About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Zoë Kravitz – ELLE

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Zoë Kravitz, the multi-hyphenate star chats openly about forging an identity separate from her parents, making her directorial debut this summer with Pussy Island, and learning to tune out the trolls online. “If I start being afraid of what other people are going to say or think, I’m no longer doing my job as an artist. I’m not experiencing the world and putting that into art,” says Kravitz, who is working on her upcoming solo album. Now 33 and newly divorced, she is all about self-discovery and living by her own timetable. “There’s a lot of beauty in surrendering to the fact that you have no idea what’s going on,” Kravitz admits. “I hope I’m always playful and mischievous, even when I’m 70 years old. The point of being alive is to experience life and play with it.”

Kravitz is far from the only fiercely unapologetic woman in this issue. Comedian Catherine Cohen talks about filming her first Netflix special and her love of laughing over shared experiences; Las Vegas-born makeup and performance artist Madrona Redhawk explains how dazzling cityscapes inspire her avant-garde aesthetics; Yellowjackets star Sophie Thatcher opens up about navigating newfound fame and social media; and award-winning R&B artist H.E.R. shares insights on her activism, creative process and beauty essentials. Plus, we check in with Toronto-based chef and restaurateur Suzanne Barr, whose new memoir, My Ackee Tree, delves into her exploration of how food can heal.

With winter’s dry winds behind us, this edition looks at the latest in skin rejuvenation, including the overnight Korean beauty practice of slugging and a guide to ditching powder products in favour of creams and balms for a fuss-free makeup routine. We also talk to Canadian entrepreneurs Monieka Bos and Terry Chan, the duo behind Skinskool, an algorithm that analyses ingredient lists to help people find similar beauty products at different price points.

Readers looking for tips beyond their skincare routine can enjoy articles ranging from how to manage and grow your savings, to a roundup of the season’s buzziest new books written by Canadian women that are more than deserving of a spot on your bedside table.

In fashion, our writers explore how the metaverse opens up new possibilities for self-expression, and we dive into the history of the sailor shirt (and how it is still making waves on today’s runways). Hoi Bo founder Sarra Tang shares her approach to creating timeless, handcrafted garments with minimal waste; and Mejuri co-founder Noura Sakkijha talks about her company ethos and her desire to democratize jewellery one diamond at a time. Finally, a lookback at the legacy of Thierry Mugler, a master of the haute couture spectacle whose timeless odes to female empowerment defined the era of power dressing.

This edition will take readers everywhere, from the capital of Tuscany as a mother and daughter soak up Florence’s creative renaissance; to the Yukon, where a new award honouring visual artists is calling attention to the territory’s thriving contemporary art scene; to the maternity wards of Canadian hospitals, where underfunding and nursing shortages are leaving new mothers feeling disillusioned and unsupported.

The May issue of ELLE Canada will hit stands and Apple News+ on April 11, 2022.

Read digital issue HERE.

CROONER KRAVITZ

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Singer-songwriter, record producer, and actor Lenny Kravitz was seen at the Grammy’s wearing bespoke boots in collaboration with Modern Vice [MV] Designer, Jordan Adoni and Church Boutique!

The seasoned musician literally brought his look to new heights. The heeled knee-high leather boots in black and silver, which boasted a square-shaped toe, was paired seamlessly with his rockstar outfits on the red carpet and during his iconic performance with H.E.R and Travis Barker.

Apart from his successful career, Lenny Kravitz’s innate style has catapulted him into becoming the icon he is today, breaking conventional societal norms. Kravitz follows a long line of megawatt performers who have given the heel a go, including David Bowie, Prince, and Harry Styles.

Launched in 2012, Modern Vice is a direct-to-consumer made-to-order footwear brand. MV made shoe-buying easier by stripping away middlemen and inventory which eliminates overstock waste and cut costs. At Modern Vice, every product is made of genuine leathers and materials from Italy, then crafted to completion at the New York City factory handcrafted by artisans. The brand has garnered celebrity fans including: Kate Hudson, Bella Thorne, Lauryn Hill and Rita Ora. The on-going project includes videos which were creative directed by Jordan Adoni & Zexi Qi of Snakk Studio filmed at famed Brooklyn venue House Of Yes.

