About VAUGHN LOWERY

Vaughn Lowery is a native of Detroit and the youngest of five siblings, a graduate of Cornell University's ILR School. Core duties: global diversification strategy, production management, and ecological implementation. The grandson of the late civil rights defender and recipient of the presidential medal of freedom, Joseph Lowery. Lastly, a distinguished member of the Alpha Phi Alphi Fraternity, Incorporated (Alpha Chapter).

Joel McHale and Hot Wheels via 360 MAGAZINE.

Hot Wheels – Ultimate Challenge

NBC’S ‘HOT WHEELS: ULTIMATE CHALLENGE’ KICKS INTO GEAR WITH ANTHONY ANDERSON, BIG E, TERRY CREWS, SUNG KANG, JAY LENO AND JOEL MCHALE AS CELEBRITY GUEST JUDGES

Watch supertease HERE.

  • Celebrity Guest Judges Anthony AndersonWWE Superstar Big ETerry CrewsSung KangJay Leno and Joel McHale will help to determine the winners of NBC’s epic new car makeover competition show “Hot Wheels: Ultimate Challenge,” premiering Tuesday, May 30 at 10:00 p.m. ET/PT.
  • The rotating celebrity guests will each join host Rutledge Wood and resident experts Dalal Elsheikh, designer for the Ford Motor Company, and Hertrech “Hert” Eugene Jr., car culture influencer, on an episode throughout the season, where they will review the epic car transformations and crown a winner.
  • “Hot Wheels: Ultimate Challenge” revs up to give passionate car lovers and Hot Wheels® superfans the opportunity of a lifetime – turning a nostalgic car from their past into the life-sized Hot Wheels of their dreams. Hosted by car afficionado Rutledge Wood, each episode will invite two superfans into the Chrome Zone, where they will face off in transforming an ordinary vehicle into an extraordinary Hot Wheels showstopper, inspired by personal stories and pop culture touchstones. Working alongside a team of automotive magicians known as “The Car Pool,” the two superfans will create their designs in high-tech, decked-out garages. The winner of each episode will take home $25,000 and the chance to get into the finale, where three lucky finalists will transform another car in hopes of winning a legendary prize – an additional $50,000 and the honor of having their build made into an official Hot Wheels die-cast car.
  • Jay Leno joins the finale episodes and will have a hand in determining the transformation that will be made into an official Hot Wheels die-cast car.
  • Ted Wu, Global Head of Design for Mattel’s Vehicles division, also joins the finale, offering unmatched Hot Wheels expertise as a winner is selected.
  • The winning “Hot Wheels: Ultimate Challenge” die-cast car will be available for purchase on Mattel Creations, Mattel’s collector and direct-to-consumer platform immediately following the finale.

 


  • The superfans joining the show are:
    • Luidgi Aldator | Brooklyn, NY
    • Rob Anders | Gilbert, AZ
    • Felix Arguelles | Los Angeles, CA
    • Angela Arnold | Gilbertown, AL
    • Michael Cooney | Chicago, IL
    • Jadejha Edwards | Houston, TX
    • “Jersey” Jim Farrell | Forked River, NJ
    • Arushi Garg | Houston, TX
    • Nick Harrison | Hammond, LA
    • Aldavid Jimerson | Phoenix, AZ
    • Caroline Johnson | Washington D.C.
    • Terri Jones | Birmingham, AL
    • Kevin Lister | Houston, TX
    • Kris Parker | Manhattan, NY
    • Lauren Partin | Peebles, OH
    • Sheilah Spencir | Cedar Hill, TX

 

  • “The Car Pool” members are:
    • Paul Bacon | Coalville, UK
    • Rachel Bohnet | Kamloops, BC
    • Tony Bush Jr. | Hayward, CA
    • Pa’trice Frazier | Sicklerville, NJ
    • Cody Ingrassia | East Dundee, IL
    • Preston Ingrassia | East Dundee, IL
    • Mark Kelley | Indianola, IA
    • Claudia La Bianca | Miami, FL
    • Chris Lee | Bay Shore, NY
    • Savanna Little | Fountain, CO
    • Christopher Michaels | Atlanta, GA
    • Rico Montgomery | Cayce, SC
    • Bob Partington | Burbank, CA
    • Charlie Seward | Somerton, UK
    • Michael Sciortino | Las Vegas, NV
    • Will Trickett | Dilton Marsh, UK

 

  • “Hot Wheels: Ultimate Challenge” is an original format developed and produced by Endemol Shine North America in association with Workerbee under license from Mattel Inc. Executive producers are showrunner Tim Warren, along with Andy Thomas, Sharon Levy, DJ Nurre and Michael Heyerman from Endemol Shine North America; Rick Murray and Chris Hale from Workerbee (a Banijay UK Company); and Fred Soulie and Phil Breman from Mattel Television.

 

Eric Legrand bourbon via 360 Magazine.

Eric Legrand Bourbon

With a goal of making a difference for those impacted by paralysis, Eric LeGrand, former college football defensive tackle, now turned businessman and inspiration to all, has officially launched his first-ever whiskey brand, Eric LeGrand Kentucky Straight Bourbon.

For background – In 2010, Eric’s life changed when he became paralyzed after a tackle while playing football for Rutgers University. Through his ongoing rehabilitation journey, Eric has been inspired to appreciate the finer things in life which led him to team up with spirits entrepreneur, Brian Axelrod to create a whiskey that can be enjoyed by all. The dynamic duo is also committed to supporting those living with and impacted by paralysis by finding the cure for spinal cord injuries. This motivated them to make the promise to donate $5.20 (52 was Eric’s jersey number) of every case sold of Eric LeGrand Bourbon to the Christopher & Dana Reeve Foundation.

For reference, Eric LeGrand Bourbon is a Kentucky Straight Bourbon, distilled in Owensboro, Kentucky and bottled in Bardstown, Kentucky. The liquid is created with quality heartland grown corn, limestone purified water, the freshest rye and barley available. Aged no less than two years in perfectly charred oak barrels, this premier whiskey boasts a warm nose and a smooth crisp finish. Eric LeGrand Bourbon (750ML bottle) is now available to purchase HERE.

Maryland rapper IDK releases F65 album on Warner Records via 360 MAGAZINE.

IDK – F65

Every once in a while, an artist arrives at just the right time with a record that speaks truth to the world. In 2023, that artist is Maryland rapper IDK. That album is F65—which releases today via Clue/Warner Records. Listen HERE.

