About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

2023 LEXUS RX

Listen to MacKenzie Richter, Lexus Product Marketing chat w/ Vaughn on 360 MAG Apple/Spotify podcast about 2023 Lexus RX HERE.

360 MAGAZINE had an intimate driving commitment at the Ritz-Carlton Bacara, Santa Barbara with one of the top-selling vehicles in the Lexus fleet. Although 2023 Lexus RX pricing was not announced, exterior colors, trim and powertrains were readily available for testing. After five generations, performance, style and innovation have intermingled in the luxury of the new age with this hot stepper. All in all, we strongly believe the RX F SPORT is the heavyweight candidate for this reboot.

Design

The silhouette of the RX has been redesigned with stylish and sporty lines. To many, at first glance, it is a lean and agile approach. Ready to pounce. Suitable with a grill brooch coupled with jewel headlamps and taillights. The cabin is also marked by embossed patterns on the door panels and headrests of top-of-the-range models. Race-inspired red bucket seats with bespoke like black side panels. Ambient lighting is also available in different models in a variety of color combinations.

Technology

14-inch infotainment screen effortlessly placed on the dashboard for easy use of the driver’s control. This season, Android Auto and Apple CarPlay are wireless, making it more intuitive and fluid. Wireless charging stations are larger for the next generation of phablets, in particular the Samsung Galaxy S22 Ultra and Z Fold4 flagships. Not forgetting, the inside has USB-C ports sprinkled throughout. Sure, you can head nod to Drake‘s Sticky with its optional Mark Levinson signature speaker set.

Performance

Larger calipers signify better braking. Rear wheel steering is a must-have, especially for parallel parking, snaking roads and u-turns. The ability to displace torque in different ratios also allows the riders to push outside of its previous capabilities. 21″ wheels in tandem with low profile Michelin tire add much needed traction for various terrains. Offered power plants are as follows: RX350 has a 2.5L 4-cylinder turbocharged pushing 275 HP; RX350h possess a 2.4L 4-cylinder with AWD as well as CVT produces 246 HP and RX500h F SPORT matches electric alongside of 2.4L turbocharged to produce 367 HP. Adaptive cruise controls, lane departure paired with civilian detection – excellent for the increase of low-stanched fat tire e-bikes in cities. Just because they have pedals, doesn’t mean they can’t excel beyond 50+ mph.

In short, the Lexus RX cocoon has become a magnificent butterfly with the RX500 F SPORT variant. It literally floats, moves easily within tight spaces, and is sure to cause a stir with transcultural youth. Lastly, a two-row, five-seater SUV with muscles and brains that can survive a hectic Gen Z household.

2023 Lexus RX car review by Vaughn Lowery inside 360 MAGAZINE

2023 Lexus RX auto review by Vaughn Lowery inside 360 Magazine

Watch me drive HERE.

Article + Photo: Vaughn Lowery

John Legend – Legend Album

Multi-platinum, 12-time Grammy Award-winner John Legend released his highly anticipated eighth studio album, LEGEND, via Republic Records. Executive produced by Legend and prolific producer-writer Ryan Tedder (Beyoncé, Adele, et al), the vibrant double album is suffused with an unapologetic spirit of sensuality and joy, informed by the full vulnerability of pain, praise and healing. LEGEND is available to stream/download HERE.

ACT I of the epic double album recalls vividly the worldly, sensual pleasures of Saturday night – full of lust, self, sex and adventure. It opens with “Rounds”, an immersive joint featuring Rick Ross, an artist with whom Legend has collaborated perhaps more than any other. Other tracks include the smoldering R&B bedroom romp “Splash” featuring Jhene Aiko and rapper Ty Dolla $ign, “Dope,” a “summery, feel-good track” featuring rapper JID (Rolling Stone) and “Love,” featuring Jazmine Sullivan, whom Legend has known since she was a young artist. ACT I climaxes in the immediately addictive and utterly uplifting “All She Wanna Do” featuring Saweetie, which Uproxx called a “sexy, dancefloor banger” and Rolling Stone described as a “roller disco jam.”

ACT II evokes the feeling of a Sunday morning, with its focus on healing, intimacy, soulfulness and commitment. It includes “Honey,” “a sultry, jazz-inspired” R&B track featuring Muni Long (Billboard) and “Wonder Woman,” a touching tribute to the power and grace of all the women in Legend’s life featuring the nostalgic, soulful Dap Kings. Other tracks on ACT II include “Good,” featuring Ledisi, a tale of intimate healing and the relief that comes with knowing you’re in a relationship with the right person and “Pieces,” a devastatingly beautiful ballad about living with loss and grief.

