About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Reebok, Zignature, 360 MAGAZINE, sneakers, footwear

Introducing Zignature

Reebok unveiled the highly anticipated release of Zig Kinetica Concept_Type 1, an all-new silhouette dropping in November.
 
To preview the new sneaker, Reebok is releasing a short film today, entitled ‘ZIGNATURE.’ Built on the concepts that energy cannot be created or destroyed, only transferred, and that with every stride, every step forward, your energy grows, ‘ZIGNATURE’ takes viewers on a journey to redefine the idea of energy and what it means to have “your energy amplified.” On a wave of its own, Zig Kinetica Concept_Type 1, is energy return in shoe form.  
 
Zig Kinetica Concept_Type 1 will be available on http://www.reebok.com/us/zig_home and select retailers on November 8 for $180. 

About Zig Kinetica Concept_Type 1
As seen on the runways of Paris and New York Fashion Week with partners from Cottweiler to Chromat, the unique Zig sole embodies physical and creative energy. Now, with that same striking zig zag sole designed for energy return, and an upper expertly designed by Ian Paley, founder of Garbstore, Zig Kinetica Concept_Type 1 subverts the traditional spectrum of style that pits fashion and human performance at opposite ends. This silhouette shows what bold creative energy and inspiration can achieve, delivering an all-day performance experience with superior energy return and enhanced cushioning. 
 
Product highlights include:

The three-part Zig energy system in the sole features:

Floatride Fuel: Exclusively-formulated Floatride Fuel offers high rebound properties that cushion your heel as you strike the ground

Energy Shell: As your stride continues, downward force compresses the Energy Shellthat provides added stability and durability

Energy Web: A uniquely designed rubber web component, the Energy Web expands and contracts like a rubber band to provide spring like response, propelling you into your next movement

Microvent mesh on the shoe’s upper for breathability

Adjustable guidance band for added fit and style

 
 
 

Marvel, Deadpool, Disney, 360 MAGAZINE

DEADPOOL #1

Written by KELLY THOMPSON
Art by CHRIS BACHALO
Teaser Variant by GREG LAND with Colors by FRANK D’ARMATA
 
Deadpool’s newest mercenary job has him going after the King of Monsters, who has claimed a new kingdom for his monstrous subjects…on Staten Island! But you know what they say, when you come at the king, you better not miss! The Merc with a Mouth finds himself neck deep in political intrigue, monster law, and a monster hunter out for blood! It’s like The Crown but with even more swords and monsters! Can Deadpool’s smooth charisma and deft diplomacy allow him to keep his head, or will he be royally screwed?
 
To find a comic shop near you, visit www.comicshoplocator.com

Viktoria Modesta, Rolls-Royce, Black Badge, luxury, bespoke, entrepreneur, millennial, art, design, bionic, 360 MAGAZINE, the360mag, 360 MAG

ROLLS-ROYCE × VIKTORIA MODESTA

BIONIC PERFORMING ARTIST VIKTORIA MODESTA EMBODIES ROLLS-ROYCE BLACK BADGE

  • Extraordinary creative team interpret Rolls-Royce’s boldest expression of luxury
  • Black Badge attitude shaped by futurist and bionic artist, Viktoria Modesta
  • ‘Jacob’s Ladder’ prosthetic created in collaboration with Rolls-Royce for short film

In March 2016 Rolls-Royce Motor Cars presented Black Badge; a permanent Bespoke family of motor cars that respond to the taste patterns of the marque’s most daring and disruptive clients. Since its introduction, Black Badge has become the most commanding presence on the super-luxury landscape and has done much to attract a new generation of Rolls-Royce customers to the marque. The time is now right to delve further into its extraordinary allure.

“Black Badge began as an alter-ego of Rolls-Royce Motor Cars but has grown to define an attitude that exists among a new breed of entrepreneurs. These remarkable people are confident, assertive and willfully disruptive. They respond to the notion of reimagined rules. This film is a tribute to their philosophy and the ongoing success of this truly transformative expression of luxury.” – Torstein Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

In this spirit, the marque called upon a collective of globally recognized creatives to express the soul of Black Badge. At the center of the work is bionic performance artist and art director Viktoria Modesta, celebrated for her innovative and futuristic approach and famed for her fearless performances at the Paralympic Games Closing Ceremony, Art Basel, and Fashion Weeks worldwide.

