Posts made in July 2020

relationship illustration by Rita Azar

Revitalizing Your Relationship

When you have been in a relationship for a long time, you may find that the romance starts to wane. While you may both still love each other, your time is taken up by other things and this leaves little time for romance. Many couples enjoy a lot of romance at the start of the relationship but once they have been together for a long time, this part of the relationship starts to fizzle away. However, it is important to try and keep the romance alive.

When couples want to add fresh life to their physical relationship, they often invest in things such as intimate products. However, when it comes to injecting more romance into the relationship, you need to do things that are from the heart and meaningful. The good news is that you do not have to spend a fortune when it comes to being romantic and showing your partner how much you care. There are various things you can do, some of which we will look at in this article.

Some Romantic Ways to Show You Care

Being romantic with your partner from time to time is important – even though they may know you love them it is nice to show it as well. There are some simple and effective ways in which you can inject a little more romance into your relationship.

One thing you can do is to whisk your partner off for an impromptu romantic picnic one afternoon. You can get some delicious picnic food in, get a cool bag for chilled wine and drinks, and then head to a local park or beach where you can both relax. This is a great way for you both to unwind, spend some quality time together, and enjoy the great outdoors.

Another thing you may want to consider is rustling up a fabulous romantic meal for your partner at home. If the weather is nice, you can even set up your table on the patio and have romantic twinkling fairy lights. While this might sound daunting, you don’t have to have superb culinary skills to cook for your significant other! Just simply follow an online recipes and you will be sure to impress your partner.

Romance can also be about having some fun, so another thing you can do is arrange a fun day out as a couple. You could go to an exciting theme park where you can stroll hand in hand and enjoy the excitement of the rides. Or you may want to go on a fun date to a place you used to go to when you first met such as going to the movies or a favorite restaurant.

These are all great ways of bringing back a little romance into your relationship while also having a little fun.

Chronixx shot by El Puru for 360 MAGAZINE.

Chronixx – “Cool As The Breeze/ Friday”

THE NEW VIDEO AND SINGLE FROM THE JAMAICAN HIT-MAKER IS THE LATEST DROP FROM HIS FORTHCOMING SECOND ALBUM DELA SPLASH

Watch/Listen HERE

Today, Chronixx unveils his new song and video, “COOL AS THE BREEZE/FRIDAY” a heartfelt dedication to his beloved Kingston, Jamaica. The stream of releases continues as Chronixx builds anticipation for his forthcoming album Dela Splash via Soul Circle Music. The latest cut is produced by Pantha, who crafted a crisp, shimmery beat for Chronixx’s third single reveal from the LP.

Director Meji Alabi naturally reflects countless elements native to Jamaican culture in every frame of the music video. Chronixx seated in a floating armchair, is flanked by a fleet of motorcycles as they weave past pastel-colored buildings. Street parties featuring charismatic dancers are in sync to the rhythm of a vibrant sound system. Kids effortlessly pop wheelies on their bicycles. Jamaican oil-drums are grilling food. This is paradise – Jamaica – “where every day is summer, and every day feels like a Friday,” as Chronixx raves with enthusiasm on the song’s chorus.

“This tune is about everyday people of the world, but really a song about us in a Jamaican life that we live…making sure we have the right music, culture, and energy to keep our mind uplifted throughout the struggle and building a better life for ourselves. No matter the intensity of the heat, and no matter how hot the reality get, we still haffi remain cool as the breeze you now. It’s the balance of being able to go through all the different forces of life you know and stay up…it’s an upliftment song,” Chronixx shares about his latest anthem.

Since the announcement of his second album Dela Splash in March, Chronixx has delivered three critical anthems. “Dela Move” was the first sample of Chronixx’s deeper exploration of his Rastafari beliefs mixed with motivational chants that echoed inspiration by Bob Marley and Shabba Ranks. “Same Prayer,” was the introspective follow-up that featured lyrical master Kabaka Pyramid. The celebratory tone of “COOL AS THE BREEZE/FRIDAY” shifts viewers’ mood to a sense of optimism, especially during this time as the world slowly recovers from the global pandemic.

