Posts made in June 2025

Louis Vuitton Sun Song fragrance via Vaughn Lowery's 360 MAGAZINE.

Louis Vuitton Launches Sun Song Fragrance

Louis Vuitton announces new fragrance, Sun Song. Master Perfumer Jacques Cavallier Belletrud was inspired by the contrasts, state of mind, and spirit of Los Angeles, exploring the West Coast in all its light, extravagance, and delicateness.

The collection’s aptly-named Sun Song is an anthem to sunny days, turquoise skies, and rays of light reflecting off the sea–the joys of summer sun warming the skin. In Jacques Cavallier Belletrud’s eyes, bright orange blossom sets the tone for this radiant fragrance, lemon lifts the spirits, and musk underscores this jubilant bliss. A unique fusion between the airiness of a fruity mist and the depth of flowers, each Cologne Perfume in this olfactory escapade tells a tale of light. 

When designing the bottle, Alex Israel–a leading figure in modern art–turned to a bright and fun-loving color palette. Inspired by midsummer’s hues and the artist’s signature gradients, a sunny yellow-orange color ramp turns the bottle into a true concentrate of light.

Sun Song will be available in select Louis Vuitton stores and on louisvuitton.com starting July 3rd.  

Travis Scott and Oakley collaboration via 360 MAGAZINE.

Oakley Names Travis Scott Chief Visionary

Oakley has officially named Travis Scott as their first ever Chief Visionary, launching a multi-year creative partnership that marks a bold new chapter for the brand.

After years of organically championing Oakley on and off stage, including throughout his record-breaking Circus Maximus tour, Travis Scott is now partnering with the brand to reimagine the future of eyewear, apparel, and cultural design.

Together with his Cactus Jack team, Travis will work closely with Oakley to evolve its product legacy, rework archival styles, and create entirely new innovations that fuse Oakley’s iconic design with his creative perspective.

To celebrate the start of the partnership, a limited Day Zero drop is available today on shop.travisscott.com, offering an early glimpse at what’s ahead.

Gamifying Your Ride: How Tech is Making eBiking Fun

Riding an eBike used to be all about convenience—get on, get where you need to go, and you’re done. That was fine for a while. But now, technology has added a new twist. Rides aren’t just about movement anymore. They’re about motivation, goals, streaks, and fun.

Gamification is showing up in all sorts of places, from fitness apps to language learning. And now it’s finding a natural home in the world of eBiking. Whether you’re riding around your neighborhood or heading out on weekend adventures, smart features are helping turn every ride into something more rewarding.

This article breaks down exactly how gamification works in eBiking—and why it makes every ride feel a little more exciting.

Ride Stats, Apps, and Motivation Boosters

When you know how far you’ve ridden or how fast you’re going, something clicks. It’s not just a ride anymore—it’s a challenge, a personal record, or a target you want to beat. That’s the first layer of gamification in eBikes: real-time data.

Some eBikes now come equipped with displays that show your ride stats instantly. Others connect to apps that log every ride, track trends, and let you dig into the details. This helps you spot improvements and patterns over time. It also helps keep you riding longer and more often.

Heybike is one brand leaning into this idea with models like the Heybike Tyson. It includes a built-in TFT-4G display that shows real-time stats like speed, distance, and battery level. The Tyson connects to the Heybike app, where you can see your ride history, track your routes, set ride goals, and even check the bike’s health. Features like pedal assist level adjustment, trip distance resets, and app-controlled settings make it easier to stay in control. You can even get alerts if your bike is moved or tampered with—another little bonus for staying connected.

It’s not just about numbers, though. Seeing progress—like riding longer distances each week—can be incredibly motivating. You might not think of yourself as competitive, but once you’ve ridden 40 miles one week, it’s natural to want to hit 45 the next. When your rides feel like a streak or a challenge to complete, the habit sticks more easily.

Friendly Competition: Leaderboards and Group Challenges

Once you’re tracking your own rides, it’s only natural to start comparing with others. That’s where leaderboards and group challenges come in.

Many eBike and fitness apps include public rankings or invite-only groups. Some track top speeds, longest rides, or total distance over a set time. It’s not about being the best—it’s about joining the game. Friendly competition adds pressure in a good way. It makes a solo ride feel more social and a weekend spin more exciting.

Group challenges also give you a shared goal. You might ride more just to keep up with your friends or push a little harder to hit your part of a group target. These challenges build community while adding fun structure to your biking routine.

