About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

NEW ERA × LA DODGERS

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New Era Cap is excited to launch a new collaboration with Union and the Los Angeles Dodgers today at 1pm ET. The New Era x Union x Los Angeles Dodgers Collection will be available on www.neweracap.com for a retail price range of $44.99-$99.99.

This new collection features four unique 59FIFTY® fitted caps featuring either a Union Frontman logo on the front and Los Angeles Dodgers wordmark logo on the back or a Los Angeles Dodgers logo on the front with a Union Frontman logo on the back. These 59FIFTYs® are available in two colorways, black and blue.

In addition to the caps, this collection also features a selection of apparel including a hoodie and a t-shirt. Available in black and blue, the hoodie features the Los Angeles Dodgers wordmark logo on the front and on the back is two iconic Dodgers logos, a Union Frontman logo well as the address of Dodger stadium. Available in black and blue the t-shirts feature a Union Frontman logo on the front and on the back is a Dodgers logo.

PBS NEW LOGO

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PBS Unveils New Look on Eve of 50^th Anniversary

Refresh of Iconic Logo Modernizes Brand to Better Connect with Viewers in the Digital Age

PBS announced today an update to its iconic brand, including a refreshed logo, bold color palette, custom typeface and illustration style. The new identity will roll out throughout 2020 as PBS celebrates its 50^th anniversary.

“PBS has connected with hundreds of millions of Americans through the stories that matter to our lives,” said Ira Rubenstein, Chief Digital & Marketing Officer, PBS. “Our new look and feel better represents how we are doing that in today’s digital age, while also preserving the most iconic aspects of this beloved brand. From broadcast to every major streaming platform, from your screens to your communities, we’ve created one connected experience that spans PBS locally and nationally.”

Audiences will see an exciting new look and feel that spans broadcast, mobile, and digital, making it easier to identify and rediscover the PBS content they know and love across platforms. The new logo is an evolution of its iconic symbol, reflective of the diverse perspectives PBS offers through its content. It is paired with “PBS” rendered in a custom type that’s more modern, prominent, and designed to be highly legible as it migrates across platforms. The new brand identity also features a new, vibrant signature color, PBS Blue, designed to convey a sense of trust and integrity.

PBS worked with Lippincott, a global creative consultancy, to elevate the enduring strength of the brand and how it shines a light on the new and familiar to inspire, entertain, and inform. The robust two-year process factored in the diverse considerations of PBS’ audiences, member stations, and partners to ensure a consistent and connected user experience across all platforms hosting PBS content.

“We believe PBS represents the best of what media is capable of, and this brand refresh demonstrates that,” said Connie Birdsall, global creative director at Lippincott. “We built the new visual identity to be flexible and modern for a brand that sits at the center of both broadcast and digital media, providing memorable visual brand cues that highlight PBS programming and unify local and national communities, who all share a love of PBS.”

An evolution of the PBS brand can be viewed here. Over the next year, nearly 70 percent of local PBS member stations will also be adopting the new brand identity, helping to provide a consistent viewer experience.

About PBS
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 120 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’s broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’s premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV— including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.

What to Do in the Cold Winter Months

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The winter months bring with them many other things, such as the Christmas season, hot chocolate, cozy sweaters, and warm fires. They also bring with them the winter holidays, giving everyone some time to unwind and relax.

You can take a break from life by winning some Australian online casino real money, or finishing that book you’ve been trying to do for months. But, it can be easy to get bored during this time too. If online slots or book reading doesn’t seem to be your forte, then try these ten ways to keep yourself occupied during the winter months.