The 22-track opus traverses a thrilling landscape as it explores the experiences of people of color around the world – and what that reality means. Given this overarching theme’s provocative, poetic, and powerful nature, IDK also chose to incite discourse with often upbeat, always thoughtful songcraft covering a spectrum of vibes. The result is a dramatic, dynamic, danceable, and definitive hip-hop epic.

He jumpstarted the conversation with “Mr. Police,” which notably made its global debut on The Beat With Ari Melber. Lauded from the jump, HYPEBEAST applauded, “‘Mr. Police’ is a powerful single about police violence and the fear that people of color live with on a daily basis,” The FADER attested, “IDK turns the tempo down for a Steve Wonder-indebted ballad lamenting the police violence epidemic. It’s quite beautiful and enraging all at once,” and REVOLT summed it up best as “powerful.”  

Following stellar performances at Coachella last month, IDK announced his upcoming 22-date “65 Tour.” He hits the road on June 23rd in Paris, France, and will make landfall across major U.S. cities including New York, Atlanta, Houston, Los Angeles, and more before wrapping up in Toronto, ON October 29th. The full list of dates can be found below — for more information please visit www.Thr33Dot.com

Across F65’s 22 tracks, IDK exudes the kind of introspection that few rappers can emulate, teaming up with legendary composer Jim Lang (who’s known for scoring the Nickelodeon series Hey Arnold!) to display the full breadth of his artistic vision. In addition to the album, IDK is also gearing up for the fall return of his tuition-free music business seminar at Harvard University, No Label Academy, Saturday, Aug 19 – Sunday, Aug 27, 2023.

On top of all this, the multi-dimensional artist unveiled his limited-edition Nike Air Max Pro 97 collab – the “Free Coast” F&F sneaker, as Hypebeast details, which is a standout from the staple collection. With one of Coachella’s most invigorating performances, IDK made his debut in style, donning a custom Lanvin race suit and helmet to match his custom Mercedes AMG.

FOLLOW IDK:

Twitter | Instagram | Facebook | YouTube | TikTok | Spotify | Press Site

Maryland rapper IDK releases F65 album on Warner Records via 360 MAGAZINE.
Maryland rapper IDK releases F65 album on Warner Records via 360 MAGAZINE.

Photo: Levi Berlin

Harley-Davidson Museum [May]

The Harley-Davidson Museum is getting ready to rumble in May.

Kickstart the riding season with the inaugural Bike Night (May 4) and Saturday Demos (May 6)
during a special “Ready to Ride” weekend!

Coming hot on the heels of a glorious Milwaukee Day celebration, Bike Nights at the world’s only Harley-Davidson Museum are set to take center stage this summer. Join the fun every Thursday night for free local live music, food, and drink specials from MOTOR® Bar & Restaurant and miles and miles of rolling sculptures. The Midwest’s newest rockin’ country band, Bootjack Road, gets the season started on May 4.

Speaking of seasons, get ready for riding season all weekend long (May 4 – 7). Whether you’re heading down to check out the free tunes at Bike Night, signing up for demo rides on Saturdays or checking out the scorching savings found at the Factory Shop, the H-D Museum has you covered for a summer in the saddle of your Freedom Machine.

If you’re still shopping for Mother’s Day, the H-D Museum has you covered there, too. Bring mom down to enjoy a splendid Sunday on campus as moms receive free admission on Sunday, May 14. Be sure to stop in the Harley-Davidson® Shop for unique gifts – including those found at the customization station. Hop over to MOTOR® Bar & Restaurant to see what’s cooking for a special Mother’s Day brunch, where everyone can enjoy bottomless mimosas for an additional $20 per person.

And on Saturday, May 20, honor our brave U.S. military heroes at the H-D Museum’s annual Armed Forces Day Celebration. Fun for the whole family can be found throughout campus, while military gallery talks will be held inside the H-D Museum.

Finally, members of the media interested in covering the Harley-Davidson Homecoming™ festival in July must complete the online application and must be on assignment for an approved media outlet to be considered for a credential.

PROGRAMMING / EVENTS
Get Ready to Ride at the H-D Factory Shop, May 4 – 7
Kicking off Thursday, May 4 in conjunction with the first Bike Night of the season and extending through Sunday, May 7, the H-D Museum’s Ready to Ride event will offer savings up to 75% on Harley-Davidson® MotorClothes® merchandise and select official licensed products.* Gear up with select authentic Harley-Davidson® apparel and riding gear, including helmets and jackets. Don’t miss this chance to stock up on T-shirts, sweatshirts, outerwear and so much more. The first and only Harley-Davidson® Factory Shop is the official H-D outlet for end-of-season gear and discontinued products.

*Valid only for onsite use in the Factory Shop at the H-D Museum on purchase of select, discontinued men’s and women’s Harley-Davidson® MotorClothes® merchandise and select official licensed products. Not valid for online purchases; not valid in the Harley-Davidson® Shop at the H-D Museum. Prices as marked in the Factory Shop. Sale prices valid from May 4, 2023 – May 7, 2023. While supplies last. Offer not valid on previously purchased merchandise. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

H-D Museum™ Bike Night Concert Series powered by Budweiser® King of Beers and Bulleit® Bourbon, Thursdays, 5 – 9 p.m.
All wheels unite every Thursday from 5 to 9 p.m. at the Harley-Davidson Museum. Join riders (and non-riders) for free live music from some of our favorite bands, fun, drool-worthy rolling sculptures and outdoor food and beverage specials from MOTOR. The Bike Night Koozie Special is back. Enjoy $3 Busch Light all-season. And don’t forget to check out the signature cocktails from Bulleit®.

5/4 Bootjack Road
5/11 Blind Fiction
5/18 11. One Louder
5/25 Red’s Hot Chili Peppers

Saturday Demos powered by H-D Insurance, 10 a.m. – 4 p.m. 
Visit the Museum campus on Saturdays to experience the fun and freedom of a Harley-Davidson® motorcycle. Riders with their motorcycle endorsement/license will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Softail® and Sportster® models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the H-D Museum’s surrounding neighborhoods. Sign-up is on a first-come, first-serve basis. Riders and passengers must be at least 18 years of age. All riders (and passengers) must wear a helmet, eye protection, shirt, long pants and closed-toe shoes with heel strap. All riders and passengers must bring their own riding gear.

