WINE

SHINee’s TAEMIN

SHINee’s TAEMIN releases his fourth mini album, Guilty, via SM Entertainment [AVAILABLE HERE]. His first solo comeback in over two years is a sonic journey of moods – dancing between guilt, hopefulness, heartbreak, and contentment.

The dark title track “Guilty” paints a picture of a selfish love, where the protagonist hurts the other person as their own way of loving. Backed by a luxurious, 30-piece string orchestra and TAEMIN’s signature killer vocals that flutter effortlessly between falsetto and hushed spoken word parts, this dramatic track pairs perfectly with his previous releases like “Criminal.” Watch the music video for “Guilty” HERE.

The six-track mini album also features “The Rizzness,” a self-confident hip-hop track that encourages listeners to drown out the opinion of others by listening to your own voice. The mellow hip-hop based track “She Loves Me, She Loves Me Not” evokes a sense of loneliness, while “Not Over You” is a moody alt-pop track harmonizing dreamy chords with rhythmic drums and profound vocals that hears TAEMIN singing about a broken heart unable to accept the end of a great love. On “Night Away,” TAEMIN paints a romantic picture of intimate moments spent with a loved one over ethereal synths, and gentle guitar chords. “Blue” is a hopeful closer, hued by TAEMIN’s delicate yet strong vocals that soar over an emotive production. 

Known as the “Idol of Idols,” the multi award-winning artist TAEMIN has released three full-length albums and four mini albums – each release propelled by standout performances that have cemented the star’s place in K-Pop history. 

Prior to the release of Guilty, TAEMIN performed a solo set at Crypto.com Arena for KCON LA in August, rounding out a bumper summer for the trailblazing K-Pop group SHINee. They marked their 15th anniversary with the release of their latest album, HARD, in June and kicked off a three-night concert in Seoul, followed by a headline performance at KPOP LUX SBS Super Concert in Madrid. 

Guilty tracklist:

  1. Guilty
  2. The Rizzness
  3. She Loves Me, She Loves Me Not
  4. Not Over You
  5. Night Away
  6. Blue

Follow TAEMIN:

Instagram

Follow SHINee:

Instagram | Twitter | TikTok | YouTube

CB is Sensational

Grammy winning singer/songwriter Chris Brown shares his new track and video “Sensational” featuring Davido and Lojay out now via RCA Records – click here to listen. The track comes alongside a child.-directed visual that highlights those signature Chris Brown dance moves and specials effects. Brown has announced his new album 11:11 that is set to be released November 11th via RCA Records.

WATCH “SENSATIONAL” FEAT. DAVIDO AND LOJAY: https://chrisbrown.lnk.to/sensational/youtube

This release follows Chris Brown’s summer release, “Summer Too Hot” – click here to listen / click here to watch. Directed by Christian Breslauer, the video showcases dancers from all of Brown’s past eras in a vibrant, playful way that asserts that love rules all. It is an ode to a passionate summer in Los Angeles where he is continuing to level up and find his groove, while also acknowledging the people who have led him to where he is. 

 

Brown released his Grammy nominated BREEZY (Deluxe) album in July 2022 (click here to listen) and the alternative BREEZY – It’s Giving Christmas versionin November 2022 (click here to listen). The  deluxe version added Anderson .Paak and Davido to the already star-studded list of features from major artists that included H.E.R., Jack Harlow, Bryson Tiller and more. Throughout his career, Brown has continued to break records – even his own – and received a plethora of accolades. Chris Brown currently stands as the R&B singer with the most Hot 100 entries in Billboard history to-date.

Over the past three years alone, he’s garnered nominations and wins from multiple award shows. “Go Crazy” won three Soul Train Awards in 2020 for Song of the Year, Best Collaboration and Best Dance Performance and garnered seven more nominations in 2021. He was also nominated for seven Billboard Music Awards, including Top R&B Artist, Top R&B Album and Top R&B Song (“Go Crazy”), four BET Awards including Video of the Year (“Go Crazy”) and Best Male R&B/Pop Artist, two BET Hip-Hop Awards for Best Hip-Hop Video (“Go Crazy”) and Best Duo or Group, and two MTV Video Music Awards for Best R&B Song (for two songs – “Go Crazy” and “Come Through” with H.E.R.). Chris recently won Favorite Male R&B Artist at the 2022 American Music Awards and Best R&B/Soul Male Artist at the 2022 Soul Train Awards. This year he’s been nominated for 4 BET Awards for Album of the Year, Best Male R&B/Hip-Hop Artist, Best Collaboration (“Call Me Every Day” feat. Wizkid) and Video of the Year (“WE (Warm Embrace)”) and is currently nominated for an MTV VMA nomination (“Best R&B” with Chlöe).

