About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

ExtraOrdinary Image provided by George Wickenden and Titan Comics for use by 360 MAGAZINE.

V.E. Schwab’s New Hit ExtraOrdinary

Written by V. E. Schwab with art by Enid Balám

In 2020, New York Times Best-Selling author V. E. Schwab topped the charts with The Invisible Life of Addie Larue. Now comes Schwab’s next smash hit… ExtraOrdinary – a brand-new comic series set in the world of Schwab’s best-selling Villains novels.

This new story is set in the years between the Vicious (2013) and Vengeful (2018) novels and will feature Eli Ever, the villain/antagonist of the original story. A whole host of new comic characters will also be introduced into this epic series.

ExtraOrdinary ‘introduces Charlotte Tills, a headstrong teenager who survives a bus crash and becomes EO–ExtraOrdinary, gaining the ability to see people’s deaths before they occur. But when she looks into her own future and witnesses a murder by notorious EO-killer Eli Ever, Charlotte works to piece together the mystery of her visions and sets off to find – and change – her future – before it comes for her.‘

ExtraOrdinary #1 will hit stores and digital devices on June 23, 2021. Fans will be able to pre-order in the US from their local comic shop, in the UK/Europe from Forbidden Planet, and digitally

Tom Odell monsters image provided by Sarah Weinstein Dennison and RCA Records for use by 360 MAGAZINE.

Tom Odell × monsters

Brit and Ivor Novello award winning songwriter, plus platinum-selling, chart-topping artist Tom Odell has released an acoustic version of his latest single “lose you again” from his forthcoming studio album monsters out July 9 via Sony Music U.K/RCA Records

After a dark period of mental health stalked most of his 2018 and 20119, Odell wrote his way through it, eventually letting down his guard and pouring his feelings into new music for his forthcoming fourth studio album monsters.

The new single from the new album is “lose you again,” a fragile, heart-breaking piano ballad balanced subtly within a contemporary production. The song is about a fractured relationship and challenges the taboo of men showing their feelings.   In the official video, Tom does an emotional performance set in an empty Wembley Stadium…a powerful metaphor for the song and our times.   Tom says “It was an absolute dream to shoot a music video at Wembley. When we asked, I was not expecting them to say yes, but they did!

Odell has been working as a musician in the public eye since he was 21 when his self- penned debut album Long Way Down, earned him a UK number one album, top 10 single (the epic “Another Love” which propelled him to global notice) as well as a Brit Award. A masterful performer, Tom has appeared on The Tonight Show Starring Jimmy Fallon, The Graham Norton Show, Late Late Show with James Corden, Late Night with Seth Meyersand so many more.   Tom Odell has enjoyed over 2.6 billion streams, three UK top 5 albums including the platinum-selling, chart-topping Long Way Down; two UK top 10 singles, a 2013 Brit Award for Critic’s Choice and was awarded the prestigious Ivor Novello award for Songwriter of the Year.

Now, 30, it’s clear to Tom that the whirlwind around his debut kick started a work ethic that eventually became an obsession.  It reached an apex in September 2019 when Odell, fresh off touring his album Jubilee Road, left his home in London and went straight to LA to start writing the next album.  “Then this chronic anxiety that I’d had for a couple of years just got worse.” Odell woke up one morning “and I couldn’t do any more music.” He knew something had to change.  In the end he flew back home, went straight to his parent’s house and slowly got better.

Odell turned that challenging experience into this new album.  He also realized  his broader lyrical horizons needed to be matched by a musical expansion, with a lot of the songs on the album – created alongside songwriter Laurie Blundell and producer Miles James – leaning into a more electronic, bedroom pop sound that Odell has steadily become obsessed with over the last few years. This newfound love of DIY electronic pop chimed with the pandemic’s arrival and Odell crafted songs in a more threadbare way with instruments he had at hand, like Moog synths. It was a move underpinned by both necessity and a desire to explore. Eerie synths and head-rattling beats augment the sound.  While his new music is at times weighty, there is a lightness of touch that means Odell is able to pull off pop’s greatest trick of hiding sadness in the melodies.   In this strangest of times, this new music represents the start of chapter two in Odell’s ongoing musical journey.

