About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Introducing The Morgan Plus Four CX-T

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Morgan unveils the Plus Four CX-T, a car with adventure at its core. A vehicle with the capability not yet witnessed on a Morgan sports car, it opens up the possibility of routes, landscapes, and destinations inaccessible by Morgan cars until now.

The Morgan Plus Four CX-T is inspired by Morgan’s well-documented history of competing in all-terrain endurance trials. As early as 1911, Morgan sports cars were competing and winning in trials competitions, and this spirit of adventure has been key to shaping the Morgan brand ever since. The more adventurous journeys that are frequently undertaken by Morgan customers all over the world have further fueled the desire for Morgan to imagine the Plus Four CX-T.

Following the launch of the Plus Four in 2020, Morgan partnered with Rally Raid UK, renowned creator of Dakar race cars, to jointly design and engineer the Plus Four CX-T. One of the aims of the project is to demonstrate the capability and durability of Morgan’s new CX-Generation platform, along with the Plus Four upon which the CX-T is based.

Just eight vehicles will be built, priced at £170,000 plus local taxes and supplied in full overland specification, with each customer having the opportunity to work alongside Morgan’s design team to specify their own CX-T. Every Plus Four CX-T is built at Morgan’s factory in Malvern, Worcestershire, before undergoing the final preparation and setup at Rally Raid UK’s own workshop facilities. Morgan’s design and engineering team have worked alongside Rally Raid UK throughout the program to define the concept, specification, technical attributes, and aesthetic of the model.

Technical details

The exterior of the Plus Four CX-T is designed to maximize luggage and equipment carrying capacity, and provide the occupant protection necessary for extreme environments. Simultaneously, Morgan has ensured that its visual design reflects this capability and purposefulness.

Most prominently, the rear panel of the vehicle has been replaced with an equipment rack, with unique side body panels designed to be reminiscent of the classic four-seater Morgan.
The rack houses two ruggedized and waterproof Pelican luggage cases, a Zarges aluminum tool/storage box, two Rotopax 11-liter containers, and two spare wheel/tire assemblies.

Additionally, for those who venture further off the beaten track, recovery equipment is mounted on the exterior of the car within easy reach when required. All exterior mounting systems for all storage and equipment have been painstakingly engineered to be tough and easy to access when needed.

The external protective exoskeleton can also be adapted to carry leisure equipment such as bikes and surfboards, to complement the lifestyle activities of the owner, while the removable side screens can be mounted onto the roof of the vehicle, allowing them to be carried unobtrusively in case of a change in weather conditions.

Rally Raid UK undertook a complete study of the standard Plus Four vehicle to determine the possibilities for the conversion. This study included durability assessments of the platform, drivetrain, and suspension systems.

The suspension has been designed to be expedition-ready: tough and fit for purpose. Durability, and a drive-over obstacle clearance of 230mm, have been achieved using modified Plus Six wishbones. These widen the track and allow for the extra arc of movement required to achieve the desired suspension performance. The wheel arch apertures have also been modified, allowing the suspension to compress deep into the wheel well, providing maximum traction and stability.

EXE-TC coil over assemblies with internal bump stops are used, these have been developed by EXE-TC specifically for the vehicle. These assemblies are born from off-road competition and are calibrated to provide the ideal balance of compliance and durability.

In addition to the main suspension hardware, the lower suspension arms contain bespoke bushes which further increase durability. The combined suspension package is optimized to undertake journeys never before attempted in a Morgan sports car while ensuring composure and comfort during any excursion into the backcountry.

A five-piece underbody protection system – comprising an engine guard, rear chassis guard, midsection shield, and rear undertray – helps to protect the chassis and important components from damage when driving in extreme conditions. The car is also fitted with a full bespoke exhaust system with a rear side exit that improves the departure angle and contributes to 230mm of ground clearance.

The Plus Four CX-T uses a BMW X-Drive electronic differential with bespoke software, calibrated and tested specifically for the application. Switches inside the cabin allow a choice of three modes to be selected depending upon the driving conditions; each mode varies the degree of differential lock that is applied. Selecting ‘Road’ mode fully opens the differential, while ‘All-Terrain’ mode applies approximately 45% lock to the rear differential, allowing some variation in torque distribution between the rear wheels. ‘All-Terrain – Extreme’ mode fully locks the rear differential, providing equal torque to both rear wheels. The two All-Terrain modes are designed to be used when tackling rough surfaces and low-traction conditions. The final drive ratio has also been shortened to account for the larger diameter tires and suit all-terrain usage.

Inside the cabin of the Plus, Four CX-T features have been added to improve occupant comfort and usability in remote environments. A RAM mount track is built into the dashboard to allow the secure fixing of a variety of devices such as phones or cameras. A flexible map light, pencil, and notebook holder have also been integrated, all designed to withstand operation in harsh driving environments.Cabin stowage has also been optimized with the addition of a removable map/document holder and insulated cool bag, both located in the passenger footwell. A custom-made first aid kit is mounted to the internal roll cage behind the seats. Just like the exterior equipment, every interior feature has been designed with accessibility and convenience in mind, whether this is for use in remote conditions or the leisure pursuits of the owner.

The cabin is enclosed within a composite hardtop which is unique to the Plus Four CX-T and has been intricately engineered to fit between the internal and external roll cages.The Morgan Plus Four CX-T is the second of two special projects being produced by Morgan in 2021, with the first being the Plus 8 GTR. The introduction of the Plus Four CX-T also coincides with the announcement of Model Year 22 updates to the Plus Four and Plus Six and helps to inform technical and aesthetic advancements for Morgan’s current and future range of vehicles. The Plus Four CX-T is on sale immediately, with all vehicles due to be built before the end of 2021.

Jonathan Wells, Head of Design, Morgan Motor Company, said: “The Morgan design team has been conceptualizing modern-day trialing vehicles for many years. Around 18 months ago, our investors and CEO, Steve Morris, were in the studio and remarked how incredible it would be to bring one of these drawings to life. The project was unrestrained and born entirely from a desire to create an exciting British adventure vehicle. The CX-T, like many recent Morgan vehicles, demonstrates the flexibility of the Morgan design. For me, it’s a complete package: historical integrity, legitimate capability, and a brand-new adventure-lead aesthetic.”

Mike Jones, Rally Raid UK, said: “Applying my experience of 13 Dakar Rallies, 60 Dakar vehicle builds and a lifetime of overland adventuring to an unconventional sports car such as a Morgan has been an interesting and rewarding project. Having the opportunity to design a car for such a prestigious marque has been a responsibility that I never imagined I would have. Rally Raid UK and Morgan have engaged with industry-leading suppliers to source the highest quality components, as well as designing a range of bespoke parts that will remain unique to the model. The Morgan Plus Four CX-T is a genuine overland adventure vehicle and I look forward to seeing the incredible destinations that owners will find themselves in.”

