About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

KENZIE – CLOSE TO YOU

‘Kenzie and ASTN are a formidable force. You’ll experience goosebumps when you hear their velvety vocals and undeniable chemistry.‘–Vaughn Lowery

Singer/songwriter kenzie to debut her emotional new single, “close to you feat. ASTN” on Friday, May 3rd. Written by Mackenzie Ziegler, Ellen Murphy, David Bowden, Dante Bowden, Joseph Ruffin, “close to you” is about the feeling of love and loving someone so much that you would do anything and everything for them. Alongside the new track, kenzie will premiere the music video, which features kenzie and ASTN, singing directly to each other in harmony.

kenzie will also be performing at KCRW’s School Night LA showcase at Bardot Hollywood on May 13. Get tickets for the evening HERE! 

Exploring the Mental Game of Golf

5 Strategies for Staying Focused and Confident

Golf is often referred to as a “mental game.” While proper swing mechanics and skills are essential, a golfer’s mindset and focus play a huge role in their performance. From pre-shot routines to managing emotions, the mental side of golf cannot be ignored. In this article, we’ll explore 5 key strategies to strengthen your mental game and play your best golf through enhanced focus and confidence.

Establish a Consistent Pre-Shot Routine

One of the best ways to maintain focus and composure on the course is to have a solid pre-shot routine. This involves going through the same sequence of thoughts, practice swings, and deep breaths before each shot. Keep it simple – things like picking your target, visualizing the shot shape, and taking a few practice swings work for most golfers. Sticking to this routine prevents overthinking and distraction before a shot. It also instills confidence through repetition and familiarity. Make sure to use your routine on every shot, especially when nerves kick in on pressure putts. When choosing a putter, look for putter reviews from experts to ensure you select one that inspires confidence.

Stay Present Through Deep Breathing

It’s easy to get wrapped up in past mistakes or future concerns during a round of golf. Counteract this tendency by regularly taking deep breaths to calm your mind and body. Inhale slowly through your nose, hold for a couple seconds, and exhale fully through your mouth. Deep breathing stops any spiraling negative thoughts, brings you back to the present, and helps you focus entirely on the shot in front of you. Try taking 3-5 deep breaths before approaching each shot. This simple practice clears mental clutter, boosts oxygen levels, and promotes confidence and concentration.

Focus Only on Controllables

Golf delivers all sorts of uncontrollable factors – weather, bad breaks, playing partners, etc. Don’t waste mental energy worrying about things out of your control. Instead, stay laser-focused on your swing thoughts, pre-shot routine, and target. Forget about the swirling wind or a bad tee time. You can only control your aim, setup, swing mechanics and on-course strategy. The more attention you give to controllables, the less you’ll be distracted by golf’s unpredictable variables. This instills confidence and helps you play your best golf.

Turn Negative Self-Talk into Positive Affirmations

The inner voice in your head can easily undermine confidence and focus with negative self-talk like “I always miss this putt” or “My swing feels horrible today.” Actively counter those thoughts with specific, positive affirmations: “I got this 4-footer” or “My tempo is smooth.” Don’t just tell yourself to think positive – actually replace the negative script with upbeat statements said out loud or in your head. Affirmations boost confidence, optimism and focus. Say them often until they become natural self-talk. This mental switch empowers you to play your best.

Stay Patient and Take It One Shot at a Time

Golf punishes both complacency and desperation. Arrogance leads to lazy mistakes while frustration causes rushed, emotional play. The antidote is simply staying patient and taking it one shot at a time. Don’t let past errors or a mounting scorecard rattle you. Don’t get ahead of yourself trying to force birdies and recover many strokes at once. Breathe, refocus, and commit to hitting each shot with total concentration. Patience and playing shot-by-shot keep your mind calm, disciplined and in the moment. This mentality minimizes mistakes and helps you post your best possible score.

Strengthening your mental game is crucial for peak golf performance. Mastering these mental strategies allows you to minimize costly errors while playing to your full potential. So, incorporate these tips into your next round or practice session. When it comes to golf, a strong mental approach is just as important as sharp skills.

The London Concours

The London Concours, the capital’s leading automotive summer garden party, brings a new immersive addition to its 2024 line-up: The City Challenge presented by Asetek SimSports. This competition, taking place for the duration of the event from 4th-6th June, will see both individual drivers and larger teams take on the challenge of setting the fastest lap in a McLaren MP4/4 at the iconic Silverstone track, using the latest simulator technology provided by Asetek SimSports.