As a testament to his enduring popularity, Tom Odell performed on BBC1 Graham Norton TV show (watch here) to launch his new album  and more recently he appeared on The Late Late Show with James Corden with another intimate performance of first track “numb.”  At the same time, Odell’s fan base continues to grow exponentially with his new sound and direction. He has gained over 4 million new monthly listeners since the start of the year, with ⅔ of his audience under 25. Despite joining TikTok relatively recently, his heavily engaged videos have been viewed over 15 million times and his debut singleAnother Love has had a resurgence in popularity with a new generation – it has become a viral hit and re-entered the UK official singles charts and Spotify Global Chart.

Tom Odell recently announced live dates for his UK 2022 “the monsters tour.” Tickets are available at www.gigsandtours.com, www.ticketmaster.co.uk and www.axs.com.

*Fans pre-ordering the album (vinyl, cd, cassette and more) on Tom’s official website will guarantee first access to tickets.

 Listen here / Watch Here

The album is available for pre-order here: https://tomodell.lnk.to/monsters

Art illustration by Gabrielle Marchan for 360 Magazine

Jack, Larger Than Life

On view June 26 – September 5, 2021 in the LongHouse Pavilion, Jack, Larger Than Life, is an intimate portrait of creator-collector Jack Lenor Larsen (1927–2020). His innovative textiles are presented side by side with his various “enthusiasms,” the objects of craft and art he assiduously gathered, as well as the clothing he collected and wore.  Over 100 objects from the several thousand in LongHouse Reserve’s collection are juxtaposed with Jack’s pronouncements and videotapes of his interviews.

My acquisitions seemed to reinforce my own personal identity…

In collecting I found a quiet means of sharing enthusiasms

—Jack Lenor Larsen

In a period of increasing automation, Jack Lenor Larsen reintroduced handweaving techniques to the textile industry.  Established in the 1950’s, his eponymous brand presented a series of innovations, making Larsen one of the most prolific and respected American designers of his time. A proponent of craft before it was trendy, Larsen’s appetite for the handmade took him across the globe seeking both traditional techniques and modern interpretations. Jack had an insatiable hunger and curiosity for other cultures. Said Kate Irwin, Curator of Costume and Textiles at the RISD Museum, “From the beginning of his career to his last collection for Cowtan & Tout in 2019, Jack’s approach to textile design was innovative and technical, while steeped in hand-craftsmanship and global practices of making. Many of his early designs combined natural fibers with synthetic materials of varying textures, transforming age-old textile techniques into contemporary designs that softened the transparent glass and dense steel of modernist International Style buildings.”

Don’t be reverent. Be relevant. Keep on changing.

—Jack Lenor Larsen

Nearly fifty iconic Larsen textile lengths fill the gallery with color, texture, and pattern, including major commissions such as Leverlin for Lever House, New York’s first International Style high rise; Swazi Drapery for the Wolf Trap Theater; and Magnum, with light-reflecting mirror Mylar, for the Phoenix Opera House.

Organized according to the color stories Jack favored in his textile designs, exhibition groupings weave together a spectrum of Larsen textiles with garments from Jack’s wardrobe, furniture and art from his home, and sculptural objects from around the globe. Atop an angular Wharton Esherick table sits a Dale Chihuly silvered glass cylinder. The table was Jack’s first important purchase and started his extensive Esherick collection (the largest outside the artist’s own house museum). The Chihuly was the last of several gifts from the artist to his friend and mentor on the occasion of a milestone birthday. A graphic Japanese kimono rubs elbows with a Marc Leuthold-carved ceramic and Stephen Proctor mid-century table; metalwork vessels by Chunghi Choomingle with a Japanese indigo patched boro and West African resist-dyed textiles; Dawn MacNutt’s fiber sculpture keeps watch over a Sheila Hicks miniature and Toradja armor made of horn (a gift to LongHouse from playwright Edward Albee). As backdrop to these groupings, an entire wall is covered in a sensuous array of Larsen’s printed cotton velvets.

LongHouse provided a home and a stage on which Jack shared various passions. Honoring Jack’s generous, generative spirit, this exhibition is an invitation to “open eyes to alternatives.”

Perceiving lies in comprehending the whole, the essence of an object,

not just its outline or another superficial aspect.

—Jack Lenor Larsen

Jack, Larger than Life is curated by Wendy van Deusen and Sherri Donghia; Kate Irwin, Exhibition Writer, and additional support from Caroline Bauman, Alexandra Munroe, and Lee Skolnick.