Virtual Races and Route Exploration

Gamified eBiking doesn’t stop at the neighborhood. With virtual races and route tracking, you can turn any ride into an event. These features let you compete against yourself or others without having to show up to an official start line.

Apps now offer time trials, personal best challenges, and route leaderboards. You ride at your own pace and compare results later. These features are great for people who want a challenge without the pressure of an actual race.

Route tracking adds another layer. It lets you explore new paths, find loops, or follow other people’s favorite rides. Some apps suggest local trails based on your riding style or how much time you have. It turns “Where should I ride today?” into a fun decision instead of a stressful one.

Reward Systems: Unlocking Gear, Levels, or Perks

We all love earning rewards. That’s why so many apps—fitness or otherwise—use points, levels, and badges. In eBiking, this can look like earning medals for reaching milestones or completing a ride streak. It might also include unlocking special app features, discounts, or in-app perks.

You might earn a badge for riding five days in a row or get recognized for your total yearly mileage. Even digital rewards make the ride feel more meaningful. They serve as little markers of your commitment and consistency.

This kind of system is simple, but it works. You know the ride isn’t just about distance anymore—it’s also about seeing what you can earn, unlock, or complete next. And it doesn’t take a lot of effort to make it fun. The rewards don’t need to be big to be effective. Sometimes, just a new badge on your profile can give you a reason to go ride again tomorrow.

How Gamification Keeps You Consistent

All of these tools—tracking, goals, rewards, and challenges—add up to one major benefit: consistency. Staying consistent with any habit can be tough. Life gets busy. Schedules shift. Motivation dips.

But gamification helps fight that. A streak makes you want to keep going. A missed goal pushes you to ride a little farther next time. A challenge with friends gives you accountability.

These features create a cycle. You ride, you earn, you improve, and you want to do it again. Over time, it turns riding from a once-in-a-while thing into part of your weekly rhythm. You’ll find yourself riding not just for fitness or errands—but because it’s genuinely fun and rewarding.

And the best part? You’re still in control. You can take it easy or push hard. Ride for leisure or for goals. Gamification doesn’t change the ride itself—it just makes it feel more like something you want to come back to again and again.

Tech is changing how we ride—one app, challenge, and goal at a time. eBikes are no longer just about getting somewhere faster. They’re about making each ride feel like progress, like achievement, like play. Whether it’s tracking stats, earning badges, or racing your friends virtually, the game layer makes it all more engaging.

You don’t need to be a competitive rider to enjoy it. Even a small goal—like riding three days a week—can feel more satisfying when you see it checked off on an app. And with so many tools now built right into the bikes or their companion apps, it’s easier than ever to join the fun.

ALLDAY PROJECT Releases Debut Video for Famous

THEBLACKLABEL’s breakout co-ed group, ALLDAY PROJECT, hit #1 on YouTube’s Worldwide Trending chart just days after releasing their debut music video “FAMOUS.” One week later, they’re back with the title track “WICKED” – alongside two performance videos that build on the global buzz they’ve sparked as a rapidly rising force on the international stage. Watch both performance videos HERE and HERE. Listen to the single album HERE.

With an experimental beat that seamlessly fuses Brazilian Funk, Trap, R&B, and Drill, “WICKED” gives each member of ALLDAY PROJECT the space to express their individuality with unapologetic freedom. The term “Wicked”—an ironic expression meaning “incredible” or “awesome”—repeats as the hook, anchoring the track’s addictive rhythm. Fueled by explosive performances from ANNIE, TARZZAN, BAILEY, WOOCHAN, and YOUNGSEO and layered over cutting-edge production, the track delivers both sonic intensity and visual exhilaration.

“WICKED” was written by all members of ALLDAY PROJECT—TARZZAN, WOOCHAN, ANNIE, YOUNGSEO, and BAILEY—alongside Vince and global hitmakers Theron Thomas, Tommy “TB Hits” Brown, Amanda Ratchford, and Courtlin Jabrae Edwards. The track is produced by Dominsuk and 24 from THEBLACKLABEL.