Rick James Documentary Feature Premieres September 3rd

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SHOWTIME® has released a trailer for BITCHIN’: THE SOUND AND FURY OF RICK JAMES, directed by Emmy®-nominee Sacha Jenkins (WU-TANG CLAN: OF MICS AND MEN, BURN, MOTHERF*CKER, BURN!). BITCHIN’ is an intimate yet propulsive look at Rick James, one of rock, funk, and R&B’s most legendary and often underappreciated figures. Featuring rare footage of James’ incredible live shows, never-before-seen home video, original interviews with legendary artists, collaborators, and friends, and a treasure trove of recorded interviews with James (who died in 2004), the documentary presents a full picture of James’ dramatic rise and fall, focusing in on the “Punk-Funk” music he left behind. The film, which screened at the Tribeca Festival® in June, will premiere on Friday, September 3 at 9 p.m. ET/PT. Click here to watch and share the trailer.

Best remembered as the creator of hits such as “Superfreak,” “Give It To Me Baby” and “Mary Jane,” James blazed new trails in American music and global culture in the ’70s and ’80s as a songwriter, performer, and producer, collaborating with luminaries such as Neil Young, Joni Mitchell, The Temptations, Smokey Robinson, Nile Rodgers, Eddie Murphy, Teena Marie, The Mary Jane Girls, and M.C. Hammer. BITCHIN’ presents a full and complete picture of James’ life as told by those who knew him. At the center of it all is the “Punk-Funk” that encompassed a unique swath of 20th-century music history from jazz to soul to R&B to rock and eventually, to hip-hop. Friday, August 6 marks the 17th anniversary of James’ death.

BITCHIN’: THE SOUND AND FURY OF RICK JAMES is a Mass Appeal production for SHOWTIME, directed by Jenkins, produced by Steve Rivo, and written by Jenkins, Rivo, and Jason Pollard. The film is executive produced by Peter Bittenbender and Jenkins for Mass Appeal, and Douglas Banker and Ty James.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of ViacomCBS Inc., owns and operates the premium service SHOWTIME®, which features critically acclaimed original series, provocative documentaries, box-office hit films, comedy and music specials, and hard-hitting sports. SHOWTIME is available as a stand-alone streaming service across all major streaming devices and Showtime.com, as well as via cable, DBS, telco, and streaming video providers. SNI also operates the premium services THE MOVIE CHANNEL™ and FLIX®, as well as on-demand versions of all three brands. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV®. For more information, click here.

About Mass Appeal

Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music, and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Foy Vance × Hair Of The Dog

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Award-winning Northern Irish singer/songwriter Foy Vance has released “Hair Of The Dog”, the latest track off his forthcoming album Signs Of Life. The song is available to stream and download starting today HERE. Signs Of Life is due for release on September 10 via Ed Sheeran’s Gingerbread Man Records/Elektra Records. The album is available for pre-order now HERE.

Signs Of Life is the sound of a beloved singer-songwriter at the peak of his powers. It’s also the sound of a man, a husband, a father, a sinner, a drinker belatedly coming to terms with his demons. Namely, after years and years of almost constant touring, an addiction to alcohol and painkillers. In the bluesy, woozy “Hair Of The Dog” Vance tackles the subject head on, listing his self-medicating crutches while confessing :You no longer make me happy / You no longer make me smile / You take everything that’s good within me.”

“I had my first extended period off the road for twenty years, and I realised: wow, I drink two bottles of wine and at least a half bottle of vodka a day,” Vance explains. “I’d start the day with codeine to get myself sorted, and I’d smoke joints throughout the day. I’m showing all the signs of death, getting ashen, grey, smoking more, drinking more, smoking more I hit a wall.”

“The idea for Hair Of The Dog had been around for a while,” he continues. “I was smiling as I wrote it. I thought it was a bit too on-the-nose, but then, the situation is on-the-nose. And the feel is a tip of the hat to the woozy-ness of the beginning of this journey. I want it to make you almost feel a bit seasick.”

“Hair Of The Dog” follows previously released tracks “If Christopher Calls,” “Time Stand Still,” “Signs Of Life” and “Sapling”. Upon its release, The New York Times featured “Sapling” in The Playlist and Clash Music applauded the song as “An instant fan favorite a song about renewal and survival” The album’s early tracks have received additional praise from Entertainment Tonight, Americana UK, and more.

Vance will celebrate Signs Of Life’s arrival with An Evening With Foy Vance, an intimate tour of the UK and US, including stops in Los Angeles, New York, and Nashville’s famed Ryman Auditorium. Remaining tickets for the largely sold-out run of shows are available now HERE.

Signs Of Life was recorded in three locations: Vance’s Pilgrim studio at home on the shores of Loch Tay in Highland Perthshire, another recording set-up in a nearby Dunvarlich House, and at Plan B’s Kings X studio in London. The album was written and played more or less entirely by Vance, with assistance from young Northern Irish producer Gareth Dunlop. Serendipitously, Dunlop had been inspired on his career path by a chance encounter with Vance in a coffee shop 18 years ago.

Commenting on the album’s timely subject matter, Vance shared, “Signs of Life is about re-emergence me in my own soft revolution, the world re-emerging in what we’re about to see as we hopefully go back to some semblance of normality. But just life in general flowers growing through the cracks in Chernobyl. Life finds a way, doesn’t it?”

$UICIDEBOY$ Announce Second Tour Date

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Due to popular demand, $UICIDEBOY$ have announced a second date of their widely popular Grey Day Tour at Shrine LA Outdoors on Sunday, November 7. Saturday, November 6 is sold out. Tickets for Sunday, November 7 go on sale this Thursday, August 5 at 10 AM via AXS.com.

Grey Day was postponed in 2020 due to the pandemic after selling over 150,000 tickets and selling out nearly every show in 2019. This year, on the heels of their new album Long Term Effects of SUFFERING, the BOY$ are back with a vengeance as they set out on a 33-stop North American tour with G59-signees Germ, Shakewell, Ramirez, CHETTA, and Night Lovell. Also supporting the G59 roster will be hardcore punk act Turnstile as well as hip-hop staples Chief Keef and slowthai.

Don’t miss your chance to see $UICIDEBOY$ at Shrine LA Outdoors on Saturday, November 6 and Sunday, November 7. Shrine LA Outdoors is located at 700 W. 32nd Street. Los Angeles, CA 90007.