The exhibition is designed by Lee Skolnick, and his firm, SKOLNICK Architecture + Design Partnership.  Design team members included Jo Ann Secor, Director of Interpretive Services, Scott Briggs, Associate Principal and Project Manager, Katie Ahern, Senior Manager, Content and Visitor Experience Design, and Vonn Weisenberger, Exhibit Designer.

This exhibition was made possible in part by the generous support of Cowtan & Tout / Larsen, Amita Chatterjee, and Nina Gilman.  Public Programs are funded in part by Suffolk County and LongHouse Reserve Members and Supporters.

 

Wallie The Sensei image provided by Ernest Duke and Capitol Records for use by 360 MAGAZINE.

Wallie the Sensei × Lamb

Compton native, rapper Wallie the Sensei continues his recent hot streak with a luxurious, emotional new single, “Lamb,” out today on Capitol Records. The track is featured on Wallie’s new mixtape, Golden Child, out July 2. Watch HERE.

The lush throwback finds Wallie effortlessly singing over a buttery beat, showcasing his one-of-a-kind flow and knack for incisive lyrics about his come-up. “B*tch, nobody had it in my fam, I put my foot down,” he sings. “Put my other foot down like I could drive this car, let the motherf***kin hood down.” In “Lamb,” Wallie walks through his rise from hustling street grinder to global rap star. His narratives are poetic and detailed, rivaling rap’s most vivid writers.

“Lamb” comes alongside an extended run of excellence for Wallie, who dropped the low-key summertime anthem,“03 Flow,” in late May. The track also follows Wallie’s team-up with Detroit talent 42 Dugg on the enthralling remix of Wallie’s own hit single “Scandalous.” The two trade bars with ease and confidence, as Wallie offers up some of his most lucid lines, recounting the struggles of success and the haters who would come for his head.

Since the release of Wallie the Sensei’s No Love EP at the beginning of 2020, he’s quickly become a West Coast artist to watch. Respect magazine praised the “Scandalous” video for showcasing Compton’s “camaraderie, hustle, and rawness,” while Rosecrans Ave highlighted Wallie’s storytelling abilities, saying he is “providing guidance to those who come after” with his pain-stricken tales. After the hit of the “Scandalous” remix, Wallie the Sensei’s proved that his skyrocketing success is no fluke. “Lamb” is poised to reach even more open-minded listeners. It’s an anthem for hustling Cali natives and anyone who craves a little bit of glow-up magic.

Watch the Visual for “Lamb” HERE

Pre-Save “Golden Child” Mixtape HERE

statistics illustration via Maria Soloman for use by 360 Magazine

Seven tips that will ensure your website’s calls-to-action get results 

Offering high-quality products or services is great, but it’s not always enough to make a sale. You also need to ensure you have strong calls-to-actions (CTAs) on your website. 

These are words or phrases, often presented on a button, that tell your customers what to do next. Sometimes, people just need a little bit of a push! 

In this article, we’re going to show you how to optimize your website’s CTAs so you can make more sales. 

Make sure your calls-to-action are bright and bold 

The design of your CTAs is just as important as the wording! You don’t want them to blend in, or readers might not spot them. So, you need to put some thought into how you can make them stand out. 

Typically, CTAs are presented on a clickable button. When choosing the color of yours, try to pick a hue that fits in with your branding, but that will still stand out against the background it’s on. Make sure the button is big enough, too — it should be one of the first page elements people are drawn to when they land on your website. 

Let’s take a look at a few examples for inspiration.

Paramount Plus, a new TV and movie streaming service, has a bright and bold CTA right on their homepage. 

There are two things in particular that stand out: first, the copy says TRY IT FREE. Because Paramount Plus is so new, it’s important that they reel in customers this way — after all, there are a lot of streaming services out there, so people will want to try before they buy. Additionally, the color of the button is a bright and clear blue. Not only does this color work with the company’s branding, but the blue also contrasts well against Spongebob’s yellow, making it even more eye-catching. 

KiwiCo, a kid’s craft subscription service, has a stand-out CTA right on their homepage as well. 

They’ve used a bright and bold green color to ensure their CTA button stands out against the grey background, and they’ve also added a fun light bulb icon that draws the eye. Not only does this help the call-to-action to stand out, but it could also spark a website visitor’s imagination and convince them to click through to “get a crate”. 

Think about how you could ensure your CTAs stand out on your website. What colors would work well, and are there any fun icons you could add for some extra interest? 

