on Social Media

Website I Facebook I Twitter I Pinterest  

Landon Cube Releases “Makeup” Video

 Maryland bred singer-songwriter Landon Cube releases his new video for “Makeup” today.
 
Watch
 “Makeup”: HERE
 
The video is for his new single “Makeup,” which has garnered nearly 1 million streams since its release two weeks ago and was featured on Spotify’s New Music Friday playlist.

There’s a poignant yet feel-good vibe that makes 21-year-old recording artist Landon Cube’s sound infectious. The Southern Maryland native has a diverse history within music, punctuated by his versatile catalog. With Landon’s new single “Makeup,” the young star on the rise is geared to level up to the next chapter in his career. At 16, he made the firm decision that music was his chosen trajectory and once he graduated high school, he dropped his introductory cut “Euphoria.” His participation with local viral video crew Cufboys added fuel to the fire, as Landon began galvanizing a fan base through his laid-back authenticity and knack for melding sounds. Through Cufboys he met burgeoning star Lil Skies, as the two joined forces on cuts like “Red Roses” and “Nowadays,” the former impressively hitting one million streams in less than a month. It wasn’t long before Landon was Los Angeles bound and continued his upward mobility as an artist, ultimately joining the Republic Records roster. Landon Cube, who already has over 4 million monthly listeners on Spotify, has already secured a solid following based upon his honest and heartfelt music, and the next phase in his career will bring more of that to the forefront.

MARSHMELLO + TYGA + CHRIS BROWN, “LIGHT IT UP”

MARSHMELLO + TYGA + CHRIS BROWN RELEASE NEW SINGLE AND VIDEO, “LIGHT IT UP”

Download / Stream “Light It Up” HERE

View Official Video Here

With the new single “Light It Up,” Marshmello brings Tyga and Chris Brown back together for the first time since their 2016 track, “Rumorz.” The three artists wrote the infectious new party anthem together. Released today by Astralwerks, “Light It Up” is available for download / streaming HERE. The official video was unveiled today in a YouTube Premiere, and saw its broadcast premiere on BET Jams and BET Hip Hop. Rolling up to the club in the custom Marshmello truck made by RDB LA, Marshmello, Tyga and Chris Brown proceed to light up a boring birthday celebration with an electrifying performance and a bling-laden cake. The clip was directed by Arrad, who has helmed previous videos for Tyga and Brown. View “Light It Up” HERE.

Marshmello has been nominated for three Billboard Music Awards: Top Dance/Electronic Artist and for his massive hit with Bastille, “Happier” Top Collaboration and Top Dance/Electronic Song. With nearly 10 million adjusted singles sold, “Happier” is his biggest track to date. Marshmello has continued his remarkable run with singles featuring Roddy Ricch, CHVRCHES, Pritam and SVDDEN DEATH plus an EP with San Francisco Bay Area rappers SOB x RBE, Roll the Dice, which was released earlier this month.

ABOUT MARSHMELLO

Marshmello’s star continues to rise as the famously masked artist breaks boundaries across the industry. With chart-topping singles and collaborations with the likes of Bastille, Selena Gomez, Migos, Khalid, Logic and more, Marshmello has clocked a staggering 2+ billion streams across Spotify alone and with over 40 million monthly listeners on the platform, he’s the fourth most streamed artist in the world on Spotify. His smash single “Happier” with Bastille topped the charts around the world, with cumulative streams nearing one billion. Certified Platinum in the U.S., “Happier” held the No. 1 position for three consecutive weeks on Billboard’s BDS and Mediabase/Top 40 Radio Airplay chart. The song also topped Billboard’s Dance/Electronic Streaming chart and Dance/Electronic Digital Song Sales chart. His hit “FRIENDS” with Anne-Marie peaked at #2 at Pop radio and spent over 25 weeks on the Top 40 Charts. Certified double Platinum in the U.S. and U.K. and certified triple Platinum in Canada, “FRIENDS” ranked #1 on both iTunes and Shazam’s worldwide charts, with over 500 million overall streams. 2017’s “Wolves” ft. Selena Gomez peaked at #1 on Billboard’s Hot Dance/Electronic Songs chart and #5 at Top 40 radio, and Marshmello himself ranked #4 overall on Billboard’s 2018 Dance List.