Cozy up to the Fireplace
The best thing to do in the winter is to start a warm fire in the comfort of your home. Snuggle up with a blanket and a book to enjoy the warmth of the fire.
Take a Hot Bath
A hot bath just feels better in the winters. There’s nothing like sinking into warm bubble-filled water after a day out in the freezing cold.
Bake Some Cookies
What better way to get into the holiday season than baking cookies with your friends and family? This is a great activity to do in the winter months.
Drink Hot Chocolate
Get yourself a nice mug of hot cocoa with some marshmallows and savor the delicious taste.
Go Skiing
If you live somewhere, it snows or can travel to somewhere snowy, and then skiing is a great activity to try out!
Have a Movie Marathon
But not just any movie marathon, holiday movies! Elf, Home Alone, The Grinch Who Stole Christmas, there’s so many to choose from.
Enjoy Some Fireworks
A great thing to do in the winter months is to light up some fireworks. It’s the perfect way to get in the holiday spirit.
Take Part in Snow Filled Activities
You can build a snowman, make a snow angel, or even a snow fort. There’s so much fun you can have with snow in the comfort of your own garden.
Go Shopping!
One thing that the winter months have, and others do not is holiday sales. Take advantage of the mega sales that happen and get yourself a new wardrobe!
Volunteer at a Soup Kitchen
The winter months are also a great time to give back to society. Use this time to volunteer at a local soup kitchen and help those in need.

There’s a lot of different things you can do in the winter months. Don’t let this time go to waste and use it to do something productive.

VOLBEAT NEW VIDEO

VOLBEAT DEBUTS NEW MUSIC VIDEO FOR “DIE TO LIVE (FEAT. NEIL FALLON)”

7th STUDIO ALBUM, REWIND, REPLAY, REBOUND, OUT NOW VIA REPUBLIC RECORDS

Today, multi-platinum Danish rock band Volbeat debut their new music video for “Die To Live (feat. Neil Fallon)” directed by Adam Rothlein at Ghost Atomic Pictures and taped at Futura Studio in Roslindale, MA. The song and video both feature appearances by Clutch’s lead singer Neil Fallon, as well as Raynier Jacob Jacildo and Doug Corcoran of JD McPherson’s band. Said Neil Fallon about taping the video “A couple of months ago I flew up to Boston to meet up with Volbeat to film the video for their new single, Die to Live. It was a breeze to make, maybe four hours. It’s a catchy straight-ahead rocker of a song and I am flattered to have been asked to participate.” Michael Poulsen, lead singer of Volbeat, added: “We were thrilled to be able to get Neil, Raynier and Doug together with us in the same room to shoot this video, and we’re really proud of how it came out. We hope you have as much fun watching it as we did making it!” Watch the music video for “Die To Live (feat. Neil Fallon)” here.

The second leg of the band’s Rewind, Rebound, Replay World Tour began this past Wednesday in Warsaw, and fans who attended last night’s show at Berlin’s Mercedes Benz Arena got an early first look at the video. The band will close out 2019 with sold out shows across Europe, and have recently announced new dates in early 2020. Full info and tickets for remaining dates can be found here.

The band recently released their seventh studio album Rewind, Replay, Rebound. For the album, Volbeat— Michael Poulsen (guitars/vocals), Rob Caggiano (guitars), Kaspar Boye Larsen (bass), and Jon Larsen (drums) —build upon the distinct, psychobilly, punk-tinged rock ‘n’ roll sound they are known for, while reaching for new creative summits. “The whole point for us going into the studio, is because you still have something to prove — not just for the fans, but mostly for yourself,” says Poulsen. “We would not be able to do this record if it wasn’t for the work we have done in the past. No matter how old the band gets or how many records we do, there is always going to be that signature sound.” Rewind, Replay, Rebound is available on all formats here, including a 2 CD deluxe edition, a special deluxe edition box set, and transparent and blue colored vinyl, numbered and limited to 1,000 copies each.

At this point in their already storied career, Volbeat have opened for Metallica, Motorhead and Slipknot, garnered a 2014 Best Metal Performance Grammy nomination for “Room 24” and won multiple Danish Music Awards. For this album, they mine their own personal histories and that of their genre. The song “When We Were Kids” finds Volbeat ruminating on immortality and innocence we all naively experience in our youth, while “Rewind the Exit” and “Die to Live” both explore how the pursuit of perfection can be a hollow goal.

