Posts tagged with "streaming music"

girl in red illustration by Heather Skovlund for 360 Magazine

girl in red

Spotify’s global emerging artist program, RADAR, announced its latest artist partnership for the US, the Oslo-based pop sensation, girl in red, aka Marie Ulven.

On the heels of the recent announcement of her debut album, if i could make it go quiet,out April 30th and its accompanying FINNEAS-produced first single, “Serotonin,” Marie has proven exactly why she’s a Spotify RADAR artist: She has over 886 Million Spotify streams to date, almost 9 Million monthly listeners, and placements on over 396 Spotify playlists including New Music Friday, LOREM, Oyster, Ultimate Indie, and Out Now.

To celebrate these milestones, Spotify and girl in red have teamed up for a mini-documentary, which is out today and viewable on YouTube HERE or on our RADAR playlist HERE

In the 11-min clip, Marie’s bubbly personality shines, as she cracks jokes and spins a basketball while playing show-and-tell in her childhood bedroom: The serotonin molecule she bought in honor of her new single, her grandmother’s metronome, her bass, her cello, a spiderweb (!!), her fingerboard ramps, and even her diary.  

After a jaunt through the snowy forest in Marie’s hometown of Horten, Norway, we learn about her early inspiration for making music.  Her close bond with her family is clear, and we’re let into their circle as her mom shares old photos and memories of her upbringing — from her tomboy style to her fear of flying to her sexuality.  As Marie revs up for a return to live music, a busy album promo cycle, and arena-headlining ambitions, she shares who keeps her the most grounded: Luna, her Bernese Mountain dog!

Summer Watson inside 360 MAGAZINE

Premiere: Summer Watson Inspires People To Take Their Masks Off And Show Their Core On New Single “Unveiled” 

The wonderful Classical crossover icon, singer-songwriter Summer Watson, is releasing a much anticipated new single, “Unveiled,” following-up on her previously released song “Break The Silence.” Both singles are off her upcoming album, also titled Unveiled. Summer Watson has graduated from the Royal College of Music, and throughout her education, she has received numerous individual awards and grants. Blending her classical textures with pop sonic constructions, Summer is the first-ever classical artist to sign a £1mln deal with Sony Music, which comes as no extraordinary fact once we listen to her hypnotic and incredibly beautiful voice. This time, Summer Watson is releasing her own music, after singing other artists’ music for years. What radically changed her approach in life is a series of difficulties to face, among which being diagnosed with stage 4 breast cancer. It is noteworthy to mention that she has overcome cancer with natural treatments only, as she refused to undergo chemotherapy. Her warrior spirit and skills to adapt to new situations have helped her become a stronger version of herschel;f than she ever was before. 

Both “Break The Silence” and “Unveiled” are aligned in their purpose and mission; to heal and be true to oneself. She is a lyrical healer, and uses music as a powerful tool of expression to help others overcome and understand what she herself has painfully learned along the way. The LA-based classical crossover star is rapidly and exponentially expanding her fan base this year, with her wisdom, beauty, and charisma simply being mind blowing, and after listening to the first two parts of her upcoming album, we are highly anticipating its release. 

Listen HERE.

Music article illustration by Mina Tocalini for 360 Magazine

Grow Your Spotify Plays Overnight

If you are looking for more Spotify exposure, then you can join the millions of other Spotify artists that are trying to do the same thing. However, it feels like all we are ever doing is just treading water. We post songs and playlists only to have them fall into oblivion. They never see the light of day and never get a hit. 

Promotions seem to go nowhere. It doesn’t matter how many times you Tweet out a link to your music. It all ends up the same way, low plays, low streams, and low follows. It doesn’t have to be this way. It doesn’t have to be so hard. You have to be proactive about your marketing, but you also need to focus on the metrics that will actually improve your Spotify rankings. Pinterest, Twitter, Instagram, TikTok, and Facebook are all great places to start but you won’t grow a following unless you hit the below metrics. Once you understand what you need to do, just rinse and repeat. You will soon be basking in the glow of plays.

