About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

illustration by Samantha Miduri for use by 360 Magazine

Newly Unveiled Lewis & Clark Geotourism Hub

As travelers seek out more authentic ways to connect with people and places, the Lewis & Clark National Historic Trail unveils the ultimate online trip-planning portal, lewisandclark.travel. This website is designed to help visitors learn more about the host communities, local businesses, and attractions located along the 4,900-mile trail that runs from Pittsburgh, Pennsylvania, to the Pacific Ocean. Through the portal’s interactive map guide, travelers can plan themed trips and locate recommendations for lodging, historic places, sustainable communities, natural areas, and tribal lands. 

The newly launched website was created through a Geotourism stewardship program overseen by the National Park Service (NPS) and brings together many tourism partners at local, state, and national levels along the Trail, including the American Indian Alaska Native Tourism Association (AIANTA). Geotourism is considered tourism that sustains or enhances the geographic character of a place, its environment, culture, aesthetics, heritage, and the well-being of its residents. Geotourism encompasses a range of travel experiences including culture and heritage, history, food, nature, adventure, the outdoors, water, music, and arts. 

“In this historic year of domestic travel, the new Lewis and Clark National Historic Trail experience online portal is a one-stop tool kit for travelers to learn about local communities and find inspiration for outstanding USA road trips,” said Dan Wiley, Senior Leader, Integrated Resource Stewardship, for the National Park Service. “Geotourism is a great way for travelers to connect with people and the places along the Lewis and Clark National Historic Trail. The Geotourism project is designed to support our community partners along the Trail by engaging federal, state, tribal, and local governments, tourism organizations, residents, and visitors to promote stewardship through education, interpretation, resource protection, and recreation.”

The Lewis and Clark National Historic Trail, administered by the NPS, is more than 4,900 miles long, traversing 16 states and many tribal lands, and follows the historic route of the Lewis and Clark expedition. The Lewis and Clark National Historic Trail was designated by U.S. Congress to commemorate the 1803 to 1806 Corps of Discovery Expedition to explore the newly acquired western portion of the United States and ensures this historic expedition is commemorated through the identification, preservation, and interpretation of the Trail route, all while ensuring public use and enjoyment. This epic journey contributed significant scientific knowledge and profound political, social, economic, cultural, and environmental changes to the peoples and landscapes of the North American continent. 

The Trail has over 6,600 miles of designated auto tour route, providing visitors access to the historic route through rich recreational, interpretive, and educational opportunities. Many segments of the Lewis and Clark National Historic Trail retain landscape characteristics and a sense of place as seen and experienced by the original Lewis and Clark Expedition. The Trail links contemporary authentic communities and cultures, including tribes whose connections span thousands of years, to historic, vibrant, and living landscapes. Whether traveling the entire length of the Trail or a short day trip to a small segment, the travel experience can be greatly enhanced by the amazing possibilities highlighted on this website.  

About the Lewis and Clark National Historic Trail Geotourism Program

The Lewis and Clark National Historic Trail Geotourism Program is designed to support the natural assets, cultural attractions, and historically important places that make the Lewis and Clark Trail a unique and vibrant tourism attraction. The Program will help the people, places, and businesses connected by the trail to tell the story of what’s unique and authentic about their place and create a resource for travelers to explore the length, breadth, and diversity of the Trail. Visitor information is available here.

illustration by Samantha Miduri for use by 360 Magazine

Ransomware: Piracy on the IPs

By: Casey Allen with Concentric 

Where there is commerce, thar be pirates! The techniques, tactics, and procedures of modern-day pirates have expanded significantly since the Lukkan buccaneers first raided Cyprus back in the 14th century. The practice of maritime piracy is still alive and well, but as technology has advanced from bronze to blockchain the booty of choice for 21st-century corsairs has evolved from gold to Bitcoin. Data has become the world’s most valuable commodity, and the submarine communications cables that form the backbone of the internet are the shipping lanes for trillions of dollars worth of global commerce. With so much at stake, it should come as no surprise that cybercriminals continue to raise the Jolly Roger in digital form. 

Ransom has been a staple of the pirate’s playbook since Teuta, the Pirate Queen of Illyria, captured the Epirus capital city of Phoenice in 231 BCE. Queen Teuta was successful in holding the city hostage long enough to force the Epirotes into paying her a ransom to release their citizens and vacate its borders. The extent of Queen Teuta’s means, the sophistication of her organization, and the insatiability of her greed made her an “Advanced Persistent Threat” (APT) to victims all over the Mediterranean. As cybercriminals have become more sophisticated and organized, they too have become APTs, with their reach extending the entire breadth and depth of our information superhighways. 