Next up is a capsule with Disco House music artist Amy Douglas.

IMAGINE DRAGONS – BONES

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GRAMMY®-winning, multi-Platinum band Imagine Dragons unleash an epic video for their latest single, the defiantly upbeat “Bones.” In the clip, directed by visual pioneer Jason Koenig, a zombie apocalypse plagues Wall Street, turning the trading floor into a ghoulish nightclub complete with scattered limbs, ’80s fashion, and dancing undead. The video for “Bones” made its broadcast premiere on MTV Live, MTVU and on the Paramount Times Square billboards. Watch the video for “Bones” HERE. The song is available HERE via KIDinaKORNER/Interscope.

Frontman Dan Reynolds is almost unrecognizable in the video as he takes care of business as a day trader. Things take a hard left, however, when brain-eating, dancing zombies appear. In many ways, it’s a love letter to Michael Jackson’s seminal 1983 “Thriller” video — which just happens to be a favorite of Reynolds’ children.

“It definitely served as the inspiration for the ‘Bones’ video,” Reynolds says. “I’ve always loved that ‘Thriller’ was both scary and playful. I didn’t know as a kid if I wanted to watch it again or not for fear of the ensuing nightmares, but I always came back for more with my eyes half-closed.” For his interpretation, the hitmaker came up with a sardonic twist: “The idea of punishing Wall Street with a zombie infection felt like an enjoyable time. And it was.”

Produced by Swedish duo Mattman & Robin, “Bones” is the first taste of Imagine Dragons’ forthcoming double album Mercury — ACTS 1 & 2 which is scheduled for release on July 1. The double album is available for pre-order HERE.

“Enemy,” has racked up more than 1.6 billion combined global streams across two versions (including a collaboration with GRAMMY-nominated, East Atlanta-based rapper J.I.D). “Enemy,” which was tapped for Riot Games’ animated series “Arcane,” is currently No. 5 at Top 40, No. 7 at Hot AC and No. 5 on the Billboard Hot 100 chart. The song spent 7 weeks at No. 1 at Alternative radio. “Enemy” and “Bones” are destined to be highlights on Imagine Dragons’ Mercury World Tour where summer tour dates were recently added. The summer tour marks the bands biggest North American shows of their career. The tour kicks off this August in Salt Lake City, UT with special guests Macklemore and Kings Elliot on select dates and making stadium stops in Boston, Toronto, and their hometown of Las Vegas before wrapping up in Los Angeles, CA in September. Check out the full itinerary HERE.

Imagine Dragons ‘Mercury – Acts 1 & 2’ eAlbum Pre-Order

Official “Bones” video HERE.

*Photo credit: Eric Ray Davidson

GAME THEORY F/ BOMANI JONES

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GAME THEORY WITH BOMANI JONES continues its first season SUNDAY, APRIL 3 (11:30 p.m.-12:00 a.m. ET/PT). New episodes debut each Sunday on HBO and will be available to stream on HBO Max.

The episode features topical commentary on this week’s most-talked about issues in sports, a one-on-one interview with actor and comedian Tracy Morgan and a deep dive into the Master’s Tournament.

Praised by The Guardian as “a sports savant and a sharp cultural critique” who is also “thoroughly engaging,” the Emmy®-winning Jones shares his satirical takes on the intersection of sports and culture through topical monologues, sketches and deep dives. Jones has been regarded by GQ as a “star with something to say” and “the most insightful sports commentator on television.”

About Bomani Jones:

Jones is currently a contributor on HBO’s “Back on The Record with Bob Costas” and has made appearances in HBO Sports documentaries “The Battle for Tobacco Road: Duke vs. Carolina” and “Runnin’ Rebels.” As the co-host of ESPN’s “Highly Questionable” and “High Noon” and host of the podcast “The Right Time with Bomani Jones,” Jones has enriched sports commentary with his own unique style.

