Posts made in December 2024

Mariah Carey + Vevo

Mariah Carey and Vevo debut a new episode of Footnotes, taking viewers behind the scenes of “All I Want for Christmas (Make My Wish Come True Edition)” video, celebrating the 30th anniversary of one of the most iconic and commercially successful holiday songs ever. In this installment, Carey and music video director Joseph Khan revisit the making of this beloved holiday classic.

The video was designed to recreate the glamour of Busby Berkeley’s legendary films and pay tribute to Hollywood’s golden age of musicals. Kahn aimed to make the definitive Christmas music video and admits he was starstruck when Mariah walked onto set. Mariah shares that working with the dancers and figuring out how to blend in with them was the most challenging part of filming, admitting that dancing is not her forte. The Busby Berkeley inspired sequence, featuring dancers on platforms behind Mariah, took hours to film because they had to do multiple passes and many different angles.

The video features several special guests, including Mykal-Michelle Harris, who represents a young version of Mariah. Carey praised the young star for her vibrant personality, stating, “She represents little me and all the kids who love Christmas!” Mariah’s twins, Monroe and Moroccan, also make cameos, dancing throughout the video, while her beloved pup, Cha Cha, continues the tradition of pet appearances following in the paw prints of her dogs Jack and Princess from the original video. The video also includes a special appearance by Kahn’s daughter, Josie, as the angelic girl popping out of a present.

This video comes on the heels of the 30th Anniversary of Mariah Carey’s Merry Christmas, which has sold 18 million copies worldwide. The Christmas Classic, “All I Want For Christmas Is You,” is the all-time best-selling Christmas single by a female artist and one of the top-selling physical singles in music history. In 2023, the song broke #1 on the Hot 100 for the 5th straight year and has spent a total of 14 weeks at #1! The official music videos that have been released for “All I Want For Christmas Is You” have amassed over 1.5 BILLION views. Limited Edition products to celebrate the 30th anniversary can be found here.

FULL FOOTNOTES BELOW:

0:10 – Mariah Carey: I thought it would be a cute idea to film a new music video for “All I Want For Christmas Is You” now that the song has gained more momentum. It was also to celebrate the 25th anniversary of the song.

0:30 – Mariah Carey: We wanted to create a video that is different from the original one, but still very fun. The concept was to be very glamorous and in the style of a Busby Berkeley film.

0:50 – Joseph Kahn, Director: The goal was to make the definitive Christmas music video that should have been made but never was until now. Busby Berkley films are so iconic you can just say “Busby Berkley” as shorthand for a special type of Hollywood musical creativity.

1:10 – Joseph Kahn, Director: I hadn’t worked with Mariah in a while and when she walked on set in her Christmas outfit it was electric. I was even a bit starstruck. She is such a beautiful, unique woman.

1:30 – Mariah Carey: Mykal-Michelle Harris is the beautiful little girl in the video. She has an amazing personality, and I was really happy to be able to work with her. She’s supposed to represent little me and all other kids who love Christmas!

1:50 – Joseph Kahn, Director: My daughter Josie is the blond girl in wings that pops out of the present box.

2:10 – Mariah Carey: The most challenging part of this shoot was working with the female dancers and figuring out how to blend with them. I think it worked out well although dancing is not my forte.

2:30 – Joseph Kahn, Director: The Busby Berkley sequence of all the dancers on platforms behind Mariah took hours to film because I had to do so many passes of them in different angles.

2:50 – Mariah Carey’s twins Monroe and Moroccan dance throughout the video.

3:10 – In the original video for “All I Want for Christmas,” Mariah plays with her dogs Jack and Princess. In the updated version, her pup Cha Cha makes a cameo.

3:30 – Joseph Kahn, Director: Very few times do you get an opportunity to make something you know in advance will be historical and iconic. It’s a very surreal experience.

