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360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Jessie J – No Secrets

JESSIE J RETURNS WITH NEW MUSIC: “NO SECRETS” OUT NOW + “LIVING MY BEST LIFE” COMING MAY 16

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Grammy Nominated, multi-platinum recording artist Jessie J makes her highly anticipated return with “No Secrets,” her first release in four years. Out now via Darco Artist Partnerships (D.A.P), the song marks a bold reintroduction to one of pop’s most powerful and beloved voices. “No Secrets” will be followed by “Living My Best Life,” a vibrant Ryan Tedder-produced anthem, arriving May 16.

“No Secrets” is a deeply personal, open invitation into the highs and lows of Jessie J’s life over the past few years. The track explores themes of loss, trauma, and the pressure of living life online, blending raw vulnerability with a playful wink at today’s culture of oversharing. Produced by Los Hendrix (SZA, Brent Faiyaz) and Jesse Boykins III, the song leans into Jessie’s soulful alt-R&B side, with her signature powerhouse vocals and soul-baring lyricism front and center.

“This song is super personal, but I hope it can be relative to anyone’s life,” says Jessie. “I’m a very honest person; I say it how it is and I share with the world a lot of things that most people don’t, but always with a little humor. Humor is key. The music has really gotten me through.”

On May 16, Jessie shifts gears with “Living My Best Life,” a joyful, 80s-leaning throwback full of confidence and catharsis. The track came to her while driving through Los Angeles, Whitney and Prince blasting through her speakers.

“I love the sense of moving upwards, so ‘Living My Best Life’ has that same feeling,” Jessie explains. “It feels timeless, classic, 80s. It makes you want to dance.”

To mark this new chapter, Jessie will take the stage for an intimate acoustic show on May 20 at London’s iconic Union Chapel. The sold-out performance will offer fans an exclusive first listen to her new music, woven together with beloved hits and the candid charisma that’s defined her global appeal.

FOLLOW JESSIE J:

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The Complete Guide to Portable Concentrate Devices

Portable concentrate devices have revolutionized how cannabis enthusiasts enjoy their favorite extracts.

With concentrate vapes, enjoying concentrates is still exciting, yet also discreet and incredibly convenient. Whether you’re a concentrated connoisseur or just beginning your journey, our complete guide to portable concentrate devices is for you.

What Makes These Devices So Popular?

Portable vaporizers for concentrates are experiencing a surge in popularity. But what’s behind this growing interest in portable concentrate vapes?

As with other portable vapes, they offer the perfect balance of functionality and convenience. Traditional rigs just don’t compare. Unlike bulky smoking apparatuses, these compact and portable devices allow users to enjoy concentrates like rosin, wax, and resin discreetly and on the go.

These sleek devices can fit comfortably in your pocket but still deliver a powerful experience. And there’s no need for torches and complicated setups, because there’s no burning involved. Portable vapes designed for concentrates thus offer more convenience and versatility.

Most concentrate vapes have three main components: a battery, an atomizer, and a mouthpiece. But modern dab pens sometimes have advanced heating technology that preserves complex flavor profiles and minimizes waste.

Understanding Heating Elements and Chambers

The heating element and chamber design are the heart of every portable concentrate vape. Vaporizers use either convection heating elements or conduction coils to heat the concentrate in the chamber. These components can be made of a variety of materials.

The chamber design can impact not only performance but also ease of cleaning and maintenance requirements. Quartz coils deliver rapid heating. Ceramic, and although slower to heat up, provides more even heat distribution and better heat retention.

Higher-end portable models feature temperature control settings, allowing users to customize their experience based on their preference and on concentrate consistency. In such vapes, a titanium coil may be used.

Battery Life and Charging Considerations

Nothing disrupts the vaping experience more than a dead battery mid-session. This is why premium concentrate vaporizers typically feature lithium-ion batteries ranging from 650mAh to 1100mAh. Remember, the higher the capacity, the longer you can use your vape between charges.

When selecting your perfect device, consider your usage patterns. Are you a frequent traveler? You might need a device with a longer battery life. Just an occasional user? A more compact model with a smaller battery will probably be fine.

Most devices utilize USB-C technology for faster charging times, with full charges typically taking anywhere from 45-90 minutes. And many manufacturers now incorporate battery-saving features like auto-shutoff and standby modes to maximize usage time between charges.

Accessories to Enhance Your Experience

With the right portable vape accessories, you can transform a good vaping experience into an exceptional one. So check out the wide selection of accessories available to you.

Super sleek vape pens offer the most discretion and portability. And you can still enjoy the design of a vape pen with concentrates, with a wax dab pen. Click here to buy now, and you’ll soon elevate your sessions to new heights.

Struggling to get the hang of loading up your vape? Don’t worry. Specialized loading tools make the process cleaner and more efficient. Concerned about dropping your device while exploring and sightseeing on vacation? Don’t be. Vape manufacturers and suppliers usually sell protective carry cases.