GAME THEORY WITH BOMANI JONES is executive produced by Bomani Jones, Adam McKay and Todd Schulman from Hyperobject Industries, Stuart Miller, Morgan Murphy and James Davis.

Do Korean Lessons Have to be Daunting?

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For native English speakers, Korean can be a challenging language to adopt later in life. Unlike the Spanish or French languages, which often feel more intuitive to English speakers, Korean is challenging precisely because it shares neither alphabet nor origin with the Romance languages. Korean is written in Hangul, and requires English speakers to navigate an entirely new character writing system. Luckily, learning to read Korean can be done within a couple hours with the help of an experienced Korean tutor and one or two private lessons.

Chinese characters share a pool of 250 radicals of which they are comprised; meanwhile, Korean is written in “bundles” of letters that are themselves consonant blocks. Each of these blocks is made of several elements—some combination of consonant and vowel—which are combined into one consonant element, then grouped into words. This means that the writing system is actually fairly easy for many native English speakers to grasp, once they have a solid understanding of the basics.

Is Korean Always Difficult to Learn?

Learning Korean is generally less difficult for native English speakers than picking up, say, Chinese or Arabic. Pronunciation is fairly straightforward: Korean phonetics tend to be easy for English speakers, and there are no tones such as in Mandarin.

Korean grammar has certain points of ease: there’s no grammatical gender, and verbs don’t conjugate much. However, the sentence structure is basically “backward” according to native English speakers: subject-object-verb.

Formality and relationships also affect how Korean is spoken. The ending of a sentence may change based on whether you are speaking to someone older or younger than you, someone who “outranks” you, or someone you are familiar with. Korean vocabulary is where things get tricky; for native English speakers, there are very few loan words from English, and Korean words can often be quite lengthy, especially during formal speech.

Overall, Korean can pose many challenges for those who do not also speak Chinese or Japanese; those that are familiar with either of these other languages have a leg up on native English speakers trying to learn Korean from scratch. That said, with dedication, practice, and the assistance of a private online Korean tutor, most students determined to master the language can do so in relatively little time!

What Are My Options for Learning Korean On My Own?

Depending on where you are, you may be able to take Korean lessons from a nearby university or college. The primary drawback of college courses is that they can be cost-prohibitive and may not work with your schedule. Some schools may not even offer Korean language classes.

If you are an ardent self-starter (lucky you), then online Korean language learning resources such as EllenJovin.com and apps such as DuoLingo may work for you. Though ideally used as a supplement to actual courses, some people can make serious headway using only language learning software and a heaping helping of internal motivation. That said, many language learning apps struggle with the nuances of the Korean language; for example, some don’t differentiate between formalities, bothering only to teach students the most formal, stilted version of the language—this has dubious applicability at best.

With a private online Korean tutor, a student has the benefits of human feedback from someone not only fluent, but able to function as a cultural point of contact. This means that a student’s resulting fluency will not only be comprehensive in terms of grammar and vocabulary, but also organic, natural-sounding, and conducive to actual conversations. Plus, on websites such as Eurekly.com, you can find a wide range of private online Korean tutors within your price range, as well as easily discern their compatibility with your scheduling needs. Local scarcity of in-person teachers is no longer an issue with the advent of video technology such as Zoom, Discord, or Skype.

Where Can I Find Private Online Korean Tutors?

Websites such as Eurekly.com host thousands of tutors, each rigorously vetted to ensure that prospective students select from a range of experienced and culturally competent teachers. With Korean lessons starting as low as $13 a session, private online Korean tutoring is something available to anyone with a computer and functional internet access. With many tutors to choose from, you’re sure to find one who is able to work within your required parameters: each tutor’s language fluencies and location are listed upfront, so you know exactly where their specialties lie. Some tutors even offer free trial lessons to ensure that teaching styles and student needs all align. Stop by Eurekly.com today and take your first steps on the journey to language mastery.

CHRIS BROWN – WE

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Chris Brown releases his smooth new single WE (Warm Embrace) via RCA Records. This vibey track follows the release of Brown’s melodic single Iffy along with its Joseph Kahn-directed cinematic visual back in January of this year.

