Posts tagged with "Olympic Medalist"

Will Claye via Red Bull Records for use by 360 Magazine

Will Claye – Wee Hours Music Video

 Fresh off participating in this year’s Olympic Games in Tokyo, hip-hop artist and Olympic medalist Will Claye releases the stunning visual for his single, “Wee Hours,” out now via Red Bull Records. Written by Claye, “Wee Hours” was produced by Grammy-winning songwriter and producer DJ Khalil, best known for his work with Jay-Z, Kanye West, Drake, Kendrick Lamar, and more. 

The strength of “Wee Hours” lies in Claye‘s introspective and poignant lyrics, which he delivers with a West Coast-influenced flair. The cinematic music video companion echoes this, drawing inspiration from his own experiences. “I wanted to speak for people whose voices have been suppressed,” says Claye. “I want to inspire my people and show them that even through all the horrific things we have gone through as a people, we can make it through and rise above it all.”

Adorned in his Olympic medals amidst a field of sunflowers, the visual cuts back and forth between Claye and a younger version of himself. Set in the orange-hued glow of his family’s home, the video shows young Will as he goes through the motions of his day. The video soon takes a darker tone, as Will steps outside and witnesses a police officer chase a Black man onto his yard. As the officer moves to pull out his gun, the man is saved by three guardian angels driving by, as the video closes with the powerful message of “our angels are always watching over us.”

The release of “Wee Hours” follows the debut of Elevate, the documentary from Red Bull. The short film follows Claye as he trains for the Olympics and records new music, working to make his mark on the world. As his moment in the spotlight parallels a cultural boiling point surrounding racial injustice, Claye seeks to use his voice to inspire his community’s youth, serving as a positive role model for the next generation. Watch HERE.

About Will Claye

Three-time Olympic medalist Will Claye started his path as a world-class athlete. By way of track and field, he was able to move into starting his brand ELEVATE, music and philanthropy. Will’s brand grew largely at the London Games in 2012, where he earned a bronze medal in the long jump and a silver medal in the triple jump to become the first man since 1936 and the first American since 1904 to obtain medals in both events. The Phoenix, AZ native of Sierra Leone-descent solidified himself as the #3 triple jumper of all time in 2019 and at the same time released an EP, WEST SIDE STORY, and single “TMS.” 

The catalyst for Will’s music career came from artist YG inviting him to the studio and the pair creating IDGAF, what is now known as a classic West Coast record. From there, Will began to create his own lane and his own sound, taking inspiration from Bob Marley, Andre 3000, Snoop Dogg, DJ Quick, Pharrell, Jay Z, Nipsey Hussle, Kendrick Lamar, and Nate Dogg. With a wide array of influences, Will has created a sound that is eclectic and diverse, based on how he is feeling and what is going on in life. He is a rare combination of talent and genuine humility, recognizing that he can use his status as an artist and professional athlete to help others.

Will-Claye Press-Pic from Alex John from Red Bull Records for use by 360

Will Claye – Wee Hours

Today, hip-hop artist and Olympic medalist Will Claye releases his latest single, “Wee Hours,” out now via Red Bull Records. Written by Claye, “Wee Hours” was produced by Grammy-winning songwriter and producer DJ Khalil, best known for his work with Jay-Z, Kanye West, Drake, Kendrick Lamar, and more.

Drawing from his own experiences, the strength of “Wee Hours” lies in Claye’s introspective and poignant lyrics, which he delivers with a West Coast-influenced flair. As the opening melodies and subtle instrumentations float in and out of focus, the single’s smooth production is effortlessly juxtaposed against Claye’s heavy-hitting flow.

“This track is inspired by my city, my people, and the kids who are growing up where I come from,” says Claye of the release. “I wanted to speak for people whose voices have been suppressed. I want to inspire my people and show them that even through all the horrific things we have gone through as a people, we can make it through and rise above it all.”

The release of “Wee Hours” follows the announcement of Elevate, the forthcoming documentary from Red Bull, set for release on Tuesday, June 8. The short film follows Claye as he trains for the Olympics and records new music, working to make his mark on the world. As his moment in the spotlight parallels a cultural boiling point surrounding racial injustice, Claye seeks to use his voice to inspire his community’s youth, serving as a positive role model for the next generation. Watch the trailer here.