Ransomware is a specific type of malware that infects information systems with the goal of making them inaccessible until a ransom is paid in exchange for restoring the victim’s access. Such a disruption can be crippling for an organization, often leaving leadership with no other choice but to submit to the ransomer’s demands in order to resume normal operations as quickly as possible. Information security professionals and government agencies agree that paying these ransoms is incentivizing future attacks, and should only be done as a last resort. However, without adequate alternatives, the average cost of downtime remains 24 times higher than the average ransom amount, resulting in ransom payment being considered the most expedient and cost-effective solution for the victim. 

The U.S. Department of Treasury announced in October of 2020 that companies facilitating payments on behalf of ransomware victims may be in violation of federal law if the cybercriminals are on a list of sanctioned entities identified by OFAC (Office of Foreign Assets Control). Several states have followed suit and begun drafting legislation that would criminalize paying these kinds of ransoms. There is significant debate in the security community as to whether or not this outright ban on paying ransoms would cause more harm than good. Banning ransom payments would almost certainly result in the creation of another black market to facilitate these transactions and discourage victims from reporting ransomware incidents to the authorities. A similar position was taken by the USG in response to hostage ransom payments by families. Ultimately, however, punishing the victim was determined to be an ineffective—and unethical—deterrent, nor did we see ripples of that preclusion within the international hostage-taking market. The Treasury Department’s recent involvement in cyber extortion response, specifically their success in returning $2.3M of the $4.4M ransom paid for the Colonial Pipeline extortion event, is a significant demonstration of the benefit of including the USG in extortion response efforts. 

The scale and sophistication of ransomware attacks have been steadily increasing since Joseph Popp—widely credited as the father of digital ransom—first attempted to extort victims of the PC Cyborg Trojan he authored nearly 30 years ago. Once a system had been infected, Popp’s malware asked victims to send $189 to a post office box in Panama in exchange for a repair tool. By comparison, the largest single payout for ransomware to date was made in May of 2021 by CNA Financial in the amount of $40M worth of Bitcoin. 

The final step in any sales funnel is always the completion of a financial transaction. One of the major enabling factors for the profitability of cybercrime has been the proliferation of cryptocurrency. $40M worth of pirate booty would weigh around 1,370 pounds in the form of gold, or just over 880 pounds in the form of $100 bills. Bitcoin, on the other hand, weighs absolutely nothing. Not only is cryptocurrency easy to store and move around, but it’s also hard to track and easy to launder. While this is advantageous for the attackers it can present additional challenges for their victims. 

Many organizations that fall victim to ransomware don’t have the liquidity to pay such ransoms, let alone cryptocurrency assets on their balance sheets. Ransomware attacks typically involve a ticking clock intended to create a sense of urgency in victims. The time factor compounds victims’ panic by threatening to delete their data permanently if the ransom isn’t paid by a certain deadline. For organizations who don’t have any backups of their data, this could be the iceberg in their hull that sinks them for good. For organizations who have the means and foresight to maintain robust backups, attackers will often threaten to publish their sensitive data and invaluable intellectual property if their ransom demands aren’t met; this trend is called “double extortion”. For victims scrambling to make ransom payments, getting their hands on enough cryptocurrency can be a challenge. Cash is still king in terms of liquidity. Even Bitcoin—easily the most liquid of all cryptocurrencies—isn’t anywhere close to fiat currencies in terms of its liquidity. The popularity of Bitcoin has led to dramatic increases in the volume of transactions, which can lead to significant delays in conversions and transactions. When evaluating the risk ransomware poses to your organization it is critical to consider these secondary and tertiary risks beyond the inability to access your data. 

If your organization maintains digital assets of any significant value, the possibility of falling victim to a ransomware attack should be high on the heatmap of your risk assessment. However, there are steps individuals and corporations can take to ensure that an extortion-level event does not become an extinction-level event. So, what can you do to not be a victim of piracy on the IPs? 

