Florida rapper, singer, producer, and hitmaking CEO Jordan Hollywood unleashes “Pleasures” a new single and music video out now via Quality Control Music/Motown Records. Listen HERE and watch the video HERE. The song paves the way for his upcoming album, Only The Paranoid Survive, coming soon.
On the track, a hypnotic beat grates up against his intent flow. His nimble rhymes give way to a confessional chorus, “I wake up everyday. I tell my son that I love himߪI miss my mom so much I wish that I could hug you.” In the accompanying visual, a psychotherapist reminds Jordan, “Only The Paranoid Survive,“ before he raps from the couch. As stacks fly, he ends up in a literal battle of tug-of-war before facing off against an entire tactical team.
“Pleasures” follows his energized summer banger “The Ugly Song” a collaboration with producer legend Timbaland who told Jordan “You really took it there. Lyrically, video style, concept. I just wanna be the added piece to the puzzle.” ThPle record received acclaim from NME, REVOLT, and more, XXL named it among, “The 13 Best New Songs This Week,” and HotNewHipHop raved, “Jordan Hollywood has his hands on a summer smash.”
About Jordan Hollywood
Jordan Hollywood believes paranoia is integral to his success. “I think being paranoid is healthy,” says the Florida native. “Overthinking certain situations can reduce the losses you take in life.” It’s difficult to argue with the versatile artist, producer, CEO, and hustler. His singular ability to blend witty punchlines, vulnerable verses, and melodic croons into captivating rap/R&B/pop hybrids has resonated with his growing fanbase for years. After a stint in his youth writing for fellow Broward County artist Jason Derulo, Hollywood released a successful independent debut Sorry for This in 2016 and then signed with Quality Control Music for 2018’s FINALLY!. The whole way, he’s held to his ever-skeptical mentality, which has now afforded him the space and close-knit creative circle to create his most honest and mature album to date the forthcoming Only the Paranoid Survive. The album is a document of Hollywood’s growth as he perfects the art of balancing family, loyalty, and financial gains. Only the Paranoid Survive is a product of the countless hours Hollywood spent holed up in his home studio speaking to the microphone about everything from the pressures and anxieties of the unknown, new fatherhood, and avoiding people who he doesn’t trust. The emotions he spills don’t feel born of negativity, but of self-preservation through his worries, he’s learning how to thrive.