About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Leica and BAPE camera via 360 MAGAZINE

How to Take Better Photos — and Use Them, Too

Anyone with a camera can take a picture, but it takes a certain eye to take a great photo. The best photos are usually the ones that are well-composed and capture the subject in an interesting way. 

Here are some tips on how to take better photos, as well as how to make use of them once you’ve taken them.

  1. Composition

Composition refers to the way elements are arranged in a photo. It’s important to consider composition when taking any photo, but it’s especially important for portraits and other photos where the subject is the main focus.

There are a few things to keep in mind when composing a photo:

  • The rule of thirds

Imagine your photo divided into thirds, horizontally and vertically. Place the subject of your photo at the intersection of those lines or along one of the lines. This will help create a more balanced and interesting photo.

  • Leading lines

Use leading lines to guide the viewer’s eye toward the subject of your photo. Leading lines can be anything from a road or path to a row of trees.

  • Framing

Another way to focus the viewer’s attention on the subject is to frame it with something else in the photo, like a doorway or window.

  1. Lighting

Lighting is one of the most important aspects of photography, and it can make or break a photo. The best lighting for photography is natural light, so try to take photos outdoors or near a window. If you’re taking a photo indoors, turn off the flash and use other light sources, like lamps.

The time of day can also affect lighting. For example, photos taken during the golden hour (the hour before sunset) will have a warm glow. For product photography, you’ll want to use a lightbox to get consistent lighting.

  1. Equipment

You don’t need expensive equipment to take great photos, but there are a few things that can make your life easier. First, invest in a good camera. It doesn’t have to be the latest and greatest model, but it should be something you’re comfortable using. A point-and-shoot camera or even your smartphone will do the trick if you’re just getting started.

A tripod will help keep your camera steady, which is especially important when taking landscape or night photos. And a remote shutter release will let you take photos without touching the camera, which can cause blurry photos.

  1. Editing

Once you’ve taken some great photos, it’s time to edit them to make them look even better. You can do a few things to improve your photos in editing software like Photoshop.

First, adjust the levels to improve the brightness and contrast. Next, use the clone stamp tool to remove any unwanted elements from the photo.

Sometimes, what you want to create may influence how you edit. For instance, if you want to create photo calendars, you can easily customize a wide selection of templates. The trick is to find a template that matches your photo’s aspect ratio and resolution.

If you want to print a photo, ensure the resolution is high enough. A photo that looks great on your screen might be blurry when printed, so it’s always better to be cautious and use a higher resolution.

Finally, don’t be afraid to experiment. Take lots of pictures and try different things until you find your own personal style. 

Once you’ve taken some great photos, there are lots of ways to put them to good use. You can share them with family and friends, post them online, or even create your own photo book or album. 

Just make sure to choose a format that will show off your pictures in the best light and allow you to share them easily with others. 

Taking great photos is a matter of practice and experimentation. By following these tips, you’ll be well on your way to becoming a great photographer.

Devery Jacobs is on elle magazine Canada via 360 magazine

Devery Jacobs × Elle

KO Média is excited to unveil the October issue of ELLE Canada featuring Canadian actor and filmmaker Devery Jacobs. Currently giving literal main-character energy in the critically acclaimed TV series Reservation Dogs, Jacobs shares about her Kanien’kehá:ka heritage and the growing representation of Native communities onscreen today. “All of the rezzy-isms that I was shamed for are now being celebrated and universally respected as cool,” she says. As proof, Jacobs just garnered a prestigious role in the upcoming Marvel series, Echo. But her approach to success is unique: Jacobs wants to share it all and build a stronger Native community in the industry as a whole. “It’s my hope that we […] can look back at the things we were able to do together and feel like we have left it in a better place than when we first came into it.”

The October issue is packed with strong female leads, from acclaimed actor Charlize Theron (who dishes on her evolving approach to wellness) to TikTok- and Canadian Drag Race-famous makeup artist Mei Pang. We chat with hilarious Canadian actor Meaghan Rath from Children Ruin Everything, with Vampire Diaries’ Kat Graham about what’s next for her, and with Somali-Canadian musician Landan Hussein about the importance of mental health. Among the most notable heroines in this issue is our own contributor, Marie-Philippe Jean, who opens up in an intimate piece about what a cancer diagnosis can do to dreams of having a family. 