Stir up a sense of urgency 

If you create a sense of urgency with your CTAs, you can make your consumers feel like they’ll miss out if they don’t act now. This can lead to more people taking the action you’re looking for right away.

You can help create a sense of urgency with timers that outline when a particular promotion will end, or how much stock you have left, for instance. Let’s take a look at an example of a business that uses this tactic well.

For instance, Amazon likes to let people know when stock of a particular product is running low. They’ll then tell you to “order soon” to avoid missing out on the items you need.

This is a powerful technique that could provide a sense of uncertainty that will be just enough to push people into making a purchase. They even have two different buttons customers can press — one of which says “buy now”, which increases the feeling of urgency. Amazon is the biggest online retailer in the world, so this is clearly a tactic that has served them well. 

Play on your website visitors’ FOMO 

Similarly, fear of missing out, or FOMO, can be a very effective motivator. So, it’s worth playing on this with your calls-to-action. Make your readers feel like people just like them have taken your desired action and are better off because of it!

To provide you with some inspiration for your own CTAs, let’s take a look at a company that does a great job of stirring up a sense of FOMO with theirs. 

Venngage, a company that specializes in helping people to create infographics, makes sure to instil the fear of missing out in their audience in their guide to what infographics are.

Within their article, they promote a webinar they’ll be hosting on the topic, and urge people to “SAVE MY SPOT”. This creates a sense of scarcity, and encourages people to act fast to avoid missing out. Plus, the CTA is presented on a bright green button, which really helps it to stand out. 

If you’re hosting an event or promoting a limited edition product, make sure you make it clear to people that they could miss out if they don’t buy their ticket or item right now. It could just be enough to boost your conversions. 

Provide different calls-to-action for different people

Different people who visit your site might be at different stages of the buying journey. This means it can often be helpful to have different CTAs that correspond to these different stages. For example, you might want to encourage one person to make a purchase, but direct someone else towards giving you a call to get more information about what you do. 

Let’s take a look at some businesses that use this tactic well. 

For instance, you’ll find several different CTAs on Loganix’s link building services page. At the very top of the page, you’ll see a button that urges people to “get started” — this is great for people who have already decided that they would like some help with their link building and that Loganix is their company of choice.

However, people who scroll down the page to find more information will also find a range of other CTAs, such as “learn more” and “read more testimonials”. These target people who aren’t quite sure about this service or want to know more about the company in general. 

This approach is particularly effective for a service-based organization like Loganix. They’re providing something slightly more abstract than a physical product, so people looking to spend money with the business might need more convincing. These different CTAs are sure to point them in the right direction. 

Similarly, Best Value Schools have multiple CTAs on their homepage. The website helps prospective students to choose the next step in their education and career, which is always going to be a huge decision. So, they have different calls-to-action to attract people at different stages in their journey. 

They have options to “find your school”, “view all resources”, “view all rankings”, and more. Think about all of the different types of people who could be browsing this website. “Find your school” targets people who already know what kind of path they want to pursue, while the CTAs that urge people to find more information are more suited to people who are earlier in their journey, and who might not even be sure that higher education is for them. There’s a CTA for everyone. 

Consider who’s likely to land on your website, and what they might need in their current stage of the buyer journey. Do they want to make a purchase straight off the bat, or will they need more information? You should add CTAs that cater to everyone. 

Make it very obvious if you’re offering a freebie

If you’re creating a CTA to promote something that won’t require your website visitors to spend any money, be sure to make that very clear. This can work well for free templates, free trials, free consultations, and the like. 

Keep in mind that offering something for free is also a great marketing strategy in general. It shows people what you do, and is likely to lead to them spending money with you in the future.

To provide you with some inspiration, let’s take a look at companies that incorporate freebies into their marketing and CTAs well.

For instance, Bay Property Management Group, a real estate management company with multiple locations across the east coast, promotes their free property management analysis on their Philadelphia location page. 

You can clearly see where you need to click to get a free property management analysis, as the bright blue CTA button really stands out! Just above their freebie call-to-action, they also outline the benefits of clicking through — doing so will help prospective to find their ideal tenants without breaking the bank.

The company is offering a very valuable service for free, and they’ve made that very clear with their CTA. This is sure to lead to a lot of click-throughs and could drive a lot of future business for the company. 

SocialPilot does something similar partway through their guide to Facebook analytics tools.

