About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

4.20 Mumu Fresh Live in L.A

Come enjoy Grammy award nominated Singer/Song writer Mumu Fresh Live at The Gypsy Palace known as Awa Oasia in Downtown Los Angeles.

Mumu Fresh is a refreshing taste to today’s music scene. Mumu Fresh is a rare breed multifaceted artist serving Jazz, Hip hop, R&B with a powerful voice filled with pure soul. Joining her to move the crowd on the turntables none other than DJ Dummy her collab partner from “The Vintage Babies” & J.Cole’s Tour DJ.

The show opener is the Majestic Kalibri Music & this event will be hosted by Baltimore Rapper & native E Reece. Make plans to close out the evening with us by staying for A Special DJ Set from Shafiq Husayn of Sa Ra spinning his new Album The Loop. The Resident DJ is L.A Legend Dj  Monalisa. This event is going to be smokin hot for 4.20!

#fusicology

#360mag

Doors open at 8pm | Showtime 9pm

MUMU FRESH IS THE TRUTH.

Kygo and Rita Ora “Carry On”

KYGO AND RITA ORA RELEASE NEW SINGLE & VIDEO “CARRY ON” FROM UPCOMING BIG-SCREEN COMEDY ADVENTURE POKÉMON DETECTIVE PIKACHU

Global superstar, producer and DJ, Kyrre Gørrvell-Dahll a.k.a. Kygo and Rita Ora, release new single and video “Carry On” today via Palm Tree Records/ RCA Records. The track is the only song released from the upcoming movie POKÉMON Detective Pikachu, the first-ever live-action Pokémon adventure, with an all-star cast led by Ryan Reynolds and featuring Rita Ora as Dr. Ann Laurent. The official video was directed by Colin Tilley and JSV, and stars Rita in the POKÉMON universe and includes scenes from the eagerly anticipated movie, in theaters May 10.

Click HERE to watch!

BUY/STREAM “CARRY ON”

“Carry On” follows Kygo’s first release of 2019, “Think About You” featuring Valerie Broussard, who is newly signed to his Palm Tree Records/ RCA Records.The video, by renowned visual artist and Instagram sensation Sarah Bahbah, stars actors Dylan Sprouse and Khadijha Red Thunder as lovers. Exploring the progression and fragility of romantic love, the video brings Kygo’s emotive song and Bahbah’s iconic cinematic stills to life. The single already has over 42 million Spotify streams and 14 million YouTube views.

Click HERE to view!

Stay tuned for more from Kygo very soon!

The release of “Carry On” continues Ora’s recent streak of collaborations, including “Only Want You,” featuring 6LACK and the powerhouse track “R.I.P.” with Sophia Reyes and Anitta. Earlier this week she announced her partnership with Conecuh Brands to launch Prospero Tequila and joined the team as their Chief Creative Partner. Next up for Ora is the European leg of her Phoenix World Tour, which includes a string of Arena dates in the UK.

ABOUT KYGO

Kygo is a Norwegian-born, world-renowned producer, songwriter, DJ and music marvel who has turned himself into an international sensation in unprecedented time. Recently, he celebrated his sales achievements with a plaque at his sold-out headlining show at Barclays Center on his “Kids In Love” Tour. The musical prodigy and producer/DJ has amassed over 10.4 billion combined streams worldwide, over 76 Million Track Equivalents Worldwide, and 2.5 billion total video views to date. His latest single “Remind Me To Forget”  featuring Miguel has seen major success with over 475 million total combined streams and the video has garnered over 58 million views (Click HERE to watch), along with his recent release with Imagine Dragons entitled “Born To Be Yours”, which has over 278 million Spotify streams.

