Posts tagged with "Leeu Collection"

The Leeu Collection

Luxury hotel group Leeu Collection (www.leeucollection.com) has taken a 10% stake in Alajmo S.p.A (www.alajmo.it), the Italian family business established by brothers Massimiliano (Max) Alajmo, the world’s youngest three-star Michelin chef, and Raffaele (Raf), the company’s Chief Executive and maître des lieux.

The purchase mirrors previous investments made by Analjit (BAS) Singh, the owner of Leeu Collection, all of which have a family focus; companies such as South African Mullineux & Leeu Family Wines and Indian chef Ritu Dalmia’s Riga Foods and Mamagoto.

Alajmo S.p.A. operates four fine-dining restaurants and six café-bistros, including Le Calandre and La Montecchia restaurants in Padua, Caffè Stern in Paris and Grancaffè & Ristorante Quadri in St. Mark’s Square, Venice, as well as a line of food products and a special events business, all overseen by Max from Le Calandre, his vibrant culinary laboratory, which has held three Michelin stars since 2003.

Leeu Collection currently has three properties (Leeu Estates, Leeu House and Le Quartier Français) in Franschhoek, South Africa, with Linthwaite House in the Lake District due to re-open following a year-long refurbishment in June 2018. Two further hotels are under construction in London and Florence.

Said Raf Alajmo, CEO of Alajmo S.p.A., “Having, last year, bought back the shares once owned by Italian investment firm Palladio Finanziaria, my brother and I decided to open our doors to a foreign shareholder. A chance meeting with BAS in Milan has led to him purchasing a share of Alajmo S.p.A., in what we sincerely hope will be the first step towards a strong alliance between our two companies.”

In response, Analjit Singh said, “I am always attracted to invest in family businesses that share a similar vision to mine and, because there are a lot of synergies between Leeu and Alajmo, I feel sure that the results of this partnership will be seen for years to come.”

***

Notes for editors

LEEU COLLECTION: (in Sanskrit singh means lion, which is leeu in Afrikaans) comprises three five-star boutique properties in South Africa (Leeu Estates, a 17-room country house retreat and boutique winery in the Franschhoek valley; Leeu House, a 12-room hotel in the heart of Franschhoek village; and Le Quartier Français, a 32-room hotel including two independent Villas also located in the Village) and Linthwaite House, a country retreat overlooking Lake Windermere in England’s scenic Lake District (this boutique hotel, situated on 5.6 hectares of landscaped gardens, is now closed for renovation and will re-open in June 2018).

Extending beyond the offering of luxury accommodation, Analjit Singh (or BAS as he is affectionately known) is a partner in Mullineux & Leeu Family Wines, which produces award-winning wines in the Swartland wine region some 80km north of Cape Town.

Several restaurants complement the Leeu Collection hotels in Franschhoek. Heritage Square is home to Marigold, Franschhoek’s first Indian restaurant, and, adjacent to Leeu House, stands Tuk Tuk, a craft beer microbrewery in partnership with the award-winning Cape Brewing Company team, which serves bespoke brews and Mexican food.

Everard Read in partnership with Leeu Collection is a considered space in Franschhoek showing modern and contemporary artworks by Southern African artists. The Gallery includes a sculpture garden, interspersed with herbs and vegetables and is located adjacent to Le Quartier Français.

www.leeucollection.com

ALAJMO S.p.A. is an Italian restaurant group owned by brothers Massimiliano (Max) and Raffaele (Raf) Alajmo. The group’s flagship restaurant, Le Calandre, is located just outside the town of Padua and was originally opened by the Max and Raf’s parents in 1981. The restaurant has been honored with three Michelin stars since 2003 and has appeared on The World’s 50 Best Restaurants since 2006.

Il Calandrino, a casual bistro and pastry shop, is located next door, while In.gredienti, a gourmet food shop with dine-in tables, is located across the street.

The family also operates La Montecchia (* Michelin) and abc Montecchia, located inside an elegant golf club near the Euganean Hills, near Padua.

In 2010, the culinary collection expanded to Venice with the takeover of Quadri, home to Ristorante Quadri (* Michelin), Quadrino and Caffè Quadri, a historic coffeehouse in St. Mark’s Square. Also in Venice, the Alajmo brothers opened AMO, a café/restaurant located inside the T Fondaco dei Tedeschi building.

In 2014, the Alajmo brothers opened Caffè Stern. Located in the heart of Paris in a former letterpress shop, Caffè Stern is a French national historic monument that has been transformed into a stylish Italian restaurant.

In order to support growing and diversified internal needs, in early 2018, the Alajmo group opened MammaRita lab, a large production facility and new home to their corporate offices. The lab also acts as space for research and development.

Two more properties are due to open by the end of the year, a restaurant in Marrakesh and a new concept in Milan. The Milan opening will be managed by a new company.

JG BLACK BOOK’S NEW PRESIDENT!!

Alexandra Avila appointed President of JG Black Book.

JG Black Book, one of the world’s leading luxury travel industry consulting firm, announced yesterday that Vice President of Industry and Media Relations, Alexandra Avila, will assume the role of President of JG Black Book, effective May 1, 2018. Current Founder, President and CEO, Jena Gardner, remains as CEO, increasing her involvement with the growth and diversification of the agency’s parent brand, JG Worldwide.