They provide their own social media platform so, along with outlining the pros and cons of all the different tools out there, they’ve mentioned and promoted their own. Not only that, but they’ve also encouraged people to try it for free.

The bright blue banner really makes this CTA stand out, and they’ve made it very clear that trying out their tool won’t cost the user anything. They’ve mentioned “free” twice and even clarified that they won’t take your credit card details, so you won’t be stung if you forget to cancel at the end of your free trial. This is sure to convince a lot of people to give it a go and could lead to a lot more sales for the company. 

Could you offer something valuable to your prospective customers for free? If so, make it very clear that engaging won’t cost them anything, and it could actually boost your bottom line in the long run. 

Lead with a strong verb 

The whole point of a call-to-action is to convince someone to do something — that means you should always lead with a strong verb. Words and phrases like “sign up” and “submit” might do the job, but they aren’t very powerful, so you’ll want to go with something stronger for the best results. 

Here are some examples of CTAs with strong verbs that you could use: 

  • Download now
  • Get started
  • Create your account
  • Explore now
  • Discover more
  • Schedule an appointment

All of these CTAs are clear, convincing, and make it very obvious what you prospective customers should do next. 

Inject some personality into your calls-to-action 

You want your prospective customers to engage with your CTAs, and injecting them with your personality can really help. To start, you should identify your brand voice, if you haven’t already.

Consider how you want to address your customers, first and foremost. Are you professional? Funny? Playful? Inspirational? Think about who your audience is and how you want to relate to and communicate with them.

Let’s take a look at a few examples of businesses that do a great job of incorporating their brand voice into their CTAs for the best results. 

For example, Express, a clothing retailer, does this well on their homepage. 

When you first visit their site, you’re presented with a banner that urges you to “join the TikTok challenge”. They’re trying to get their customers to post about their lives post-pandemic, and want them to share their outfits (which are hopefully from Express). This CTA wouldn’t work for every business, but it’s effective for Express, which is a young and savvy clothing brand with an audience that is immersed in the online world. This shows the company is engaging, boundary-pushing, and adventurous, which increases the chance of their ideal customers clicking through and jumping on board with their challenge. 

There’s also plenty of personality in the CTAs that the luxury vodka brand Grey Goose uses on its homepage.

One of their most interesting examples is “uncork the truth”. This phrase suggests a few different things about Grey Goose’s personality. First, using a word like “uncork” is fun and relevant, as they are an alcohol distiller. Second, the phrasing shows that they want to be transparent in how they make their products and what ingredients they use. Consider if you can use a similar play on words in your own CTAs to show off your brand personality.

Summary

Your CTAs are some of the most important aspects of your website! To get people to do what you want them to do, you have to give them an extra push. In this article, we outlined seven different ways to enhance your CTAs, including using your brand personality, improving your design, using strong verbs, and more. There’s work to be done — get to it!

Author bio & headshot

Adam Steele is COO and co-founder of Loganix, which is an SEO fulfillment partner for digital marketing agencies and professionals. The company provides the SEO services that businesses need to grow and achieve their goals. If you enjoyed this article, you can find more SEO guides and templates on the Loganix blog. 

Adam Steele is COO and co-founder of Loganix image for use by 360 magazine
Mabel Image provided by Jennie Boddy and Capitol Records for use by 360 MAGAZINE.

Mabel × Let Them Know

Mabel is back today with the brand new single “Let Them Know,” which is available now on Capitol Records. Listen HERE and watch the video HERE.

It’s the first new music of 2021 from Mabel, who in the last year or so alone has won the BRIT Award for Best Female Solo Artist, surpassed 4 billion streams and 2.2 million adjusted album sales for first album “High Expectations” (the biggest-selling debut by a British woman in 2019), and added to her formidable catalogue of smash hits like “Don’t Call Me Up” with 3 more top 10s under lockdown.

Futuristic, fearless and feel-good, “Let Them Know” is the unmistakable arrival of a new era and mindset for Mabel. Written alongside friends and close collaborators Raye, SG Lewis and MNEK, it’s an anthem about dressing up (with nowhere to go), and projecting confidence (even in times of trouble). On “Let Them Know” – and much more new music to come – Mabel’s girl-next-door candor remains, but her superstar-status shines brighter than ever before.

