Vivienne Hu released her Spring/Summer 2021 Working from Home collection, a practical and motivating collection, made its debut in New York Fashion Week on Wednesday, 16th of September.
An expertly designed, fifty pieces ensemble by New York based designer Vivienne Hu focuses on relaxed and feminine comfort without sacrificing style to include homelike garments which can be worn both at home and elsewhere. In addition to original handmade accessories, this collection emphasizes the effortless transition from loungewear to luxury fashion. The Vivienne Hu collection is crafted with fluid fabrics, a joyful color palette, and trouble-free silhouettes.
The collection exhibits a blend of classic European elegance and New York downtown style, where the concept caters to women who have a strong sense of independence and a desire for displaying their femininity and personality in a unique way.
Vivienne Hu’s relaxed and practical collection pair modern silhouettes with interesting details. Her softened structures are strongly inspired by empowering oneself to get through the situation through the whole world. Her collections have been gracing New York Fashion week since 2014, and today, the brand includes womenswear, handbags, shoes, accessories, and cosmetics.
Vivienne Hu is a designer based in New York City. Before pursuing fashion, she received her bachelor’s degree in Finance from University of Hohenheim in Germany. She then worked in the Investment Banking industry in New York for several years. She eventually decided to change careers due to her zeal for fashion and her love of creativity and the arts.
After obtaining a fashion degree from Parsons School of Design, Vivienne Hu established her brand, and debuted her Spring/Summer collection in 2012. Quickly, she gained industry experience working at Oscar de la Renta and Yigal Azrouel. Hu formally launched her flagship store in Soho, New York in 2013. In 2016, she launched her second store at 107 Mercer Street, also in the heart of Soho, New York. Her designs have been featured in fashion magazines including WWD, Cosmopolitan, Elle, Bazaar, Art and Designs, and Elegant.
On her design philosophy and personal vision, Hu says “In the corporate world I see women lose their personal style for the sake of professionalism…forced to follow dress code and as a result being ‘uniform.’ Women should never be forced to give up something so personal …My vision is to break open this forced box by bridging the gap between personality and professionalism.”