For the tech-savvy user, Bluetooth-enabled models can pair with smartphone apps.

Selecting the Right Concentrates

The concentrate you choose will significantly impact your overall vaping experience. Distillate, isolate, resin, rosin, shatter, crumble, wax, budders; it’s your choice. More refined concentrates usually work best.

That said, concentrate vapes are not all the same; some are better suited to certain types of concentrate than others. Liquid concentrates may require specialized chambers to prevent leaking, after all. And solid concentrates might benefit from pre-heating features.

When pairing concentrates with your device, consider the heating element and chamber designs and materials. Check if customizable temperature settings are available.

Routine Cleaning and Maintenance

Regularly clean and maintain your device for optimal performance. It also ensures a clean flavor in each smoke session and a longer device lifespan. Premium models may include cleaning materials and spares. But if your device did not come with these, you can use your cleaning items. I

It’s not that complicated. After each session, gently clean the components with a cotton swab dipped in isopropyl alcohol while the device is still warm. This removes residual concentrate from the chamber and the mouthpiece. It also prevents flavor contamination between different concentrates.

Side note: isopropyl alcohol is a popular choice for other cleaning hacks, too.

For frequent users, a weekly deep cleaning is also recommended. This involves disassembling the various components and soaking non-electronic parts in lukewarm water. You can add a drop of dish soap to the water, but be sure to rinse the components thoroughly afterward and pat gently or air dry.

Inside the World of VIP Perks

What True Luxury Looks Like Today

We often jump to material goods like designer luggage, watches, and vehicles when we think of luxury. However, in the world of VIP perks, luxury encompasses far more than material items. It’s a whole way of living and experiencing the world, with an entirely different level of treatment than the average person would receive.

But how did this shift from possessions to experiences happen? We can trace it to shifting consumer demands and brands seeking to stay relevant and ahead of the curve. Modern luxury meets—and exceeds—these demands through exclusive offers and experiences both online and in person. Only a select few have access to these offers from brands.

The Shift from Possessions to Experiences

Although luxury industries now prioritise experiences, they are still driven, in part, by brands that offer physical items. As consumers have increasingly adopted online purchases, this has posed a hurdle for luxury brands because their customers still receive high-quality products but miss out on traditional luxury experiences. Brands have adapted how they present themselves to craft unique experiences and offer select customers perks to continue to set themselves apart and deliver an air of lavishness and exclusivity even through an online experience. For instance, they use new technologies to craft personal offers and recommendations and leverage augmented and virtual reality to shape a more unique and personalised experience.

Brands have also adapted by creating in-person experiences that can compete with the ease of shopping online, and part of this appeal is that the experience may not be focused on shopping. Instead, it’s about creating a memorable, immersive event that connects customers with the brand. Luxury brands entice customers with celebrity-hosted events, private screenings, and exclusive product previews.

Even traditional luxury experiences have evolved to remain prestigious. This has led luxury travel and hospitality brands to reach new heights in how they pamper clients. Where materials and finishes would have defined luxury in the past, hotels, airlines, and other modes of travel are now embracing a new definition of luxury—one that prioritises the quality of service their clients experience.

While quality materials are still present, luxury today prioritises experiences over gold-plated finishes, crystal chandeliers, and an expansive use of marble. Instead, it’s about creating memories and anticipating every possible want and need. Like online experiences, luxury brands personalise every interaction.

These shifts appear in exclusive brand offerings, not those available to the general public. These novel experiences and opportunities are reserved for the VIPs who make frequent purchases from luxury brands, elevating the notion of loyalty reward programs to a whole new level.

Modern Luxury Perks for VIPs

Exclusivity and personalisation converge for VIPs in the perks businesses offer them. These perks cater to high rollers who spend as if money is no object, making many of these out of reach for most people. You’ll likely recognise parallels between these perks and those offered by most loyalty reward programs, like those from a major department store or clothing brand. These ways of connecting with customers are highly effective marketing strategies for luxury and budget brands alike.

Early and Priority Access

VIPs are given priority access to experience new offers, from art shows and fashion shows to newly constructed luxury hotels, while being wined and dined. It’s not just being the first to access something, but also being the first to experience the full VIP treatment.

Discounts, Contests, and Promotions

Luxury brands offer their VIPs exclusive discounts, contests, and promotions such as private events, free trips, or concert tickets. This encourages customer engagement and creates opportunities for unique experiences that endear them to the brand.

Exclusive Merchandise and Gifts

While limited-edition merchandise is found across different businesses, luxury brands reserve limited-edition merchandise for their most prestigious customers. Additionally, these clients may have opportunities for personalised products tailored to their preferences and customisations to existing offers. For instance, Louis Vuitton allows VIPs to select the leather and lining material for a custom designer bag. VIPs at luxury brands may also receive gifts alongside their purchases, which are curated to complement and enhance the gift. For example, a jewellery box can be included with the purchase of a necklace.

