About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Yung Pooda – FOREVER TIPPIN

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Yung Pooda gains another hit with DJ Chose on his latest offering “Forever Tippin,” produced by Grammy Award-winning, super-producers Cool/Dre. The two trendsetters join forces with an appealing twist of the Salih William-produced classic, “Still Tippin’” by Mike Jones, Paul Wall, and Slim Thug. “Forever Tippin” is available today via It’s A 10 Records on all streaming service platforms. The official music video, directed by legendary director Mr. Boomtown (Gucci Mane, Bun B, Yo Gotti), has now reached 1 million + views via YouTube. Watch here.

On an unbreakable hot streak, with no signs of ceasing, Yung Pooda has proven to be a force with his magnetic appeal as he makes his way to carry the city as Houston’s next up. The 2021 breakout star was recently featured in his hometown daily paper, The Houston Chronicle where the publication exclaimed that Pooda is well on his way to being ‘Houston’s next hip hop star.’ “Forever Tippin” comes on the heels of Pooda’s biggest record to date, “Chicken ‘N Grits” featuring Dreamdoll on the original version and Trey Songz and Dreamdoll for the official remix. The track garnered praise from Hot New Hip Hop, Rap Radar, On Smash, Hip Hop N’ More and is currently in the multi-millions with over 3 million + streams and counting on Spotify solely.

His latest single, “Forever Tippin” paves the way for his anxiously awaited debut project “Vivid Pictures,” arriving later this year.

Pooda is set to perform at ‘The Official 713 Day Celebration’ in Houston, TX on July 13th alongside a few of Houston’s legends on the lineup including Lil Keke, Paul Wall, Slim Thug, and more! For more information visit HERE.

WATCH “FOREVER TIPPIN” VISUAL HERE

LISTEN TO “FOREVER TIPPIN” HERE

“Yung Pooda could be Houston’s next hip-hop star”

–Houston Chronicle

“Yung Pooda is winning the battle between life and art…”

–Rolling Out

Nothing holds more weight than a promise.

In 2019, Yung Pooda found himself at a crossroads between the streets and the studio. After performing alongside legends such as Boosie Badazz, Slim Thug, and Z-Ro, recording with platinum icon Paul Wall, and igniting a buzz of his own throughout the country, the Houston rapper made an important pledge to himself. His pledge changed the course of everything to follow in its wake.

“In the middle of recording and getting in all kinds trouble, I promised God I would get out of the streets and just do music,” he admits. “I stuck to my word.”

Long before this vow, hip-hop called to him as a kid in Orange, TX. Pooda’s mother bumped Naughty by Nature’s “Hip Hop Hooray” throughout the one-bedroom and one-bathroom house built by his grandfather that he and his mom shared with his grandma. As he puts it, “I used to go nuts to that song!” He used to listen to classics from OutKast, JAY-Z, Lil Wayne, Master P, Ludacris, DJ Screw, and more. When Pooda visited dad, pops actually built a home studio at his spot to cook up beats and DJ. Growing up, he practiced his skills on the mic and sharpened the wordplay, developing a signature style. He sent shockwaves through the city after a successful showcase, earning endorsements from the likes of DJ Hi-Cof Houston’s 97.9 The BOX who said, “He’s always been a lyricist.” Inciting local excitement, he performed multiple tour dates with Boosie Badazz and teamed up with Paul Wall for the single “Beat Up The Block.”

Relocating to Prairie View, he moved into a two-story house with his cousin and two friends where they “were trapping and getting money, but shit got too hectic.” At this point, he reset everything. “There were fights, threats, and all types of shit,” he recalls. “I ended up saying that prayer.”

His music made its way to Jeff Aronson, CEO of It’s A 10 Records, a boutique label with a distribution deal with Empire, who immediately signed him in 2019. Now, he properly introduces his signature sound and vibes on his upcoming LP, Vivid Pictures. In 2020, Pooda made waves on Tik Tok and mix show radio with the release of his first single, “Repeat Dat” which was produced by GRAMMY® Award-winning duo Cool & Dre [JAY-Z, Beyoncé, Nas] along with a reflective song, “Lies Told”- his thoughtful response to social unrest and police brutality. This year, his critically acclaimed newest single, “Chicken N Grits” is bringing him to the forefront. C&G has earned over 30 million Tik Tok views, was the #4 “Most Added” song at urban radio and is in rotation at BET Jams, Revolt and YO! MTV Raps.

