The COVID-19 pandemic proved to be a double whammy for young women eager to launch their careers.
Young people in general have had their job searches stymied by the recession. Meanwhile, women of all ages have seen their careers impacted negatively more than men by the events of 2020.
But despite the challenges, there is hope for ambitious young women just starting out who want to make a mark, even in male-centric industries, says Deborah Fairchild, president of Nashville-based VEVA Sound (www.vevasound.com), which verifies and archives projects for clients in the music industry.
“That doesn’t mean it’s going to be easy,” she says. “But if you can avoid becoming discouraged, and can face the world with firm determination, the opportunities will be there.”
Fairchild, who started her career with VEVA Sound as an archival engineer in 2004 and rose to lead the company in all facets of the business, has succeeded in an industry in which women are still underrepresented.
Just as an example, a study released in 2019 by the USC Annenberg Inclusion Initiative looked at 700 popular songs and found that women accounted for only 21.7% of artists, 12.5% of songwriters, and 2.7% of producers.
Fairchild understands the challenges today’s young women face, and she offers a few tips for those who are just now launching their careers and hope to move up in their organizations:
- Be prepared to clean toilets. This could be viewed metaphorically, but in Fairchild’s case it was also literal. “When I started as an intern at a studio, I did everything they asked – even clean toilets,” she says. “To pursue a professional career in the music industry, you have to be prepared to pay your dues, starting at the bottom and working your way up. I imagine that’s true for a lot of other industries as well.”
- Learn from everyone. Formal education is great, and it’s wonderful to have a college degree, but once you’re on the job you will discover how much more there is to learn from watching and listening to other people, Fairchild says. Just about anyone in an organization – from the lowest-paid employee to the CEO – has skills or knowledge they can share with you that will prove useful in your career journey. “Whenever you meet someone,” she says, “always assume they have something to teach you until they prove they don’t.”
- Networking is a key, but not the key. Who you know is important. So is what you know. “A strong network will give you opportunities,” Fairchild says, “but your knowledge and capabilities will be what give you a long-lasting career.”
- Know when to pivot. At every stage of your career, stay sensitive to when it’s time to pivot, Fairchild says. “The interesting thing about the music industry is that some things take generations to change, while others change on a dime,” she says. “The ability to discern when to move on or when to double down will set you apart.”
“The pandemic has made things tough for those just trying to launch a career, which means it’s more important than ever to stay positive and persevere,” Fairchild says. “Grab the opportunities that are there, and then make the most of them.”
About Deborah Fairchild
Deborah Fairchild, president of VEVA Sound (www.vevasound.com), started her career with the company as an archival engineer in 2004. In the past 16 years she has risen to lead the company in all facets of the business. She has grown VEVA into a global entity servicing major labels in North America and Europe, establishing offices in New York, Los Angeles, and London in addition to the company’s headquarters in Nashville.
Fairchild has kept VEVA at the forefront of technology and continues to evolve and adapt VEVA’s services and technology to assist the needs of their extensive client base. She advises many label executives, producers, engineers and artists seeking archival and asset management solutions.