Among the items created for this performance art piece was a prosthetic limb wrought from Black Badge carbon fiber that the designer created in collaboration with Joe Dip Rima at ArcAttack, the Alternative Limb Project and the Rolls-Royce Bespoke Collective of craftspeople, designers and engineers. A Tesla coil is incorporated into the heel and activates under pressure to create a ‘Jacob’s Ladder’ effect, illuminating the glass area of the limb with a continuous train of large sparks on demand. It is the first wearable ‘Jacob’s Ladder’ of its kind. The colored area of the prosthetic is finished in the marque’s hallmark Black paint and detailed with a 3D printed and electroplated Rolls-Royce grill motif.

Modesta says, “There are many parallels between the Black Badge philosophy and my work, chiefly maximizing your potential and becoming a hyper version of yourself.  I really wanted to capture the Black Badge attitude and fierce spirit, by embodying that through body art, it felt totally wild. Pushing the boundaries to the extreme we explored the allure of a darker, bolder expression, a place where your senses are heightened, where you are the bravest and most free.”

Key to expressing Modesto’s character through the prism of Black Badge was an international team of tech and fashion designers. Anouk Wipprecht, the ‘FashionTech’ pioneer collaborated with Rolls-Royce to build items that apply Wipprecht’s hallmark aesthetic of fashion design, engineering, science and user experience to the pieces.

Wipprecht, alongside Modesta and the Bespoke Collective also tailored a Black Badge carbon fiber bodice to the bionic artist. The artist’s silhouette was digitized using a high-resolution body scan while the bodice itself was created using a SLS powder-based 3D printing technique to form the extra-lightweight wearable before it was veneered with carbon fiber.

Wipprecht says, “Like the Black Badge motor cars we are expressing, Viktoria is badass. She’s not scared of anything. Creating my aesthetic overlay in collaboration with the Rolls-Royce Bespoke Collective merged technology and fashion in a way that truly captured the spirit of Black Badge.”

The visionary tasked with creating a cohesive narrative was director, Jora Frantzis. Her work articulating the visual backdrop of subversive contemporary recording artists, including Cardi B and IV Jay, prepared her to interpret the dark world of Black Badge with Modesta at its center.

“Viktoria as an embodiment of power symbolized through the electricity of the prosthetic. She can shift time and space, shape worlds and push them in any direction she deems fit. Modesta’s subversive style worked so well with Rolls-Royce Black Badge. I’m pleased to say that we’ve created something really unique.”

The short film can be viewed online at rolls-roycemotorcars.com 

Joshua S. Yamamoto, M.D., F.A.C.C. ,You Can Prevent A Stroke, 360 MAGAZINE, author, book

World Stroke Day is Coming (Oct. 29th)

By: Joshua S. Yamamoto, M.D., F.A.C.C. (Author, You Can Prevent A Stroke)

The best way to treat a stroke is to prevent it.


Yes, You Can Prevent a Stroke, and remember, prevent is an active verb.


A stroke is damage to the brain from interrupted or inadequate blood. When we don’t get blood to the brain, it dies. Fundamentally, when we maintain adequate circulation to the brain, we prevent strokes.

Recognizing that our circulation naturally ages gives us the chance to be proactive in maintaining our health and preventing the otherwise inevitable changes that cause strokes.

Strokes are considered a “disease of aging.” This is true. But “aging” is much better understood than it once was. Aging is largely predictable. That makes it measurable and manageable. In fact, there is almost no such thing as cardiovascular disease, it’s mostly just natural aging.


Everyone ages, even Olympic athletes. No one is immune. We have 100,000 heart beats a day. That’s a lot of wear and tear. This internal aging is what leads to plaque build-up in arteries, increased strain and work in the heart, and the inevitability of less reliable and irregular heartbeats. These are the internal changes which cause strokes.