CHRONIXX:

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(Photo credit: eL Puru)

360 MAGAZINE gaming illustration by Ivory Rowen.

Things to Do While We Are in the Final Stages of Lockdown

As life slowly begins to return to normal, you may still be struggling to find things to do. Even though in many areas, restaurants, bars, bowling alleys, gyms and more are opening, there are still many people that are not quite ready to venture out. If you have spent much of your lockdown struggling to come up with ideas of what to do, now is the time to get some of those things done, but also have a bit of fun before everything goes back to normal!

If you were anything like many of us, you probably began lockdown with a long list of things you planned to achieve; fast forward a few months and you may have realized that you did not actually achieve half, if any, of what you wanted. While we are in these final stages, make a short list of your main goals – perhaps paint the shed, or lose a pound, or maybe even finish knitting that blanket!

If you want to kick back, relax and have some fun, then look no further than sites such as onlinecasinobet.vip for example! You have the opportunity to enjoy classic casino games all from the comfort of your living room, backyard, or even the bath. You can choose between games such as poker, roulette, and slots and try your luck.

For those who have been in lockdown with family, why not suggest a board game evening or perhaps play some cards? It’s a great way to have a bit of competitive fun, bring everyone together, and enjoy each other’s company.

If you have not yet returned to work, you may want to begin getting yourself into some sort of routine so that you do not find adjusting too difficult. Set a night-time routine for yourself, whether that includes having a nice warm bath followed by reading your favorite book in bed. Either way, get back into a habit of going to bed at a more appropriate time. The same goes for the mornings: set your alarm and get breakfast prepared. The more you create a routine and schedule for yourself now, the easier you will find it when lockdown comes to a complete end.

Of course, last but not least, enjoy your final stages of lockdown. While some people may have really struggled during these times, there have been many of us that have been able to take advantage of this time we have had with our children, or even ourselves, and we aren’t likely to experience this again.

Camel illustrated by Mina Tocalini for 360 MAGAZINE.

The Vox Agency × Desert Ranch Experience

The Vox Agency, the agency specializing in public relations, digital marketing, and brand building for attractions, destination dining, health and lifestyle, and non-profit organizations, announces its new client: Desert Ranch Experience by Camel Safari.

Desert Ranch Experience by Camel Safari offers a distinctive outdoor destination for conservation-focused animal encounters, as well as daytime and overnight “glamping” experiences inside authentic Mongolian gers. Situated on 176 acres along the Virgin River 80 minutes north of Las Vegas, the ranch provides the perfect retreat for daytime excursions and overnight stays.

Every Desert Ranch Experience includes up-close animal encounters with the destination’s 34 camels and other exotic animal species, including alpacas, llamas, armadillos, African crested porcupine, a two-toed sloth and more. The ranch’s exclusive and unforgettable location offers a picturesque desert landscape perfect for weddings, family reunions, corporate retreats, bachelor and bachelorette parties, birthday parties and more.

Desert Ranch Experience maintains accreditation as a Disney-approved vendor and certification from the Zoological Association of America. The ranch also proudly earns a consistent 5 out of 5 rating on TripAdvisor.

To learn more about things to do, glamping packages and private event information, call (800) 836-4036 or follow on Facebook and Instagram.

About The Vox Agency

Founded in 2011, The Vox Agency specializes in public relations, digital marketing, and brand building for attractions, destination dining, health, and lifestyle and non-profit organizations.

To date, the agency has facilitated nearly $4 billion in valuable, third party-generated content for its clients, bolstering their reputations, fostering social engagement, and driving traffic to their businesses. For more information on the agency, as well as past and present clients, visit the agency website HERE.

