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Rimac Automobili illustration by Mina Tocalini for 360 Magazine

HOT ROD POWER TOUR AND DRAG WEEK

MOTORTREND ANNOUNCES 2021 DATES AND LOCATIONS FOR HOT ROD POWER TOUR
AND HOT ROD DRAG WEEK: AUGUST 23-27 and SEPTEMBER 12-17.

6,000+ total performance and street cars will roll through the Midwest. Registration and further event details will be available in April 2021.

Mark your calendars! Two of MOTORTREND’s premier annual events are returning in 2021: the world’s largest traveling car show HOT ROD Power Tour (Monday, Aug. 23 through Friday, Aug. 27) and the fastest streetcar competition in America HOT ROD Drag Week (Sunday, Sept. 12 through Friday, Sept. 17). Both events combined boast upwards of 6,000 participating vehicles.

“This year we are more excited than ever to host two of our signature annual events in HOT ROD Power Tour and HOT ROD Drag Week,” said HOT ROD’s Editor-in-Chief John McGann. “These events exemplify the core of what we do – and we wouldn’t be able to make it happen without our amazing participants. I am grateful and looking forward to a great year ahead.”

Celebrating 27 years in 2021, the legendary HOT ROD Power Tour Driven by Continental Tire will once again roll through the heartland of hot rod culture as it returns to five cities in the Midwest beginning Monday, Aug. 23 through Friday, Aug. 27, 2021. More than just a traveling car show, HOT ROD Power Tour is widely considered to be the finest high-end hot rod–based automotive tour in the world, bringing together more than 5,000 vehicles. Classic cars and hot rods travel city to city while performance car lovers and HOT ROD editors and photographers follow alongside the tour, all cruising through small town America like one big family reunion road trip. Participants can join for one day, two days, or be a HOT ROD Power Tour long hauler and join for all five days.

HOT ROD POWER TOUR 2021 SCHEDULE

  • KICKOFF / Day 1:Monday, Aug. 23 – Summit Motorsports Park in Norwalk, Ohio
  • Day 2:Tuesday, Aug. 24 – Montgomery County Fairgrounds, Dayton, Ohio
  • Day 3:Wednesday, Aug. 25 – Lucas Oil Raceway, Indianapolis
  • Day 4:Thursday, Aug. 26 – World Wide Technology Raceway, St. Louis
  • Day 5:Friday, Aug. 27 – State Farm Center, Champaign, Ill.

MOTORTREND also announces a return to four classic Midwest tracks for the 17th annual HOT ROD Drag Week presented by Gear Vendors Overdrive, when the “Fastest Street Car in America” will be crowned beginning Sunday, Sept. 12 through Friday, Sept. 17, 2021. The world’s toughest competition to find the ultimate street-legal drag car, HOT ROD Drag Week puts competitors to a grueling test over five days of action-packed drag racing, requiring racers to drive their vehicles on a specified route from city to city, upward of 1,000 miles, while securing the quickest possible elapsed time across the five days. During the competition, drivers provide photographic evidence to prove they have adhered to the prescribed route. Some of the nation’s top racers participate annually, including past champions Tom Bailey and Dave Schroeder.

HOT ROD DRAG WEEK 2021 SCHEDULE

  • Registration, Tech Day, and Test ‘n’ Tune: Sunday, Sept. 12 – US 131 Motorsports Park in Martin, Mich.
  • Racing Day 1: Monday, Sept. 13 – US 131 Motorsports Park in Martin, Mich.
  • Racing Day 2: Tuesday, Sept. 14 – Summit Motorsports Park in Norwalk, Ohio
  • Racing Day 3: Wednesday, Sept. 15 – Lucas Oil Raceway in Indianapolis
  • Racing Day 4: Thursday, Sept. 16 – Byron Dragway in Byron, Ill.
  • Racing Day 5: Friday, Sept. 17 – US 131 Motorsports Park in Martin, Mich.

FOLLOW BOTH EVENTS

For more information, follow HOT ROD Power Tour and HOT ROD Drag Week at this website; Facebook, Twitter, Instagram.

HEALTH AND SAFETY PRECAUTIONS OVERVIEW

All stops will adhere to federal, state and local health and safety guidelines related to COVID-19 and follow a plan approved by local health departments.