He was crowned Spotify’s Breakout Artist of 2015, as songs including “Firestone (feat. Conrad Sewell)” and “Stole The Show (feat. Parson James)”, which was certified gold or platinum in sixteen countries, helped him become the fastest artist to reach 1 billion streams on Spotify. Kygo’s first album, Cloud Nine, debuted at #1 on iTunes Dance Albums Chart and at #1 on Nielsen Soundscan’s Electronic Albums chart. The album received tons of positive attention from critics, in which Rolling Stone called it “unfailingly gorgeous.” Kygo made his U.S. television debut on The Late Late Show with James Corden where he performed an acoustic version of “Stole The Show (feat. Parson James).” He has also performed on Good Morning America, The Tonight Show Starring Jimmy Fallon, and The Ellen DeGeneres Show.

In 2016, Kygo landed on the cover of Billboard Magazine surrounding his colossal success. Later that year, he performed “Carry Me” at the Rio Olympic Closing Ceremony with singer-songwriter Julia Michaels; calling it “one of the biggest performances of his career.” Continuing his success, Kygo released “It Ain’t Me” with Selena Gomez which reached Top 10 on the Billboard Hot 100 and amassed over 816 million Spotify streams to date with USA Today declaring the song one of 2017’s most potent contenders for the official song of the summer, explaining that the tropical house-flavored beats “scream summer.” Kygo continued to take over 2017 by releasing his EP Stargazing following his sophomore studio album, Kids In Love, an eight-track body of work, adding on his global Kids In Love tour starting in Helsinki, Finland and ending in Boston, MA. He also released “First Time” with Ellie Goulding which charted at #1 on iTunes in 14 countries and debuted at #9 on the Billboard Hot Dance/Electronic Songs chart, and the music video has garnered over 76 million views.

ABOUT RITA ORA

Rita Ora is an international pop singer with four #1 UK singles and holds the record for the most Top 10 singles for a British female artist in the UK with a total of 13. Her U.S. debut album Phoenix has amassed almost 2 billion streams worldwide, spawned 3 platinum singles and includes “Lonely Together,” her collaboration with Avicii which won Best Dance VMA at the 2018 MTV Video Music Awards. In addition, her debut album, Ora, premiered at #1 on the UK charts and was certified platinum. Rita is also a multi-talented industry leader across TV, culture and fashion, with brand partnerships across key sectors. Her film credits include the Fifty Shades of Grey franchise, Fast & Furious, Southpaw and the upcoming POKÉMON Detective Pikachu.

ABOUT POKÉMON Detective Pikachu

The first-ever live-action Pokémon adventure, POKÉMON Detective Pikachu stars Ryan Reynolds as Detective Pikachu and is based on the beloved Pokémon brand one of the world’s most popular, multi-generation entertainment properties and one of the most successful media franchises of all time. Fans everywhere can now experience the iconic Pokémon Pikachu on the big screen as never before, as Detective Pikachu, a Pokémon like no other. The film also showcases a wide array of beloved Pokémon, each with its own unique powers and personality.The story begins when ace detective Harry Goodman goes mysteriously missing, prompting his 21-year-old son Tim to find out what happened. Aiding in the investigation is Harry’s former Pokémon partner, Detective Pikachu: a hilariously wise-cracking, adorable super-sleuth who is a puzzlement even to himself. Finding that they are uniquely equipped to work together, as Tim is the only human who can talk with Pikachu, they join forces on a thrilling adventure to unravel the tangled mystery. Chasing clues together through the neon-lit streets of Ryme City, a sprawling, modern metropolis where humans and Pokémon live side by side in a hyper-realistic live-action world they encounter a diverse cast of Pokémon and uncover a shocking plot that could destroy this peaceful co-existence and threaten the whole Pokemon universe.

POKÉMON Detective Pikachu also stars Justice Smith, Kathryn Newton, Suki Waterhouse, Omar Chaparro, Chris Geere, Rita Ora, with Ken Watanabe and Bill Nighy. The film is directed by Rob Letterman, from a screenplay by Dan Hernandez & Benji Samit and Rob Letterman and Derek Connolly, story by Dan Hernandez & Benji Samit and Nicole Perlman, based on the “Detective Pikachu” video game developed by Creatures Inc. It is produced by Mary Parent, Cale Boyter, Hidenaga Katakami and Don McGowan; with executive producers Joe Caracciolo, Jr., Ali Mendes, Tsunekazu Ishihara, Kenji Okubo, Toshio Miyahara, Hiro Matsuoka, Koji Ueda. Music is by Henry Jackman. Warner Bros. Pictures and Legendary Pictures present a Legendary Pictures Production in association with Toho Co., Ltd, a Rob Letterman Film. It will be distributed outside of Japan and China by Warner Bros. Pictures, in Japan by Toho Co., Ltd. and by Legendary East in China. Rated PG. www.detectivepikahumovie.com