AP DHILLON – TO BE CONTINUED

Accelerating his unprecedented ascent to international superstardom, acclaimed singer, rapper, producer, and leader in the Punjabi music scene AP Dhillon uncovers the music video for his new single “To Be Continued…” out now via Republic Records in alliance with Universal Music Canada. The video was directed and edited by AP Dhillon himself. The track is as a fan favorite from his undeniable 2024 EP, The Brownprint.

Watch the “To Be Continued…” video HERE. Listen to The Brownprint HERE.

Against the backdrop of a picturesque farm, the visual finds AP Dhillon in a state of post-breakup reflection. Tending to a horse, he gazes at the sky while memories prove overwhelming. Under the camera’s close watch, he delivers heartbroken verses accompanied by a string quartet in a nearby river and a pianist in the middle of a field. He burns flowers in effigy to this romance as the flames of a campfire eventually consume the piano and the past.

Thus far, he has immersed listeners in the world of The Brownprint by sharing a string of evocative visuals. Recently, he served up the music video for “Bora Bora” featuring Ayra Starr. The latter has already amassed millions of streams. Simultaneously, “Bora Bora” landed plugs from Rolling Stone India and The Statesman who praised the duo’s “infectious chemistry” and dubbed the video as “a must-watch for music fans worldwide.”

It notably followed the video for ”After Midnight,” which has also accumulated millions of views in addition to earning major looks.

However, he shows no signs of stopping or slowing down either.

The Brownprint has only magnified AP Dhillon’s imprint on the culture. It has already tallied tens of millions of streams. Beyond plugs from Music Business Worldwide, Rolling Stone India, and more, Billboard hailed him as a “Punjabi superstar,” and uDiscoverMusic praised, “This collection of songs serves as a stellar introduction to Dhillon’s skill set at the dawn of his career’s next era.”

He initially teased The Brownprint with “Old Money.” The latter has already amassed 20 million worldwide streams and counting. Additionally, Billboard broke the news of his signing.

Now, AP Dhillon’s making his mark with The Brownprint EP.

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Khalid – Sincere

Listen

Khalid releases Sincere (Deluxe) via Right Hand Music Group/RCA Records. It features 6 new tracks, including collaborations with Normani, Ayra Starr, and Chlöe.

In August, Khalid released his highly anticipated third album, Sincere, which showcases his evolution as an artist and person and explores the all-too-relatable feelings of growing up. He performed his song “Heatstroke” on the TODAY show and Jimmy Kimmel Live!.

Speaking on Sincere (Deluxe), Khalid says, “My favorite part about the deluxe is showcasing the talented black women that I have as my collaborators that kill the game time and time again. This is me giving them their flowers.”

Sincere (Deluxe) Track List:

Disc 01

1 Personal feat. Normani

2 Make It Up To You feat. Ayra Starr

3 Passionate

4 MIA feat. Chlöe

5 Skin

6 Faded

Disc 02

1 Adore U

2 Everything We See

3 Altitude

4 It’s All Good

5 Broken

6 Dose

7 Please Don’t Fall In Love With Me

8 Breathe feat. Arlo Parks

9 Ground

10 Who’s There To Pick Me Up

11 Tainted

12 Long Way Home

13 Heatstroke

14 Sincere

15 Owe To You
16 Decline

Follow Khalid:

Official Website | Facebook | Twitter | Instagram

MOBY – ALL NEW REMIXES

Acclaimed electronic musician, producer, and activist Moby shares all-new remixes with two disc, 58-track album, always centered at night remixes out now via Mute alongside “wild flame (dark1 remix)” featuring Danaé. The whopping LP comes following Quiet Home DJ Mix and a sold out September 2024 EU/UK tour celebrating 25 years of Play.