Mere weeks after she won her first BRIT Award – and midway through touring “High Expectations” – the world stopped: and for Mabel, a rare moment to pause and process an astonishing few years in the public eye came with it. At the beginning of the pandemic Mabel moved back in with her parents, threw herself into dance classes, and channeled everything she missed (close friends, the big night out, young love, feeling unafraid) into this brand new musical chapter. Within, songs distil the sweaty, grotty and frankly unglamorous side of noughties club land – as lost to the pandemic – alongside deeper cultural influences for Mabel: “Let Them Know”, for instance, was inspired by obsessively re-watching ‘Paris Is Burning’, ‘Pose’ and ‘Drag Race’, while reflecting on dance music’s generational ethos of expression, liberation and inclusion.

While “Let Them Know” sounds, inadvertently, like the world opening up again, its unapologetic spirit is ultimately dedicated to anyone who’s ever felt less than. For herself as much as her legion of young fans, in 2021 it is time – finally – to “Let Them Know” that you’re that bitch.

Terrell Hines Image provided by Erin Cooney and Capitol Records for use by 360 MAGAZINE.

Terrell Hines Releases New Single Radon Dungeon

Today, Georgia-born, Los Angeles-based pop visionary Terrell Hines released his new single, “Radon Dungeon.” On the effortlessly smooth, funk-laced track, Hines conjures up visions of a toxic, worse-case scenario but emerges with a seductive anthem worthy of a post-apocalyptic discothèque. As Substream Magazine observed upon the release of his 2019 debut EP, he’s “an artist that knows there’s nothing he can’t turn into song.” Listen HERE. The accompanying visualizer, which was shot in his hometown of Atlanta, was directed by Jelani Miller (SoFaygo, Tony Shhnow, 10KDunkin). View HERE

“’Radon Dungeon’ is world of fun -an underground space for the outcasts of society,” says Terrell Hines.

“Radon Dungeon” is the follow-up to the euphoric “Who Do You Love?,” which Netflix tapped to fuel its summer movie preview. Hines, hailed as a “Breakout Emerging Artist” by Billboard, has already amassed more than five million streams without releasing an album or touring the U.S. He displays a polymathic musicality, honed in part during his studies on scholarship at Berklee College of Music. In 2019, he appeared on the title track to Beck’s Hyperspace album and saw a major boost after his song “Get Up” was used during an Apple Keynote.

In 2020, Hines released his first tape, Portal One: The Mixtape, a nine-track project that featured the raw energy of live instrumentation. Watching the events of the summer unfold prompted him to remix “Get Up,” adding a new verse from Vince Staples. NPR Music observed, “…in the context of this summer’s movement, lyrics like ‘I’ve been waiting my whole life’ along with the driving percussion and the increasing desperation in Hines’s voice, begin to take the shape of shouts for justice in a protest moving down a city block.” In October, he released the electrifying single “We’re All Gonna Be Killed,” which reflected on “the tension of 2020 so far.”

Hines creates an entire ecosystem for his songs, where sonic structures and lyrics are just as likely to be inspired by the sociopolitical as the personal, by functional architecture as abstract art, by the austere science of survivalism as the limitless potential of technology. The best part is, you don’t have to know all that to feel the holistic magic of his work.

Joes Rubuchon MGMLV provided by Ashley Farkas and MGM Resorts International for use by 360 MAGAZINE.

MGM Grand Announces Reopening of Joël Robuchon’s Restaurants

The pinnacle of French fine dining will make its return to Las Vegas as MGM Grand announces the reopening of its restaurants by the late legendary chef, Joël Robuchon this July.  The namesake destination, Joël Robuchon – Las Vegas’ only Three Michelin-starred restaurant – will welcome guests back beginning July 1 with a menu celebrating beloved dishes from over the years. L’Atelier de Joël Robuchonthe creative countertop workshop, will open its doors July 15 experimenting with simple ingredients to create dishes new to Robuchon’s restaurants while maintaining its impeccable standards.   

“It is an exciting day for us to bring back Joël Robuchon’s award-winning establishments back to MGM Grand’s dining portfolio and the Las Vegas restaurant scene overall,” said MGM Grand Vice President of Food & Beverage Andreas Reich. “For nearly two decades, Chef Robuchon’s restaurants set the standard for French culinary innovation on The Strip, and we cannot wait to enter this new era, carrying on the master’s legacy.”  