Follow The Vox Agency: Instagram | Twitter | Facebook | Website

Mars illustrated by Mina Tocalini for 360 MAGAZINE.

NASA Webinar 

By Andrew de Naray, Multimedia Content Writer & Editor, Space Foundation

Seventh grader Alex Mather, who won the contest to name NASA’s new Mars rover on March 5, could not have had any idea how truly appropriate his submission of the name Perseverance would come to be. Yet, true to that name, and despite COVID-19-related setbacks to NASA and affiliated teams, the scheduled launch of the rover has stayed on track, currently slated for July 30.

On July 20, in the second episode of its new webinar series, “Space Foundation Presents,” Space Foundation hosted an exclusive conversation with NASA and Jet Propulsion Laboratory (JPL) leadership to discuss America’s next mission to Mars.

The hour-long discussion, “Roving the Red Planet: Perseverance, Ingenuity, and the Next Generation of Explorers,” featured a distinguished panel including: the Honorable Jim Bridenstine, NASA Administrator; Dr. Thomas Zurbuchen, NASA Associate Administrator for the Science Mission Directorate; Dr. Michael M. Watkins, Director of NASA JPL; and MiMi Aung, Project Manager at NASA JPL.

Opening comments by Space Foundation CEO Tom Zelibor, contrasted the historic Apollo 11 lunar landing that had occurred 51 years to the day before, with the fact that the United Arab Emirates (UAE), China, and the U.S. have all recently launched Mars probes. “While this is a source of great national pride for each of these nations, globally we can celebrate what we can learn and achieve when we invest in people, curiosity, and the pursuit of bold, challenging frontiers,” he said. “At no other time in our history have we seen anything like what is unfolding with these three unique missions to Mars. Each of them is a science and engineering marvel.”

NASA Administrator Jim Bridenstine started off by citing his long relationship with the Space Foundation and its, “great scholarly work and studies, and the great committees put together with regard to space,” before passing the virtual podium to Dr. Thomas Zurbuchen, NASA Associate Administrator for the Science Mission Directorate. Zurbuchen started by congratulating the UAE for the successful launch of their Hope orbiter, saying that, “Together, Hope and Perseverance are essential ingredients of exploration.”

Moving on to Perseverance, Zurbuchen said, “Next week, the United States returns to Mars. It’s the next step in putting together a puzzle we’ve been working on for centuries.” After a brief recap of past Mars missions, he set apart Perseverance by its impressive capabilities that will provide essential research into whether Mars has the elements required to sustain human life. Perseverance — the ninth U.S. mission to Mars and the fifth rover to land there — he described as, “the most capable robotic scientist ever sent to the surface of another planet.” He touted the rover’s capability to detect, collect, and return Martian samples to Earth so researchers can better understand the weather and atmosphere on the planet.

Zurbuchen said that the rover would be the first to bring “all human senses” to Mars, with a suite of tools to analyze the weather, determine if the atmosphere contains elements that can be converted into breathable air, probes to access ice beneath the surface, various cameras to provide never-before-seen images, and microphones to hear sounds from the Red Planet for the very first time.

Among those components, and perhaps most eagerly anticipated is the Mars Ingenuity helicopter, providing “powered flight on another planet for the first time.” He also mentioned how this mission unites and sustains international space agency relations, saying, “Perseverance carries the goodwill of the entire space community… It reinforces NASA’s commitment to working with our international partners to accomplish stunning achievements in science, technology, and exploration. So, when Perseverance launches — it takes us all. Every one of us will have a chance to learn from and be inspired by this mission.”

The next guest in the webinar was Dr. Michael M. Watkins, Director of NASA JPL, who starting by expressing how proud he was of the 1,000-plus team members who built and will operate the rover. He explained that COVID-19 struck at possibly the most critical juncture of the project and heralded the perseverance of the United Launch Alliance (ULA), JPL, and NASA Kennedy Space Center (KSC) teams through pandemic lockdowns.