Moby opens up the sheer scope of the acan album project with a meaty 58-track remix album. The latest single, out today, is the cosmic “dark1” remix of “wild flame” which finds Danaé delightful vocals shimmering over loose congas, spacey synths and intricate rhythms. The new, re-worked tracks see Moby breathe new life into the 2023 original body of work. Thrilled to share the jam-packed project, Moby says, “I felt that the collaborations on ‘always centered at night’ were each so special that I wanted to create remixes to give the vocals as many sonic backgrounds as possible.”

Even by Moby’s standards, always centered at night is a bit special. The album features 13 collaborations in all, from names one might recognize to others listeners undoubtedly will come to recognize. Lead single “dark days” was recorded with acclaimed soul-jazz singer-songwriter Lady Blackbird, a defiant, rhythmic work propelled by her alluring, deep vocals and earnest soul. Other collaborators include serpentwithfeet on the achingly beautiful “on air,” and Benjamin Zephaniah on the propulsive, break- beat driven “where is your pride?,” a spoken word with a powerful message delivered in the late dub poet’s characteristically warm Handsworth burr. “As a vegan activist, and as a wise and compassionate man, Benjamin inspired me for many years,” says Moby. “I hope that ‘where is your pride?’ honors his legacy and also draws people’s attention to his life, work, and principles.”

Other wonderful voices on always centered at night include Sudanese, Netherlands-based chanteuse Gaidaa on “transit,” London based Burundian royal refugee J.P. Bimeni, and Kingston raised, London based Aynzli Jones.

Always centered at night–the album–is the continuation of the project of the same name that Moby announced in 2022. He saw this project as a similar service to the idiosyncratic New York record shops that he frequented in the late 1980s, where he’d hear something recondite and exciting and it would open up whole new worlds. always centered at night was his way of working with special writers and vocalists to make songs inspired by the spirit of musical discovery.

In his pursuit of new sounds, Moby has become something of a collector of voices. He’s a connoisseur of the timbre and texture of human vocal chords, whether sampling artists like Bessie Jones, Vera Hall or Boy Blue on Play, or working with superstars like David Bowie, Ozzy Osborne and Britney Spears; “I’m always looking. Sometimes it’s about going on YouTube. Sometimes it’s Spotify. Other times, it’s just walking around Lower Manhattan going to karaoke places, where I’ve actually found a couple of singers. It’s this constant process of looking for voices, and getting excited and inspired when I find a wonderful voice.”

These are often personal songs, and the personal is the political, as is the border-defying nature of the work. Moreover, they’re crepuscular, conceived at twilight, with many of the styles of the last 30 years in electronic music coming to the fore, such as the trip-hoppy “we’re going wrong” featuring Brie O’Banion, the broken beat, almost drum ‘n’ bass influenced “medusa” (with the aforementioned Aynzli Jones), or the Latin house of “feelings come undone” with Raquel Rodriguez.

Moby is a multi-platinum-selling, multi-award-winning singer, songwriter, producer, author, and animal rights activist. He has been a vegan and vegan activist for 35 years and last year released his directorial debut Punk Rock Vegan Movie via his production company Little Walnut, a passionate and stylistically idiosyncratic look at the ongoing relationship between the worlds of punk rock and animal rights. It includes interviews with some of the biggest names in punk and rock history.

The expansive, fresh remix album, always centered at night remixes–complete with two discs and 58 tracks–is out now via Mute. Keep up with all things Moby on YouTube, Facebook, Twitter and Instagram.

Photo credit: Lindsay Hicks

Billie Eilish Covers Complex

TODAY, Complex relaunched its print magazine with Billie Eilish gracing the cover.

Launched in 2002 as “The Ultimate Buyers Guide for Men,” Complex magazine became an instant cultural phenomenon, defining trends and shaping youth culture for over a decade. With its razor-sharp focus on streetwear, music, and pop culture, Complex magazine was the definitive destination for readers who craved the latest insights on fashion, music, and everything that mattered in the world of convergence culture, drastically shifting the landscape of youth culture.

After a hiatus since 2016, the beloved publication is making its long-awaited return, complete with its famed dual sided flip covers) this week at the Complex Miami x VERDY pop-up at the Faena Forum for Miami Art Week.