The title track “Vivid Pictures” places cinematic verses in between soulful samples and is at the heart of Pooda’s approach to music and life. “There’s a deep meaning,” he explains. “I aspire to be an artist and more than a rapper. I’m inspired by Picasso and Leonardo Da Vinci. When I listen to a beat in my head, I’m putting art together. The eyes are the windows to the soul. Everything is clear. Each song gives you a visual like a movie. That’s Vivid Pictures to me. It’s the frequency I want to be on.”

In the end, Pooda fulfills every promise and leaves his mark on the culture in the process. “When you listen to me, I want you to feel enlightened and great,” he leaves off. “I hope you relate to the emotion and know you’re not alone. I’m young enough to make mistakes and old enough to know better. I’m telling my story. I’m human.”

YUNG POODA #1 NEW SINGLE “FOREVER TIPPIN” #1 MOST ADDED AT URBAN RADIO

Independent Label It’s A 10 Records’ Promo Efforts Put Yung Pooda At The Forefront

This week, Houston-based, emerging rapper Yung Pooda continues to make a name for himself as his new release, “Forever Tippin” beats out stiff competition from major label artists to be the #1 “Most Added” record at urban radio. Get it HERE.

Yung Pooda joined forces with fellow Texan rapper/producer DJ Chose to collaborate on “Forever Tippin” which is a reworking of the classic “Still Tippin'” by Mike Jones, Paul Wall and Slim Thug- who makes a cameo appearance in the riveting “Forever Tippin” video. Less than a month to release, the video has already garnered over one million views and counting and received widespread critical acclaim. See the video HERE.

Signed to It’s A 10 Records, an independent label distributed by United Masters, Pooda has been stealthily building a name for himself with an onslaught of buzzing releases over the past year including “Chicken N Grits” featuring Dream Doll and Trey Songz (on the remix), “Repeat Dat” and “Lies Told.”

“Pooda is the real deal,” says It’s A 10 Records Miami-based founder and C.E.O. Jeff Aronson who tapped the top-selling songwriter/production duo Cool & Dre to oversee Yung Pooda’s forthcoming album. “He is talented, versatile and has a lot to say. We are committed to putting the resources behind him and his upcoming album.

“Yung Pooda and DJ Chose rep Houston and ride in style in the music video for their song Forever Tippin.” –BET

“Yung Pooda Sticks To His H-Town Roots On “Forever Tippin” – Hot New Hip Hop

“…Is blowing up.” – Houston Chronicle

“Pooda rides over the classic sample…” – Revolt

Playboy × SuperRare

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Playboy, the iconic lifestyle brand owned by leading pleasure and leisure lifestyle company PLBY Group, Inc., today announced its first curation partnership with SuperRare, the Miami Beach Art Collection. The collection will go live July 9th. An expanded version of a digital exhibit previewed to thousands of Crypto enthusiasts at BTC 2021 Miami, the collection features original animated works by Ayla El-Moussa, REK0DE, Jon Noorlander and MBSJQ, and an original heritage photograph unearthed from the Playboy Archives, featuring a Playboy Bunny pictured water-skiing outside of the Miami Playboy Club in 1970. As an added bonus, the first collector of the heritage NFT will receive a framed limited-edition print, courtesy of the Playboy Archives. Playboy is now whitelisted as one of the very first curators on SuperRare’s platform with the ability to curate and release ongoing collections.

The Miami Beach Art Collection will be featured on July 10th during the first weekend of Decentraland’s second annual Art Week, a week-long virtual art fair featuring leading galleries and auction houses. The Playboy and the Decentraland teams have partnered to design a Playboy-branded art gallery in Decentraland’s Crypto Valley. The fully customized Miami Beach-themed space will feature the five NFTs surrounded by a selection of heritage covers and imagery from the Playboy Archives, as well as a sand- and sea-covered floor, palm trees, and a tropical color palette. Additional highlights will include a co-branded bar, an exclusive DJ set, and a curatorial overview of the exhibit provided by Playboy.

“We’re honored to join the SuperRare community, and so excited to present our first collaboration during Decentraland Art Week,” said Rachel Webber, Chief Brand Officer at Playboy. “We’ve long admired SuperRare’s curatorial vision and are thrilled to continue Playboy’s legacy as a curator of artistic expression on the platform. We also want to say a huge thank you to the always inspiring and innovative Decentraland team for inviting us to participate in their second inaugural art festival, and for their ongoing creative collaboration.”

