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Lyn Lapid - In My Mind photo credit by Nicole Hajjar use by 360 Magazine

Lyn Lapid – In My Mind

LYN LAPID RELEASES VIDEO FOR FAN-FAVORITE SINGLE “IN MY MIND”

WATCH HERE

After amassing over 4 million song views and 1 million likes on TikTok before officially releasing the song, singer and songwriter Lyn Lapid drops the video for her latest single, “In My Mind”—watch HERE!

On making the video, Lyn says, “I knew from the start that I wanted the video to center around the many things that run through my mind, and so what better way than to focus on the concept of daydreaming? The entire video focuses on me working at a mundane office job, trying not to doze off while I get the paperwork done. Then suddenly you see me go on a rampage, chuck office supplies everywhere, and maybe swing a bat once or twice at my stingy mannequin boss. The catch is that whatever you see when I’m not typing my life away at my computer is all a daydream. It was exhilarating being able to destroy the office space in my little rampage moment, I think it was the first time someone ever told me to let loose and make a mess. I loved working with everyone on set, and one of the best parts was all of the snacks there. Eliot Lee is super talented, and he did a fantastic job bringing my initial vision for the video to life.”

Dedicated to the “‘quiet kids’ such as [herself]”, Lyn first teased “In My Mind” on TikTok a week before it was released, and the video quickly garnered over 3 million views in just a few days with her fans lovingly dubbing the song the “quiet kids song.” “In My Mind” has already amassed over 1 million streams in just a few weeks, and not to mention, it has been praised by ConsequenceSPINAtwood Magazine, and more, with HYPEBAE proclaiming, “Lapid’s soothing vocals seamlessly blend with the airy notes of the guitar,” and Ones To Watch praising her as “a fearless and irrefutable voice of Gen Z.”

Lyn says, “I wrote ‘In My Mind’ about my experience growing up as the ‘quiet kid.’ People would always tell me how I never talked at all and how quiet I was. Well, they weren’t wrong, I kept to myself all throughout school, even when I hung out with my friends. I remember when I sang for my school’s talent show for the first time, one of my classmates went up to me afterward and was like, ‘You know I was surprised when you walked on stage, you hardly ever talk. I thought you were gonna suck. But you actually didn’t!’…I’m not sure how you would respond to that honestly. I also wrote about what runs through my mind, and how if people knew what I was actually thinking, they’d be thankful that I kept to myself.”

“In My Mind” arrives during a breakout year for Lyn Lapid – she released her first three singles, “Producer Man,” “Itsy Bitsy,” and “Infinite,” received co-signs from Billie Eilish, BTS’ Jungkook, Sabrina Carpenter, and more amassed over 72 million global streams to date, and been praised by the likes of Rolling StoneBuzzfeedE! OnlineRefinery29HYPEBAEIdolator, and others. With more music on the way, Lyn has affirmed herself as a star on the rise for 2021.

Rose - BlackPink - illustration by Heather Skovlund for 360 Magazine

ROSÉ OF BLACKPINK

SHARES DEBUT SOLO PROJECT ‘R’

SINGLE ALBUM FEATURES LONG-AWAITED TRACKS

“ON THE GROUND” & “GONE”

LATE NIGHT TV SOLO DEBUT ON THE TONIGHT SHOW STARRING JIMMY FALLON ON 3/16

Rosé of BLACKPINK shares her massively anticipated debut solo project, R. Released via YG Entertainment/Interscope Records, the single album consists of two unforgettably vulnerable tracks co-written by the K-pop icon: “On the Ground” and “Gone.”

Watch the video HERE

Go HERE to stream/download R by Rosé now.

Produced by frequent BLACKPINK collaborator TEDDY, acclaimed songwriter/producer/artist Jon Bellion (Katy Perry, Miley Cyrus), Jorgen Odegard (Justin Bieber, P!nk), Ojivolta (Selena Gomez, Halsey), and 24, “On the Ground” is an intimate look at the cost of ambition and chasing your dreams, with Rosé bringing her stunning vocal work to a gorgeous backdrop of soulful guitar tones and radiant beats. In creating the raw and reflective track, Rosé co-wrote with Bellion as well as heavy-hitters Amy Allen (Sam Smith, Zara Larsson) and Raul Cubina (Playboi Carti, Christina Aguilera).

On “Gone,” Rosé matches the pure emotional depth of “On the Ground,” this time offering up a stripped-back breakup ballad produced by Brian Lee (BLACKPINK, Post Malone, Camila Cabello). Accompanied by little more than the track’s hypnotic guitar work, her voice turns heartbreakingly tender as she delivers her confessional lyrics (“Now I’m all alone, crying ugly/You broke my heart just for fun/Took my love and just left me numb”).

Along with “On the Ground” and “Gone,” the CD and vinyl editions of R include instrumental versions of both tracks. Rosé is now the second member of BLACKPINK to release solo material, with singer/rapper Jennie having shared her single “SOLO” in November 2018.

R arrives just months after BLACKPINK dropped their debut full-length effort THE ALBUM. Released on October 2, the record-breaking project debuted at #2 on the Billboard 200, marking the biggest chart debut by an all-female group in over 12 years. With guest spots from fellow superstars Selena Gomez and Cardi B, THE ALBUM also smashed the record for highest first-week sales for a debut album from a K-pop group in all of music history. That same month, BLACKPINK premiered Light Up The Sky, an all-access Netflix documentary detailing the hard-fought journey behind the group’s meteoric rise.

ABOUT BLACKPINK:

Since bursting onto the scene in 2016, BLACKPINK have redefined the possibilities of K-pop, transcending all categorization and ascending to global stardom. With their unstoppably catchy single “DDU-DU DDU-DU,” the South Korean quartet broke the record for highest-charting Billboard Hot 100 debut by an all-female K-pop act, while its head-turning video surpassed 10 million views in just six hours and racked up 36.2 million views in one day.

Discovered by YG Entertainment, BLACKPINK is comprised of JISOO, JENNIE, ROSÉ and LISA: four immensely charismatic vocalists, dancers, and burgeoning fashion icons. Released in 2016, their debut “SQUARE ONE” quickly proved their crossover power; in 2018, “SQUARE UP” climbed to #40 on the Billboard 200 and #1 on the Billboard World Albums chart. Several months after “SQUARE UP” hit the charts, YG Entertainment and Interscope Records announced a global partnership for BLACKPINK, paving the way for the group’s international breakthrough. With their EP Kill This Love arriving in April 2019, BLACKPINK further boosted their popularity by successfully completing a world tour and becoming the first K-pop girl group to perform at Coachella, the largest music festival in the U.S.

Rosé of BLACKPINK Interscope Records for 360 MAGAZINE

Photo courtesy of YG Entertainment.