VIP Lounges

VIPs at events like conferences, sports games, or concerts are provided with private access lounges. These lounges offer comfortable amenities, including food and drinks, and space where they can privately watch the action unfold or participate in meet-and-greets with keynote speakers, athletes, or artists. It adds extra personalisation and care to what may already be a thrilling experience, making it even more enjoyable and memorable.

Personalised Support and Seamless Convenience

From dedicated customer service to personal concierges and premium delivery for orders, some brands offer VIPs seamless convenience to make the customer service experience exceptional. For instance, VIPs of online gaming sites are offered financial flexibility. They enjoy increased limits and faster processing times, so their enjoyment of online platforms has as few disruptions as possible. While most people who game online might go looking for casinos that accept PayPal to maximise convenience around processing times and deposit limits, for VIPs, these concerns are barely a thought. The process of spending is made virtually frictionless.

The Future of Luxury

As with other industries, the luxury industry constantly changes as new trends and technologies emerge. Gen Z has particularly influenced the luxury industry as their purchasing power grows. The generation is driven by meaningful and personalised experiences, which means the emphasis on personalisation in luxury will only continue to be prioritised. But this isn’t the only factor impacting the future of luxury offers. Evolving technologies and shifting consumer values are impacting luxury industries as well.

Technology is creating new avenues for delivering luxury experiences through curated shopping, streaming, and entertainment platforms. It also delivers luxury tech products, like wearable tech from Gucci and Hermès, that add style, convenience, and functionality. AI will likely shape luxury experiences, streamlining personalised offerings and creating more immersive online experiences.

Evolving consumer values have increased demand for sustainable initiatives prioritising social responsibility and the environment. This will likely continue to influence how brands deliver their offers and experiences.

Modern luxury has shifted to deliver unique and lavish perks to VIPs. The cornerstones of making people feel pampered and spoiled—exclusivity and personalisation—are more prominent than ever, and their importance will only continue to grow.

Creative Eco-Friendly Travel Tips for Your Next Vacation

Traveling can be very harmful to the environment. Many eco-conscious people have stopped using airplanes and reduced their major vacations entirely. You don’t have to sacrifice travel for the environment, however. There are a ton of ways you can reduce your carbon footprint and give back to the environment while enjoying a full, happy vacation. If you’re wondering where you can improve your eco-travel habits, you’ll want to get creative and get some research under your belt.

Prioritize Sustainable Lodging

Many hotels or rentals have green certifications to prove their dedication to reducing resource waste and providing more eco-friendly service. Whether you prefer a hotel or an Airbnb, be sure to research the most sustainable options in the destination you’re headed to. It may be even more sustainable to rent from locally-owned eco lodges or park model cabins made with natural materials. If you want to go above and beyond, find lodging with composting toilets, renewable energy, and water conservation systems. Camping in nature or using an electric RV can also help you travel and sleep sustainably.

Rent an Electric Vehicle

Whether you want to road trip in an RV or travel around town on your own terms, consider renting or buying an electric vehicle for a cleaner travel method instead of making long distances in your gas vehicle. Electric cars use rechargeable batteries instead of polluting the air with fossil fuels. You’ll pay more money to rent or buy a new car instead of using your own, but you’ll be contributing to less environmental harm.

Eliminate Plastic in Your Luggage

It’s not unusual to bring toiletries in a plastic zip bag or to have single-use plastic travel items. Try to eliminate your use of these items unless you’re reusing them over and over again. Single-use plastics overflow landfills, as they don’t break down naturally in the environment. If you want single-use items, consider recyclable materials like paper, cardboard, or glass. You can also implement reusable items, like fabric laundry bags or metal water bottles. The less plastic you use, the better for the environment.

Bring Your Towels and Toiletries

If you’re staying in lodging that provides towels and toiletries for you, consider skipping them. Most free toiletries in places like hotels are made of single-use plastic, and the more you consume, the more plastic is tossed in landfills. Using hotel towels contributes to excessive water use, as they need to wash towels with each room cleaning. Bringing your own towels skips the need for hotels to clean their own. Alternatively, make sure your hotel towels aren’t washed each time by requesting housekeeping to skip towel laundry until you check out.

Bring Along Reusable Items

On vacation, you’ll be eating, drinking, and shopping. Bringing reusable utensils, straws, and shopping bags significantly reduces the amount of plastic you’ll be tossing away with each takeout meal or shopping trip. The more items you can reuse, the fewer materials are made for mass distribution. There are many stylish reusable travel items, such as fabric lunchboxes, bamboo utensils, and metal straws. All of these items can be continuously reused and repurposed, then recycled at the end of their lifespan.

Use Public Transportation, Walk, or Bike

Cars may be more convenient, but using gas vehicles contributes to air pollution. The most eco-friendly travel methods are walking and biking; consider using these methods within reason whenever possible. Certain public transportation methods are considered more eco-friendly than others, such as electric light rails in certain cities. Check what travel options are available to you and compare their carbon footprints. Create an itinerary to prioritize biking or walking distances whenever you’re able to.