“Risk Factors” like diabetes, smoking, unfavorable lipids and higher blood pressure, are best thought of as things that accelerate natural aging. But there are two key things to remember: we are all dealt a genetic hand when we are born. We can not change the cards we are dealt, but we can choose how we play them. Secondly, time always passes.
The inevitable internal changes of aging do not produce symptoms before they lead to brain damage. That’s why we call heart and vascular disease the silent killer. It may be silent, but it is not invisible.


We can see it, long before it causes problems. But you need to look. No one knows their health on the inside until they look, but looking is easy and painless. We can use tools like ultrasound and extended cardiac monitoring. Once you know your health on the inside, then you can work with your doctor to actively prevent a stroke.


Our lifestyle choices and personal effort (that is, our diet and exercise) make a difference, but only to a point. Ultimately, genetics and time will matter more. If we want to prevent a stroke, think: “D-HART.”


Have a Doctor, and ask-


What is the health of my Heart (and how do we know)?


What is the health of my Arteries?


What is my heart’s Rate and Rhythm?


Is it Time to do something or start a medication?


Ask these questions so you can make informed decisions on how to navigate your own aging because, You Can Prevent a Stroke.

REEBOK, XIMONLEE, china, 360 MAGAZINE, trail sneakers, fashion, style,SHANGHAI FASHION WEEK, DMX Hydrex sneaker, unisex

REEBOK × XIMONLEE

DEBUT SUSTAINABLE DMX

AT SHANGHAI FASHION WEEK


New DMX Hydrex sneaker is inspired by scuba boots

The two brands unite to educate consumers on conscious consumption

 
Reebok launched their partnership with Berlin-based Chinese designer XIMONLEE through an iconic new release of sustainable DMX Trail Hydrex silhouettes. Briefly teased at Paris Fashion Week earlier this year, the Reebok x XIMONLEE DMX Trail silhouette took center stage in the designers’ 2020 Spring/Summer Shanghai show.
 
Global sportswear brand Reebok and boundary-pushing designer XIMONLEE are bound by the belief that creating more sustainable offerings creates newness, with the shared goal being to awaken a consciousness in consumption within their consumer. XIMONLEE’s explorative yet commercial collections provide a unique vision on social topics, identities and philosophical quests brought to life through Reebok’s demonstrable footwear expertise.
 
Debuting in three new colorways, the new DMX Trail Hydrex sneaker was inspired by a mix of scuba boots and archetypal Reebok footwear, fusing the core aesthetics of XIMONLEE’s vision with Reebok’s undeniable heritage.
 
A trail-inspired outsole sits atop a functional water boot upper in vibrant colorways of brick red, mint green and purple. Nodding to the rise of outdoor-inspired high-fashion silhouettes, Reebok amplified its all-terrain functionality without sacrificing XIMONLEE’S signature aesthetic.


The silhouette, as featured on the Shanghai Fashion Week runway, will be available for purchase in late 2020 through its official retail launch.
 
 
About Reebok
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/
 
About XIMONLEE
Ximon Lee is a Chinese born Korean designer currently based in Berlin. Since graduating from Parsons as the Best Menswear Designer of the year, and later winning the H&M Design Award as the first ever menswear designer, he launched his eponymous brand XIMONLEE in 2015. Ximon is known for his meticulous and boundary-pushing work which explores topics ranging from gender, identity, society to ideologies and ethics. His vision is presented through thoughtfully treated garments, well studied silhouettes and innovative development of fabric, creating cutting-edge and inspirational collections every season that have garnered international appraisal. Ximon views each season as a study, posing questions towards specific issues and enable the clashing of ideas to prosper. In his garment making, he pushes and blends conflicting materials and collaging details to disjoint the standard idea of clothing. This is the signature visual methods the studio uses to reflect the contradictory identities Ximon views in contemporary society. Ximon was shortlisted as a LVMH Prize finalist in 2015 and later selected as Forbes 30 Under 30 in 2016.
www.ximonlee.com

ironman, Hawaii, 360 magazine, sports

Royal Hawaiian Orchards Refuels IRONMAN Competitors

Participants in IRONMAN Village Provides Great Opportunity to Share the Benefits of Macadamia Nuts, Close to the Source
 
MacFarms and Royal Hawaiian Orchards welcomed the world’s best athletes, equipment makers, volunteers and fans to Kona, Hawaii this past week for the IRONMAN Championship – the ultimate test of athletic endurance, strength and heart. After four days of meeting athletes and fans alike, Royal Hawaiian Orchards would like to congratulate this year’s IRONMAN World Championship winners, Jan Frodino and Anne Haug.
 
