About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

What Are the Top Health Benefits of CBD Products?

CBD use has exploded in the last decade, with people turning to the cannabinoid for all manner of different reasons.

Alongside general wellbeing, the most popular reason that people start using CBD products is to try and receive a specific health benefit.

But what are these fabled health benefits? What kinds of things can CBD actually help its users with?

CBD can reduce inflammation

One of the most common reasons that people start using CBD oil is to treat inflammatory illnesses.

Acting as a novel anti-inflammatory is one of CBD’s most well-known health benefits and has been studied many times. Various studies, such as this one by Nagarkatti et al., have found that CBD can act as an anti-inflammatory drug just as effectively as other more common ones.

This allows people that suffer from conditions like arthritis or eczema relief from their pain, as users are able to control their body’s inflammatory response using CBD.  

CBD can help lower anxiety

Another common use of CBD is due to its effectiveness in helping those who struggle with anxiety.

While anxiety as a general mental issue is still being researched and is only barely understood, a myriad of studies have concluded that CBD is effective at helping those with anxiety.

A study by Shannon et al. for the Permanente Journal found that CBD induces a calming effect on the central nervous system, helping those with anxiety.

The study, among many others, found that consistent, high doses of CBD taken frequently calmed those with anxiety over the long term. This not only meant that they felt calm after taking CBD but that their general levels of anxiety diminished as a result of their CBD dose.

This was also demonstrated to affect their ability to sleep soundly, meaning that those that struggle with falling asleep and staying well-rested can find some relief with CBD oil as well.  

CBD can be used to prevent seizures

While CBD has become especially popular as a general wellness supplement, one of the main reasons it was noticed in the first place was because of its anti-seizure effects.

The famous case of Charlotte Figi and the resultant strain created to help treat her, Charlotte’s Web, brought CBD to mainstream popularity. Like this seminal one by Emilio Perucca for the Journal of Epilepsy Research, various studies found that CBD was incredibly effective at helping to reduce the frequency of seizures in those with epilepsy.

Perhaps even more interesting is that CBD’s effectiveness massively increased when combined with the common anti-seizure medication, Clobazam, giving an effect that was greater than the sum of its parts. 

Taking CBD to treat seizures might not be one of the most common uses of CBD these days, but it remains a well-known justification. In fact, it is so effective that taking CBD to treat seizures is currently the only federally legal reason to take cannabinoids..

CBD has benefits for everyone

CBD has gained a reputation as a sort of general wellness supplement, something that you take to relax you and generally make your day better.

While this is certainly a popular reason to take CBD, the fact remains that there are all sorts of different health benefits that people can take advantage of.

Whether people are looking to treat their anxiety, reduce inflammation, or generally improve health, CBD is a useful supplement to help tackle specific health conditions.

Getting started with CBD oil has never been easier, and brands offering CBD products for sale are cropping up all over the place.

For new users, heading to places like Premium Jane is usually the best bet. Brands with good track records, great reputations, and complete lab reports should be the first websites you look at when searching for CBD for sale.

RUF × MOTUL

Two icons of performance join forces to test and develop high tech lubricants on the latest RUF-built cars and engines, pushing the boundaries of performance for both brands.

RUF Automobile, manufacturer of bespoke supercars and restomod classics, has announced a strategic partnership with Motul, producer of market-leading superior quality engine oils.
 
RUF has been engineering, manufacturing, and modifying its own engines at its Pfaffenhausen, Germany headquarters for decades. The new partnership provides Motul’s engineers and RUF’s engineers with two-way access to critical engineering data that will be used to create performance engine oils and engines.
 
“Thousands of man-hours are poured into our engine development and manufacture, so it made sense to team up with Motul to get the most from them,” said Director of RUF Automobile Alois Ruf. “We can engineer more performance, more reliability, and ultimately more enjoyment into our engines with Motul on our team.”
 
Motul has previously partnered with motorsports teams and series for lubricant testing and development, including extensive testing work at the 24 Hours of Le Mans and with teams competing in the IMSA endurance racing series. Motul products are designed with performance engines in mind, making them a natural fit for RUF.
 
“Motul is excited to join forces with RUF in developing the next generation of performance engine oils and to maintain and protect their current generation of cars with our best product,” said Motul Chief Value Officer Nicolas Zaugg. “We like to push boundaries and work with the best in each field. When it comes to sports cars, RUF is one of the best.”
 