  1. Prepare. Conduct a business impact assessment to understand the impact a cyber extortion event could have on your organization. This should include a financial analysis for potential ransom responses and techniques for ransom payment, if necessary. Develop a robust incident response plan and conduct table-top exercises on a regular cadence to build muscle memory, test its efficacy, and identify gaps. 
  2. Prevent. Use a password manager and long, strong, unique passwords in conjunction with multi-factor authentication wherever possible. Keep systems up-to-date to limit vulnerabilities and restrict access to information systems according to the principle of least privilege. Educate your workforce with engaging security awareness training, especially with respect to identifying and reporting phishing emails.
  3. Partner. Experts in the cyber crisis field can assist you prior to and during these extortion events. All too often ransomware victims wait to reach out until after the breach has occurred. For best results, it is highly recommended to establish a relationship with a trusted partner prior to an incident occurring to enable efficient and effective solutions. 
1500 Sound Academy x ASU — Music Program for use by 360 Magazine

SZNS Launch Swimwear Brand

Los Angeles based pop-quartet SZNS are set to launch their own swimwear brand SZNS SWIM. This news follows the groups recent Times Square billboard and feature in People Magazine for their newest single “Build A Boy.” SZNS music gives a fresh take on the classic 90’s girl group music we all know and love with blending elements of EDM, Latin-synth, and House inspired beats, incorporating the styles and backgrounds of all its members. Similarly, to their song writing process Winter, Spring, Summer, and Autumn have brought together their unique styles in collaboration with Brazil’s top active wear workshop São Paolo to create the vibrant SZNS SWIM collection. Just as they have with their music SZNS want to make a product for all to enjoy no matter who they are.

When asked about their new swimwear line SZNS SWIM, SZNS said, “SZNS aims to inspire women and girls everywhere with their message of self-love and empowerment! SZNS SWIM is a natural extension of this message as SZNS SWIM embraces all body types, shapes, and sizes!”

In order to better understand SZNS, one must first understand the unique personalities of each member Winter, Spring, Summer, and Autumn and how their names uniquely play into seasons they represent.  Winter for instance is your shoulder to cry on, a listening ear and your biggest advocate, someone who is there for you during those tough times. All Spring wants in life is to connect and heal people through her music, using her talents to help others grow through her art similarly to how the showers of April bring help bring the beautiful flowers of May. Autumn on the other hand is troublemaker of the group, some might see her tough exterior but those closest to her in SZNS know she’s a real softie, you may find her out on town on Friday night but you have just a good a chance of finding her curled up on the couch watching Netflix. While Summer is known for being the bubbliest of the group, and can be found dancing everywhere she goes bringing her energy that turns even your darkest times to a bright sunny day. Together these four personalities come together to create the fresh high energy sound of SZNS. With this in mind SZNS are getting ready to release a series of four EP’s each specifically crafted for each member/season, emanating power, vulnerability, wit, and reality ranging from bass dropping dance beats to sultry ballads! Stay tuned to SZNS’s socials (below) for more information on the release of SZNS SWIM as well as upcoming tour dates and new music releases from SZNS.

Music Notes by Mina Tocalini for use by 360 Magazine

Alex Banin Unveils EP

Today, rising singer/songwriter Alex Banin unveils her debut EP, DID I IMAGINE. To coincide with the release, she also releases a visual for standout track “Forget About It,” which was shot in Chicago.

Click HERE to listen. Watch the video HERE.

The London born, Chicago based, by way of New York artist emerges with her introspective and reflective debut, which showcases her soulful vocals over relatable storytelling in her lyrics. The result is powerful genre-bending, emotive R&B/soul and pop music with hip-hip and electronic influenced production elements.

The 4-track offering includes production from Chuck Inglish, vlush and Mike Hector as well as a feature from Chicago rapper, Saba.

On the inspiration for the project and title Banin shares “When you have a lot of time to reflect on stuff, you don’t know if everything is accurate later.” “Am I remembering things correctly? Is this really how I felt? How I was feeling was real, but I waited so long to write about it that it’s hard to tell.”

Banin previously shared single releases “Hollywood (No This Isn’t), “Nightmare” and “About April” and standout “Hawthorne” that has nearly half a million streams on Spotify.

Listen to DID I IMAGINE HERE:

Spotify Apple Music

Watch “Forget About It” HERE

CLEVER image provided by Beau Benton and Republic Records for use by 360 MAGAZINE

CLEVER × Tattoo Your Name

Today, acclaimed genre-breaking hitmaker CLEVER uncovers a new single and music video entitled “Tattoo Your Name” via Posty Co./Republic Records.  Listen to “Tattoo Your Name”—HERE. Watch the music video for “Tattoo Your Name”—HERE.

