Posts tagged with "diner"

Tyga illustration done by Mina Tocalini of 360 MAGAZINE.

Tyga Bites

Grammy-nominated hip-hop artist, Tyga, joins forces with renowned restaurateur Robert Earl and Earl’s son Robbie, for the launch of TYGA BITES, a celebrity-owned virtual dining concept. Now available through Grubhub, TYGA BITES is a delivery-only concept that specializes in antibiotic-free, oven-baked, boneless chicken bites. Grubhub will be offering free delivery on orders of $15 or more for the entire month of August to new and existing customers on their first purchase of TYGA BITES*.

With the idea conceived by Tyga, Earl paired the artist with acclaimed chef, author, and TV personality, Eric Greenspan, to create a carefully crafted, bite-sized all-natural chicken that’s baked, not fried. Tyga curated TYGA BITES by adding his own specialty spice dusts that sprinkle the chicken with the right amount of sweet and spice, along with a wide variety of dipping sauces to further enhance the flavors.

“I wanted to make sure the whole menu, flavors, and even the packaging was on point,” said Tyga. “The bites are baked just right; choose a dip then take a sip! I even threw in some chocolate chip cookies for dessert.”

TYGA BITES’ online menu offers crispy, oven-baked chicken bites in three different spice dusts including Black Garlic, Lemon Black Pepper, and Peri-Peri, a mix of tangy, sweet and spicy. The bites will also be served with the option of twelve different dips, along with regular or sweet potato Tyga Tots, chocolate chip cookies, and beverages.

“Tyga has been an inspiration to collaborate with on this brand—his instincts are spot-on,” said Robert Earl, Founder of Virtual Dining Concepts. “Consumers can now enjoy TYGA BITES at home through our partnership with Grubhub, offering contact-free delivery for everyone’s added comfort and peace of mind.”

“Today begins the independent restaurant revolution,” Robbie Earl elaborates. “We have created a blueprint that restaurants can truly benefit from with our VACs (virtual additional concepts). We are offering restaurateurs the opportunity to operate a second brand within their existing brick and mortar location, increasing their bottom line by also becoming a virtual kitchen owner.”

“Working with our partners at Virtual Dining Concepts on the new TYGA BITES brand, we have the exciting opportunity to provide our diners a new variety to choose from when ordering in,” stated Kevin Kearns, Senior Vice President, Restaurant Network at Grubhub. “We’re thrilled to give independent restaurants on our platform the opportunity to increase their total business by working with TYGA BITES, and by adding new locations across the country for our diners to try – it’s a win, win for everyone.”

TYGA BITES is now available in more than 30 major markets across the country, and with the support of independent restaurants, it is projected to have contracts with up to 500 locations by the end of August. Consumers based in Los Angeles, New York, Boston, San Francisco, Phoenix, Chicago, Philadelphia, Denver, Las Vegas, Houston, Washington D.C., Austin, Seattle, Salt Lake City, Pittsburgh, Albuquerque, Sacramento, St. Paul, Kansas City, Scottsdale, Columbus, Minneapolis, and Louisville are among the first wave with many additional locations opening soon.

A delivery-only virtual restaurant launched by Grammy-nominated recording artist Tyga and restaurateur Robert Earl, TYGA BITES taps into kitchens of existing brick-and-mortar restaurants located across the U.S. and is delivered to your door thru Grubhub. The menu features tender chicken that is baked and flavored with a choice of seasoning dusts, accompanied with a wide selection of dipping sauces, sides, and cookies. TYGA BITES initial rollout includes the following cities: Los Angeles, New York, Boston, San Francisco, Phoenix, Chicago, Philadelphia, and Denver. Additional locations will be added regularly. Consumers looking for a location near them should search for TYGA BITES on the Grubhub app. For more information please follow us @eattygabites on Instagram, Twitter, and Facebook.

Grubhub is a leading online and mobile food-ordering and delivery marketplace with the largest and most comprehensive network of restaurant partners, as well as nearly 24 million active diners. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub features nearly 300,000 restaurants and is proud to partner with more than 200,000 of these restaurants in over 4,000 U.S. cities. The Grubhub portfolio of brands includes Grubhub, Seamless, LevelUp, AllMenus and MenuPages.

Follow Tyga Bites: Facebook | Instagram | Twitter

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Surface × 2×4 × Rockwell Group

Surface Presents The Diner by David Rockwell in Collaboration with 2×4

Opening at Salone del Mobile 2018, The Diner will celebrate American design now through design, food, and activations

April 17–22, 2018, Via Ferrante Aporti 15, Milan

In honor of its 25th anniversary, leading American design magazine Surface will unveil The Diner, in collaboration with architect David Rockwell, during the Salone del Mobile in Milan this April. The Diner will be a celebration of American design, presented as an unforgettable contemporary interpretation of the archetypal roadside restaurant.