“I’m super excited for SuperRare to be partnering with Playboy. The brand has supported incredible artists over the decades from Dalí to Warhol to Haring,” says John Crain, CEO of SuperRare. “NFTs are a new medium for artists and it’s great to see Playboy join the ecosystem.”

“Playboy made a huge splash in Decentraland back in May of this year with ‘Liquid Summer’, it’s first-ever NFT collection,” said Sam Hamilton, Community & Events Lead, Decentraland Foundation. “To return so soon with Miami Beach Art Collection shows not only how committed Playboy is to digital art and the artists but its belief in the power and future of the metaverse. Visitors to Art Week are in for a real treat.

About Playboy Art

For the past 67 years, Playboy has provided a platform for artists, writers, and photographers to express themselves with total freedom. From Pablo Picasso and Salvador Dalí to Keith Haring and Andy Warhol to Kinuko Kraft and LeRoy Neiman, Playboy has served as a creative incubator for some of the world’s most legendary artists long before they became household names. Playboy’s contemporary arts program continues to build on that legacy by serving as a platform for more female artists and diverse voices, including recent collaborations with some of today’s most exciting creatives, such as Marilyn Minter, Hank Willis Thomas, JR, Nick Cave, Betty Tompkins and many more. At the core of this evolution is a continued desire to push the boundaries of storytelling, to marry high and low sensibilities, and to champion artists who are igniting important conversations surrounding censorship, sexuality, and freedom of expression.

About PLBY Group, Inc.

PLBY Group, Inc. connects consumers around the world with products, services, and experiences to help them look good, feel good, and have fun. PLBY Group serves consumers in four major categories: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming. PLBY Group’s flagship consumer brand, Playboy, is one of the most recognizable, iconic brands in the world, driving billions of dollars in global consumer spending annually across approximately 180 countries. Learn more here.

About SuperRare

Founded in 2017, SuperRare is a pioneering online, peer-to-peer marketplace for premium, single edition non-fungible tokens (NFTs), most notably CryptoArt, built on the Ethereum blockchain. Created with the goal of reinventing art collecting for the digital age, SuperRare has facilitated artists and collectors around the world to sell and purchase more than $71M worth of art in the last year alone. On the heels of a successful first round of funding in 2021, SuperRare continues to work with key art curation and auction partners across the globe.

About Decentraland

Decentraland is a decentralized virtual social platform powered by the Ethereum blockchain, that is owned and governed by its users. Through the Decentralandplatform, they can create, experience, and monetize content and applications. Every day Decentraland features a wide assortment of events and activities – from digital art shows to music performances, gaming, quests and more.

Force3 Named Official Mask of MLB Players, Inc.

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Force3 Pro Gear, which has a mission of developing the safest protective gear available for catchers and umpires, today announced it will be recognized as an “Official Catcher’s Mask Partner of MLB Players, Inc.”

The designation by MLB Players, Inc., the business arm of the Major League Baseball Players Association, underscores that Force3 Pro Gear is fast establishing itself as one of baseball’s premier catcher’s equipment companies. Since Tyler Flowers of the Atlanta Braves first wore a Force3 mask in 2016, several other Major Leaguers have followed, including Chicago White Sox catcher Yasmani Grandal, who is also an investor in the company.

With its revolutionary patented S3 Shock Suspension System technology, Force3’s unique line of masks reduces frontal impacts by absorbing energy that otherwise would be transmitted back through the head. Force3’s masks have been independently tested with speeds over 100 mph and at NOCSAE (National Operating Committee on Standards for Athletic Equipment) approved test labs to ensure the performance exceeds mask standards.

“I created this mask technology out of necessity after being violently struck by a foul ball to my chin while umpiring in the minor leagues,” said Force3 Pro Gear President and Founder Jason Klein. “The S3 technology absorbs impacts like no other mask, reducing injuries and giving Players and umpires the best chance of not being seriously injured.”

“Ensuring the safety and wellness of Players is at the forefront of all that we do, and we admire Force3 Pro Gear’s mission to manufacture safe equipment for catchers and umpires,” MLBPA Executive Director Tony Clark said.

Klein founded Force3 Pro Gear and created the patented S3 Technology after recognizing a need to improve sport equipment during his 10 years as a minor league umpire. The Milford, Conn.-based company is committed to reducing the number of concussion,s and other sports injuries and extending the careers of athletes and officials by revolutionizing their protective equipment.

As part of the agreement, MLB Players, Inc. will also become a shareholder in the company.

Rolling Loud x WWE

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Call it the ultimate mashup.