You will be given a one-hour slot to set fastest laps around one of the most legendary British circuits in one of the greatest ever British racing cars. The event promises to be a showcase of both teamwork and individual talent, with awards for both the Fastest Team in the City and the Fastest Overall Driver.

With a real-time leaderboard on the London Concours website and set in the prestigious Prince Consort room within Armoury House, this event offers not only a test of driving skill but also an exclusive social experience, with space for up to 100 visitors.

Entry for an individual costs £100, while a team of five is £500. Each ticket includes all-day admission to the London Concours and all of its displays. At the heart of the event this year will be a collection of rare and beautiful privately owned cars, curated into features that celebrate different aspects of automotive culture. British Racing will highlight some of the most beautiful motorsport creations of Great Britain from the likes of Jaguar and McLaren, while The Legendary V12 pays homage to some of the greatest ever creations fitted with arguably the automotive world’s most emotive powertrain. Other classes will celebrate the Chevrolet Corvette through the generations and the latest developments in hypercar design.

Due to the popularity of the 2023 event’s Porsche RS day and Supercar day, which saw an additional 50 themed cars enter the HAC grounds, all three days for the 2024 event will feature an additional display. The first day will see the addition of 50 McLaren supercars, the second welcomes 50 Jaguar E-Type models and the final day remains Supercar Day, with a display of 50 of the latest supercars in association with Drivers Union.

Tickets to the London Concours, as well as entry to the City Challenge, are available now from www.londonconcours.co.uk/tickets

The Macallan + The Mark Hotel

Ahead of the first Monday in May, The Macallan and The Mark Hotel embarked on a partnership to introduce Castle Garden, the signature cocktail to be offered to the night’s biggest stars at The Mark Lobby Bar following the event on May 6th. 

The Macallan’s take on this year’s exhibition theme–which celebrates nature’s influence on fashion and examines the cyclical themes of rebirth and renewal– is showcased through this unique cocktail that highlights their shared reverence for sustainability and the natural world.

As the brand celebrates their 200th anniversary, Castle Garden offers a sensory time travel experience that shows the history, creativity, and craftsmanship found in every bottle of The Macallan. 

Ingredients:

  • 1 oz The Macallan Double Cask 12 Years Old (balanced by European and American Oak, sherry seasoned casks)
  • 0.75 oz Jean-Luc Pasquet Pineau de Charentes
  • 0.25 oz Honey Syrup      
  • 0.25 oz Lemon Juice 
  • 2 oz Brut Sparkling Wine
  • Baby’s Breath Flower Garnish
  • Optional: Passion Fruit “Caviar”

 

Method: 

  • Add all ingredients, except sparkling wine, to a shaker with ice.
  • Shake and strain into a Champagne flute, top with 2 oz of sparkling wine.
  • Garnish with sprig of Baby’s Breath.

Billie Eilish – Tour Dates

Following the news of her highly anticipated third studio album HIT ME HARD AND SOFT, set for release on May 17 [pre-order/add/save HERE], Billie Eilish has announced arena dates, produced by Live Nation, for her HIT ME HARD AND SOFT: THE TOUR. Starting in September 2024, Eilish will embark on her North American leg of the tour, which runs through to the end of December 2024. The tour will continue in Australia starting February 2025 ahead of her European, U.K., and Ireland arena dates starting in April until late July. For a full list of tour dates, see below or visit billieeilish.com
 
Tickets for BILLIE EILISH: HIT ME HARD AND SOFT: THE TOUR will be available starting with the American Express® Presale beginning Tuesday, April 30, with additional presales running throughout the week. Any remaining tickets will be available during the general on-sale starting Friday, May 3 on billieeilish.com. On-sale start times vary by market, check local listings for more information.
 
American Express® Card Members can purchase tickets before the general public beginning Tuesday, April 30 (while supplies last) – this is one of the many entertainment benefits American Express Card Members can access. Presale start + end times will vary by market, check your local listings at billieeilish.com for more information.
 
 
SUSTAINABILITY EFFORTS
Billie Eilish will continue her long-standing partnership with environmental nonprofit REVERB on this tour, building on the success of previous efforts, which resulted in over $1 million donated to environmental, greenhouse gas reduction, and climate justice projects, more than 150,000 fan actions, and much more. Sustainability efforts on this tour will include reducing greenhouse gas pollution, decreasing single-use plastic waste, supporting climate action, and updating concession offerings to promote and encourage plant-based food options with Support+Feed.
 