What are the benefits of a low-carb, ketogenic diet?

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There are more than one million searches on Google every month regarding the keto diet and its benefits. Diets can become a fad, but it appears that the keto diet is most definitely here to stay for the long-term. This has largely coincided with people becoming more health-conscious and reading up on more health-related news. As such, diets like the ketogenic one are growing in popularity.

It’s worth noting that the keto diet isn’t necessarily suited to everyone, and you should most definitely give it serious consideration before starting it, but it is a diet that has resulted in numerous success stories. The high-fat, low-carb philosophy has gripped the world. As a result, more and more people are giving it a go and discovering its various benefits. One search on Instagram demonstrates just how popular it is, for example.

Big brands are now even selling keto-friendly products, and keto recipes have become a popular search option online. The keto diet certainly has its sceptics, too, though, which is why seeking professional advice before considering taking on a keto diet is worthwhile. In the meantime, let’s assess some of the basic benefits of a low-carb, ketogenic diet.

A low-carb diet reduces your appetite

Most diets lead to extreme hunger, which is why people lose motivation on occasions and ultimately give up. A low-carb diet, though, is proven to reduce a person’s appetite and therefore lead to fewer calories being consumed. Eating more protein and fat is filling and will keep you feeling full for longer.

It can lead to instant weight loss

Cutting out carbohydrates is one of the fastest ways to lose weight. Studies show that people who consume a low-carb diet tend to lose weight faster than those who are on low-fat diets. The reason being that low-carb diets get rid of excess water in your body, therefore lowering insulin levels as a result and aiding weight loss.

We are constantly told that diet must be mixed with exercise for sustainable weight loss, and there is some truth in that. As such, it means you need to eventually get off the sofa and switch off Netflix, or shut down the game of 9 Masks of Fire slot, and get active. Those weight loss gains might only be temporary, otherwise.

For example, studies have shown that a low-carb diet is particularly effective for up to six months, but after that, additional lifestyle changes might be needed to take the weight loss up a level, such as increasing exercise.

Reduces the presence of triglycerides

They aren’t commonly known, but triglycerides are fat molecules that circulate in your bloodstream and are a known cause of heart disease. Carb consumption among sedentary people can increase the presence of triglycerides, with the simple sugar fructose being a particular concern. A low-carb, keto diet lessens the risk of too many triglycerides.

(Image via https://twitter.com/mysolarsido)

It helps produce more ‘good’ HDL cholesterol

There is good and bad cholesterol. Good cholesterol is high-density lipoprotein (HDL), which contributes towards good heart health and a smaller risk of developing heart disease. Eating fat increases “good” HDL levels and can therefore aid heart health. A low-fat diet, on the other hand, can have the opposite effect.

Reduces both blood sugar and insulin levels

Ketogenic diets are also helpful for people with diabetes and insulin resistance as it lowers blood sugar and insulin levels drastically. Of course, if you’re diabetic, you should speak to a professional before taking on a keto diet, but some studies have shown that 95% of people with type 2 diabetes had significantly reduced or halted their glucose-lowering medication within six months.

Some of the foods you can eat on a keto diet include avocado, butter, cream cheese, coconut, leafy greens, nuts, meats, eggs, and fish.

ARIANA × BIEBER – STUCK W/ U RAISES MILLIONS

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“STUCK WITH U” RAISES $3.5 MILLION FOR FIRST RESPONDERS CHILDREN’S FOUNDATION

First Responders Children’s Foundation today announced that proceeds donated from the single entitled “Stuck with U” have now surpassed $3.5 million, directly impacting thousands of first responder families all across the United States. The donation will be used to fund scholarships for children of first responders as well as provide financial support to the families and children of healthcare workers, EMTs, paramedics and firefighters serving on the front lines of the COVID-19 pandemic.

“Stuck With U” was released in Spring 2020, in response to the COVID-19 global pandemic and to further bolster relief efforts across the United States. It was a creative collaboration between Scooter Braun’s SB Projects, Ariana Grande and Justin Bieber, along with Republic Records and Def Jam Recordings, donating 100% of net profits from streams and sales to the First Responders Children’s Foundation.

The specific areas of impact resulting from the donation include:

Awarding grants to first responders who have encountered financial hardship due to COVID-19.
Awarding scholarships to children whose first responder parents have died in the line of duty.
Providing funding for temporary housing so that first responders could self-quarantine.
Paying for funerals of first responders or their family members who died as a direct result of the COVID-19 pandemic.

“The generosity, and support that Ariana Grande, Justin Bieber, and Scooter Braun have shown the men and women on the front lines of this ongoing pandemic has been a surreal and humbling experience for us,” said Jillian Crane, President of First Responders Children’s Foundation. “As an organization, we have been able to help the everyday heroes who have been on the frontlines of the pandemic, and their family’s immediate needs with the support that has only been made possible due to the collective effort of everyone involved, which we are thankful for.”

“As the world was shutting down, we were looking for ways we could make a tangible impact as it has always been Scooter’s priority that SB Projects and our artists give back,” said Shauna Nep, Vice President of Philanthropy for SB Projects. “We were so thrilled to partner with the First Responders Children’s Foundation who have been supporting those on the frontlines of the pandemic, as well as their families. Over a year later, we are so proud to see how much has been raised and what has been accomplished. We thank the Foundation for their leadership and commitment to this work.”

In addition to supporting the First Responders Children’s Foundation. “Stuck with U” won the award for “Best Music Video From Home” at the 2020 MTV Video Music Awards, and also debuted atop the Billboard Hot 100. This was Bieber’s sixth and Grande’s third U.S. number one single.

Two Stetson University Students Receive Free Tuition

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Safer Stetson Awards help boost COVID-19 vaccination rates on campus

Vaccinated Stetson University students Marcus Boyd and Joshua Sanchez will be receiving free tuition for a year, thanks to the Safer Stetson Awards.

Boyd and Sanchez provided Stetson with their COVID-19 vaccination information through an anonymous voluntary system and were given a shot at winning a complimentary college education during the Safer Stetson Awards over the summer. They won the grand prize during a Facebook Live drawing on Friday, July 30.

Boyd is an incoming first-year political science student who was speechless when his name was selected to receive free tuition for the 2021-2022 academic year.

“I was in disbelief and needed to make sure that I wasn’t dreaming,” said Boyd on a video conference call. “Doing my part in the fight against COVID-19 was reason enough to get the vaccine.”

