Posts tagged with "multi-genre"

Jordan Hollywood via Travis Shinn for Motown Records for use by 360 Magazine

Jordan Hollywood – Pleasures

Florida rapper, singer, producer, and hitmaking CEO Jordan Hollywood unleashes “Pleasures” a new single and music video out now via Quality Control Music/Motown Records. Listen HERE and watch the video HERE. The song paves the way for his upcoming album, Only The Paranoid Survive, coming soon.

On the track, a hypnotic beat grates up against his intent flow. His nimble rhymes give way to a confessional chorus, “I wake up everyday. I tell my son that I love himߪI miss my mom so much I wish that I could hug you.” In the accompanying visual, a psychotherapist reminds Jordan, Only The Paranoid Survive, before he raps from the couch. As stacks fly, he ends up in a literal battle of tug-of-war before facing off against an entire tactical team. 

“Pleasures” follows his energized summer banger “The Ugly Song” a collaboration with producer legend Timbaland who told Jordan “You really took it there. Lyrically, video style, concept. I just wanna be the added piece to the puzzle.” ThPle record received acclaim from NME, REVOLT, and more, XXL named it among, “The 13 Best New Songs This Week,” and HotNewHipHop raved, “Jordan Hollywood has his hands on a summer smash.”

About Jordan Hollywood

Jordan Hollywood believes paranoia is integral to his success. “I think being paranoid is healthy,” says the Florida native. “Overthinking certain situations can reduce the losses you take in life.” It’s difficult to argue with the versatile artist, producer, CEO, and hustler. His singular ability to blend witty punchlines, vulnerable verses, and melodic croons into captivating rap/R&B/pop hybrids has resonated with his growing fanbase for years. After a stint in his youth writing for fellow Broward County artist Jason Derulo, Hollywood released a successful independent debut Sorry for This in 2016 and then signed with Quality Control Music for 2018’s FINALLY!. The whole way, he’s held to his ever-skeptical mentality, which has now afforded him the space and close-knit creative circle to create his most honest and mature album to date the forthcoming Only the Paranoid Survive. The album is a document of Hollywood’s growth as he perfects the art of balancing family, loyalty, and financial gains. Only the Paranoid Survive is a product of the countless hours Hollywood spent holed up in his home studio speaking to the microphone about everything from the pressures and anxieties of the unknown, new fatherhood, and avoiding people who he doesn’t trust.  The emotions he spills don’t feel born of negativity, but of self-preservation through his worries, he’s learning how to thrive.

Jordan Hollywood via Travis Shinn for Motown Records for use by 360 Magazine

Jordan Hollywood – The Ugly Song

Florida rapper, singer, producer, and hitmaking CEO Jordan Hollywood returns with “The Ugly Song,” the speaker-rattling, Timbaland-featuring lead single from his upcoming album, Only the Paranoid Survive. Listen HERE. Out today on Quality Control Music/Motown Records, the song is accompanied by a captivating, cinematic, and often hilarious music video that finds the artist progressing from the country to the country club. Watch HERE.

“It’s crazy how 20 years ago I enjoyed this song as a kid and now it’s part of my legacy. It’s one thing to get a Timbaland beat or to get him to clear a sample but it’s special when the legend himself steps in the booth with you and adds his touches to your vision,” says Jordan Hollywood. “I never in a million years thought I’d get to work with the hitmaker. With the video I told the director I want this shit to feel like an open world video game where I have freedom to randomly do things my way.’ “The Ugly Song” is just the start.”

An homage to Bubba Sparxxx’s Timbaland-produced single “Ugly,” “The Ugly Song” is a banging reinterpretation that flips the early 2000s classic for a new generation. The instrumental deftly chops Timbaland’s Bollywood-influenced melodies and pairs them with quaking drums and trap percussion. Offering both his blessing and his vocals, Timbaland delivers his signature ad-libs (“ficky ficky”), while Hollywood effortlessly glides over the beat. As ever, Hollywood stuffs his melodic and athletic bars full of witty metaphors: “Snitches they get stitches, they gon’ pick ’em up and sew ’em/Snakes all in my grass, I gotta go outside and mow ’em.” This is Hollywood flexing on his enemies, making it rain in the club to celebrate wins past and present. “The Ugly Song” follows Timbaland’s galvanic VERZUZ battle with Swizz Beatz filled with throwbacks.

The video, directed by Austin McCracken and filmed in Los Angeles, makes liberal use of visual effects (and openly nods to that at the end), dropping Hollywood into a wheat field accompanied by a horse who eventually kicks him in the head. The rapper continues to get knocked into or out of various colorful scenarios. Both the video and the song break from expectation, showing that Hollywood is willing to challenge himself and share a laugh. “The Ugly Song” is Hollywood’s first release since 2019’s “Testament,” wherein he recounted the hurdles he’s endured on his rise.

About Jordan Hollywood

Jordan Hollywood believes paranoia is integral to his success. “I think being paranoid is healthy,” says the Florida native. “Overthinking certain situations can reduce the losses you take in life.” It’s difficult to argue with the versatile artist, producer, CEO, and hustler. His singular ability to blend witty punchlines, vulnerable verses, and melodic croons into captivating rap/R&B/pop hybrids has resonated with his growing fanbase for years. After a stint in his youth writing for fellow Broward County artist Jason Derulo, Hollywood released a successful independent debut Sorry for This in 2016 and then signed with Quality Control Music for 2018’s FINALLY! The whole way, he’s held to his ever-skeptical mentality, which has now afforded him the space and close-knit creative circle to create his most honest and mature album to date: the forthcoming Only the Paranoid Survive. The album is a document of Hollywood’s growth as he perfects the art of balancing family, loyalty, and financial gains. Only the Paranoid Survive is a product of the countless hours Hollywood spent holed up in his home studio speaking to the microphone about everything from the pressures and anxieties of the unknown, new fatherhood, and avoiding people who he doesn’t trust. The emotions he spills don’t feel born of negativity, but of self-preservation through his worries. He’s learning how to thrive.