The newly announced partnership between Rolling Loud and WWE will see hip-hop’s biggest names performing alongside WWE SmackDown wrestling. This partnership is the first of its kind. No other time in history has seen a collaboration between wrestling and a large-scale music festival.

This is how it’s basically going to go down. On July 23, SmackDown will feature a split FOX broadcast with two matches being held at Hard Rock Stadium in Miami (same venue as Rolling Loud) while the rest are at the Rocket Mortgage Fieldhouse in Cleveland.

I’m honestly extremely intrigued by the thought of A$AP ROCKY, Travis Scott, and Post Malone performing in between or alongside a LIVE wrestling match. With that caliber of a lineup, concert-deprived fans, and throw in some of the world’s most entertaining wrestlers? The energy all around is bound to be ELECTRIFYING.

So what does this mean for the future of collaborations between live music and sporting events?

I think the opportunities are endless. But before I go any further, I should clarify that while I am an enthusiast of the virtual space – I don’t foresee in-person gatherings becoming null and void, ever. There’s just something that comes with having human energy together collectively in one space. Let’s explore a few of my ideas.

Most sporting venues also double as concert venues. Could this be the beginning of seeing mega venues that could concurrently host a live music and sporting event? I see this being easily achieved even more specifically in the world of e-sports.

Or even take for example the current format of sporting events. In some capacity, small-scope performances already take place during sporting events i.e. halftime, national anthem singers, etc. Might we start to see longer pre or post-game concerts? To reference a basketball analogy, a 2 for 1? Will we see tours scheduled around team calendars? A league that is primed to do this would be Ice Cube’s Big 3.

Not all people who go to live music and sporting events go to actually listen to music or watch the game. They go to socialize and network. They may possibly have been enticed by promotions or a giveaway. They may simply want to make an impression or maybe they are big fans of an artist or team after all. No matter the circumstance, I think the ultimate draw to such collaborative efforts is the fusion of audiences and the power of sport and music to unite.

As told on WWE.com, “WWE has a rich history of integrating music into all aspects of its brand and collaborating with some of the most celebrated artists in the world. Over the years, world-renowned hip-hop artists including Snoop Dogg, Diddy, Three 6 Mafia, MGK, Wale, and many others have performed at WWE’s biggest events.”

I know that I have a bias but music has always played a very important role in sports and vice versa. I think it was Drake that said “Damn, I swear sports and music are so synonymous. ‘Cause, we want to be them, and they want to be us.”LOL!

I will definitely be tuned in on the 23 to see how this looks like in actuality. I am also eager to see the continuation in the development of how to further collaborate across the music and sports landscapes from the live production and programming standpoint.

Mereba Prepares For Motherhood

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Fresh off the release of her new project AZEB, singer/songwriter Mereba returns with her new video “Go(l)d.” Directed by Sean Frank, a radiant Mereba sings of hope and change while having a bright gold light shining on her face. “I still believe in gold,” she sings at the latter part of the record. Later in the clip, Mereba displays her baby bump, which is held and supported by the hands of different people. Facebook premiered the ethereal video, which Aiden Magarian also produced. Watch HERE.

Last month, Mereba performed her standout song “Rider” at the 2021 BET Awards. Singing on the Amplified Stage, Mereba showcased her tenacity and artistic prowess, especially after giving birth to her first child weeks prior. Along with her latest project AZEB, Mereba provided fans live performances of various tracks, including “Rider” and “Aye,” with the latter honoring Juneteenth.

In April, she and Vince Staples interviewed each other for Interview Magazine, as they each spoke candidly on their journeys and life’s directions. She also took part in an enlightening interview/performance for Klipsch Audio’s newest series, Out Loud. There, she performed a unique medley and incorporated her standout record, “Planet U.”

In 2018, Mereba released her first singles through major-label Interscope. A 9th Wonder collaboration titled “Black Truck” marked her official debut that February and was followed by the release of “Planet U,” which she produced herself with co-production from Ayo Olatunji and Sam Hoffman.

Both tracks were included on her groundbreaking debut album The Jungle Is the Only Way Out, which arrived in February 2019 and featured appearances from 6LACK and J.I.D. The acclaimed project earned praise from Vogue, Pitchfork, Billboard, Earmilk, Hypebeast, and Ones to Watch, who noted that “Mereba has pushed the boundaries of R&B and established herself as a voice of the future.” She also appeared on Dreamville’s now-platinum Revenge of the Dreamers III in 2019, which earned her her first Grammy nomination in 2020.