Royal Hawaiian Orchards and MacFarms in IRONMAN Village
 
Staying close to home on the Big Island, they joined the IRONMAN Village throughout the event. To ensure that the competitors as well as their supporters enjoyed the full benefits of the macadamia nut, MacFarms and Royal Hawaiian Orchards handed out more than 5,000 samples from their new product lines including customized samples that went directly to the 2560 athletes.
 
As the best of the best athletes descended on Hawaii to prove themselves as part of the elite, Royal Hawaiian Orchards’ easy-to-grab packs of macadamia nuts guaranteed that energy levels were kept at an all-time high before and during the event, while MacFarms was a great option for a post-event treat. With these two brands together, you can enjoy pre-race fuel and post-race reward!
 
“It was incredible to see the level of intensity and strength of all of the athletes this weekend,” said K.C. Blinn, general manager of sales and marketing for MacFarms and Royal Hawaiian Orchards. “Our brands include the whole nutrients that the macadamia nut offers, making them a perfect match for both the IRONMAN athlete, as well as the enthusiasts that were here to cheer them on at every step. It was a great opportunity to see first-hand how our local orchards fuel athletes and fans alike.” 
 
Packed with protein, good fatty-acids and certified heart-healthy by the FDA, MacFarms and Royal Hawaiian Orchards’ macadamia nuts are the perfect way to refuel after a long day. 

About MacFarms:
MacFarms is the parent company of both the Royal Hawaiian Orchards and MacFarms brands. The company’s story spans decades of macadamia growing, beginning in the mid-20th Century with the founding of the Royal Hawaiian Nut Company in Hawaii. Though the company has evolved over the years, its dedication to health, wellness and “living aloha” live on.  The company’s orchards on the Big Island have more than 250,000 trees and is one of the largest macadamia operations in the world.  For additional information, please visit: macfarms.com or royalhawaiianorchards.com.

Carrera De Los Muertos 5k , 360 MAGAZINE

Carrera De Los Muertos 5k

Carrera De Los Muertos 5k / “Run of the Dead” Returns to Downtown LA’s Historic Olvera Street Saturday, October 26, 2019 4,000 Attendees to Take Part in the Fun Run and Finish Line Festival Celebrating Loved Ones Who Have Passed in this Cultural Tradition 

WHAT: Carrera de Los Muertos / 5k Run of the Dead is a vibrant 5k run that takes place in Downtown Los Angeles to celebrate the Day of the Dead. Thousands of families and friends gather together in a fun atmosphere to remember loved ones that have passed, in this rich cultural tradition. Festivities and traditions include face painting to resemble skulls, decorating altars with bright orange marigold flowers, candles, photos, and other memorabilia. There will also be an official Community Altar for participants to decorate, a pre-start purification ceremony with traditional Aztec dancers and a post-race festival, complete with mariachi bands, folkloric dance groups and stilt walkers honoring art, music, and community. 
Carrera de Los Muertos will benefit Olvera Street Merchants Association Foundation whose goal is to preserve and promote the traditional, historical, cultural, and educational events and programs that have taken place on Olvera Street for over 80 years. 


The race starts on Main Street, in El Pueblo de Los Angeles Historical Monument, the oldest section of Los Angeles, and home to Olvera Street. The course runs through lower Chinatown and past the recently upgraded Los Angeles State Historic Park. The top three runners of their genders will be awarded a unique hand-painted skull trophy.
Sponsors include CBS / KCAL, Capital One Cafe and SoCal Chevy is the exclusive automotive partner of this year’s event.