The first issue’s cover will feature Billie Eilish, photographed by Kenneth Capello, and include full recent digital cover features, including Lil Yachty x James Blake, Camila Cabello, and Eminem.

In the Billie Eilish cover feature, the global star discusses:

Her experiences with existentialism – “There could have easily been a world without me, but since I’m in the world, I am going to try to help people and be impactful and help change things that have been in place for so long and are so outdated.”
The struggles of making her latest album, HIT ME HARD AND SOFT – “Oh my God, it was horrible. I learned a lot, though, and I had a good time with my brother. The fact that it was so difficult to make is good, honestly, because it shows that we can do it, even when we’re going through it.”
Who she listens to while on tour – “We had a four-hour bus ride the other day and we listened to Tom Odell, Sufjan Stevens, Patrick Watson, and Mitski. That’s the vibe that I’ve been in recently. An emo vibe.”
Her relationship with social media – “I go on the internet to see the videos that I want to see, but then I get sucked in. Then I get all fucked up, and I’m stuck. So I’ve been back on it, but I am trying to get off. It’s my cigarettes. It’s really a problem.”

To celebrate this monumental relaunch, Complex is debuting the magazine at the Miami Art Complex x Verdy event (Dec 5-7) before rolling out to Complex Shop and select newsstands nationwide starting December 9. The magazine will be published quarterly as a limited-edition collectible featuring the news, interviews, and recommendations Complex has been known for for over two decades.

Hanumankind + A$AP Rocky

South Indian rapper Hanumankind has teamed up with New York rap icon A$AP Rocky for a thrashing remix of “Big Dawgs.” The track fuses HMK’s sharp lyricism with Rocky’s signature swagger, blending New York grit with HMK’s Kerala roots. Clocking just under four minutes, the Kalmi produced hit also features two brand new verses from HMK. Listen to the fully loaded and reworked track above or via: https://Hanumankind.lnk.to/BigDawgsRemix

It was also announced that Hanumankind will make his U.S. festival debut at next year’s 2025 Coachella Music Festival. This alongside Ceremonia Festival (Mexico City, MX), Lollapalooza India and more shows to be announced soon has cemented HMK as an in demand global performer.

Considered one of the year’s biggest hip hop breakouts, Hanumankind propelled to dizzying heights (literally) earlier this Summer with the release of the original track “Big Dawgs” and viral music video (watch below). The song peaked at #9 on the Global charts and has celebrated numerous breakthrough moments including peaking at #23 on Billboard Hot 100 and topping the R&B R&B/Hip-Hop Digital Song Sales chart. He recently joined hosts at Apple “The Plug” interview to speak on his success both at home and overseas and equally talked about freestyle via “On The Radar” which received huge reactions online for his smooth flow and arresting bars. He’s been heralded by the likes of Rolling Stone India, NME, The Guardian and more as an artist to watch next year and continues to break boundaries of blended sounds, arresting visuals and one-of-a-kind performance energy that comes from an artist destined to change the landscape of hip hop to come.

Follow Hanumankind across all platforms:

INSTAGRAM | X | YOUTUBE | FACEBOOK

Photo: Tanay Shetty

Hanumankind + A$AP Rocky via 360 Magazine.

TWICE – STRATEGY

Critically acclaimed K-Pop powerhouses TWICE have officially released their highly anticipated 14th mini album, STRATEGY, today via JYP Entertainment/Imperial/Republic Records, available on all digital and streaming platforms. This explosive album features seven brand-new tracks, including a standout collaboration with Megan Thee Stallion, offering fans an intimate glimpse into the group’s world like never before. STRATEGY explores the multifaceted journey of love—capturing everything from the initial attraction to the exhilarating emotions of romance, to cherishing unforgettable moments with a special someone. With its bold concepts and exceptional musical depth, the album solidifies TWICE’s status as a dominant force in the global music scene. Stream STRATEGY HERE.