About HOT ROD

HOT ROD has been the most recognized brand in the world of high-performance cars since the iconic American magazine was founded in 1948. Today, the authoritative HOT ROD media footprint connects with more than 5 million individuals per month. The HOT ROD Network includes HOTROD; the two largest events of their kind, HOT ROD Power Tour and HOT ROD Drag Week; plus Roadkill and HOT ROD Garage shows on the MotorTrend App, the world’s only auto-dedicated subscription video-on-demand service.

About MotorTrend Group
MotorTrend Group is the largest automotive media company in the world, bringing together Discovery’s fast-growing MotorTrend TV and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MOTORTREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a monthly audience of 26 million across web, TV, and print, and 110 million social followers, culminating in 1.3 billion monthly impressions across all platforms, the company encompasses television’s #1 network for automotive superfans, a leading automotive YouTube Channel, and the MotorTrend App, the only auto-dedicated subscription video-on-demand service. MotorTrend serves to embrace, entertain, and empower the motoring world.

 

 

Motorbike illustration by Kaelen Felix for 360 magazine

Celebration of Life Ride

Make-A-Wish Founder Celebration of Life Ride – Organized by the Wish Riders: “Kickstands Up” for Charities

Arizona resident, Frank Shankwitz, co-founder, CEO, and the first President of the Make-A-Wish Foundation, passed away on January 22nd, 2021. The founder of the greatest global non-profit for children was asked: “What’s your wish?” His response? “To have my story told…”

Wish Riders is hosting a Celebration of Life Memorial Ride to honor the life of Frank Shankwitz on May 1st, 2021. The ride will originate in New River, Arizona at the Roadrunner Restaurant and Saloon, which is located at 47801 N. Black Canyon Hwy. Riders will meet at 10:00 am with “kickstands up” heading to Prescott at 11:00 am.

Riders will stop at Legends Harley Davidson in Mayer, Arizona for a rest stop with provided beverages and snacks. They will leave there and head out to circle the courthouse square and arrive at the Prescott Rodeo Grounds at 840 Rodeo Dr. Prescott, Arizona 86305 for the 1:00 pm celebration. It will be a day filled with music including; Justin Hitson & Southbound and Ryan Weaver, vendors, tributes, family, and friends as we celebrate Frank and his legacy.

In 2015, Frank was identified as one of the “10 Most Amazing Arizonans.” Now Arizonans will have one helluva ride in honor of Frank’s life. The event will have pre-sale discounted tickets available for $10 and can be purchased at this website. Frank’s family will use the money made to benefit charities Frank supported including; The Wounded Blue, U.S. Vets, The Western Heritage Center, Prescott Chapter, and United Animal Friends, Prescott Chapter.

Frank was a U.S. Air Force veteran and had a long and distinguished career in law enforcement. He began as an Arizona Highway Patrol Motorcycle Officer, and retired as a Homicide Detective with the Arizona Department of Public Safety, with 42 years of service. He was featured in numerous publications and television programs and received several notable awards, including the White House Call To Service Award from both President George W. Bush and President Donald J. Trump, and the “Making a Difference In The World” award from the U.S. Military Academy at West Point.

In 2015, Frank joined six U.S presidents as well as Nobel Prize winners and industry leaders as a recipient of the Ellis Island Medal of Honor. In 2017, Frank was presented the Unite4: Humanity Celebrity ICON Social Impact Award. In February 2018, Frank shared the stage with Matthew McConaughey at Universal Studios at the LA City Gala and was presented the first City Gala Hero Award. In June 2019, Frank joined 89 celebrities when he received his “STAR” on the Las Vegas Walk of Fame.

Frank’s life story was told in his book, Wish Man, and was later featured in a motion picture by the same name that was released in June 2019, which can be seen on Netflix. Copies of the book, Wish Man will be available for purchase at the event along with a children’s book he wrote called Wishes Won’t Wash Dishes to raise additional funds for his charities.

The thing about wishes…They sometimes come true. Now and then they’ll be granted. You can work for them too.” – Frank Shankwitz

About In The Limelight Media

In the Limelight Media is multi-media platform comprised of video, a podcast, and a digital magazine dedicated to offering educational, empowering, and entertaining subject matter. With a laser focus on showcasing entrepreneurs, the shows can be seen on ROKU, Apple TV, Amazon Fire, Google Play, Sony, Tivo, DailyMotion, and many more. The ITL podcasts are heard on Apple Podcasts, Google Podcasts, Amazon Music, Pandora, Podbean, Spotify, Stitcher, and Inspired News Radio. The In the Limelight magazine is a quarterly digital publication.