In fashion, our editors look at the rise of big shoulders and coat shapes that will make anyone excited for the cool weather. We enjoy the notes of Canadiana in the latest collection of London-based fashion designer Paolina Russo, and take a deep dive into the fall/winter collections of Bottega VenetaChanel haute couture and Iris van Herpen, who spoke to us about the importance of staying true to her 15-year-old brand. Plus we celebrate the prep look and the versatility of the new weekday dress code, and unveil the season’s ultimate colour (spoiler: it’s brown)

Finally, for readers on the hunt for inspiring destinations, we explore the mindful travel initiatives that are actively helping protect the flora and fauna of Australia’s Great Barrier Reef and Daintree Rainforest.

The October issue of ELLE Canada will hit stands and Apple News+ on September 19, 2022.  

Read Digital Issue

Madonna × Tokisha release new song Hung Up via 360 MAGAZINE

MADONNA × TOKISCHA

Watch official video HERE.

Directed by Sasha Kasiuha.

Madonna has released a new remix of her global dance smash “Hung Up” featuring Dominican rapper Tokischa, titled “Hung Up on Tokischa” – listen here.

The collaboration first premiered with a live performance by the duo at Madonna’s Pride event at Terminal 5 in New York in June celebrating her career-spanning remix collection Finally Enough Love: 50 Number Ones. Madonna recently discussed the making of “Hung Up” alongside Stuart Price on the Song Exploder podcast, giving fans a rare look into the creation of the chart-topping track.

Madonna most recently announced the long-awaited “Erotica” picture disc will finally see the light of day after a three-decade delay. Her groundbreaking fifth studio album, Erotica, will celebrate its 30th anniversary on October 20, 2022. In 1992, the album debuted at the top of charts around the world and has gone on to sell more than six million copies. To celebrate the anniversary, a limited edition 12” vinyl picture disc featuring the album’s title track is available now for pre-orders and set for release on October 21. Pre-order here.

Originally scheduled for release during the fall of 1992, the picture disc features a colorized version of the famous “toe sucking” photo taken from Madonna’s Sex book, which was released the same week as the Erotica album. However, the picture disc was cancelled unexpectedly just ahead of release, as the visual was considered too explicit for in-store display back then. The manufactured copies were promptly destroyed, with only a few finding their way into the public’s hands, only adding to the infamous allure of the release.

“Erotica” was the album’s first single and peaked at #3 on the Billboard Hot 100, where it spent 18 weeks on its way to earning gold certification from the Recording Industry Association of America (RIAA). ““Erotica” was a major hit globally as well, topping the European Hot 100 Singles chart, climbing to #3 in the U.K., and was a Top Five hit in Australia and New Zealand.

“Erotica” also reached #1 in the U.S. on Billboard’s Dance Club Songs and Dance Single Sales charts. A remixed version of the track is included on Madonna’s latest album, Finally Enough Love: 50 Number Ones. Released in August, the career-spanning compilation was curated by Madonna in celebration of her historic achievement as the first and only recording artist to have 50 #1 hits on any single Billboard chart. In 2020, she topped the Dance Club Songs chart for the 50th time with “I Don’t Search I Find.”

Finally Enough Love: 50 Number Ones – available now on both streaming and physical formats – dominated album charts around the world following its release this summer. The album debuted at #1 on both the Billboard Top Album Sales and Top Current Album Sales charts. It peaked at #8 on the Billboard Top 200, making Madonna the first female artist with Top 10 albums on the Billboard 200 in each of the last five decades, adding another landmark achievement to her long list of accolades. The album also debuted at #1 on the Billboard Top Dance/Electronic Album and Vinyl Albums charts.

Madonna’s meteoric rise began in the New York club scene and she has perpetually kept her finger on the pulse of dance and club culture across five decades. She has continued to collaborate with the most cutting-edge artists and DJs to reimagine her groundbreaking hits. As a result, Madonna has now achieved more remix albums on the Billboard 200 than any other artist. Finally Enough Love is also the highest charting remix album in over a decade.

50 Number Ones spans her entire dance club chart reign with dozens of remixes by the world’s top producers. In addition to fan favorites, the collection also includes a selection of rare remix recordings, with more than 20 being officially released for the first time or making their commercial/digital debut.