Watkins shared that the rover would land in February 2021, and that the teams had done exhaustive analysis of data from previous probes to pinpoint the Jezero Crater as being the best location to base the rover, given it had the greatest likelihood of containing biosignatures indicative of past habitability and prior life on the planet.

“Really, this mission, we’re out there trying to find something we’ve never found before on another planet, and then we’re trying to capture it, and isolate it, and bring those samples back to take a close look at them,” he said. Watkins added further that some of Perseverance’s tasks will be “technical demonstration experiments” designed to push the limits of current technology and test capabilities that can be implemented for future missions.

The conversation then moved to MiMi Aung, Project Manager at NASA JPL, who described the Mars Ingenuity helicopter component of the rover as a “Wright Brothers moment,” as it will be the first aircraft to be flown on another planet. Although one might think that helicopters would be relatively simple aircraft to NASA scientists, it turns out building one light enough (under 2 kilograms) and propelled fast enough to take flight in Mars’ thin atmosphere (about 1% that of Earth) was no simple task.

Aung described how the helicopter was tested in a simulated Martian environment, but added that the true test now awaits its deployment. She expounded on the high risk/high reward first-time nature of many of the rover’s functions, adding how their experiences operating these functions in situ, “will be feeding into future, much more capable, rotorcraft that we envision, and really add that aerial dimension to space exploration.”

Returning to the topic of the Red Planet itself, NASA Administrator Bridenstine explained that two-thirds of the northern hemisphere of Mars had historically been covered with water, and that the planet once had a thick atmosphere protecting it from the radiation of space. With those characteristics, the planet may have been previously habitable — if not necessarily inhabited — and it makes a case as to why signs of ancient life are likely to be discovered.

Bridenstine said, “the probability of finding life on another world just went up again,” and continued to describe the Jezero Crater as an area believed to contain liquid water 12 kilometers beneath the surface, of which the rover will be able to cache samples. “All of these robotic precursor missions are leading to something that I think is even more magnificent —and that is, to a day when we plant an American flag on Mars,” he said.

In the question-and-answer session that followed, an audience member asked the panel why there was a need to return to Mars with another probe, in addition to those we already have there. Zurbuchen framed that as being part of the effort to accelerate crewed missions to the planet — that much of it has to do with needing samples to be returned to Earth sooner than possible with the existing rovers. “The questions that we want to address now, are really so much different than the ones that 20 years ago we might have asked,” he said in reference to the existing rovers.

Bridenstine added that the surface area of Mars is equivalent to that of Earth (minus our oceans) and that the characteristics and potential resources of the entire planet cannot be determined based on data gathered in a single area of it.

As it turns out, 2020 is the year of perseverance in more ways than any of us could have imagined at the outset. Reflecting on why, beyond atmospheric launch windows, it was important to keep the mission on track, and how it will be internationally inspiring amid a global pandemic and geopolitical strife, Bridenstine explained, “Space exploration brings people together in a way that I think is inspirational in and of itself… I do believe, without question, we need to persevere in these challenging times.”

Headquartered in Colorado Springs, Colorado, Space Foundation is a 501(c)(3) nonprofit and the world’s premier organization dedicated to inspiring, educating, connecting, and advocating on behalf of the global space community. Through its newly established Center for Innovation and Education, Space Foundation partners with a diverse spectrum of public and private sector partners and donors to drive workforce development and economic opportunity so every generation can find their place in the space economy. Best known for its annual Space Symposium, attended by 15,000 space professionals from around the world, Space Foundation also publishes The Space Report, its quarterly authoritative guide to research and analysis of the space industry, and through its Space Certification™ and Space Technology Hall of Fame® programs, Space Foundation recognizes space-based innovations that have been adapted to improve life on Earth. At Space Foundation’s Discovery Center an array of dynamic on-site and online space-inspired educational programming is available for teachers, parents, students, and to the general public to prepare them for their own space futures. 