Marshmello made headlines recently when he partnered with Epic Games to throw the first ever in-game concert, inside Fortnite. The groundbreaking event drew millions of excited players who tuned in to watch the live concert at Pleasant Park, within the game. The Verge described it as an “unprecedented moment in gaming” and Forbes called it “a triumph.”

Recently featured on the cover of the Forbes magazine “30 Under 30” issue, the world-renowned DJ / producer has won numerous awards, including two iHeartRadio Music Awards, an American Music Award and an MTV EMA Award.

ABOUT TYGA

Tyga is an RIAA-certified Platinum rapper who remains a hip-hop fixture with his dedicated and growing following of millions across social media. What sets Tyga apart is his authentic and statement-heavy music. His seventh studio album, KYOTO, detailed the transformation of Tyga’s style, giving listeners an “808s and Heartbreak” vibe, speaking on relatable topics of relationships and breakups.

His chart-topping history includes 31 hits on the Billboard Hot R&B/Hip-Hop Songs chart and sales of 638K albums, 12.2 million digital songs and 1.4 billion on-demand streams. His RIAA-Certified accomplishments include the 4x Platinum hits “Rack City” and “Taste” (feat. Offset), the 2x Platinum “Faded” and five additional Gold records.

ABOUT CHRIS BROWN

Chris Brown, a consummate entertainer who has shifted the climate of R&B culture since his 2005 debut, has sold in excess of 30 million albums worldwide and has surpassed over 10 billion audio streams across digital outlets to date. Brown has won more than 125 awards, including a GRAMMY for his album F.A.M.E. in 2011. He has amassed over 7.5 billion YouTube views including over 40 music videos that each have more than 100 million views, earning him the title of male artist with the most Vevo certified videos ever and Diamond status from the streaming platform.

A chart-topping force, Brown has made more Billboard Hot 100 entries since the start of his career than any contemporary male singer alive to date, spending 160 consecutive weeks charting on the Hot 100. His last album, Heartbreak On A Full Moon, has been streamed over 1 billion times on Spotify and has been certified 2x Platinum. The album spent more than a year on the Billboard 200.

ABOUT ASTRALWERKS

Established in New York City and now finding its new home in the historic Capitol Records Tower in Los Angeles, Astralwerks was the brainchild of staffers at Caroline Records who saw an opportunity for a label focused on the emerging electronic and ambient scene. Having reached a milestone of 25 years, Astralwerks has quickly become a modern, artist-first label with a true focus on nurturing talent across the electronic genre and beyond. Acting with a scalable, independent and global thinking mentality with the capability to tap into the resources of a major label, has allowed Astralwerks to retain and sign up-and-coming artists such as Illenium, Jonas Blue, Alison Wonderland, EDEN, Sigma and Axwell /\ Ingrosso. As a testament to this pioneering approach, Astralwerks has amassed 30 GRAMMY  nominations, taken home six GRAMMY Awards and had historic releases from the likes of The Chemical Brothers, Swedish House Mafia, Halsey, Porter Robinson, Phoenix, Eric Prydz, Fatboy Slim and many more.

LAUV UNVEILS NEW TRACK & VIDEO “DRUGS & THE INTERNET”

MARKS FIRST SONG TO BE RELEASED FROM HIGHLY ANTICIPATED DEBUT ALBUM ~HOW I’M FEELING~

“~HOW I’M FEELING~ (AUTUMN TOUR, 2019)” DATES SET TO KICK OFF IN US ON OCTOBER 5 & HIT CITIES IN UK, EUROPE, AUSTRALIA AND NEW ZEALAND

HIT SINGLE “I’M SO TIRED” WITH TROYE SIVAN SURPASSES OVER 225 MILLION STREAMS & CURRENTLY #25 ON TOP 40 RADIO AND RISING

PLATINUM-certified independent singer, songwriter, producer, and pop visionary Lauv unveils new track and music video for “Drugs & The Internet” today! The song marks the first release from the singers highly anticipated debut album titled ~how i’m feeling~, which will see him continuously rolling out singles before its release. The video, directed by Jenna Marsh (Nicki Minaj, Kanye West) sees Lauv getting pulled from reality into a digital universe. He gets trapped and loses himself to the overwhelming stimulus of a world where the internet gets brought to life. Click HERE to watch!