“Erotica”
Picture Disc Track Listing

Side A

  1. “Erotica” – Album Version

Side B

  1. “Erotica” – Instrumental
  2. “Erotica” – Radio Edit

DESIGN CREDIT: DONALD ELY
PHOTO CREDIT: ELYS BERROTERÁN

announced by 360 MAGAZINE

BLACKPINK’S BORN PINK DEBUTS NO. 1 ON BILLBOARD

BLACKPINK’s ‘Born Pink’ Debuts No. 1 on Billboard 200 Albums Chart

Global superstars BLACKPINK unveil their long-awaited second full-length album BORN PINK via YG Entertainment / Interscope Records. Stream HERE. The album is accompanied by a cinematic video for new single “Shut Down.” Watch it HERE. On October 15, the girl group embarks on a world tour that touches down on four continents. BORN PINK is now available at all digital retailers.

BORN PINK was spearheaded by the record-shattering single “Pink Venom,” which topped the Billboard Global 200 and debuted at No.1 on Spotify’s Global Top Songs Chart, amassing 7.9M streams within the first 24 hours. The song’s official music video also conquered YouTube, amassing 90.4M views within the first 24 hours. That ranks as JISOOJENNIEROSÉ, and LISA’s biggest debut to date, the biggest release by females (group or solo) of this decade, and the third biggest 24-hour debut of all time.

Next up, BLACKPINK will kick off their world tour, which is predicted to be attended by more than 1.5M people, at the KSPO DOME in Seoul Olympic Park on October 15. The group will then visit the United States, Saudi Arabia, and Singapore, among others, before landing in New Zealand on June 21, 2023. A full list of dates is linked HERE

BORN PINK TRACKLIST:

1. Pink Venom

2. Shut Down

3. Typa Girl

4. Yeah Yeah Yeah

5. Hard to Love

6. The Happiest Girl

7. Tally

8. Ready for Love

ABOUT BLACKPINK: 

One of the most massively successful K-pop groups in music history, BLACKPINK have redefined the global pop landscape since first bursting onto the scene in 2016. Along with boasting the #1 most-subscribed artist channel on YouTube, the South Korean quartet has achieved such boundary-defying milestones as scoring the highest-charting album by a female group in over a decade and becoming the first K-pop girl group ever to perform at Coachella (the largest music festival in the U.S.). Comprised of JISOO, JENNIE, ROSÉ and LISA—all immensely charismatic vocalists, dancers, and fast-rising fashion icons—BLACKPINK began their meteoric rise with their 2016 debut “SQUARE ONE” and further proved their crossover power with “SQUARE UP” (a 2018 release that quickly cracked the Billboard 200). 

Soon after signing with Interscope Records through a global partnership with YG Entertainment, the group made their full-length debut with 2020’s immediately iconic THE ALBUM. THE ALBUM shot to #2 on the Billboard 200 and landed three singles on the Billboard Hot 100: “How You Like That” (the iconic single that shattered several YouTube records, including fastest video to cross 150 million views), “Ice Cream” (a collaboration with Selena Gomez that broke the record for highest-charting female K-pop group on the Hot 100), and “Lovesick Girls” (a track that’s sold over 1.4 million copies worldwide, making BLACKPINK the first K-pop girl group to sell over a million units). Through the years, BLACKPINK have also garnered a number of major awards (including an MTV Video Music Award for Song of the Summer as well as three E! People’s Choice Awards), collaborated with superstars like Dua Lipa and Lady Gaga, performed on “The Tonight Show,” and starred in BLACKPINK: Light Up the Sky (a 2020 film hailed by the New York Times as an “endearing documentary that emphasizes each member’s individuality”). With over 6.3 billion career Spotify streams to date, BLACKPINK have unveiled their wildly anticipated sophomore album BORN PINK. In less than a month, the group will hit the road for their 2022/2023 world tour kicking off on October 15 in Seoul, South Korea. 

BLACKPINK – ‘BORN PINK’ eAlbum

Retail

Amazon

Apple Music

iTunes

Deezer

Pandora

Spotify

Tidal

[Instagram | Twitter | YouTube]

YouTube Music

Photo: YG Entertainment

A Model’s Guide

Listen to Jarel ‘Jay’ Jordan chat with Vaughn Lowery on the 360 MAG Amazon / Spotify podcast HERE.

Jay Jordan, an emerging model, breaks back onto the scene with professionalism, pride and perseverance. After modeling during a NYFW SS23 presentation at Daylight Studio for Terry Singh, he has a zoom chat with Move Like Water × Be Fluid author Vaughn Lowery.

Even though Jordan just signed a deal with esteemed One Management, he understands he wants to prove his inner demons wrong. When he talks to Lowery, he begins to realize that he needs to keep doing things differently. They talk about self-care, punctuality, personal touch, spending time alone with your booker so you can stay in their minds.

