Today, three-time Grammy-nominated and BRIT Award-winning multiplatinum singer, songwriter, producer, and guitarist James Bay shares an acoustic version of his latest single “Chew On My Heart.”
“Chew On My Heart” continues to make waves. It vaulted to the Top 40 of Hot AC and Triple A, gathered nearly 9 million global streams, and entered rotation at BBC Radio 1. Rolling Stone noted it as a “Song You Need to Know” and wrote, “If ‘Chew On My Heart’ is any indication of what his forthcoming album is going to sound like, it seems like the musician is taking his sound in a more positive direction.
In talking about the song, Bay noted, “‘Chew On My Heart’ is a great example of releasing something positive about myself publicly for the first time,” he reveals. “It’s an outpouring of love, and that’s a huge theme across this new music. When I come home from tour, I burst through the door and throw my arms around my girl, and she’ll just say, ‘Okay, relax, cool’,” he laughs. “It’s cheesy, but I wrote it from that perspective. It’s the opposite of being guarded.”
Bay has remained busy during quarantine. Recently, James performed a virtual concert on YouTube in support of #SaveOurVenues, the UK crowd fundraiser started to protect music venues at risk for permanent closure due to COVID-19. In addition, James performed “Chew On My Heart” on The TODAY Show and the first full band performance of the song on Mahogany Sessions. Stay tuned for Bay’s upcoming album and tune into his free guitar lessons via Instagram Live on Wednesdays and Fridays.