Posts made in September 2022

Sexism in online games via 360 MAGAZINE

Sexism in Gaming Industry – How Bad is it?

Video game players and developers, especially women, frequently suffer sexism, which is prejudiced conduct or discrimination based on sex or gender. Sexual harassment or the portrayal of genders in video games, such as when characters adhere to gender-specific clichés and stereotypes, are examples of how this could appear.

Video game culture changed significantly during the 1980s and 1990s when it was once thought of as a subculture exclusive to young men. As of the 2010s, women make up roughly 50% of all gamers. However, by not punishing users who engage in this kind of behavior or by including sexist elements in their plots, several video games actively encourage instances of sexism against women. 

People in the video games industry are now more aware of sexism as a result of the growing number of women in the gaming business and the subsequently publicized cases of harassment of these women.

Sexism in Video Games

The International Game Developers Association carried out a survey in 2014 that revealed some unprofessionalism women encountered in the game development industry. Women first noted defiance from male coworkers who were beneath them. The study also revealed that white men were preferred for executive jobs and throughout the whole hiring process. 

According to a poll, female developers were not treated with respect in the industry and were instead subjected to inappropriate behavior by male coworkers, such as being tricked into going on dates.

Online video games can be host to extreme sexism towards women, with 65 percent of women reporting an instance of sexual harassment in this setting. Women receive three times as many offensive or derogatory comments from gamers as men do, which can be made anonymously by gamers.

Why is Sexism So Widespread in the Gaming Industry?

Well, there are a few things that need to be considered before we answer that question. According to researchers, playing video games has traditionally been associated with men. At least since the 1980s, when the industry experienced a financial depression, game developers have prioritized targeting men as their main market. 

Even Esports participants are affected by the video game industry’s male orientation with only 1 out of 500 earning professionals being a woman. Although there is some evidence that this is starting to change, male dominance in the business and its focus on its male clientele have led to the creation of video games with few female characters and hyper-sexualization of those few that exist.

Is There a Light at the End of this Tunnel?

Some people have expressed optimism in response to the most recent allegations of sexism in the industry, theorizing that a tipping point may have been reached and that significant change is feasible. They find encouragement in the fact that recent events have not provoked the customary backlash but rather compassionate reactions, resignations, and promises of culture change from firm CEOs. As part of their efforts to change and reform, several businesses have employed diver officers and recruited high-priced consultants.

Women’s rights activists actively work to change how women are portrayed in video games and how the gaming community as a whole treats them. For instance, feminist frequency, a group founded by media critic Anita Sarkeesian, offers training and seminars to influence game culture and change it for good.

Gaming companies have also taken initiatives to maintain a safe and respectful workplace, including adopting standards and training programs. The French government proposed legislation in 2016 that would reward or incentivize video game developers for portraying more positive representations of female characters in their works, in an effort to combat sexism. These recommendations also lay out a rating system that separates games that support positive female representation from those that do not, with the latter receiving the highest age 18 rating.

Conclusion

Although we still have a long way to go in this battle against not only sexism but all kinds of discriminatory behavior in the online video game industry. It is safe to say that the fact that harassment is now being talked about is a big step forward. Whether the games industry has actually been able to transform and create better working conditions remains to be seen. But for the time being, it has made a start.

Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.

Rini Jain Storms New York Fashion Week

Creator and fashion influencer/model, Rini Jain, covers this year’s New York Fashion Week with 360 Magazine. We sat down with her to hear all the hot takes and highlights on one of fashion’s biggest weeks.

What shows did you attend at this year’s NYFW?

I was thrilled to be a part of some amazing shows this season like  Pamella Roland, Dennis Basso, Homolog, Selkie, Tia Adeola, Rebecca Minkoff, Tiffany Brown, June79, Melke, Revolve, Bruce Glen, Deity, Leonardo 5th Avenue, and more. I also attended Vogue Magazine’s 130th Anniversary Celebration hosted by Vogue Club. I made sure to catch the glimpses online for some of the other shows that I was invited to, but missed attending those due to conflicts, NYC weather, and traffic like Frederick Anderson, Cucculelli Shaheen, Willy Chavarria, Blonds, KGL (and a few more).

How was this season different from the last season?  

The number of runways, presentations, after-parties, and private viewings was clearly high enough to make up for two pandemic years. The waiting lines and guest lists both seemed more inflated than in the past seasons. Even though the central location of NYFW remained Spring Studios, there were more shows this season that were offsite which made it extremely difficult to commute from one show to the other. There were more Influencers and Content Creators in attendance, highlighting how digital content has been instrumental in helping brands move products. This season, I personally had a record number of show invites and collaborations with designers to wear their pieces during NYFW. Also, NYFW was more international this season with two major Italian houses in the list – Fendi and Marni.

Who were you most excited to see and why?