Buy/Stream/Watch “Sensational”:

Multi: https://chrisbrown.lnk.to/sensational

YouTube:https://chrisbrown.lnk.to/sensational/youtube

Buy/Stream/Watch “Summer Too Hot”:

Multi: Https://chrisbrown.lnk.to/summertoohot

YouTube: https://chrisbrown.lnk.to/summertoohot/youtube

FATBOY SLIM – 25TH ANNIV

Fatboy Slim releases the 25th-anniversary reissue of You’ve Come a Long Way, Baby, via Astralwerks. Available for purchase here. The album has been remastered at half speed at Abbey Road Studios for the best available audio quality possible.

2023 marks twenty-five years since the release of the album that spawned era-defining singles “Rockafeller Skank,” “Gangster Trippin,” “Praise You” and “Right Here Right Now.” You’ve Come a Long Way, Baby reached number one in the UK album charts, broke the US Billboard Top 40, created a global superstar and put a new wave of UK dance music on the global map.

First released in 1998, You’ve Come a Long Way, Baby became one of THE defining records of the ‘90s, irrespective of genre. Swinging from hip-hop, to reggae and jangle pop, with You’ve Come a Long Way, Baby Fatboy Slim broke stylistic ground and delivered a wildly original album, filled with imagination, huge hooks, and even bigger beats.

Bigger than being just a dance album, You’ve Come a Long Way, Baby was a genuine phenomenon, enjoying huge critical and commercial success; it contains 4 UK Top 10 singles, earning Fatboy Slim a BRIT Award for best producer and two further nominations (Male Solo Artist and British Single) along the way. Embraced by the rock and pop press equally and provided a global breakthrough for both British dance music and the Big Beat sound. Singles “Rockafeller Skank,” “Gangster Trippin” and anthemic UK number one single “Praise You” (which scored 3 MTV VMA awards with its iconic Spike Jonze directed video) pushed dance music into the stratosphere, resonating with music fans and breaking electronic music to middle America.

Fast forward twenty-five years, and Fatboy Slim remains one of the most ground-breaking and prolific of the original Superstar DJs. 

Website | YouTube | Instagram | Twitter | Facebook

KHALED + SNIPES

This past weekend in Miami, DJ Khaled’s We the Best x SNIPES store hosted a remarkable gathering of recording artist mavericks, including Fat Joe, J Balvin, and Diddy.

The atmosphere was electric, possessing some of the most prolific personas within the industry.

Additionally, the Colombian megastar released a special edition–the J Balvin x Air Jordan 3 dubbed, Medellín Sunset.

Diddy, Fat Joe and J Balvin at meet + greet hosted by DJ Khaled's We the Best x SNIPES store.

Photos: SNIPES

360 MAGAZINE. Photo by Robert Ector.

Tamar Braxton


“We stay on the front lines, yeah, but we’re still
here, after the bomb drops/We go so hard, we lose control/The fre starts, then we explode/When the smoke clears, we dry our tears/Only in love and war,” Grammy-nominated singer/
songwriter Tamar Braxton sings on the title track of
her 2013 comeback album Love and War – her first
album in 13 years that she describes as “a true
description of who I am as a woman and as an artist.

Though the album successfully debuted at #1 on
the Bilboard R&8 Charts and #2 on the Billboard 200
Charts, selling over 114,000 units in the first week, the
truth is, nobody else could get back in the game like
she did. The album came out just 3 months after the
June 6 delivery of her first child Logan (Braxton has been
married to Vincent Herbert since 2008), and she had
already broken a blood vessel on each of her vocal
cords by then. Experiencing five failed record deals and
being dropped from numerous record labels before the Love and War release. However, she refused to step back even a bit; rather, Braxton went on a national SIX-week tour with John Legend. In the midst of the tour, furthermore, she released her first Christmas album, Winter Loversland, and a month later, she won three
titles at the 2013 Soul Train Awards, including Best
Female R&B/Soul Artist. “It was just really, really hard. I’m just glad that I’m not there anymore and I’m on the mend,” Braxton says of the
vocal issues. “They are not bruised anymore
but I just have to stay very disciplined. I can’t really have alcohol. I can’t really go out. I can’t smoke. And, I have to be quiet during the day to just kind of get through
but it’s all worth it.’