Women's Month illustration by Heather Skovlund for 360 Magazine

Where Women Made History campaign

National Trust and Benjamin Moore Honor Women’s Impact on American History

This month, the National Trust for Historic Preservation, in partnership with Benjamin Moore, announced plans to restore two buildings that honor the significant contributions of diverse women to American progress.  Azurest South in Petersburg, VA, was designed in 1939 by Amaza Lee Meredith, one of the country’s first Black female architects; and the McDonogh 19 Elementary School in 9th Ward of New Orleans, LA, was one of the first schools integrated in New Orleans after the landmark 1954 Supreme Court case, Brown v. Board of Education.

Both projects are part of the National Trust’s Where Women Made History campaign and a continuation of the collaboration between the National Trust and Benjamin Moore launched in 2020 with the interior restoration of the Women’s Building in San Francisco, CA, and the exterior transformation of the Odd Fellows Building in Astoria, OR.  Support from the National Trust and Benjamin Moore for these sites of women’s achievement and empowerment comes during a critical time of global pandemic and economic uncertainty in which women across the country are in crisis.

Christina Morris, manager of the Where Women Made History campaign for the National Trust, said, “The women whose stories are preserved in these places embody the spirit of the Where Women Made History campaign.  These are women who pushed beyond the boundaries of what they were told was acceptable or even possible.  We owe them an enormous debt for establishing the essential—but often unseen—foundation that lifts up women and girls today and gives them the freedom to pursue their own dreams.”

“It is a privilege to be able to preserve several historic sites with significant roots in women’s history,” said Jeannie West, Benjamin Moore Senior Vice President of Human Resources.  “Together with the National Trust, we’ll pay homage to these female trailblazers who helped shape us into the nation we are today.”

The National Trust’s Where Women Made History campaign is designed to address the centuries of gender inequality that have led to the erasure of many pivotal stories of women’s history, creating an inaccurate perception of their fundamental role in shaping American identity.  These inequalities have been laid bare over the last year of the COVID-19 pandemic, with its disproportionate and devastating effects on women, particularly women of color, who were forced to shutter their businesses and who became unemployed at a rate four times higher than their male counterparts.  Through the Where Women Made History campaign, the National Trust plans to raise and invest $10 million in philanthropic support to elevate and preserve 100 places across the country where women of all backgrounds, ages, beliefs, and identities have made history.

In addition to the four Benjamin Moore projects, the campaign is active on many other fronts, conducting a nationwide crowdsourcing effort that garnered over 1,200 formerly unrecognized places where women made history from across all 50 states; adding new sites related to women artists to expand the diversity and representation in the National Trust’s Historic Artists Homes and Studios program; providing grants to directly support dozens of projects and places of women’s history around the country; creating the first all-female HOPE (Hands-On Preservation Experience) Crew projects to empower the next generation of female preservationists and craftspeople through the restoration of women’s history sites; sharing the stories of groundbreaking female leaders in Preservation magazine; and taking action to save nationally-significant places of women’s history, such as the San Francisco, CA, home of LGBTQ+ civil rights pioneers and activists Del Martin and Phyllis Lyon, Natalie de Blois’s spectacular Terrace Plaza Hotel in Cincinnati, OH, and the National Historic Landmark Harada House in Riverside, CA, where Sumi Harada played a critical role in a lawsuit that allowed Japanese Americans to own property in California and later provided a safe haven for Japanese Americans who had been forcibly relocated to incarceration camps during World War II.

In partnership with Benjamin Moore, the two new sites announced this month highlight the impact African American women have had on American history.

Architect, educator, and artist Amaza Lee Meredith designed Azurest South in 1938 as the lifetime residence and personal studio for herself and her partner, Dr. Edna Meade Colson. Ms. Meredith also is credited with establishing and running the Fine Art Department at Virginia State University (VSU) for over two decades.  The home is now owned by the VSU Alumni Association. Benjamin Moore will provide approximately 150 gallons of paint to help with restoration work on both the interior and exterior of the small but stunning Moderne property, and we hope to include students in the VSU Fine Art Department in the project to carry Amaza Lee’s legacy forward to the next generation.