LPB Poody × Lil Wayne

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WATCH HERE

“BATMAN” HAS GARNERED OVER 50 MILLION STREAMS AND COUNTING

The “Batman” remix is a testament to what’s to come for Poody this summer. With co-signs from two of Hip-Hops biggest power players, he’s definitely making his mark as one of the top rising artists to watch in 2021.

Known widely for his first single “Address It,” the 20-year-old achieved a commendable feat with over 50 million streams thanks to its fast acceleration on Tik Tok. Last Summer Poody teamed up with other rising artists including 42 Dugg on “Connected” and released Untamed in January, with features from Yung Bleu and GCM 26. Fan favorites like “Radio Boyz,” “Ghostriders” and “Welcome 2 Carver Shores” prove Poody’s versatile approach to street raps and a promise of what’s to come.

Poody is currently in the studio putting together his next mixtape, a project he promises will be more diverse than anything he’s released. “I’ve got a variety of new music coming,” he adds. “I’m working on my vocals, singing and stuff. I like trying new things.”

LPB Poody’s “Batman”

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Cassadee Pope × THRIVE

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On today’s episode of The Kelly Clarkson Show, Grammy-nominated singer-songwriter, Cassadee Pope, announced the title of her upcoming album, THRIVE, due out this Fall. Pope also performed her current single from the album, “What The Stars See,” alongside one of the track’s female collaborators, Lindsay Ell. The celestially captivating video was directed by Matthew Paskert (Taillight) and was filmed at the jaw-dropping planetarium at Adventure Science Center in Nashville, Tennessee.

WATCH: “What The Stars See” Performance

“I’ve been a fan of Kelly’s since her first audition on ‘American Idol.’ To have been invited to her show is such an honor and I’m so glad her show is where I officially make my album announcement,” says Pope. “I wanted to name the album ‘Thrive’ because that word explodes with empowerment and endurance. The title track talks about not just surviving something but thriving from it, and I’m at a point in my life where I can see how the hard times were necessary. I also feel so unapologetically me in this new project which makes me thrive in every sense of the word!”

THRIVE is Pope’s ninth career album that blends pop-punk melodies, from the inception of her career with band “Hey Monday,” with the Country storytelling that overflows from her heart. The two worlds collide into a harmonious collection of songs that best represent where Cassadee is at this stage in her life: happy, confident, and healthy. Cassadee’s powerhouse vocals come alive stronger than ever with masterful direction from producers Nick Wheeler (All-American Rejects) and Karen Fairchild (Little Big Town) – role models who represent the best from eras of her own musical journey.

On Friday, July 9^th, Pope will release her second single from THRIVE, “Say It First.” The track written by Pope, Ross Copperman, and Heather Morgan, is an angsty look at pulling the plug on a relationship and taking the difficult role of “bad guy,” even when you both know it’s come to an end and making the decision to “Say It First.”

PRE-SAVE: “Say It First”

Stay tuned for even more new music from Cassadee Pope this year!

Vevo × Ariana Grande

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Vevo, the world’s leading music video network, announces the release of Ariana Grande‘s Official Live Performance of “safety net” featuring Ty Dolla $ign from her album Positions. Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances.

“We are so excited to release these exclusive video performances to Ariana’s fans” says JP Evangelista, SVP, Content, Programming & Marketing. “We’ve loved Ariana’s music for years, and it’s been such a privilege to watch her artistry grow and evolve. An immensely creative and collaborative artist is key to these visually stunning performances and Ariana embodies that – her efforts translated beautifully onscreen. We look forward to seeing her continue to blossom and hope everyone enjoys watching these.”

Ariana’s “safety net” Official Live Performance is rooted in the concept of duality, with the superstar serenading viewers under a single spotlight and purple tint while walking through a field of flowers. Vevo has previously worked with Ariana Grande in 2013 and 2016 for her “Vevo Presents” performances of “Dangerous Woman,” “Be Alright,” “Leave Me Lonely,” “Greedy” and “Into You.” Ariana was one of Vevo’s Top 10 Worldwide Most Watched Artists of 2020 and shattered the Vevo 24 Hour View Count Record in 2018 with her video for “thank u, next” with a staggering 50 million views.

Keep up with exclusive content from artists all over the world on Vevo’s YouTube page.

Watch safety net HERE.