“I was surprised and grateful when I found out that I won free tuition for a year,” said Sanchez, who is a music education senior at the Stetson University School of Music. “I spent three years struggling to pay my college tuition. The news of me receiving free tuition during my last year of college provided me with relief and took a lot of weight off my shoulders.”

The university created the Safer Stetson Awards program as a step toward ensuring a healthy and safe campus environment for the fall semester by encouraging COVID-19 vaccination.

“Nearly 1,500 vaccinated students participated in the Safer Stetson Awards,” said Ray Nault, EdD, vice president of Enrollment Management. “We saw a tremendous interest and community coalescing around this important cause since the program launched.”

The university has set a goal for at least 70% of faculty, staff and students to be vaccinated by the fall semester when it begins on Thursday, Aug. 19. Currently, 53% of Stetson’s overall population, employees, and students are vaccinated at both the DeLand and Gulfport campuses. The vaccination progress can be tracked on the Safer Stetson website.

“I recommend others to get the COVID-19 vaccine,” said Sanchez. “I got the vaccine so I could protect my mom and grandmother.”

“I play the French horn and miss performing in front of an audience during Stetson University School of Music concerts,” added Sanchez. “The university may allow more campus activities to occur after students get vaccinated.”

New and returning Stetson students had an opportunity to participate in the weekly Safer Stetson Award drawings from June 11 to July 30 after they provided their COVID-19 vaccination information. Names were randomly selected from a pool of vaccinated students. Winners received $1,000 or a free annual campus parking pass.

In the final drawing that was announced on Friday, July 30, two students were selected as runners-up for the tuition awards. Stetson University students Hollie Bitor, an education junior, and Sarah Gaudreault, an aquatic and marine biology senior, each received a $1,000 scholarship and two tickets to a theme park of their choice in Orlando.

About Stetson University

Founded in 1883, Stetson University is the oldest private university in Central Florida. Stetson focuses on intense learning experiences in a supportive community that allows students to develop their voice in a connected, inclusive environment. Stetson University ranks No. 4 on U.S. News & World Report’s 2021 list of Best Regional Universities (South) and has been recognized as one of The Princeton Review’s 386 Best Colleges, 2021 edition. Stay connected with Stetson on social media.

Murphy-Goode Winery Welcomes Two New Employees

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After Receiving over 7,000 Inspiring Applications, the Sonoma County Winery Hires Two Top Candidates to Pursue Their Wine Industry Dream Jobs

Murphy-Goode, the Sonoma County winery that launched “A Really Goode Job” nationwide job search in March 2021, is pleased to announce that Lindsay Perry in Austin, TX and Veronica Hebbard in Orlando, FL have been selected as the newest employees of Murphy-Goode and are the winners of A Really Goode Job. They will begin their dream job journeys at Murphy-Goode on Sept. 1, 2021, shadowing winemaker Dave Ready, Jr. before moving into separate roles that align with their respective interests and expertise. Each will receive a $10,000 salary per month, live rent-free in Healdsburg for a year, and will enjoy a year’s supply of Murphy-Goode wine.

Over the course of this nationwide job search, Murphy-Goode received over 7,000 creative and inspiring applications from around the world. In July, the winery selected the top 17 finalists and welcomed them to Healdsburg for in-person interviews and wine country exploration. Throughout the week, candidates had the opportunity to meet with Murphy-Goode winemaker Dave Ready, Jr., as well as other Murphy-Goode employees and fellow “A Really Goode Job” candidates.

Murphy-Goode looks forward to welcoming Lindsay and Veronica to the team and working closely with them to make their wine industry dream jobs a reality. Throughout the application process, both candidates stood out due to their passion for wine, creativity, humor, and drive. “When we started out on this journey, we cast the net wide to find candidates with unique experiences and points of view,” said winemaker Dave Ready, Jr. “I’m looking forward to working with Lindsay and Veronica this harvest, but also learning from each of them, and seeing what new ideas they will bring to the job.”

Lindsay Perry is a Yardley, Pennsylvania native, but currently lives in Austin, Texas, working in sports marketing. Lindsay received scholarships to complete her WSET Level I & II through Wine Unify and the Roots Fund in 2020 and 2021 respectively, and she is looking to add her diverse voice to the ever-changing climate of the wine world. “Working for Murphy-Goode Winery will present a unique challenge and represent a big pivot in my life. I’ll be jumping into the wine industry in the best way possible. Having the opportunity to shadow Dave, learn to make wine, and grow professionally through this year of exploration, will change the trajectory of my life,” Perry said. View Lindsay’s application video here.

Veronica Hebbard, originally from Montgomery, New York, will be making her way to Sonoma by way of Orlando, Florida. She currently works as an engineer in the themed entertainment industry. As an engineer by trade, Veronica is most excited about being immersed in the science of winemaking and exploring sustainability and innovation initiatives. “When the opportunity presented itself, I thought it was the most interesting way to make wine approachable for people who weren’t already in the industry. Joining Murphy-Goode will provide me the opportunity to navigate and harness this energy and passion and steer it into where my role might be in the wine industry,” Hebbard said. View Veronica’s application video here.

First launched in 2009, “A Really Goode Job” became a revolutionary campaign to create a real job opportunity in the wine industry at a time of economic distress and high unemployment. Today, as the country faces a new set of challenges, creating access and viable career opportunities is more important than ever. Murphy-Goode cast the net wide and launched the job search to find candidates from across the country who want to follow their passion and land their dream job in the wine industry.

To follow along on Lindsay and Veronica’s journey, follow Murphy-Goode on Facebook, Instagram, and Twitter.

About Murphy-Goode Winery

Welcome to the Goode life. Founded in Sonoma County in 1985 in a spirit of love and friendship by Tim Murphy, Dale Goode, and Dave Ready Sr., Sonoma County’s own Murphy-Goode Winery crafts some of

California’s best wines without taking itself too seriously. The story lives on today under the Jackson Family Wines portfolio, continuing a tradition based on a shared appreciation of friendship, hard work, a wicked sense of humor, and, of course, a good bottle of wine. Murphy-Goode offers high-quality wines from some of California’s great growing regions with the approachable and inviting attitude of Sonoma County. Murphy-Goode is never pretentious, is often irreverent, and is about having fun. Because of its consistent quality, the brand has become a favorite wine for consumers everywhere. For more information, www.MurphyGoodeWinery.com, and follow Murphy-Goode on Facebook, Instagram, and Twitter.