McDonogh 19 Elementary is one of two historic sites in the 9th Ward of New Orleans, LA, where school desegregation first took place. On November 14, 1960, three six-year-old girls – Leona Tate, Gail Etienne, and Tessie Prevost – made history when they climbed the 18 stairs to enter the then all-white school. On the same morning, Ruby Bridges integrated William Frantz Elementary. These four girls became the first African Americans to integrate formerly all-white schools in the Jim Crow Deep South and have since been known as the “New Orleans Four.”

Closed in 2004, the McDonogh 19 Elementary School is currently being transformed by the Leona Tate Foundation for Change, Inc. as a mixed-use facility, that, in addition to senior housing, will feature education and exhibition space dedicated to the history of New Orleans public school desegregation, civil rights, and restorative justice.  The building is being renamed the Tate Etienne & Prevost Interpretive Center.

Both sites are expected to be completed by summer 2021, and their progress and transformation will be documented with photos and videos that will be released later this year.

About the National Trust for Historic Preservation
The National Trust for Historic Preservation, a privately funded nonprofit organization, works to save America’s historic places.

 

Markice Moore image by Starz for use by 360 Magazine

Markice Moore Q&A

By: Emily Bunn

The most sought-after ‘bad guy’: Markice Moore is a rising force to be reckoned with in Hollywood’s entertainment industry. Most notably recognized for his role as Ray Ray on the hit seriesSnowfall,” Moore is continuing to flesh out his acting resume with his upcoming involvement with 50 Cent’s show on Starz, “Black Mafia Family.” “Black Mafia Family” tales place in the late 1980s and is based on the story of two brothers, Demetrius “Big Meech” Flenory and Terry “Southwest T” Flenory, who had been involved in money laundering and drug trafficking schemes. We sat down with the rising star to discuss the relevance of “Black Mafia Family”’s themes in the present, Moore’s method acting experiences, upcoming music releases, and more.

Where were you when you received the call to join the cast of “Black Mafia Family”?

I was in Las Vegas at the craps table and I just lost $200. So when my manager called it was the best news ever!

What are you most excited about regarding your involvement in “Black Mafia Family”?

I’m most excited about working with 50 Cent again after working on “The Oath” with him for Crackle. His name rings bells in Hollywood now, so it’s an honor to be attached to his brand.

How do you feel about being popularly cast into roles as antagonists or villains?

Wow! I’m popularly casted! That’s kind of cool. I fucking love it! I love playing the bad guy, I mean, I think we all kind of relate to the bad guy. Some of us just don’t have the balls to do what he does, you know. To commit to antagonizing is a skill set.

What has been your favorite role you’ve ever played, and why?

Ryan Payne on The Paynes was my favorite character because he was so goofy and a nitwit. Even my mother called and told me, “You’re really acting now, Ryan is a dumb ass.”

Both “Snowfall” and “Black Mafia Family” revolve around crime and drugs in the 1980s. Can you speak on the relevance of these themes within the shows as still existing today?

Well if we may go a little deep, I believe it’s important to touch on these topics because our culture, African American culture, has been systematically targeted so heavily by oppressors using tactics like drugs and violence as conduits to control our narrative. It’s important that we take some of that power back and tell our sides of those stories. They use their mediums to paint a picture of us as only drug dealers, instead of humanizing us like they do their heroes.

How did your experience living in Atlanta compare to the experiences illustrated in your involvement with the film, “ATL”?

It was literally the same. At the time of filming I was hustling, bootlegging liquor, and playing with guns. My Austin character kept me out of trouble.

Following your 2020 release of “Nervous,” are you looking to put out any more music soon?

Yes. Absolutely. I am one half of a rap group called Pool Boys.  We are releasing more new music this summer. Right now, we have “Nervous,” “Cold,” and another record called Clubhouse that’s going crazy!

Are there any other upcoming acting projects you’re working on to come in 2021 that you can tell us about?

Yes! I have a production company called, “TABLE READ PRODUCTIONS” and we are working on a movie made by people in the clubhouse called, “Green Bean Me.” So, be on the lookout for that.

love illustration by Sara Davidson for 360 Magazine

The Power of Forgiveness

Why Michelle Obama’s Prayers for Forgiveness in the Royal Family Matter for Everyone

By: Lorena Junco Margain

Michelle Obama recently made news again, this time saying, in an interview with Access Hollywood, that she “prays that there is forgiveness” between Meghan Markle, Prince Harry and the Royal family.