After hitting the road with R. Kelly earlier this year, she embarked on her very
own Love and War Tour. “Stay focused and definitely stay organized getting your life
because if you are all over the place, you’d never get anything accomplished,
So that’s my number 1 ‘Get Your Life’ rule,” affirms Braxton.

The 37-year-old R&B vocal powerhouse kicked off her career when she founded R&B group The Braxtons in 1989 with her sisters Toni, Traci,
Towanda and Trina. In 1991, Toni left the group to
pursue a solo career, and the remaining Braxton sisters became backup singers for Toni. But, it was none other than Whitney Houston, who quickly recognized the infallible sign of talent in then
14-year-old Tamar.

“I remember seeing her in the
audience, and she kept pointing at me, but I didn’t
know what she was pointing at. After the show backstage, she was like, ‘Good! Go girl!You can sing! You are going to be a star one day!” I just
remembered that when she passed away – those words she said to me, and it’s really encouraged me thus far,” she looks back on the encounter with Houston.

To complement her astonishing achievements as
an artist, she’s also been an accomplished reality TV star on WE tv’s Braxton Family Values and Tamar & Vince as well as a brilliant talk show host on The Real on FOX (also in a second window on BET).
Additionally, Braxton released a relationship book Love and War (co-written by her “husbanger Vince Herbert, of course) last November and
has had her own fashion line, Get Your Lite (“the clothing that would make you feel confident and dope”), since 2012.

“I love every single job that 1 have, and they all appear in different roles. On Braxton Family Values. I play a sister, and that’s the role that you see me in. And, on Tamar & Vince, you see me as a wife,
and now a mom and an entrepreneur trying to
do my things as a woman,” she adds. “And, on The Real, you see me as Tamar, your homegirl, your girlfriend, the person you’d go out and have
Martini with to talk about things you care about
like entertainment, fashion, relationships, and fun
things like that.”

As the aforementioned Love and War success has certainly cemented Tamar Braxton as one of the strong forces in the current R&B scene (the album and its title single garnered her three Grammy nominations), here’s her response to Whitney Houston right now: “You are an amazing singer, and thank you so much for sharing your gift with the world. I love you so much. And, I hear you in my head every single day, especially the wonderful kind words that you gave me when
was younger.”

Follow Tamar Braxton

Twitter | TikTok | Facebook

Photo: Robert Ector

Article: Eiko Watanabe

Louis Vuitton Brand Ambassador, youngest Wimbledon winner tennis player Carlos Alcaraz from Spain, via 360 Magazine.

LV MEN’S SS24

Louis Vuitton’s Men’s Spring-Summer 2024 Formalwear campaign starring House Ambassador Carlos Alcaraz

A series of visuals and an accompanying video see the recent Wimbledon winner and World #1 embody new codes of contemporary elegance and sophistication at the core of this tailored men’s wardrobe. Timeless business wear essentials focus on elevated everyday staples in sumptuous fabrics, from single-breasted suiting and coats to solid, striped, or patterned shirts with clean lines and flattering cuts. 

Zedd and Ellis team for new music via 360 MAGAZINE.

ZEDD + ELLIS

ZEDD & ELLIS TEAM UP FOR “MAKE YOU SAY” REMIX

CLICK HERE TO LISTEN 

Today, GRAMMY® Award-wining global superstar, Zedd, and British DJ and producer, Ellis, release the remix for ZeddMaren Morris, and BEAUZ’s, 2022 hit single, “Make You Say”. The remix comes on the one-year anniversary of the original song’s release and is a fresh take on the highly infectious track, as it infuses Ellis’s signature melodic hooks and pulsating basslines. “Make You Say” (Ellis Remix) is available now via Interscope Records. 

Click HERE to listen.