Listen to WE (Warm Embrace)

Brown’s last two single releases come after his well-received full-length mixtape Slime & B with Young Thug, which featured the hit single “Go Crazy,” and the release of the remix featuring Young Thug, Future, Lil Durk and Latto. Throughout his career, Brown has continued to break records – even his own – and received a plethora of accolades. The original version of “Go Crazy” topped his single “No Guidance” as the longest running #1 song on Billboard’s R&B/Hip-Hop Airplay chart at 28 weeks and counting. In the past two years alone, he’s garnered nominations and wins from multiple award shows. “Go Crazy” won three Soul Train Awards in 2020 for Song of the Year, Best Collaboration and Best Dance Performance and garnered seven more nominations in 2021. He was also nominated for seven Billboard Music Awards, including Top R&B Artist, Top R&B Album and Top R&B Song (“Go Crazy”), four BET Awards including Video of the Year (“Go Crazy”) and Best Male R&B/Pop Artist, two BET Hip-Hop Awards for Best Hip-Hop Video (“Go Crazy”) and Best Duo or Group, two MTV Video Music Awards for Best R&B Song (for two songs – “Go Crazy” and “Come Through” with H.E.R.) and one 2022 NAACP Image Award for Outstanding Duo, Group or Collaboration – Contemporary (“Go Crazy (Remix)” with Young Thug, Lil Durk, Future and Latto).

Check out “WE (Warm Embrace)” and stay tuned for more music from Chris Brown coming soon.

Buy/Stream/Watch Iffy:

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Three Natural Ways to Maintain Your Energy All Day

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There may be days when you feel exhausted, even at the start of the day. While you think you’ve had enough sleep, you find it challenging to keep your eyes open. For many who can’t seem to stay awake, drinking coffee for a caffeine fix may seem to help somewhat. However, it is pretty common to experience fatigue, especially when work demands so much from you. You carry on throughout the day and can’t wait to get home and rest. When the day is finally over, there is a sense of relief, but you may still experience fatigue and weariness.

While it is common to lack energy sometimes, you want to replenish your depleted energy and perform optimally at work or other daily activities. Luckily, there are natural ways to increase your energy levels when fatigue hits you, allowing you to stay focused and active throughout the day. Unless you have underlying health conditions that require medical intervention, you can try these methods to regain your energy. You can start by checking out onefarm.com where you can discover organic products that can potentially help increase your energy and boost productivity.

Here are some natural ways to stay energetic the whole day.

1. Exercise

You reduce the risk of developing heart disease, obesity, and diabetes when you exercise regularly. Moreover, studies prove that exercise or other physical activities can boost your energy and keep your fatigue at bay. According to tests conducted, exercise has improved the energy levels of people who participated in the program. Exercise does not have to be a heavy workout. Taking walks, jogging, or even performing household chores that require moving around are physical activities that can boost your energy even more.

2. Sleep

Many people underestimate the impact of sleep on our overall health. Some push their sleeping hours to the limit trying to get work done or meet a deadline before retiring. Lack of sleep depletes your body of energy, making you lethargic and irritable. You cannot focus on work and may even experience headaches from not getting enough sleep. Experts recommend getting 7 hours of uninterrupted, quality sleep to increase energy levels and stay healthy. Try setting a schedule for sleeping and waking, and remain consistent. Create a peaceful atmosphere inside your bedroom, remove gadgets and other distracting devices, and get the rest you need.

3. Water

Water is vital for your overall well-being. Keeping yourself well-hydrated keeps your organs healthy and impacts your mental state. If you are dehydrated, your brain does not function as it should, and your mood and energy levels are low. Therefore, it is best to make it a habit to drink water as frequently as possible, increasing the amount during physical activities or when living in an area with a warmer climate.

These are just some natural ways you can try to replenish your lost energy. On a final note, try to manage your stress as it may also be causing exhaustion and lack of energy. While stress happens to everyone, it saps your energy and tires you out. So, after a long day, forget about work for a while and learn to relax.