What is Coming This August for Heron’s Clients

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Chicagoland’s Newest Features

Sable at Navy Pier marks the 100th property milestone for Curio Collection by Hilton, a portfolio of one-of-a-kind hotels and resorts in premier destinations around the world. The first hotel to break ground and make waves on one of the city’s most iconic and historic landmarks, this hotel offers sweeping, unparalleled views of Lake Michigan and the Chicago skyline, truly unlike any other. With the Navy Pier fireworks in full swing, Sable is offering Wednesday and Saturday Firework Packages that include either Cote des Roses Rosé or Mini Moet & Chandon Champagne for two; custom Sable chocolate; and upgrades to a higher floor where available. To book an upcoming staycation with the best seat in the house for the firework show, please click here.

The world’s first boutique-inspired Hyatt Place, The Forester Hotel, recently celebrated its Grand Opening with an evening to remember. Themed to immerse guests into an enchanted forest, the property welcomed community leaders to enjoy delicious food and handcrafted cocktails courtesy of the hotel’s restaurant, Oaken Bistro and Bar. Entertainment was plentiful throughout the night with forest-themed stilt walkers, strolling champagne, a living marble statue, performances by The Lake Forest Dance Academy and more. The hotel is located on the nature-rich North Shore in Lake Forest and is centered around the town’s motto, “Naturae et Scientiae Amor” or love of Science and Nature. To make a reservation for a hotel stay, please visit here. To make a reservation to experience Oaken Bistro + Bar, please visit here.

Current Happenings

Raised, An Urban Rooftop Bar, ideally situated on the third floor of the Renaissance Chicago Downtown Hotel at 1 W. Wacker Drive, invites locals and travelers alike to enjoy summer in the city with shareable plates, seasonal cocktails, an array of wines on tap, and local craft beers– with stunning city views as your backdrop. Experience unparalleled service at the indoor/outdoor bar featuring an open rooftop deck overlooking Chicago’s skyline. Visit here for more information.

Love Always Wins! You’ve seen the mural from I-94, now experience Carnivale’s sensational Latin-Fusion dishes, craft cocktails and incredible ambiance in person! Always an amazing experience, the Cotton Candy Martini is a must-try, along with a delicious Gaucho Steak or Seafood Paella. Dine al fresco on the expansive outdoor terrace or pick up to dine at home! The west loop hotspot is also offering a to-go menu and takeout kits to enjoy. For reservations, event inquiries and more info, visit here.

In search of the perfect views for Golden Hour? Kennedy Rooftop, 1551 W. North Ave., is one of Chicago’s hottest rooftop decks, offering spectacular unobstructed skyline views and a delicious menu developed by Executive Chef Kus Folkers, including a unique variety of signature cocktails – each presidentially named as an homage to their namesake. The rooftop is open Tuesday through Sunday and the space is first come first served. For more information, please visit here.

Luft Balloons, Chicago’s premier balloon boutique located at 345 W. Armitage Ave, is dedicated to bringing joy through the art of the balloon! Customers can choose from a wide variety of air-filled creations or helium bouquets to celebrate their next occasion in style. Luft Balloons is open from 8:30 a.m. to 3:30 p.m. Monday through Saturday. Delivery is available seven days a week. For more information or to place an order, please visit their website.

Baseball is in full swing in Rosemont! The Rose Hotel Chicago O’Hare, 5200 Pearl St. in Rosemont, along with their contemporary first floor bar and restaurant, Thorn Restaurant & Lounge, are inviting guests to enjoy baseball season by offering an exclusive Take Me Out To The Ballgame Package, which includes a trip to Impact Field, home of the Chicago Dogs Baseball team, located less than five minutes away from the hotel. The package includes four general admission tickets to a Chicago Dogs game, complimentary overnight parking, a complimentary shuttle ride to and from Impact Field, and a “Play Ball” welcome amenity which includes popcorn, peanuts, and a bucket of ice-cold beers. The hotel package is available now for families and friends who are looking to get back out and enjoy warmer weather and each other’s company, and can book by clicking here.

Fulton Market Kitchen, 311 N. Sangamon, is a high-style restaurant that always welcomes culture and creativity. As such, they are thrilled to announce a new ticketed art show in their stunning upstairs gallery on August 19th from 5-9 pm in collaboration with a new online gallery, custom works service and art events social action organization, Povos. In his own whimsical language, artist William Schaeuble has created extraordinary sites of joy and imagination – making the mundane magical – and welcomes guests to enjoy the collection with a custom cocktail tuned to fit the artwork itself. Tickets are $20 and include a reservation to dine in the restaurant before or after enjoying the show. For more information on how to purchase tickets, please visit www.fultonmarketkitchen.com.

The South Loop lifestyle center, Roosevelt Collection Shops, will soon welcome its latest activation to open within their new exhibit space, 150 West. Opening Friday, August 14th, “Boxed Experience” will offer an interactive, theatrical experience that is sure to amaze with hyper-realistic rooms and map projections. Bringing to life the emotional toll individuals undergo when society puts them “in a box” – whether for age, race, orientation, ethnicity or otherwise – visitors will explore each space of the exhibit and gain a whole new perspective on social awareness in the present day. Tickets range from $35-55 and 2 hours of free parking is included with validation. For more information, visit here.

Jet’s Pizza®, founded in 1978 by Eugene and John Jetts in Sterling Heights, Michigan has grown to over 380 independently owned and operated stores in 19 states, including 19 Chicagoland locations. From their iconic Detroit-style pizza, with cheesy to the edge crunch to traditional round, Jet’s Pizza serves pizza that will please everyone at your upcoming barbecues, game day parties, or summer movie nights. Try out some of the favorites including BBQ Chicken, the Eugene Supreme, Jet 10, the Super Special, and much more. For more information or to place an order online, please visit their website.

Hyatt Lodge, 2815 Jorie Blvd., Oakbrook’s most unique hotel located by beautiful lakes, streams, and wooded trails continues to bring a one-of-a-kind experience to their guests. The hotel resides on acres of forest preserve and sits waterside to a scenic lake, making it an ideal location for wedding guests, family weekend getaways, weekday conferences, and everything in between. Join Hyatt Lodge for Whiskey’d Off Your Feet, a Macallan Scotch Tasting Event, on September 17 from 5 p.m. to 8 p.m. Guests are invited to indulge in a pig roast and dinner curated by Executive Chef Joshua Karther, while enjoying live music on the Lakefront Patio. Tickets are $99 per person. To make a reservation for this event, please call 630.568.1234 or visit OpenTable.