Rewind, Replay, Rebound was produced by long-time collaborator Jacob Hansen and co-produced by Rob Caggiano and Michael Poulsen. This marks the first studio album with Kaspar Boye Larsen on bass. To achieve the album’s sound the band also drew upon a myriad of guests including backing vocalist Mia Maja and the Harlem Gospel Choir, who both return after appearing on 2016’s Seal The Deal & Let’s Boogie. Clutch vocalist Neil Fallon is featured on “Die to Live,” a collaboration that is the result of the bands touring together and a love for the singer’s gruff and powerful style. Raynier Jacob Jacildo (piano) and Doug Corocran (saxophone) of JD McPherson’s band also lend their talents to the song.

Ultimately, Volbeat have not lost their passion to create and progress. It’s that which keeps them hungry — and musically honest on the new album.

VOLBEAT emerged from Copenhagen in 2001. Since then, they’ve tirelessly clawed their way to hard rock’s upper echelon with endless touring and a string of six beloved full-length albums. Recently, their 2010 album Beyond Hell/Above Heaven, which features hit singles “A Warrior’s Call” and “Heaven Nor Hell,” received RIAA Gold Certification. 2013’s Outlaw Gentlemen & Shady Ladies bowed at #9 on the Billboard Top 200 upon release marking the highest U.S. chart entry for a Danish Act since 1997 until the band’s 2016 album Seal The Deal & Let’s Boogie topped it by debuting at #4. Most recently the band released Let’s Boogie! Live At Telia Parken, a concert film and album documenting their landmark 2017 Copenhagen show in front of 48,250 fans, the largest show a Danish band has ever performed in Denmark.

*Photo by Ross Halfin

LES SUITES AT THE CLIFF BAY

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OPENS ON MADEIRA

The new five-star Les Suites at The Cliff Bay with 23 luxury suites is the PortoBay group’s most exclusive property on the island of Madeira (Portugal). The experience combines comfort, luxury and history with elegant suites and a new designer restaurant, the Avista. Two century-old manors and a new wing set in lush gardens with amazing views offer an unforgettable stay.

Les Suites at The Cliff Bay is located just northeast of The Cliff Bay hotel, off of Funchal’s Estrada Monumental, and occupies a total area of 6,000 square meters.

Sitting atop of a promontory, the hotel incorporates two historic houses, both from the beginning of the last century: one hosts the check-in and two very exclusive suites; the other has a restaurant with different dining areas with a team led by Chef Benoît Sinthon. The new wing consists of 21 spacious luxury suites with large balconies. The buildings are connected by beautiful gardens with an infinity pool and unique views of the Atlantic and Funchal bay.

An idyllic location with access to all the facilities of the neighboring The Cliff Bay hotel, for the true comfort and convenience of the PortoBay hotels.

SPACIOUS SUITES

The new wing offers two different types of rooms — suites and duplex suites. Both are spacious and comfortable with a sitting room, bedroom and closet, living room, marble bathroom and large balconies with breathtaking views. The 15 Suites (60 m2 + 17 m2 balcony) overlook the Atlantic, and the nine located on the ground floor have access to a cosy private garden. The 6 Duplex Suites (66 m2 + 15 m2 balconies) have living and sleeping areas on separate floors. There are two bathrooms and one very exclusive detail; a private lift inside the room.

In the historic house, the Master Suite (85 m2 + 36 m2 balcony) has two bedrooms, kitchenette and an enormous balcony. The Artistic Suite (63 m2 + 16 m2 balconies), is a suite with a difference located on the top floor.

Every detail has been carefully selected to ensure added comfort. Natural and classic materials are to the fore: walnut wood for the floors, cabinets and other finishes, a Greek marble bathroom, double sinks, a large bath and shower cubicle, three mirrors and Bvlgari amenities. In the bedroom there are spacious beds (2×1 or 2×1.20 meters wide) with elegant natural leather headboards, natural neutral tone textiles and warm lighting. Balconies include comfortable furniture to enjoy the view.

In terms of technology, the entire hotel has wifi and the suites are serviced by two large, movable 49-inch Smart TVs with USB and HDMI connections.

BREATHTAKING VIEWS AND RELAXING LIVING AREAS

Its seafront location offers the framing of the lush gardens, the infinity line on the horizon and a viewpoint. The infinity pool with its unique setting, jacuzzi and harmonious solarium give Les Suites an idyllic feel. The other leisure facilities include gardens, lounges and terraces, gym and pilates room.

