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Aaliyah × MAC Makeup Kit
In honor of the late singer Aaliyah, fans had been petitioning MAC on change.org to release a makeup line for her. The petition gained over 26,000 signatures in the process and helped fans make their wishes into a reality. The only downside is as soon as the collection was put out on MAC’s website at 11 a.m. ET on June 20, the $250 set was sold out within an hour. The pyramid-shaped set is inspired by Aaliyah’s own makeup kit and comes with a bandana similar to the one she wore, as well as a poster of her. The eyeshadow palette is combined of different colors which include neutrals, purples, and metallics while the lipsticks include neutrals, reds, and black. There are 12 products in total that MAC Cosmetics has commemorated in her name and they have all been approved by Aaliyah’s brother Rashad Haughton prior to the official release.
Chloe × Halle
The sisters Chloe × Halle are an American R&B duo who first came to attention after winning Radio Disney’s Next Big Thing. They have been active from 2013 and since then, they have made appearances in Beyonce’s Lemonade album and during her Formation World Tour. They have grown significantly in the last several years and after a highly anticipated wait, they released their debut album “The Kids are Alright” on March 23, 2018. The album was both written and produced by the talented sisters and has left an impressed reaction amongst their audiences.
See 360’s collaboration with them here.
3:AM NOLA
Reebok and Foot Locker present the latest iteration of 3:AM, a signature content series that celebrates the late-night hours that spark creative minds to dive headfirst into their most passionate projects. The partnership has hit some of the most iconic sneaker cities across the U.S., with New Orleans next on the list.
Celebrating two of NOLA’s most notable personalities, this collaboration was curated by iconic nightlife photographer Polo Silk and critically acclaimed rapper Chase. N. Cashe. Reebok worked with the two local creatives to customize the New Orleans hip-hop scene’s favorite sneaker franchise – the Workout – by adding touches like the Fleur De Lis, camo prints and NOLA logos. These Big Easy legends – united by their ‘90s hip-hop heritage – have come together to curate the latest 3:AM footwear collection, and celebrate the city that inspires them through the latest video in the content series, which can be viewed HERE.
Learn more about 3:AM at reebok.com/us/3am. Limited edition 3:AM New Orleans product will be available for purchase at select Foot Locker stores, FootLocker.com and Reebok.com on June 29.
Winning Loyalty Programs
Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.
Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.
No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.
It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.
A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.
These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.
The Weeknd Announces MERCH Release
The Weeknd announces the launch of 2018 MERCH RELEASE 002, the second installment of his 2018 official merchandise today on shop.theweeknd.com. Highlights of the 15-piece summer-inspired collection include a cut + sew mesh basketball jersey, a cut + sew pique polo, basketball shorts pairing and custom XO slides. In addition, a new colorway of the Classic XO tracksuit will debut along with a new matte black XO coffee mug in the GOODS shop. The collection also includes a new range of screen printed graphic t-shirts, long sleeves, + hats.
CLICK HERE LOOKBOOK PHOTOS
DESIGNED BY XO
PHOTOS BY RYAN JAY
STYLING BY CAMERON DEMARCO
Acura TLX GT
– TLX GT wins Open Class, finishes third overall and is the fastest production-based car up Pikes Peak in 2018
– NSX earns Hybrid record, finishing fourth in Time Attack 1 Class
– TLX A-Spec establishes new FWD record in its sophomore year
– Podium finish for 2019 Acura RDX in race debut
Acura once again showcased its performance credentials with a multiple record-setting campaign of the 2018 Broadmoor Pikes Peak International Hill Climb, its seventh consecutive run to the mountain’s 14,115-foot summit. Acura’s “Race to the Clouds” was highlighted by the Acura TLX GT as the fastest production-based car, earning Acura an overall third-place finish; by the Acura NSX, which set a new Hybrid record; by the TLX A-Spec, posting a new course record for a front-wheel-drive car; and the 2019 RDX making its motorsports debut third-in-class.