Since the lockdown as a result of COVID-19, the industry has suffered greatly from models and agents who have lost their jobs. In fact, The Industry Model Management closed the doors of their Miami office during the two-year hiatus.

With spellbinding eyes, good bone structure in tandem with natural hair, Jordan could well be what the advertising and fashion sector needs to help rebuild their monarchy.

Special thanks to Nobis and New York Men’s Day (NYMD).

Excited to share that Daniela Uribe, the luxury Latin-founded footwear brand, known for its size-inclusive and genderless styles, celebrated its second NYFW show with Flying Solo. Founded by Columbian native designer, Daniela Uribe Lopez, the brand is deeply rooted in inclusivity and re-establishes the paradigms of beauty and comfort offering styles in extending sizing to fit every gender.     Flying Solo showcases new talented and independent designers from across the globe at the annual fashion exhibition. During Saturday’s show, a selection of conceptual and fashionably utilitarian looks graced the runway including Daniela Uribe’s luxury styles in conjunction with clothing and accessory brands 831 MINHLE, Ventura, Georgina Jewelry, AURELIA ICARUS, LISA CHARMEL, and Hiromi Asai.    Daniela Uribe’s Collection stems from years of curated artistry involving the eclectic rhythm of embracing individuality while celebrating unison. The luxurious designs cross the border between nostalgic comfort and bold inspiration and meld the world between fashion and function. The styles shown include the brand's signature Be Yourself Pump features the sleek signature logo heel, Entwine Sandal, The Inclusiveness Bootie, Together We Can Sneaker, and The Love Yourself Pumps plated with gold hardware buckle and chain detailing. New iterations of the Love Yourself Pumps and Entwine Sandal, also graced the runway. The new styles from the upcoming collection and familiar crowd favorites shown at the Flying Solo NYFW Show will be available for purchase at Soho’s independent designer platform-brick-and-mortar, Flying Solo, and on the brand’s website for 360 Magazine  

DANIELA URIBE × FLYING SOLO

Daniela Uribe, luxury Latin-owned footwear brand, known for its size-inclusive and genderless styles, celebrated its second NYFW show with Flying Solo. Founded by Colombian native designer, Daniela Uribe Lopez, the brand is deeply rooted in inclusivity and re-establishes the paradigms of beauty and comfort offering styles in extending sizing to fit every gender.  

Flying Solo showcases new talented and independent designers from across the globe at the annual fashion exhibition. During Saturday’s show, a selection of conceptual and fashionably utilitarian looks graced the runway including Daniela Uribe’s luxury styles in conjunction with clothing and accessory brands 831 MINHLE, Ventura, Georgina Jewelry, AURELIA ICARUS, LISA CHARMEL, and Hiromi Asai. 

Daniela Uribe’s Collection stems from years of curated artistry involving the eclectic rhythm of embracing individuality while celebrating unison. The luxurious designs cross the border between nostalgic comfort and bold inspiration and meld the world between fashion and function. The styles shown include the brand’s signature Be Yourself Pump features the sleek signature logo heel, Entwine Sandal, The Inclusiveness Bootie, Together We Can Sneaker, and The Love Yourself Pumps plated with gold hardware buckle and chain detailing. New iterations of the Love Yourself Pumps and Entwine Sandal, also graced the runway. The new styles from the upcoming collection and familiar crowd favorites shown at the Flying Solo NYFW Show will be available for purchase at Soho’s independent designer platform-brick-and-mortar, Flying Solo, and on the brand’s website.

 

Daniela Uribe x Flying Solo showcases at New York Fashion Week for 360 MAGAZINE
Daniela Uribe x Flying Solo showcases at New York Fashion Week for 360 MAGAZINE
Harry Styles in Gucci for 360 MAGAZINE

GUCCI HA HA HA

Friendship, complicity, a unification of distinct creativities that meet along a shared border, exchanges, and contaminations of collective ideas. And the construction of the absolute pragmatism of bridges that form to connect different perspectives.

Gucci HA HA HA is a collection that represents the landing place of an inventive two-person journey, the synthesis of a friendship between Gucci’s Creative Director, Alessandro Michele, and the British singer-songwriter and actor, Harry Styles.