WHEN: Saturday, October 26, 2019
Schedule:6:45 a.m. – Race Day Registration Opens6:45 a.m. – Pick Up Bibs / T-Shirts8:00 a.m. – 5k Start9:00 a.m. – Music, Awards and Enjoy the Festival


WHERE: Olvera Street * 845 N Alameda St Los Angeles, CA 90012


MORE INFO: Los Muertos 5k Registration


VISUALS: -4,000 participants dressed in Dia de los Muertos attire-Community Altar to honor loved ones that have passed-Post-Event Festival with music, art and community-Purification ceremony with Aztec dancers-Entertainment such as mariachi band and stilt walkers-Face Painters available race morning-Vendor booths


About Generic Events

Carrera de Los Muertos Los Angeles is managed and promoted by Generic Events, a full-service experiential agency that unites communities through large-scale active lifestyle events. Operated by the husband and wife team of Michelle and Brennan Lindner, Generic Events also produces the award-winning Herbalife24 Triathlon Los Angeles, Turkey Trot Los Angeles, Santa Monica Pier 360 Ocean Festival, Pasadena Triathlon, and the Herbalife Bali International Triathlon. For more information, please go to www.genericevents.com. About Olvera Street Merchants Association Foundation / Non-Profit PartnerThe mission of Olvera Street Merchants Association Foundation is to celebrate, promote and preserve an understanding and an appreciation of the historical significance that Olvera Street, in El Pueblo Historical Monument, has played in the formation of our diverse city through a wide range of year-round programming of activities and traditional events that will serve the greater community as well as international visitors. http://www.olveraevents.com   ###
Social Media: @losmuertos5k 

chris tucker, 360 MAGAZINE, Wynn hotel, Vegas, Erik Kabik

Chris Tucker × Wynn Las Vegas


Chris Tucker Announces His Return to the Encore Theater in January 2020
Tickets On Sale Friday, Oct. 18 at 10 a.m.
 
Following multiple sold-out performances at Wynn Las Vegas’ Encore Theater, award-winning actor and comedian Chris Tucker will return to the stage for his latest headlining engagement. Tucker will appear for one-night-only on Sunday, Jan. 19, 2020 with two back-to-back performances at 7:30 p.m. and 10 p.m. Tickets for both performances go on sale this Friday, Oct. 18 at 10 a.m. PDT.
 
Ticket Information
·         Date: Jan. 19, 2020   
·         Public On-Sale: Friday, Oct. 18 at 10 a.m. PDT
·         Price: $59.95-$139.95 plus applicable fees
·         Points Of Purchase: Wynn Las Vegas Box Office (702-770-9966) or WynnLasVegas.com

 
Tucker is best known for his role in the Rush Hour film series and appearances on HBO’s Def Comedy Jam,  and has also gained recognition as a producer with projects such as the hit movie Money Talks and the Netflix-exclusive standup film Chris Tucker Live. Aside from his professional career, Tucker is a dedicated humanitarian, spending much of his spare time doing philanthropic work around the world through the Chris Tucker Foundation.
 

About Wynn Las Vegas
Wynn Resorts is the recipient of more Forbes Travel Guide Five Star Awards than any other independent hotel company in the world and was once again named the best resort in Nevada on Condé Nast Traveler’s 2019 “Gold List,” a title received for the twelfth time. Wynn and Encore Las Vegas consist of two luxury hotel towers with a total of 4,748 spacious hotel rooms, suites and villas. The resort features approximately 192,000 square feet of casino space, 22 signature dining experiences, 11 bars, two award-winning spas, approximately 290,000 square feet of meeting and convention space, approximately 160,000 square feet of retail space as well as two theaters, two nightclubs, a beach club and recreation and leisure facilities. Wynn Las Vegas recently unveiled Wynn Plaza, a Strip-front expansion that offers a collection of world-renowned luxury, contemporary, and lifestyle brands. For more information on Wynn and Encore Las Vegas, visit their Instagram.
 
