LYN LAPID RELEASES VIDEO FOR FAN-FAVORITE SINGLE “IN MY MIND”
After amassing over 4 million song views and 1 million likes on TikTok before officially releasing the song, singer and songwriter Lyn Lapid drops the video for her latest single, “In My Mind”—watch HERE!
On making the video, Lyn says, “I knew from the start that I wanted the video to center around the many things that run through my mind, and so what better way than to focus on the concept of daydreaming? The entire video focuses on me working at a mundane office job, trying not to doze off while I get the paperwork done. Then suddenly you see me go on a rampage, chuck office supplies everywhere, and maybe swing a bat once or twice at my stingy mannequin boss. The catch is that whatever you see when I’m not typing my life away at my computer is all a daydream. It was exhilarating being able to destroy the office space in my little rampage moment, I think it was the first time someone ever told me to let loose and make a mess. I loved working with everyone on set, and one of the best parts was all of the snacks there. Eliot Lee is super talented, and he did a fantastic job bringing my initial vision for the video to life.”
Dedicated to the “‘quiet kids’ such as [herself]”, Lyn first teased “In My Mind” on TikTok a week before it was released, and the video quickly garnered over 3 million views in just a few days with her fans lovingly dubbing the song the “quiet kids song.” “In My Mind” has already amassed over 1 million streams in just a few weeks, and not to mention, it has been praised by Consequence, SPIN, Atwood Magazine, and more, with HYPEBAE proclaiming, “Lapid’s soothing vocals seamlessly blend with the airy notes of the guitar,” and Ones To Watch praising her as “a fearless and irrefutable voice of Gen Z.”
Lyn says, “I wrote ‘In My Mind’ about my experience growing up as the ‘quiet kid.’ People would always tell me how I never talked at all and how quiet I was. Well, they weren’t wrong, I kept to myself all throughout school, even when I hung out with my friends. I remember when I sang for my school’s talent show for the first time, one of my classmates went up to me afterward and was like, ‘You know I was surprised when you walked on stage, you hardly ever talk. I thought you were gonna suck. But you actually didn’t!’…I’m not sure how you would respond to that honestly. I also wrote about what runs through my mind, and how if people knew what I was actually thinking, they’d be thankful that I kept to myself.”
“In My Mind” arrives during a breakout year for Lyn Lapid – she released her first three singles, “Producer Man,” “Itsy Bitsy,” and “Infinite,” received co-signs from Billie Eilish, BTS’ Jungkook, Sabrina Carpenter, and more amassed over 72 million global streams to date, and been praised by the likes of Rolling Stone, Buzzfeed, E! Online, Refinery29, HYPEBAE, Idolator, and others. With more music on the way, Lyn has affirmed herself as a star on the rise for 2021.