You need to market your music by increase your play and follower metrics. You need to buy Spotify plays. This common practice will get your listings over the hump to be seen by a new crowd.

Why Improve Your Plays?

The Spotify algorithm is specific to Spotify platform metrics. This means that you need to focus on improving your Spotify platform numbers. Like what was mentioned above, exposure on other platforms is great but it will only get you so far. You need those marketing events to convert into Spotify metrics.

The first metric you need to improve is the play count. This could be connected to an album, playlist, or a specific song. It all depends on what your goals are for your artistic talents. Song pay count tells the Spotify algorithm that people are listening to your stuff. It shows that you are relevant and significant to the current music scene. It could be based on a genre of music or just the industry as a whole. 

Plays matter over the course of time. If you have a bunch of plays in a single day, it isn’t going to boost anything for very long. You may appear higher in the algorithm for the next 24 hours, but afterwards you will be forgotten, again. Instead you want to think about the long term. More plays overtime is the better philosophy. So, if you got 100 plays, it is better to have 1 a day for 100 days than all 100 plays in the same day. 

Why Improve Your Followers?

Remember that it isn’t just about plays. If you stuff gets played a bunch, that is great, but it isn’t the end of the story. If you are looking to solidify a top spot in the Spotify algorithm, you need to show that it isn’t just about your music, it is about you as an artist. Take a band like Radiohead. Their music is wildly popular. However, Radiohead as a band is popular as well. So, if they were still making music, they would be recommended alongside similar artists because the “followers” action shows that it is more than just a single song or two that makes them so important.

This is obvious. When you look at other social media platforms you see the same actions taking place. Instagram and Facebook are the best examples of the potential for ranking improvements when there are more followers, not just likes or shares. Instagram like increasing services like Buzzoid are often talked about, but few can deliver on the promises that Buzzoid does, say experts. Their real Instagram likes are the best on the market, and when used in combination with a Spotify boosting service it is a wonderful sight. The Spotify algorithm takes in the totality of the artist’s metrics in order to decide how worthy they are to be recommended to other listeners. Once you get there, royalties will start to improve as organic listeners start to steadily increase with time.

Are Certain Listeners Better Than Others?

Yes, certain Spotify listeners are more important than others. However, you want a mix of all types of listeners in order to really impress the algorithm. What does this mean? There are generally two types of Spotify listeners and they can interact with your account in one of two ways. So, basically, there are four different results that could happen. Let’s go through them.

First, you could have a free listener listen to a song once. This individual has the least amount of impact on your account. Second, you could have a free listener continually listen to your music. This has more impact because it shows that an individual really likes your stuff and wants to listen to it more and more.

Third, you could have a paid premium listener listen to a song once. This has some impact due to a higher royalty payment that comes from premium members. Fourth, you could have a paid premium listen subscribe and continually listen to your music. This has the largest impact of all of them. Make sure that when you are buying Spotify plays that you focus on the mix of different listeners.

DaBaby illustration done by Mina Tocalini of 360 MAGAZINE.

DaBaby – No Dribble

DaBaby releases new song and music video “NO DRIBBLE” With Stunna 4 Vegas. After ruling the Billboard Hot 100 with three top ten appearances last week, DaBaby’s commanding lead on the music industry continues. For a seventh week, the Charlotte juggernaut holds captive the No. 1 spot on the Hot 100 with his bruising single “ROCKSTAR” featuring Roddy Ricch.

With a staggering 11 billion global streams across his three Interscope albums, DaBaby’s sizzling success first dates back to his 2018 effort Baby On Baby, which spent 72 consecutive weeks on the Billboard 200, including 43 weeks in the top 50. He immediately torpedoed back to prominence in 2019 with his Billboard 200 No. 1 album KIRK. His sophomore attempt spent 42 consecutive weeks on the Billboard 200, including 38 weeks in the top 50. His most recent album, 2020’s Blame it On Baby, remains a fierce contender on the Billboard 200 as well, residing on the chart for 13 consecutive weeks, having yet to exit from the top ten.

Follow DaBaby: Facebook | Instagram | Twitter | YouTube