Offshore, the world’s largest rooftop deck and one of Chicago’s most exciting hotspots located at Navy Pier is the place to be this summer. Boasting over 56,000 square feet of indoor and outdoor space with spectacular views of the Chicago skyline and Lake Michigan, this year-round rooftop destination offers locals a truly unique opportunity to enjoy Chicago’s summer months. With the return of the Navy Pier fireworks every Wednesday and Saturday, patrons can reserve the best seats to watch the show while sipping on some specialty cocktails, and sharing bites from their latest seafood-forward menu. Seats are very limited and can be reserved using OpenTable.

The Forge: Lemont Quarries, a 300-acre outdoor adventure park located 22 miles Southwest of downtown Chicago, is inviting family, friends, coworkers, adventurers both novice and pro, and everyone in between, to the largest outdoor adventure course in North America. The perfect outdoor activity not to miss during the summer months, this park offers the longest and tallest ziplines in the tri-state area and the three tallest ropes towers in the world, this year-round outdoor adventure park has something for every background, age and ability. Guests are invited to check The Forge’s August event calendar for weekly Mindful Morning Flow yoga, live music events at The Foundry, movies in the park, and more. During the summer season, the park is open seven days a week from 9 a.m. to 8 p.m. Admission to the park is free, with tickets available to book in advance for each desired activity. Please click here for more information or to reserve your spot today.

Founded in 1985, Peaches Boutique offers a selection of over 30,000 formal dresses, within a 20,000 square foot store located at 5915 S. Archer Avenue. 90% of Peaches’ floor space is dedicated to prom dresses, and the boutique’s entire inventory, perfect for Quinceañeras, Sweet Sixteen parties, Bat Mitzvahs, 8th grade graduation, Pageants, Prom, Homecoming, Engagements, Weddings, Galas, and more social occasions and is also available for purchase online. Stocking dresses in store from size 000 – 30, Peaches also offers shoes and a variety of accessories, from earrings, necklaces and bracelets, to tiaras, headbands, and more. Known for stocking every prominent dress designer, Peaches registers all the dresses sold and maintains their commitment to not sell the same dress in the same color to the same event. Peaches provides same day purchase and offers alterations in store.

Sufi Psychology Association, the non-profit behind the global “Caring 4 Our Caregivers” initiative that has helped over 340 hospitals worldwide since the beginning of the pandemic, announces the rollout of a revolutionary new ‘Caregiver Wellness Program,’ (CWP). The CWP provides healthcare workers with tools focused on preventing and treating burnout. Designed by Dr. Saloumeh Bozorgzadeh, PsyD. and team, the program is tailor-made to address challenges specific to the healthcare community incorporating evidence-backed research on overarching topics with a variety of videos, stress reduction exercises including dynamic breathing, visualization and movement exercises, and a weekly meditation session – accessible online, 24/7 from any device or location. To support their initiative with a donation or to learn more about their work, visit here.

Whether you might be heading back to school, back to the office or are just looking to make every day count, Paper Source has a full collection of 2021-2022 planners to shop from and make your own! From custom insertion options including one made specifically for teachers to self care journals and bold designs to make each day fun, the go-to destination for creativity offers their assortment in-store and online. To shop the collection, please visit your nearest location or visit www.papersource.com.

Set to open September 2021, Kitchen + Kocktails by Kevin Kelley, the dynamic comfort food concept, is pleased to debut its second U.S. location in Chicago’s River North neighborhood. The new 10,000 sq. ft. restaurant, located at 444 N. Wabash, will feature elevated comfort food and creative craft cocktails coupled with an unmatched ambiance, at the premier downtown location. The restaurant will offer lunch, dinner, and brunch on the weekends in a lively and fun atmosphere for all to enjoy. Visit their website to learn more.

City Cruises Chicago has the hottest experiences to check out this summer on the water! Patrons can choose between a Fireworks Dinner Cruise on the Lake and River; Brunch on the River and Lake; Chicago Lake Lunch; Chicago River Architectural tours; Dinner on the Lake and River; Sights & Sips Cruise on the Chicago River and Lake; and the Seadog, the turbo-charged speedboat cruise offering both extreme thrill rides for adventure seekers and educational tours. Plus, they are dog-friendly so bring your pooch! Click here to learn more or reserve your spot.

With the summer season in full swing, plan a visit to Raging Waves– Illinois’ Largest Waterpark. Sitting on more than 58 acres, this family-friendly destination features 32 water slides, multiple kiddie areas, a wave pool, lazy river, 43 private cabanas and more. Guests will be able to experience the new, six-lane mat racing water slide, aptly named Aussie Mat Dash. The first Proslide RallyRACERTM in Illinois and one of three in the world, the Aussie Mat Dash can be found at the south end of the park, near the Boomerang, Cyclone and the Hungry Croc Restaurant. To learn more and purchase tickets, visit their website.

Chicago’s favorite pop-up bar, Replay Lincoln Park, has announced their latest theme – Marvel Arcade, running July 30th through Labor Day, September 6. Join Replay Lincoln Park for an event of superheroic proportions as they celebrate everything Marvel, with Marvel-themed events scheduled throughout the pop-up, from Marvel trivia every Thursday night at 7pm, to cosplay pageants, and much more! The wonderful artists at Pop Up Productions have also given the arcade a Marvel-themed update, complete with amazing installations and art, and Replay’s bartenders have crafted a variety of Marvel-themed cocktails that are perfectly balanced. Click here for more details.

SpringHill Suites Chicago Chinatown, the first hotel of its kind to hit Chicago’s Chinatown, has officially opened its doors at 2357 S. Wentworth Ave. The latest development to hit this century-old neighborhood, located in the heart of Chicago’s vibrant Chinatown community. Patrons looking to sleep, work and relax now have the opportunity to do so while enjoying access to 148 comfortable suites, a fitness studio, and a complimentary hot breakfast daily. The hotel also features an expansive lobby perfect for small gatherings as well as a boardroom for upcoming meetings, small weddings, and more. To book a room, please click here.

Enjoy clean and healthy living at home with EZ Breathe. The EZ Breathe Ventilation System has the ability to help alleviate many common homeowner concerns such as mildew odors, mold growth, pet dander, dust mites, humidity and moisture, pollen, chemical smells, leaving homes feeling fresh and allergen-free. Self-install kits come with everything necessary to assemble, mount, and install the system. For more information on EZ Breathe and its benefits, call 866.822.7328 or visit here.

Celebrating their 15thanniversary this year, Chicago-based hotel management company, Arbor Lodging Management, announced it has finalized and signed 12 GC contracts to renovate 12 select service properties this year spanning the East and West coasts, as the state of the hotel industry and business travel continues to head towards the norm. Arbor Lodging Management will begin these renovations in the fourth quarter, each varying in scope based on location and property including exterior and interior upgrades. To learn more, please click here.