Follow Kygo on Social Media

Website | Facebook | Twitter | Instagram

Sherwood Marty “Doin My Thang”

SHERWOOD MARTY DROPS NEW SINGLE “DOIN MY THANG“

Baton Rouge’s Sherwood Marty just released his latest single, “Doin My Thang.”

This follows his BRKRS music video “We Outchea,” which stemmed from his last mixtape, Stuck In The Trenches 1.5. Sherwood Marty first busted onto the scene in 2016 with his breakthrough mixtape, Stuck In The Trenches: Self Made Vol. 1, which featured an appearance from the late, Da Real Gee Money. Sherwood’s uncompromising rawness made records like, “Sherwood Baby” and “Ride” a huge success. Last year, Sherwood teamed up with breakout Bay Area/Alabama lyricist, OMB Peezy for their joint Young and Reckless mixtape, that received praise from Pitchfork, Pigeons and Planes, Hypebeast, XXL, Hot New Hip-Hop, Elevator Mag, Thizzler, and other outlets.

Take a listen to “Doin My Thang” below and look for the music video coming soon.

Listen to Doin My Thang

Listen to We Outchea

Follow Sherwood Marty on Social Media

Instagram | Twitter | YouTube | Soundcloud

OMB Peezy Drops New Single

OMB PEEZY DROPS “ONE ME” FT. SADA BABY

STREAM NOW

PREACHER TO THE STREETS MIXTAPE COMING 4/26

PRE-SAVE NOW

OMB Peezy teamed up with breakout artist, Sada Baby for their collaborative banger, “One Me.” Peezy also announced his new mixtape, Preacher to the Streets coming April 26th, which is currently available for pre-save.

The new record comes shortly after Peezy’s “Struggle” video with Boosie Badazz and “No Keys” featuring G-Eazy. Take a listen to “One Me” below and look out for it’s music video, next week.

AUDIO – ONE ME FT. SADA BABY

AUDIO – PRE-SAVE PREACHER TO THE STREETS

VIDEO – STRUGGLE FT. BOOSIE BADAZZ

Follow OMB Peezy on Social Media

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Norwegian Air Customers Donate to UNICEF

$3 Million Donated to UNICEF by Norwegian Air Passengers

Customers of Norwegian Air, the World’s Best Low-Cost Long-Haul Airline and Value Airline of the Year, have donated a total of three million dollars since a donation option was introduced to the booking process in July 2015.

Within its first year, the new donation option raised more than $720,000, and in July 2018, Norwegian introduced onboard donations featured in the personal in-flight entertainment system on its Boeing 787 Dreamliner fleet. American passengers are among the top donors with Californians donating the most to UNICEF.

Norwegian and UNICEF established its signature partnership in 2007. Since then the airline has supported various initiatives, which also includes its “Fill a Plane” campaign, saving hundreds of thousands of children. Five humanitarian flights carried out since 2014 have brought tons of emergency aid to the Central African Republic; the world’s second-largest refugee camp, Za’atari in Jordan; Mali; to Djibouti for relief to Yemen; and last year, to Chad.

Through the booking process customers can choose to donate $3, $5, $10 or $15, which will go directly to UNICEF. Donations can support the following:

  • $3 can provide a life-saving mosquito net, which will protect newborns against malaria;
  • $5 can enable UNICEF to vaccinate 20 children against polio;
  • $10 can provide an entire class of 20 students with exercise books; and
  • $15 can buy 38 packets of therapeutic food – enough for two-weeks of treatment for a malnourished child.