On the track, airy guitar cuts through 808s, and CLEVER’s instantly recognizable wail takes hold as he croons, “I want to tattoo your name on my bones, so it’s there when I’m gone. In the accompanying visual, he delivers an emotionally charged performance by a lake. Meanwhile, an artist etches his wife’s name, Lyndsie, right next to his earlobe. “Tattoo Your Name”captures all of the cathartic intensity he remains renowned for.

Next up, CLEVER launches his first North American headline run the Call Me Nobody Tour this fall. After he makes appearances at Lollapalooza on July 29 and Firefly Festival on September 26, the tour kicks off on October 22 in San Francisco, CA at Great American Music Hall, rolls through major markets coast-to-coast, and comes to a close at the world-famous Roxy in West Hollywood, CA on November 21.

Check out the full confirmed itinerary below.

CLEVER will be touring in support of his critically acclaimed debut album, CRAZY, available now via Posty Co./Republic Records. Listen to CRAZYHERE.

Be on the lookout for more from CLEVER soon.

Amber Van Day image provided by Madi Florence and Capitol Records for use by 360 MAGAZINE

Amber Van Day Releases Touch

Once again, the multitalented Amber Van Day is taking us back to the dance floor with the release of her second solo single “Touch” out via Capitol Records. Following her global Shazam success with her debut single “Kids in the Corner”, prominently featured in the opening scene of the #1-Netflix-Show “Fate: The Winx Saga”, and her anthemic collaboration “See You In Tears” with fellow singer, songwriter and creative powerhouse Ilira, the new single “Touch” has everything to become the anthem of the summer! Stream HERE.

The beat-driven tune, infectious hook and stunning vocals melt into a catchy dance pop banger, celebrating desires, lust, passion and closeness. Especially the latter, which was more or less banned in the past pandemic months and left a void in all of us. “Touch” is the perfect sequel to the self-reflecting and powerful songs Amber Van Day has released so far, adding another hit to her more dance infused productions and collaborations such as Hugel, Younotus and most recently the top UK producers Goodboys (Meduza / Piece Of My Heart). The new single is coming from the empowering perspective of a young female artist, who is in the game to stay and eventually takes what she desires.

“Writing Touch was so much fun. I don’t really write too much about love or lust but this was a really natural one for me”, Amber says about the creative process behind the new single. “We kept all of the original ideas from the first session and even the original vocals in for the final version. The production feels really nostalgic. I do just love how dark and conversational it is.”

The Academic image provided by Madi Florence and Capitol Records for use by 360 MAGAZINE

The Academic × Community Spirit EP

Irish purveyors of hook-heavy indie-rock scorchers The Academic are excited to share the Community Spirit EP, featuring the new single “Not Your Summer” out now via Capitol Records. Listen to the full EP HERE.

“Not Your Summer” opens Community Spirit, and debuted on Thursday with a global first live animation event using Google Slides, created in collaboration with BDDO New York and Open the Portal. Fans were able to watch live as a team of animators put together the video in real time. Click HERE for more information on the Google Slides collaboration. It’s a fizzing, frenetic tune, with Craig Fitzgerald’s vocals floating effortlessly over a bed of breezy guitar chords. The circumstances in which the song is being released only adds pertinence to this wistful ode to what would usually be such a celebratory season. “Maybe it’s not your summer // Maybe it’s not your year,” resolves the song’s chorus hook, delivered in a cool falsetto which brings to mind The Strokes’ Julian Casablancas.

Although “Not Your Summer” wasn’t written directly about lockdown, the anxiety induced by the pandemic has undeniably left its mark on the single. Frontman Craig explains: “Enjoying your own company can be a great thing, but it can also take its toll and that’s how I was feeling at the time, needing time away from myself.”

Community Spirit sees the Mullinger four-piece honing their knack for epitomizing the excitement and apprehension that one meets at the intersect between youth and adulthood, without a hint of cynicism or pretense. These are sky-scraping, heart-on-the sleeve anthems, accented with guitar hooks which immediately take up residency in the head of anyone who listens.

Kids (Don’t End Up Like Me)“- the only cut from Community Spirit to have been shared thus far – marked an unflinching return from The Academic. Written by Craig as a teenager, the song documents his fears of never leaving his hometown or amounting to anything. “I started looking through all my old notebooks and found this song fully written,” he says, retrospectively. “I had a gut feeling that it might come to life now with a few more years of living behind me since it was originally written.”

Having collaborated with Kaiser Chief’s Nick Hodgson on last year’s Acting My Age EP, this new collection of tracks will mark The Academic stepping into the producer’s role, unquestionably developing as musicians with each thumping release that passes.