Located in Evanston, Illinois, One Rotary Center is a global hub for culture, creativity and community. Home to a multitude of multipurpose, modern meeting and event spaces perfect for everything from corporate conventions to intimate events, One Rotary Center is fully-equipped with state-of-the-art technology integrated into each space with simultaneous interpretation capabilities for up to 8 languages.

Wisdom in Wellness, an integrative health company founded and operated by physician Dr. Julie Chen, takes an integrative and “wholistic” approach to immune health and wellness with their physician-formulated immune-boosting ImunOptimyze supplement. A clean supplement for those in search of an all-in-one solution, ImunOptimyze is comprised of scientifically-backed ingredients and is allergen-free, non-GMO, gluten-free and uses vegetarian capsules made in the USA to help maximize whole-body health. Most recently, Dr. Julie Chen, MD, has been recruited as the Chief Clinical Officer of Human Longevity Inc., as well as Medical Director of Human Longevity, San Francisco clinic that will be opening in October 2021. For more information on Dr. Julie Chen or to order ImunOptimyze, please visit here.

AIRE Rooftop, located atop the 24th floor of Hyatt Centric the Loop Chicago, welcomes guests to experience unmatched and uninterrupted panoramic views of Chicago. Known as one of the hottest rooftops in the city, AIRE serves as the perfect urban atmosphere for both Chicago residents and tourists alike to enjoy. Serving craft cocktails, wine selections, and shareables, AIRE offers a fun atmosphere to socialize with friends, host a cocktail reception, or just enjoy a drink against the breathtaking backdrop of the city. For more information or to book a group reservation, click here.

The historic, revival-style building at 226 W. Jackson, formerly known as the bustling headquarters to the iconic Chicago and North Western Railways, is soon to become one of the largest-scale hotel developments of late with the opening of the dual-branded Canopy by Hilton Chicago Central Loop (Canopy Chicago) and Hilton Garden Inn Chicago Central Loop (HGI Chicago Central Loop). Slated to begin welcoming guests in early Fall, the 114-year-old building has been completely reimagined to feature 350 guestrooms and suites in total, along with ample amenities including a bar and cafe, fitness center, and two event spaces between the two properties. A much-welcomed advancement to the city of Chicago and the resurging travel industry, the complex has also been appointed Landmark status by the Commission on Chicago Landmarks. Guests will find themselves immersed in the decadence of the golden age of train travel as the space will pay homage to its rich history through its stylish decor and design. For more information on Canopy Chicago or to make a future reservation, please visit their website or find them on social media at @canopychiloop. For more information on HGI Chicago Central Loop, please visit their website and on social media at @hgichiloop or contact either sarah.becker@hilton.comand neil.deguia@hilton.com.

Must see before August 15! Michelangelo’s Sistine Chapel Exhibition is currently on display in Chicagoland’s Oakbrook Center, running through mid-August. This unique exhibition, located in the former Sears building at Oakbrook Mall, showcases Michelangelo’s renowned ceiling frescoes from the Vatican’s Sistine Chapel, reproduced photographically and artfully displayed in their original size. Through a partnership between SBX Group and SEE Global Entertainment, and leading entertainment discovery platform, Fever, this exhibition is brought to life using a special photographic technique that reproduces the look and feel of the original fresco paintings. Visitors are given a chance to engage with the artwork in ways that were never before possible, seeing every detail, every brushstroke, and every color of the artist’s 34 frescoes. Tickets are available by clicking here.

Save the date! The Chicago Scots, the oldest non-profit organization in Illinois, is thrilled to announce their 20thAnnual Kilted Classic Golf Tournament on Thursday, September 30. The tournament, which is hosted at the Cantigny Golf Course in Wheaton, 27W270 Mack Rd., will feature multiple golf competitions and challenges throughout the course. The Kilted Classic golf tournament will feature Scottish fun during and after rounds of golf: bagpipers, Highland dancers, Scottish beer and whisky tastings, and multiple Scottish-themed competitions. All of the proceeds from the outing with be benefitting Caledonia Senior Living and Memory Care, the Chicago Scots’ primary beneficiary for over one hundred years that offers a range of outstanding services including Assisted Living, Sheltered Care, Memory Care, Intermediate and Skilled Nursing Care, and Respite Care.

KINTON RAMEN is keeping the city cool this summer with three limited-edition dishes: Chilled Tsukemen, Amaze Mazemen, and The Yuzu Boost Bowl. Chilled Tsukemen, served cold, is a Japanese dish consisting of chilled noodles tossed in sesame oil and enjoyed after dipping in a mouthwatering house-made sauce served along pork shoulder, seasoned egg, and shredded nori. Amaze Mazemen is a brothless ramen that features seasoned thick noodles tossed in sesame oil, grated garlic and topped with pork shoulder, pork belly, onsen tamago, corn, bonito flakes, shredded nori, shredded chili, scallions, and a spoonful of mayonnaise meant to bring the whole dish together with one nice mix. Think of it as a take on Carbonara, Ramen-ized and ready to be enjoyed. For the veggie boost we all need right about now, the Yuzu Boost Bowl is inspired by Hiyashi Chūka, a popular noodle dish consisting of cold noodles with different colorful toppings regularly served in the summer in Japan. With yuzu citrus, cold noodles, and fresh veggies, this bowl goes hand in hand with summer. Every bowl comes with a side of spicy Japanese mustard that can be added to adjust spice level as desired. KINTON RAMEN currently offers dine-in at both their Wicker Park and West Loop locations, as well as takeout and delivery.

Get Van Gogh-ing to Chicago’s newest exhibit experience, Chicago! Step into the 19th-century genius of Vincent van Gogh’s incredible works beginning August 15 as the hands-on, interactive exhibit that took Chicago by storm and “Starry Night” travels back into town for a limited-time. Popping up at an all-new location on the bustling Magnificent Mile on the corner of Michigan and Wacker at 333 N. Michigan Ave., the experiential homage is dubbed Van Gogh for All and will be open to the public through Sunday, September 26. Curious learners of all ages will be fascinated by the exhibit’s deep dive into some of the beloved artist’s most famous works, his creative process and personal struggles in an out-of-this-world, interactive way. Incorporating modern technology and vast opportunities for participatory learning, admission to the exhibit is $20 for adults and $10 for kids ages 12 and under, available for purchase online. The immersive exhibit will be open seven days a week from 10 a.m. to 8 p.m. and is proudly produced and designed by the Dolores Kohl Education Foundation, in collaboration with Luci, and fabricated by Ravenswood Studios.