Gucci HA HA HA is not only a printed motif on a label, but the beginning of a jargon that has yet to be categorized and that defines the intersection of creative expression and shared perceptions of two different consciences: this is why it is a collection born from a creative relationship that self-generates from amusement and ends with the tangibility of a product. HA HA HA is the serial crasis of the initials of ‘Harry’ and ‘Alessandro,’ but it is also the onomatopoeic sound of the written essence of an emoji, the ‘laughing face.’ In fact, it is with this neological expression, ‘hahaha,’ that Michele and Styles have ended their messages to each other for years; two friends who find themselves sharing trips, experiences, and even those suspensions in time that are shared spaces in silence. Their relationship is one of complicity that allows for continuous exchanges because it recovers the true moral meaning of friendship: a sincere revelation and dedication of oneself towards the other, without duplicity and displays of power.

Alessandro Michele and Harry Styles met each other many years ago, right at the beginning of their careers as soloists: Michele following his debut as Gucci’s Creative Director and Styles just as he released his first album. The encounter immediately generated a relationship of exchange, of continuous creative contamination, and the drive to explore.

“Harry has an incredible sense of fashion. Observing his ability to combine items of clothing in a way that is out of the ordinary compared to the required standards of taste and common sense and the homogenization of appearance, I came to understand that the styling of a look is a generator of differences and of powers, as are his reactions to the designs I have created for him, which he has always made his own; these reactions restore me with a rush of freedom every time. The idea of working together came to me one day while we were talking on the phone: I proposed creating a “dream wardrobe” with him, starting from those small oddities that come together in childlike visions. We ended up with a mix of aesthetics from 1970s pop and bohemian to the revision of the image of the gentleman in an overturned memory of men’s tailoring,” says Alessandro Michele of an endeavor that connects two “I’s” to obtain an absolute “us” in which each resulting element is a plural creation that highlights the contamination of ideas and produces a singular organism.

Gucci HA HA HA is a playful collection designed to act as a herald of new visions of beauty, crafted with liberating codes that eliminate the ritual complexities of fashion collections and produce the sustainable spontaneity of ease, just as nature is easy even when it expresses itself with the vision of complexity. Jackets, coats, pants, shirts, and accessories that manifest a novel emotive passage able to construct a study on a surprising take on masculine elegance with clothes that declare their love both to the materials with which they are made and to the historical significance of their forms, volumes, and of the images they produce.

A dialog, a game, the complicit expression of a friendship that was formed from a planning that collects encounters, stories, similarities, and differences, to produce liberating codes.

Gucci HA HA HA therefore is an imaginative connection between Alessandro Michele and Harry Styles and gathers within a collection many elements that characterize the creative paths and peculiarities of the two artists, bringing them together in the synthesis of Gucci. Elements of English tailoring transformed in romantic accents from a new meaning of masculinity through the eccentric use of Prince of Wales check to create double-breasted coats, the essential preeminence of artisanal processes seen in the construction of jackets or in the details of covered and mother-of-pearl buttons of shirts. An artistic imagination that comes from creative instances that apply themselves to diverse expressions contaminate each other and become clothes that highlight formal developments of the historical significance of menswear: this is why alongside sartorial suits, treated denim jackets, and velvet suits in irregular hues, are unexpected printed pajamas and bowling shirts, lined coats with hoods and frog fasteners, and pleated kilts with leather regulating straps. All to underline the continuous acknowledgements of two creativities in each design that comprises the Gucci HA HA HA collection.

Gucci

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry and watches.

Discover more about Gucci at www.gucci.com.

Four Smoking Alternatives That Are Better Than Vaping

For people who want to switch to smoking alternatives, vaping is usually their first choice because it is seen as a better option. However, our article on Vaping and Smoking reveals that this is not the case. A vaping device heats a liquid substance that makes it possible for inhalable vapors to form. While this contains different chemicals from the substances in cigarettes, it’s not necessarily better. This is because of the chemical called diacetyl in the liquid, which causes a common lung disease called ‘popcorn lung’ that blocks airflow. Studies have also concluded that other chemicals in the vapor are linked to the development of lung tumors.

Given these, it’s best to move away from vaping as a smoking alternative. Instead, try these better alternatives:

Pouches

Nicotine pouches are small pouches containing a small amount of nicotine. They’re made to be put in the mouth, specifically between the lip and the gums, and spit out after use. The nicotine is then absorbed orally into the bloodstream. Because of this, they don’t involve the inhalation of vapors. Pouches are also very discreet, adding to their convenience. Another thing you will like about them is they come in different strengths and flavors. The bestsellers sold on Prilla often come in classic flavors like mint and citrus, and fun ones like mango and berries. In terms of strength levels, more milligrams means more nicotine. Usually, it ranges from 3mg to 8mg. Nicotine pouches are better alternatives because they’re discreet and offer various flavors.

