About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Billie Eilish, 360 MAGAZINE

Billie Eilish – No Time To Die

Five-time GRAMMY® Award winning Darkroom/Interscope Records artist Billie Eilish has released her latest song, No Time To Die, the official theme song to the upcoming James Bond film. The song was produced by her brother; fellow multi GRAMMY® Award winning FINNEAS alongside Stephen Lipson, with orchestral arrangements by Hans Zimmer and Matt Dunkley, and guitar from Johnny Marr. No Time To Die comes ahead of the film’s global release, which hits theatres from April 2 in the U.K. through Universal Pictures International and in the U.S on April 10 through MGM via their United Artists Releasing banner. 18-year-old Eilish is officially the youngest artist in history to both write and record a James Bond theme song, and will be performing it live for the first time, accompanied by FINNEAS, plus special guests Hans Zimmer and Johnny Marr at The Brit Awards in London on February 18.

“There are a chosen few who record a Bond theme. I am a huge fan of Billie and FINNEAS.  Their creative integrity and talent are second to none and I cannot wait for audiences to hear what they’ve brought – a fresh new perspective whose vocals will echo for generations to come,” said director Cary Joji Fukunaga.

Eilish said, “It feels crazy to be a part of this in every way. To be able to score the theme song to a film that is part of such a legendary series is a huge honor.  James Bond is the coolest film franchise ever to exist. I’m still in shock.”

FINNEAS adds, “writing the theme song for a Bond film is something we’ve been dreaming about doing our entire lives. There is no more iconic pairing of music and cinema than the likes of Goldfinger and Live and Let Die. We feel so so lucky to play a small role in such a legendary franchise, long live 007.”

Listen to No Time To Die here.

Cameron Dallas, Columbia Records, 360 MAGAZINE

Cameron Dallas – Helpless

Musician, entrepeneur and actor Cameron Dallas has released his latest single “Helpless” today via Columbia Records – listen HERE.
 
Speaking about the new music, Cameron says, “In my new music you will hear/see a darker part of me. I’ve been through a lot the past couple years through my journey of addiction and I want to share my story and help shed light to whomever I can.”
 
The new single comes alongside an official music video, watch HERE. Directed by Xavier Sotomayor, the video follows Cameron as he drives recklessly to a past love’s house to win her back as her image haunts him in the rearview mirror. Sotomayor notes that the video is a reflection of how reaching a place of rock bottom in life can be an opportunity to change for the better, so long as you have the bravery to do so.
 
“Helpless” follows Cameron’s previous release “Why Haven’t I Met You?” He also recently starred as Aaron Samuels in Mean Girls on Broadway.

360 MAGAZINE, $uicideBoy$

$uicideBoy$ – New Album

New Orleans rap duo $uicideBoy$ (comprised of $lick and Ruby Da Cherry) have shared their new album, Stop Staring At The Shadows, out today via G59 Records / Caroline.

The album follows their debut ‘I Want To Die In New Orleans’ building on their signature and genre-expanding production. The new album arrives after the duo spent time traveling the globe in support of the Grey Day arena tours, alongside label mates GERM and Night Lovell, showcasing the duo’s versatility in both sound and lyrics while emphasizing their growth as artists. 

The duo strives to create clever, thought-provoking music that continues to push boundaries, resonates with society’s outliers and remains true to their mission, which $lick says is “We make music for people who don’t know who they are, and where they belong. That’s the whole philosophy behind $uicideBoy$: nothing is ever permanent – especially life.” 

$uicideBoy$ make music that parents don’t understand and have tapped into a welcoming community of over 4M followers across social media, leading to sold-out international tours in Europe, Asia and North America, bookings on world music festivals including Lollapalooza, Rolling Loud and over 2B streams across the entire $uicideBoy$ catalog. Which is why it’s no surprise that XXL Magazine heralded them as “one of the fastest growing acts in hip-hop right now”. Catch them while on tour and stay tuned for more news to follow.

PURCHASE STOP STARING AT THE SHADOWS

Justin Bieber, 360 MAGAZINE, Kehlani, Jaden Smith, Changes Tour

JUSTIN BIEBER – CHANGES

CHANGES, the highly-anticipated new album from Grammy Award®-winning global superstar Justin Bieber, arrives today via RBMG/Def Jam Recordings, along with the official public on-sale for tickets to the Changes Tour, presented by T-Mobile with special guests Kehlani and Jaden Smith. The tour, promoted by AEG Presents, kicks off in Seattle on Thursday, May 14th. Tickets for the tour go on sale today at Noon local time at justinbiebermusic.com.