“I would like to personally thank all our wonderful customers for their generosity. Their donations help UNICEF ensure that even more children around the world get access to the future they deserve. When it is this easy to donate, we notice that many more contribute to such a great cause,” said Norwegian’s Founder and CEO, Bjørn Kjos.

“So much of UNICEF’s work is made possible by the ongoing generosity of partners like Norwegian Air,” said Caryl M. Stern, President and CEO, UNICEF USA. “We are incredibly grateful for the support and commitment of Norwegian Air and travelers to help UNICEF continue to put children first around the world. Every donation – large or small – makes a difference.”

Norwegian passengers donate the most as they also represent the largest nationality of the airline’s customer base. Most generous per donation, however, are the Danes. Among American customers, passengers out of Oakland are the most generous per donation (average $5.50 donation), followed by Los Angeles ($5.40) and New Yorkers ($5.08), although in total, more New Yorkers donated as the city is home to most Norwegian routes.

Top 10 routes where passengers have donated the most to UNICEF during their booking process:

1)  London – New York

2)  New York – London

3)  Bergen – Oslo

4)  Oslo – Bergen

5)  Trondheim – Oslo

6)   Los Angeles – London

7)   Stockholm – London

8)   London – Los Angeles

9)   Oslo – London

10) Oslo – Trondheim

Last year, nine Norwegian employees also raised more than $50,000 by representing the airline and UNICEF during the NYC Marathon. This year, another group of employees will do the same.

About Norwegian

Norwegian is the world’s fifth largest low-cost airline and carried over 37 million passengers in 2018. The airline operates more than 500 routes to over 150 destinations in Europe, North Africa, Middle East, Thailand, Caribbean, North and South America. Norwegian has a fleet of more than 160 aircraft, with an average age of 3.8 years, making it one of the world’s youngest and “greenest” fleets.

Norwegian has been named the Most Fuel-Efficient Airline on Transatlantic Routes by the International Council on Clean Transportation (ICCT) twice. Norwegian has been voted ‘Europe’s Best Low-Cost Airline’ by passengers for six consecutive years at the SkyTrax World Airline Awards 2013-2018, along with being named the ‘World’s Best Low-Cost Long-Haul’ Airline’ for the past four years. Norwegian employs more than 11,000 people worldwide.

Follow @Fly_Norwegian on Twitter, join the discussion on Facebook and keep up with our adventures on Instagram. For more information on Norwegian and its network, visit norwegian.com.

About UNICEF

The United Nations Children’s Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. UNICEF USA supports UNICEF’s work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org

VALEE “YOU AND ME BOTH”

VALEE SHARES THE WEALTH ON NEW RECORD “YOU AND ME BOTH” 

LISTEN HERE

WATCH THE KALEIDOSCOPIC LYRIC VIDEO HERE

“Valee is changing the sound of hip-hop in 2018, one unpredictable verse at a time.”– RollingStone”

Valee’s innovative style makes it impossible to predict what might come next.”– Pitchfork

“Valee doesn’t sound like anything happening in Chicago hip-hop right now.” – Noisey

 

ABOUT VALEE:
In an era when aspiring public figures broadcast constantly in an effort to maximize their brand value, Valee’s coolly laconic stands apart. With short songs and a soft-spoken style, his unpredictable raps sketch subjects with a droll eye for detail over a bass-heavy canvas. This is trap music for the connoisseur, for fans of clever lyrics and effortless style. Valee grew up on Chicago’s South Side. When he received toys as a child, he would break them apart to figure out how they worked, a method he applies to his own process with music today:  “Sometimes I rap and cut and copy and paste and move parts around and it changes the whole song, for the better.” His music career began when, intent on buying a gaming system, he stopped at Guitar Center instead. “I just wanted to make beats better than what I hear on my mixtapes or on the radio, and I wanted to rap on it. I wasn’t thinking about anyone else at all.” His counterintuitive approach across five mixtapes and his G.O.O.D. Music debut EP, GOOD job, You Found Me, has captured the ears of artists and music aficionados alike, drawn to his unorthodox approach.

