SAILOR JERRY SPICED RUM PARTNERS WITH TEXAS ARMY VETERAN TO CREATE SAILOR JERRY IRONSIDES BBQ SAUCE
100% of profits from each bottle sold supports veterans
Sailor Jerry Spiced Rum is proud to continue its longstanding history of support for the U.S. military with the launch of Sailor Jerry Ironsides BBQ Sauce. Created in partnership with Texas-based, veteran-owned BBQ business Grill Your Ass Off, 100% of profits from each bottle sold will support veterans.
Sailor Jerry Ironsides BBQ Sauce is crafted with Sailor Jerry Spiced Rum to incorporate the bold character of the 92 proof spirit. The result is a smooth and smoky tomato-based sauce that brings the signature Sailor Jerry spice blend to the forefront, finishing with a kick of sweet heat.
Fifty percent of profits will go to the veteran-owned business Grill Your Ass Off, while the remaining 50% will benefit The Independence Fund, a 501c3 non-profit committed to restoring the physical, mental, emotional and spiritual independence of our nation’s veterans. The Independence Fund will use the donation to support Operation Resiliency, a program that reunites veterans who served together. The reunions are often conducted through retreats and promote a sense of community while teaching coping skills.
“We are longtime fans of Sailor Jerry Spiced Rum and were thrilled when they approached us to collaborate on a BBQ sauce,” said Jason Murff, CEO of Grill Your Ass Off. “We’re proud to have created a versatile sauce that highlights the distinct taste of Sailor Jerry Spiced Rum, and prouder yet to do it in a way that supports our veteran community. As a veteran-owned business, we make it a priority to give back to those who have served, and we value Sailor Jerry for sharing this commitment.”
Sailor Jerry Spiced Rum was created to honor Norman “Sailor Jerry” Collins, a Navy vet who built his rep inking soldiers and sailors in WWII-era Honolulu, where he established his legendary tattoo parlor and himself as the undisputed father of American old-school tattooing. Sailor Jerry has a rich legacy of support for the military, having donated over $1 million to the USO and other military organizations throughout the brand’s history.
“Supporting the veteran community is a significant cause for our brand as we seek to honor the legacy of our namesake, Navy veteran Norman ‘Sailor Jerry’ Collins,” said Mary-Jade Hynes, Brand Manager, Sailor Jerry Spiced Rum. “It was important to us to work with a veteran-owned business to create this product, and we’re delighted to have come together with Jason Murff and his team at Grill Your Ass Off to support the critical work of The Independence Fund, and to make some damn good BBQ sauce.”
Crafted in the traditional Navy way by William Grant & Sons, Sailor Jerry Spiced Rum is bold and smooth, with hints of caramel and vanilla. Made in America from Caribbean Rum and blended with spices including ginger, cinnamon, clove and vanilla, Sailor Jerry Spiced Rum is an exceptionally smooth 92 proof spirit.
Sailor Jerry Ironsides BBQ Sauce launches on November 1 and is available for purchase for $12.99 at GrillYourAssOff.com and via the Sailor Jerry online store at sailorjerry.com/en/shop/.
To learn more about Sailor Jerry Ironsides BBQ Sauce and Sailor Jerry Spiced Rum, visit SailorJerry.com.