Follow Space Foundation: Facebook | Instagram | Twitter | YouTube

Plant Burger illustrated by Mina Tocalini for 360 MAGAZINE.

Beyond Meat

Beyond Meat, Inc, a leader in plant-based meat, announced today it will report results for the second quarter ended June 27, 2020 on Tuesday, August 4, 2020 after market close.

The Company will host a conference call to discuss these results at 4:30 p.m. ET. Investors interested in participating in the live call can dial 866-221-1171 from the U.S. and 270-215-9602 internationally. A telephone replay will be available approximately two hours after the call concludes through Wednesday, August 19, 2020, by dialing 855-859-2056 from the U.S., or 404-537-3406 from international locations, and entering confirmation code 4658234.

There will also be a simultaneous, live webcast available on the Investors section of the Company’s website at www.beyondmeat.com. The webcast will be archived for 30 days.

Beyond Meat, Inc. (NASDAQ: BYND) is one of the fastest growing food companies in the United States, offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat has a mission of building meat directly from plants, an innovation that enables consumers to experience the taste, texture and other sensory attributes of popular animal-based meat products while enjoying the nutritional and environmental benefits of eating its plant-based meat products. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that by eating its portfolio of plant-based meats, consumers can enjoy more, not less, of their favorite meals, and by doing so, help address concerns related to resource conservation and animal welfare. Beyond Meat’s portfolio of plant-based proteins were available at approximately 94,000 retail and foodservice outlets in 75 countries worldwide as of March 28, 2020.

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Skateboarding illustrated by Mina Tocalini for 360 MAGAZINE.

Recycled Skateboard Desk

The Rotterdam based dutch design studio Focused Skateboard Woodworks proudly presents its latest design: The DeckRail™ desk. The colorful edges of the table top are made from recycled skateboards, collected at local skate shops in The Netherlands. The lines are continuous and go all the way around the table top. The base of the DeckRail™ desk is made from matte black powder coated steel. 

The DeckRail™ desk comes in two sizes:

  • DeckRail 160: 160x80x75 cm (l x w x h), constructed from 6 skateboard decks.
  • DeckRail 200: 200x80x75cm (l x w x h), constructed from 8 skateboard decks.

The DeckRail™ is also available as table top only. For custom sizes, please contact us.

COLORS EDGE TABLE TOP

The colors of the edge of every DeckRail™ table are unique and dependent on the available skateboards that have been collected. Specific color variations cannot be guaranteed. We can guarantee every single DecksRail™ will have a unique color pattern.

COLOR BASE

The base of the DeckRail™ Desk is made from matte black powder coated steel.

20% REOPENING DISCOUNT

Slowly our country is reopening and kids are allowed to skate the streets and outdoor skateparks again. To celebrate this joyous event, we offer a discount of 20% discount on all our classic DecksPad and DecksTop models until July 1st 2020 (ends June 30th)!

Recycled Skateboard Furniture Combine passion for design and skateboarding and you get Focused Skateboard Woodworks. A Dutch design studio specialized in turning old skateboards into sleek and colorful design furniture. Thrashed skateboards are collected at local skate shops and transformed into tables, stools and home decor accessories. 

Custom Projects works in collaboration with architect and interior design agencies, Focused has constructed custom recycled skateboard furniture for clients in Rotterdam (The Netherlands), New York (USA), Los Angeles (USA), Wellington (New Zealand) and Barcelona (Spain). Our work has been featured in Designboom, Creators (VICE), Wescover and other architect and interior magazines. 

Follow Focused: Facebook | Instagram | Pinterest

spider-woman strikes again

Spider-Woman Strikes Again

SPIDER-WOMAN HITS A NEW MILESTONE THIS OCTOBER!