I was most excited for Pamella Roland and Dennis Basso not only because I truly relate to the unapologetic glamour and glitz in their collections, but also since it was the milestone year and show for both of them. It has been 20 years, and 40 years for Pamella DeVos and Dennis Basso respectively since they launched their own fashion labels. While Pamella Roland set was inspired by the streets of New York with a backdrop that looked like a flower stand, Dennis Basso showcase was at the incredible ballroom at the Pierre Hotel with no dearth of celebrities in attendance – everybody from Martha Stewart, to Kris Jenner, to Carmen Dell’Orefice, and more.

What looks stood out to you?

There were so many. Amongst the shows I attended – Dennis Basso’s furry outerwear, and Pamella Roland’s feather detailing was interestingly used in the pieces. I loved the rich colors and dramatic, avant-garde designs of Melke. I am totally eyeing the ruffles, bows, frills, oversized collars, and bags that resembled pillows from the Selkie showcase. Also, I loved Tia Adeola’s take on knitted fabrics, cutouts, and body-cons. From some of the other shows – I absolutely loved Tom Ford’s look for Bella and Gigi Hadid, and the hot pink suit was so stunning. The patchwork pieces at Coach, and the purple and green sequin look at Fendi certainly caught my eye. Peter Do’s opening look was absolutely magical, a perfect example of fluid tailoring. I also loved Tibi’s stab at menswear, especially the full-denim perfectly baggy look. Marni’s ultra-flared velvet jeans featuring artwork of Flaminia Veronesi was a highlight for sure. 

Were there recurring themes or trends that caught your eye?

Fringes, Cargo Trousers, Sequins, Feathers, plenty of Back-to-School looks, and the color Purple were definitely some of the common trends amongst many shows. 

Which designers did you wear? 

I wore pieces from Ivan Young, Oroy Shakhidi, Bani Pasricha, Kerry Parker, Nirmooha, MAM, Misa Harada, Uncuffed Leather. 

Why did you pick those designers?

I chose a mix of designers and brands that are creatively different and unique from each other, represent different visions, cultures, the pieces that will allow me to experiment and style the looks uniquely, and allow me to present my personal style and creativity. I relate so much to the flamboyance and elegance of the pieces from Ivan Young. At the same time, I was so intrigued with how uniquely Oroy Shakhidi constructs a piece, and its opulent finishes. MAM, Misa Harada, Kerry Parker are some of the brands that allow me to bring that element of “statement” in my looks with their accessories. With Uncuffed Leather, I relate so much with the immigrant story of the designer Olga Barsky, and its vision to create pieces and accessories with sustainable leather. Every season, I make sure I wear a few pieces that represent my South Asian/Indian roots, hence Nirmooha and Bani Pasricha, that I absolutely love. 

What was your vision behind each look?

I usually get inspired from previous eras, mannequins, runways, movies, art and more for my looks. You may describe my style “Mix Match” because I love to create my own looks that are inspired from multiple things at the same time. If I had to describe my look for the Selkie show this season, I would  say “Barbie meets Royal Family”, where I paired a Ruffles Pink Checkered set with feathers details, with gloves that had flower details and a Hat to give it a Royal Family vibe. For another look, I created a modern Audrey Hepburn by pairing a black velvet dress with power shoulders, paired with a statement pearl body necklace. For shows like Dennis Basso, and Pamella Roland, I created an extremely sophisticated, flamboyant, elegant, decadent vibe that totally fit into the vibe of the shows I was attending, by wearing a statement dress embellished with ostrich feathers. 

Were any of your outfits influenced by your South Asian background?

Yes, absolutely! I make it a point to represent my culture and showcase amazing Indian designers through at least one of my looks every season. This time I wore a stunning saree from Nirmooha and styled it in a very unique way with gold accessories like gloves, handbag, and vintage earrings. The outfit was an absolute show stealer and garnered compliments from the attendees of the event hosted by Afterpay, the official partners of NYFW, and was also covered by various media houses including Getty Images. 

Why is it important for you to attend Fashion Week?

I am a Fashion Student at heart. I learn something new from every single show I attend, and get inspired to create better. It is a huge opportunity for me to connect with amazing brands and designers, network with like-minded people, have fun and get more creative and experimental with my own outfits during the Fashion Week.

Article: Krish Narsinghani, Vaughn Lowery, Dhruv Bhatia

Rini Jain featured in Vogue.

Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.
Rini Jain, South Asian Content Creator and American Influencer Award Nominee, attends New York Fashion Week, culminating with an exclusive by 360 MAGAZINE.

Additional NYFW coverage HERE.

Martha Millan from Fox's hit series The Cleaning Lady inside 360 MAGAZINE

MARTHA MILLAN – THE CLEANING LADY

Listen to riveting actress, Martha Millan, chat with Vaughn Lowery on 360 MAG Amazon | Spotify podcast HERE.