In the whirlwind campaign to the release of CHANGES, Justin has dropped two massive singles – “Intentions” feat. Quavo and “Yummy” – which have collectively racked up over half a billion global streams. Along the way, Bieber has achieved two major milestones: surpassing 62MM monthly listeners on Spotify, he becomes the #1 artist on the platform worldwide. And with his ongoing YouTube Originals docuseries “Justin Bieber: Seasons”  – and its record-breaking premiere episode views – Justin tops 50MM subscribers, giving him the #1 artist channel on YouTube.

As fans have been given an intimate look into Justin’s journey, struggles and creative process with Seasons, he has returned to the spotlight on stage and screen, with Saturday’s triumphant performances of “Intentions” and “Yummy” on SNL, and tonight’s performance with Quavo & The Roots on The Tonight Show starring Jimmy Fallon. Next week, Justin will take over the Late Late Show with James Corden, beginning Monday with his third installment of “Carpool Karaoke.” Justin is also slated to perform at the 2020 iHeart Awards, airing March 29th on FOX.

Over the course of his career, Bieber has amassed over 50 billion streams and over 60 million album equivalent sales worldwide. Justin’s Grammy Award®–winning 2015 album Purpose has sold over 21 million copies worldwide. The Purpose Tour sold out 64 U.S. and 52 international tour dates, thrilling fans around the world with Justin’s dynamic, must-see live performance. 

T-Mobile is the official wireless partner for the Changes Tour, and Un-carrier customers can get access to stage-front tickets at every U.S. tour stop, even the sold-out shows! T-Mobile customers can snag their Reserved Tickets starting 30 days prior to each show at first day prices – just another way the Un-carrier thanks its customers simply for being customers.

Madison Beer, Epic Records, 360 MAGAZINE

MADISON BEER – SELFISH

Madison Beer unveils “Selfish”, the second track to be lifted from Life Support – her debut album set to be released via First Access Entertainment/Epic Records later this year.

Co-written byBeer and produced by Leroy Clampitt (who worked with Madison on her debut EP, As She Pleases) “Selfish” highlights the passion, poise and power of Madison’s vocals against a backdrop of minimalist, stripped-down production. “I wanted to give my fans more of a taste of what’s to come from my upcoming album “Life Support”, and with “Selfish” being my most personal and intimate song yet it felt like Valentine’s Day was the perfect time to share it.” says Madison.

The accompanying music video to “Selfish” sees Madison bare her soul in a stripped-down setting. Its intense and bold beauty mirrors the spirit of the song.

“Selfish” follows hot on the heels of the critically acclaimed “Good In Goodbye”, which has gathered over 10 million total streams and views in two weeks alone and is already heating up the airwaves at U.S. Pop radio. Right out of the gate, “Good In Goodbye” tallied 5.3 million streams and 2.7 million YouTube views and earned widespread praise. Paper Magazine included it among the coveted “Bops Only” and wrote, “There’s something here for everyone, even if you’re a toxic ex.” Time named it one of “The 5 Best Songs of the Week” and claimed, “it stakes out her space as a voice to be reckoned with, easily stealing center stage over the song’s dark beat.”. It set the stage for the highly anticipated release of Madison’s debut album, Life Support, later this year.

Prior to signing with Epic Records late last year, Madison achieved unprecedented success as an independent artist with her partner First Access Entertainment, having sold over 1 million records in the UK and accumulated over 1 billion streams globally. Her debut EP As She Pleases boasts over 700 million streams globally and made her the first independent female solo artist to break into the Top 20 radio charts, after having debuted in the Top 5 on iTunes in 18 countries and in the Top 10 in 42 countries worldwide. Following the release of As She Pleases, Madison featured on the Platinum awarded, UK Top 10 hit “All Day and All Night” by Europa and “Pop/Stars” by K/DA which topped the Billboard’s world digital song sales chart.