“We love Pikes Peak. It’s a tremendous test of Acura technology and of our performance capabilities,” said Jon Ikeda, vice president and general manager of Acura. “Congratulations to Peter Cunningham and the RealTime Racing team, along with our associates at Honda R&D and Honda Performance Development who helped make this another exciting year for Acura at Pikes Peak.”
The TLX GT, driven by Peter Cunningham, posted an impressive, record-setting time of 9:27.352, earning Acura its third straight Open Class victory and an overall third place finish, bested only by two bespoke, highly specialized racing machines. This year’s TLX GT featured a power-enhanced J35 twin-turbo V6 motor with new software mapping, new transmission gearing, revised suspension geometry and Pirelli racing slicks. Long-time Acura racing partner and owner of RealTime Racing, Peter Cunningham, was last year’s Pikes Peak Rookie of the Year.
“I’m so proud of our Acura and RealTime Racing team, who, as usual, brought their A-game to the top of the mountain,” said Cunningham. “We had some incredibly tough competition this year, but all of our hard work, building on the great fundamentals of the Acura TLX, paid off in a big way again this year.”
The production-based Acura NSX, piloted by Honda R&D engineer James Robinson, posted a new Hybrid record, besting its own 2017 record with a time of 10:02.448, finishing fourth in the Time Attack 1 Class. Building on the successful modifications from last year’s run, the TA1 NSX featured larger turbos, new software and new aerodynamic elements including a bigger wing and front splitter.
The Acura TLX A-Spec, piloted by Honda R&D engineer and five-time Pikes Peak veteran Nick Robinson, set a new course record for a front-wheel-drive car with a time of 10:48.094. This year’s TLX A-Spec competed with an updated 500-horsepower 3.5-liter V6 turbo powerplant, a limited-slip differential and a revised aerodynamic package.
Pikes Peak rookie, and Honda R&D engineer Jordan Guitar, debuted the all-new 2019 RDX on the Exhibition Class podium despite deteriorating weather that forced race officials to truncate the course in its closing hours.
This is the seventh consecutive year that Acura has raced vehicles in the historic Pikes Peak event. Acura also served as the Official Pace Car sponsor of the Pikes Peak International Hill Climb, with a 2019 RDX A-Spec driven by Olympic figure skating bronze medalist Chris Knierim.
About Acura Motorsports
Over three decades, Acura has utilized racing as a means to test its mettle and prove out its performance capabilities, capturing numerous national endurance and sports car racing titles along the way. Today, Acura is racing the ARX-05 Daytona Prototype, campaigned by Team Penske, in American endurance sportscar racing competition, and the NSX GT3, partnered with Meyer Shank Racing, in the IMSA WeatherTech SportsCar Championship series. Acura is also celebrating its seventh year of racing at the Broadmoor Pikes Peak International Hill Climb and serves as Official Pace Vehicle of the annual ‘Race to the Clouds’.
About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, representing the original values of the Acura brand – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability.
The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV and the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.
Five of the six models in the Acura lineup are made exclusively in central Ohio1, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.
For More Information
Additional media information including pricing, features and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com.
1 Using domestic and globally sourced parts
UTA signs London on da Track
United Talent Agency (UTA) is proud to announce it now represents the producer and rapper London on da Trackin all areas. The leading global talent and entertainment company, UTA, will represent the artist worldwide.
London on Da Track is a hip-hop producer and rapper from Atlanta, Georgia who first rose to prominence in 2014 as the main producer on Young Thug’s critically acclaimed Slime Season. His career continued to grow as he worked with artists like Waka Flocka Flame, Gucci Mane, and Rich Homie Quan before signing a deal with Cash Money Records. He quickly began to earn writing and producing credits on releases from prominent artists such as Lil Wayne, 50 Cent, and Drake. Most recently, he produced Post Malone’s 92 Explorer, Kodak Black’s Roll In Peace ft. XXXtentatcion, which is RIAA certified double platinum and Derez Deshon’s Hardaway, which reached Top 5 at Urban Radio. He also produced the music for the upcoming film, Uncle Drew and is featured on the project’s lead single, Cocky. In addition to hip hop, he also produces electronic music and performed at the 2018 EDC Las Vegas festival.