About Will Claye
Three-time Olympic medalist Will Claye started his path as a world-class athlete. By way of track and field, he was able to move into starting his brand ELEVATE, music, and philanthropy. Will’s brand grew largely at the London Games in 2012, where he earned a bronze medal in the long jump and a silver medal in the triple jump to become the first man since 1936 and the first American since 1904 to obtain medals in both events. The Phoenix, AZ native of Sierra Leone-descent solidified himself as the #3 triple jumper of all time in 2019 and at the same time released an EP, WEST SIDE STORY, and single “TMS.”

The catalyst for Will’s music career came from artist YG inviting him to the studio and them creating “IDGAF,” what is now known as a classic West Coast record. From there, Will began to create his own lane and his own sound, taking inspiration from Bob Marley, Andre 3000, Snoop Dogg, DJ Quick, Pharrell, Jay Z, Nipsey Hussle, Kendrick Lamar, and Nate Dogg. With a wide array of influences, Will has created a sound that is eclectic and diverse, based on how he is feeling and what is going on in life. He is a rare combination of talent and genuine humility, recognizing that he can use his status as an artist and professional athlete to help others.

About DJ Khalil
DJ Khalil is a thirteen-time Grammy nominee and three-time Grammy award-winning songwriter and producer from Los Angeles, CA. His career started as one-half of the acclaimed underground hip-hop duo Self Scientific alongside rapper Chace Infinite. After catching the ear of mega-producer Dr. Dre early on in his career, Dre signed him as an in-house producer to Aftermath Records, where he continued to develop and hone his skills. Over the years, he has gone on to write and produce songs and albums with Eminem, Jay-Z, Kanye West, Drake, Kendrick Lamar, Usher, Big Sean, Pink, Gwen Stefani, Logic, Anderson .Paak, A$AP Rocky, Celine Dion, and many others, winning his first Grammy for his work on Eminem’s 2010 album, Recovery.

Continuing his run of success, Khalil co-wrote and produced Aloe Blacc’s Top 5 pop worldwide single “The Man,” which has sold over six million units worldwide, and won a Clio Award for music innovation through its inclusion in the 2013-2014 Beats by Dre campaign that was featured in the Super Bowl broadcast as well as the NBA finals. In 2018, Khalil created the end title song “Elevate” for Spider-Man: Into The Spider-Verse. The film won the Academy Award for Best Animated Film, and the soundtrack album has sold over two million units, which has made him one of the most sought-after producers for film and television synchronization. Khalil recently topped the pop charts with two songs on Logic’s #1 album Bobby Tarantino II (“Iconic” and “Everybody Dies”), four songs on Nipsey Hussle’s Top 5 album Victory Lap, Eminem’s #1 album Revival, and two songs on Big Sean’s #1 album, Detroit 2.
Follow Will Claye
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Follow DJ Khalil
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MARATHON for use by 360 Magazine

Lux launches Born This Way Campaign

Unilever beauty brand, Lux, has voiced its support for renowned South African Olympic gold medalist, Caster Semenya. This comes off the back of her fight against the World Athletics board to be allowed to compete in the 800m race in the upcoming 2021 Olympics. Semenya has a genetic condition known as hyperandrogenism which means she produces a higher-than-normal level of testosterone. Even though she was born this way, new legislation by World Athletics in 2018 has led to her being disallowed from defending her gold medal at this year’s Tokyo Olympic Games.

The new Lux campaign titled “Born This Way” and created by WPP’s Wunderman Thompson, is part of a broader global initiative in which the brand has pledged to inspire 50 million women by 2025 using content, partnerships and activations to help them rise above everyday sexist judgements and express their beauty and femininity unapologetically. 

An emotive video by Wunderman Thompson, featuring an animated Semenya, is being widely shared on social media, with a message from Lux on how it believes no woman should be judged for how they look, ending with the words, Lux stands for Caster. Lux stands for all women.

Speaking on behalf of Lux, Severine Vauleon, Global Vice President said, “I am passionate about brands’ ability to make a positive impact in people’s lives by leveraging their scale to drive positive change in the world. Working for a beauty brand like Lux, it pains me that in this day and age, women still constantly get judged for how they look and choose to express their femininity. So I am proud to say that Lux stands with Caster. She is an example and an inspiration for women everywhere, to rise above the judgements of others and express their beauty fully and authentically. At Lux, we believe that beauty should be a source of strength rather than a source of judgement.”