One of the most talked-about actors of Fox’s hit series, The Cleaning Lady, Martha Millan was born in the Philippines, and raised in Sydney. In Australia, she got the acting bug when she took a theatrical high school elective. Upon graduation, She was accepted into the American Academy of Dramatic Arts (NYC).

Developed by Miranda Kwok, The Cleaning Lady made the top 5 new broadcast drama of the 2021-2022 season. It marked Fox’s network’s highest-rated drama premiere in two years as well as Hulu’s most streamed debut in the network’s history.

Millan is best known for her work in “The OA,” “Succession,” “Entourage,” “Madam Secretary,” “Strong Medicine,” all three primary shows of the “Law & Order” franchise, THE GREAT NEW WONDERFUL with Maggie Gyllenhaal, Jim Parsons and Will Arnett. Of late, she starred alongside of Danny Glover in the critically acclaimed film, THE DRUMMER

In addition to being a relevant talent, Martha holds acting workshops for children. Pre-pandemic, she’s conducted after school programs at Public Schools Brooklyn. Moreover, she produced an online drama education curriculum for 10-16 years old. Some of the participants are from Brazil, Portugal and Israel.

As a globetrotter, Martha has visited a plethora of countries: Spain, Greece, Aruba, Peru, Indonesia, Guatemala and Panama.

To maintain her youthful exterior, Martha maintains a rigorous fitness regimen eith running and high-intensity training.

FUN FACT

Millan was one of the global ambassadors of Clairol Natural Instincts and the face of Nooch, a restaurant in New York City.

Watch conversation on YT HERE.

Martha Millan from Fox's hit series The Cleaning Lady inside 360 MAGAZINE
Martha Millan from Fox’s hit series The Cleaning Lady inside 360 MAGAZINE

Photo Credit: Rob Echanique

Khalid's New Single "SATELLITE" via 360 MAGAZINE

KHALID – SATELLITE

KHALID RELEASES NEW SINGLE & VIDEO “SATELLITE”

Today, multiplatinum selling global superstar Khalid releases his new single Satellite” along with the music video via Right Hand Music Group/RCA Records. Driven by Khalid’s melodic vocals, the vibrant pop production comes to life in the shimmering futuristic visual directed by Levi Turner. Watch HERE

Khalid shares, “Satellite” is a visual portrait of my growth as a human being & the self-love journey I have experienced in my life”

Last month, Khalid and Marshmello performed their latest single “Numb” at the MTV Video Music Awards. Check it out HERE. “Numb” marks the artists’ second collaboration following their 6x platinum smash hit “SILENCE”. Earlier this year, Khalid released the dreamy track “Skyline” which came alongside a colorful music video. Watch HERE.  

About Khalid:

Multi-platinum-selling global superstar Khalid, who was named one of Time’s Most Influential People of 2019, has taken the world by storm since his first single, the certified diamond “Location” (released right before his high school graduation) exploded onto the scene leading to a major label deal with Right Hand Music Group/RCA Records followed by the release of his debut album, the 4x platinum-certified, American Teen. His sophomore album Free Spirit, released to critical acclaim in 2019, was declared a New York Times “Critic’s Pick” and was called “superb” by the Associated Press. The album, which has been certified platinum by the RIAA, debuted at #1 on the Billboard Top 200 and features the GRAMMY-nominated multi-format #1 single “Talk”. Free Spirit has garnered over 13.4 billion streams worldwide. Khalid, who has been called a “pop prodigy” by Rolling Stone has been streamed over 30 billion times worldwide across all partners, has been nominated for 7 GRAMMYS and has won numerous awards including 6 Billboard Music Awards, 3 American Music Awards, a Teen Choice Award, an MTV Video Music Award, and an MTV Woodie Award. Khalid has collaborated with some of music’s biggest stars including his #1 singles “Love Lies” (with Normani), “Eastside” (with Halsey and Benny Blanco) as well as hits with artists Billie Eilish, Shawn Mendes, Marshmello and more. The Mayor and Council of the City of El Paso honored Khalid with a “Key To The City” marking September 13th, 2018 “Khalid Day.” Khalid, alongside his mother, launched The Great Khalid Foundation, which is committed to helping families by alleviating a burden of need. Khalid’s “Free Spirit World Tour” took him to arenas all over the globe in 2019. In 2020, Khalid released his critically acclaimed track “Eleven” and his smash hit “Know Your Worth” with Disclosure. He was named the youngest artist to surpass 15 billion streams on Spotify alone and was named BMI’s Pop Songwriter of the Year (alongside Post Malone.) During the summer of 2021, Khalid debuted his track “New Normal” at Virgin Galactic’s “Unity 22” Spaceflight launch. Not only did “New Normal” play in the shuttle during its descent back to earth, but Khalid was also on hand to perform for the crew, including Sir Richard Branson, after they completed their mission. To close out 2021, Khalid released his Scenic Drive tape which he describes as a companion piece to his 2018 EP Sun City. Earlier this year, Khalid released “Last Call” in celebration of the 5-year anniversary of his 4x platinum GRAMMY-nominated debut album American Teen. Khalid’s latest offering “Numb” with Marshmello marks the artist’s second collaboration following their 6x platinum smash hit “SILENCE”. 