Choose Natural Destinations

Many people travel to urban hubs and entertainment centers like New York City or Las Vegas. While there are many eco-friendly developments in these cities, the best way to reduce your carbon footprint is to go natural. Choose a camping retreat or rent an eco-friendly beachside cabin. When your vacation involves the great outdoors, you can enjoy what the natural world has to offer without overloading power grids or contributing to urban heat island effects. It’s a chance to discover the beauty of nature and embark on a new adventure.

Treat the Environment With Respect

Wherever you choose to visit, it’s crucial to treat the destination and environment with respect. Avoid littering, respect local laws, and don’t contribute to excessive resource waste. Conserve water and energy whenever possible. If desired, you can even volunteer to help local communities and environments when traveling. It’s our collective responsibility to preserve the beauty of our planet.

Consider Eco-Tourist Programs

Some destinations have eco-tourist programs that provide incentives for visitors who use eco-friendly practices. Recycling or conserving water in some destinations may allow you to receive prizes or unlock exclusive destinations. Look up green travel initiatives in your area or areas you’re looking to visit to see if there are any programs where you’re going.

Conclusion

You don’t have to completely abstain from traveling if you want to live an eco-friendly lifestyle. There are many simple ways to be more conscious about your travel pollution and carbon footprint. Electric vehicles are much better options than gas-powered vehicles, but walking, biking, or using eco-friendly transit is the optimal solution. Reuse whatever you can and aim to reduce single-use plastics on every occasion you can. Careful planning and research can help you enjoy a stress-free vacation in harmony with the world around you.

How Businesses Can Navigate Growth Amid Rising Tariffs and Economic Uncertainty

By Ben Johnston, Chief Operating Officer of Kapitus

Businesses face a number of challenges today, including the residual effects of ongoing inflation and elevated cost of capital due to a higher interest rate environment; the impact of proposed tariffs driving up the cost of materials; and a tight labor market making it challenging to hire skilled workers. These factors combine to make it a tricky landscape for business growth. Here are a few key things to consider.

Tariffs:

President Trump has proposed considerable tariffs on the import of foreign goods and materials across our largest trading partners. Tariffs of this scale and breadth could, over time, make manufacturing in the U.S. more economic relative to importing goods and materials from abroad. But in the short to medium term, these tariffs are likely to drive inflation significantly higher and cause significant disruption to the global supply chain, threatening many U.S. businesses who rely on the global supply chain to source the components, raw materials, and finished products they sell. We can expect these tariffs to both spur inflation and lower overall consumption, slowing the economy.

Businesses that import critical goods and materials from abroad should determine if it is possible to source these goods and materials domestically. If domestic production would prove uneconomic, business owners will need to pay close attention to the tariffs being levied and which countries they are impacting most. Working quickly to move production from one country to another could prove valuable should certain countries receive stiffer tariffs than others with similar production capabilities.

Growth and Expansion:

Businesses should be judicious in their expansion plans right now. In uncertain economic times it is important to focus on services that provide a demonstrated value to customers. Before expanding services or opening a new facility or new office space, it is important to thoroughly test the market to determine demand and pricing power. Make sure that anticipated sales will more than cover anticipated expenses and be sure to have access to sufficient capital to cover several months of operating expenses in case sales take longer to materialize.

For businesses who borrow money to purchase inventory, acquire equipment, and fund expansion, it is important to maintain multiple financing relationships. Banks have been pulling back from lending to businesses, and having contacts at multiple lending institutions can help secure the fastest and lowest-cost capital when borrowing is required. We have also seen the equipment finance market impacted by banks’ reduced willingness to lend, making it more difficult for business owners to finance their equipment purchases. If businesses are having trouble obtaining financing they should:

Speak to as many potential financing sources as possible.
If purchasing equipment, work with the equipment vendor to explore financing options through that vendor’s financing partnerships.
Talk to the local bank to understand their lending criteria and collateral requirements for commercial loans.
If those resources don’t prove fruitful, there are a number of independent non-bank lenders that are willing to lend money quickly, albeit at higher rates than a bank.

Fortunately, businesses with strong credit profiles and a history of financing essential use equipment have quality options both with banks and non-bank lenders. However, business owners should expect a higher cost of capital than in years past and therefore should calculate the cost of the financing relative to the expected profits that the financing will generate, to ensure a positive return on investment.

Cutting Costs Through Efficiency:

There is no silver bullet for cutting costs without compromising efficiency. However, businesses looking to reduce overhead while maintaining or increasing efficiency will likely need to do so through automation. Accessing new technologies that allow businesses to operate with fewer employees and faster processes will make the business leaner and more scalable. Examples of scalable technologies being employed by businesses today include: installing software that can better manage inventory; implementing robotic processing tools to perform repetitive tasks inside warehouses or processing facilities; and deploying AI tools to allow employees to access critical information and draft standard communication faster and more accurately. These investments save time and allow the business to operate with fewer employees, reducing friction created by growth and allowing the business to operate at a lower cost-base.