All current RUF models built and maintained at the company’s facilities will now use Motul engine oil. Next-generation RUF engines are being designed in conjunction with Motul for optimal performance and reliability.ABOUT RUF AUTOMOBILE GMBH
In 1939, Alois Ruf Sr. formed his company, AUTO RUF, as a general service garage. The company grew, and in 1949, he added a gas station to the company complex. By 1955, Ruf Sr. recognized a need in Germany for a full-size tourist bus and challenged himself to build his own as a separate business. In 1963, the company began specializing in Porsche vehicles, a direction that Alois Ruf Jr. vowed to continue when he assumed directorship of the company in 1974. In the following year, the first RUF-enhanced Porsche model made its debut. RUF remains a family business run by Alois and Estonia Ruf.

remote learning illustration by Kaelen Felix

What social media tools can do for your business?

Are you sick of being stuck with no growth on social media? Are you new to social media and looking to grow your business using it? 

Traditional marketing is long dead and far gone–TV advertising, newspaper ads, and road-side billboards are all outdated. Social media has now replaced all of that by making online marketing the norm when it comes to brand promotion. Currently, there are three different platforms that are dominating the social media space–Twitter, Instagram, and TikTok–and they all have their own unique qualities to offer each individual or business. 

If you are thinking about using social media to get your business up off the ground, here are a few tools that you might need to become even more successful.

Why should you use social media? 

Social media, while having been around for a long time in its various different forms, has become the most popular it has even been in the past 10 years or so. This is due the fact that so many more people now have access to mobile devices and Wi-Fi connection. This means that by marketing your brand on social media, your business has the potential to reach millions upon millions of people, if marketed in a desirable manner. Not only will you be able to reach a larger audience, but this audience can be international as well. 

Traditional marketing can tend to be quite pricy. However, social media marketing–unless you’re putting in a bit of extra cash to help you–can literally be completely free. Most social media sites require no sign-up or membership fee, and are completely free platforms. 

On social media it is easy to create brand awareness by following trends and seeing what other people are looking for, which will eventually contribute to the organic growth of your accounts and brand. One of the best benefits of social media marketing is that it can increase traffic to your website, which will ultimately put more money in your pocket. 

Which one is right for you?

There is a relatively large variety of social media platforms, although it is recommended to stick to the most popular ones. Having so many options doesn’t need to overwhelm you though, it’s all about knowing your target demographic and style. All social media platforms are unique and can have different, individual focuses dependent on your particular brand.

This mean that between platforms, the target demographic and and style of communication are completely different. For instance, Instagram is a place where the millennials hang out. Everyone has their own aesthetically pleasing feed to look at and every post is designed down to the very last detail, whereas TikTok is far more laid back and dominated by Gen Z kids. These short form videos can literally be anything you think of. Most of TikTok is not nearly as aesthetically pleasing as Instagram, but it is more authentic and fun. 

All the different platforms require different kinds of interaction from both the brand owner and the followers, from commenting and liking, to following, and even direct messaging. With Instagram having over 900 million users, Twitter, with an average of 152 million, and TikTok reaching an insane number of just over 1 billion users, these platforms are the best social media option for business and brands to promote themselves as they are all relevant and very popular. 

Twesocial 

One of the most important things when it comes to twitter marketing, is expanding the amount of people your marketing reaches. This can be difficult because the number of brands making use of Twitter tools to promote their businesses is rising dramatically, and those who began earlier probably have an advantage. Twesocial is an organic Twitter marketing service that was launched in 2016 to help users grow their account with real Twitter followers, without too much effort and time wasted. 

Twesocial will manage practically every aspect of your account from posting and posting times, hashtags, user interaction, and growing your follower base. Using a service like Twesocial can be very helpful when it comes to trying to get your brand account off the ground because initially it can be hard to be noticed in a sea of other content creators. Twesocial takes away all the hard work, only leaving you with the task of creating your own content. 

Task Ant

Instagram hashtags are such a prominent tool that should be used when social media marketing however, most people don’t really know how to use them correctly or which ones to use. Task Ant, launched in 2019, is a hashtag app that allows you to find the best hashtag for your content, as well as provide solutions to previous hashtag mistakes. 

Making use of an app like this can enable growth for your business by increasing your content’s engagement and reach. There are two different price options: the solo package for those looking to get started, and the growth package to maximize hashtag use. There is something for everybody.  

TokUpgrade

TikTok has quickly become one of the most popular social media platforms around, which also means that it might be a bit more difficult to get your content noticed. Much like Twesocial, TokUpgrade, launched in 2020, claims to increase profile views and visits through organic engagement. They can increase your engagement and target your audience to get real TikTok followers through a series of specific questions, as well as engage with your followers to keep them interested. 

Tok upgrade also comes with two different packages, the regular and the pro, which can either be paid weekly or monthly. It is important to note that this service is a little more costly than the others, but is definitely worth it in the long run as the potential for your brand’s growth is endless.