Mother’s Day at the Harley-Davidson Museum, Sunday, May 14, 10 a.m. – 5 p.m. 
This Mother’s Day, give Mom an unforgettable experience! The whole family will enjoy the sights and sounds of the H-D Museum, and moms receive FREE admission on Sunday, May 14. Shop for gifts as unique as her at the Factory Shop and Harley-Davidson® Shop and create one-of-a-kind Harley-Davidson gear at our customization station. MOTOR® Bar & Restaurant will be serving up a special Mother’s Day brunch, including bottomless mimosas for an additional $20.00 per person. Reservations are strongly encouraged. It’s the mother of all Mother’s Day celebrations and it’s only found at the crossroads of 6th & Canal. 

Armed Forces Day Celebration, Saturday, May 20, 10 a.m. – 3 p.m. 
Join the Harley-Davidson Museum and active military and veterans as we honor the brave individuals serving in the United States Armed Forces. Together with the Milwaukee Armed Services Committee, the H-D Museum invites everyone to show your support for our troops on Armed Forces Day. Military equipment and interactive displays are available for attendees to see and experience. This free event offers a unique experience to talk with all branches of the military to learn about their experiences and the challenges they face maintaining our freedom. Please note that military discounts are found throughout campus throughout the year. The H-D Museum will also offer Military Gallery Talks at 11 a.m. & 2 p.m. These staffed talks will include the history of Harley-Davidson in the Military and how we were essential in the World Wars. They last approximately 15 minutes and are free to attended with paid admission. Families will want to check out the Wisconsin Warrior Challenge. Open to kids and young adults ages 7-22, participants will join one of six teams and compete in a series of activities for the title of Wisconsin Warrior Champions. Activities will include obstacle courses, survival skills, drills and marching, and more! Sign up to participate in advance on the Milwaukee Armed Forces Week website

 

Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include: virtual access to the H-D Museum with various Harley history topics covered in our Virtual Gallery Talk series, admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more. Visit H-D Museum.com for details and other terms and conditions.

Guided Tours
The H-D Museum’s guided-tour portfolio has been updated with new experiences and content. Choose from the Spotlight Tour, the Beyond the Gate Tour or the VIP Tour. Spotlight Tours are available on Fridays, Saturdays and Sundays. Spanish Spotlight Tours are available most weekends. Guests are invited to check out the calendar when planning their visit to sign-up in advance for an unforgettable guided experience. To book a private group tour, please call 414-287-2799 or email for more information. Reservations and prepayment required at least 2-weeks prior to tour date. Please note: Tour fee does not include General Admission.

Engineering Merit Badge (Saturdays at 10:15 a.m. and Sundays at 2:15 p.m.)
All scouts are welcome to come earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be launched by our merit badge counselor. Then, scouts will explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. Ticket includes: downloadable activity booklet used for the program, welcome and orientation by program facilitator, blue card signed by the facilitator (one blue card per scout registration) and an exclusive H-D Museum™ patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)
This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

MUST-SEE EXHIBITS AND INSTALLATIONS
“My Papi Has a Motorcycle” / “Mi Papi Tiene una Moto” (on display now)
From award-winning children and YA author Isabel Quintero and illustrator Zeke Peña comes the Harley-Davidson Museum’s first-ever bilingual exhibit, “My Papi has a Motorcycle” / “Mi papi tiene una moto.” Based on the beloved children’s book of the same name, “My Papi has a Motorcycle” shares a story of family bonds strengthened by the simple act of taking a joy ride on a two-wheeled machine. With brilliant, colorful art from Peña paired with heart-warming stories from Southern Californian riding families, “My Papi has a Motorcycle” will draw smiles from kids of all ages. It’s an exhibit that focuses not only on where you can take a motorcycle, but where a two-up motorcycle ride with a loved one can take you

Experience Gallery (on display now)
With inspiring stories from riders who have turned their dream of learning to ride into reality, a look at the epic journeys you can only experience behind the bars of a Harley-Davidson® motorcycle, plus the chance to throw a leg over a new 2023 Harley-Davidson #FreedomMachine, the reinstalled and all-new Experience Gallery shows the world how United We Ride! And now you can hop in the saddle of the newest Ultra Limited Anniversary, Road Glide® Trike, Pan America® Special and Nightster® motorcycles – the perfect photo op to commemorate your visit.

Google Arts & Culture: Pocket Gallery (May 18)

The Harley-Davidson Museum will be launching “(P)art,” which celebrates the components’ sculptural forms, creatively interpreted by commercial photographers during Harley-Davidson’s first sixty years, alongside many other museum’s stunning and creative pocket galleries as part of Google Arts and Culture’s International Museum Day celebration. Keep an eye on the H-D Museum’s social media for a direct link, or visit the H-D Museum’s main page on May 18 to explore the gallery.

 

Motorsports Hall of Fame of America (on display now)
The four founders of Harley-Davidson were recently inducted into the Motorsports Hall of Fame of America. Learn more about this prestigious honor now on view in the H-D Museum.

Linda “Jo” Giovannoni (on display now)
In 2022, the world of motorcycling lost a prominent voice, Linda “Jo” Giovannoni. As a co-founder of Harley Women magazine, she shared her love of the sport through articles in newspapers and magazines, and in national television interviews and documentaries. Learn about how Giovannoni inspired riders for over 40 years.

Revolution® Max Engine (on display now)
The brand-new Revolution® Max 1250cc engine powers a new generation of Harley-Davidson® motorcycles. See the liquid-cooled, 60-degree V-Twin that delivers for the Pan America® adventure touring model and the performance cruiser Sportster® S motorcycle. On view in the Museum lobby.

Clubs & Competition (on display now)
In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.

The recently reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club’s name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders.

“Off-Road Harley-Davidson” (on display now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson® motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

The Harley-Davidson® Shop + Factory Shop
Be a part of our long history of unique, premium designs with our exclusive 120th Anniversary collection. From men’s and women’s baseball jerseys to a vintage inspired sweater and jersey, it’s easy to show your H D pride in our 120th year.

MOTOR® BAR & RESTAURANT
We have some great specials in May! Our Shrimp Tartar tapa is on the menu as an entrée option, we went a little wild with the Mac Attack, a burger including mac n’ cheese, pork, BBQ sauce, and topped with crispy onion strings. Top of a great meal with a sweet treat of Tres Leches Cake, a triple layered cake topped with chocolate and raspberry.

Celebrate mom with brunch! We’ll be offering our full brunch menu along with bottomless mimosas for $20 during Mother’s Day Brunch from 10 a.m. – 3 p.m. Make your reservation at motorrestaurant.com or call 414-287-2778. Make your reservation today as spots are filling up quickly!