Buy/Stream/Watch

Multi

Music Video

Follow Khalid

Official Website | Facebook | Twitter | Instagram

Poppy's New STAGGER EP via 360 MAGAZINE

POPPY – STAGGER EP


 GRAMMY® AWARD-NOMINATED POPPY TO RELEASE NEW STAGGER EP ON OCTOBER 14, 2022
Pre-Save Stagger EP HERE, Stream “FYB” HERE

After emerging as one of the most quietly disruptive forces in culture, GRAMMY® Award-nominated alternative insurgent Poppy will unleash her new Stagger EP on October 14, 2022. It notably marks her debut for LAVA Records/Republic Records.

She comes out of the gate swinging with the new single “FYB. Powered by a thrash-and-burn punk riff, a barrage of distortion grinds up against her insidiously melodic delivery. It cycles through a hypnotic hook as she repeats, “Fuck the world, it’ll just fuck you back. A fittingly captivating visual accompanies the track. In the clip, Poppy walks on a spinning animated globe under the glow of lively hand-drawn planets.

“FYB” stands out as something of a clarion call for the multi-faceted maverick as it sets the stage for a whole lot more to come this year and in 2023.

Stream “FYB” HERE & Watch the visual HERE

Next up, she supports The Smashing Pumpkins and Jane’s Addiction on one of the fall’s hottest alternative rock tours, beginning October 2nd through November 19th. She also joins the When We Were Young Festivals in Las Vegas, NV October 22-23 and October 29. Finally, she launches the Never Find My Place Headline Tour across the UK and Europe November 26ththrough December 21st.

The next era of Poppy is underway now. You have been warned.

ABOUT POPPY:
Poppy has no regard for convention, genres, labels, assumptions, or expectations. Instead, she eclipses all of them in the flames of an intensely uncompromising creative spirit with no rival. By burning everything down and building a vision of her own out of the ashes, she represents a future where high art and high fashion equal subversion of the highest order. Following a quiet grind, she reached critical mass with I Disagree. Beyond tallying 100 million-plus streams, it concluded 2020 on year-end lists by Upset [#1], Revolver, Popbuzz, Kerrang!, and more as she graced the covers of NME, Revolver, Upset, Kerrang!, and Tush. Standout “BLOODMONEY” even garnered a GRAMMY® nod for “Best Metal Performance, lifting her to rarified air as the “first-ever solo female artist nominated in the category.At the same time, she electrified the stage at the GRAMMY® Awards. Throughout 2021, Poppy only maintained her momentum with the EAT (NXT Soundtrack) EP, Flux, and So Mean EP. She steered the vision entirely—from the aesthetic to personally directing multiple videos. Infiltrating the mainstream, she has notably collaborated with Victor and Rolf on the Flowerbomb fragrance with L’Oreal and with KOI Footwear on two pairs of signature shoes. Casting a shadow over multiple forms of media, she has also penned two graphic novels, Genesis One and Poppy’s Inferno, and her short film I’m Poppy premiered at Sundance Film Festival during 2019.

As always, she only looks forward with the release of Stagger EP and the dawn of a new chapter unlike anything else you’ve heard, seen, or felt before. Poppy is here.

TOUR DATES:
WITH THE SMASHING PUMPKINS & JANE’S ADDICTION
10/2 Dallas, TX American Airlines Center
10/3 Houston, TX Toyota Center
10/5 Austin, TX Moody Center
10/7 Tampa, FL Amalie Arena
10/8 Davie, FL Hard Rock Live
10/10 Nashville, TN Bridgestone Arena
10/11 Atlanta, GA State Farm Arena
10/13 Uncasville, CT Mohegan Sun Arena
10/14 Belmont Park, NY UBS Arena
10/16 Boston, MA TD Garden
10/18 Washington DC Capital One Arena
10/19 New York, NY Madison Square Garden
10/21 Philadelphia, PA Wells Fargo Center
10/22 Las Vegas, NV When We Were Young*
10/23 Las Vegas, NV When We Were Young*
10/24 Toronto, ON Scotiabank Arena
10/26 Montreal, QC Bell Centre
10/27 Quebec City, QC Centre Videotron
10/29 Las Vegas, NV When We Were Young*
10/30 Milwaukee, WI Fiserv Forum
11/1 St. Louis, MO Enterprise Center
11/2 Detroit, MI Little Caesars Arena
11/4 St. Paul, MN Xcel Energy Center
11/5 Chicago, IL United Center
11/7 Denver, CO Ball Arena
11/9 Spokane, WA Spokane Arena
11/11 Vancouver, BC Rogers Arena
11/12 Seattle, WA Climate Pledge Arena
11/13 Portland, OR Moda Center
11/15 San Francisco, CA Chase Center
11/16 Anaheim, CA Honda Center
11/18 Phoenix, AZ Footprint Center
11/19 Los Angeles, CA Hollywood Bowl