Back to College by Mina Tocalini

Tips to Keep Finances High as a Startup Owner

One of the primary challenges of running a brand new business is trying to keep finances as high as possible, while also taking risks to ensure that the business remains relevant in a competitive industry. To a startup, just about every decision made is a potential risk, as there are plenty of ways for things to go wrong. Thankfully, the potential reward is often high enough that the risks tend to even out as time goes on.

That said, a startup needs a steady stream of finances to keep going — though not every inexperienced startup owner is prepared to keep a stern eye on their finances. In such cases, preparation is the name of the game. Here are some top tips to help keep finances as high as possible as a startup owner.

On the topic of covering your bases

They often say that to make money, the first order of business would be to understand how to spend money. There are few things that encapsulate such a saying more than the use of insurance options for the company. No matter the chosen industry, it is crucial that you have a firm understanding of the insurance you need for your business.

For example, as a realtor, it is all about matching clients up with the perfect home. But, it can be extremely challenging to accomplish that without the necessary real estate agent insurance, found at Next. Small businesses have to take note, as there are specific types of small business policies that can help startups keep a solid level of coverage, without losing too much money.

The benefits of hiring an experienced accountant

Those looking to manage their finances as tightly as possible would do well to hire a professional such as an accountant, as startup management can often mean a mountain of paperwork for the unprepared. That being said, the idea of hiring an experienced accountant is not just to keep the paperwork and finances in order — it is also about understanding which moves to make next as a company.

Not only do experienced accountants have years of practice under their belts, but they can also provide valuable advice based on their wealth of business knowledge. It always pays to utilize experienced professionals to fill the gaps.

Maintain consistency with social media

To obtain a steady stream of revenue as a startup, one of the best ways to get the job done would be to show prospective clients and supporters that the company is worth supporting. For example, maintaining an active account on social media shows online users that the company is always willing to interact with their audience. Even if the services might not be quite there yet, a company that remains consistent in its desire to make improvements based on feedback is often what wins the day.

While keeping finances out of the red while simultaneously taking risks as a startup can be a challenging tightrope to balance on, it doesn’t have to be a miserable process. Making use of the best practice methods above is enough to guarantee a solid foundation.

Swim illustration for 360 magazine article

Michael Phelps – Seeing a life through the prism of success

Phelps is one of the biggest Olympians ever born. Arguably he is the best swimmer from the United States. His life is a modern-tale, but many hours are invested in self-development. Michael Phelps looks at life through the prism of success. With the desire to win and passion in swimming, he wrote his name in the Olympics books. What’s the actual process of Michael’s training? Is it a myth that Michael swims for hours every single day without a ‘rest’? With this post, we will dig deeper and find the actual process that took Michael from an average swimmer to a world-champion.

Clean water in the swimming pool

Michael’s training consists of two parts every day. He will go swimming in the morning. The second part of the daily routine starts in the evening to finish the day on a high note. There were many trainers in Michael’s career, and all of them know that crystal clear water is the basic need for every swimmer. Training gets easier for a swimmer if the water is clean. If you own a swimming pool, you’ll need swimming pool services to control water quality. When the water in the swimming pool is not controlled, it may lead to serious injuries. As a swimmer, you’ll need help from experienced people to clean water with various flirtations systems. So, Michael’s first rule was the clean water in the swimming pool.

“People underestimate the power of sleep.”

In one of the interviews with CNBC, Michael Phelps admitted that sleeping schedule helps him get better. Michael has won races in the swimming pool with just a few millimetres and milliseconds. Michael realised that he learned the power of sleep at an early age, and it was a big secret to his success. Phelps noted that he couldn’t express the importance of sleep with the words. People always underestimate and overlook the power of sleep when it comes to a proper training regime. For Michael, sleep is a time when his body can recover from daily work. 

Michael Phelps was training from 3 to 5 hours a day, every day without a rest. His body required a good recovery regime, so sleep was the only option. Phelps added that the sleep regime was different. Getting 8 hours of night sleep is essential for every athlete, but if you want to go extra-mile in the marathons or swimming races, you’ll need to take 1-2 hours nap in the early afternoon. 

Put pressure on him.

Olympian was an excellent swimmer from early childhood. His childhood trainer says that Michael was always the best in the school. Even the adults could not beat his time, and he was proud of any achievements. Bob Bowman admitted that Michael was a very tough guy to break; he was training a few hours a day. Once Bob asked Michael to stop swimming and go home. The trainer told Michael that his body could be tired after three hours of training. Michael looked straight into Bob’s eyes and reminded him that his body is never exhausted. At that moment, Bob knew that Michael could become the world’s first swimmer without any doubt. The trainer increased the pressure on Michael, and the swimmer was performing better and better. It’s believed that people show true potential under pressure. 