AVISTA RESTAURANT

The Avista Restaurant & Lounges are set in one of the century-old houses with direct street access, which combines a contemporary wing and comfortable outdoor areas.

Inside, the neutral colors blend with some bold details, to frame the memorable landscape that is visible through the glass walls. The tile mural by artist Meinke Flesseman adds a distinctive touch to the ‘pavilion’. On the floor above, a panel by photographer Henrique Seruca represents the fresh local fish.

Here you can experience the sharing concept applied to different culinary experiences inspired by Mediterranean and Asian cuisines. The kitchen is open from 12 noon to 10pm, serving up food ranging from Josper’s grill menu, Asian options, snacks, menu of the day, pastries, afternoon tea, snacks and cocktails.
Avista’s Mediterranean menu offers comfort food, combining the freshness of local ingredients with a more relaxed cooking style — the barbecue grill. Vegetables from the PortoBay garden, fish from the coast, seafood and different cuts of meat are prepared in a Josper oven, a type of closed grill that cooks at high temperatures, giving the food the unique flavor of the embers and a succulent texture. Local produces like the tropical fruits of Madeira, limpets, caco bread and local fish from the coast are all highly prized.

Avista’s Asian menu is designed with the Japanese concept of ‘raw food’ in mind. Sushi, sashimi and ceviche are prepared in the open kitchen, as are warm dishes such as poke bowl and ramen. They are made with refined techniques and local and oriental produce for an elegant and delicate result.

The Avista snack menu offers warm and cold options as you relax in the lounges. In the afternoon, you can personalize a tea of your choice with homemade scones, mini sandwiches and petit fours.

The wine cellar offers an original collection, with national and international wines carefully chosen by sommelier Roberto Drummond to match the chefs’ creations. Avista offers an extensive and daring cocktail menu by award-winning bartender Eusébio Silva.
Guided by Chef Benoît Sinthon (The Cliff Bay, Il Gallo d´Oro restaurant, 2 Michelin stars), Avista’s Mediterranean menu is coordinated by Chef João Luz while the Asian-inspired menu is the responsibility of Chef Luísa Castro.

ACCESS TO THE CLIFF BAY

Les Suites is connected to The Cliff Bay hotel. The two hotels are comfortably connected by an interior corridor and guests at Les Suites have access to all of the hotel’s iconic services and facilities. Direct access to the sea, salt-water pool, indoor-outdoor pool, spa and restaurants, including the renowned 2-star Il Gallo d´Oro, bars and gardens.

About PORTOBAY HOTELS & RESORTS

The PortoBay group is a hotel chain comprising 15 hotels: 12 in Portugal (7 on Madeira, 1 in the Algarve, 2 in Lisbon and 2 in Porto) and 3 hotels in Brazil (Rio de Janeiro, Búzios and São Paulo). It has 3,350 beds in the 4- and 5-star segments in urban and resort settings. With its headquarters in Madeira, PortoBay Hotels & Resorts is the Portuguese group with the most international awards and a high level of loyalty and recognition from its guests.

Maya by Name Releases New Single “Scorpion Inside Me”

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Maya by Name is a talented pop singer that is on the rise. Maya Gabrielle Satterwhite, better known as pop singer Maya by Name is an extraordinary singer and songwriter. Maya by Name released her first single, “To You, From Me” from her EP Arrival along with the music video in 2015. With the popular breakout EP and the “To You, From Me” hit single, Maya by Name toured and performed at many noteworthy venues including Canalside Buffalo and the legendary Tralf Music Hall. In 2016, Maya by Name released her EP Next Verse that included the smash hit single, “Boss” along with the music video. Her standout sound blends pop with flavors of R&B, Hip-Hop, and Funk. The budding talent highlighted 2017 as the opening act for the Savage tour with Grammy Award nominated R&B artist Tank in Buffalo, New York. In 2018, Maya by Name released her single “Raymond” and the music video in which she wrote and produced. In November 2018, Maya by Name released her single “Rose Petals” along with the music video. On December 21, 2018, Maya by Name released her empowerment album titled, She that is adored by fans and media nationally. Maya by Name has an electrifying stage presence and powerful vocal chops that captivates audiences nationally. Buffalo born and based, pop singer Maya by Name is featured in national media and radio.