 As an advocate on a mission to promote forgiveness as a force for personal and universal change, I couldn’t agree more. In fact, Michelle Obama’s message of forgiveness is about far more than the Royals: the world at large should take it heart to heart. That’s because only forgiveness can truly heal people and relationships.

This is something I have experienced firsthand. Several years ago, just after my third child was born, I learned I had a tumor on my adrenal gland. Although not life threatening, the condition was serious and required surgery right away. Having long experienced unexplained symptoms of dizziness and lethargy that neither medications nor holistic or Ayurvedic treatments have helped, I was relieved by the news. It seemed there was finally a simple solution to helping me regain my joy and strength: surgery. I could hardly wait for it to take place.

But even surgeons can make mistakes, as I learned. After the procedure, I felt no better. In fact, my condition, including crushing fatigue, worsened. There were days when I could not get out of bed.

It took months of pain, anguish and continual medical appointments for me to discover that the surgeon had made a terrible, irreversible error. I now live with only one half of one adrenal gland, and must contend with a lifetime of medical issues.

My family’s immediate reaction was: let’s seek revenge. Let’s sue the surgeon for everything he’s worth. My friends agreed. But this thought brought me no comfort. On the contrary: the idea of devoting my precious energy to pursuing the negative force of revenge made me feel even more bitter and exhausted.  I realized it would not mend my broken body or soul.

So I chose instead to embark on a quest for peace and healing—beginning by seeking space in my heart to forgive. I write about this in my memoir On the Way to Casa Lotus.

True forgiveness, I have learned, heals us. It brings us back to peace and joy. This is why I echo Michelle Obama’s prayer for forgiveness between the Duke and Duchess of Sussex and the Royal family.

But this is not just about individuals―it’s also about the world. Especially in these tense, divisive times the Royal family, Meghan and Harry are in a unique position to model forgiveness for all to emulate.

Here are some of the points about forgiveness that I encourage the Royal family, Meghan and Harry―and the world―to embrace:

●      If we refuse to forgive, we do so at our own peril for there will be no real peace or healing.

●      Forgiveness does not require us to make excuses for the person(s) who wronged us or to forget that wrong was done; it requires us to believe that they are still capable of good, that they still have value, that they have good intentions and the ability to learn and grow.

●      It’s okay to be angry, even within forgiveness, for forgiveness makes room for both rage and redemption.

●      Forgiveness must be sincere. Lip service will not mend or heal you.

●      Forgiveness is an ongoing process. You don’t just decide to forgive and then turn the page. That decision is more accurately called “denial.”

I am on a mission to share my story so that the world can begin to recognize the power and the benefits of forgiveness. Imagine how much impact a Royal display of forgiveness might have.

YSB Tril Touchdown BTS Photo. Credit: Nick Mays. for use by 360 Magazine

YSB TRIL × BANKROL HAYDEN – TOUCHDOWN

YSB TRIL & BANKROL HAYDEN DITCH FOOTBALL PRACTICE IN NEW VIDEO “TOUCHDOWN” 

After unleashing his thrilling video “Ain’t The Same,” Tril tag-teams with Bankrol Hayden for their explosive anthem “Touchdown.” Directed by Rick Lancaster, “Touchdown” is a bouncy anthem highlighting the pair’s late-night escapades. Shot in Los Angeles, the young tandem ditch football practice to have fun with some spry, athletic women. Looking to cause mischief around town with his paintball gun, Tril’s steely confidence and sticky hook sets the tempo for this lively collaboration. Watch HERE.

For its first full week, “Touchdown” recently passed 500K global streams to-date on Spotify and was featured on a bevy of playlists including Hip-Hop Mixtape, Most Necessary, Signed XOXO and NMF. After its release, the record also went as high as No. 2 on SoundCloud’s New and Hot chart.

Throughout 2020, the rising rookie showcased his versatility and rock-solid work ethic, amassing his streaming totals to a whopping five million independently.  Anchored by his electric single “Feel It,” which sits at nearly two million streams on Spotify, Tril’s standout year earned him a performance slot for NBA #2KFest celebration. Last April, GrungeCake also lauded the young hyphenate for his “undeniably catchy, singsongy hook and fast-paced verses” on “Do It Most.” Then, in December, Flaunt Magazine highlighted Tril’s action-packed video “All Da Action” and dubbed him “a force to be reckoned with.” To cap off his strong run, Tril finished the year strong with his visual “Workin.”