Vocabulary without “CAN’T”

Bob Bowman said that Michael Phelps knew nothing about the word “CAN’T”. Trainer asked Michael to forget about that word in early childhood. Phelps knows that he can achieve everything, and he needs to focus his energy on particular tasks. Phelps admitted that he has broad thinking and knows that nothing is impossible in this world. Michael says that to achieve success in a specific space, you need to focus only on possibilities.

Give up good for a best

In the first sentence of the article, we wrote that Michael’s life is like a tale. At the same time, his life is full of rewarded risks. In the interview, Michael said that he risked his personal life, and everything worked perfectly in the end. He gave up good for the best achievements. Michael gave up late-night parties, hookups and friend reunions for the best – Olympic medals and legacy. 

Phelps noted that not everyone is ready to give up on social life. Not everyone has to give up their social life because they want to live with a different perspective. Michael wanted to have a significant legacy, and swimming was his success tool. The Olympian admitted that training every day could be boring and tiring on most days, but that’s the life of a champion. If you are willing to take a risk, go all in just like Michael.

Watch video HERE.

Trash talk as a fuel

The Gold medalist knows that he has to be very silent in the pool. Michael admitted that he is getting silent when he enters the training. He noted that trash talking about others is not his cup of tea. At the same time, Michael admitted that he loves hearing people talking trash about him. Phelps loves stories when people trash talk and drag him down with absurd reasons. Swimmer said that he could use trash talk as a fuel to work harder and get better results. 

Focused only on himself

Michael Phelps is focused only on himself. When it comes to achieving goals, the swimmer knows that he has to fight against his weaknesses. Michael said that he is trying to improve his weaknesses every day in the swimming pool. “I’m always staying in my lane,” said Michael, who believes that working on improvement is way better than focusing on the weaknesses of an opponent. 

The Olympic winner says that he loves focusing on himself. If he wants to achieve something, it depends on his work ethic. There is one way to success – focus on you  and create a better self. Michael Phelps said that he can’t control how other people act in different situations – he can control his actions and path. So, that’s why he worried about his actions and daily habits – it worked well in the end.

Dentistry illustration by Kaelen Felix for 360 Magazine

7 Steps for a More Confident Smile

Have you ever looked at someone and noticed what a gorgeous, natural, and confident smile they’ve got? Or looked at photos of yourself and cringed at your awkward smile? Many of us hate our smiles, covering our mouths when we laugh or choosing a more managed pose for photos. Some of us even go as far as to avoid doing it at all.

This is a shame. There are many advantages to smiling, and if anything, we should all be trying to do it more. When we smile, we send triggers to our brain that we are happy, and so our mood improves. We look confident, trustworthy, and approachable, and other people are more likely to confide in us. One of the biggest benefits of smiling is how contagious they are. When we see someone smiling naturally, we smile back, and that one smile spreads, and the benefits multiply. 

But, if you’ve been ashamed of, or hidden your smile for years, it can be hard to get into the habit of smiling proudly. Fortunately, there are some easy ways that you can build a more confident smile. Here’s a look at some of them. 

Straight Teeth

One of the main reasons that we hide our smiles is that we’ve got crooked teeth, overlaps, or a mismatched bite. Many of us are living with wonky teeth, instead of using night time clear aligners to correct them. 

Night time aligners and invisible braces from ALIGNERCO are both excellent ways to straighten your teeth, without the expense, or discomfort of mental braces. Read more from ALIGNERCO about the difference between the two to see how clear braces could benefit you. 

Good Oral Hygiene

Another reason that we avoid smiling is that our teeth are stained, cracked, or yellow. Improving your oral hygiene can help to give you a whiter and more even smile. 

Straightening your teeth will be a big help, as straight teeth are much easier to clean, and fewer overlaps give bacteria much less space to hide in and grow. You should also work on brushing twice a day for two minutes each time, giving each area of your mouth plenty of attention, flossing, and using mouthwash to offer extra cleaning and protection throughout the day. 

Regular Trips to the Dentist

As hard as you try to care for your teeth, good brushing can only go so far. When you visit your dentist, they’ll offer you a deep clean and scale, removing plaque and polishing your teeth. They’ll also spend time looking for signs of decay and infection so that you can do something about it before it becomes an unsightly problem.

Even if your teeth seem fine, you should see your dentist at least twice a year, as often the early signs of decay and infection are easy to miss, and we don’t always notice until it’s too late. 

Good Posture

Your posture affects how you feel about yourself, and how others see you. If you are slumped, you are more likely to hide yourself away, smiling at the ground if you are smiling at all. 

When you stand tall with your head high and your shoulders back, you attract the right kind of attention. People look at you differently, you are more likely to feel confident, and you are more likely to smile. If your posture is bad, getting more exercise, adjusting your sleep position, and correcting yourself throughout the day can help you to improve it. 

