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Lamborghini Image provided by Katia Graytok and Kaleidoscope Luxury PR & Communications for use by 360 MAGAZINE.

Tonino Lamborghini: A Lifestyle Brand

When high quality meets bold design, a unique accessory is born!

Founded in 1981 by Tonino Lamborghini, 2nd generation of the LAMBORGHINI industrial dynasty, the company has evolved into a luxury lifestyle and design powerhouse, creating superlative watches, sunglasses, leather, smartphones, restaurants, jet-setters hotels, food, and beverage, from coffee to vodka and energy drinks, distributed in 40 countries around the world.

” In 1981, I started up my new Tonino Lamborghini Style and Accessories company. At the time, I assisted my father in the family group, but I felt the need to do something exclusively of my own, different from the world of engines. I have always been interested in design and accessories, and I took inspiration from my engineering background. I’ve always loved products linked to mechanics; thus, it was obvious that the first accessory I designed was a watch. And even today, in every product I create, there must not be missing a detail somehow related to my family’s automotive and engineering heritage. Uncompromising spirit, Italian ingenuity, and design – together with the timeless legend of a brand recognized worldwide: are the values that characterize my brand. My company’s mission is clear: to spread the passion and spirit of Italy with unique and distinctive products, inspired by Italian industrial design and the Lamborghini family’s story”

“Tonino Lamborghini in 2021 will celebrate its 40th anniversary. My father founded the Italian spirit to the world through a series of products that range from watches, eyewear, leather goods  three corporate core businesses furniture, hospitality projects, and branded beverages. A real lifestyle experience brand!”

With the support of the designers of its Centro Stile, constantly under the supervision of Tonino Lamborghini, the company has designed and manufactured timepiece models that have become real style icons over the years.

Following the Lamborghini family’s vision and constant inspiration, the company’s designers have created unique watches like the Spyder, a watch totally inspired by the shield of the brand’s emblem that encloses the “Miura raging bull,” or timeless pieces like the Cuscinetto, whose first edition goes back to 1983.

The new Tonino Lamborghini Swiss Watches collection has been completely conceived and designed by Ferruccio Lamborghini, Tonino’s first son, representing the third generation of the Lamborghini family. From his famous grandfather, Ferruccio has inherited the name and the passion for motorcycles and high speed: he is a motorcycling champion in the Italian Championship.

With a team of designers and a historic Swiss watch manufacturer, Ferruccio has created eight new lines of timepieces that elegantly combine his father’s past and his experience in the 2-wheels world. A brand-new range of performing Swiss watches dedicated to daring, bold, audacious, intrepid, fearless, and pioneering people, with remarkable resourcefulness.