May Specials (while supplies last):
SANDWICH OF THE MONTH: Shrimp Tartar ($19.95)
Fresh shrimp and avocado in a rosemary cream sauce with peppers, red onions, topped with spring mix, crispy onion straws and a balsamic glaze.

BURGER OF THE MONTH: Mac Attack Burger ($17.95)
8-oz. hand-packed ground chuck topped with cheddar cheese, mac n’ cheese, shredded pork, BBQ sauce, crispy onion straws on a brioche bun.

DESSERT OF THE MONTH: Tres Leches Cake ($8.95)
A light three-layered cake soaked in a sweet milk mixture and topped with chocolate and raspberry sauces.

Save the dates
Special exhibit, “Mama Tried: Bringing it Together,” opening Saturday, June 17. Media Preview, Friday June 16.

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

 

Dei V released Trending Remix via 360 MAGAZINE.

DEI V – TRENDING REMIX

After his release, “Who is Dei V,” which achieved almost 3 million views on all digital platforms, he has garnered more than 500k followers on his social networks. With more than 15 million views on YouTube and 1.3 million monthly listeners on Spotify, Dei V is one of the most outstanding artists of the new wave of music made in PR. He has refreshed the scene, becoming one of the most prominent voices in the urban genre.

Now, Puerto Rican artist Dei V is excited to announce the release of his latest hit, “Trending Remix,” featuring renowned artist Myke Towers.

“Trending Remix” is a song that fuses elements of trap and reggaeton, creating a unique listening experience that is sure to captivate fans of both genres. The song features a catchy rhythm and lyrics that talk about success. And, the importance of staying on top while possessing a beautiful girl captivates followers.

Dei V has been working in the music industry for several years. His dedication and passion for music are reflected in each of his songs. He has worked with many well-known artists in the urban genre, and his music has been featured all over the world. With his fresh and original style, Dei V has won the hearts of his audience. Achieving a sound that combines elements of reggaeton, pop, and hip-hop, Dei V’s musical talent is apparent and continues to change the landscape of urban Latin music.

Myke Towers is recognized for his ability to connect with fans and his ability to masterfully create songs.

“Trending Remix” is a collaboration that unites two of the most important artists of the urban genre worldwide, and it is sure to be one of the biggest hits of the year. The song is already available on all online music platforms.

With this musical evolution, “Dei V” seeks to take another step in the internationalization of his career and consolidate his leadership position among the members of the new generation in the national and international market.

“Trending Remix” is now available worldwide on all digital platforms. Furthermore, his video can be found on his YouTube channel.

Follow Dei V

Instagram | Facebook | YouTube

Rob Grover and Gary Logan of the Journeymen Collective help enrich lives with the use of psychedelics via 360 MAGAZINE.

The Journeymen Collective

Inside the JEDI Center Using Psychedelics To Expand Your Mind

Star Wars Day is May 4th, and at a remote retreat center outside Vancouver, Canada, there are two entrepreneurs who are ready to help you become a Jedi master with magic mushrooms.
It may sound like science fiction, but according to those who have attended these psychedelic retreats, the experience gave them a deeper connection to the universe and humanity as a whole. Surely, Yoda and Obi Wan would agree that this is the next frontier in exploring your mind.

Rob Grover and Gary Logan are the founders of The Journeymen Collective, the company creating these luxury guided magic mushroom retreats from their stunning retreat estate.
Calling the space the Journey Education & Discovery Institute or JEDI Center for short, they’ve hosted everyone from performers and athletes to entrepreneurs, CEOs/executives, couples and groups invested in the highest level of self-discovery and personal development.

The force is strong with Rob and Gary, the pair have a combined 50+ years of education in spiritual and metaphysical training, executive level mindset coaching, energetic healing modalities, Alexander Technique lessons, and provide support integrating the transformational retreat. Visitors are immersed in an extraordinary personalized experience that often results in accelerating guests’ success and their intentions to create more of a conscious impact on the world.

Rob and Gary believe that when psychedelics are facilitated in a professional manner, they can improve our mental, emotional, and spiritual wellness. The two feel that magic mushrooms should be treated with reverence and respect as a plant medicine that can clear away our old energy and help us move past trauma we’ve been holding onto in our lives. They noted psilocybin has been used by humans for thousands of years in a ceremonial way to open up awareness and perception. It’s very much a journey not a weekend trip for guests as part of the program for The Journeymen Collective involves weekly preparation calls in the month leading up to the in person retreat and ongoing integration support following it.

Becoming a Jedi Master does sound like it would take some intensive training and inner work so none of that should come as a surprise but the setting curated by Rob and Gary looks much more luxurious than Luke Skywalker had in Dagobah.

Featured in Forbes, Bloomberg, Condé Nast Traveler, Marie Claire, and Robb Report, The Journeymen Collective has a profound effect on the individuals enrolling in their retreats.

Shawni Davis, New York State’s first African American female master electrician interviewed by Vaughn Lowery for 360 MAGAZINE.

Shawni Davis

Shawni Davis has a candid conversation with Vaughn Lowery on the 360 MAG podcast about the importance of marginalized business owners having a presence within the NGLCC.


Luminary Electrical Founder × CEO

Shawni Davis is New York State’s first African American female master electrician with more than 15 years of experience in the construction industry. As a black woman in a male-dominated industry, she has set the standards for those following her footsteps, including working her way into leadership positions within the ranks of the largest union contractors on major projects all over the northeast. She has taken what she has learned throughout her career to earn her Unlimited Master’s License, and officially established Luminary Electrical Contractor, LLC in 2021. Luminary Electrical is certified as both a New York State Certified MBE & MWBE Business (minority-owned & woman-owned). 

A native of Syracuse New York, Davis started as an apprentice in the International Brotherhood of Electrical Workers in 2007. In 2022, she made headlines when she introduced President Joe Biden during a major Micron Technology announcement in Syracuse, NY, but her story does not stop there. In March of 2023, President Biden then talked about Shawni’s journey at the SBA’s Women’s Business Summit in Washington DC at the White House.  Davis continues to mentor and give back to the community and those following her path. In fact, her dream is to change the industry by creating a business that reflects a diverse and inclusive workforce that possesses the same skills as those who dominate leadership in the industry today. Her skills as an electrician and a natural business leader, ensure Luminary’s longevity in the industry. 