Improved Mood

Of course, most of us smile more when we are happier, and we feel like smiling. Even with great teeth, you might not be inclined to smile if you are unhappy, or doing something that you hate. 

If you don’t feel like smiling, look at why not. Is there something that’s making you unhappy? Are you worried or anxious? Or, do you just need to take better care of yourself and spend more time with people that make you smile?

Face Yoga

Not everyone finds smiling easy, especially if you are out of practice. It takes muscles and can seem like a bit of an effort. Practicing simple facial yoga stretches every day can help to tighten the muscles in your face, stretching your lips out and making smiles feel more natural. Facial yoga can also help if you’ve got a double chin or other concerns, tightening and improving its shape and position. 

Look After Your Lips

Your lips, along with your teeth are the most important element of your smile. When your lips are very dry and chapped, smiling can even be painful. Look after your lips using a sugar scrub to remove dead skin, and then a moisturizing balm, especially in the winter.

If you’ve always been uncomfortable about your smile, don’t just live with it. Make some changes so that you can enjoy smiling wide. 

vegetables by Nicole salazar for 360 magazine

Show your heart some love on more than just Valentine’s Day 

By Nutrition Myth Buster Jonny Bowden, Ph.D., CNS

Experts aren’t sure why people are more likely to have a heart attack during the winter than any other time of year. If Valentine’s Day and Heart Health Month are inspiring you to take better care of your ticker, here’s big news. 

A 12-month human clinical study involving 577 participants conducted in Malaysia reveals we aren’t doing our hearts any favors by eating a high-carb diet. Researchers looked at different patterns of eating, from high-fat to low-fat, high-carb to low-carb, and measured the effect each way of eating had on the risk for heart disease. Turns out, fat intake didn’t move the risk needle one way or the other. The higher carb diets, on the other hand, were associated with greater cardiovascular ris. 

I wasn’t the least surprised by this study’s findings! I’ve been saying for years that fat has been wrongly demonized. If anything, it’s sugar – not fat – that’s causing us to go off the metabolic rails. In this study, low-carb diets performed considerably better than high-carb diets.

The study found that healthy adults who ate higher proportions of carbohydrates (compared with the amount of proteins or fat they consumed) tended to develop several elevated risk factors for cardiovascular disease including high blood pressure and more plaque-promoting small LDL cholesterol particles. Higher proportions of dietary fat intake were not associated with elevating these risk factors.

A hormone called insulin – and a condition called insulin resistance – are at the core of pre-diabetes, and are turning out to be early warning signs for heart disease. And the results of this study showed that insulin measures were considerably better when people ate diets with a lower amount of carbs, and that was true regardless of the amount of fat consumed. 

It’s insulin resistance, not cholesterol, that is the root cause of heart disease and, according to other research, probably many other chronic underlying conditions plaguing our world. 

The good news is that insulin resistance is treatable, preventable and mostly reversible by diet alone. It’s time we get off the toxic diets that are causing this condition in the first place! It’s time we understand that saturated fat and cholesterol are not the problems. When you remove that outdated thinking, the current dietary guidelines collapse like a house of cards. 

What’s good for the heart is good for the brain, and vice versa. I haven’t found one exception to that case. The right diet for the heart looks exactly like the right diet for the brain. And sadly, the  diet we SHOULD be eating is exactly the opposite of the diet we’ve been told is heart-healthy. 

Easy, no-fail heart-healthy eating changes

Most attempts to eat healthier fail quickly because the changes are too big and unmanageable. Instead of trying to completely overhaul your diet, start by making a few small changes. Here are a few simple suggestions that may have a healthy impact on your heart: 

First, remove these items from your kitchen: 

  • Corn oil and canola oil. These seed oils are filled with omega-6 which is very pro-inflammatory. 
  • Sugar. Let’s be realistic. I know you’re probably not going to give up your favorite sweets entirely. But be kind to your heart by restricting those goodies to just a few days a month.
  • Canned soups, salad dressings and pasta sauces. These are often loaded with hidden sugars and a ton of sodium. Instead of relying on these cooking shortcuts, do an internet search for simple recipes you can make from scratch.  
  • White flour and white rice. These are heavily processed and raise your blood sugar almost as much as pure sugar. And – don’t shoot the messenger – products made with ‘whole grains” don’t do much better. Whole grains still raise blood sugar, and still contain gluten, so they may not be the solution for everyone. 