PROTOJE In Search Of Lost Time album cover from Tiffany Mea - With Love PR, Sarah Weinstein Dennison - RCA Records Publicity for use by 360 Magazine

PROTOJE DROPS NEW VIDEO – SELF DEFENSE

One of today’s most influential reggae artists, Protoje, tells a tale of retribution in his brand new video for “Self Defense,” the single from his latest album In Search of Lost Time (In.Digg.Nation Collective/Six Course Music/RCA Records). The Jamaican lyricist addresses distrust in his country’s government and takes a vigilante approach to control the bad-minded people running the streets. The visual, directed by Rebecca Williams, shows a group of women taking matters into their own hands to expose a man of his horrific crime.

“This is one of my favorite songs from the album and I decided to do a video for it because I feel like I wanted it to be almost like a declaration or call to attention regarding how we treat our women, especially as men. I wanted the story to be told from a woman’s perspective – and that’s how I linked up with the director, Rebecca. She’s an awesome storyteller & I think she did a great job with this video,” Protoje states.

On the track, Protoje talks about the hypocrisies of a patriarchal system and how it supports domestic violence and abuse. “Me hear some man a say them rather rape than turn a gay. As if dem deh ting deh related in any way. You nuh see say a some sicko them mentality. The patriarchy propagate all of them fallacy. Even in the church the violation prevalent Jehovah, you nuh witness, tell me that no relevant. Dem deh business cyaa exist inna we regiment. A self-defense and we no hesitant.”

Protoje is no stranger calling out misogyny and has made a concerted effort to help shift that paradigm. Within his own industry, he has signed and supported an all-female roster of Jamaican artists including Sevana, Lila Iké and Jaz Elise through his label and artist management company In.Digg.Nation Collective to represent the full spectrum of talent that his island has to offer.

Protoje’s fifth studio album In Search of Lost Time stays in rotation since its release on August 28, 2020. He colored outside the lines for a cinematic, ethereal, multi-genre LP and executive produced the entire project and co-produced five out of the thirteen original tracks. Now the vinyl edition to In Search of Lost Time is available for pre-order with shipments expected in September.

Watch “Self Defense

About Protoje:

Born and raised in Saint Elizabeth, Jamaica to singer Lorna Bennett and former calypso king Mike Ollivierre, Protoje blends hip hop, soul and jazz into his native sounds of reggae and dancehall. The musical prodigy, along with a collective of fellow artists, began getting mainstream attention for their addictive melodies and conscious lyrical messages in a movement dubbed the “reggae revival.” Publications such as VOGUERolling StoneThe FADER, and PAPER have declared him one of the brightest talents out of Jamaica. His catalog consists of the following studio albums: Seven Year Itch (2011), The 8 Year Affair (2013), Ancient Future (2015) and A Matter Of Time (2018) and In Search Of Lost Time (2020). As a producer, he receives a co-credit for Rock & Groove Riddim (2019). His studio album A Matter Of Time earned him his first GRAMMY nomination for Best Reggae Album and his national U.S. TV debut performance on The Tonight Show Starring Jimmy Fallon, both in 2019. He has toured with Ms. Lauryn Hill and appeared on major festivals including Coachella (US), Glastonbury (UK), Afropunk (US), Reading & Leeds (UK), Sole DXB (Dubai) and Lollapalooza (Chile), reaching audiences far and wide with his genre-fusing sound. In 2020, the musician signed an unprecedented major deal with RCA Records in partnership with Six Course Records and his label and management company In.Digg.Nation Collective. Under the RCA deal, Protoje brokered individual album deals for himself as well as his rising female artists Lila Iké, Sevana and Jaz Elise. He has received praise from the likes of NYLON and Uproxx for In.Digg.Nation Collective’s forward-thinking sound. He performed on NPR Tiny Desk and The Late Show with Stephen Colbert #PlayAtHome and graces one of i-D magazine’s digital covers for Spring 2021.

A Lister

A-Lister Single

Art-pop artist A-Lister returns with his new single. A-Lister is a multi-genre artist writing/performing/producing songs from pop to hip-hop to rock.

Hailing from Los Angeles, A-Lister started by releasing covers on Youtube and then moved to originals. As a highly virtual artist, A-Lister is breaking ground in a very crowded musical landscape.

He has 4 singles and EP’s on Spotify and continues to grow his presence, writing and singing original content.

“Groove-A” is a post-disco-pop song with a sing-along chorus and retro hip-hop beats. “Groove-A” begins with “let me hear your Groove-A” and immediately catches the attention of anyone listening to the song with its funky, hip iteration.

The song has a very upbeat tone with a strong, consistent, instrumental beat accompanying the lyrics. The lyrics refer to the love and desire for a girl with a catchy repetition of “Hey, I love ya.” Towards the end of the song, A-Lister pauses his lyrics and continues with a series of instrumental beats and snaps, which offers a fun break to the 4+ minute song.