FOLLOW VALEE:
TWITTER | INSTAGRAM 

CONTACT:
Renata Muniz
Renata.Muniz@umusic.com

Genesis Garcia
Genesis.Garcia@umusic.com

Olivia O’Brien “Just a Boy”

 

OLIVIA O’BRIEN surpasses 1.5 billion global streams & releases new track “Just a Boy” from highly anticipated debut album out next Friday, April 26

 

“JUST A BOY” FEATURED ON COSMOPOLITAN’S INSTAGRAM ACCOUNT HERE

“deep, soulful vocals” – Billboard

“her truest test of artistry is in her music, which she writes herself.” – V Magazine

“she’s proving to be a name on the rise” – Complex

Olivia O’Brien could go on and on rattling off “lame excuses from guys” that you screenshot and forward to your friends for commiseration, sympathy, a laugh, or often response advice…

You don’t need to ask what to say anymore though because the 19-year-old critically acclaimed Los Angeles based singer and songwriter presents the answers on her 2019 full-length debut due this spring via Island Records.  “I wrote this in a really dark place” she says, “and I hope I can help other people who may be in that same spot. My idea was for you to listen to the album when you’re feeling sad and by the end, you’ll feel better without even realizing it.

Their actions also had her asking if any of those relationships were even real.  On the flip side, you can believe her words, and that’s why she made a major dent in pop music. The purple-haired songstress put up legit numbers, racking up more than a billion streams by 2019.  She arrived as the rare talent who can share a song with everyone from G-Eazy and Drew Love of THEY. to gnash and received early support from the likes of Paper, The Coveteur, NYLON, V Magazine, and Idolator.

Now, Olivia takes everything back by way of her first record. “Obsessed with guitar,” she nodded to influences as diverse as Tame Impala, Kid Cudi, Amy Winehouse, and Fleetwood Mac.  The introductory single “Love Myself” serves as the album’s finale, but it also earmarks the beginning. Hinging on dreamy clean guitar, she turns her voice inward as she confesses in a booming chorus, “I don’t need to know who I am yet. I don’t need to have a solid plan yet. I don’t need to be the same as everyone else. I just need to motherfucking love myself.”

“I should love myself, but I don’t,” she goes on. “I should treat myself better, but I don’t. It doesn’t have the same unattainable note that a lot of happier, confident songs have. So much other shit is like, ‘I already love myself. I’m confident. I’m great’. This is more attainable. It starts with being easier on yourself. So many kids are depressed. I wanted to end on a high note.

 

WAS IT EVEN REAL? Tracklisting:
1.  purpleworld
2.  I Don’t Exist
3.  Inhibition (omw)
4.  Just Friends
5.  We Lied To Each Other
6.  UDK
7.  Care Less More
8.  Just A Boy
9.  Call Me!!!
10. Love Myself
FIND OLIVIA O’BRIEN:
CURRENTLY ON THE WAS IT EVEN REAL HEADLINING TOUR WRAPPING UP ON APRIL 26 IN SAN FRANCISCO! 

 

UPCOMING TOUR DATES
April 19 – Houston, Texas – House of Blues/ Bronze Peacock
April 20  – Dallas , Texas – Club Dada 
April 23  – Phoenix, Arizona- Crescent Ballroom
April 24 – Los Angeles, California – El Rey Theatre
April 25 – Oakland, California – The New Parish
April 26 – San Francisco, California –  The Great American Music Hall

Latinidad in American Festivals

Until recently, urbane Latin music has been scarce in mainstream American music festivals. Thus, the 2019 Coachella latino lineup is a huge deal because it’s the largest and most profitable one on the planet.

In the past, only a few latin artists have performed at the prestigious venue – Cafe Tacvba and The Mars Volta. In 2010, Calle 13 was the first urbano latino artist to hit the stage. In 2018, there were a total of 11 latin artists such as Helado Negro, Ibeyi, Los Angeles Azules, Kali Uchis and Cuco. Fast forward to the present, there’s 17 latin artists slated to perform at this year’s Coachella – a total win for the culture! As we all know, this roster will and has already attracted a much more diverse audience.