The installation will immerse visitors in four distinct environments. Drawing on an expertise in hospitality and set design, Rockwell and the LAB at Rockwell Group are using the rituals of the diner as reference and departure points, linking the past and the future of an essential American icon. The entrance, inspired by the Airstream, will feature fresh coffee and homestyle pie. The journey will continue with an East Coast-style luncheonette, where visitors can enjoy milkshakes and other classic diner fare. A branded version of grilled cheese sandwiches will be served in the third segment of the space, a room that pays tribute to diners of the Midwest. The experience will conclude with a laid-back West Coast lounge concept.

“We are thrilled to be working with Surface on The Diner,” says Rockwell, founder and president of Rockwell Group. “Diners are uniquely American and enduring in our cultural iconography. Our goal is to capture the restaurant’s inherently optimistic and democratic spirit that draws people of all backgrounds to create a welcoming, lively, engaging, and fun environment.” To round out The Diner, Surface is tapping additional emerging and established U.S.-based designers and firms, including the renowned design studio 2×4, which is creating the project’s visual identity, from custom fonts and signage to menus. “Outside of the U.S.,” says Susan Sellers, creative director and partner at 2×4, “many would say one of

America’s distinctive qualities is optimism—an endless appetite for openness, possibility, and potential. I would say that American identity is currently challenged. We wanted to capture that paradox in The Diner’s identity.”

“I couldn’t be more excited to be partnering with David Rockwell and 2×4,” says Surface editor-in-chief Spencer Bailey. “Bringing this powerhouse team to the international stage during the world’s largest design and furniture fair is the perfect way to celebrate Surface’s 25th anniversary.”

The concept, strategy, and execution of The Diner is being done in partnership with strategic consultancy firms Jacob Peres Office and Allenby Concept House. A collaboration with Ventura Projects, the installation will be part of the Ventura Centrale exhibition at warehouses underneath Milan’s Central Station. Open for seven consecutive days, The Diner will be a place to eat, relax, meet old friends and make new ones, and recharge. During the week, it will host a daytime talk series and in the evenings it will transform into a nightclub with late-night performances and parties.

Press Preview:

Monday April 16 3pm – 7pm

Opening Dates and hours:

Tuesday April 17 to Sunday April 22, 10 a.m.— 8 p.m.

About Surface Magazine

Surface is the definitive voice of global design. For 25 years, the publication has produced authoritative and thought-provoking stories on architecture, art, design, fashion, and culture. Surface offers a clean aesthetic and incisive writing with an emphasis on process and craftsmanship. Surface is a compass for today’s creative leaders and a barometer for what’s new and what’s next.

www.surfacemag.com

About Rockwell Group

Based in downtown New York with a satellite office in Madrid, Rockwell Group specializes in a wide array of work from luxury hospitality, cultural, and healthcare projects, to educational, product, and set design. Founded in 1984 by David Rockwell, Rockwell Group takes a cross-disciplinary approach to its inventive array of immersive projects. A strong commitment to explore and experiment resulted in the formation of the LAB at Rockwell Group, a design innovation studio that blends interactive technology, architecture, strategy, and storytelling. Crafting a unique and individual narrative concept for each project is fundamental to Rockwell Group’s successful design approach. From the big picture to the last detail, the story informs and drives the design.

www.rockwellgroup.com

About 2×4

Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2×4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid. The focus of the studio’s work is brand strategy for cultural and commercial clients who value the power of design. 2×4 identifies and clarifies core institutional

values and creates innovative, experiential, participatory and visually-dynamic ways to engage key audiences worldwide. 2×4’s intellectual and creative conviction is that thoughtful design can make an essential contribution to every level of cultural discourse.

http://2×4.org/

About Ventura Projects

Ventura Projects are curated exhibition areas that present the latest developments at the forefront of contemporary design. Each Ventura Project involves carefully selected exhibitions that also feature temporary initiatives, special projects and/or creative hospitality concepts. Whether as a design district or integrated exhibition, Ventura Projects stands out with its focus on content, creativity and experimentation. Its dynamic curated format balances renowned designers with emerging talents, independent studios with established brands, design academies, galleries and institutions. Conceptual experiments are juxtaposed with professional presentations. In this way,

visitors are challenged to view design from different perspectives, and participants are connected with others working beyond their own domain. In line with the widening scope of design, the event’s open approach gives participants flexibility to present their work in a way that best suits their practice.

www.venturaprojects.com/

About Jacob Peres Office

Jacob Peres Office is a strategic communications and design consultancy with an international client base. Jacob Peres Office provides strategic international communications support, design direction and brand development. Their approach is tailored to each client, using incisive strategic insight and cross-fertilisation of ideas and knowledge to achieve its clients’ commercial, marketing and communication goals.

www.jacobperes.com

About Allenby Concept House

Allenby concept house was built on the belief that advertising is an art form and that brands can become amazing media content providers. 21st century marketing requires simultaneous orchestration of tools and infrastructures: storytelling, internet, media, field, creativity, content and branding. Allenby Concept House specializes in combining all those fields, bringing the most creative professionals out there in order to ensure the best results. Allenby is a one stop shop: it delivers all the services and solutions, starting at the building of the concept and ending with its production and implementation.

www.allenbyny.com

The Diner Bar Rendering – Courtesy of Rockwell Group

*Renderings by The Monument