Tril thrives on self-reliance, as he’s proven to record his music, film his videos, and has even developed a strong connection with his fans on social media. With Roddy Ricch and Juice WRLD serving as influences, YSB’s road to greatness will come sooner than later.

bottle illustration by Ho Szemui for use by 360 Magazine

Perfect Hydration × the American Red Cross

Perfect Hydration Alkaline Water Becomes an Official Supporter of the American Red Cross

Alkaline water brand supports disaster relief and blood services efforts with $250k donation 

Perfect Hydration (pH)­–the ultra-purified alkaline water with electrolytes–is now an official supporter of the American Red Cross. Perfect Hydration will contribute $250,000 in monetary and product donations to help the nationally renowned humanitarian organization in their disaster relief efforts and blood services programs.

“It’s an understatement to say that the past year has been tough. We have been seeking an impactful way to give back to our communities when they need it most. Perfect Hydration recognizes the Red Cross has a critical role in leading efforts to provide lifesaving services during this devastating pandemic and beyond. This was the catalyst for our organization’s decision to support this most credible philanthropy,” said Louisa Lawless, Chief Strategy Officer at Stratus Group’s Perfect Hydration. “We are honored to donate product, money and our time to the Red Cross, and we also thank the first responders, medical personnel and volunteers who make immediate, lifesaving relief possible.”

For more than 125 year, the mission of the Red Cross has been to prevent and alleviate human suffering in the face of emergencies. Unfortunately, emergencies big and small don’t stop during a pandemic, and neither does the essential work of the Red Cross. According to the organization’s website, the Red Cross continues to respond to disasters and emergencies every 8 seconds, and supplies about 40% of all blood and blood components within the U.S. During times of uncertainty, the Red Cross stepped up their vital duties, and are now in need of support, donors and volunteers more than ever.

“The Red Cross is proud to count Perfect Hydration as a partner in making sure we can continue to deliver our lifesaving mission nationwide due to this public health emergency,” said Don Herring, chief development officer at the American Red Cross. “Your gift helps ensure that the Red Cross can help patients in need of blood and ensure that, due to the coronavirus outbreak, we are able to provide critical relief services to people affected by disasters big and small.”

As an Official Supporter of the Red Cross, Perfect Hydration’s donation of cash will help build community resiliency and bring relief to people across the U.S. who are recovering from disasters like wildfires, extreme weather events. At a time when the need for blood and plasma donations are at an all-time high due to COVID-19, bottles and new cans of Perfect Hydration Alkaline Water will be provided to hydrate Red Cross’ blood service donors and volunteers.

Through the power of their influencer and partner networks, Perfect Hydration will garner additional awareness of their tireless work during unprecedented times.

“If 2020 has taught us one thing, it’s that life can be unpredictable,” said Julian Edelman, Patriots Wide Receiver and Perfect Hydration Partner. “We all want to feel like someone has our back, and the Red Cross provides that feeling for so many people in need. I am proud to be a part of the Perfect Hydration team and fully support the contributions to the Red Cross.”

“I was so excited to hear that Perfect Hydration will be working alongside such an important and influential charity,” said Livlo Golding, fitness and wellness expert and Perfect Hydration Ambassador. “I’m all about wellness, and sometimes staying well requires help from our community and organizations like the Red Cross. I’m looking forward to seeing how pH will support the Red Cross’s disaster relief and blood services efforts this year.”

Perfect Hydration enhanced alkaline water can be found in recyclable bottles, recycled plastic bottles and new aluminum cans at convenience, mass, drug and grocery stores nationwide and online via Amazon and Instacart. For more information, visit their website or follow the brand on Instagram or Facebook.

About Perfect Hydration Alkaline Water

We all know that water is foundational to our well-being – our health and our life depend on it. The team at Perfect Hydration is committed to producing the finest water possible. Our 9.5+ pH alkaline water is purified to its cleanest form through 9-stages of filtration, enhanced through a proprietary alkalizing process, and balanced with electrolyte minerals. pH Alkaline Water is currently offered in grocery, convenience, club and online channels across the US and is an Official Supporter of the American Red Cross. Perfect Hydration is part of the Stratus Group, a diversified, LA-based company that excels in identifying and producing innovative, on-trend, great tasting, better-for-you, natural beverages.

Cannabis illustration by Rita Azar for 360 Magazine

Hemp Gummies vs. CBD Gummies

What Are the Big Differences?