About AEG Presents
AEG Presents is one of the largest live music companies in the world.  The company is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals. AEG Presents operates in North America, Europe and Asia through 16 regional offices that support its tours which include such artists as Taylor Swift, Paul McCartney, Elton John, The Rolling Stones, Justin Bieber, BTS, Ed Sheeran, Katy Perry and Kenny Chesney; produce or support over 25 music festivals, including the iconic Coachella Valley Music & Arts Festival, Stagecoach, the New Orleans Jazz & Heritage Festival, Hangout Festival, Electric Forest, and Firefly; and owns, manages or books more than 80 clubs and theaters.  AEG Presents produces and promotes more than 11,000 shows annually worldwide and conducts business under such globally renowned brands as AEG Presents, Goldenvoice, The Bowery Presents, Concerts West, Messina Touring Group, Marshall Arts LTD, Madison House Presents and PromoWest Productions.  The company also operates The Colosseum at Caesars Palace in Las Vegas and produces the residency shows of Celine Dion, Rod Stewart, Reba, Brooks & Dunn and Jerry Seinfeld and is the exclusive promoter at The Joint at Hard Rock Hotel & Casino Las Vegas. For more information visit aegpresents.com.
 

*Photo by Erik Kabik

Go Ahead, Stop & Pee: Running During Pregnancy and Postpartum ,Dr. Blair Green PT, DPT, 360 MAGAZINE

Five Exercises to Alleviate Symptoms of Pelvic Floor Dysfunction


By Dr. Blair Green PT, DPT

Do you leak urine when you cough, sneeze, run or jump? Do you experience pressure in the pelvis that feels like something is falling out? Do you struggle with chronic constipation? Do you experience pain with intercourse or with wearing tampons? If you can answer yes to any of these questions you may suffer from pelvic floor dysfunction (PFD).

PFD affects at least 25% of women, and the prevalence rises in an athletic population to nearly 40%. While pregnancy and childbirth are risk factors for PFD, many women who never become pregnant may also experience these symptoms.

The pelvic floor muscles (PFM) connect from the pubic bone to the tailbone and form a hammock-like structure on the underside of the pelvis. PFD occurs when these muscles are not able to perform their normal function. The PFM assist with urinary and defecatory function, sexual arousal and orgasm, and pelvic organ support. In addition, the PFM make up the most inferior part of the core, working with the diaphragm, abdominals and low back muscles to provide central core control.

Alleviating and preventing problems with the PFM can sometimes be as simple as incorporating specific exercises. Research shows that one of the best ways to prevent urinary leakage is to work on strengthening the PFM. However, to maximize function and improve problems, the PFM must also learn how to relax as well as contract, and work alongside the other muscles in the deep core, as well as with the muscles of the hips and legs. If you are experiencing symptoms of PFD, consider trying the following exercises:

  1. Deep Diaphragmatic Breathing – The diaphragm and PFM work as a team. Deep breathing through the diaphragm can help the PFM relax, and can also help them contract properly. When you inhale, the PFM relax and lengthen, and when you exhale they contract and shorten. Try lying on your back with your knees bent. Place your hands on the outside of the rib cage. As you inhale, the ribs should expand and the chest and belly should rise. As you exhale, the ribs should move down and in, and the chest and belly should fall. Continue to breathe for up to 10 – 20 repetitions. This can also be done sitting, standing, lying on your side, or on all fours.
  2. PFM Activation, aka “Kegel” exercises – This exercise serves to contract the PFM, which is an important mechanism to assist control of bowel and bladder function, and support for the pelvic organs. While the PFM should be strong, to counter high forces that the body encounters with lifting, jumping and running, It is just as important that the muscles can fully relax between contractions. Begin with deep diaphragmatic breathing. Inhale to prepare. As you exhale, imagine a kidney bean at the opening of the vagina. Squeeze and lift the kidney bean, contracting the PFM. Hold for up to 10 sec as you continue to breathe. Relax. Repeat up to 10 times. For variety in the PFM Activation exercise, try to imagine that the muscles are an elevator. As you exhale, the elevator is rising from the first to the fifth floor. As you inhale, it lowers back to the first floor. You can also practice quick contractions where you hold the muscle tight for one to two seconds and then let it go. It is important to keep breathing through all of these exercises.
  3. Bridging – This exercise incorporates breathing, PFM activation and spinal movement. It lifts the hips above the shoulders which can help assist gravity to improve pelvic pressure. Lie on your back and begin with diaphragmatic breathing to prepare. As you exhale, contract the PFM and begin to curl up one vertebra at time, lifting the hips off the floor. At the top, the trunk should form a straight line from the shoulders to the hips. Inhale to pause at the top, and exhale to reverse the movement, rolling the spine and hips back to the floor. Repeat 10-20 times.
  4. Happy Baby – This yoga pose is a great way to coordinate breathing with pelvic floor relaxation. Lie on your back. Lift your legs, bending the knees, so that the feet are facing the ceiling. Grab under your feet with your hands. Hold this position as you take 5-10 deep breaths.
  5. Assisted Squatting – Deep squatting may exacerbate signs of urinary leakage or pelvic pressure. Using a strap or holding onto a door for assistance, or limiting range of motion, are two ways to complete a squat movement with less downward pressure on the PFM. Stand, holding onto the back of a chair, doorknob or strap. Take one breath to prepare. On the next inhale, lower down toward the floor, bending at the hips and knees. As you exhale, activate the PFM, and use the glute (buttock) muscles to stand up. You can use your arms for assistance to pull up to reduce pressure on the pelvis. Repeat 10-20 times.