With ongoing inflation, it is prudent for business owners to look for ways to lower overhead costs, capitalize on potential efficiencies, and consider offerings that may be more appealing to customers in a slowing economy. Here are some things to consider:

Inventory: Assess current inventory levels and review job needs frequently so that you aren’t holding more inventory than you need to operate.
Cashflow: In uncertain economic times, it is important to pay close attention to cashflow. Businesses should ensure that they have sufficient cash on hand to weather a prolonged period of reduced sales. This means exploring improved payment terms with vendors, working with financing companies to understand what financing is available to the business, and looking closely at ways to turn fixed expenses into variable ones.

About the Author:

Ben Johnston is the Chief Operating Officer of Kapitus, one of the most reliable and respected names in small business financing. Kapitus provides growth capital to small businesses and has provided over $7 billion to over 50,000 small businesses since 2006. Kapitus offers multiple loan products to small businesses, including SBA loans, revenue-based financing, equipment financing, cash-flow based factoring, revolving lines of credit, and invoice factoring.

How do Google Ads Management Services Continuously Optimize Campaign Performance?

In today’s fiercely competitive digital landscape, businesses can’t afford to run ads on autopilot. That’s where Google Ads Management services come into play. These expert-driven solutions are designed to fine-tune and enhance your campaigns every single day. From keyword selection to ROI tracking, every element is meticulously managed to ensure your ad budget delivers maximum returns.

Let’s explore how these services keep your Google Ads campaigns performing at their peak—day in, day out.

Understanding the Role of Google Ads Management Services

Professional Google Ads Management services act as the driving force behind campaign optimization. These services align your advertising strategy with overarching business goals—whether it’s driving leads, boosting sales, or increasing brand awareness.

They handle everything from campaign setup and structure to real-time optimization, enabling businesses to focus on growth while experts maximize every dollar spent on ads. A seasoned team ensures that your ads remain relevant, cost-effective, and competitive.

Strategic Keyword Research and Refinement

Keywords are the heart of every Google Ads campaign. Google Ads managers consistently update and refine keyword strategies to include long-tail, transactional, and high-intent phrases. They also use negative keywords to eliminate irrelevant traffic, reducing wasted spend.

Additionally, keywords are adapted to seasonal trends or emerging search behaviors. This proactive approach keeps your ads in front of the right audience at the right time, ensuring continuous performance gains.

A/B Testing and Performance Experimentation

Nothing is left to chance. Google Ads experts run A/B tests on headlines, ad copy, call-to-action (CTA) phrases, and even visuals. This method reveals which elements resonate most with your target audience.

Landing pages are also tested for relevance and conversion impact. The data collected through experiments helps inform future strategies, ensuring every component of the ad ecosystem is optimized for results.

Bid Management and Smart Bidding Strategies

Bid strategies make or break ad performance. Google Ads managers analyze performance data and choose between manual bidding for precision or Smart Bidding for scalability.

Smart bidding uses machine learning to optimize bids for conversions or conversion value. Professionals also adjust bids based on device type, time of day, and user location—ensuring the right offer reaches the right user at the right time.

Ad Copy Optimization for Engagement and Conversion

The difference between a click and a scroll-past often lies in the ad copy. Google Ads Management services continuously tweak messaging to stay fresh, relevant, and compelling.

They also use dynamic keyword insertion, countdown timers, and various ad extensions to grab attention and build urgency. This directly influences click-through and conversion rates.

Audience Targeting and Segmentation

Effective targeting is the backbone of efficient ad spend. Google Ads managers go beyond basic demographics by segmenting audiences based on interests, behaviors, and purchase intent.

Advanced strategies like remarketing and customer match bring users back into the funnel, making sure no opportunity is missed. These tactics drastically improve campaign efficiency and lower cost-per-acquisition (CPA).

Conversion Tracking and Attribution Models

To optimize campaigns, you need to know what’s working. Conversion tracking is meticulously set up to monitor actions like form submissions, purchases, or calls.

Experts use data-driven attribution models to assign value to each user touchpoint, ensuring smarter decisions. This offers deeper insight than the outdated last-click attribution model.

Geo-targeting and Local Optimization Techniques

Location-based targeting allows businesses to zero in on specific geographic areas. Google Ads managers tailor campaigns for cities, neighborhoods, or even postcodes, aligning messaging with local intent.

They also set ad schedules and adjust bids based on region-specific performance data. This localized approach minimizes waste and maximizes impact.

Continuous Monitoring and Real-Time Adjustments

Google Ads isn’t a set-it-and-forget-it platform. Management services constantly monitor campaigns for fluctuations in cost-per-click (CPC), CTR, impressions, and conversions.

They set thresholds and alerts that trigger immediate action when performance dips, ensuring your budget is never misused. This real-time responsiveness is key to continuous optimization.