Davis’ successful career is a direct reflection of her determination and skill set. She is a proud member of the LGBT community and a graduate of Henninger High School in Syracuse. She currently serves on the board of the National Electric Contractors Association (NECA) and the Central New York Community Foundation’s Black Equity & Excellence fund.


Awards


2022 Champion of Diversity Award – YWCA of Syracuse & Onondaga County

2022 Onondaga County Small Business of the Year – Small Business Development Center

2023 WBE of the Year CNY Region – City of Rochester MWBE Awards

Economic Champion Award – Centerstate CEO


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Articles in Media


Shawni Davis introduces President Joe Biden at Micron.

Backstage at a Syracuse event where she introduced President Joe Biden, Local 43 member Shawni Davis captures a selfie with the president and her proud business manager, Alan Marzullo, who said she “hit a grand slam” with her remarks. Photo: Courtesy of IBEW via 360 MAGAZINE.
Backstage at a Syracuse event where she introduced President Joe Biden, Local 43 member Shawni Davis captures a selfie with the president and her proud business manager, Alan Marzullo, who said she “hit a grand slam” with her remarks. Photo: Courtesy of IBEW via 360 MAGAZINE.
Lamborghini Revuelto: the first super sports V12 hybrid HPEV via 360 MAGAZINE.

Lamborghini Revuelto

Lamborghini Revuelto: the first super sports V12 hybrid HPEV

  • • The new paradigm for super sports cars: presenting the first Lamborghini High Performance Electrified Vehicle delivering 1015 CV
  • • Revolutionary architecture, with naturally-aspirated V12 engine combined with eight-speed, double-clutch transverse gearbox and three electric motors
  • • 13 drive modes, and all-wheel drive also available in fully-electric mode for the absolute driving experience
  • • Aerodynamics and design express the maximum synergy between efficiency, functionality and style
  • • Fully immersive experience for driver and passenger with the new Lamborghini Infotainment System

Sant’Agata Bolognese, 29 March 2023 – In the marque’s 60th anniversary year, Automobili Lamborghini presents Revuelto1, the first super sports V12 hybrid plug-in HPEV (High Performance Electrified Vehicle). Revuelto defines a new paradigm in terms of performance, sportiness and driving pleasure from its unprecedented new architecture; innovative design; maximum-efficiency aerodynamics; and a new carbon frame concept. An output of 1015 CV is delivered from the combined power of an entirely new combustion engine together with three electric motors, alongside a double-clutch gearbox that makes its debut on a 12-cylinder Lamborghini for the first time.

The powertrain combines high specific power elements: the new 127 CV/liter combustion engine works synergically with two front axial flux motors that deliver an outstanding weight-to-power ratio, with a radial flux electric motor positioned above the first eight-speed double-clutch gearbox debuting on a 12-cylinder Lamborghini. The three electric motors are powered by a lithium-ion high specific power (4500 W/kg) battery pack that also supports a fully-electric drive mode.

“The new Revuelto is a milestone in the history of Lamborghini, and an important pillar in our Direzione Cor Tauri electrification strategy,” said Stephan Winkelmann, Lamborghini Chairman and CEO. “It is a unique and innovative car but at the same time faithful to our DNA: the V12 is an iconic symbol of our super sports heritage and history. Revuelto was born to break the mold, combining a new 12-cylinder engine with hybrid technology, creating the perfect balance between delivering the emotion that our clients want with the necessity to reduce emissions.”

Carbon fiber, produced via artisan craftmanship in the Sant’Agata Bolognese factory, is the principal structural element within the new car, used not only in the monofuselage and frame but also for many elements of the bodywork. The extensive use of carbon fiber and lightweight materials, combined with the potent engine power, contributes to achieving the best weight-to­power ratio in the history of Lamborghini: 1.75 kg/CV.

The new Revuelto combines these attributes to deliver performance figures at the peak of its segment: acceleration from 0-100 km/h in only 2.5 seconds and a top speed of more than 350

km/h. These numbers combine with its exceptional dynamism thanks to the introduction of electric torque vectoring, and four-wheel drive available also in fully-electric drive mode, ensuring the Revuelto super sports car expresses its amplified qualities both on track and in daily driving.

“With Revuelto we take the experience of driving a Lamborghini to a superior level,” said Rouven Mohr, Lamborghini Chief Technical Officer. “Revuelto takes a significant step forward in terms of reactivity and responsiveness to ensure the most emotive and natural driving in every environment. Revuelto is a car delivering the highest performance but our objective right from the start was to confirm it at the very summit of driving emotions.”

Design

Revuelto brings the future of Lamborghini design to the road today. It staysconstant to theexclusive Lamborghini design DNA but establishes an entirely new stylistic language. It links with the iconic and legendary Lamborghini V12 cars of the past throughout the new shape, while the new proportions open the door towards the future.

While Revuelto delivers a quantum leap in an all-new car design, both externally and internally, theinspiration of previous V12 legends is still clear. Starting with the 1971 Countach prototype and its perfect proportions developed on a single longitudinal line, this car was responsible for creating a pure and essential style contextualized in the Space Age era. Itdefined the Lamborghini V12 super sports car DNA and introduced one of the most distinctive Lamborghini V12 elements: the vertically-opening scissor doors, which contribute to creating the character of Revuelto.

The new car also defers to the inimitable proportions of the Diablo and the floating blade on the rear fender, while the muscularity and inclined front of the Murciélago is evident.

“The Revuelto is adrenaline made visible,”saysMitja Borkert, Lamborghini Head of Design. “The design of the new Lamborghini Revuelto opensa fascinating door towards the future of our unique design language. From first sight, Revuelto is an intriguing next-generation Lamborghini V12, with all lines embracing the monocoque and celebrating a free view towards the V12 HPEV powertrain.

“The unique and recognizable Y-shape light signature is significant in this new era of our most iconic flagship car, and the interior is a dramatic leap forward in defining the new design direction of Lamborghini. Our philosophy of “feel like a pilot” is vivid and visible in every detail: the driver and passenger are deeply integrated in the very lightweight Y-shape design of dashboard and center console, replicating the sensations of being in a race car but with a perfect intuitive balance between digital and physical controls.”

With the Revuelto, Lamborghini launches a new Space Race, ushering in a design language that adapts to the challenges imposed by electrification, and presaging the shapes and proportions of super sports cars of the near future. The design is inspired by aerospace elements, characterized by sculpted surfaces encompassed by two lines that start from the front and embrace the cabin and engine, tapering down to the hexagonal-shaped exhausts.