BUY/STREAM “DRUGS & THE INTERNET”

Speaking about the meaning behind the song and video, Lauv said, “I wrote Drugs & The Internet at a time I was struggling with feelings of extreme emptiness and depression. I wrote it as a sort of self-analysis for my obsession with the way I wanted present myself to the world ; a commentary on the world we live today. It is as much self-deprecating as it is serious and sad. It flew out of me in an hour. It felt more therapeutic than any song I’d written before. As the first song off of my album ~how i’m feeling~, it is the perfect entrance into the next phase of my life and music. I am more proud of this song and video than anything i have ever created in my life, and I’m so excited that it’s yours now.”

Earlier this month, Lauv announced his “~how i’m feeling~ (autumn tour, 2019)” and due to overwhelming demand and quick sellouts, he added a 3rd date in Los Angeles, a second date in NYC, Boston and Oakland. The 19-city run is set to kick off on October 5th in Washington, DC, and hit cities across US, UK, Europe, Australia and wrap on November 11th in New Zealand. Opening on select dates are low, Chelsea Cutler and Carlie Hanson. See routing below and click HERE for more info!

Lauv’s current hit single “i’m so tired” with Troye Sivan has accumulated over 225 million streams and is currently 25 at Top 40 Radio in the US and rising. Click HERE to view the video directed by DAD (Camila Cabello, Major Lazer, Alina Baraz) and HERE to view the recently released stripped video of the single. The pair also performed the single on Jimmy Kimmel Live!

TOUR DATES

October 5 Washington, DC The Anthem*

October 6 Philadelphia, PA Fillmore*

October 7 Boston, MA House of Blues*

October 8 Boston, MA House of Blues*

October 10 New York, NY Terminal 5*

October 11 New York, NY Terminal 5*

October 13 Chicago, IL Riviera Theatre*

October 16 Oakland, CA Fox Theater*

October 17 Oakland, CA Fox Theater;*

October 19 Los Angeles, CA The Wiltern*

October 20 Los Angeles, CA The Wiltern*

October 21 Los Angeles, CA The Wiltern*

October 25 Berlin, DE Tempodrom#

October 26 Cologne, DE Palladium#

October 28 Hamburg, DE Docks#

October 30 Brussels, BE Ancienne Belgique#

October 31 Amsterdam, NL Paradiso#

November 1 Amsterdam, NL Paradiso#

November 2 Paris, FR Le Trianon#

November 4 London, UK O2 Forum Kentish Town#

November 5 London, UK O2 Forum Kentish Town#

November 20 Auckland, NZ Shed 10^

November 22 Brisbane, AUS The Tivoli^

November 23 Sydney, AUS Enmore Theatre^

November 24 Melbourne, AUS Forum Theatre^

November 26 Perth, AUS Astor Theatre^

*low opening

# Chelsea Cutler opening

^Carlie Hanson opening

FOLLOW LAUV

Website|iTunes|Spotify|Facebook|Twitter|Instagram

Coachella 2019 Attractions

Coachella wrapped up last weekend and social media buzzed for 30 days, with more than 8.3 million mentions and 49.8 million engagements (likes, retweets, shares) focused on the music festival, according to international social media analytics firm Talkwalker. 

Influencer John Charles had two of the top trending Coachella articles on news and social over the last 30 days with 386,000 and 378,000 shares and likes, respectively, but a Vlog Squad video was number one with more than 431,000 shares and likes, Talkwalker reported.  The top three were:

•Vlog Squad video – with alcohol, pool jumps and stupidity “HE SHOULD NOT HAVE DONE THIS!! (BAD IDEA) (431.6K shares/likes)

• Influencer James Charles Coachella Makeup & Lookbook 2019 video (386K shares/likes)

• Infleuncer James Charles prank (378.2K shares/likes)

 

Top mentioned celebrities during Coachella 2019

The Korean girls-band Blackpink was mentioned 1.8M times and grossed 7.9M engagements in total, more than Beyone (due to her diet and film on Netflix) with 341K mentions and 2.4M engagements.