*Festival

NEVER FIND MY PLACE UK & EUROPE HEADLINE TOUR
11/26 Bristol, UK SWX
11/27 London, UK London, UK
11/28 Birmingham, UK 02 Institute
11/29 Manchester, UK Manchester, UK
11/30 Glasgow, UK SWG3
12/2 Amsterdam, NE Melkweg
12/4 Paris, FR Elysee Montmartre
12/6 Barcelona, SP Sala Apolo
12/7 Madrid, SP Cool
12/8 Toulouse, FR Le Metronum
12/10 Milan, IT Fabrique
12/12 Ruschlikon, SW Xtra
12/13 Munchen, GE Freiheitshalle
12/14 Vienna, AU Simm City
12/15 Berlin, GE Hole44
12/17 Hanover, GE Capitol Hannover
12/19 Hamburg, GE Fabrik
12/20 Antwerpen, BE Zappa
12/21 Koln, GE Gloria-Theate

Chace's New Single "MARIYA" via 360 MAGAZINE

CHACE – MARIYA

CHINA’S BIGGEST DANCE ARTIST CHACE RELEASES NEW SINGLE/VIDEO “MARIYA”

LISTEN HERE WATCH HERE

Today Chinese electronic producer/singer-songwriter, Chace releases the brooding track “Mariya” off his forthcoming debut album. “Mariya” comes with an accompanying eerie visual
“Mariya” continues to tease the overall mysterious tone of the album following the previous single
In My Head.” It contains a mood rendering and psychedelic inducing tonality. On “Mariya” Chace does it all. He arranged the music, wrote the lyrics, and sings and producers on it.

The whole song shows the charm of “Mariya” from the central perspective of the suitor seen in the video. The deep and magnetic voice creates an empty and blurred atmosphere with the bouncing light.

With each track, Chace continues to pave his way as one of the forerunners of a forward-thinking generation of artists in Asia melding Western influences with their own sounds. A self-taught producer and songwriter, he has collaborated with TchamiYellow Claw, and Moksi. When he was 17 years old, he became the first Chinese DJ to play Belgium’s iconic Tomorrowland festival in 2017. Since releasing his debut EP DestinationChace’s music: a delirious mix of evocative house, UK garage, and pop has earned him praise from tastemakers across the world. Billboard dubbed him a “pop and dance music prodigy,” COMPLEX called him a “Rapidly rising producer,” and VICE stated that he’s “The face of China’s rising EDM scene.” In 2021, DJ Mag China named him producer of the year.

LIL BABY'S "THE WORLD IS YOURS TO TAKE" VIA 360 MAGAZINE

Lil Baby × FIFA

Lil Baby Drops New Single “The World Is Yours To Take” To Be Featured on Official FIFA World Cup Qatar 2022 Soundtrack

The Grammy-nominated rapper partners with Budweiser to release inspiring anthem for the upcoming FIFA World Cup

Today, Grammy-nominated rapper, mogul, and philanthropist Lil Baby is partnering with Budweiser to release “The World Is Yours To Take,” a new single that will be featured on the first-ever Official FIFA World Cup Qatar 2022. Soundtrack and in campaign content from Budweiser, The Official Beer of the FIFA World Cup. The high-energy anthem samples the iconic chorus from the hit song “Everybody Wants to Rule the World” by Tears For Fears, inspiring fans to begin their journey towards greatness. The pop song transcends generations and geography, punctuating the go-getter energy Budweiser and Lil Baby were after for the collaborative track.

Listen to “The World Is Yours To Take” HERE and watch the lyric music video HERE.

Four years ago, sports fans around the world were gathering for the 2018 FIFA World Cup just as Lil Baby began on his path to superstardom with the release of his first album. Now, the Atlanta native and globally recognized rap phenomenon is using the global stage of the FIFA World Cup and partnership with Budweiser to reflect on his journey and inspire fans to go for it.

“My new track with Budweiser for the FIFA World Cup Qatar 2022 Soundtrack is a special one for me. It is about the journey we’ve all been on over the last few years and celebrating what’s next. When I started in music in 2017, I went all in on a dream that brought me to where I am now, and that’s what I want fans to feel when they hear the song. I hope it makes you feel like you’re walking out onto the pitch at the World Cup making moves toward your own dreams, whatever that means to you,” said Lil Baby.

One of only eight singles featured on the Official FIFA World Cup Qatar 2022 Soundtrack, “The World Is Yours To Take” will be celebrated on Lil Baby’s 28 birthday with a live performance at the Budweiser Hotel at the tournament. Budweiser and Lil Baby aren’t stopping at a global hit single; the pair will team up with amazing artists around the world to release new versions of the song and shoot the music video at the FIFA World Cup in Qatar that will take place from November 20 until December 18, 2022.