The aerospace elements blend harmoniously with an animalistic muscularity starting at the front: the shark-nose section modeling of the broad monolithic carbon-fiber hood conveys a sense of power and speed. This is matched by the headlamp clusters with Y-shape daytime running lights-a distinctive stylistic feature of contemporary Lamborghini design – framed by aerodynamic blades that connect the splitter to the hood itself. The side fins, located behind the front wheel arches, channel the airflow along the sides and the pronounced concavities of the doors to the side air intakes, which feature sharp edges that echo the arrows on the front.

The roof combines more headroom with aesthetic qualities and specific aerodynamic functions. The recessed profile channels air to the rear wing but at the same time allows more headroom in the cabin for both the driver and passenger.

The rear is a tribute to the hybrid V12. The fully-exposed longitudinal engine highlights the mechanical heart of the Revuelto, visually connecting it to the double hexagonal exhaust surmounted by the geometrically profiled wing, framed by headlamp clusters with the Y­shape light signatures.

The “Y” is also the hallmark of the driver-oriented interior design influenced by the “feel like a pilot” philosophy. The interior mirrors the all-new futuristic design of the exterior: every aspect of the cockpit is clearly Lamborghini, combining a perfect balance between a digital and physical experience both in daily driving and track environments. The visual center of the cabin houses a pronounced carbon-fiber profile, with a “space-ship” design that encloses the central air vents and the 8.4” vertical touchscreen, the technological heart of the car.

With Revuelto Lamborghini initiates a new immersive, shared driving experience, where pilot and co-pilot can simultaneously view the same information on the displays located in the 12.3” digital cockpit on the driver’s side and on the 9.1” display installed on the passenger-side dashboard. Revuelto introduces the “swipe” function in a Lamborghini, allowing the pilot and co-pilot to move applications and information from the central display to the side displays with the same intuitive, gestural ease as using a smartphone. The three digital screens not only respond to the need for stylistic cleanness that enabled most of the physical buttons to be eliminated, but implement new features that allow the driver to concentrate fully on driving, just as ina race car.

The steering wheel was inspired by the racing world and the experience of the Essenza SCV12. The four rotors located on the spokes are used for selecting both the driving modes and the car’s lifting system and rear wing tilt. The intuitive design of the cockpit and controls deliver a distinctive Lamborghini feeling: buttons are used to activate the turn signals and the launch control among other functions, while allowing the driver to maintain an optimal grip on the steering wheel at all times.

The Revuelto juxtaposes its personality as a track-inspired super sports car with a character designed for everyday driving with exceptional functionality. Significant attention was given in the design stages to ensure the cabin is roomy and practical as well as perfectly equipped for track-day outings. The roof design offers 26 mm more headroom than theAventador Ultimae, while the new monofuselage provides 84 mm more legroom, leaving additional space behind the seats to accommodate luggage up to the size of a golf bag. This space is in addition to the compartment under the front hood, which can hold two cabin trolleys. Moreover, to make life on board even more comfortable, functional elements such as storage compartments located under the center dashboard and between the two seats have been included, as well as a cup holder built into the passenger-side dashboard.

Personalization

Revuelto is the production Lamborghini model that offers the most potential for personalization. In fact, 400 bodywork colors are offered together with many more personalization options at the client’s disposal allowing the creation of an entirely individual super sports car. The sustainable sportiness of Revuelto does not stop at the technical specification of the plug-in hybrid: all the paints used are water based rather than solvent based.

‘Sustainability’ continues throughout the car’s interior, reflecting the company’s attention to avoiding waste that has become the modus operandi of the Lamborghini universe. This includes upholstery materials, cut in the Lamborghini ‘selleria’ utilizing latest-generation machinery: this limits waste as much as possible without affecting the craftmanship and embroidery processes, in which ‘hand-made’ continues as a point of excellence within Lamborghini.

The cabin is characterized by the presence of visible carbon fiber used on the dashboard, in the hexagonal air vents and to frame the dashboard and central vents. The upholstery combines fine leathers with the new ultralight Corsa-Tex fabric in Dinamica® microfiber, made of recycled polyester via a water-based production process. The customer can customize the interior of his car by opting for a balanced mix of leather and Corsa-Tex, or favor one material depending on his preference, with 70 color options available.

Aerodynamics

Function and style share a singular mission on the Lamborghini Revuelto: aerodynamic efficiency. The new layout of the super sports car has different design requirements compared to the Aventador, which influenced the car’s aerodynamic development. The development was based on four pillars: efficiency; synergy between the components; integration between the components; and design.

Optimum efficiency was achieved by combining high downforce and minimized drag. One of the key elements in this strategy is the new active rear wing, created to ensure the best aerodynamic performance in all driving conditions. For this reason, entirely new actuators have been developed, managing the load optimally in every situation thanks to three different settings.

The position of the wing changes according to the driving mode and dynamics, or it can be changed manually by the driver according to his or her preferences using the dedicated rotor on the steering wheel. The “closed” position (low drag) ensures minimum resistance, for example when driving in electric mode. This position is also the most suitable for fuel economy. It improves top speed values while still ensuring stability. The “high downforce position” on the other hand, maximizes downforce by optimizing the agility and handling of the Revuelto.

The front section of the new super sports car from Sant’Agata is distinguished by a carbon fiber splitter with a radial leading edge in the central part and slanted in the lateral part, generating vortices that increase frontal load and deflect the air, avoiding the wheels. The central area has a shape that channels the flow to four rear vortex generators, consisting of narrow curved blades positioned in the underbody that are essential for increasing the energy of the airflow that strikes the car at the bottom. This, in turn, generates additional downforce and directs the airflow toward the diffuser, which has never been so extreme in a V12. The diffuser performs aerodynamic functions by extracting the incoming flow from the underbody via a differentiated channeling system between the central part with low slant (11° vs. the 7° of the Aventador Ultimae) and the lateral part with high slant (15° vs. 8° of the Aventador Ultimae). The diffuser also performs a structural and cooling function for the engine compartment.

In summary, the new design approach enabled the Revuelto to increase the front aerodynamic load by 33% and the rear load by 74% compared to the Aventador Ultimae (under maximum load conditions).

The synergy between components is evident in the focus placed on the cooling pattern that distinguishes the new Lamborghini Revuelto. The front radiator generates hot air that must be managed in the correct way so as not to impair the performance of the side radiators. Outward­facing louvers on the front radiator outlet grille direct the flow of hot air away from the wheel and away from the side radiators, while fins located on either side of the front bumper reduce aerodynamic drag.