ECO-VILLAGE
The Billie Eilish REVERB Eco-Villages will be set up at 2 locations in the main concourse of every show where fans can take part in the tour’s sustainability efforts, connect with nonprofits, and take meaningful action for people and the planet.
 
SUPPORT+FEED
For collective action at the intersection of climate and food, Support+Feed will be launching a 360 campaign throughout the tour. Following the success in 2022, Support+Feed will offer an expanded version of the Support+Feed Pledge inspiring fans to eat one plant-based meal a day for 30 days with digital elements and community activations. Fans will also have the opportunity to participate in Plant-based Food Drives in a selection of cities alongside the tour to raise awareness and gather food to distribute to local communities.
 
TRANSPORT
Fans are encouraged to join the effort to make the HIT ME HARD AND SOFT: THE TOUR more sustainable. Where possible, take public transportation and carpool to and from the shows to help reduce greenhouse gas pollution and encourage more public transportation options. Fans will receive information via email about public transportation options before the show.
 
VENUES
Venue partners are also helping to lessen the environmental footprint of the tour. In addition to efforts to decrease waste through reducing or eliminating single-use plastics and diverting landfill waste with compost and recycling, venues will be offering plant-based food options at all shows.
 
FAN PARTICIPATION
Bring an empty reusable water bottle or donate for a custom RockNRefill Nalgene bottle to fill up at the free water refill stations located at each venue. The RockNRefill bottles and refill stations are located at the Eco-Villages in the main concourse at all shows. Fight fast fashion by opting for thrifted, upcycled, or borrowed clothes instead of buying new clothing to wear to shows.

Billie Eilish’s forthcoming album, HIT ME HARD AND SOFT was written by Billie Eilish and FINNEAS, her brother and long-time collaborator, who also produced the album. HIT ME HARD AND SOFT will be available on all digital platforms, and in a continued effort to minimize waste and combat climate change; across all physical formats in limited variants on the same day, with the same track-listing and using 100% recyclable materials. For more information on all sustainable practices for this album release, please visit https://store.billieeilish.com/pages/sustainability
  
HIT ME HARD AND SOFT is out everywhere on May 17.
 
Pre-order/add/save HERE.

Exploring the Global Impact

And Lasting Legacy of “Despacito” by Luis Fonsi ft. Daddy Yankee

“Despacito,” a Spanish sensation that started its journey seven years ago, has continued to captivate audiences worldwide as a timeless musical masterpiece. Emerging from the vibrant musical landscape of Puerto Rico, this Latin pop anthem, infused with reggaeton rhythms, quickly soared to unprecedented heights.

Crafted by the talented duo of artists Luis Fonsi and Daddy Yankee, “Despacito” transcended language barriers, igniting a global phenomenon that shows no signs of slowing down. Its record-breaking success and enduring cultural impact have solidified its place in music history, reshaping the contemporary music scene. Join us as we embark on a journey through the remarkable legacy of “Despacito,” a song that has not only defined boundaries but also has become a global sensation.

1.  Chart Domination Since 2017

The Despacito song held the number-one record for the longest on Billboard’s Hot Latin Songs chart, clocking in at 56 weeks between February 2017 and September 2018. The remarkable achievement solidified its status as a chart-topping sensation and marked a historic milestone in the Latin music and entertainment industry.

Despacito’s unprecedented success on the Latin charts was just the beginning of its meteoric rise to global prominence. As it soared to the top of the Streaming Songs chart and conquered radio airwaves worldwide, Despacito epitomized a seismic shift in the music industry landscape.

In 2020, the remix of Despacito featuring Justin Bieber peaked at No. 1 for 16 weeks on the Billboard’s Hot 100 chart. The remix further solidified the song’s status as a global phenomenon, propelling it to dominating success. With Justin Bieber’s addition to the track, Despacito reached new audiences and expanded its reach across diverse demographics.

Fueled by the streaming revolution and propelled by the viral power of social media, the song transcended borders and languages, becoming a cultural phenomenon of unparalleled magnitude. Its infectious rhythm, catchy phonetics, and entertaining musicality captured the hearts of audiences worldwide, uniting diverse cultures and inspiring shared experiences.