LEGEND has the feeling of a classic, and yet feels new, representing a fresh start for the artist with record label Republic, and a playful, adventurous feel. At the same time, it asserts its place in the canon of Black art, where honoring one’s ancestral story is as much part of existence as is that love, beauty and joy.

“I never feel divorced from my ancestors,” said Legend. “I have such reverence for my musical heritage, that I don’t feel like I need to leave it behind to be adventurous, or creative, or to try something new. When I’m creating something new, I’m still hearing the voices and influences of Stevie, Marvin, Curtis, Aretha, Nina, Donny and Prince. Black musicians have always been at the forefront of innovation in music. But where I think hip hop is always about what’s new, with soul music, we are a bit more nostalgic … and hopefully what we’ve been able to do with LEGEND is that synthesis of looking forward, but also connecting with where we come from.”

Legend is set to perform “Pieces” from the new album at the 74th Primetime Emmy Awards on September 12. Next month, the EGOT winner will return to Las Vegas for his critically acclaimed “Love in Las Vegas” residency, with shows running from October 14 through October 29. Billboard previously raved about the show, saying “…Legend held the full house in his hands as they danced, screamed and aah-ed their way through a generous set encompassing the multiple Grammy winner’s eight-album catalog of hits and fan faves.” Tickets are available HERE.

Connect with John Legend:

Saucy Santana – I’m Too Much

Rapper and hitmaker Saucy Santana releases his latest single, “I’m Too Much,” out now via RCA Records.

Initially teased to fans during his performance at the 2022 MTV VMAs Pre-Show, “I’m Too Much” is a playful clapback at haters and an ode to being extra. Set to bouncing basslines and a bursting chorus of horns, “I’m Too Much” showcases Santana’s quick-witted lyricism as he boasts his accomplishments with his signature flair.

The release of “I’m Too Much” follows an undeniable winning streak for Santana this past summer, gracing the covers of Teen Vogue, PAPER, V Magazine, and XXL as part of their 2022 Freshman Class list. Supporting Latto on her nationwide 777 Tour and Lizzo for select dates on her Special Tour, Santana also collaborated with Madonna for a special remix of “Material Girl,” which they performed during Pride Month in NYC, in addition to a breakout performance at the 2022 BET Awards Pre-Show.

This past June, Santana also released his hit single “Booty” featuring Latto, which earned critical praise from The New York Times, Rolling Stone, NPR, and more.

About Saucy Santana

Saucy Santana is a vibrant artist with a bold personality from Perry, Florida. Santana’s first-ever song, “Walk Em Like A Dog,” was a viral hit with tens of millions of streams. In January 2020, he released his first mixtape, Imma Celebrity, which contained the standout track “Material Girl,” which has charted on Spotify and surged on TikTok with millions of video creates. In July 2020, Santana released Pretty Little Gangsta, featuring “Up & Down” with Latto. Santana’s 2020 single “Walk” went viral in 2021 through YouTube, Instagram, and TikTok after being highlighted in the popular multi-platform #WalkChallenge.

Santana has since collaborated with artists including Madonna, City Girls, Kali, Ivorian Doll, and star EDM DJ R3HAB. Santana’s most recent album, Keep It Playa, features a new hit, “Shisha,” which is poised to be another classic in Saucy Santana’s young and growing career. His strong presence in the LGBTQ+ community, co-signs from Nicki Minaj, Rihanna, Cardi B, Megan Thee Stallion, and Lizzo, and his infectious personality have combined to rapidly expand his fanbase and worldwide following on social media. In 2022, Saucy Santana signed with RCA Records and released his major label debut single “Booty” featuring Latto in June.

Follow Saucy Santana

Facebook | Instagram | Twitter | YouTube | TikTok

Ari Lennox – age/sex/location

After years of anticipation, Ari Lennox looks to sweep the world of R&B Soul off its feet again with her sophomore outing age/sex/location. Released via Dreamville / Interscope Records, the 12-song effort will certainly place Ari in the pantheon of R&B Soul music after her sweltering first single, “Pressure.” Produced by Jermaine Dupri and Bryan-Michael Cox, the sugary anthem had fans hooked and enthralled as it topped the Adult R&B Airplay chart. As the new vanguard of Soul, Ari Lennox ramps up the intensity with her standout tracks “Hoodie and “Queen Space” with oft collaborator Summer Walker. “Queen Space” first originated from her EP Away Message. The short set was an anticipation-setter as Ari tantalized her fanbase with a brilliant appetizer littered with sultry vibes. Age/sex/location is a stellar entry point for new fans eager to dive into the creative mind of Ari, who gained mainstream notoriety with her acclaimed 2019 debut album Shea Butter Baby. Listen HERE.