The sheer number of CBD gummies available in the market today would have been unimaginable even a few years ago. However, this increase in availability has also created a fair amount of confusion when figuring out what to buy.

One of the biggest confusions regarding gummies is the difference between CBD gummies and hemp gummies. They sound similar, but they can be significantly different.

So, what are the differences between them?

Hemp and CBD: Where Do They Come From?

It is sometimes tricky to identify hemp gummies. Australia is a country that, among others, doesn’t always these products easily identifiable.

This is because both CBD and hemp products come from the hemp plant. CBD itself is a cannabinoid found within hemp plants’ flowering buds, stalks, and stems, and it is present in varying quantities depending on the strain.

Hemp, however, is a less specific term, as it refers to the entire plant. Typically when a hemp product is advertised without mention of CBD, it’s made using hemp seed­–an entirely different by-product. Some hemp products do contain CBD, but can’t simply advertise it as just a CBD product. This creates a lot of confusion surrounding hemp products.

What You Need to Keep a Watch out for When Buying Anything Called “Hemp”

As the CBD products’ market continues to grow, some companies have taken advantage of the lack of understanding around hemp-based products.

This is why it’s essential to be aware of exactly what you’re purchasing when buying CBD products, especially when they are labeled as “hemp.”

Manufacturers and retailers looking for easy money might be tempted to market various, cheaper hemp products and imply that they are made from CBD. This could include hemp seed oil, a food oil extracted from the seeds of hemp plants.

Through careful marketing and manipulation of search terms, retailers might suggest that their cheaper product contains some CBD oil, even though it doesn’t whatsoever.

The vital thing to do when looking for new CBD products is to ensure that careful attention is paid to both the ingredients list and any lab reports the company provides. Though not every retailer provides them, lab reports are vital in ensuring that the product’s ingredients are precisely what they say they are.

However, this doesn’t eliminate all of the confusion–why are some gummies named both? Why are there both hemp gummies and CBD gummies available at reputable sites like Premium Jane?

Why Hemp Gummies & CBD Gummies Both Exist

While it is generally true that some retailers will trick customers into believing that their hemp products contain CBD, sometimes these retailers are telling the truth.

This is primarily due to specific laws and requirements across different nations. Many countries, Australia being one example, have a strict requirement for advertising products related to cannabis. In these places, it is sometimes beneficial to only refer to their products as being “hemp gummies” rather than specifically mentioning the CBD concentration that they contain.

Partly to avoid legality issues, but also because of search terms, it is not unheard of to have all sorts of cannabis products be erroneously referred to as merely “hemp.”

Final Thoughts on Hemp Gummies vs. CBD Gummies: What Are the Big Differences?

It is pretty confusing when trying to shop for some CBD gummies to find that they have all sorts of different names with no clear explanation.

To make the whole experience easier, always do your due diligence and make sure you know what you are buying. Through trustworthy lab reports, independent website reviews, or just word of mouth, try to only shop at dependable, established brands.

While there are plenty of cheaper products available on unheard-of, mysterious websites, the best thing to do is to shop with the biggest, most trustworthy CBD retailers.

 

new candy illustration by Rita Azar by 360 Magazine

Timing Your CBD Gummy Ingestion

How Long Until CBD Gummies Kick In? And How Long Do They Last?

It’s no secret that CBD gummies are everywhere these days. Still, many people are hesitant to use gummies in place of a standard CBD oil tincture. One of the most significant factors that stop people from feeling comfortable with things like CBD gummies, is the lack of certainty about how long they take to kick in.

So, how long should it take before CBD gummies kick in, and how long can you expect them to last? Let’s take a look.

What Are CBD Gummies?

CBD gummies are a particularly interesting form of CBD because they are one of the few types that users directly ingest. While other forms of CBD involve direct absorption (i.e. sublingually or topically), CBD gummies are exposed to the digestive metabolic process. This can make it tough when it comes to figuring out how long gummies take to kick in.

How Long Until The CBD Gummies Kick In?

A whole host of different factors, from biological and genetic to environmental and dietary, impact the expected time it can take for CBD gummies to start working. A big factor is the fact that CBD gummies are imbibed orally by ingesting them. This means that their expected time to take effect can vary pretty drastically depending on when the user last ate.