Leveraging Data Analytics and Reports

Analytics play a crucial role in shaping campaign strategies. Managers use in-depth reports to analyze conversion paths, bounce rates, and user interactions.

These insights allow them to identify underperforming areas and opportunities for growth, turning raw data into actionable changes that boost performance.

Quality Score Optimization Techniques

A high Quality Score translates into lower costs and better ad placements. Google Ads managers enhance Quality Scores by improving CTR, ad relevance, and the user experience on landing pages.

They continually align ad copy with keywords and refine landing page content to ensure seamless messaging throughout the conversion journey.

Budget Allocation and ROI Optimization

Every dollar matters. Managers constantly evaluate which campaigns are delivering the best ROI and reallocate budgets to prioritize those top performers.

This approach ensures no money is wasted on underwhelming ads. Instead, resources are used where they’ll make the most impact—driving conversions and maximizing return on ad spend (ROAS).

Integration with SEO and Content Strategies

Paid search and organic search are two sides of the same coin. By integrating Google Ads with broader strategies like SEO packages and content marketing, businesses create a cohesive digital presence.

For example, aligning keywords across ads and landing pages improves both Quality Scores and organic rankings—creating synergy that enhances visibility and performance.

Using Automation and AI in Campaign Management

Automation tools and Google Ads scripts help scale and manage complex accounts. From automating bid adjustments to pausing underperforming keywords, these AI tools save time and reduce human error.

Campaigns also benefit from machine learning algorithms that adapt in real-time based on user behavior and conversion patterns.

Compliance with Google Policies and Ad Guidelines

Nothing derails a campaign faster than policy violations. Management services stay updated with Google’s advertising guidelines to ensure ads are compliant and ethical.

This proactive compliance prevents ad disapprovals and account suspensions—keeping your campaigns running smoothly and your brand reputation intact.

Reporting to Clients and Stakeholders

Transparency builds trust. Google Ads Management services provide detailed performance reports that highlight key metrics, insights, and recommendations.

Monthly or bi-weekly meetings ensure clients understand campaign progress and upcoming strategies. This ongoing communication aligns expectations and fosters long-term success.

The Value of Professional Google Ads Management Services

Hiring professionals isn’t just about convenience—it’s a strategic investment. Expert Google Ads managers bring years of experience, access to premium tools, and insights from managing multiple industries.

Partnering with an experienced SEO company that offers both SEO and Google Ads services ensures a well-rounded approach to digital marketing that drives sustained growth.

Is THC Distillate the Future of Cannabis Consumption?

The cannabis world is evolving rapidly, creating a dynamic landscape where new products emerge constantly after legalization. THC distillate has undoubtedly grabbed a significant share of the spotlight. You see it incorporated everywhere – vape pens, edibles, tinctures – but the critical question remains: is it truly the future? Will THC distillate become the primary mode of enjoying cannabis?

For those looking to buy bulk distillate online, the options have never been more diverse. The increasing availability of THC distillate has certainly contributed to its popularity in a wide range of cannabis products. If you are seeking pure, potent distillate for your cannabis product developments, it is now available to purchase from a wide variety of online retailers.

What Exactly IS THC Distillate?

So, what exactly are we talking about here? Think of it as THC in its purest, most concentrated form. We’re talking about often hitting upwards of 99% THC; it’s exceptionally potent and allows for precise control over the user experience. This high concentration also means you require less product to achieve the desired outcome. It’s almost odorless and tasteless, which is a significant factor in its appeal.

The production process involves initially using solvents to extract the valuable cannabinoids from the plant material. Distillation is then employed. This process involves heating the extract and meticulously separating the different compounds based on their boiling points, resulting in almost pure THC. This makes it incredibly appealing for a variety of applications, from creating potent edibles to crafting discreet vape products.

How does that stack up against other concentrates? Wax, shatter, and rosin are all concentrates, but distillate stands apart. The high potency sets it apart. A fair comparison might be drinking a beer versus taking a shot of pure ethanol: the difference is obvious.

Why the Hype? The Reasons Behind Distillates Popularity

Why is there so much buzz around it? Well, the ultra-high potency is a major factor. To put it simply, it delivers a significantly stronger experience. You need a much smaller amount of product to achieve the desired effects. The heightened intensity makes it a favorite among experienced cannabis users looking for a potent experience.

Another aspect is its adaptability. It can be vaped, dabbed, infused into edibles, or administered sublingually. Dosage is also exceptionally precise compared to smoking flower. This enables users to fine-tune and regulate their experiences to a greater degree.

It provides a “cleaner” experience. It’s primarily THC with minimal plant matter and fewer terpenes interfering with the flavor profile. Many users appreciate this cleaner and less obtrusive experience, and that’s not bad, right? It’s particularly appealing to newcomers, younger users, or those who prioritize discretion. It boils down to convenience, strength, and command over the user experience.