Despite their young years, Craig, Dean, Matthew and Stephen have already acquired a following and a CV that many bands would relish from a lifetime of work. Support slots with Pixies, Noel Gallagher’s High Flying Birds and The Rolling Stones (upon Sir Jagger’s personal request), as well as a debut album that reached #1 chart in the Irish charts, firmly cements The Academic in an enviable position amongst their peers in the category of UK and Irish bands on the path to global superstardom.

WATCH THE “KIDS (DON’T END UP LIKE ME)” VIDEO HERE

Alex Bogdan illustration for cosmetics article for 360 MAGAZINE.

What to Consider When Buying Foundation

Buying the right foundation is essential if you want the ideal finish when it comes to your makeup. If you have the wrong foundation color or shade, it can make you look really unnatural, and this can end up ruining your appearance. This is why you need to ensure you do your research and find ways to identify the right foundation for your specific needs.

There are various factors you need to look at when choosing a foundation such as the condition of your skin and your skin tones, as this will help you to determine the best type and shade of foundation. You should bear in mind that there are lots of different types of foundation available these days in addition to different shades, so you can find one that is ideally suited to your skin. In this article, we will look at some of the things to consider when making your choice.

What You Need to Keep in Mind

There are a few key factors that you need to keep in mind when it comes to buying this type of makeup. Some of the main ones are:

The Type of Foundation

One of the things you need to do is to determine the best type of foundation for you based on the condition of your skin and the finish you want to achieve. For instance, if you want a light, natural finish, you may prefer a mousse foundation or if you want something that is heavier in terms of coverage, a cream foundation may be ideal. There are also mineral foundation powders that can provide great coverage and a smooth finish, so you need to decide which of these is best suited to your skin and your preferences. If you need some recommendations, check out skorbeauty.com/makeup/why-you-should-get-a-korean-cushion-compact-in-2021.

Your Skin Tone

Another thing you need to look at is your skin tone and undertone, as this will determine the best shade of foundation for you. As mentioned earlier, choosing the wrong shade can be disastrous, so it is important that you take your tone into consideration before you make your decision. If you can, it is worth trying a sample of the foundation shade to be on the safe side.

Reviews of the Product

Some foundations are far better than others in terms of the coverage they provide, how long they last when applies, and the finish they give. One of the best ways to learn more about the foundation you are considering buying is to look at reviews from other people. You can look at consumer reviews online, and you can even find videos on YouTube from beauty bloggers who try out the foundation and provide you with a first-hand opinion.

Pricing

One additional thing to look at is the pricing of the foundation, and this can vary widely from one product to another. While the cost is very important, make sure you also consider the quality, effectiveness, and suitability of the foundation before you make your decision.

These are some of the main things to look at when buying foundation. 

Breaking News illustration by Samantha Miduri for use by 360 magazine

This Week’s Top News Stories

  1. LA Country Reinstates Indoor Mask Mandate

LA County Health Officer Dr. Muntu Davis announced Wednesday, that beginning Saturday night masks must be worn inside. Following rising numbers of COVID cases and COVID deaths, LA county decided to reinstate the mask mandate that was recently lifted. This new ordinance is not in compliance with the existing California mask mandate and the mask mandates of many cities in the county, but is in the best interest of all Angelenos.

The previous mask mandate which had been in place for months was recently lifted and many people are not happy about the regression we are making. Many other cities and states are also reinstating their previously abandoned mask mandate while cases rise across the US. With so many still unvaccinated it seems impossible to think we will not be wearing masks anytime soon.

Read more on The LA Times.

  1. Federal Judge Rules Against DACA

A federal judge in Texas ruled today that all new DACA (Deferred Action for Childhood Arrivals) applicants will not be accepted. Judge Andrew Hanen only banned new applicants and stated current DACA recipients were safe, although it opens a scary door of these people’s legality in this country. Hanen did state that with hundreds of thousands of participants receiving relief though DACA, you could not stop it immediately but going forward the Obama Era program would not continue to assist immigrants in relief.

Hanen argued that Congress did not give Homeland Security the authority to create DACA and makes it almost impossible for the removal of individuals. Going forward, it will be interesting to see what happens to all DACA members, many of whom have grown up safely and made lives for themselves, and what will be created instead, if anything, to grant relief for those who need it.

Read more on CNN.