More food sitting in their stomach waiting to digest means a longer wait before the effects are noticed. Furthermore, everyone has an individual rate of metabolism, which will control the rate that the CBD is absorbed.

Weight is another issue – CBD is fat-soluble, which means that it will tend to stick to fat molecules. Those that carry around a bit of extra weight might find that their CBD gummies take longer to take effect.

Finally, the actual CBD composition of the gummy plays a considerable role. Stronger CBD gummies will last longer, but their effects might take awhile to peak due to their prolific intensity.

How Long Will The CBD Gummy Last?

The rate that CBD lasts in the human body is dependent on its half-life, which is how long the body takes to work through half of the concentration of CBD. Unfortunately, the exact half-life of CBD has not yet been accurately pinpointed. Some studies shows that it can vary considerably based on the method of consumption.

On average, the half-life of CBD seems to be between 10 hours and 24 hours, though this is again entirely based on the method of consumption.

Final Thoughts: How Long Until CBD Gummies Kick In, And How Long They Last

Lots of new people are starting to try CBD gummies, especially in the UK, as the market has really blossomed in the last decade. Unfortunately, it is nearly impossible to pin down the specific amount of time that CBD gummies take for their effect to take hold. A combination of weight, metabolism, the CBD’s strength, and even just individual genetics govern pretty much every aspect.

CBD Health illustration for 360 Magazine

How to Become a New CBD Oil Distributor in the UK

Ever taken a look at the burgeoning CBD market in the UK and wanted to see if it was possible to become a distributor? It’s now possible to sell the best CBD oils in the UK.

CBD oils in the UK have blossomed in the last decade, with more and more people making and selling them. But how difficult is it to get started in the industry? How does someone become a new distributor?

First Steps to Becoming a CBD Oil Distributor: Legality

The first–and frankly the most important–thing a new CBD oil distributor needs to know is the local laws regarding the sale and possession of CBD oil. While most people are familiar with the legally permissible quantity of THC in CBD oil products, those planning to become a distributor need to know a whole lot more.

For instance, CBD oil distributors are likely going to want to advertise their services somehow, mostly through internet ads. Unlike many other industries, the sale of CBD oil is heavily restricted when it comes to advertisements.

Prospective distributors can’t ever claim specific medical benefits surrounding CBD oil, nor can they hope to get away with making statements that cannot be substantiated with scholarly evidence.

In advertising and selling, CBD products are held to a much stricter standard than most products. Ensure that you have a complete understanding of the laws surrounding advertisements and storage of CBD products.

Building a Brand: How to Become Recognized & Known in the CBD Community

While CBD oil products used to be a pretty rare sight in the UK, there are now more brands than one could have imagined.

This is great for the consumer but is actually a big issue for new distributors, as it means that there is a tremendous amount of competition. Not only is there plenty of competition, but many of the most successful brands have existed for years now. This means that they are recognized and expected to be of consistently high quality.

As a new CBD oil distributor, the way to overcome this is with diverse, innovative packaging and strong brand awareness.

This is the kind of thing that requires a considerable amount of research and effort to get right. Any new entrant into this industry requires super strong branding and in-depth knowledge of social media.

Consider launching a variety of social media platforms, as well as hiring someone to manage them for the company.

It can be especially difficult to run a distribution company while also managing a social media presence, so hiring someone to take care of that for the company could be a big help.

Furthermore, try and build up the brand’s image any way possible; if customers don’t recognize the brand, then they won’t be likely to buy from it, no matter what it is selling.

Perhaps the Most Important: Only Sell Great Products

The most crucial part of becoming a new CBD oil distributor, and indeed starting any business in any industry, is to sell only high-quality products.

There are all sorts of lower quality, cheaper alternatives out there for CBD products, but they won’t help you build an exciting and successful brand.

After all, studies have shown that stronger and better quality CBD oil products tend to offer a much better effect. This is well-known to consumers, and so people won’t be inclined to come back to a CBD oil brand if they don’t feel like they can trust what’s being sold.

There is a lot to learn and understand about building a brand, the legal issues of cannabinoids, and the logistics of CBD in the UK. However, it all comes secondary to the quality of the products being offered.

If a new CBD oil distribution brand doesn’t offer great stuff, then people won’t be inclined to try it, nor will they come back after giving it a chance.

It can be really difficult. In fact, it seems almost impossible, but becoming a CBD oil distributor in the UK is certainly possible if the brand focuses on selling only the best stuff they can find.