BRUCE WILLIS – APHASIA DIAGNOSIS

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Understanding Aphasia: Bruce Willis Diagnosis Puts Language Disorder in the Spotlight

American Speech-Language-Hearing Association Sheds Light on Condition

The recent announcement by Bruce Willis’ family that the actor has been diagnosed with aphasia has brought attention to the language disorder, which is relatively common but not well known by the general public. The American Speech-Language-Hearing Association (ASHA) encourages the public and media to seek out evidence-based information about this condition—and stresses that treatment is available from speech-language pathologists (SLPs).

Below is some information about the language disorder. More details are available on ASHA’s website.

What is Aphasia?

Aphasia is a language disorder that can occur when a person experiences changes in the brain from injury or disease. This is most often due to stroke; however, any type of brain damage can cause aphasia. Aphasia can make it hard for someone to understand, speak, read, or write. This depends on the parts of the brain that are affected. Aphasia is not associated with cognitive deficits. However, word-finding difficulty, a hallmark symptom of aphasia, may also be an early symptom of other neurological conditions such as primary progressive aphasia—which are accompanied by cognitive impairments.

How is Aphasia Diagnosed and Treated?

SLPs evaluate a person’s speech and language skills. In making a diagnosis, they will assess how well a person:

Understands words, questions, directions, and stories.
Says words and sentences. The SLP asks a person to name objects, describe pictures, and answer questions.

Reads and writes. The SLP will have a person write letters, words, and sentences—as well as read short stories and answer questions about them.

Aphasia can be treated in various ways, depending on the specific difficulties a person is having and what their goals are (e.g., getting back to work, taking care of family members, participating in specific life activities). SLPs work with people with aphasia one on one, as well as in groups to improve their communication skills. They may also help them find other ways to share ideas when they have trouble talking. This may include pointing, drawing, or using other gestures (called augmentative and alternative communication, or AAC). They also include family members who support their loved one’s communication.

How Can Loved Ones Help Someone With Aphasia?

Loved ones can help their family member or friend by connecting them with a certified SLP. A doctor can provide recommendations for local SLPs. A national database of these professionals is also available at www.asha.org/profind.

As you communicate with a person with aphasia in everyday life, use these tips:

•Get their attention before you start speaking.

•Keep eye contact as you speak. Watch their body language and gestures.

•Talk to them in a quiet place.

•Turn off the TV or radio.

•Keep your voice at a normal level. Don’t raise your voice unless the person asks.

•Keep the words you use simple but adult. Don’t “talk down” to the person.

•Use shorter sentences. Repeat keywords that you want them to understand.

•Slow down your speech.
Give them time to speak. Try not to finish sentences for them.

•Try using drawings, gestures, writing, and facial expressions.

•The person may understand those better than words sometimes.

•Ask them to draw, write, or point when they are having trouble talking.

•Ask “yes” and “no” questions to make it easier for them to respond. Let them make mistakes sometimes. They may not be able to say everything perfectly all the time.

•Let them try to do things for themselves. It may take a few tries. Help when they ask for it.

About the American Speech-Language-Hearing Association (ASHA)

ASHA is the national professional, scientific, and credentialing association for 223,000 members and affiliates who are audiologists; speech-language pathologists; speech, language, and hearing scientists; audiology and speech-language pathology support personnel; and students. Audiologists specialize in preventing and assessing hearing and balance disorders as well as providing audiologic treatment, including hearing aids. Speech-language pathologists (SLPs) identify, assess, and treat speech, language, and swallowing disorders. www.asha.org

ROLLS-ROYCE SPECTRE

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ROLLS-ROYCE SPECTRE: WINTER TESTING

A new Rolls-Royce motor car always begins its life in winter. Temperatures at the Bespoke facility used by the marque, located in Arjeplog, Sweden, just 55km from the arctic circle, drop to -26 degrees centigrade and are further cooled to -40 degrees centigrade.