Then, add these items to your fridge and pantry: 

  • Palm oil. You can find this online and in specialty markets. Millions of people around the world use it as their everyday cooking oil. Malaysian certified sustainable palm oil is rich in nutrients such as brain- and heart-healthy vitamin E tocotrienols. 
  • Butter. This was never bad to begin with! It was banished from our tables because of our ill-advised fear of saturated fats. So we replaced it with something much worse!
  • Stevia and monk fruit. These are natural sweeteners that have no effect on your blood sugar.” 
  • Nuts: People who eat more nuts have lower BMIs. Their diets are higher in magnesium, higher in fiber, higher in poly- and monounsaturated fats, all of which can have a profound effect on your health. But nuts are also easy to overeat and contribute to weight gain, so just be careful about the amount you consume.
  • Egg yolks: What a relief that you don’t have to suffer through one more tasteless egg white omelet! The advice to eat egg white omelets is way past its expiration date! 
  • Dark chocolate (minimum 60% cocoa on the label): Chocolate contains cocoa flavanols; beneficial plant-based phytonutrients that support cardiovascular health.
  • Grass-fed beef. Grass-fed beef contains anti-inflammatory omega-3 fatty acids and less inflammatory omega-6s. It’s also free of hormones, a very big plus indeed. If you follow this suggestion, you’ll never have to worry about how much marbling is in your steak, or if your hamburger is 70/30 instead of 90/10 or 80/20. It won’t matter. 
  • Dark meat poultry: The USDA data shows that there are mere milligrams of differences in the nutritional content of white and dark meat. 

Here’s more advice: Stick with the basics. I’ve always said that the only rule you really need to follow in nutrition is to eat real food, food your great-grandmother would have recognized as food. Eat from what I call the “Jonny Bowden Four Food Groups”: food you could hunt, fish, gather or pluck. Stay away from overly processed and get back to basics. 

That doesn’t mean you can never snack. Get organic (non-GMO) popcorn with minimal chemical processing. Get away from that chemical soup called “butter flavoring” and look for a microwave popcorn that contains palm oil, because palm oil doesn’t burn easily so your popcorn will taste better.  

This year, you can finally make commitments to a heart-healthy diet that are easy to achieve. These tips will help you take better care of your heart throughout the winter and may become heart-healthy habits you’ll want to follow all year long.  

Biography: Jonny Bowden, PhD, CNS

Jonny Bowden, PhD, CNS, (aka “The Nutrition Myth Buster”) is a nationally known expert on weight loss, nutrition and health, and the best-selling author of 15 books on health. Dr. Jonny — a former professional pianist and conductor — earned six certifications in personal training and fitness, has a Master’s degree in psychology, a PhD in holistic nutrition and is board certified by the American College of Nutrition. He has written, contributed to or consulted on hundreds of articles in publications as diverse as the New York Times, People, Us, O the Oprah Magazine, In Style, Vanity Fair Online, People, GQ, Forbes Online, Clean Eating, the Huffington Post and countless others.

He is the best-selling author of 15 books, including “Living Low Carb”, “The 150 Healthiest Foods on Earth” and his latest, the revised and expanded version of “The Great Cholesterol Myth” (2020). 

Rita Azar illustration for 360 MAGAZINE article on immigration

American Attitudes Towards Immigrants

New Report: What Immigration Issues Do Americans Hold Sacred?

Why has immigration moved from being a mundane policy issue into one of the most hotly-debated topics in American politics today? Why was family separation so widely rebuked by the public and why is building a border wall so divisive?

Answers to these questions can be found in a new report published by the Center for Inclusion and Belonging at the American Immigration Council and Over Zero, titled: “What Immigration Issues Do Americans Hold Sacred? A Psychological Journey into American Attitudes Towards Immigrants” by Nichole Argo, Ph.D. and Kate Jassin, Ph.D.

The report—and the behavioral survey upon which it is based—overcome the limitations of traditional polling by digging deeper into how deeply respondents think about immigration issues, and why they feel the way that they do. 

In March 2020, the authors conducted a nationally representative survey to examine 14 key immigration issues. They asked respondents to choose between an open or restrictive stance on each issue, then reflect on how much it mattered to them. They then asked how much money it would take for respondents to give up this value.  

Stances that cannot be traded away for any amount of money are considered “sacred values.” They are processed in the brain differently than regular values, and efforts to argue or negotiate around them as if they are regular values are likely to backfire.

How sacred is immigration in the United States today to those on the right and the left? Very. This is one explanation for why the debate becomes so heated on immigration and easily divides Americans. 

What are the beliefs, values, experiences, and attitudes most associated with open or restrictive sacralization and what can we do about it?  

View the full report and key findings here

2021 Could Be A Record-Breaking Year In Horse Racing

There is so much to look forward to in 2021 around the world in horse racing. Over in the UK, it is just weeks until two of the biggest National Hunt meetings in the sport, the Cheltenham Festival, and the Grand National. Over in the States, the best three-year-olds will begin their Triple Crown campaigns.