As of late, J Balvin brought reggeaton and latin urbano back to the stage. His performance included reggeaton classics like “Oye Mi Canto” by N.O.R.E featuring Nina Sky and “Rakata” by Wisin y Yandel. Bad Bunny took to the stage on April 14th and returns again on the 21st to make a second iconic show. Los Tucanes de Tijuana (popular group from the late 80’s) graced the stage playing “La Chona” and other hits.

Chilean singer, Mon Laferte, has sold over a half of a million albums in Latin America and is also listed on this year’s lineup. Her career began on a singing competition show in Chile, Rojo.

In short, the amount of Latin as well as minority artists added to major festival lineups will continue to develop, namely due to Beyoncé’s Homecoming.

PBS Breakthrough “The Airplane”

The amazing story of how humans changed the world, told through six revolutionary inventions.

 

EPISODE 2 (BREI #102): THE AIRPLANE

Premiere Date: Wednesday, April 24, 10-11 p.m. ET

Take to the sky with those who inspired the Wright brothers to invent the first successful airplane.

 

PBS, the preeminent go-to destination for engaging, enlightening and entertaining programming, brings viewers a mind-blowing, science-led journey through human history with its new weekly series, BREAKTHROUGH: THE IDEAS THAT CHANGED THE WORLD. Told through six iconic objects that modern people take for granted, the six-part series shows how science invention and technology built on one another to change everything.

 

On Wednesday, April 24 at 10-11 p.m. ET, tune into the premiere of the series’ second episode, “The Airplane,” to take to the sky with those who inspired the Wright brothers to invent the first successful airplane. From Leonardo da Vinci’s “flying machines” to the modern commercial plane, without these inventions, we may have never left the ground. The airplane is the machine that gave us our greatest superpower – the ability to fly. The journey to successful flight is a story full of passion, danger and death, and this episode showcases the revolutionaries and visionaries who made it possible to leave the ground.

Featured Visionaries:

     Abba Ibn Firnas, Moorish/Islamic Scholar & World’s First Pilot (He was a polymath – an inventor, engineer, aviator, physician, Arabic poet and Andalusian musician.)

     Leonardo da Vinci, Italian Polymath of the Renaissance (One of the greatest painters of all time; called father of architecture; also credited with the inventions of the parachute and helicopter.)

     Sir George Cayley, British Inventor & Scientist (Pioneer of aerial navigation and aeronautical engineering, and designer of the first successful glider to carry a human being.)

     Alphonse Penaud, French Aeronautical Inventor & Engineer (Father of Flying Models and creator of the Planophore.)

     Otto Lilienthal, German Pioneer of Aviation, Aeronautical Engineer (Known as the “Flying Man,” for becoming the first person to make successful, documented flights with gliders.)  

     Wilbur & Orville Wright, American Inventors & Pioneers of Aviation (Creators of the world’s first successful flying airplane.)

     Wiley Post, American Pilot (First pilot to fly solo around the world, helped develop one of the first pressure suits and discovered the jet stream.)

     Frank Whittle, British Royal Air Force Officer/Aviator (Inventor of the Jet Engine.)

 

On-Camera Experts:

     Brandon Mikesell, Wingsuit Flyer

     Dr. Shini Somara, Fluid Dynamicist

     Dr. David Lentink, Assistant Professor of Mechanical Engineering, Stanford University

     Tiera Fletcher, Aeronautical, Rocket Structural Design & Analysis Engineer, Boeing

     Bruce Weaver, Gliding Instructor

     Jim Al-Khalili, Professor of Theoretical Physics University of Surrey

     Lt. Col. Ross Franquemont, U2 Pilot

     Maj. Dana Thomas, Operation Physiologist

     Richard Browning, English Inventor, Entrepreneur & Speaker

 

“BREAKTHROUGH: THE IDEAS THAT CHANGED THE WORLD” is a six-part series documenting how humans changed the world forever. Taking viewers through a mind-blowing journey through human history, the series is told through six iconic objects that modern people take for granted. Each object – the telescope, airplane, robot, car, rocket and smart phone – is the culmination of a long-held human dream to explore, communicate and find one’s place in the universe.