There are several reasons for subjecting the marque’s products to such extremes. When the prototypes are built, engineers perform very basic tests in extreme conditions to ensure that each system is operational and functions at a basic level in cold weather. This test is combined with the beginnings of the refinement process – the first ‘lessons’ in a finishing school that will form the foundations of a motor car worthy of the marque.

ROLLS-ROYCE SPECTRE: ROLLS-ROYCE 3.0

Rolls-Royce 3.0 represents the beginning of the marque’s bold electric future. The term ‘Rolls-Royce 3.0’ is a reference to the brand’s progress during its renaissance, which began in Goodwood, West Sussex on 1st January 2003. The first Goodwood Rolls-Royce was Phantom, and it was underpinned by its own Bespoke architecture. This was Rolls-Royce 1.0. Following this, a new, highly flexible all-aluminium spaceframe architecture was conceived that could be adapted for multiple applications, including the current Phantom, Cullinan, Ghost and Coachbuild projects. This was Rolls-Royce 2.0. Rolls-Royce 3.0 is the integration of a fully electric power train and Decentralised Intelligence into the marque’s architecture.

In component terms, the simplicity of the car has increased significantly. However, the requirement for engineering Spectre – of sending this uneducated car to Rolls-Royce finishing school – is unparalleled.The definition of engineering has changed. Historically, engineering a Rolls-Royce has taken place in workshops. Spectre sees this pivot into the digital space.

Spectre is the most connected Rolls-Royce ever and each component within it is more intelligent than in any previous Rolls-Royce. It features 141,200 sender-receiver relations and has more than 1,000 functions with more than 25,000 sub functions. By comparison, Phantom has 51,000 sender-receiver relations, 456 functions and 647 sub functions.

The dramatically increased intelligence of Spectre’s electronic and electric powertrain architecture enables a free and direct exchange of detailed information between these 1,000+ functions with no centralized processing. While this has required engineers to increase the length of cabling from around 2 kilometers in existing Rolls-Royce products to 7 kilometers in Spectre, and to write more than 25 times more algorithms, it offers a significant step forward for the brand. A dedicated control can be created for each set of functions which enables unprecedented levels of detail and refinement, allowing for what Rolls-Royce chassis specialists are already calling “Rolls-Royce in high definition”.

ROLLS-ROYCE SPECTRE: ARCHITECTURE

In creating a design for Spectre, a generously proportioned, highly emotional body style was selected. This could only be enabled with the marque’s all-aluminium spaceframe architecture. Indeed, the scale is so far beyond other contemporary coupés that it orary product that occupies this space – Phantom Coupé. The marque’s designers consider Spectre to be Phantom Coupé’s spiritual successor.

Indeed, when it came to styling Spectre, the marque’s designers considered the dimensions and emotionality of Phantom Coupé, and other grand coupés from Rolls-Royce’s past. Not only did they create this emotion with Spectre’s fastback silhouette and size, but they also carried forward a key design feature of Phantom Coupé: the iconic split headlights, a design tenet that Rolls-Royce has owned for many decades.

This design typology was selected in consultation with the marque’s clients, who found the idea of a Phantom-scale Electric Super Coupé highly appealing. However, the decision to pursue this aesthetic was also strategic. Leaders within the brand wanted the first fully electric Rolls-Royce to be highly emotional, something that shows that electric powertrain technology can deliver on the promise of such grand, seductive and compelling styling. While Spectre represents an historical moment for Rolls-Royce, it is also an historic moment for electrification – the technology is now able to contain the Rolls-Royce experience.

The flexibility of Rolls-Royce’s proprietary architecture, which is reserved for the marque’s exclusive use and does not underpin mass market cars, enables the exterior design to carry the scale required to create the presence of an authentic Rolls-Royce. This is plain to see in Spectre’s wheel size – it will be the first coupé equipped with 23-inch wheels since 1926.

The flexibility of the marque’s architecture also enabled designers to dramatize the coupé experience. By placing the floor halfway between the sill structures rather than on top or underneath the sills, there is a highly aerodynamic channel for the battery, providing a perfectly smooth underfloor profile. Likewise, this creates a low seating position and enveloping cabin experience.