Celebrities Mentions

1

Beyoncé

306,897

2

Ariana Grande

222,996

3

James Charles (model)

216,748

4

J Balvin

141,166

5

Justin Bieber

108,699

6

Kid Cudi

50,653

7

Nicki Minaj

49,377

8

Selena Gomez

49,000

9

Kanye West

46,788

10

Jaden Smith

31,199

Top Hashtags

 

Hashtags Mentions

1

#Coachella

2,146,586

2

#BLACKPINK

971,595

3

#BLACKPINKxCoachella_D1

470,204

4

#LISA

237,650

5

#블랙핑크 (= Blackpink)

220,837

Official Coachella 2019 Sponsor mentions

Only video and music sponsors had real impact due to venue and event names. Beverage and beauty sponsors failed in creating momentum.

Coachella Sponsors Mentions

Youtube Music

11,336

Amazon

10,440

Uber

3,572

Calvin Klein

2,914

Postmates

2,838

Heineken

1,885

Square

1,658

HP

1,180

American Express

1,080

Pantene

780

Method

632

NYX

582

Bose

567

T-Mobile

371

BMW i

245

Cupcake Vineyards

213

Red Bull

199

Absolut

181

Google Pixel 3

146

Marriott Bonvoy

34

Made by Google

8

Peets Coffee

–

 

 

MIT: Millennials Drive A Lot

While it is common to believe that Millennials are fundamentally disrupting a wide variety of industries due to their divergent preferences—especially the car industry—new research from MIT suggests that this is not the case.  

“Many Millennials report they prioritize environmentally friendly products,” says Christopher Knittel of the Sloan School at MIT, but our study shows that the so-called “Green Generation” does not exhibit significantly different preferences when it comes to transport. And that’s bad news for the environment and our battle with climate change.”

The study, Generational Trends in Vehicle Ownership and Use: Are Millennials Any Different? by MIT Sloan School Professors Christopher R. Knittel and Elizabeth Murphy http://ceepr.mit.edu/publications/working-papers/700 focused on two main facets of personal mobility: vehicle ownership, measured by how many vehicles a given household owns, and vehicle usage, measured by annual vehicle miles traveled (VMT). Each of these provides different insights; vehicle ownership gives a better understanding of the market for personal vehicles, while vehicle miles traveled provides insight on vehicle fleet usage as well as environmental footprints. 

The authors found that although a simple comparison of average ownership and use would suggest a difference, once you control for confounding variables there is no evidence of a difference. While we find that Millennials are altering life-choices that affect vehicle ownership, the net effect of these endogenous choices is to reduce vehicle ownership by less than one percent. 

“These results underline the important of policy in addressing climate change,” says Knittel. “The low vehicle ownership statistics we’ve been quietly hoping will solve climate change are an artifact of the economic conditions and general life cycles Millennials have faced and do not represent some fundamental difference in their demand for cars.”

Despite the fact that many Millennials report that they prioritize environmentally friendly products, the so-called “Green Generation” does not exhibit significantly different preferences when it comes to transport. This does not inherently mean Millennials do not consider the environment in their auto-buying decisions, but for many Millennials having a vehicle may not be a choice. 

Corvette-Powered Custom Defender 90

E.C.D. Automotive Design, known for their prestigious, high-end luxury vehicles, delivered a Corvette-powered custom Defender 90 that flawlessly fuses American muscle with a classic, off-road British icon.

The Defender 90 named Project Grey Goose, with no affiliation to the premium spirit, is powered by a 6.2-liter LS3 V8 engine that produces 430-horsepower. It’s plenty of horsepower in a lightweight, nimble Defender 90 such as this one. The LS3 engine is a popular choice among E.C.D. clients. In addition to being plenty powerful, it’s also incredibly reliable and is backed by a 2-year/50,000 mile warranty from GM.

Finished in classic Bonatti Grey metallic paint, the simplicity of the exterior of Project Grey Goose makes this truck more reminiscent of a heritage Defender. Subtle features such as the rear panoramic glass and sunroof give it a slightly modern edge.

The interior of Project Grey Goose is anything but classic. Premium Italian Spinneybeck leather in Cervo Black Sasso Nero with white diamond stitching throughout give this interior an ultra-luxurious, modern feel. A custom monogram on the headrests of the front seats offers a personal touch by the client. Technology features in Project Grey Goose include wireless charging for mobile devices, USB ports in the front and rear of the center console, back-up camera, and an amplified sounds system from JL Audio.

“One of the things we do best here at E.C.D. is combining luxury and utility – a heritage look on the exterior of the truck with modern luxury throughout the interior,” says Elliot Humble, co-founder of E.C.D. Automotive Design.