Inside Joël Robuchon’s Reopening – July 1 

  • Overview: Epitomizing the pursuit of the perfect fine dining experience, Joel Robuchon will reopen with its heralded degustation menu – 15 courses of edible masterpieces conceptualized by Chef Robuchon through his years. Additionally, guests will see the return of favorite tableside moments including its cherished cheese, bread and mignardises carts roaming the luxurious Art Deco space complete. 
  • In the chef’s words: “We’ve felt an immense outpouring of love from Robuchon fans looking forward to the moment they’ll be able to dine with us again. In the spirit of reembracing those we have missed dearly, we’re cultivating a menu of the most beloved dishes in honor of each of our guest’s memories over the years.”  – Christophe de Lellis, Executive Chef of Joël Robuchon

     

  • Menu Highlights:  
    • Le Caviar Imperial – Osetra caviar served atop king crab in a crustacean gelée dotted with cauliflower puree.  
    • La Langoustine – Truffled langoustine ravioli served with simmered cabbage and foie gras sauce.  
    • La Rosa – Delicate gelee of Dassai “39” sake topped with white chocolate rose and orange coulis.  

Inside L’Atelier de Joël Robuchon’s Reopening – July 15 

  • Overview: Chef Robuchon’s rebellious concept built to challenge the status quo of fine dining will continue its purpose through experimental new dishes that blend approachable ingredients with boundary-pushing cooking techniques. Guests can enjoy Pre-Fixe and A La Carte menu options while dining at L’Atelier’s countertop, wrapping around its open kitchen and framing the precision, mastery and artistry of its culinary team.  
  • In the chef’s words: “The downtime provided us the opportunity to brainstorm ways to revive the daring spirit of L’Atelier. Guests will be wowed by the way we will transform commonly used ingredients into dishes never-before-seen at a Robuchon restaurant or elsewhere. The menu is both recognizable and approachable for newcomers, as well as a stimulating challenge for gourmands. I cannot wait to introduce our year’s worth of conceptualization into action.” – Jonathan Doukhan, Executive Chef of L’Atelier de Joël Robuchon 

     

  • Menu Highlights:  
    • Le Saint Pierre – John Dory à la plancha on a “sambol” of tomato, confits lime zest and cilantro puree.  
    • Le Grenouillle – Caramelized frog legs on creamy spelt risotto. 
    • La Framboise – White chocolate sphere with fresh raspberry and yuzu ice cream.

Hours of operation for both restaurants will be Thursday – Monday from 5:30 p.m. – 10 p.m. To make reservations, visit MGM Grand’s website or call 702.891.7925.  

RV camper illustration by Heather Skovlund for 360 MAGAZINE

2021 Is The Summer of Road Trips

Make this the Summer of the road trip! What to see and where to stay.

This summer is all about making up for the lost vacations from the last year, and what better way to see it all (and make up for lost time) than a road trip to our country’s beautiful state and national parks! Pack up the car or, better yet, try out the popular RV lifestyle by renting an RV from peer-to-peer rental platform Outdoorsy.

As always, pinpointing where to go can be the hardest part but we’re here to help. We’re sharing some of the most scenic views across the country and where to stay when taking in all this beautiful country has to offer.

Arizona: Red Rock State Park

If you’re visiting the Sedona area, Red Rock State Park provides some of the most breathtaking scenery you may ever see. Simply strolling through this rugged valley with its startling sandstone formations is a sight for the eyes, but if you choose to visit the Chapel of the Holy Cross, you’ll add to the magnificent spectacle. Built into the buttes of the Red Rocks, the Chapel of the Holy Cross is considered an architectural wonder. Spend the night at the Verde Valley RV Campground in Cottonwood just a 30-minute drive from Red Rock State Park. Bring your RV or stay in one of their adorable tiny houses or cabin rentals.

California: Yosemite National Park

Any way you slice it, Yosemite National Park is one of the most scenic spots on Earth. To get a spectacular view of the Park’s highlights, including Half Dome and Yosemite Falls, take in the scenery from Glacier Point. With a commanding elevation of 7,214 feet, this popular overlook is a great way to see all the beauty of the Yosemite Valley. You can set up your home base at Yosemite Lakes RV Campground only five miles from the west entrance of the national park. Park your RV in a full hookup site or stay in one of their cozy riverside yurts.