Not every problem with the PFM can be fixed with exercise, and not all exercises are appropriate for every person. If you feel like you are not improving, or these exercises make your symptoms worse, please consult a pelvic health physical therapist or your doctor. The best way to treat PFD is a multi-disciplinary approach combining physical therapy, medical management, behavioral strategies and exercise.

BLAIR GREEN, PT, DPT, co-author of Go Ahead, Stop & Pee: Running During Pregnancy and Postpartum, is a Doctor of Physical Therapy with a focus on pre/post-natal health and wellness, the founder/CEO of Catalyst Physical Therapy, and a board-certified orthopedic specialist. Known as the “go-to” expert in her field, Dr. Green is also a Polestar-trained Pilates instructor and a Certified Manual Trigger Point Therapist. She serves as an instructor in the Physical Therapy program at Emory University, and as a faculty member for several Physical Therapy continuing education companies.

pirelli, 360 MAGAZINE, tires,BMW, M8

CUSTOM-MADE PIRELLI P ZERO FOR THE NEW BMW M8

Pirelli and the BMW Group continue in their long-standing successful cooperation. The most recent project being the custom-made variations of Pirelli’s ultra-high-performance P Zero tire for the new BMW M8.

This individual version of the P Zero was the result of the close cooperation between the development and testing departments of Pirelli and the BMW Group over several years. Applying Pirelli’s Perfect Fit philosophy, a unique version of the P Zero was tailored to the specific driving characteristics of the BMW M8. It is precisely tuned to the chassis and characteristics of the M8 variants, which the BMW Group offers as a coupé and a convertible. The new BMW homologated tires, marked accordingly on the sidewall, have the following dimensions: P Zero 275/35 ZR 20 (front axle) and P Zero 285/35 ZR 20 (rear axle).

Compared to the original P Zero, the variant specified for BMW delivers better performance in terms of lap time, dry handling, wet handling, consistency, braking performance, straight hydroplaning, lateral hydroplaning, weight, comfort, noise and mileage. By doing so, the custom-made P Zero significantly contributes to the BMW M8’s ability to perform to it’s full potential.

The new BMW M8 Coupé and the BMW M8 Competition Coupé, an even more powerful and luxurious version of this high-performance sports car, offer exclusive driving experiences on the road and on the racetrack. The new BMW M8 Convertible and BMW M8 Competition Convertible are available for open-drive enthusiasts. The high-performance Convertible offers an even better balance between comfortable everyday practicality and performance inspired by motorsport.

All models are powered by a 4.4-liter V8 biturbo gasoline engine. The Competition models are equipped with 460 kW/625 hp. The top speed of all models is 250 km/h. (155 mph)

In order to adapt the P Zero’s performance characteristics to the driving characteristics of BMW vehicles, Pirelli engineers modified the tread pattern of the tire, among other things, in order to optimize the noise level while rolling. This also results in an even stronger grip and excellent wet performance. To achieve the best possible balance between the front and rear axles of the vehicle, the engineers used different layer constructions in the carcasses for the front and rear tires. The front tire has a symmetrical carcass structure, while the rear tires have an asymmetrical structure. In conclusion, the custom-made variants of the P Zero achieve optimum performance on the BMW M8.