Up and coming multi-hyphenate filmmaker, Ruslan Pelykh has been commissioned by luxury dealership McLaren Beverly Hills to direct a one-of-a-kind video featuring the McLaren 720S Spider. The 720S Spider has the best of both worlds as it combines the adrenaline pumping rush of a supercar while sporting a retractable roof allowing the driver to enjoy its smooth ride under the sun to fully embrace the Los Angeles lifestyle.
The video, which was launched on McLaren Beverly Hills’ YouTube channel, features a captivating Helios Orange 720S Spider and models Michael Yerger, Ari Welkom, and Brittany Phillips, and was produced by Adam Maffei. Similar to the McLaren designers, Pelykh is inspired by the human form and captures close-ups of the models’ body parts in movement, illustrating the correlation to different components of the vehicle. To Pelykh, a woman’s curves mirror the ergonomically designed outer shell, a shoulder morphs into the hood of a car, and a spinal cord resembles the spoiler. Pelykh masters the art of creating powerful yet graceful imagery by contributing an innovative and cutting edge perspective, unlikely to be seen by supercar connoisseurs.
As such, this production marks Pelykh’s first supercar-focused project. The video also accentuates the intricacies of the car as well as the unique interiors and views of the dashboard from the driver’s seat. The glossy exteriors are beautifully highlighted and the distinctive details that are exclusive to the McLaren design are brought to the spotlight. The video comes to an end with a sensual display of the power of touch, concluding with an invitation to the viewer to climb into the driver’s seat.
“As a child, I was fascinated with cars and as I grew older that passion turned into sketching them, specifically coming up with my own designs. I drew cars nonstop and to now be able to create a video for McLaren Beverly Hills is a very special project for me. When I look at a McLaren I see not only hard work, high technology, and a perfectly made vehicle, I see it as artwork and the emotions people put into the process from design to completion. This specific model, the 720S Spider immediately made me think of the human body so I went with that route and started shooting the model’s bodies against different components of the car. All of my videos are shot by hand and I handle the postproduction, which is not very typical in the industry, but McLaren Beverly Hills gave me the full freedom to develop my idea and vision and because of that, I was able to create a video how I imagined.”
-Ruslan Pelykh, Director
“At McLaren Beverly Hills, we wanted to develop a new project that was less about racing and more about art. When I first saw the 720S, I was awestruck at the beautifully sculpted lines and curves of the body. I wanted the vehicle depicted in a way that tells a story and accentuates how incredibly sexy this car is and that’s exactly what came about through our collaboration with Ruslan. He was given free creative reigns and he forged something so special.”
-Llewyn Jobe, Director of Variable Operations at O’Gara
Ukranian born, New York City-based Pelykh is known for his artistic vision and handheld camera usage. He has worked with brands such as Alexander Wang, British Vogue, L’Officiel Italia, Rag & Bone and models including Alexina Graham, Doutzen Kroes, Elsa Hosk, and Hailey Bieber amongst others.
The McLaren 720S Spider performs like no other as it is exceptionally fast yet still boasts a phenomenal driver engagement. At the heart of the 720S Spider is a 4.0-liter twin-turbocharged V8 engine that generates 720PS and 770Nm allowing the speed to go from 0-60mph in 2.8 seconds and 0-124mph in just 7.9 seconds. The Retractable Hard Top is a new design by McLaren with a one-piece carbon fibre roof panel as standard. For open-air driving, the roof can be lowered in just 11 seconds at speeds of up to 31mph.
The McLaren 720S Spider is available for purchase at McLaren Beverly Hills (price upon request).
About O’Gara Coach
O’Gara Coach, established in 1976, has served Southern California for more than 43 years, with locations in Beverly Hills, San Diego, and Westlake Village. O’Gara Coach is a factory-authorized dealer for Alfa Romeo, Aston Martin, Automobil Pininfarina, Bentley, Bugatti, Genesis, Karma, Koenigsegg, Lamborghini, McLaren, Maserati, Rimac and Rolls-Royce Motor Cars. Through unparalleled performance, O’Gara Coach has become respected as one of the largest and most prestigious dealer groups in the entire world. http://www.ogaracoach.com
McLaren 720S Spider
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