VEVO AND ARIANA GRANDE RELEASE EXCLUSIVE PERFORMANCE OF “positions”

“positions” MARKS THE SIXTH AND FINAL VIDEO RELEASED BY VEVO AS PART OF GRANDE’S OFFICIAL LIVE PERFORMANCE SERIES

Vevo, the world’s leading music video network, announces the release of Ariana Grande’s Official Live Performance of “positions” from her album Positions. Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. “positions” follows Ariana’s previous Vevo Official Live Performances of “pov,” “safety net (feat. Ty Dolla $ign,)” “my hair,” “34+35” and “off the table (feat. The Weeknd)”.

Ariana’s Official Live Performances are rooted in the concept of duality, with the superstar serenading viewers under a single spotlight and purple tint while walking through a field of flowers. Vevo has previously worked with Ariana Grande in 2013 and 2016 for her “Vevo Presents” performances of “Dangerous Woman,” “Be Alright,” “Leave Me Lonely,” “Greedy” and “Into You.” Ariana was one of Vevo’s Top 10 Worldwide Most Watched Artists of 2020 and shattered the Vevo 24 Hour View Count Record in 2018 with her video for “thank u, next” with a staggering 50 million views.

Keep up with exclusive content from artists all over the world on Vevo’s Youtube.

ABOUT VEVO

Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop and mobile devices each month, Vevo brings music videos to the world ߝ when, where, and how fans want them.

Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra and Vewd.

Trojan Releases New Ultra Fit Condoms

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Interested in elevating your condom game? TROJAN™ Brand Condoms, America’s #1 Condom Brand, introduces its new ULTRA FIT™ product line of tailored condoms. Boasting four unique shapes, the condoms encourage users to level up their lifestyle and experience the one and only “ULTRA FIT™ Feeling” that can only result from finding one’s unique fit and feel.

The condom varieties are designed to offer different experiences and customized to appeal to anyone and everyone, proving that a better fitting condom means a better feeling, and ultimately, better sex.

BARE FEEL: Level up your lifestyle with sex that’s so good, you’ll forget your wearing a condom. Bare Feel condoms are designed to feel like there’s nothing there. Feel the pleasure, not the condom with the product that features a snug base, spacious body, and a relaxed fit.
FREEDOM FEEL: Need to take things up a notch in the bedroom? Freedom Feel condoms give you more freedom to dial up the sensation. Choose a condom that provides an uninhibited sensation and has a roomier body for more feeling and fun.
SENSITIVE TIP FEEL: Craving a little extra sensation? Let ULTRA FIT™ condoms help you find your swagger. Sensitive Tip Feel is designed to provide dedicated pleasure, right at the tip. Get heightened stimulation where you want it most with a condom that features a unique form-fitting tip and contoured shape for focused pleasure.
COMFORT FEEL: Tailor-made for comfort and feel, Comfort Feel is a more comfortable condom all around. Designed with a slight taper for smooth and sensual pleasure, gently flared so you can feel the intimacy, created to help you stay close and in control.

Ultra Fit condoms are available exclusively at Walmart and consumers that purchase them in-store can enter the #UltraFitSweepstakes running from June 15- August 30.

In celebration of the launch, Trojan is bringing its “Ultra Summer” party to various destinations throughout the next few months, including Nashville, New Orleans, Atlanta, and Miami. The party will surprise and delight partygoers with activities, giveaways, and other fun activations to promote the new condom line (and safe sex!).

Paris Bryant × Demon Time

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Today marks the release of rising singer/rapper, Paris Bryant’s latest offer, “Demon Time,” out now via Cinematic Music Group/Geffen Records. The third track since his debut, the promising young talent continues to emerge with his fresh forthright single. On “Demon Time” he channels a hard-hitting energy over a slick beat tearing through the production with fresh punchy bars and powerful vocals.

In the striking visual directed by Llama, we catch a glimpse into Paris’ life as he cruises through the streets of New York. He counts stacks alongside his partner in crime while spitting his infectious verses on his “Demon Time” perspective. Watch the video HERE.

Last month, Paris Bryant made his official debut with his track and video for “Mad Mad,” which now has nearly fifty thousand views. On the song he weaves together thought-provoking bars and show-stopping vocals above a backdrop of acoustic guitar and 808s. The accompanying visual finds him rapping alone around New York in the middle of the night as it captures his palpable charisma on-screen. The track led to quick praise from Triller who spotlighted him as a featured artist as well as recognition from REVOLT, HotNewHipHop, RESPECT, and Uproxx who listed the track on their “Best New Hip-Hop This Week” roundup. Soon after he released his second track “Proud Of You” which features fellow New York rapper, Jay Gwaupo. The budding talent is quickly on his way upward as he continues to assert himself track after track.