About Zedd 

Multi-platinum, GRAMMY® Award-winning artist/DJ/producer Zedd made his debut with “Clarity” after signing with Interscope in 2012 and has been breaking down barriers surrounding music genres ever since. Throughout his career, Zedd has worked with a diverse range of artists to create hits, including Foxes on “Clarity” (which earned Zedd a 2014 GRAMMY® “Best Dance Recording”), Hayley Williams on RIAA platinum-certified hit, “Stay The Night” (which racked  up  more  than  1.3 billion  streams ),  and  Selena Gomez on the platinum-certified track, “I Want You To Know,” which spent four weeks at #1 on Billboard’s “Hot Dance/Electronic Songs” chart. He’s also collaborated with Alessia Cara on their hit single “Stay The Night” which has amassed over 6.3 billion streams worldwide, held the #1 spot at Top 40 radio for six consecutive weeks and earned Zedd his second GRAMMY® Award nomination, and with Maren Morris and Grey on the monster hit The Middle,” which earned Zedd is second #1 at Top 40 radio. Digitally, the song has over 4.7 billion streams worldwide and earned Zedd three GRAMMY® nominations including “Record Of The Year,” “Song Of The Year,” and “Best Pop Duo or Group Performance.” Last year, Zedd opened the NHL All-Star Game with a performance during player introductions and he was the official pregame DJ during player warmups at this year’s NFL Super Bowl LVI. This year, he headlined Outside Lands Music Festival, Ultra Miami & Europe, and made his scripted acting debut in Muppets Mayhem on Disney+. 

About Ellis

After playing the bass guitar in a band for years, 24-year-old Ellis moved into electronic music back in 2016 for the purpose of creating and writing his own music and songs. The London-based producer and musician learned how to play the decks next to his bass guitar. Ellis quickly made a name for himself within the wider electronic house scene, with steady releases like “Clear My Head” and his viral remix of Ed Sheeran’s “Shape of You”, which racked up over 70 million total views on YouTube to date. The young producer and musician is working hard to share his music across the global electronic scene, putting forth one strong production after another characterized by catchy toplines, engaging basslines, and funky drops. With official remixes for the likes of Lady Gaga, Vulfpeck, Zedd, NOTD, and most recently, Megan Trainor, Ellis puts forward only the best of the best in electronic music.

uy or Stream “Make You Say” (Ellis Remix):

https://Zedd.lnk.to/MYSRemix

Follow Ellis:  

INSTAGRAM | TWITTER | YOUTUBE

Follow Zedd:

WEBSITE | INSTAGRAM | FACEBOOK | TWITTER | TIKTOK

Anthony Ramos at Coachtopia via 360 MAGAZINE.

Coachtopia Experience

Coach today unveils its new Coachtopia store experience, inspired by the sub-brand’s vision to accelerate its transition towards a circular economy in fashion by rapidly prototyping new products, processes, and ideas. The first dedicated Coachtopia destination in North America, the experience transforms the ground floor of the house’s SoHo location into a one-of-a-kind space that integrates Coachtopia’s innovative and circular design philosophy with the imaginative and playful spirit of today’s generation.

Launched earlier this year, Coachtopia is a new sub-brand focused on circular craft and collaborative creativity. Harnessing more than eighty years of Coach leather expertise and the insights of the Coachtopia beta community, a global network of Gen Z climate activists and creatives, Coachtopia reimagines the product lifecycle from end to beginning, reducing the creation of new materials by crafting products that can be reimagined, remade and recycled to live multiple lives. Layering onto innovations explored at Coach such as its Coach (Re)Loved program, the new sub-brand prioritizes continuous learning by designing and prototyping, using the house’s heritage of craftsmanship as a foundation for reimagining the relationship between brand, planet and consumer. 

The playful and immersive experience designed for Coach SoHo features architectural elements that capture the circular design philosophy spotlighted throughout the brand, including fixtures created of Upcrushed Leather and Coach scrap leather reimagined into custom patchwork seating and signage fabricated with upcycled materials. The space also features one-of-a-kind pieces by artists and Coach collaborators Skilset and Nicole McLaughlin.

The store will also include the latest drop from the Coachtopia collection, including a new material, Upcrushed Upcrafted Leather, a new leather the first of its kind, that transforms Coach leather scraps via heat and pressure into a colorful leather with a minimum 67% lower carbon footprint than similar styles in new leather. It will also introduce the Ergo in a new mini size and the Coachtopia Loop Cloud tote, both crafted with sustainable methods and materials including our signature Coachtopia Leather and 100% recycled Coachtopia Loop polyester, as well as a playful selection of jewelry crafted with 70% recycled resin. Ready-to-wear will also be available within the experience, including an Upcrafted applique jacket and dress crafted in collaboration with New York-based Coachtopia beta community member and designer Tyler McGillivary

To bring the pop-up to life, open for the summer through August 20th, Coachtopia will host a series of experiences inspired by its Made Circular principles. Each weekend beginning August 4th on Saturday and Sunday, the public can expect programming relating to a different theme: Waste Jam (8/4 – 8/5): tying back to the principle of made from waste, Upcycling Lab (8/12- 8/13) making a nod to designing for multiple lives and Loop Fest (8/19 – 8/20), with programming speaking to circular pathways.