ALLDAY PROJECT emerges as a groundbreaking new act under THEBLACKLABEL, 

uniting a collective of highly anticipated multi-hyphenate artists who have already built strong reputations in rap, singing, choreography, and fashion. With a bold creative vision and genre-defying approach, the members of ALLDAY PROJECT are actively involved in the production of their music, visuals, and performances. The group has garnered widespread attention for challenging convention and holds the rare distinction of being one of the few co-ed groups in the modern era and the first under THEBLACKLABEL. Founded by mega-producer Teddy Park (a.k.a. TEDDY), THEBLACKLABEL’s roster includes MEOVV, JEON SOMI, Vince, BIGBANG’s TAEYANG, and BLACKPINK’s ROSÉ.

Upon the release of “FAMOUS,” the music video went viral—topping YouTube’s trending music and video charts in Korea, reaching No.1 on YouTube’s global trending list, and placing fourth on China’s QQ Music video chart. These achievements have positioned the group as an emerging presence in the global music scene, with the video surpassing 14 million views on YouTube views in just one week.

Listen to The Debut Single FAMOUS, which includes the title track “WICKED” – HERE

THEBLACKLABEL’s breakout co-ed group, ALLDAY PROJECT, hit #1 on YouTube’s Worldwide Trending chart just days after releasing their debut music video “FAMOUS" via Vaughn Lowery's 360 MAGAZINE.

(From left: BAILEY, TARZZAN, YOUNGSEO, WOOCHAN, ANNIE)

Photo Credit: THEBLACKLABEL

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Ryan Castro releases sophomore album sende via 360 MAGAZINE.

Ryan Castro – SENDÉ 

RYAN CASTRO’S HIGHLY PRAISED SOPHOMORE ALBUM ‘SENDÉ’  DEBUTS TOP 10 ON SPOTIFY’S GLOBAL CHART

After starting his career singing on Medellín buses and building buzz through rap freestyles, Ryan moved to Curaçao in search of change. During his time on the island, he balanced everyday jobs while continuing to make music. Curaçao became a place of personal and artistic growth, where genres like reggae, dancehall, and Afro-Caribbean rhythms shaped both his sound and sense of purpose. That evolution is fully captured on Sendé, an 18-track set written and recorded in Curaçao, featuring collaborations with Shaggy, Tribal Kush, Konshens, Jombriel, Blaiz Fayah, Dongo, and Peso Pluma.

To celebrate the launch of his album, Ryan Castro returned to Curaçao during release week, becoming the first Latin artist to lead a motorcycle run on the island. The ride ended at his release party, where he celebrated with fans and joined a livestream session with Westcol, connecting with his community in real time.

Ryan Castro is set to return to Curaçao this August for a special performance at the Curaçao North Sea Jazz Festival, marking a full-circle moment. He lived on the island with his mother for several years before rising to fame, and it was there that he immersed himself in Caribbean sounds—now fully embraced in the essence of Sendé.

Crafted for Unforgettable Moments in the Sun

As summer arrives in full force, outdoor gatherings set the stage for vibrant experiences. Corona introduces Sunbrew Citrus Cerveza, a refreshing twist on the classic Mexican beer. Infused with real orange and lime peels, this bold new brew delivers a crisp, citrus-forward flavor that pairs perfectly with sunshine and good company. Its bright aroma, balanced taste, and versatile food pairings make it the ultimate summertime escape in a bottle.

Recently, Corona teamed up with comedian and social media sensation Leo Gonzalez to bring this zesty new offering to life. At a lively event held at Monarch Rooftop, guests were treated to an evening of speakeasy charm, light bites, and refreshing sips, as the brand celebrated the nationwide rollout. 

  • Corona Sunbrew Citrus Cerveza is a refreshingly flavorful take on traditional Mexican beer.
  • pairs best with a day in the sun and your friends by your side.
  • 27.5g Carbs | 4.5% ABV | 180 calories per 12 fl. Oz
Corona teamed up with comedian and social media sensation Leo Gonzalez via 360 MAGAZINE.
Erykah Badu Debuts New Amazon Music Original "Echos 19 (mix 122)" at Dallas Juneteenth Concert via 360 MAGAZINE.

