Today, People For the American Way’s Latinos Vote! Program, in partnership with Win Justice, announced a six-figure, Spanish-language radio and TV ad buy in both the Reno and Las Vegas media markets focused on increasing Latino voter turnout to support the Biden-Harris ticket in the crucial swing state of Nevada.
The Spanish language radio and TV ads begin airing today and run through Election Day. The ad buy contrasts the Trump’s leadership with the Biden-Harris ticket, and highlights a number of pertinent issues for Latino voters in Nevada, including Donald Trump’s failure to act on the COVID-19 pandemic, the resulting economic impact felt by Latino communities, disproportionate COVID-19 infection and death rates in Latino communities, and instructions on how to safely vote by mail.
Watch the TV ad here.
Listen to the audio for the radio ads here.
Ad scripts are below.
There are an estimated 32 million eligible Latino voters nationwide and 328,000 in Nevada representing 17 percent of all eligible voters in the state. This year Latino voters will be the largest racial or ethnic minority participating in a presidential election.
“It’s simple: Donald Trump needs to go because Latino families and immigrant communities cannot have another four years of dysfunction, delusion and disinformation that puts their lives at risk,” said President of People For the American Way Ben Jealous. “Under the Trump administration, life is worse for tens of millions of Americans. And the people who have felt the brunt of Trump’s racism and xenophobia are our loved ones, neighbors and friends. As voters, we have the power to change the future of this country.”
“When we talk about Latino voters, we are talking about Americans that have disproportionately felt the impacts of the COVID-19 pandemic on their health and in their pockets,” said People For the American Way Political Director Lizet Ocampo. “The reality is that Donald Trump abandoned Latino families in favor of cages for kids, ripping apart families. Trump’s absurd policies and abject failures disproportionately impact Latino communities and Latinos in Nevada must know that the only solution is to vote for the Biden-Harris ticket in November.”
“In election after election, Nevada has seen the power of the Latino vote, and we are committed to ensuring every Latino family has the tools they need to cast their ballots safely and securely,” said Win Justice Nevada State Director Gabriel di Chiara. “This year the opportunity to Vote By Mail will keep our families and communities safe while ensuring they can make their voices heard this election. Our partnership with People For the American Way will help the Latino community in Nevada vote Donald Trump out of office and send Joe Biden and Kamala Harris to victory.”
“Many Latinos in Nevada and across the country have paid with their lives – or have lost their lives due to Trump’s failed leadership and failed administration,” said People For the American Way board member, civil rights and labor leader Dolores Huerta. “Women and Latinos are still the groups most infected by COVID-19 in Washoe County. Now, during the worst pandemic we’ve seen in one hundred years, under Donald Trump’s failed leadership, Latinos, especially immigrant families, have been left abandoned. Every eligible Latino voter must stand for justice and toward a future that respects all of us. The only way to do that is to vote for Biden and Harris.”
Win Justice is a group of leading progressive organizations, including Color Of Change PAC, Community Change Action, Planned Parenthood Votes, and the Service Employees International Union (SEIU), formed to expand the electorate by mobilizing at least three million voters of color, young people, women, and union supporters in four key battleground states: Florida, Minnesota, Nevada, and Wisconsin. Win Justice will be particularly focused on the impact of vote-by-mail on historically marginalized Black, Latino, and Asian American and Pacific Islander communities and will engage these voters so they exercise their right to vote.
ENGLISH TRANSLATION: TV SCRIPT
In Wisconsin, Latinos are changing the course of history. We removed Scott Walker, the Republican governor who didn’t care about our community. At the beginning of this year, our vote won state elections regardless of all obstacles. We have shown that our vote has power. Let’s vote for a leader with experience and a strong vision for our future. Let’s vote for Joe Biden.
ENGLISH TRANSLATION: RADIO SCRIPT
In Wisconsin, Latinos are changing the course of history.
We removed Scott Walker, the Republican governor who didn’t care about our community. And earlier this year our vote won state elections despite the challenges and obstacles we faced.
We have already shown that when we organize and vote, we all win.
But there is still a lot to do and we need to make sure our voices continue to be heard.
We cannot wait for things to change, we need to vote.
This election we must elect a leader with experience, dedication, and a strong vision for our future and that of our families. Let’s vote for Joe Biden. This is a message from Voces de la Frontera Action.
Paid for by People For the American Way independent of any candidate or candidate committee.
Win Justice is responsible for the content of this advertising. Paid for by Win Justice, www.winjustice.org. Not authorized by any candidate or candidate’s committee.
About Latinos Vote
People For the American Way’s Latinos Vote! program exposes and counters anti-immigrant, anti-Latino rhetoric and policies. Through electoral work and issue-based campaigns, we hold groups, leaders and influencers accountable for the harm they do to immigrant and Latino communities. For nearly ten years, we’ve run bilingual paid and earned media campaigns in swing states where the Latino vote can be decisive.
El programa Latinos Vote! de People For the American Way expone y combate la retórica y las políticas anti-inmigrantes y anti-latinos. Nuestro programa se organiza mediante trabajo electoral y campañas basadas en temas especificos. En estas areas hacemos responsables a los grupos, líderes y a personas de influencia por el daño que causan a las comunidades inmigrantes y latinas. Por casi diez años, hemos realizado campañas pagadas y logrado campañas ganadas en medios bilingües destinadas a ganar en los estados claves donde el voto latino puede ser decisivo.
About People For the American Way
People For the American Way is a progressive advocacy organization founded to fight right-wing extremism and build a democratic society that implements the ideals of freedom, equality, opportunity and justice for all. We encourage civic participation, defend fundamental rights, and fight to dismantle systemic barriers to equitable opportunity. Learn more: http://www.pfaw.org.