All the elements have been designed and engineered to optimize airflow. Even the door handles perform an aerodynamic function thanks to the Y-section wing profile: a solution that allows them to divert the flow of fresh air they receive from the front hood to one of the horizontal fins located along the side, directing it toward the radiator.

The maximum integration between the components is evident in the cooling pattern of the brake system, where aerodynamics becomes part of the system. The pair of front suspension deflectors and the grille inside the wheel arches are designed to improve not only the cooling of the front brakes – the deflectors draw air from the front diffuser and channel it to the brake – but they are shaped to reduce resistance inside the wheel well, limiting any compression phenomena while increasing the load at the front.

At the rear end, the two NACA ducts located in front of the rear wheels collect flow from the underbody and direct it to the rear brake cooling duct.

The carbon fiber roof also plays an important aerodynamic role with a structural function that improves interior roominess. The wing profile design with a hollowed-out central part directs air to the rear air intakes, and consequently to the inverter and electric motor located on the gearbox, while the roof’s side volumes provide more headroom for both driver and passenger.

Lamborghini Revuelto: the first super sports V12 hybrid HPEV via 360 MAGAZINE.
Lamborghini Revuelto: the first super sports V12 hybrid HPEV via 360 MAGAZINE.
Rolls-Royce marks the 160th anniversary of the birth of co-founder Sir Henry Royce via 360 Magazine.

SIR HENRY ROYCE

(1863 – 1933)

DRIVEN BY PERFECTION

  • Rolls-Royce marks the 160th anniversary of the birth of co-founder Sir Henry Royce
  • A look back at his remarkable life and work reveals a driven, even obsessive character and a relentless work ethic forged in childhood poverty and frequent adversity
  • The quest for perfection extended to every aspect of Royce’s professional and personal life
  • His famous maxim “Strive for perfection in everything you do. Take the best that exists and make it better” still informs and inspires the company’s activities today

“Sir Henry Royce bequeathed to the world an extraordinary legacy of engineering innovation and achievement. He also left us, his successors at Rolls-Royce Motor Cars, an unequivocal instruction: ‘Strive for perfection in everything you do. Take the best that exists and make it better’. Sir Henry himself lived out this maxim in every aspect of his personal and professional life. Today, as we mark the 160th anniversary of his birth, his challenge still informs and inspires everything we do. It serves as a constant reminder that perfection is a moving target: it is never ‘done’. There is always something we can refine, adjust, rework, reinvent or innovate in our pursuit of perfection; and that is what makes our life and work here so exciting.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Sir Henry Royce’s uncompromising command, “Strive for perfection in everything you do. Take the best that exists and make it better” is one of the most famous quotations in automotive history. It is also a maxim that rings down the ages, and still inspires and informs the company that bears his name.

A LOT TO IMPROVE ON

As Rolls-Royce marks the 160th anniversary of Sir Henry’s birth, we look back at his remarkable life and career in search of the origins of his most celebrated and oft-repeated exhortation. What drove his own lifelong striving for perfection; and how did his relentless, some might say obsessive, desire to improve and refine manifest itself in both his work and domestic spheres?

Royce’s early life was one of hardship, poverty, and disadvantage. The youngest of five children, he was born in 1863 into a family in perilous financial circumstances. Matters worsened considerably when his father, a miller, was finally declared bankrupt and, under the law of the time, ended up in prison.

It was against this unpromising backdrop that Royce’s character was formed. Yet he was determined to make a better life for himself, and by the age of just 10 was working in London, first as a newspaper seller and later as a telegram delivery boy.

Things appeared to be moving his way when in 1879, with financial support from his aunt, he secured a coveted apprenticeship at the Great Northern Railway (GNR) workshops in Peterborough. Instantly and obviously in his element, his natural aptitude for design and innate skill with tools and materials quickly become apparent. One early indicator of his talent was a set of three miniature wheelbarrows he made in brass; these pieces clearly demonstrate the exemplary standard of workmanship and quest for excellence he would maintain throughout his life.

Royce’s drive for self-improvement came to an abrupt halt after two years, when his aunt was unable to pay his annual apprenticeship fee. Undaunted, Royce returned to London and, in 1881, began work at the fledgling Electric Lighting & Power Generating Company (EL&PG).

His decision to forsake traditional engineering for the emerging field of electricity was essentially a pragmatic one. Electricity was then so new it had no governing body or professional institutions, and thus no examinations to pass or standards to attain. Unlike in engineering, therefore, Royce’s lack of formal qualifications was no barrier to his progress.

His fascination for the subject, already formidable work ethic and commitment to study (he attended evening classes in English and Mathematics after work) meant that in 1882, the EL&PG, by now renamed the Maxim-Weston Electric Company, sent him to work for its subsidiary in Lancashire as First (Chief) Electrician, responsible for street and theatre lighting in the city of Liverpool. Yet again, however, circumstances conspired against him: through gross mismanagement in its acquisition of patents, the company abruptly went into receivership, and Royce, aged only 19, found himself unemployed once more.

TAKING CHARGE

Although the parent company of his erstwhile employer chose to salvage what it could rather than sell off the remaining resources, Royce had had enough. Impelled by his innate drive, clear appetite for (calculated) risk and the abundant self-assurance noted by his contemporaries, he started up in business on his own.

In late 1884, he founded F H Royce & Co (he was christened Frederick Henry) in Manchester. Initially producing small items such as battery-powered door bells, the company progressed to making heavy equipment such as overhead cranes and railway shunting capstans.

But while the business was thriving, Royce himself was not. By 1901, his years of overwork and a strained home life were taking a severe toll on his health, which had probably been fundamentally weakened by the privations of his childhood.

His doctor persuaded him to buy a De Dion quadricycle as a way to escape the office and enjoy some fresh air; but before long, Royce’s health collapsed. A major contributing factor was his growing concern that the company was heading into financial problems; something that would perhaps have had particular significance for him given his father’s experiences.

The company owed its dwindling fortunes to an influx of cheap, or at least cheaper, electrical machinery from Germany and the USA that was able to undercut Royce’s prices. Ever the perfectionist, Royce himself was not prepared to enter a race to the bottom or compromise the quality of his products.

Complete rest was required, and he was eventually persuaded to take a 10-week holiday to visit his wife’s family in South Africa. On the long voyage home, he read ‘The Automobile – its construction and management’. The book would change his life – and ultimately, the world.