ABOUT LIL BABY

Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart, marking the longest top-tier run in the chart’s history.

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

Bhutan’s Costumed Dancers Perform Traditional Dances via 360 MAGAZINE

BHUTAN REOPENS ITS BORDERS

New tourism strategy enhanced sustainable development policies, infrastructure upgrades and new national brand

The Kingdom of Bhutan today reopens its borders to international guests following the COVID-19 pandemic. The country has unveiled a new tourism strategy, underpinned by transformations in three key areas: enhancements to its sustainable development policies, infrastructure upgrades, and the elevation of the guest experience.

“Bhutan’s noble policy of high-value, low-volume tourism has existed since we started welcoming guests to our country in 1974. But its intent and spirit were watered down over the years, without us even realizing it. Therefore, as we reset as a nation after this pandemic, and officially open our doors to visitors today, we are reminding ourselves about the essence of the policy, the values and merits that have defined us for generations,” said H.E. Dr. Lotay Tshering, the Honorable Prime Minister of Bhutan.

“We must also ensure that we are a high value society, one that is infused with sincerity, integrity and principles, where people must always live in safe communities, among serene environments and derive comfort from the finest facilities. Typically, ‘high value’ is understood as exclusive high-end products and extravagant recreational facilities. But that is not Bhutan. And ‘low volume’ doesn’t mean limiting the number of visitors. We will appreciate everyone who visits us to treasure our values, while we also learn as much from them. If that is what you are searching for, there is no limit or restriction. The best conduit to realizing our vision are our youth and professionals in the tourism industry. While those working in the tourism sector will represent us at the forefront, the entire nation is the tourism industry, and every Bhutanese a host. The minimum fee we are asking our friends to pay is to be reinvested in ourselves, the place of our meeting, which will be our shared asset for generations. Welcome to Bhutan,” H.E Dr. Lotay added.

Enhancements to Bhutan’s sustainable development policies

Bhutan recently announced that it would raise its Sustainable Development Fee (SDF) from US$65 to US$200 per person, per night, which will go towards projects that support Bhutan’s economic, social, environmental and cultural development. (Additionally, visitors now have the flexibility to engage service providers directly, or book flights, hotels and tours in Bhutan themselves). The fees raised will fund national investment in programs that preserve Bhutan’s cultural traditions, as well as sustainability projects, infrastructure upgrades and opportunities for youth – as well as providing free healthcare and education for all. For instance, some of the SDF funds go towards offsetting the carbon footprint of visitors by planting trees, upskilling workers in the tourism sector, cleaning and maintaining trails, reducing the country’s reliance on fossil fuels and electrifying Bhutan’s transportation sector, among other projects.

As a country that is vulnerable to the effects of climate change (experiencing melting glaciers, floods and unpredictable weather patterns), Bhutan will also be stepping up its efforts to maintain its status as one of only a handful of carbon-negative countries in the world – in 2021, Bhutan sequestered 9.4 million tons of carbon against its emission capacity of 3.8 million tons.

“Beyond protecting Bhutan’s natural environment, the SDF will also be directed towards activities that preserve Bhutan’s built and living cultural heritage, including architecture and traditional values, as well as meaningful environmental projects. Our future requires us to protect our heritage, and to forge fresh pathways for forthcoming generations,” said Mr. Dorji Dhradhul, Director General of the Tourism Council of Bhutan.

“We need tourism to not only benefit Bhutan economically, but socially as well, while maintaining our low sustainable footprint. The goal of our new strategy is to create high-value experiences for guests, in addition to well-paying and professional jobs for our citizens. This is our moment of evolution and we invite our guests to become our partners in this transformative moment,” Dhradhul added.

Infrastructure upgrades

In line with this, the government used the period during the COVID-19 shutdown to upgrade roads, trails, temples and monuments around the country, upgrade public bathroom facilities, organize trash clean-up events, and enhance the standards and certification process for tourism service providers (such as hotels, guides, tour operators and drivers). Employees across the tourism industry were required to participate in upskilling programs to focus on enhancing service quality.

Elevation of the guest experience 

“We know that our new SDF brings with it a certain expectation when it comes to standards of quality and service, so we are committed to enhancing the guest experience – whether that is through the quality of services received, the cleanliness and accessibility of our infrastructure, by limiting the number of cars on our roads, or by limiting the number of people who visit our sacred sites. By doing so, we protect the experience for visitors to Bhutan, as we must be able to provide authentic experiences supported by world-class services and personal care. We also plan to work with our tourism partners to continue to upgrade the itineraries that guests can experience in our country – to help showcase the very best that Bhutan has to offer. We hope that visitors to Bhutan will notice and welcome these changes, and we very much look forward to welcoming all guests to Bhutan,” concluded H.E. Dr. Tandi Dorji, the Minister of Foreign Affairs.