To celebrate the opening, the brand hosted an event hosted by Coach Creative Director Stuart Vevers. Attendees included Anthony Ramos, Molly Gordon, Lolo Zouai, and Richie Shazam.

About Coachtopia  

Coachtopia is a world of circular craft, powered by community, building towards a better future for our planet. In Coachtopia, we’re harnessing more than 80 years of Coach leather expertise to make beautiful things according to our Made Circular™ design philosophy. This means we reimagine waste as a valuable raw material and work backwards, crafting our products from recycled, repurposed or renewable materials and designing them to live multiple lives with clear pathways for takeback, reuse or recycling. https://www.coach.com/shop/coachtopia/about 

About Coach                                    

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.

Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

Photo Credit: Coach

SOCIAL MEDIA: @Coachtopia @Coach; #Coachtopia #CoachNY

Photo Credit: BFA / Ben Rosser

Molly Gordon and Anthony Ramos at Coach pop-up in nyc via 360 MAGAZINE.
Molly Gordon and Anthony Ramos at Coach pop-up in nyc via 360 MAGAZINE.
Ivy Queen releases Toma Remix via 360 Magazine.

Ivy Queen – Toma Remix

Iconic reggaeton artist Ivy Queen thrills her fans by releasing her long-awaited single “Toma Remix” worldwide. Following the success of the original version of her featured on the Billboard Latin Women, Ivy Queen decided to team up with a group of talented artists, including Brray, Marconi Impara, Lennox and Eix, to bring this vibrant and powerful remix to life.

Produced by the talented Young Hollywood, the song highlights Ivy Queen’s vocal power and impact on the urban genre, fusing hard-hitting reggaeton with Middle Eastern-inspired melodies, then transitioning into an energetic, old-school perreo. . The result is a reaffirmation of her deserved title of “Queen of Reggaeton”.

The chorus of “Toma Remix” invites everyone to feel the pressure of reggaeton as Ivy Queen proclaims her essence as a representative of Puerto Rico and New York City. The song’s powerful verses urge respect for her legacy in the music industry. The music video, which accompanies the song, conveys the strength and talent of all the artists involved, creating a unique and immersive visual experience.

The song closes with the unmistakable voice of the virtual assistant Siri, reminding all Ivy Queen legacies as “La Reina del Reggaetón”, a singer with a fierce personality on stage.

The song has a video that was recorded on the island of charm, exactly in Humacao, which was directed by Amez, who was able to capture in this video the power that the song transmits… in the video we can see Ivy and her colleagues in different locations putting together a kind of party, since the song is very catchy, you can see people enjoying and dancing to this rhythm, the video perfectly complements the lyrics of the song and the unique style of the caballota.

The release of “Toma Remix” marks another milestone in Ivy Queen’s career and reinforces her position as one of the most influential and respected figures in urban Latin music.

“I can’t wait to share this powerful remix with my fans around the world. Together with these talented artists, we have created something special that represents what reggaeton means to me and the industry. I’m on top of my thing. Always on pal REGGAETON Original y de la mata!”, Ivy Queen expressed emotionally.

August 4th is the date the world will enjoy “Toma Remix” on all digital platforms. Prepared for an explosion of rhythm, energy and the unmatched presence of Ivy Queen, fans of the urban genre are ready to surrender to the “Queen of Reggaeton”.

About Ivy Queen:

Ivy Queen, whose real name is Martha Ivelisse Pesante Rodríguez, is a Puerto Rican singer, songwriter, and actress. She is considered one of the most prominent pioneers and figures in reggaeton and has left an indelible mark on the music industry. With a career spanning over two decades, Ivy Queen continues to be an influential voice on the urban scene, empowering women and leaving a legacy that transcends borders.

Facebook

Instagram

Tiktok

Twitter

Saweetie covers 360 MAGAZINE.