Madison has attracted the endorsement of NME, Vogue Italia, Complex, The Guardian and Billboard who named her among its coveted “21 Under 21” list and has a social following that reaches an audience of over 14.3 million on Instagram and 2.5 million on Twitter. 2020 sees Madison begin her relationship with Sony where she, along with First Access Entertainment who have A&R’ed her debut LP, licensed the album and will release it via Epic Records. This unique deal has left Madison where she thrives – commanding complete creative control through writing her own songs, producing and creating her own visuals.

“SELFISH” IS AVAILABLE ACROSS ALL PLATFORMS NOW:

http://madisonbeer.lnk.to/Selfish

WATCH THE MUSIC VIDEO FOR “SELFISH” HERE:

http://www.youtube.com/watch?v=978iHuFKfS4

Jameson, Anderson .Paak, 360 MAGAZINE

JAMESON × Anderson .Paak

Jameson and GRAMMY award-winning musician and record producer, Anderson .Paak are linking up again, BUT this time the duo are asking fans across the nation to decide which neighborhood they should bring their “Meet Me At The Bar” party to. 

Jameson is hosting a nation-wide vote throughout the month of February for the chance to win the ultimate St. Patrick’s Day party – a free concert from Anderson .Paak!

Does your neighborhood have what it takes to come together and win the ultimate celebration? Now’s your chance to prove it. Fans can vote for their state at Jameson’s Meet Me At The Bar website, or on Twitter through state specific hashtags (i.e. #MeetMeInNY or #MeetMeInTX). The winning state will be announced on March 2 on Jameson’s social channels.

Jameson’s invitation of #MeetMeAtTheBar comes at a time when we need to be reminded of the importance of connecting in real life, and the bar provides a place where all are welcome. The local bar has remained the beating heart of neighborhoods across America for decades. Its storied past is a powerful reminder of the role the local bar has played throughout our lives – it’s a pioneer of culture, it’s where connections are made, and its doors are always open.

New Sites on Historic Civil Rights Trail

Memphis’ Beale Street Historic District and WDIA Radio Station Added to U.S. Civil Rights Trail

Beale Street Historic District joins together the Historic Daisy Theater/Randle Catron Interpretive Center, the Withers Collection Museum and Gallery, Historic First Baptist Beale Street Church and Robert R. Church Park.

WDIA Radio and the Beale Street Historic District are now stops on the U.S. Civil Rights Trail as announced today by Gov. Bill Lee; Commissioner Mark Ezell, Tennessee Dept. of Tourist Development and Secretary/Treasurer of the U.S. Civil Rights Trail Marketing Alliance; Memphis Mayor Strickland; Shelby County Mayor Lee Harris; and President and CEO of Memphis Tourism Kevin Kane. The announcement was made during a press event hosted by Memphis Tourism at the original B.B. Kings on Beale Street.

“Today is a special day as Tennessee shines a brighter light on the brave men and women who stood up for equal rights,” said Gov. Bill Lee. “I am proud that with the addition of these two sites, travelers from around the world will have the opportunity to learn more about Memphis’ deep civil rights history.”

This acceptance is in large part due to Memphis Tourism’s efforts alongside Tennessee Department of Tourist Development’s continued leadership and their sustaining membership of the U.S. Civil Rights Trail Marketing Alliance.

WDIA Radio was the first radio station in the country programmed entirely for African Americans. Efforts to break down racial boundaries pushed WDIA Radio to the top of the charts, both on the air and in the Memphis community.

The Beale Street Historic District is a National Historic Landmark. The 15-block area was a hotbed for several African American businesses, a Freedman’s Bank, the headquarters of Ida B. Wells’ anti-segregationist newspaper, “Free Speech,” and churches after the Civil War. African Americans came to work, entertain and be entertained, shop and strategize during the Civil Rights Movement.

“The addition of Beale Street and WDIA to the U.S. Civil Rights Trail will help spread the word of the historical significance of this community to our country’s long journey to equality and human rights,” said Mayor Lee Harris, Shelby County Mayor. “Both these sites will be invaluable additions to the trail and these additions will lead to countless conversations and learning opportunities for visitors and our residents.”

WDIA Radio and the Beale Street Historic District join original stops in Memphis which include Clayborn Temple, Mason Temple Church of God in Christ and the National Civil Rights Museum at the Lorraine Motel.