  1. COVID Affects Olympic Rosters

With COVID cases and cases involving the more deadly DELTA variant rising at alarming rates many Olympic rosters are in jeopardy. High profile cases are emerging and many athletes are unable to participate due to their positive test results or positive test results of fellow teammates. We even see rosters being impacted by athletes who are choosing not to participate in this year’s Olympics due to COVID. While teams are designed to perform no matter what and most great teams do not rely on one player, it can be hard when an integral member of your team is unable to step on the pitch, court, track, etc.

We may see an upset in many games or brackets this year as teams who are normally very strong perform worse without key members of their squad, and other teams perform better when faced with less tough competition. We may even see a withdrawal of teams or a cancellation of the Olympics as a whole as we profess into the summer and the games begin.

Read more on WAMU.

  1. Florida Company Suspected in Haitian President Assassination

The President of Haiti was assassinated in his home last week and as the investigation developed it has been discovered a Florida company may be involved. CTU Security is a small security company located in the Miami suburb of Doral offering security to high level personnel, self- defense classes, and the selling of security equipment. It was uncovered that the founder of CTU Security, Antonio Intriago supposedly paid Colombian nationals to assassinate the Haitian President. Former members of CTU were surprised to hear of the company’s involvement in an international assassination plot as the company is relatively small and focuses mostly on teaching self defense and selling equipment, less on actually providing protection services. The company was having some serious financial issues but more is still being uncovered as to what CTU was doing orchestrating an assassination, Intriago has remained silent on this issue.

Read more on NPR.

  1. Texas Democrats Walk Out

Earlier this week Texas Democrats got on a plane headed for D.C. in hopes of stopping the GOP from passing voter restriction laws. Democrats left with the intention of breaking a quorum, the minimum number of people needed to vote. Knowing they would most likely lose and the ability to register to vote and vote within 24 hours, drive through voting and other voting laws would be taken away from Texas residents, Texas Democrats left Austin and are hoping they can generate awareness, national attention, and push forward a pair of federal voting bills.

The members who left, left behind family, friends, sick loved ones, one even her wedding in order to help their constituents. It was not an easy decision to make and not one made lightly, while GOP members are hoping to easily draw democrats back to Austin and start conducting business as usual, Democrats hope their efforts were not made in vain. This is just another example of the way the political divide in deepening in our country. The coming weeks will show how easily Democrats can be swayed to return and how this issue will be fixed in Texas.

Read more on The Texas Tribune.

Illustration By Alex Bogdan for use of 360 Magazine

Lance Carpenter × You’re Beautiful

#1 hit songwriter/singer Lance Carpenter releases his new single, “You’re Beautiful.” The song is the seventh single released off Carpenter’s ambitious project The Demo Sessions, where he’s releasing one song per month in 2021. The Demo Sessions includes 12 songs, 19 co-writers, 11 producers and 18 musicians.

In the story behind the song, Carpenter explains that this single is a departure from his traditional country sound as he didn’t intend to sing the song when he wrote it with fellow songwriters Steve Diamond and Pavel Dovgalyuk.

“We originally wrote the song for a European artist,” says Lance Carpenter. “We sent the demo with my vocal to the sound engineer in Germany and when the artist didn’t show up for his recording session, they took my demo vocal, mastered it as a dance mix and sent it back to us. We were blown away.”

Carpenter describes the single as an original song with a universal message of love and acceptance in a country dance mix perfect for the summer! Carpenter is asking fans to share their stories of who is beautiful in their lives on his socials.

“It’s so different from anything I’ve done before,” says Carpenter. “It was kind of a happy accident. I hope fans will enjoy it and dance!”

“You’re Beautiful” is now available on Spotify, iTunes, Amazon Music and more. Carpenter also created a very touching Lyric Video that is now available on his YouTube Channel.

Lance’s talent and passion for his craft was recently recognized as he was awarded Male Vocalist of the Year at the 2021 Arkansas Country Music Awards last month.

In addition, Lance Carpenter has launched Music Row Coach, an online mentoring community for artists and songwriters, where they can have access to Lance and other music industry veterans. The platform offers video lessons, exclusive workshops, and live coaching sessions to help artists understand the fundamentals of songwriting and the music business in order to succeed in their career.

“Music is my passion, but mentoring is my purpose,” says Lance Carpenter. “I want to open up doors that weren’t opened for me and I want to build doors that aren’t available now. I want to help others achieve their dreams.”

For more information, visit Lance Carpenter’s website and the Music Row Coach website.