SAWEETIE + TYGA + YG

Global icons YG, Tyga, and Saweetie (former 360 MAGAZINE cover star) have announced their upcoming Fall 2023 “STR8 TO THE KLUB TOUR.” The trio will play 14 arena shows in 13 North American cities starting September 21 at Golden 1 Center in Sacramento and finishing at the KIA Forum in Los Angeles on November 22. The “STR8 TO THE KLUB TOUR” will include stops at the Chase Center in San Francisco, Thomas & Mack Center in Las Vegas, Tucson Arena in Tucson, PNE Forum in Vancouver, and Pechanga Arena. Tickets go on sale to the public on Friday, July 21, at 10 am. local time at www.str8totheklub.com.

This is YG’s second headlining tour this year following his winter 2023 “Red Cup” tour, and Tyga’s and Saweetie’s first ever headlining tour. This June, YG and Tyga released the single “West Coast Weekend” with Blxst, currently over 4.3 million streams on Spotify. The official music video has already garnered over 5 million views on YouTube.

Compton-native YG is a multi-platinum rapper, actor, entrepreneur, and philanthropist who has landed four consecutive Top 10 debuts on the Billboard Top 200. His 2022 album I GOT ISSUES debuted at the top of the Rap Albums charts and top 5 on the Billboard 200 albums. GRAMMY-nominated multi-platinum artist, Tyga’s last album “Legendary” was certified gold in its first week, and shortly after went platinum with over 5 billion streams in under a year. GRAMMY-nominated artist Saweetie has accumulated over four billion streams from her chart-topping hits such as RIAA certified GOLD “Tap In,” triple-platinum “My Type,” and double-platinum “Best Friend,” featuring Doja Cat, which was nominated for two GRAMMY Awards.

YG, TYGA, AND SAWEETIE “STR8 TO THE KLUB TOUR” DATES

Thursday, September 21, 2023                Sacramento, CA             Golden 1 Center

Friday, September 22, 2023                     San Francisco, CA           Chase Center

Saturday, September 23, 2023                Las Vegas, NV                 Thomas & Mack Center

Wednesday, September 27, 2023           Glendale, AZ                   Desert Diamond Arena

Thursday, September 28, 2023                Tucson, AZ                       Tucson Arena

Friday, September 29, 2023                     Ontario, CA                     Toyota Arena

Wednesday, October 4, 2023                   Tacoma, WA                    Tacoma Dome

Thursday, October 5, 2023                       Vancouver, BC                PNE Forum

Friday, October 6, 2023                             Vancouver, BC                PNE Forum

Saturday, October 7, 2023                        Portland, OR                   Moda Center

Tuesday, October 10, 2023                       Denver, CO                      Ball Arena

Thursday, October 12, 2023                     Dallas, TX                        The Factory in Deep Ellum

Saturday, October 14, 2023                      San Diego, CA                 Pechanga Arena San Diego

Wednesday, November 22, 2023            Los Angeles, CA              Kia Forum

CONNECT WITH YG

WEBSITE | IG | TWITTER | FACEBOOK | TIKTOK

CONNECT WITH TYGA

WEBSITE | IG | TWITTER | FACEBOOK | TIKTOK

CONNECT WITH SAWEETIE

WEBSITE | IG | TWITTER | FACEBOOK | TIKTOK

ABOUT SAWEETIE

As a dynamic powerhouse, Saweetie continues to solidify herself as a multi-faceted artist with her chart-topping songs, successful collaborations, philanthropic endeavors, and captivating onscreen performances. Born Diamonté Harper in Northern California, Saweetie was raised in a multi-ethnic household with her father being of African-American descent and her mother being of Filipino-Chinese descent. Saweetie was exposed to a wide range of music genres, which would later influence her own sound and identity as a trailblazer for young, culturally diverse individuals around the world. After attending USC and earning a bachelor’s degree in communications, Saweetie began to focus on her music career. Since then, Saweetie has cumulated over 4 billion career streams from her chart-topping hits such as RIAA certified GOLD “Tap In,” triple-platinum “My Type,” and double platinum “Best Friend,” featuring Doja Cat, which also earned two GRAMMY® Award nominations. In addition to numerous awards and accolades in the music space, Saweetie has also launched her own jewelry line “ICY” while also solidifying herself as a global brand through her partnerships with companies such as McDonald’s, MAC, Crocs, Quay, Revlon, Champion and PrettyLittleThing to name a few. With a comprehensive portfolio spanning so many different avenues, Saweetie’s global influence continues to grow with each subsequent project.