The U.S. Civil Rights Trail is a collection of churches, courthouses, schools, museums and other landmarks in the Southern states and beyond that played a pivotal role in advancing social justice in the 1940s, 1950s and 1960s, shifting the course of history.

With the newly-added stops, Tennessee now has 12 stops on the U.S. Civil Rights Trail including Fisk University and Woolworth’s on 5th in Nashville and Green McAdoo Cultural Center in Clinton. Visitors from around the world travel to Tennessee to explore where history was made.

For more information on Tennessee’s trail sites, visit www.tncivilrightstrail.com.

To learn about other states’ sites on the U.S. Civil Rights Trail, visit civilrightstrail.com.

About the U.S. Civil Rights Trail
The U.S. Civil Rights Trail is a collection of churches, courthouses, schools, museums and other landmarks primarily in the Southern states where activists challenged segregation in the 1940s, 1950s and 1960s to advance social justice. Famous sites such as the Edmund Pettus Bridge in Selma, Alabama; Little Rock Central High School in Arkansas; the Greensboro, North Carolina, Woolworth’s where sit-ins began; the National Civil Rights Museum at the Lorraine Motel in Memphis, Tennessee; and Dr. King’s birthplace in Atlanta, to name a few. The people, locations and destinations included in the Civil Rights Trail provide a way for families, travelers, and educators to experience history firsthand and tell the story of how “what happened here changed the world.” For details about dozens of significant sites and to see interviews with civil rights foot soldiers, visit civilrightstrail.com.

About Memphis
Memphis is a world-class sports destination that is complemented by the legendary food and music the city is known for around the world. The city is headlined by live music and full of one-of-a-kind experiences that include Beale Street, National Civil Rights Museum, Stax Museum of American Soul Music, Sun Studio, Elvis Presley’s Graceland and Memphis Zoo, home to two giant pandas. Stunning Mississippi River views, mouthwatering barbecue, lively festivals, and intriguing galleries and museums round out the many attractions and activities for visitors to experience in Memphis. These only begin the list of what’s so great about the Home of the Blues, Soul and Rock ‘n’ Roll. For more information, visit www.memphistravel.com

About the Tennessee Department of Tourist Development
Tennessee is the home of the blues, bluegrass, country, gospel, soul, rockabilly and rock ‘n’ roll-delivering an unparalleled experience of beauty, history and family adventure, infused with music that creates a vacation that is “The Soundtrack of America. Made in Tennessee.” In 2018, Tennessee’s tourism industry generated $22.02 billion in economic impact, more than $1.81 billion in state and local tax revenue and more than 187,757 tourism-related jobs. Explore more at tnvacation.com and join other Tennessee travelers by following “tnvacation” on Facebook, Twitter, Pinterest, Instagram and YouTube or “Tennessee” on Snapchat.

IRONMAN 2020 Course Announced

THE 2020 CARILION CLINIC IRONMAN 70.3 VIRGINIA’S BLUE RIDGE TRIATHLON ANNOUNCES COURSE DETAILS WITH A MAJOR PORTION OF THE BIKE COURSE SET TO TAKE PLACE ON THE BLUE RIDGE PARKWAY

Swim to take place in Carvins Cove Reservoir; bike portion from Roanoke County to Botetourt County and along the Blue Ridge Parkway into the Town of Vinton ending in Roanoke City and run portion along the Roanoke River Greenway

The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), announced today course details for the inaugural Carilion Clinic IRONMAN® 70.3® Virginia’s Blue Ridge triathlon taking place on Sunday, June 7, 2020. The center piece for the 70.3-mile route includes the bike course that will roll along the Blue Ridge Parkway, a unit of the National Park Service filled with scenic views of the beautiful Blue Ridge Mountains.

“Adding to the long history of endurance events throughout Virginia’s Blue Ridge region, this year’s Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon will feature epic locations for the swim, bike and run portions of the first year event,” said Keats McGonigal, Head of Operations, North America for The IRONMAN Group. “Specifically, for the bike portion of the event, the scenic byway will offer athletes a picturesque view like no other along America’s Favorite Drive. This event presents a unique opportunity for recreational access to the park and invites participants to share in the stewardship of this special place — the Blue Ridge Parkway is one of our nation’s treasured landscapes. We are excited about the course that athletes will have the chance to experience as they achieve their dreams of crossing the finish line at the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge. We are also grateful to everyone who responded in support of the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon, realizing the overall economic benefit of the competition and recognizing the limited access of motor vehicles ensuring a safer experience for bikers.”