Innovation: Technology’s Role in the Distillate Surge

Technology has been the driving force behind this trend. Advances in extraction and purification techniques, as well as new product innovation, have all contributed significantly to the rise of THC distillates. Nanotechnology, particularly nanoemulsions, enhances the body’s absorption of the distillate, further boosting its appeal. Many cannabis beverages rely on distillate due to its excellent miscibility.

The potential for standardization is also a major advantage. Both medical and recreational markets prioritize consistency. Distillate facilitates this by offering a pure, easily measurable form of THC.

Also, Customization is a revolution. Extractors can reintroduce terpenes to fine-tune flavor and effects, creating a versatile platform for cannabis innovation. For instance, live resin carts combine distillate with specific terpenes extracted from various strains, which creates unique flavor and effects.

Drawbacks and Criticisms

Let’s address the downsides of THC distillate.

One significant drawback is the possible loss of the entourage effect. This concept suggests that the combined action of all the cannabis compounds – THC, CBD, terpenes, and so on – results in a more balanced and beneficial experience. By isolating THC, this synergy is diminished.

Furthermore, the high potency can easily lead to overconsumption, especially for those new to cannabis concentrates.

Some people also miss the natural tastes and smells that cannabis flowers produce. The intricate taste and aroma that arise from flower are central to the experience.

Additionally, there are health risks associated with vape products, particularly if unregulated or handled improperly. The vape crisis in 2019 still lingers, prompting cautiousness.

Market Trends

Market data indicates robust sales for distillate products, including vape pens, edibles, and tinctures. The growing demand for high potency and precise dosing continues to fuel demand for distillate products.

Manufacturers also like it because it is simpler to produce in larger quantities, has a longer shelf life, and allows for diverse branding opportunities. The market shows analogous trends globally.

Overall, the distillate market looks to be growing. Industry professionals expect huge growth.

Influence of Culture and Regulations

Culture and regulations also influence things. Concentrates are increasingly considered an acceptable means of enjoying cannabis. There is also less taboo now.

However, regulatory issues must be solved. Safety tests, labeling, and potency restrictions are necessary.

Legal regulations will impact the accessibility of products. It is vital to watch this.

Are distillates rendering cannabis more standardized and commercialized, as with alcohol? It is something to ponder.

Consumer Perspectives: Who’s Actually Using Distillate?

The rise of THC distillate isn’t just about flashy tech or industry trends—it’s also about real people and how they choose to consume cannabis today. A growing number of consumers, especially younger and more experienced users, are turning to distillate for its convenience, strength, and versatility. Busy professionals may prefer a discreet vape over rolling a joint, while health-conscious users lean into the clean, odorless profile of distillate-infused edibles.

Interestingly, newcomers to cannabis are also dipping their toes into distillate-based products. Precise dosing gives them a sense of control, helping to avoid the unpredictable highs sometimes associated with flower. On the flip side, long-time enthusiasts who enjoy traditional flavors and effects might view distillate as “too clinical” or lacking personality.

It all comes down to preferences. Some want intensity and efficiency, and the others want the ritual and richness of full-spectrum experiences. THC distillate meets a specific demand—and that demand is only getting louder.

The Future?

Is THC distillate the future of recreational cannabis consumption? It is a complex query.

It offers various benefits, namely high potency, versatility, and simplicity of use. The sector seems to be headed that way.

Distillate might not completely eradicate flower or full-spectrum extracts. A variety of formats will be the trend for the future.

While distillate will likely lead in user-friendly formats, it will likely coexist with other items that provide a different experience.

How will the market change? What fresh innovations will we discover? How will legislation affect the future of distillate? Only time will tell, so please check back for updates.

Electronic Pop Duo Boys Holding Hands Deliver Raw Emotion on Debut Album Things You Feel

Boys Holding Hands is a new international electronic pop duo comprised of real-life couple Ken Orlino, a New York-based classically-trained vocalist and songwriter, and Micki Borneland, a Copenhagen-based award-winning producer. They released their debut EP Solace in July 2023, amassing over 150,000 streams in the first month, had their debut performance as an opener at Copenhagen Pride, and have DJed at clubs and festivals across the globe. Their debut LP Things You Feel, a powerfully vulnerable ten-track record, was released in December 2024.

Boys Holding Hands brings a romantic twist to electronic pop music, bridging physical distance through blended creativity and artistry, with a lush sound and evocative lyrics that speak directly to the heart. Ken has been singing since he was nine, honing his talent on singing competitions in the United States and the Philippines. Micki co-founded the acclaimed music duo Borneland, which is best known for original house tracks and pop/R&B remixes that have gained attention from the likes of MTV and Billboard, and has performed at iconic venues and collaborated with notable artists over the years. Together, Ken and Micki have merged their individual strengths to create a project that injects a refreshingly human depth into its expansive soundscape.