Through incredible, lesser-known stories of familiar history, BREAKTHROUGH captures the secrets of the modern world through surprising accidents, colorful characters, joy and despair.  Often stretching to the beginning of human civilization itself, each hour-long episode shares thousands of years of thought, struggle, determination and insight. Featuring passionate visionaries who faced triumphs and challenges – ridicule, poverty and in some cases, death – these revolutionary individuals advanced humankind with breakthrough after breakthrough. The series reveals how science, invention and technology built on one another to change everything – a process that continues to this very day.

A new episode of BREAKTHROUGH: THE IDEAS THAT CHANGED THE WORLD debuts every Wednesday at 10:00-11:00 p.m. ET on PBS, PBS.org and the PBS Video App (check local listings).

BREAKTHROUGH: THE IDEAS THAT CHANGED THE WORLD is available for streaming simultaneously on all station-branded PBS platforms, including PBS.org and the PBS Video App, available on iOS, Android, Roku, Apple TV, Amazon Fire TV and Chromecast. PBS station members will be available to view all episodes via Passport (contact your local PBS station for details). Beginning July 9, 2019,  the series will be available on DVD and via digital download from PBS Distribution at shopPBS.org.

BREAKTHROUGH: THE IDEAS THAT CHANGED THE WORLD is a production of BIGGER BANG COMMUNICATIONS, LTD. The executive producers are Ben Bowie and Iain Riddick, and the series producer is Tim Green. The series is narrated by Patrick Stewart.

 

ABOUT PBS

 

PBS, with nearly 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 90 million people through television and 30 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’ premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV – including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.

– PBS –

CONTACTS:

Brandii M. Toby-Leon, Bullseye Communications, 865-963-2418; brandii.leon@bullseycomm.com

Atiya N. Frederick, PBS, 703-739-5147; anfrederick@pbs.org

Pininfarina Battista Electric Hypercar

Pininfarina Battista Electric Hypercar Debuts in North America

The Battista represents a new reality for electric car desirability in cities, in suburbs and on circuits

Automobili Pininfarina launched its stunning pure-electric 1,900hp Battista hypercar in North America – just one year after the company was introduced at the 2018 Rome Formula E race. Shown in the days leading up to the New York Auto Show, the production-ready model was debuted during an exclusive, invite-only event at Studio 525 in Chelsea by Michael Perschke, CEO and Luca Borgogno, Design Director.

During the event, one of only 150 Battistas, painted in a stunning Grigio Luserna satin-grey carbon with Blu Iconica design accents, was on display. The world-first car was revealed to an excited audience of car collectors, supercar owners, business leaders, automotive influencers and members of the media.

To celebrate its arrival in the world’s biggest market for both supercars and electric cars, a new film of the Battista in action, driving through the streets of New York has been released.

“The Battista’s arrival in New York is a proud moment for the entire Automobili Pininfarina team, as we can finally begin to bring the next generation of hypercars to discerning customers throughout North America” said Perschke. “We’re quite confident that this is the car that makes the United States fall in love with ultra-high-performance electric vehicles.”

Pulling from traditions of Italian design and European engineering, alongside the latest in cutting- edge technology, the company is entering a previously unoccupied market segment with great potential. The new demand for high performance zero-emission vehicles, driven by the increasing emissions regulations in the urban centers of major global cities, puts the Pininfarina Battista at the forefront of a growing trend in the ultra-luxury automobile market.

The Battista’s showing in New York coincides with the beginning of Pininfarina’s search for strategic partners to execute the next phase of its development plans. Following the enthusiastic reception of the Battista, Pininfarina plans to launch a full range of high-end, zero emissions SUVs, broadening its consumer reach in the luxury electric vehicle market.

Deliveries of the Battista to North American clients begin in late 2020, with over half the allocation already reserved.

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