Erykah Badu Debuts New Amazon Music Original

“Echos 19 (mix 122)” at Dallas Juneteenth Concert

Neo-Soul legend releases first new music as part of “Forever in Rotation,” the celebration of Black Music Month from Amazon Music 

Stream “Echos 19” exclusively on Amazon Music here

Last night, Amazon Music came together with multi-Grammy-winning musical icon and producer Erykah Badu to livestream a special hometown concert from the Bomb Factory in Dallas as part of “Forever in Rotation,” the streaming service’s celebration of Black Music Month. The Queen of Neo-Soul opened the show with “Echos 19 (mix 122), a live soundscape of a new single inspired by her collaboration with the legendary hip-hop producer The Alchemist. Badu, who wrote, composed, arranged, and produced the single, gave fans an exclusive first listen before performing a retrospective set of fan favorites and legendary singles, including “On and On,” “Bag Lady,” and “Didn’t Cha Know.” 

The studio version of “Echos 19 (mix 122)” is now available exclusively on Amazon Music. The Amazon Music Original is stylistically bold and undeniably soulful—a first taste of new music from the next era of Erykah Badu. Fans can listen to the track here.

Badu, recognized as a fashion icon by the Council of Fashion Designers of America and renowned for her distinctive style, also conceptualized every aspect of the ancient futuristic stage show in Dallas. The custom costume design, lighting, and set design were created by Badu and inspired by graphic designer Voltage. The concert and upcoming tour promises a theatrical and visual spectacle reflecting Badu’s unique ability to make the ancient feel revolutionary and the futuristic feel deeply rooted in cultural tradition.

Following the performance, Amazon Music presented Badu with the inaugural “Forever in Rotation Award,” recognizing artists whose cultural impact and legacy will influence generations to come. Grammy-winning executive and former Motown Records CEO/President Kedar Massenburg–who played a pivotal role in Badu’s early career–presented award alongside Amazon Music executive Sierra Lever, Head of Hip-Hop/R&B.

Listen to “Echos 19 (mix 122) (Amazon Music Original)” exclusively on Amazon Music HERE.

Read more about Erykah Badu and The Alchemist’s New Single and Visualizer “Next To You” HERE.

“Forever In Rotation” is a celebration of Black Music Month honoring Black artists who have redefined music and remain in our collective heavy rotation. Keeping with a years-long tradition, 

the “Badu Presents: Echos 19” livestream is the fourth year in a row that Amazon Music has broadcast a touchstone cultural moment during Black Music Month. Past years have included Kendrick Lamar’s The Pop Out, Pharrell’s Something in the Water Festival, and Leimert Park Rising.

In addition to last night’s livestream, Rotation celebrates Black music under the banner of “Forever in Rotation” in June with new playlists, Amazon Music Original songs, and programming throughout the month.

ABOUT AMAZON MUSIC

Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. Amazon Music brings fans closer to what they love, with curated and personalized playlists, artist livestreams, artist merch, and Amazon Exclusive podcasts. Prime members get access to over 100 million songs in shuffle mode, All-Access playlists, plus the largest catalog of top ad-free podcasts, included with their membership. Customers can subscribe to Amazon Music Unlimited for full, on-demand access to 100 million songs in HD, a growing catalog of Ultra HD and Spatial audio, and one audiobook a month from the world’s largest selection of audiobooks from Audible. Anyone can listen to Amazon Music by downloading the free Amazon Music app or wherever they listen to music, including Alexa-enabled devices. Learn more at amazon.com/music.

Erykah Badu Debuts New Amazon Music Original "Echos 19 (mix 122)" at Dallas Juneteenth Concert via 360 MAGAZINE.
Erykah Badu Debuts New Amazon Music Original "Echos 19 (mix 122)" at Dallas Juneteenth Concert via 360 MAGAZINE.
Erykah Badu Debuts New Amazon Music Original "Echos 19 (mix 122)" at Dallas Juneteenth Concert via 360 MAGAZINE.
Erykah Badu Debuts New Amazon Music Original "Echos 19 (mix 122)" at Dallas Juneteenth Concert via 360 MAGAZINE.
Bar Convent Brooklyn via 360 MAGAZINE.

The Epic One

The Bar Convent Brooklyn [BCB] – one of the world’s premiere trade event specialists, comprised of world-class bartenders – hosted tasting sessions with incredible cocktails. Some of the participating brands included: Hendrick’s GinMonkey ShoulderMilagro TequilaGlenfiddich Single Malt ScotchThe Balvenie Single Malt ScotchTullamore D.E.W., and Reyka Vodka.

William Grant & Sons exclusive kick-off party in Williamsburg at Brooklyn Bowl, a genre-defying bowling alley with high-tech lanes. The family-owned distiller returns to kick off BCB with its iconic “Block Party,” this year reimagined as a retro-inspired Bowling Bash. Blending old-school New York celebration with modern mixology, the event featured immersive brand pop-ups, live entertainment, and spirited showdowns on the lanes.