MAKING THE BEST BETTER

On his return to England, Royce ­– now fully revitalised both mentally and physically – immediately acquired his first motor car, a 10 H.P. Decauville. Given the still-parlous state of his company’s finances, this might have seemed a frivolous squandering of precious funds; but in fact, this purchase was a shrewd and calculated one that, in his mind, held the key to the company’s future prosperity.

The story usually goes that this first car was so poorly made and unreliable that Royce decided he could do better. In fact, his holiday reading had already focused his mind on producing his own car from scratch; he had already supplied a limited number of electric motors for the ‘Pritchett and Gold’ electric car. So contrary to the received wisdom, he chose the Decauville precisely because it was the finest car available to him, in order to dismantle it and then, in his most famous phrase, “take the best that exists and make it better”.

He began by building three two-cylinder 10 H.P. cars based on the Decauville layout. That he was the only person who believed this new direction could save the company is another sign of his tenacity and self-belief. Just as importantly, his attention to detail in design and manufacture, accompanied by a continuous review of components after analysis, set the production template he would follow until his death.

These first examples were followed by the three-cylinder 15 H.P., four-cylinder 20 H.P. and six-cylinder 30 H.P. – each of which represented significant advances in automotive design. In 1906, two years after the founding of Rolls-Royce, Managing Director Claude Johnson persuaded Royce to adopt a ‘one model’ policy. In response, Royce designed the 40/50 H.P. ‘Silver Ghost’, the car that rightly earned the immortal soubriquet “the best car in the world”.

The Silver Ghost demonstrated Royce’s almost uncanny instinct for using the right materials for components, long before scientific analysis could provide reliable data. He also worked out that the properties of fluids alter with speed, so designed the Silver Ghost’s carburettor with three jets that came into play at different throttle openings, thereby eliminating ‘flat spots’.

HOME AND AWAY

By 1906 it was obvious that Rolls-Royce’s Cooke Street works in Manchester could no longer accommodate the company’s rapidly expanding motor car production. Rolls-Royce acquired a site on Nightingale Road in Derby, where Royce designed and oversaw the building of a brand-new, purpose-built factory. He undertook this enormous and technically complex task on top of his normal workload, and demanded his customary exacting standards from all concerned, not least himself.

Given the relentless volume and pace of his work, Royce’s second serious health crisis in 1911 came as little surprise. Rest was again prescribed, and during the summer and autumn, Johnson drove him on a road trip that extended as far as Egypt. On the return journey, they stopped in the south of France, where Royce took a strong liking for the tiny hamlet of Le Canadel, near Nice. Ever the man of action, Johnson bought a parcel of land and commissioned a new house for Royce, plus a smaller villa for visiting draughtsmen and assistants. Royce himself naturally took a keen interest in the building work, basing himself in a nearby hotel.

His health, however, remained fragile. After a relapse which led to emergency surgery in England, he returned to the now-finished house to recuperate. For the rest of life, he (very sensibly) spent his winters at Le Canadel and the summers in the south of England.

From 1917, his English residence was Elmstead, an 18th-Century house in the village of West Wittering on the Sussex coast, just eight miles from the present-day Home of Rolls-Royce at Goodwood. Elmstead had some adjoining land, where Royce resumed his long-standing interest in fruit farming. Inevitably, he brought his desire for perfection to this activity, too, and he quickly became a leading expert in many aspects of farming and horticulture.

His domestic life at Elmstead throws further light on his perfectionist nature, which focused his attention on even the smallest actions of others. For example, any aspiring cook would be employed only if they boiled potatoes in the ‘right’ way – just as an unfortunate labourer in the Cooke Street works was once admonished and shown how to use a broom correctly.

A REMARKABLE LEGACY

Whether he was designing car components or aircraft engines, Royce’s search for perfection never waned; yet even he acknowledged that it was, in fact, unattainable. His mantra for his drawing-office staff was ‘Rub out, alter, improve, refine’, and that process of constant improvement and development led to some of his greatest engineering achievements. Under his direction, the Buzzard aero engine built in 1927 with an initial output of 825 H.P. was transformed in just four years into the Schneider Trophy-winning ‘R’ engine that, in its final form, was capable of producing 2,783 H.P. And his outline design for a V12 engine would appear almost unaltered in the Phantom III of 1936, three years after his death. An instinctive, intuitive engineer, he was a firm believer that if something looked right, it probably was right. His extraordinary ability to assess components by eye alone proved infallible time and time again.

Royce’s tendency to overwork, often at the expense of his own health, was a symptom of his quest for perfection, and a will to achieve it forged in hardship and adversity. He was a highly driven – some might say obsessive – man who overcame many setbacks and misfortunes, and applied his meticulous engineer’s eye, inquisitive mind and relentless work ethic to every aspect of his life. And such is the power of his ethos and legend, they still inform and inspire the company that bears his name 160 years after his birth.

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Memphis hitmaker NLE Choppa joins forces with rap legend Lil Wayne for the blistering new single “Ain’t Gonna Answer” via 360 MAGAZINE.

NLE CHOPPA × LIL WAYNE

Memphis hitmaker NLE Choppa joins forces with rap legend Lil Wayne for the blistering new single “Ain’t Gonna Answer” Listen HERE and watch HERE. Packed with raucous energy, dizzying wordplay and boundless attitude, the collaboration is the latest taste of Choppa’s highly anticipated Cottonwood 2 album coming April 14th via NLE Entertainment/Warner Records. Pre-save the project HERE

“Tell me baby, what we doin’, what we doin’? Makin’ money,” the multi-platinum MC spits over driving percussion and frantic strings. “What they doin’ hatin’ on us? If they want it, take it from me.” Weezy then steps up to contribute one of his trademark spitfire verses. The hip-hop cohorts know exactly how to bring the party and “Ain’t Gonna Answer” is no exception. This banger was made to be blasted as loud as possible. 

The track arrives a matter of weeks after his hard-hitting anthem Mo Upfront,” the triumphant “Champions” and defiant “23.” Since topping Billboard’s Emerging Artists chart for a record-breaking 24 weeks in 2019, cracking the Billboard 200 top 10 with 2020’s Top Shotta, and earning a spot on last year’s Billboard 21 Under 21 list, his star has continued to rise.

Now, Choppa’s using his platform of over 35 million combined followers to inspire and advocate for the youth through his “NLE Reading Challenge,” vegan & holistic lifestyle, and social activism. With “Ain’t Gonna Answer” and Cottonwood 2, Choppa is ready to take his place at the pinnacle of hip hop.

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