Alexandra started working with Jena Gardner, Founder of JG Black Book, in 2009, returning in 2014 as a client when she was the Director of Sales and Marketing for Le Soleil D’Or a luxury resort in the Caribbean. In 2015 she returned to her JG Black Book roots where for the past three years Alexandra has been instrumental in bridging the agency’s assets in sales, marketing, branding, social media and public relations, offering clients increased ROI and added value in an increasingly competitive market where brands need a unified voice.

Alexandra has a strong background in the new integrated world of trade and public relations with experience that has combined partnership development, digital marketing and social media to maximize trade and consumer exposure. Her years of proven success has seen her implement creative marketing solutions to support brands within the travel, fashion and publishing industries, such as Travel + Leisure Magazine, the Guggenheim Museums, Ideeli and the Tod’s Group.

In her most recent position as Vice President of Industry and Media Relations, Alexandra led JG Black Book’s PR and Sales Representation departments, managing a team of 15, finding synergies between the services to identify efficiencies for clients which include some of the world’s leading properties, tour operators and tourism boards around the globe. Under her direction, revenue continued to increase and new partners include Delfin Amazon Cruises, Condor Travel, Al Bait Sharjah, Sheldon Chalet, The Giardino Group, Elewana, Global Community, Principal Hotel Company and The Stafford London.

As president, Alexandra will work closely with the executive team as the company continues to evolve as a fully integrated one-stop sales and marketing agency. The focus will be on growing new business, attracting fresh talent and maintaining superior client service, while building on the agency’s expertise and A-list contacts within the luxury hospitality industry in North America, Latin America and the United Kingdom.

Commenting on the announcement, Jena Gardner says “Alexandra is widely recognized for her creative business-minded approach which is essential to the success of our partners as well as ours” said Gardner. “She is committed to achieving operational excellence and innovation and I’m excited for the future of JG Black Book as she takes a lead on integrating our operations further”.

Alexandra Avila added, “I’m excited to build on the highly reputable foundation we have established. We have a strong, passionate team with top connections in the industry and media place, and are focused on achieving only the best results for our clients. We now have even more tools to work with and opportunities to deliver consolidated campaigns in a sector that is rapidly changing and needs to be more dynamic than ever before”.

Founded in 2002 by travel industry veteran Jena Gardner, JG Black Book’s mission is to champion independent travel brands to tell their stories, build new networks and increase sales. Over the last 15 years, the highly successful consulting firm has helped over 150 of the world’s most extraordinary travel providers increase their share of voice in a constantly changing marketplace.

This appointment announcement comes soon after Gardner’s recent acquisition of MERCURYcsc – a leading creative, advertising and digital agency which expands JG Worldwide’s portfolio of services to now include full brand development, content creation, digital and social campaigns, advertising and media planning.

This perfectly complements the robust trade representation, public relations, marketing and strategic consulting services that JG Black Book and sister agency W!T are already known for.

ABOUT JG BLACK BOOK:
JG Black Book’s purpose is simple – to give destinations a voice. We are a full-service consulting firm that offers integrated Public Relations, Trade Relations, Marketing, and Branding services to clients in the travel and travel lifestyle sector. We help destinations gain exposure, build brands, establish networks and increase sales in North America, Latin America, and the U.K. The JG Black Book team of industry veterans, unique service model, and powerful connections have built the firm’s reputation as a trusted advisor for more than 130 of the world’s most celebrated travel brands including British Virgin Islands Tourist Board, Belize Tourism Board, Micato Safaris, Grace Bay Resorts, Leeu Collection, Andronis Luxury Suites, Volcanoes Safaris, Stafford London, Sonnenalp Hotel, Elewana Collection, GHM, the British Virgin Islands Tourist Board and the country of Belize. For more information on JG Black Book, please visit www.jgblackbook.com or call 212-967-5895.

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The Leeu Collection invest in Alajmo S.P.A

Luxury hotel group Leeu Collection (www.leeucollection.com) has taken a 10% stake in Alajmo S.P.A (www.alajmo.it), the Italian family business established by brothers Massimiliano (Max) Alajmo, the world’s youngest three-star Michelin chef, and Raffaele (Raf), the company’s Chief Executive and maître des lieux.

The purchase mirrors previous investments made by Analjit (BAS) Singh, the owner of Leeu Collection, all of which have a family focus; companies such as South African Mullineux & Leeu Family Wines and Indian chef Ritu Dalmia’s Riga Foods and Mamagoto.

Alajmo S.p.A. operates four fine-dining restaurants and six café-bistros, including Le Calandre and La Montecchia restaurants in Padua, Caffè Stern in Paris and Grancaffè & Ristorante Quadri in St. Mark’s Square, Venice, as well as a line of food products and a special events business, all overseen by Max from Le Calandre, his vibrant culinary laboratory, which has held three Michelin stars since 2003.

Leeu Collection currently has three properties (Leeu Estates, Leeu House and Le Quartier Français) in Franschhoek, South Africa, with Linthwaite House in the Lake District due to re-open following a year-long refurbishment in June 2018. Two further hotels are under construction in London and Florence.

Said Raf Alajmo, CEO of Alajmo S.p.A., “Having, last year, bought back the shares once owned by Italian investment firm Palladio Finanziaria, my brother and I decided to open our doors to a foreign shareholder. A chance meeting with BAS in Milan has led to him purchasing a share of Alajmo S.p.A., in what we sincerely hope will be the first step towards a strong alliance between our two companies.”

In response, Analjit Singh said, “I am always attracted to invest in family businesses that share a similar vision to mine and, because there are a lot of synergies between Leeu and Alajmo, I feel sure that the results of this partnership will be seen for years to come.”