Celebrating Black Descendants from Tuskegee Syphilis Study

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Last week at Howard University’s Cramton Auditorium, Ad Council COVID Collaborative Black Coalition Against COVID-19 JOY Collective The Legacy: Tragedy to Triumph, featuring descendants of The U.S. Public Health Service Syphilis Study at Tuskegee speaking about the impact of the study and its relationship to present day’s COVID-19 vaccines.

The Legacy: Tragedy to Triumph is an extension of the It’s Up To You COVID-19 Vaccine Education Initiative that the Ad Council and COVID Collaborative developed to help consumers get the facts about COVID-19 vaccines, with a focus on Black and Hispanic/Latino communities. Many of the descendants who participated in the film were keen to stress distinctions between the study and the pandemic, highlighting that unlike the case for their relatives in the study, the COVID-19 vaccines are being offered to all Americans and not withheld from specific communities.

The event included a screening of the short documentary, followed by panel conversations about COVID-19 vaccine hesitancy among Black populations. Esteemed Director Deborah Riley Draper the first discussion with five descendants, where they shared how they first learned about family members involved in the study, their experiences filming the documentary, and a call to public service that compelled them to share their stories. The following descendants participated in the screening event:

Lillie Tyson Head, daughter of Freddie Lee Tyson and President of the Voices For Our Fathers Legacy Foundation. Head is a retired high school teacher and education consultant.
Carmen Head Thornton, granddaughter of Freddie Lee Tyson. Thornton is a Howard University graduate and currently serves as the Director of Research, Grants & Workforce, and Interim Director of Development at the American Academy of Child & Adolescent Psychiatry.
Dr. Kimberly Carr, the great-great-granddaughter of John Goode. Dr. Carr received her Ph.D. in Integrative Biosciences in 2020 from Tuskegee University and currently works as a Community Resource Specialist at the Georgia Rural Health Innovation Center.
Omar Neal, nephew of Freddie Lee Tyson and Former Mayor of Tuskegee. Neal was born in the same hospital ward where the Tuskegee Study took place.
Leo Ware, whose two grandfathers were both part of the study. Ware is a business owner and is active with the Voices For Our Fathers Legacy Foundation.

The second panel discussion explored the science of vaccines and data related to current levels of vaccine adoption in the Black community and the need to keep this important yet painful history top of mind.

Dr. Cameron Webb, Senior Policy Advisor for Equity White House COVID-19 Response Team.
Dr. Reed Tuckson, co-founder of the Black Coalition Against COVID-19
Howard University School of Medicine medical students Micah Brown and Jasmin Thompson
Descendants Dr. Kimberly Carr and Carmen Head Thornton

Additional Participants Included:

Dr. LaQuandra Nesbitt, director of the D.C. Department of Health, sharing remarks on behalf of D.C. Mayor Muriel Bowser
CEO of the Howard University Hospital Anita Jenkins discussing the imperative to center the needs of the Black community given the disproportionate impacts of the pandemic.
Sherry Thompson, Coalition Lead, Ad Council COVID-19 Vaccine Education Initiative
Kelli Richardson Lawson, CEO of JOY Collective, moderated the event by sharing with guests that the impetus for the project came from an article in The Washington Post Magazine about the It’s Up To You campaign.

About the Film

Directed by award-winning director and head of Coffee Bluff Pictures Deborah Riley Draper, the film follows members of six descendant families as they discuss how the study connects to the present-day pandemic and why they encourage Black Americans to learn the facts about the COVID-19 vaccines so they can make informed decisions for themselves and their loved ones. Accompanying the film are five 60-second PSAs that together comprise the film. Each of the PSAs and the full documentary film are available online here.

For many Black Americans, the recurring theme over the last 16 months has been about Tuskegee and the collective distrust of both the medical field and government. The Ad Council and COVID Collaborative launched the It’s Up To You COVID-19 Vaccine Education Initiative earlier this year in full acknowledgment of the vaccine hesitancy among some members of the Black community that is often driven by The U.S. Public Health Service Syphilis Study at Tuskegee, commonly referred to as the Tuskegee Study.

Connections to COVID-19

For descendants of the men in the study, sharing the truth about what happened during the study is an opportunity to move from tragedy to triumph.

In addition, details released from the study sparked a wave of public health and clinical research reforms and protocols that continue today, including the creation of institutional review boards in the U.S. to ensure that every study conducted on human beings is examined; and informed consent requirements, not just for clinical trials but for medical procedures as well.

In between the two panels, Washington, D.C.-based artist and muralist, Candice S. Taylor presented a special painting she created in honor of the film and descendants of the study who participated in the campaign, for whom she will provide individual prints of the new artwork. Following the panel discussions, R&B singer and songwriter Raheem DeVaughn, also hailing from the Nation’s Capital, gave a special performance of his chart-topping hit song, Woman.

The event celebrating The Legacy: Tragedy to Triumph film was streamed live via Roland Martin Unfiltered and is now available on YouTube and clips will be available on the NAACP’s YouTube.

To learn more about the It’s Up To You campaign, The Legacy: Tragedy to Triumph film, and the descendants of The U.S. Public Health Service Syphilis Study At Tuskegee, visit GetVaccineAnswers.org/Legacy.

The Ad Council

The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts, and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology, and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.

The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

COVID Collaborative

COVID Collaborative, a project of UNITE, is a national assembly of experts, leaders, and institutions in health, education, and the economy and associations representing the diversity of the country to turn the tide on the pandemic by supporting federal, state, and local COVID-19 response efforts.

The COVID Collaborative is co-chaired by former Governor and U.S. Senator Dirk Kempthorne (R-ID) and former Governor Deval Patrick (D-MA) and led by CEO John Bridgeland and President Gary Edson. COVID Collaborative includes expertise from across Republican and Democratic administrations at the federal, state, and local levels, including former FDA commissioners, CDC directors, and U.S. surgeon generals; former U.S. secretaries of Education, Homeland Security and Health and Human Services; leading public health experts and institutions that span the country; the Business Roundtable, National Association of Manufacturers and U.S. Chamber of Commerce; the NAACP, UnidosUS and the National Congress of American Indians; the Skoll Foundation, The Allstate Foundation, and The Rockefeller Foundation; and associations representing those on the front lines, from the American Public Health Association and Association of State and Territorial Health Officials to the Council of Chief State School Officers and the Council of the Great City Schools. Tim Shriver is Chairman of UNITE. To learn more, visit www.CovidCollaborative.us, and follow the COVID Collaborative on Twitter and LinkedIn.