Things You Feel is an intimate exploration of the vast highs and lows of the emotional spectrum, navigating intricate themes of love, loss, and self-discovery. Each song tells a unique story, offering a taste of intense introspection. The full tracklist is as follows:

“Midnight Opacity”
“Your Lips’ Taste”
“Also Bad”
“Until Moonlight”
“All The Words I’ve Never Said”
“A Minute’s Release”
“Dear Emptiness”
“Half of Me”
“Pisces Boy”
“gtfo”

“This album has been our heart’s child for the past year,” the duo shares. “Born from countless thoughts, dreams, ideas, and demos, it carries pieces of us from all over the world: track sketches made on the edge of a pool in Los Angeles, lyrics written on a ferry to Norway, ideas developed in Barcelona and further refined in London, demos produced in Sydney, arrangements finalized in Berlin, recordings captured in New York, and refinements made in Copenhagen. In many ways, Things You Feel reflects our relationship: a long-distance connection where distance doesn’t exist, even when we’re on opposite sides of the world. It’s a manifestation of our relationship. We hope listeners find a part of themselves in these songs.”

The release of Things You Feel is just the beginning for the duo, as they are already in production on remix tracks slated for release later this year. Fans can catch the duo live at Distortion Festival and Copenhagen Pride this summer, with more performances to come. You can follow Boys Holding Hands on Instagram and digitally stream their available music on Spotify, Apple Music, or Tidal.

*Album cover art credit Shervin Lainez

Letting Go Without Regret

Finding Peace in Your Senior Pet’s Final Chapter

As a pet parent, one of the hardest decisions you may face is determining when it’s time to let go of your beloved furry friend. Your pet has likely been by your side through life’s ups and downs, providing unconditional love and companionship. However, as they enter their senior years, their health and quality of life may decline, leaving you wondering if it’s best to help them pass peacefully. This article provides guidance on recognizing when euthanasia may be appropriate for your senior pet, how to prepare, and how to find closure during this difficult transition. With compassion and planning, you can help your pet leave this world feeling safe, comfortable, and surrounded by love.

Recognizing When to Let Go

As pet owners, we never want to lose our companions. However, when a pet is suffering from an incurable or progressive illness, euthanasia may be the most humane option. Signs it may be time include chronic pain, unresponsiveness to medication, lack of appetite or interest in food, significant mobility issues, labored breathing, incontinence, and lack of interest in normal activities. You know your pet best – if their spark is gone and they seem to have a poor quality of life, it may be best to consult your veterinarian. They can assess your pet’s health and provide guidance on options for care.

Preparing for the Transition

Once you’ve decided to help your pet pass on, take time to plan for their final days. Consider an at-home euthanasia service if it is available in your area – this allows your pet to transition in a familiar, comforting place. For example, if you live in an area such as Richmond, VA, some veterinarians will come to your home to perform euthanasia. Give your pet their favorite foods and extra love and affection. Invite family and friends over to say goodbye. Compile photos into a remembrance album. These steps help provide closure.

The Euthanasia Process

Euthanasia is typically quick and painless. Your vet will give an injection of an overdose of an anesthetic drug, stopping your pet’s breathing and cardiac function while they are in a deep sleep. Some visible effects include loss of consciousness within seconds, lack of heartbeat, urinary/fecal release, and light muscle twitches. These are normal and confirm that the euthanasia was effective. Many vets allow you to hold your pet during the process. Take time afterward to grieve – this is likely one of the hardest losses you will experience.

Finding Closure and Comfort

Losing a beloved pet leaves a tremendous hole. Allow yourself to grieve fully. Memorialize them with a burial service, planting a garden in their honor, framing their collar or leash, or making a donation to an animal charity. Be patient with yourself – profound grief may come in waves. Share funny stories and memories of your pet with others who knew them. Cherish photos and any paw print impressions you may have. Although the pain of loss never fully goes away, these steps help provide a sense of closure. In time, the warm memories become a comfort. Consider joining a pet loss support group, either locally or online. Talking with others experiencing similar grief can help provide validation and healing. You may also take comfort in getting another pet when the time feels right – they can never replace your former companion, but a new furry friend can bring joy back into your days.

Saying goodbye to your faithful companion is devastating. However, by focusing on their comfort, thoroughly preparing, and allowing yourself to grieve fully, you can find peace in doing what is best for your cherished pet. With time, your grief will turn to gratitude for the gift of sharing your life with such a wonderful friend.

Model of the Moment

Brett Batey is pursuing a degree in International Business and Finance from UC San Diego. Brett, who was born and raised in Orange County, California, has been passionate about tennis since he was seven. In the Adidas Heritage Collection campaign, he was accompanied by Caroline Wozniacki.

In addition to modeling, Brett has a strong interest in enterprise. His entrepreneurial experience includes acquiring and reselling electronics at wholesale volume.

Following graduation, he intends to continue his modeling work while developing a career in the mortgage industry with the help of his mentor.

In his free time, Brett enjoys working out, surfing, playing tennis, and golf.

Brett Batey is represented by Wimbley Management, captured by Jeff Langlois via Vaughn Lowery's 360 MAGAZINE. — Brett Batey | Wimbley Management

Photo: Jeff Langlois