2.  YouTube Views: Global Smash

Within a relatively short period, the music video for “Despacito” reached unprecedented viewership levels. It was among the first videos on YouTube to achieve the monumental milestone of 5 billion views in April 2018, signaling its massive impact and enduring popularity years after its release. The feat solidified it as one of the platform’s most-watched and beloved music videos.

However, the story of “Despacito” on YouTube didn’t stop there. Years later, the song continued to captivate audiences, maintaining its momentum and breaking new ground. In a historic moment, the “Despacito” music video officially became the first video in YouTube history to surpass 7 billion views in October 2020. It boasts about 8.4 billion views in April 2024, further cementing its place in the annals of internet culture.

The unprecedented success of “Despacito” on YouTube reflects its status as a global phenomenon and cultural juggernaut. Its ability to transcend language barriers and culture and resonate with audiences worldwide has made it a timeless classic and a symbol of the power of music to unite people across borders and cultures. As it continues to amass views and inspire fans around the globe, “Despacito” remains an iconic and influential presence in the world of music and entertainment.

3.  Influencing Viral Phenomena in Social Media and Events

Despacito”song’s catchy melody, infectious rhythm, and memorable lyrics made it ripe for viral content creation, sparking many dance challenges, lip-sync videos, and memes that circulated widely on platforms like TikTok, Instagram, and Twitter. The song’s global popularity translated into a series of viral phenomena that transcended geographical and cultural boundaries.

From dance crazes featuring the song’s signature moves to humorous parodies and creative reinterpretations, “Despacito” has become ubiquitous in online culture, fueling countless user-generated content and fan interactions. Moreover, “Despacito” served as a worldwide soundtrack for cultural events, gatherings, and celebrations, making it a form of unintentional music diplomacy. Its upbeat tempo and festive vibe made it a natural choice for parties, weddings, and social gatherings, where it became synonymous with fun and enjoyment.

In the realm of live events, “Despacito” became a staple in concerts, festivals, and dance performances. Artists and performers incorporated the song into their setlists, while choreographers created captivating routines that showcased its infectious rhythm and energy. For example, “Despacito” made a notable impact on popular television shows like The X Factor, where it became a frequently performed song by contestants. Its catchy melody and energetic rhythm made it famous for aspiring singers looking to showcase their vocal talent and stage presence and connect with the audience.

Luis Fonsi, through “Despacito,” has demonstrated the power of music to connect people, spark creativity, and bring joy to audiences worldwide. Its ability to inspire widespread engagement and participation promotes the song’s status as a cultural phenomenon that transcends region, culture, and language boundaries to resonate deeply with global audiences.

4.  Despacito’s Global Impact on Latin Pop

The Despacito song reshaped the global perception and consumption of Latin music. “Despacito” revitalized Latin pop and propelled it to unprecedented recognition and influence worldwide. Its groundbreaking success marked a pivotal moment for Latin music, breaking language barriers and captivating audiences across diverse cultures.

The seamless fusion of reggaeton beats and infectious pop melodies appealed to a broad spectrum of listeners, establishing Latin pop as a dominant force in the global music scene. Beyond its commercial achievements, “Despacito” challenged stereotypes and celebrated the diversity of Latin culture.

The song’s achievements and international recognition foster a sense of pride and unity among Latin audiences while inviting the world to embrace the richness of Latin music. Its enduring legacy continues to inspire a new era of Latin artists and collaborations, shaping the future trajectory of Latin pop and solidifying its position as a cultural phenomenon of immense significance.

5.  Diamond Certification: The 1st Latin Song

“Despacito” made history as the first Latin song to receive Diamond certification, a prestigious milestone in the music industry. The Diamond certification, awarded by the Recording Industry Association of America (RIAA), recognizes exceptional commercial success, with each unit representing one million equivalent sales or streams in the United States.

By attaining this esteemed certification, “Despacito” cemented its place in music history, breaking barriers and paving the way for further recognition of Latin music on a global scale. The milestone not only celebrated the song’s remarkable achievements but also as recognition of remarkable sales figures, demonstrating its widespread appeal and commercial viability.

Louis Vuitton Men’s Pre-Fall 2024

Louis Vuitton’s Men’s Pre-Fall 2024 collection, Pharrell Williams’ first pre-collection with the Maison, is now available in stores worldwide. The collection illustrates the connective power of travel through nautical themes with codes of surfing and tropical floral prints. 