The 2020 Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon, taking place on Sunday, June 7, 2020, will begin with a rolling start format. The 1.2-mile swim will take place in the clear waters of Carvins Cove Reservoir. After careful consideration, the Western Virginia Water Authority is partnering with IRONMAN to hold its swimming event in Carvins Cove Reservoir because of the extraordinary opportunity this event will have to showcase the entire region to a worldwide audience. The Authority worked closely with IRONMAN to make sure that the water quality and beauty of Carvins Cove will be preserved for the benefit of all residents.

Once out of the water, athletes will take on the 56-mile bike course that is surrounded by the Blue Ridge Mountains. Athletes will depart from Carvins Cove in Roanoke County and continue east into beautiful Botetourt County towards the Town of Buchanan, a quaint, walkable town with antique shops and a great view of the James River. It is the starting point for an epic four-mile climb on Route 43 to the Blue Ridge Parkway entrance. The Blue Ridge Parkway’s 469-miles links Shenandoah National Park to the Great Smoky Mountains National Park. Athletes will experience breathtaking views of the valley, as they ride and descend 21-miles of completely closed roads to the Town of Vinton at Route 24; Vinton is a gateway community to the Blue Ridge Parkway with small town charm and is adjacent to the City of Roanoke. The ride will end at the beautiful River’s Edge Park, next to Carilion Roanoke Memorial Hospital, in the heart of Roanoke, Va.

“On behalf of the National Park Service, we are delighted to welcome triathlon participants to the Blue Ridge Parkway as part of their experience this June,” said J.D. Lee, Superintendent of the Blue Ridge Parkway. “Organizers and sponsors have embraced a shared stewardship ethic in their planning approach, and we are excited to be part of this exceptional regional event.”

After transitioning to the run at River’s Edge Park, athletes will experience the Roanoke River Greenway, a paved trail alongside the Roanoke River Blueway for the run course, providing athletes shade while running through several parks along the course. The finish is conveniently located on the streets adjacent to River’s Edge Park.

Located in the heart of Virginia’s Blue Ridge Mountains, Roanoke is the largest metropolitan area in Virginia’s beautiful mountain region. It is a hub for outdoor recreation, arts and culture, and business west of Richmond. Roanoke is best known for the iconic Roanoke Star, which sits atop Mill Mountain and is adjacent to the Blue Ridge Parkway. For outdoor lovers, Roanoke offers a bevy of hiking and biking trails convenient to downtown and was designated a Silver-Level Ride Center by the International Mountain Bicycling Association. Virginia’s Blue Ridge has staked its claim as America’s East Coast Mountain Biking Capital and is the perfect setting for an IRONMAN 70.3-branded event.

“Virginia’s Blue Ridge (VBR) is poised to welcome IRONMAN athletes and fans as the host destination,” said Lee Wilhelm, Chair of Visit Virginia’s Blue Ridge. “The outpouring of support from athletes, longtime residents and community stakeholders who took the time to contact the NPS was truly remarkable. We are grateful to live in a region where the people are passionate about tourism. Visit VBR is committed to working collaboratively with our regional partners and IRONMAN to ensure the race is a success.”

Headquartered in Roanoke, Virginia, Carilion Clinic, a not-for-profit health care provider that serves more than one million people in Virginia’s Blue Ridge and Southwest Virginia regions, has been named title partner of the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon.

“Carilion Clinic is excited about collaborating to sponsor the IRONMAN 70.3 Virginia’s Blue Ridge,” said Dr. Thomas K. “TK” Miller, vice chair of orthopaedics and chief of sports medicine at Carilion Clinic and Chairman of the IRONMAN Global Medical Advisory Board. “Inclusion of the Blue Ridge Parkway on the bike route completes a trio of scenic natural settings for the triathlon course with unparalleled beauty at every turn. Carilion is looking forward to this unique opportunity to team with IRONMAN to promote the benefits of exercise and fitness and advance our mission of improving the health of the communities we serve.”

For more information on the 2020 IRONMAN 70.3 Virginia’s Blue Ridge triathlon, visit www.ironman.com/im703-virginia-blue-ridge. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Athlete inquiries can be directed to virginia70.3@ironman.com.