The mini-album’s electrifying title track, “Strategy (feat. Megan Thee Stallion),” marks TWICE’s second collaboration with Megan Thee Stallion, following last October’s “Mamushi (Remix) (feat. TWICE),” which also appeared on MEGAN ACT II. Produced and co-written by earattack, who worked on TWICE’s “MOONLIGHT SUNRISE” and “ONE SPARK,” the track is a high-energy powerhouse. It was also written by singer-songwriter Boy Matthews, known for his work on TWICE’s first English-language hit, “The Feels,” as well as collaborations with Dua Lipa and Duke Dumont. Cleo Tighe, whose extensive catalog includes collaborations with Zedd, Kehlani, Ava Max, and David Guetta, also contributed to the writing. Accompanied by a visually captivating music video, “Strategy” captures the exhilarating feeling of falling in love, enhanced by a lo-fi aesthetic that evokes the nostalgic charm of early 2000s camcorder footage.

STRATEGY also features “Kiss My Troubles Away,” a charming English-language track, alongside the vibrant “Keeper,” with lyrics solely written by TWICE member DAHYUN. Just in time for the holidays, the album’s sixth track, “Magical,” brings a warm, festive spirit, making it the perfect soundtrack for the winter season. Additionally, the album includes “Sweetest Obsession,” a surprise release from the group’s special fan meeting in October, celebrating their 9th anniversary, adding an extra layer of excitement for fans.

This release caps off an extraordinary start to 2024 for TWICE. In February, the group dropped their 13th mini-album, With YOU-th, which made an impressive debut at No. 1 on the Billboard 200 chart. This marked a significant milestone for TWICE as their first No. 1 album since their debut in 2015, further cementing their record for the most top-10 albums on the Billboard 200 by a female K-pop act—now with five. With YOU-th also made history by securing the highest pure album sales among all K-pop girl groups. The critically acclaimed mini-album topped Billboard’s Top Album Sales and World Albums charts, marking the group’s fourth and sixth No. 1s on these charts, respectively.

The following month, TWICE brought their 5th World Tour, READY TO BE, to Las Vegas for a sold-out, one-night-only encore performance, READY TO BE ONCE MORE, at Allegiant Stadium. More recently, TWICE made waves with a record-breaking livestream performance on Amazon Music Live following the NFL’s Thursday Night Football. The event, broadcast across Twitch and Prime Video, drew the most unique viewers for any Amazon Music production to date. TWICE capped off the momentous occasion with an exclusive fan pop-up experience hosted by Complex to celebrate STRATEGY. The two-day event set a record for the longest line at any Complex Pop-Up in Los Angeles, with fans waiting over 24 hours before the store even opened. In the same weekend, TWICE held the most attended meet & greet for an artist on Roblox ever, with more than 33,000 concurrent attendees and over 300,000 total visits.

STRATEGY is out now via all digital and streaming platforms. Get the full album HERE and watch the music video for “Strategy (feat. Megan Thee Stallion)” HERE.

STRATEGY Track List:

Strategy (feat. Megan Thee Stallion)
Kiss My Troubles Away
Like It Like It
Sweetest Obsession
Keeper
Magical
Strategy

For more about TWICE, visit:
Twitter: @JYPETWICE
Facebook: @JYPETWICE
Instagram: @TWICETAGRAM
YouTube: TWICE

Lil Baby – Touchdown

GRAMMY-Award winning superstar Lil Baby (Quality Control Music/Motown) continues his sheer dominance with the release of his new video “Touchdown.” Directed by Gerald Victor, Lil Baby proves why he is an elite playmaker inside and outside the booth, playing the quarterback role and leading his team to a triumphant victory. Whether he’s dodging tackles on the field or haters in the streets, Baby’s commanding presence and seamless execution as a field general is why he’s among the game’s top artists. “I’m the one, ain’t nothing two about me / I’m that n—a, ain’t nothing you can do about it,” he raps on the hard-hitting beat produced by Wheezy.