Pop sensation Maya by Name releases her brand new single titled, “Scorpion Inside Me” today, November 1, 2019. Bold, powerful vocals, and lyric provoking is the background of this new single. Fans and new fans alike will enjoy this hot, new single as it blends R&B and Pop. It is a must-have for your playlist.

The new single “Scorpion Inside Me” by Maya by Name is fantastic. Definitely check it out. The new single “Scorpion Inside Me” is available at digital retailers including Apple Music: http://music.apple.com/us/album/scorpion-inside-me-single/1484678190

Visit Maya by Name at http://mayaofficialmusic.com and follow @MayabyName on Facebook, Twitter and Instagram.

HALLOWEEN BEACH GOTH

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‘The most outlandish Halloween extravaganza which you don’t want to overlook..’ – 360 MAGAZINE

LISTEN & SHARE: The Growlers – Natural Affair LP

Spotify / Apple Music

Icons of the Los Angeles underground The Growlers are bringing their annual Halloween Beach Goth to the Hollywood Palladium on October 31, November 1, and November 2. Not only that, yesterday they dropped their much-anticipated new album Natural Affair!

ABOUT THE GROWLERS:

Led by singer Brooks Nielsen and music director/guitarist Matt Taylor, The Growlers have forged their own twisted path on the global music scene since their founding in 2006 in Dana Point, California. They’re the party band that grew into a traveling circus, spawning their own annual event (Beach Goth) and growing an international fanbase, while releasing six studio records that trace a line from garage psych ballads to edgy radio pop. On their first three records – Are You In Or Out? (2009), Hot Tropics (2010), and Hung at Heart (2013) – The Growlers combined reverb-rich waves of vintage surf rock with the dark, slow-burn melancholy of outlaw country. Chinese Fountain (2014) introduced a new, disco-infused direction that saw them move away from their swampy roots and relocate to Los Angeles. The band teamed up with producer Julian Casablancas (and frontman of The Strokes) to make City Club (2016), infusing their sound with Casablancas’ angular melodies and speaker-popping mixes. 2018 brought Casual Acquaintances, a raw collection of City Club-era demos and outtakes that – even as b-sides – ranks with the band’s finest material. Between records they toured constantly, raising their status as icons of the Los Angeles music underground, capable of drawing arena-sized crowds for their hometown shows. On their latest, self-produced record Natural Affair (2019), The Growlers move their DIY aesthetic into an even sturdier, synthier, dancier sound, bolstered by Nielsen’s finest lyrics to date: social commentary, rhymes, and ruminations on the pleasures (and perils) of modern love.

Purchase tickets HERE.

ROBERT GRAHAM × STAR WARS COLLECTION

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Luxury American eclectic lifestyle brand, Robert Graham, is thrilled to announce the launch of a Star Wars inspiredcapsule, in collaboration with Lucasfilm. The collection, in anticipation of the final installment in the Skywalker saga, Star Wars: The Rise of Skywalker, will be available to the public for purchase starting November 16, 2019. Early access for VIP Collectors kicks off in select stores on November 14.

Best known for their signature “wearable art” and embellished sport shirts, Robert Graham utilizes an iconic trademark style throughout the capsule collection, as seen in pieces like the Skywalker sport coat, the Lord Vader sport shirt, The Princess Leia Limited Edition and the Darth Vader Lightsaber T-shirt. The capsule will feature three men’s button downs ($248-$348), two men’s sports coats ($1298), three men’s T-shirts ($128), two women’s shirts ($248-$398), one women’s T-shirt ($128), one women’s reversible bomber ($498) and five pocket squares/silk scarves ($68-$248). The Star Wars x Robert Graham capsule collection will be sold both in store and online at Robert Graham, as well as at Bloomingdales, Neiman Marcus, Saks, Nordstrom and DXL, and select participating specialty retailers.

“We are excited to launch the collection in synch with the release of the much-anticipated movie,” notes Robert Graham president, Andrew Berg. “The goal was to join forces with Star Wars and share the Robert Graham DNA with new brand fans.”