On March 9, 2021, Unilever launched a new Positive Beauty vision and strategy globally which aims to champion a new era of beauty which is equitable and inclusive. This mission echoes Lux’s support for Semenya. Lux seeks to inspire women to confidently embrace their beauty and appearance as their own, as opposed to it being dependent on the opinion of others thus making their interpretation of their beauty their strength.

It was with this in mind that Lux decided to donate its brand voice through paid advertising on social channels and other media in support of Caster. Alongside that, the South African Parliament has joined the African Human Rights Commission and other institutions to help Semenya in her fight for justice and equality. The South Africa Parliament passed a Motion Without Notice, condemning the actions of World Athletics against Ms. Semenya as an “injustice and violation of human rights.” Parliament also resolved to do everything in its power to assist Ms Semenya in her fight.

“It makes me very happy to see brands like Lux who fearlessly stand on the side of what is right,” says Semenya. “My case is but one amongst many experiences that can be heard and felt by women all over the world. My team will continue to fight the good fight. Like I have always said this fight is not about me. It’s about the future. Those talented up-and-coming athletes who are going to face the same discrimination. I have to make sure that I can honestly say, I did my bit. We all need to continue doing what’s right in fighting for justice. And with the campaign my team has been working on, I am certain we will bring light to such issues beyond my case. I encourage everyone to unapologetically claim who they are and never waiver, no matter what society says. Thank you to my fellow South African’s who have stood by me through this journey. I will not cower.”

SUPERWOMEN × REBECCA MINKOFF PODCAST

Rebecca Minkoff announces Superwomen with Rebecca Minkoff Podcast

Rebecca Minkoff launches Superwomen with RM, a podcast dedicated to celebrating female multidimensionality, and the many women who surround our everyday lives.

As women, we have so many sides to ourselves—Storyteller. Caretaker. Money maker. Activist. Sister. Mom. Leader. From CEOs to chefs, entrepreneurs to instructors, Rebecca Minkoff utilizes the podcast, to speak with a collective of Superwomen who have found success, shaped culture, changed the world, and lifted each other up along the way.

“With the podcast, Superwomen with Rebecca Minkoff, we want to shift the conversation from celebrating individual female heroes to celebrating those that make them heroes every day. Simultaneously, emphasizing female camaraderie in entrepreneurship and in life,” states Rebecca Minkoff, Co-Founder and Creative Director.

Each episode of Superwomen celebrates collective success by exploring how thought leaders, artists, entrepreneurs, and advocates achieved their goals without sacrificing their multidimensionality. In intimate, share-all interviews, Rebecca takes listeners on a journey, but uncovering the many sides of powerful women and learns how they are encouraging the women around them.

The podcast launched on Tuesday, September 18, 2018 with episodes featuring Jill Manoff, EIC of Glossy, Hillary Kerr of Clique Media Group and Eden Grinshpan, Chef/Co-Founder of The Dez. Future guests include but not limited to: Ibtihaj Muhammed, Olympic Medalist; Adrienne Weir, of Mother’s Milk Cooperative; Dawn Ostroff of Spotify; Samantha Barry of Glamour; Sarah Sophie Flicker, Activist; Coco Rocha, Model; Ariane Goldman, Hatch; Anne Fulenwider, Marie Claire; Michelle Lee, Allure; Christene Barberich, Refinery29; Amirah Kassem, Flour Shop, among others.

New podcast episodes will air every week on Tuesday. Rebecca Minkoff will be soliciting questions from Rebecca Minkoff’s consumer and fan base, answering them at the end of each episode.

Social tags include: #RMSuperwomen, #MyRM #IAmMany. Listen to Superwomen with Rebecca Minkoff for free Apple Podcasts or wherever podcasts my be downloaded on any given device.

Link to download and listen:

http://itunes.apple.com/us/podcast/superwomen-with-rebecca-minkoff/id1426026971?mt=2 

or via www.RebeccaMinkoff.com at http://www.rebeccaminkoff.com/pages/superwomen