London has transitioned from being primarily a producer to a full-fledged performer, currently signed to RCA Records as a recording artist. He created his own label, L.I.V., and released his debut track as a solo artist, No Flag, featuring Nicki Minaj, 21 Savage and Offset. The track has been streamed over 55 million times worldwide and will be part of his forthcoming full-length project, Who Would’ve Known.
YG’s 3rd Album
YG’s HIGHLY ANTICIPATED 3rd ALBUM STAY DANGEROUS TO DROP AUGUST 3rd VIA DEF JAM RECORDINGS!
YG, NICKI MINAJ, 2 CHAINZ AND BIG SEAN PERFORM “BIG BANK”, YG’S SUMMER SMASH HIT TOGETHER FOR FIRST TIME ON BET AWARDS
STAY DANGEROUS ALBUM RELEASE CONCERT AND 4HUNNID FASHION SHOW SET FOR AUGUST 5th AT MICROSOFT THEATER IN LOS ANGELES, HOSTED BY YG
Multi-platinum Bompton-based rapper YG is gearing up for the August 3rd release of STAY DANGEROUS via Def Jam Recordings. The highly anticipated album is slated to include“Big Bank,” YG’s instant summer smash track featuring Nicki Minaj, 2 Chainz and Big Sean. The track was performed for the first time live on Sundays 18th annual BET Awards. Watch performance here!
VIEW THE “BIG BANK” VIDEO HERE: http://YG.lnk.to/BigBankOfficialVideo
LISTEN TO “BIG BANK”HERE: http://YG.lnk.to/BigBank
The countdown is on for the arrival of STAY DANGEROUS, the long-awaited follow-up to YG’s critically acclaimed Still Brazy (June 2016), hailed by the New York Times as “an artisanal, proletarian Los Angeles gangster rap record.” On June 28th, YG will host an exclusive album listening party with Postmates in San Francisco, to be streamed exclusively on WAV. On August 5th, two days after the new album drops, YG will host the STAY DANGEROUS album release concert and 4Hunnid fashion show at the Microsoft Theater in Los Angeles. Tickets available here.
YG has appeared in several films since 2012, including his own Compton-centric documentary Blame It On the Streets. His next appearance will be in White Boy Rick, a true crime drama upcoming September 2018 from Sony Pictures, starring Matthew McConaughey and Brian Tyree Henry (Atlanta). Check out trailer below: http://youtu.be/qns48PtK2io
http://www.4hunnid.com
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VP PLAZA ESPAÑA DESIGN 5
Architecture firm b720 designed the modernistic, metallic façade of the hotel, located in the city’s historic center.
Created by Catalan artist Pere Gifre, who is known for his water-inspired sculptures, the hotel’s piece de resistance is an 80 ft. metal fiberglass waterfall sculpture that tumbles from the glass bottom of the 12th floor swimming pool to the ground floor.
VP Plaza España Design’s hallways take on more of an art gallery feel (uplighting and all), with gold leaf whimsical sculptures by Nacho Zubelu flanking the wall opposite the elevators.
Spanish interior design firm Studio Gronda designed the hotel’s 12th floor Gingko Sky Bar, which is framed by laser-cut, engraved metal sheets that represent the ginkgo leaf, while the inside recreates a wooded forest with corrugated wood panels that rely on lighting effects to create a natural ambiance. A ceiling facetted with mirrors, where the reflections of Plaza de España’s verdant setting mix with the Sky Bar, multiplies the sensation of airiness.
The hotel’s reception areas were designed by Spanish interior design firm Cuarto Interior, and feature a 20 ft. glass curtains, materials such as natural stone from India and bronze, complimented by colorful works of art by Jan Hendrix.
VP Plaza España Design’s 214 rooms are characterized by their large size, views and comfort – all are soundproofed and have double doors. Spanish firm Cuarto Interior interprets chiaroscuro through the use with the natural woods and partitioned ceilings. The rooms contain signed works of art by contemporary artists including Dario Urzay and Fernando Palacios.
to learn more about the VP Plaza España go to: Plaza España Website