October’s Spider-Woman #5 Marks the 100th issue of Spider-Woman

Since her debut in 1977’s Marvel Spotlight #32, Spider-Woman has played many different roles across the Marvel Universe from S.H.I.E.L.D. Agent to Avenger. Over the years, her astounding adventures have made her one of Marvel’s most popular Super Heroes, even starring in her very own Saturday morning cartoon now streaming on Disney+. This October, Marvel is proud to celebrate the 100th issue of SPIDER-WOMAN by bringing you a landmark issue that’s full of venom blasts, intrigue, and all the high-stakes Super Hero action Jessica Drew fans love her for!

SPIDER-WOMAN #5, a special giant-sized issue of the current action-packed run by writer Karla Pacheco and artist Pere Pérez, will have Jessica continuing her feud with Octavia Vermis, the daughter of Spider-Woman’s classic HYDRA foe, Otto Vermis. Just when you thought the complex web that makes up Jessica Drew’s life couldn’t get any more complicated, Spider-Woman discovers long hidden truths about her origin, her family, and her future. These bold revelations will propel Jessica Drew into this redefining chapter of her Super Hero career!

“When Jessica Drew made her first appearance in Marvel Spotlight #32 on February 10th, 1977, I was also making my first appearance,” Pacheco said. “One hundred issues and 43 years later, it’s been a wild journey for both myself and Spider-Woman. I am beyond proud to be part of the amazing team bringing Jess back in this series, and I think it’s so incredible we get to pay tribute to the history of Spider-Woman, while setting up the next, absolutely MINDBLOWING chapter of Jessica Drew’s adventures. Seriously, if you thought the first 5 issues were bonkers…I assure you, we’re just getting started.”

Check out the explosive cover by superstar artist Greg Land, and pick up SPIDER-WOMAN #100 at your local comic shop this October! For more information, visit marvel.com

SPIDER-WOMAN #5
Written by KARLA PACHECO
Art by PERE PÉREZ & MATTIA DE IULIS
Cover by GREG LAND

 
To find a comic shop near you, visit HERE.
 
About Marvel Entertainment:
 
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media.
 

For more information visit HERE.

Biig Piig

Biig Piig x New Track

Today, London-based artist Biig Piig has debuted her brilliant new single “Don’t Turn Around” via Annie Mac’s Hottest Record in The World. Listen HERE. Having amassed a broad global following – with fans ranging from Billie Eilish and Clairo to Virgil Abloh and Bella Hadid – Piig has also shared a stunning video for the track, which was directed by BEDROOM (The 1975, Beabadoobee). Watch HERE.

“Don’t Turn Around” perfectly captures the culture-colliding talent that is Biig Piig (born Jess Smyth). Blending the core influences across her early work (soulful hip-hop, dance music, soft-focus R&B) into effortless modern pop, it’s all held together via Jess’ instantly-identifiable, bilingual vocals and just as unique life-experiences.

In speaking about the track, Biig Piig says: “‘Don’t Turn Around’ is my post-breakup, pre glow up tune; finally getting to confidence through self-love and letting go of toxic relationships. JD Reid [slowthai, Mabel, Kojey Radical] showed me a song he had saved in his sample collection called ‘Love for the Sake of Love’ by Claudja Barry. The energy of that track instantly just made me wanna move so badly. You might have heard the sample before in Montell Jordan’s iconic tune ‘Get It On Tonite,’ but it slaps every time and the feeling Claudja Barry captures is absolutely timeless.”

At just 22 years old, Biig Piig’s quiet wisdom and winning naiveté has seen her trilogy of EPs to date develop an eclectic worldwide audience. With millions of streams and a sold-out European tour under her belt, Piig’s year may have taken an unexpected twist: it is, however, also a period in which Jess has found her voice. Under lockdown, she has developed the confidence to lead everything from Spanish tutorials and bedtime stories over Instagram to protesting in the BLM movement, selling posters in support of NHS frontline works, and organizing a pay-per-view, socially-distanced gig at Moth Club in aid of Refuge and Trans Women of Colour Survival Fund. Full details of the August 9th event are revealed today, with confirmed sets from Biig Piig, NAYANA IZ, Scutti, and Enny (tickets are available via Dice).