In celebration of the capsule launch, Robert Graham will host an exclusive in-store event (featuring stormtroopers) for select media, influencers and consumers at the Robert Graham Venice Beach store (1326 Abbot Kinney Blvd, Venice Beach, CA 90291) on Saturday, November 16^th. All other Robert Graham stores will also have the complete collection and will celebrate the launch on this date.

About Robert Graham:

Robert Graham represents the American Eclectic lifestyle brand-where craftsmanship, luxury and style intertwine. As a true design house since 2001, we’ve been inspiring fashion by developing unique garment-making techniques and complex textile patterns. Our creative seasonal collections encompass men’s sportswear, premium denim, footwear, outerwear, loungewear, accessories, and women’s sportswear. With eye-catching mixed fabrics, one-of-a-kind trims and stunning embroideries, Robert Graham embodies luxury at its finest. Each product is unique, character-filled and distinctly Robert Graham–with “knowledge, wisdom, truth” embedded in each garment.

Alessia Cara × Bastille

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Alessia Cara is featured on Bastille’s new version of “Another Place,” and in the accompanying video, which was also released today. The song – a tender look at a fleeting encounter – originally appeared on the band’s new album, Doom Days (Virgin Records). Download “Another Place” ft. Alessia Cara HERE. View the video HERE.

“I’d always heard ‘Another Place’ as a duet and wanted it to be a story told from two perspectives. It’s not something we’ve ever done, outside of our mixtapes, but we are huge fans of Alessia’s – her voice and her songwriting are so distinct and brilliant – and we sent it to her to see if she’d be up for jumping on it with us,” explains Bastille frontman Dan Smith.

Smith continues, “We love her verse and everything that she’s brought to the song – I think she really elevates it. We all got to spend some time together in her home town of Toronto recently, where she joined us on stage to sing ‘Another Place’ together for the first time, and where we shot the surrealist video for the song. It’s been really great to bring a new voice into the Doom Days universe, and we’re so happy that Alessia was up for coming along with us for it.”

Alessia Cara says, “I’ve been a Bastille fan since their early stuff so doing this song with them was genuinely so exciting. I met Dan last year and we got on really well. We talked about doing something together and he sent me the song a little while later. I loved the concept and thought it was both sonically and lyrically really great, as all Bastille stuff is. It all came together pretty naturally, and I can’t wait for people to hear it.”

The GRAMMY®-nominated, BRIT-winning band recently appeared on “The Tonight Show Starring Jimmy Fallon,” performing “Bad Decisions” – another song from Doom Days. View HERE.

Available everywhere, Doom Days takes listeners on a big night out in search of distraction from the surrounding apocalypse. It debuted at No. 1 on Billboard’s Alternative Album Sales chart and in the Top 5 of the Billboard 200.

Lead single “Quarter Past Midnight” is Bastille’s third single to hit No. 1 on the Mediabase Alternative chart. “Joy,” the follow-up, has amassed more than 70 million combined streams globally. In a four-star review, NME said, ‘Doom Days’ is a vivid snapshot of humanity and an imaginative, adventurous levelling up from one of Britain’s most influential bands. If the end times are coming, you could do a whole lot worse than taking its lead and gathering up all your friends, pressing play and partying like it’s 1999.”

Hailed by Rolling Stone as “Britpop’s new crown princes,” Bastille has sold over eight million adjusted albums and amassed more than 11 billion cumulative streams globally. The band was introduced internationally with the single “Pompeii,” which is now 6x Platinum in the U.S. alone. Marshmello and Bastille’s hit single, “Happier,” has topped charts around the world, with cumulative streams exceeding 3.5 billion. It is certified 5x Platinum in the U.S. and has sold more than 15 million units in the rest of the world. “Happier” held the No. 1 position for three consecutive weeks on Billboard’s BDS and Media base/Top 40 Radio Airplay chart. It has spent a record-breaking 56 weeks at No. 1 on Billboard’s Hot Dance/Electronic songs tally.