The revamp of Bhutan’s tourism comes amid a widespread “transformation project” rolled out across the country, from the civil service to the financial sector. The changes are geared towards developing Bhutan’s human capital by equipping the population with more proficient skills, knowledge and experiences.

During a special ceremony in the capital city Thimphu yesterday, a new brand for Bhutan was also unveiled by H.E. Dr. Lotay Tshering, Honorable Prime Minister, in the presence of other government officials and dignitaries. “Brand Bhutan” aims to capture the optimism and renewed ambition of the kingdom as it opens its doors to guests once again, as well as communicating its promise and plans for its young citizens. Bhutan’s new tagline, “Believe,” reflects this determined focus on the future, as well as the transformative journeys experienced by its guests.

For more information about visiting Bhutan, visit: www.bhutan.travel/.

Bhutan’s Natural Landscapes via 360 MAGAZINE
Bhutan’s Natural Landscapes via 360 MAGAZINE
Swizz Beatz x Timbaland via 360 MAGAZINE

Swizz Beatz × Timbaland

Swizz Beatz, Timbaland and Triller announced the settlement of their legal dispute over the sale of VERZUZ.

“VERZUZ has always been a platform that is by the artists, for the artists and with the people,” says founders Swizz Beatz and Timbaland. “We’re glad to come to an amicable agreement with Triller and continue giving fans the music and community that they’ve come to know and love from the brand.”

The settlement will increase the ownership stake given to the artists that Timbaland & Swizz Beatz brought to Triller as part of the original deal.

“VERZUZ and Triller will always be a safe place and outlet for creators and their art. Nothing will change that,” says Bobby Sarnevesht, Executive Chairman & Co-Founder. “Creators started this and will continue building it. This is a victorious moment in the Triller and VERZUZ relationship as we march together toward the public markets. Stay tuned.”

Swizz Beatz and Timbaland remain proud of the platform that they created with VERZUZ and its acquisition by Triller due to the company’s willingness to celebrate and showcase artists.

ABOUT VERZUZ:

Created by GRAMMY award winning producers and entrepreneurs Swizz Beatz and Timbaland, VERZUZ was launched in March of 2020. What started as a battle between two friendly rivals has grown into a global phenomenon that celebrates some of the greatest artists of our time, highlighting their careers and generating powerful surges in sales and streams. VERZUZ has taken its celebration of culture beyond music with successful collaborations in sports, comedy and more. For more information, visit www.verzuztv.com and follow @verzuztv on Instagram.

ABOUT TRILLER NETWORK: 

Triller Network is a consolidation of companies, apps and technologies and the first of its kind leading the move into Internet 3.0. Triller Network pairs the culture of music with sports, fashion, entertainment and influencers through a 360-degree tech and content-based vertical. The Triller Networkߞwhich includes the globally popular Triller app used by musicians, celebrities, athletes, and overall culture settersߞhas more than 300 million users worldwide. 

Unlike other global short-video apps it is often compared to, Triller encourages and facilitates its users to post the content created on the app across other social media platforms and websites. 

Triller Network owns proprietary ad-tech and ad AI which is uniquely tied to the content rather than more typically to the user. By tracking the content, Triller Network empowers its tastemakers and users to push their content virally to affiliated and un-affiliated sites and networks reaching tens of millions of additional users daily.  

Data from its AI suite, direct influencer and artists relationships is generated from the app and from on- and off-network information and is used to program longer-form content, connect users across the web with the content, and provide monetization opportunities that maximize brand partnership integrations.

Triller Network has launched highly successful campaigns with some of the biggest brands in the world including Pepsi, McDonalds, Weedmaps, DraftKings, and L’Oreal. Campaigns start with the app and continue throughout the entire tech ecosystem, providing a unique branded content and technology integration. Branded content is integrated at the Triller app level, making direct deals with the influencers and celebrities who post the content. Content is then pushed to and through thousands of affiliated and non-affiliated sites, apps, social networks and is ultimately integrated into valuable long-form Triller Network content, such as boxing PPV, live fashion shows, and episodic reality content on TrillerTV. 

Triller TV programming includes more than 50 original half-hour shows, with more added continuously. Shows include The DAmelios Family’s Must Haves, Jennifer Lopez In The Morning, Jake Paul: Staying On Top, 2 Chainz Lets Do It, Hypehouse’s Hanging With The Hype, Ur Lovd: the Noah Beck Show, Fat Joe’s Masterclass, The Perez Hilton Show, and Violet Benson’s Too Tired To Be Crazy, among others. 

Triller Network also includes Triller Fight Club (www.TrillerFightClub.com), which launched last year with the highly successful Tyson-Jones Fight, which shattered digital PPV records and became the 8th highest selling Boxing PPV of all time.