Here is a look at where history can be made this year with some storylines you do not want to miss.

Al Boum Photo’s Gold Cup Hat-Trick

As you can see from the Cheltenham race results, Al Boum Photo has won the last two renewals of the Cheltenham Gold Cup, so goes into this year’s contest looking for a hat-trick.

Watch video HERE.

Not many horses in the history of the Cheltenham feature have won it on three occasions. Since 1960, only Arkle and Best Mate have managed that feat, so Al Boum Photo would be joining great company. Willie Mullins’ runner made a winning return to action in Savills New Year Day Chase at Tramore earlier this year, so a triple win could be looking promising. Al Boum Photo also tops the betting to prevail in the Blue Riband event in the sport again on March 19.

Tiger Roll Bidding For Grand National History

A month after the Cheltenham Festival, the Grand National takes center stage at Aintree. There is one horse people will be talking about ahead of this year’s race and that is Tiger Roll. The 2018 and 2019 winner will be vying to become only the second horse to win the marathon contest three times.

The great Red Rum won his third Grand National in 1977, in what was his fifth appearance in the race. This will be Tiger Roll’s third run in the world’s most famous steeplechase, so his achievement would arguably be even greater.

Like Red Rum in the 70s, Tiger Roll has a huge fan following. He is currently the +1400 favorite with the bookmakers after being handed a weight allocation of 11st 9lb by the handicapper. Only three horses in the race have been given more weight than the reigning champion, so he faces a tough task ahead.

Bob Baffert Could Win Seventh Kentucky Derby

Watch video HERE.

Legendary US trainer Bob Baffert matched Ben Jones’ record of six Kentucky Derby wins in 2020. Authentic prevailed at Churchill Downs in the race which is considered to be the “two most exciting two minutes in sports.”

Baffert has had some excellent three-year-olds in his yard over the last three decades. It will be interesting to see who the next star could be from his barn. The early evidence suggests that it could be Life Is Good who is the ante-post favorite for the 2021 Kentucky Derby.

Life Is Good made a winning start to his career at Santa Anita back in January. He looked a smart prospect when claiming the Grade Three Sham Stakes in a 1m contest. Big things are expected from the colt who may have a good chance of becoming the latest Triple Crown winner in the US.

Hopefully, 2021 lives up to be a great year in horse racing and at the end of it, there will be a number of champions who go down in the history books in the sport.

How to Make a Sploof [Guide]

Even though millions of Americans and almost all Canadian adults are legally allowed to use cannabis, not everyone is comfortable advertising the fact. If you live in a rented property, likely, your landlord isn’t happy to have stoner tenants stinking out their investment! Perhaps you have neighbors who complain about the whiff, or else you don’t want your parents knowing what’s going on in your room.

Whatever the reason, having a method of filtering out the smell of weed as you smoke is invaluable. As it happens, there is such a device! It is called a ‘sploof,’ and those who have made one swear that it is effective.

Why Does Marijuana Smoke Stink?

Before we learn how to make a sploof, let’s take a quick look at why your pot has such a distinctive scent. The age of the marijuana plant when harvested is arguably the most crucial factor. When weed is harvested earlier in its life cycle, it tends to have a less skunky aroma, especially when smoked. If you smoke cannabis that is ‘older’ before being cured and dried, it usually emits a more pungent odor.

There are thousands of strains, some of which have very distinctive scents. However, for the uninitiated, the dried cannabis plant offers a piney skunk aroma when lit and smoked. In the main, you’ll ascertain the difference between strains before combustion. Herb connoisseurs love the fresh scent of marijuana when they first purchase it. At this stage, it can have an array of odors, including lemon, lime, strawberry, diesel, plum, or pine.

Overall, you can thank the hundreds of terpenes contained in cannabis for its overall scent. You will find the terpenes secreted in the same glands that produce cannabinoids such as CBD and THC. These oils help distinguish one strain from another. Repeating isoprene molecules make up terpenes. As a result, they are volatile, easily combustible compounds. The traditional method of smoking cannabis typically results in the combustion of terpenes.

The skunky aroma you get from weed potentially comes from a metabolic product of a precursor to acetyl coenzyme A. This particular fragment has a smell akin to that of appalling sewer gas. If this theory is correct, it helps explain why we get such a strong scent from combusted marijuana. Others claim that myrcene, one of the most predominant terpenes in a large variety of strains, plays a significant role in providing the skunky aroma.

If you have ever smoked marijuana, especially in a room with a few other people, you’ll know that the stink sticks to your skin, clothing, and hair. The odor mixes with the scents of smoke and fire and intensifies the natural odors (such as sweat) that we naturally produce. When you create a sploof, however, you can avoid all of this unwanted drama.