ABOUT ALESSIA CARA:

2018’s “Best New Artist” GRAMMY Award winning Canadian singer/songwriter and Def Jam Recordings artist Alessia Cara emerged onto the music scene in 2015 with her first release, “Here,” a global anthem that grabbed the world’s attention when it garnered over 500,000 streams on Soundcloud in its first week. “Here” went on to become Spotify’s Most Viral Song of 2015, selling over 3 million copies. Her five-track EP, Four Pink Walls, soon followed, leading to the release of her RIAA platinum debut album KNOW-IT-ALL (November 2015). Alessia’s multi-platinum #1 hit single of 2016, “Scars to Your Beautiful,” was her gut-wrenching take on female identity, on body image and on deleterious behaviors in the name of beauty. “Stay,” her #1 hit with Zedd, sold over 2 million copies and received Song Of The Summer raves. Also in 2016, Alessia lent her voice to “How Far I’ll Go,” penned by Lin-Manuel Miranda, the official song for Disney’s animated film Moana. The 4x-platinum “1-800-273-8255,” her historic collaboration with fellow Def Jam artist Logic, was one of 2017’s landmark singles with over 4 billion streams worldwide, contributing to her being named the most-streamed new female artist of 2017. “Growing Pains” (June 2018) was the prelude to Alessia’s second album, her critically acclaimed THE PAINS OF GROWING (released in November), which included the follow-up single releases “Trust My Lonely” and “Out Of Love.”

A JUNO award winner for 2016 Breakthrough Artist of the Year in her native Canada, Alessia went on to receive the “Rule Breaker” honor at the Billboard Women in Music annual event. She won MTV VMAs in 2017 for Best Electronic Dance Video (for “Stay”) and Best Fight Against The System (for her multi-platinum #1 Billboard Pop Song “Scars To Your Beautiful,” which she and Logic performed with Khalid as the climactic moment of that year’s GRAMMY broadcast). Alessia also won back-to-back ASCAP Pop Awards for “Stay” and “Scars To Your Beautiful”; along with Dance Song of the Year (for “Stay”) at the iHeart Radio Music Awards. She has earned nominations for Favorite Female Artist – Pop/Rock at the 2017 American Music Awards, the People’s Choice Award for Favorite Breakout Artist, the Billboard Music Award for Top New Artist, the BET Award for Best New Artist, the BBC Award for Song of The Year, and many other top honors. Most recently Alessia was nominated for two Latin GRAMMY Awards for Record and Song of the year for “Querer Mejor.”

Twitter Bans Free Speech?

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Twitter has banned all political ads on its platform becoming a hero for a day. It was a surprising move given the reluctance of tech companies to get involved in the content posted on their sites. Like most such actions, the actual impact will hardly be noticeable. Since Twitter is the only site to ban political ads, people will still be exposed to paid content from candidates on other larger networks. According to ComScore, Facebook and Google have significantly more unique users in the US than Twitter, so people will still be exposed to online political advertising. Second, Twitter makes news when influential people tweet. The more outrageous the statement, the more likely the information will spread, not only on Twitter, but in traditional news outlets as well. Pairing that with the fact that people tend to trust paid less than organic content, the tweets will still hit their targets who will be even more likely to believe what they read.

So, is it a public good that Twitter is banning political ads or not? It’s certainly a relatively easy thing for Twitter to do. It is much more difficult to monitor the ads and determine their veracity. This process would require flagging suspicious content and hiring people to evaluate the messages. The problem is that banning all political ads means that candidates who do not have strong Twitter followings will be less able to reach audiences with their messages, thus giving even more power to the powerful.

Artificial intelligence techniques are improving and tech firms may have more tools in the future to effectively monitor. In 2018 Instagram announced that they are using a machine learning platform called DeepText to detect bullying language. This kind of technology could be applied to political ads to flag them for internal review. However, the platforms may be reluctant to adopt the monitoring technologies because of the potential for increased scrutiny of their businesses by political and governmental entities.

Professor Randi Priluck P.h.D.
Priluck is Professor of Marketing and Associate Dean, Undergraduate Studies at Pace University. She also serves as Director of the Masters in Social Media & Mobile Marketing program in the Lubin School of Business, Pace University.