ABOUT THE TRILLER APP:

Triller is an AI-driven music and social media experience bringing together creators, artists, and brands around the world. Powered by the motto “You Do You,” Triller allows users to create and share videos in mere seconds, backing them with custom music tracks using Mashtraxx editing technology. Celebrities like Alicia Keys, Cardi B, Chance the Rapper, Marshmello, Roddy Ricch, and Eminem regularly use the app to create their own original music videos, while Triller has attracted brands such as Pepsi, Chipotle, Manscaped, Boost Mobile, and more. Triller recently was acquired by Proxima Media. For more information, visit www.triller.co and follow @triller on Instagram.

The Top Five European Music Festivals

Summer is prime time for lovers of live music. It’s festival season. It’s the perfect time to be outdoors in the sun, watching your favorite artists take to the stage to deliver one incredible performance after another.

Europe is one of the best places to come for music festivals. There are a plethora of events across the continent, with some of the best gigs in the world taking place here. 

If you’re coming from outside the European Union and Schengen Area for a festival, make sure you get a visa, if necessary, as well as your ticket! If you’re from a visa-free country, just remember your passport. However, in the near future, the ETIAS will become mandatory for visa-exempt travelers. If that includes you, make sure to register online before going to Europe.

Mad Cool Festival

A recent addition to Europe’s roster of music festivals, Mad Cool launched in 2016. It has quickly become one of the biggest and most popular festivals on the continent.

Taking place in the Spanish capital of Madrid, Mad Cool features an eclectic mix of top artists from all genres. The 2022 edition saw Metallica, Florence + the Machine, The Killers, Jamie Cullum, Carly Rae Jepsen, Phoebe Bridgers, Twenty One Pilots, Jack White, and Pixies, among many others, take to the stage.

After a successful 5th anniversary in 2022, Mad Cool looks set to be a mainstay of Spanish summers for years to come. 

It has been described as “Europe’s answer to Coachella” by the Independent and reviews have been very positive. Critics praised the design of the layout, which allows concertgoers to move from stage to stage quickly and easily to catch their favorite acts.

One possible downside is that there is no camping at Mad Cool, so you’ll have to sort out accommodation yourself and make your way to the festival grounds each day.

Tomorrowland

Often described as “the biggest electronic music show on Earth”, Tomorrowland is the party to end all parties. This massive event features a huge lineup of the biggest names in electronic music. 

Tomorrowland takes place in July in the appropriately-named town of Boom in Belgium. The 2022 lineup features such talent as Martin Garrix, Eric Prydz, Armin van Buuren, Dimitri Vegas & Like Mike, Marshmello, Amelie Lens, Adam Beyer, and NERVO.

One of the unique and interesting features of Tomorrowland are the food areas. Like many festivals, there are many kinds of food on offer, from Indian to Greek to Italian. The big difference is that Tomorrowland 2022 featured a beautiful pavilion close to the Freedom Stage with a waterfall structure pouring from the ceiling.

Primavera Sound

The second Spanish festival to make the list, Primavera Sound is a classic. The legendary Barcelona-based festival offers a wide range of acts to enjoy in the summer sun by the glistening Mediterranean.

The 2022 lineup featured the likes of Massive Attack, The Strokes, Lorde, Dua Lipa, Nick Cave & The Bad Seeds, Gorillaz, Tyler The Creator, Beck, and many, many more.

Primavera Sound is a must for any music festival lover and Barcelona is the perfect place in which to enjoy it. 

That said, if you like camping in a field, that’s not an option here. The festival takes place in the city, so you’ll have to find accommodation separately.

NOS Alive

NOS Alive is one of Portugal’s biggest music festivals, and it’s not hard to see why! The Lisbon-based event has been picking consistently great lineups since it started back in 2007, and the Portuguese capital is a wonderfully vibrant city to host it.

You can expect an eclectic mixture of up-and-coming artists, current hit-makers, and all-time classic acts during this epic weekend in July.

2022 saw Imagine Dragons, Metallica, The Strokes, Da Weasel, Faith No More, Phoebe Bridgers, Royal Blood, Caribou, and many more names grace the Portuguese stage.

Glastonbury

Not just one of the biggest festivals in Europe, but one of the biggest on Earth. Glastonbury is the UK’s mecca of music; the pinnacle of Britain’s festival calendar. Brexit aside, you can’t make a list of Europe’s top 5 festivals without including Glastonbury!

The huge roster of acts feature some of the best in the world. 2022’s festival included everyone from Paul McCartney to Billie Eilish; from the Pet Shop Boys to Lorde. Kendrick Lamar, Robert Plant, Diana Ross, Elbow, Foals, Olivia Rodrigo, Fontaines D.C., and Primal Scream were among the many other names on the bill.

The only thing to watch out for is the weather. Glastonbury may be in the middle of June, but England is notorious unreliable for good weather and many past editions of the festival have been known for becoming mud baths due to the rain. Pack boots and wet weather gear just in case!