Nasal spray

A nasal spray gives you a dose of nicotine through the nostrils. The formula is not inhaled but rather absorbed through the nose. This alternative is best for those who want an instant dose of nicotine throughout the day. The Nicotrol nasal spray can be used for up to 8 weeks. However, if you’re prone to colds and a runny nose, this won’t be a suitable option for you. Because it works by spraying more liquid into your nasal passages, it may only serve to further irritate your nose in these cases.

Lozenges

Nicotine lozenges are tablets containing a dose of nicotine. They are to stay in your mouth, between the gum and the cheek. Nicotine is absorbed through the mouth and into the bloodstream. Do not bite, chew, or swallow them as these do nothing for nicotine absorption. Instead, allow them to dissolve, and they’ll be gone in 20-30 minutes. Because they’re oral products, lozenges typically come in flavors. Reynolds nicotine lozenges come in mint, dark mint, crema, and berry. They’re also available in soft and hard forms for your preference. Lozenges are perfect smoking alternatives if you want to feel like you’re having candy.

Patches

Nicotine patches are placed on the body—normally, the upper arm, shoulder, or back—allowing the skin to absorb nicotine. They can be worn for up to 24 hours and their dosages range from 7mg to 21mg. Because they’re patches, they are very subtle and can be hidden under your clothes. The NicoDerm CQ is the best patch because it supplies a steady flow of nicotine as the day progresses. This way, you’ll get equal amounts of nicotine at all times of the day. Patches are great if you don’t want to take oral or nasal alternatives, and you aim for day-long nicotine consumption.


Vaping is as harmful as smoking. With alternatives like lozenges, patches, nasal sprays, and lozenges, it’s easier to quit smoking and improve your health.

Armon Hayes is the proud owner of AOHSOA featured in 360 MAGAZINE

What is brand identity and why is important?

What is brand identity? It might seem like a simple question, but it’s actually quite complex. Brand identity is the totality of how your customers perceive your company. It comprises everything from the name and logo to the customer service experience and the way you communicate with everyone on social media. In this article, we will discuss why brand identity is so important and how you can create a strong, unshakeable brand identity for your business.

How Your Brand Identity Can Set You Apart

In a world where there are thousands of businesses all selling similar products or services, it can be hard to stand out. Your brand identity will make you unique and memorable in the minds of your customers. You will attract new customers and keep existing ones coming back for more.

Creating a strong brand identity starts with having a clear understanding of who your target audience is and what they are looking for. Once you know this, you can start to create visuals and messaging that will resonate with them. It’s also important to be consistent with your branding across all channels, from your website to your social media accounts. This will help people quickly recognize your company and what it stands for.

Why Brand Identity Matters

Your brand identity is important because it can help you build trust and credibility with your customers. Customers are likely to do business with companies that they feel good about and can easily identify. An awesome brand identity can also help you charge more for your products or services, as customers are often willing to pay a premium for brands they trust and admire. Investing in a professional branding agency or designer is one of the best ways to ensure that your brand identity is on point.

How To Build Your Brand Identity

There are a few key things to keep in mind when building your brand identity. First, you need to make sure that your branding is consistent across all channels. This means using the same colors, fonts, and overall aesthetic in everything from your website to your social media posts. Second, you need to be clear about who your target audience is and what they are looking for. Once you know this, you can create messaging and visuals that will resonate with them. Finally, always be consistent with your branding. Consistency will help people quickly recognize and remember your company.

Take your brand name, for example. It seems simple enough, but there needs to be a lot of thought that goes into it. The name you choose should be reflective of your company’s values and what you want people to think of when they hear it. It should also be available as a .com, on Facebook, Instagram, Twitter, TikTok, and anywhere else you want to have a presence. One may ask, “what’s in a name?” and the answer is “everything.” If you can’t figure one out, there are many helpful name generators that can help you find the perfect name for whatever you’re trying to convey.

This level of thought needs to be given to every element of your brand identity, from your logo to your website design to the way you talk about your company on social media. 

If you’re not sure where to start with creating or improving your brand identity, we suggest working with a professional branding agency or designer. They will be able to help you create visuals and messaging that reflect your company’s values and what you want people to think of when they hear your name. Investing in strong brand identity is one of the best ways to ensure that your business is successful. 

Conclusion

A strong brand identity is essential for any business that wants to be successful. It can help you attract new customers, build trust and credibility, and charge premium prices for your products or services. Build your brand correctly, and you will be on your way to a successful future.