Maine: Acadia National Park

Thunder Hole in Acadia National Park is named due to the thundering sound that occurs when the waves of the Atlantic roll into the cavern on this inlet at Acadia. The water can splash as high as 40 feet! Thunder Hole also offers fabulous views of Otter Cliff and the Great Head from the safety of an observation deck. A seaside RV site or a colorful cottage at Narrows Too RV Campground in Trenton is the perfect place to stay for a visit to Acadia and offers amazing views of the Mt. Desert Narrows Island.

New Hampshire: Odiorne State Park

Pick your favorite vista when you visit Odiorne State Park, in Rye. There are beautiful views of the woodlands, the rocky coastline and the Atlantic Ocean. On a clear day you can see the Isles of Shoals, a small group of six islands located about six miles off the coast. In addition to the views, there is also the Seacoast Science Center and the remains of Fort Dearborn, established during World War II to help protect the Portsmouth Harbor. Tuxbury RV Campground is a little over 30 minutes from Rye and is the perfect hideaway. Enjoy the beautiful swimming pool, kayak on the pond and then retreat to your RV or one of their cozy tiny house vacation rentals.

Pennsylvania: Tucquan Glen Nature Preserve

One of the most scenic spots in Lancaster County is Tucquan Glen Nature Preserve. Lake and river views, as well as streams, creeks, and waterfalls are just a few of the scenic details here.  The rugged terrain of the woodlands provides possible glimpses of the preserve’s wildlife inhabitants, including coyotes, fox, and deer. Several well-marked trails lead the way as you explore the amazing scenery. A little over 20 minutes from the Preserve, visit Circle M RV Campground which offers both RV sites and yurt rentals, the perfect way to enhance this once in a lifetime vacation.

Washington: Kerry Park

Kerry Park, in Seattle, is the perfect spot to grab a panoramic view of the Emerald City. If you’ve seen such a shot in a magazine or movie, it was most likely taken from Kerry Park. There are so many pluses to visiting this location. Not only is the view of the city skyline spectacular, two bonus views include Mt. Rainier and Elliot Bay. Also, the charming neighborhood of Queen Anne provides views of 19th century homes in Upper Queen Anne, and another one of Seattle’s best locations for amazing views, the Space Needle, in Lower Queen Anne. Seattle is a perfect day trip when you stay at the Leavenworth RV Campground. Park your RV, pitch a tent or rent a cabin or cottage.

How to Rock a Face Mask and Still Look Stylish This Summer

It’s hard to believe that it’s been just over a year since face masks became the must-have item when you step out of your house. When they were first advised, people were happy to scoop up whatever masks were available. Since then, face masks have evolved. Now, they aren’t just made for protection– they can also act as a fashion statement. 

So, as the country prepares to enter into a second summer where face masks are still advised in some areas, why not look for ways to rock yours in style? We’ve got some great ways you can look stylish all summer long while wearing your face mask.

Choose a Mask that Makes a Statement

The first tip regards your mask selection. Rather than the standard mask that looks just like all the rest, why not pick one that makes a statement? That could mean it has cool artwork, unique color, text or a funny saying on it, graphics, or a cool design. You can visit sites like funatic to get more ideas.

Change Things Up – Don’t Wear the Same Mask Every Day

At this point in the pandemic, there’s a good chance you’re getting sick of wearing a mask. The good news is that there has been some loosening of restrictions. Depending what state you live in, these restrictions may be much further along. To add a little variety to your look, why not start a collection of face masks? That way, you can pick a different one every day. It’s just as interesting as a different outfit every day.

Let Your Eyes Be the Focal Point

If you’re the type that would usually wear a full face of makeup, a mask can most definitely mess with your look. Not only will everything be covered up on your face, but it often transfers onto the mask. So instead of face makeup, let your eyes act as the focal point. Take the extra time to put emphasis on your eyes and it will change your entire look– even with the mask on. 

Make Sure You Can Wear Your Sunglasses Comfortably

Because sunglasses are a summer staple, you need to be sure that you can also wear your sunglasses with ease while sporting your mask. This is important for anyone that will need to wear a mask outdoors. Typically, the masks that have a wire at the bridge of the nose allow for a better fit and tend to do better with glasses. It may take a bit of trial and error until you find the “right” style.

Wearing Your Mask with Confidence

While it may be hard to stomach that we are entering into another summer and masks are still around, the hope is that it won’t be this way for much longer. Plus, you can certainly rock your mask and still look stylish–it can even be seen as a fashion statement.