It has, to say the least, been an interesting journey for Biig Piig up until this point. The oldest of four, Jess was born in Ireland, but spent her formative years in Spain before moving to Shepherd’s Bush. Despite speaking English at home, Biig Piig initially only knew how to read and write in Spanish; a rocky transition through which she eventually found her people. These proved to be college-mates NiNE8 Collective, the eight-person-strong network of London-based creatives which Jess founded alongside Lava La Rue (and are now at the epicentre of London nightlife). Having gone viral with early tracks like “Vice City,” Biig Piig has emerged a vivid writer on relationship power-dynamics, identity, and how to navigate the changing world around us.

Biig Piig is currently working on her next longer-form project, due out later this year – stay tuned!

Egomeli Hormeku illustrated by Mina Tocalini for 360 MAGAZINE.

Egomeli Hormeku – Def Jam Recordings

Egomeli Hormeku – an experienced and innovative brand and content strategist – has been appointed Senior Vice President & Creative Director, Def Jam Recordings, it was announced today by Rich Isaacson, Executive Vice President/General Manager. In his new role, Mr. Hormeku will provide creative oversight in content creation, digital and social strategies, and brand identity and partnerships. Based in New York, he will report directly to Mr. Isaacson.

“A successful mover and shaker in the ultra-competitive New York City branding community for the past decade, Ego has built a portfolio and network that are second to none,” said Mr. Isaacson. “As Def Jam continues its fourth decade as the world’s number one destination for hip-hop culture, Ego will have a broad palette with which to work his magic. We’re excited to welcome him aboard.”

“There’s no better time than now,” said Mr. Hormeku, “to redefine what Def Jam means to music, cement what the label means to black culture, and ultimately swell the brand’s influence on a global scale. It’s simple. I’m at Def Jam because I owe Def Jam. It raised me. Not only is it the soundtrack to years that have molded my life and love for music, but its impact is the foundation for my creativity throughout my career.

“It’s an exciting time at the label, and with new leadership from Jeff Harleston and Rich Isaacson, there’s a renewed sense of creativity, tenacity, strategy and responsibility,” he continues. “This is why Def Jam is so important. If there was a duty to uphold the integrity of black culture, the label is uniquely positioned to do so. You know what else is important?  Breonna Taylor’s killers have still not been arrested.”

Mr. Hormeku comes to Def Jam after serving as CEO of the company he founded in 2015, Magic Creative Agency, which designed and executed the creation and strategic planning of brands and celebrities from a digital and physical lens. Overlapping with the first two years of Magic, he was Digital Strategist/Lead Social Community Manager for Nike, where he led digital strategy and social community management for Nike East (New York, Boston, DC, Atlanta, Miami) while spearheading individual category digital strategies. He later spent a year as Senior Producer, Content Development at Columbia Records, bridging strategic and creative needs by developing digital storytelling content, and liaising cross-functionally with the Digital team, Business and Legal Affairs, Marketing, Video Production, A&R, and so on to help drive a project home and deliver a finished product.

Prior to these ventures, he founded The Hormeku Group, which functioned as an umbrella for the Nothing Nice New York clothing line, the original Steel Rosé wine brand, the luxury Vida chocolate cigar line. The Group also handled a self-help book, Hope this Helps, that was a spin-off of The Nerdy McFly Manifesto, a book he wrote with friends that contained 101 rules for young men on how to create a balance between smart and cool.

Mr. Hormeku was raised in the Brownsville section of Brooklyn. He graduated from the University of Arizona in 2008, with a Political Science and Physiological Sciences double major in Africana Studies and English Minor, while a member of the Alpha Phi Alpha fraternity. Between studies, he honed his craft as a DJ at campus parties. Mr. Hormeku is also a graduate of the Cornell Business Strategy Exec Program.

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