Pharrell reflects on the multicultural influences present in familiar wardrobe staples around the world through sailor-inspired dandy silhouettes, Neptune-inspired patterns, and surf culture motifs. Celestial navigation inspires sailor-themed garments with intricate details like pearl buttons and shell embroideries, while surf culture influence manifests in scuba suits, tropical prints, and raffia footwear.

NINO MAN – HIDDEN AGENDAS

Watch

Rapper Nino Man is back at it with another new record that every fan can relate to: “Hidden Agendas” produced by Fireworks Music. 

Known to be a top-tier lyricist in the game, Nino Man poetically delivers a song about navigating through this life as a loyal individual while reminding listeners to stand on what they know is right even when the people around them might not.

Bringing light to situations that can hinder you from the bigger picture of life, Nino Man recalls moments where he’s been done dirty by someone he probably would’ve never expected, inadvertently declaring that it’s always necessary to move past fraudulent energy to achieve your goals. This is one of those songs that the whole community can bop to daily.

To see the “Hidden Agendas” video: HERE

JT – OKAY VIDEO

Shortly after releasing the song of the summer with “OKAY,” today, JT (Quality Control Music/Motown) storms back with the song’s visual, which finds the City Cinderella running circles around her competition alongside her model besties. Directed by Mowola, JT boasts about being a self-proclaimed “soul snatcher” who doesn’t have to pay bills and lives an elite lifestyle. “I’m pretty than a motherfucker, hoes be looking OKAY,” she chants on the catchy hook.

Accompanying JT are models Alex Consani, Aweng Chuol, Jalen Hopson, and Zoe, who join the bodacious MC in annihilating anybody standing in their way. “OKAY” has already generated traction, as the song peaked at No. 1 on U.S. Apple Music since its release.

JT’s Coming Club Tour is in full effect. She recently made stops in Daytona and West Palm Beach, Florida, before heading to Camden, New Jersey and later New York where she took over Club Harbor. Doechii made a special surprise appearance where they performed their collaboration “Alter Ego.” The venues were packed to capacity as the rap superstar commanded the audience with her stunning swagger. This string of appearances comes after JT returned triumphantly to Miami earlier this month, where she hosted her first merch pop-up at Achille Apparel. The jam-packed event was swarmed with diehard JT supporters, who flooded her with endless love and adoration. 

She also performed at Annual Orange & Black Fest at Carol City High where she invited 30 kids to her “City Cinderella” tour bus. JT’s altruism doesn’t stop there as she looks to make high school girls’ dreams come true with her City Cinderella campaign. JT has teamed up with local partners to ensure she can empower young women and make them feel like royalty.

By giving back to the community, JT can pop up in any city at any time to help make every girl’s dreams come true by igniting confidence and creating unforgettable moments with pride and joy. To kickstart the campaign, JT made a surprise appearance in Philadelphia this month, where she delivered prom dresses to eager high schoolers. Fans can support the City Cinderella campaign by supporting the cause and donating to the fund HERE. All funds raised will be split among the non-profit trust funds, some including Becca’s Closet, Operation Prom, Children’s Institute and We’re All About the Dress.

Visit http://citycinderella.org/ for more information.

JT – “OKAY” eSingle

Retail: https://thegirljt.lnk.to/OKAY

Video: https://thegirljt.lnk.to/OKAYVideo

Janet Jackson + Blue Project

Ahead of her 35-stop summer tour kicking off in June, global icon Janet Jackson held a sold-out concert on Saturday, April 27, at Atlantis Paradise Island‘s Casuarina Beach. In preparation for the show, she stayed on Paradise Island and was spotted dining in the Omakase Room at Atlantis’ NOBU on Friday night and at the resort’s Aura nightclub.

The performance, filled with her signature choreography, featured 40 of her hits including Got ‘Til it’s Gone, Scream, All For You, That’s The Way Love Goes, and an encore rendition of Together Again. Throughout the show, Janet blew kisses to the crowd, showing her appreciation for the Bahamas and adoring fans.

Chelsea Clinton, Atlanta Falcons tight end Kyle Pitts, former Pittsburgh Steelers tight end Eric Ebron, and Bahamian Prime Minister Philip Davis were spotted in the audience.

Jackson’s concert was part of Atlantis’ Music Making Waves concert series, benefiting the Atlantis Blue Project Foundation, a nonprofit 501(c)3 organization with a mission to protect the ocean and ensure the Bahamas remains a haven for marine wildlife for generations.

Photo: Solaiman Fazel