At every turn guests curate cocktails from globally renowned bars.The Epic One After Party presented by Hendrick’s Gin &Glenfiddich: A one-night-only bar takeover bringing together celebrated cocktails under one roof. The Clemente Bar , transformed into a multi-experience wonderland shaking up amazing sips and flavor pairings featuring 14 year old gin 

Milagro Tequila Ambassadors, Luis Lopez and Stilo Pimentel, modern Mexico City presentation adds unmistakeable mix of energy , culture and great tasting tequila. Together a unique bartending experience to recreate famous drinks with a Milagro twist. 

MIXING WITH MEXICO

Milagro Tequila was born out of the culture and optimism of modern Mexico City. A cultural Mecca, famous for its art & gastronomy (and tequila), it has recently ascended to one of the world’s greatest cocktail cities with a new generation of bartenders redefining cocktail culture as something distinctly Mexican. Milagro Tequila is on a mission to spotlight this city’s incredible diversity & the people behind its burgeoning mixology movement. Inspired by the brand’s urban roots, Mixing with Mexico collides cocktails & culture, bringing industry leading bars from Mexico to the United States for a series of one of a kind guest bartending experiences. 

Taken place at Mister Paradise featured Bar Maruo’s Italian aperitif takes on tequila classics, showcasing why they’ve become CDMX’s neighborhood bar.

BAR MARUO

Founded by Yayo and Ricardo Nava. It is a tribute to their grandfather, “Mauro,” who was the first person they remember enjoying the “aperitivo hour,” before they knew anything about the spirits industry. Bar Mauro is a space where you can find a piece of their hearts, their childhood, and a “meeting point” for friends and new friends; it is a “neighborhood bar” open for all the people who want to feel a family connection. 

Award: North America’s 50 Best Restaurants list for 2025

Bar Convent Brooklyn via 360 MAGAZINE.

Superstar Offset + JID Release Summer Banger Bodies

GRAMMY® Award-nominated, multi-platinum superstar Offset makes a strong summer return with “Bodies” featuring fellow Atlanta rap iconoclast J.I.D., out now on Motown Records. Produced by Vinylz and FNZ, the smooth track features an iconic sample: Drowning Pool’s 2001 hit, “Bodies.” Listen, HERE. The new single also comes with a surreal yet dapper video creative directed by Offset himself, edited by Mikey Rare, and with styling by SheShe Pendleton. Watch HERE. (OUT LATER TODAY).

“’Bodies’ is one of them ones I had to really take my time with. It’s about standing on who you are, coming out the mud, and being confident in the face of adversity. I’m always evolving, and I don’t fit in a box as an artist,” said Offset, “I’ve been cooking this up for a minute and I’m just getting started. J.I.D. is my guy and had the perfect energy to match ‘Bodies.’ Stay tuned because we going up.”

“Bodies” brings high-level intensity weaving together a haunting choir over a fresh take on the known sample (“Let the bodies hit the floor”). Over propulsive drums and an ominous piano, Offset showcases his bold artistry while rapping about his destiny: “I got choices this shit look like crayons … I fold a million dollars in two pockets … Sleeping and dreaming, talking to the rocket, he told me, ‘Go up,’ I told him that I got him.” J.I.D., complements “Bodies” with his own strikingly dynamic verse.

The “Bodies” video filmed in L.A. matches the song’s scope and tone, creating a rich visual that feels like a living painting. In style Offset leads a desert runway where suave models march down a red carpet in front of the candlelit choir. The grim reaper looms behind J.I.D., and Offset oversees cult-like devotees to receive his crown while seated on an elaborate throne.

Offset’s latest follows his ice-cold Valentine’s Day drop “TEN.” He also made a triumphant return to Hot Ones where he discussed his mindset as a solo artist and the origins of his forays into acting — watch HERE. Before that, Offset closed 2024 with a pair of year-end gifts: his surprise Juice WRLD collab “Celebration” — from the legend’s final posthumous album The Party Never Ends — and his hypnotic solo single “Swing My Way.” The song came with a stunning music video directed by Kid Art co-starring supermodel Anok Yai . Watch HERE and read more about the visuals at PAPER Magazine.

Photo credit: Mia Gonzales

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