Lil Baby will prove why he’s Atlanta’s hometown hero this weekend when he takes center stage at the State Farm Arena for his Lil Baby & Friends concert. The sold-out show will feature Baby performing from his storied discography, including blockbuster names blazing the stage alongside him.

Since the release of “5 AM” and “Insecurities,” Baby’s terror on the charts continues, as both records debuted on the Billboard Hot 100 last month, pushing his total to a staggering 144 songs, making him eighth all-time. This isn’t surprising as Baby’s searing run as a perennial features artist remains his calling card after churning out hits for Central Cee (“BAND4BAND”), Future and Metro Boomin’ (“All My Life”), Rod Wave (“F–k The Fame”), further solidifying his status as one of the all-time leaders on the Billboard Hot 100.

Last month, Baby teased the forthcoming collaborators on his highly anticipated album, including Future, Young Thug, Rod Wave, and more. He also kept his fans on high alert with more buzzy and noteworthy collaborations. Billboards in Los Angeles, New York, Houston, Atlanta, and Chicago have read: “Whatever Wham Say Goes,” referring to Young Thug’s famous tweet from last June.

With Baby shifting the focus back to himself, he’s readying the release for his forthcoming album WHAM – his first in two years since his platinum-selling No. 1 album It’s Only Me.

Lil Baby “Touchdown” eSingle

Retail: https://LilBaby.lnk.to/touchdown

Video: https://LilBaby.lnk.to/touchdownvideo

Lil Baby touchdown single released via 360 MAGAZINE.

MYLES SMITH + BRIT AWARDS

MYLES SMITH ANNOUNCED AS WINNER OF BRITS RISING STAR AWARD!

“STARGAZING” HITS #1 AT TOP 40 AND HOT AC RADIO

FIRST UK ARTIST TO HIT #1 AT TOP 40, HOT AC & ALTERNATIVE FORMATS

WITH HIS DEBUT RADIO SINGLE IN THE US

PERFORMING ON THE VOICE SEASON 26 FINALE

TUESDAY, DECEMBER 10

Photo credit: John Marshall/JMEnternational

The BRIT Awards 2025 have announced Myles Smith as the winner of the prestigious BRITs Rising Star award. This marks an incredible milestone in the 26-year-old artist’s meteoric rise. The announcement was made by Jack Saunders on his BBC Radio 1 New Music show, unveiling Myles as the first winner revealed for The BRITs 2025.

Myles shared his excitement: “Winning the BRIT award for Rising Star is such a surreal moment. Music has always been about connecting with people, and to see it resonate on this level is incredible. I’m so grateful to my team, my family, and especially the fans who’ve supported me every step of the way. Your belief in me means everything. This is just the beginning, and I’m so excited for what’s to come—thank you for being part of this journey.”

In addition to this honour, Myles continues to dominate global charts with his platinum-certified single “Stargazing.” This week, the track hit #1 at Top 40 and Hot AC radio, making Myles the first UK artist to reach #1 on all three major radio formats in the US with a debut radio single. The song previously hit #1 on the Alternative radio chart in September, cementing its cross-genre appeal.

These milestones cap off an extraordinary year for Myles. “Stargazing” is now the biggest global single from a UK artist this year, spending 29 weeks on the Billboard Hot 100 and amassing over 550 million streams on Spotify alone. The track is a centerpiece of his growing catalogue, which has now surpassed 1.4 billion streams worldwide. The single is now the top-selling 2024 single by an English artist this year and has dominated airplay charts across the US, UK, Germany, New Zealand, the Netherlands, Belgium, and Switzerland.