By moving the bulkhead location, designers and engineers have also been able to deepen the dashboard location to truly cocoon passengers. This is amplified with a dramatically low windscreen rake and incredibly efficient airflow profile. This, along with other intelligent design solutions such as an aerodynamically tuned Spirit of Ecstasy mascot, contributes to a drag coefficient (cd) of just 0.26 in early prototypes.

The battery location, which is enabled by the marque’s architecture, unlocks another benefit that is commensurate with the Rolls-Royce experience. By creating wiring and piping channels between the floor of the car and roof of the battery, engineers have created a secondary function for the battery – 700kg of sound deadening.

ROLLS-ROYCE SPECTRE: THE EXTRAORDINARY UNDERTAKING CONTINUES

With the winter testing phase completed, Spectre will continue its global testing programme. The Electric Super Coupé still has to complete nearly two million kilometres before the marque’s engineers will consider this undertaking complete prior to first customer deliveries in the fourth quarter of 2023.

LOTUS ELETRE

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World’s First Electric Hyper-SUV Launched By Luxury Automaker

The Lotus Eletre is the first of three new Lotus lifestyle EVs in next four years

Lotus Cars has today unveiled the world’s first electric Hyper-SUV, the Lotus Eletre, during a livestreamed event in London – reaching its most significant milestone yet in its ongoing transformation to a truly global performance car brand.

The all-new and all-electric Lotus Eletre is a striking and progressive Hyper-SUV – the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from more than 70 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car for the next generation of Lotus customers.

The company’s famed expertise in the fields of ride and handling, steering and optimised aerodynamics have been carefully and respectfully evolved. The Eletre takes the heart and soul of the latest Lotus sports car – the Emira – and the revolutionary aero performance of the all-electric Evija hypercar, and reinterprets them as a Hyper-SUV.
A bold new dimension to the Lotus performance car portfolio, the Eletre delivers a significant number of firsts for Lotus – the first five-door production car, the first model outside sports car segments, the first lifestyle EV, the most ‘connected’ Lotus ever. And yet it remains a true Lotus, a beautiful car ‘carved by air’, packed with pioneering technology, genuine sporting performance and simplicity of purpose, designed and developed by a passionate and global team. The Lotus Eletre is alive with character and personality.

The Eletre is 4WD, has a battery capacity that’s over 100kWh and with power from 600hp. A 350kW charger will deliver a 400km (248 miles) range in just 20 minutes. The car’s target maximum WLTP driving range is c.600km (c.373 miles). It also comes with the ability as standard to accept 22kW AC charging which, where available, reduces the time plugged in.

Technology includes the most advanced active aerodynamics package on any production SUV, and intelligent driving technologies such as the world’s first deployable Light Detection and Ranging (LIDAR) system.

The Eletre is the first in a new range of premium lifestyle performance electric vehicles to be built at an all-new state-of-the-art production facility in Wuhan, China. The car has been ‘Born British, Raised Globally’, with key attributes defined by the development team at Hethel, Norfolk – the home of Lotus since 1966 – and supported by collaborative work with teams in China, Sweden and Germany. The overall exterior and interior design has been led by an international team based at the Lotus Tech Creative Centre (LTCC) in Warwickshire, UK.

The Eletre is built on Lotus’ all-new and highly versatile Electric Premium Architecture (EPA). The low-to-the-ground ‘skateboard’ design means outstanding handling, and can easily adapt to accommodate different battery sizes, motors, component layouts and intelligent driving technologies. For the Eletre these include end-to-end autonomous driving technology, future-proofed so updates can be added as required.

The platform will be the basis for an all-new range of premium lifestyle performance electric vehicles from Lotus. Led by the Eletre, these cars will catapult Lotus into a new era of higher retail volumes and significant revenues.

The Lotus Eletre is on sale now across global markets, with first customer deliveries in 2023 starting in the UK, Europe and China. For more information and to reserve your Lotus Eletre please visit www.lotuscars.com.