The course maps will be available here.

About the IRONMAN Group:
As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group:
Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.

About Carilion Clinic:
Carilion Clinic is a not-for-profit health care organization serving more than one million people in Virginia’s Blue Ridge and Southwest Virginia regions. Headquartered in Roanoke, Virginia, Carilion’s comprehensive network of hospitals, primary and specialty physician practices, and other complementary services deliver high quality, patient-centered care close to home. Carilion has a robust partnership with Virginia Tech through its creation of the Virginia Tech Carilion School of Medicine and the Fralin Biomedical Research Institute at VTC, both located in Roanoke. Carilion’s commitment to advance care through education and research elements in partnership with Virginia Tech and Radford University improves the health of the communities we serve. From leadership in electronic health records and investments in and applications of digital health to developing new and innovative methods to promote health and wellness, Carilion Clinic leads advances in health care that continue to transform the regions we serve and help deliver better patient care, better community health, and lower costs. For more information, visit www.carilionclinic.org

About Virginia’s Blue Ridge:
Virginia’s Blue Ridge (VBR) is located on the East Coast of the United States in the beautiful Blue Ridge Mountains. Known as America’s East Coast Mountain Biking Capital, Roanoke has a wide array of metro-mountain adventures. Along with our hundreds of miles of thrilling mountain bike trails, Virginia’s Blue Ridge is best known for the adjacent Blue Ridge Parkway, one of America’s most visited national park systems and memorable scenic drives. The region also offers hundreds of miles of hiking trails, which includes the world-famous Appalachian Trail. The running scene in VBR has an expansive greenway trails system along the panoramic routes of rivers and creeks. VBR offers a multitude of water sports activities including kayaking, canoeing and paddleboarding on the Upper James River Water Trail, Roanoke River, Philpott Lake, Carvins Cove and Smith Mountain Lake. Roam the region’s many farmer’s markets or sample the craft beverage scene while exploring the VBR Cheers Trail. After a fun day of adventuring in the great outdoors, visitors can enjoy a farm-to-table experience at one of our many local restaurants. To cap off an adventurous day, catch the sunset from the scenic overlook at the iconic Roanoke Star atop Mill Mountain. Come be a #Trailsetter in Virginia’s Blue Ridge: www.visitvbr.com/ironman

J. Cole x PUMA Collection

PUMA AND J.COLE ANNOUNCE OFFICIAL PARTNERSHIP WITH TV SPOT THAT WILL AIR DURING 2020 NBA ALL STAR GAME

Collab footwear and apparel to be part of multi-year partnership

Today, global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J. Cole with a short film and TV commercial that was concepted and co-directed by Cole himself. The theme of the spot speaks to never abandoning one’s dream, despite the obstacles faced or time passed. The commercial was a joint PUMA x Dreamville production and will air during Sunday’s NBA All-Star game on TNT. PUMA has tapped Cole because of his connection to basketball, fashion and music culture.

“Our partnership with Cole is deep-rooted,” said Adam Petrick, Global Director of Brand & Marketing at PUMA. “Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes.Cole sits at the intersection of musicand sport and represents everything that PUMA stands for as a brand.”

This announcement comes right before PUMA’s newest Hoops silhouette, the Sky Dreamer, hits shelves on February 13. The Sky Dreamer is a relaunch of the original style, the Sky LX, worn on-court in the ‘80s. It now returns to basket ball nearly four decades later with a heritage-inspired mid-top silhouette infused with a touch of today’s style, including a Dreamville “Dreamer” emblem, which draws inspiration from Cole’s
brand, Dreamville. This new sneaker will be worn on and off the court by PUMA Hoops athletes and has already been spotted on J.Cole over the past few months. The Sky Dreamer is the first of many Hoops products that Cole will be involved in before dropping his own Dreamer footwear and apparel coming later this yearwith PUMA.

The Sky Dreamer, available on PUMA.com and at Foot Locker in the U.S., is equipped with PUMA Hoops technology, including the brand’s signature ProFoam cushioning and high-abrasion grip for peak stability. It also features forefoot webbing for stabilization and lockdown. The Sky Dreamer will retail for $130.

PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany. Follow @puma for more product stories and find all of PUMA’s latest news on about.puma.com