The past year has also seen Myles recognised as BBC Introducing’s Artist of the Year for 2024 along with making the longlist for BBC’s prestigious Sound Of poll. His recent EP A Minute… has further solidified his status which also features the recent viral hit “Nice To Meet You.” Alongside sold-out dates on his 2024 global tour, Myles has graced stages on the TODAY Show, Jimmy Kimmel Live!, and Later… with Jools Holland, and will be performing on the Season 26 finale of The Voice on Tuesday, December 10. Looking ahead, Myles will embark on his sold-out UK tour in February 2025 before joining Ed Sheeran on the European leg of the Mathematics Tour.

Hailing from Luton, Myles’ journey is grounded in authenticity. Taught to play the guitar and piano by the age of 12, he performed at local pubs and open-mic nights before gaining traction on TikTok in 2020. His covers of “Sweater Weather” and “I Found” went viral, paving the way for original songs like “Solo” and “My Home” that earned him a deal with RCA in 2023. Myles’ unique ability to unite audiences through his heartfelt lyrics is evident in his smash hit “Stargazing,” which pairs soaring melodies with introspective storytelling.

As he continues to shape his legacy, Myles Smith is undeniably an artist to watch in 2025 and beyond.

Follow Myles Smith

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STEPN GO + adidas

Launch First-Ever STEPN GO x adidas Physical Shoe Drop

Social-lifestyle app STEPN GO is thrilled to announce the next milestone in its ongoing partnership with adidas: the launch of the first-ever STEPN GO x adidas co-branded physical running shoes featuring the STEPN GO logo. This exciting development follows a successful year of collaboration between the two brands, which previously saw the release of the STEPN GO x adidas Genesis NFT Sneakers. Now, the partnership moves beyond the digital world and into the physical, with a limited-edition collection of 1,200 physical adidas Ultraboost 5 running shoes.

This marks the latest phase of STEPN GO and adidas’ year-long partnership, which began in April 2024 with the launch of the STEPN Genesis NFT collection. After building excitement with the NFT drops, the introduction of STEPN GO x adidas Ultraboost 5 highlights how the two brands are pushing the boundaries of digital and real-world fashion. More HERE.

Starting December 13, the limited-edition collection of STEPN GO x adidas Ultraboost 5 running shoes will be available exclusively on the MOOAR marketplace. This initiative is reserved for holders of STEPN and STEPN GO x adidas Genesis Sneakers, reflecting adidas’ commitment to empowering physical movement and innovation.

With only 1,200 Ultraboost 5 shoes available, this drop combines the cutting-edge performance of adidas with the active lifestyle ethos of STEPN GO.

“The launch of physical shoes is a defining moment in our partnership with adidas”, says Shiti Manghani, CEO of STEPN by FSL. “We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.”

“We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM of adidas /// studio. “This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.”

Moreover, since the Public Beta Launch of STEPN GO in September 2024, the platform’s Haus System has become a standout feature. The Haus System allows users to lend their Sneakers to friends, share Energy and earnings, and onboard new users into Web3 without needing a wallet. This has made STEPN GO more accessible to a wider audience and reinforces its focus on community-driven innovation.

The raffles for the STEPN GO x adidas Ultraboost 5 running shoes will take place from December 13 to December 17, with four separate raffles. An advantage will be given to STEPN and STEPN GO x adidas Genesis NFT holders, while opportunities for broader participation will be provided through a contest on X and two raffles exclusively open to the ALTS by adidas and STEPN Apps communities.

Winners will be able to claim their shoes between January 6 to January 22, after a 3-week trading period allowing everyone to buy their tickets on the secondary market. The collection comes in four limited edition co-branded shoe styles, with the color being randomly assigned to winners, adding a unique element of surprise.

The STEPN GO x adidas collaboration is a significant step in integrating an active lifestyle into everyday life, showcasing STEPN GO’s innovative approach to fitness technology and its leadership within the Web3 ecosystem. By combining digital and physical experiences, this partnership underscores the growing impact of STEPN GO, not just as a fitness app but as a pioneer in redefining possibilities in the Web3 space.