What Is a Sploof?

It is a homemade device that allows you to neutralize the telltale marijuana odor. While you are free to purchase one online, making one is quick, easy, and cheap, as you’ll see a little later on. When you smoke a blunt or joint, you release the smoke into the air. When you blow the smoke into a sploof, the smoke goes through a filtering agent and loses its famous stench.

As for the origins of the term, it is probably a combination of the words ‘spliff’ and ‘spoof.’ In case you were not aware, a spliff is a combination of tobacco and marijuana flower. If this prospect horrifies you, steer clear of Western Europe and the Caribbean because spliffs remain extremely popular in both regions! A spoof is a trick played on someone, although a ‘spoofer’ is an individual who bluffs and generally talks nonsense!

There is no good reason NOT to use a sploof and several reasons why you should:

  • A sploof is incredibly easy to make.
  • It filters out the smell of marijuana smoke, which makes it harder to detect.
  • It gives you a higher chance of enjoying a private session without your mom/landlord/partner/police finding out.
  • The smell doesn’t linger, so you don’t leave ‘evidence’ of your activities behind.

How to Make a DIY Sploof

To create a sploof, you need the following:

  • Scented dryer sheets
  • A paper towel tube or toilet paper roll tube
  • Rubber band, tape, or string
  • A pair of sharp scissors or a blade
  • A filtering agent such as activated carbon – not strictly essential but it makes a HUGE difference

Why do we need these ingredients?

Scented Dryer Sheets

It is highly likely that you have scented dryer sheets in your house. The infused odor helps hide the smell of marijuana smoke. Also, the thick weave of the material traps molecules that result in the well-known weed aroma. If you don’t have sheets at home, spend a few bucks and buy a packet.

Toilet Roll or Paper Towel Tube

We’re going to assume that you have toilet roll or paper towels in your home! Ideally, you’ll wait until you finish the paper. Otherwise, you have to waste it because you need the paper tube. Get rid of any tiny bits of paper that inevitably get stuck to the container before you begin. This tube is what you blow the smoke into.

The tape/rubber band/string is required to ensure the scented dryer sheets remain in place. You can use a plastic bottle as an alternative to the toilet paper tube.

Filtering Agent

Most DIY sploofs don’t bother with a filtering agent because the scented dryer sheet does a good enough job. However, adding something like activated carbon to the mix increases the effectiveness and longevity of your sploof.

The charcoal is extremely porous to the point where a gram has an actual surface area of approximately 3,000 square meters as determined by gas adsorption, despite being tiny! Incidentally, ‘adsorption’ relates to the adhesion of ions, molecules, or atoms from a dissolved solid, liquid, or gas to a solid surface. It means the charcoal has an incredible capacity to trap and hold the odorous molecules. Best of all, activated charcoal is easy to obtain and extremely inexpensive.

Making a Sploof – Step-by-Step

Now that you have the necessary ‘ingredients,’ it is time to create your magical marijuana smoke filtering device!

  1. Remove the remaining paper from the paper towel or toilet roll tube. If you are using a plastic bottle, cut it in half and keep the top part.
  2. Fill the inside of the tube or bottle with dryer sheets. As it isn’t necessary to pack them in tightly, you shouldn’t need more than four sheets.
  3. Take another dryer sheet, fold it, and put it over the end of the sploof. Secure it with string, tape, or a rubber band. At this point, your sploof is ready to go. Blow the smoke into the open end, and marvel at how your device filters the smell.
  4. If you are using activated charcoal, put it into the sploof after completing step #2. You only need to add a small amount. Then you tie the dryer sheet over the end.

That’s it! Once you have the requisite material, you can create a sploof in a matter of minutes.

Final Thoughts on Making a Sploof At Home

There are plenty of options if your goal is to control the odor emitted when smoking marijuana. Expensive choices include investing in an air filter or purifier. More affordable options include burning incense (although it is often associated with smoking weed), lighting scented candles, opening a window, and spraying everything in the room with Febreze!

However, there is no need to go through any of the above stress if you build a sploof. Among its many benefits is its versatility. As it is a container with holes at both ends, you have a variety of options. Apart from using a paper toilet roll tube or plastic bottle, you could also invest in a PVC pipe which will unquestionably last longer.

As for how long your sploof will last overall, it depends on the materials you use. The ‘classic’ option will lose its neutralizing power eventually. The precise longevity depends on how often you smoke, but you know it is time to change when you notice the odor of cannabis creeping into the room despite using the sploof. You might also see that the dryer sheets change color.

As you are using household items, throw your old sploof away and make a new one!