The build-up for age/sex/location was headlined by a week full of celebrations for Ari and her newest masterpiece. First, she held an intimate listening party in New York City before spending time in her hometown of Washington DC for a comedy night hosted by KevOnStage at DC Winery, another night enjoying the city’s best GoGo music hosted by Ari herself and then finally partnering with Amazon Music on album release day for the project’s release party. To close things out, Ari will hold an exceptional live performance at a secret location in New York City on Sept. 11.

Age/sex/location is the hotly anticipated follow-up to Ari’s acclaimed 2019 debut, Shea Butter Baby. The project, now with over 1.4 billion global streams, spawned significant hits: the RIAA platinum-certified title track, featuring Dreamville label head and marquee artist J. Cole, the fan-favorite, gold-certified singles “BMO” and “Whipped Cream,” and “Up Late,” whose intimate video drew praise from ESSENCE, Noisey, Pitchfork, and Billboard. Awards recognition capped off the debut era with nominations at the Grammys (for her contribution to Dreamville’s album, Revenge of the Dreamers III), three 2019 Soul Train Awards, and two 2020 NAACP Awards.

age/sex/location

POF
Hoodie
Waste My Time
Pressure
A/S/L (Interlude)
Mean Mug
Boy Bye (with Lucky Daye)
Stop By
Outside
Leak It (with Chlöe)
Blocking You
Queen Space (with Summer Walker)

Ari Lennox – age/sex/location eAlbum

All Retail Outlets

NAV – DPBA

Chart-topping rapper, producer, and XO artist NAV has released his fourth album, Demons Protected By Angels. Executive produced by NAV & Amir “Cash” Esmailian, the album features Gunna, Lil Uzi Vert, Travis Scott, Lil Baby, Future, Don Toliver, Lil Durk, Bryson Tiller, Babyface Ray, and Realest K with production from NAV, Wheezy, Pro Logic, Boi 1da, Money Musik, Tay Keith, BenjiCold, Rex Kudo and more. Demons Protected by Angels includes the previously released singles “Never Sleep” ft. Travis Scott and Lil Baby, which quickly amassed over 40 million streams in a month, as well as the pensive “Wrong Decisions” track, which Nav produced and directed the video for. The album art was created by famed German-born, New York City-based visual artist Erik Parker.

For the release, NAV teamed up with VLONE for a limited edition run of merch inspired by the album. The VLONE X NAV DPBA https://shop.navmusic.com/.

NAV’s most recent effort, his 2020 Emergency Tsunami mixtape, garnered praise from GQ, Complex, Hypebeast, and more, plus earned Nav his debut late-night TV performance on Jimmy Kimmel Live! His past two studio albums, Good Intentions (2020) and Bad Habits (2019), debuted at #1 on the Billboard Top 100. Additionally, he’s amassed over 9 billion global streams, 4 Billboard Top 10s, and 11 Hot 100 hits. This year alone, three songs earned RIAA-Platinum certifications with 2X Platinum “Tap” (feat. Meek Mill), 2X Platinum “Myself,” and “Up.”

Lister HERE.

Album art by Erik Parker

FOLLOW NAV:

INSTAGRAM
FACEBOOK
TWITTER
WEBSITE

FOR MORE ON NAV:
INSTAGRAM
FACEBOOK
TWITTER
WEBSITE

ROSALÍA – MOTOMAMI

Expanding upon her globally critically and commercially acclaimed landmark Spanish language album MOTOMAMI, ROSALÍA today releases MOTOMAMI +, a deluxe version of the album. Fans will now be able to enjoy her most recent breakout hit “DESPECHÁ,” a remix of “Candy” featuring the hugely popular Chencho Corleone from Puerto Rico, a live version of “LA FAMA” and four brand new tracks. Listen to MOTOMAMI + here.

Fans’ curiosity was peaked with ROSALÍA sharing snippets of new music during her MOTOMAMI World Tour and then confirming its existence at her show in San Juan, Puerto Rico on September 3.

“Despechá” continues its ascent, currently sitting at #1 in Argentina, Colombia, Chile, Guatemala and Panama; it is also trending real time at #5 on the Latin BDS Chart and #2 on the Tropical BDS Chart. The track debuted to immediate fan and critic support: it was the #1 streamed global new release on Spotify and El Pais declared it “…the song of the summer”. The video was filmed on location in Mallorca and directed by Mitch Ryan; watch here.

TRACKLIST

SAOKO
CANDY
LA FAMA
BULERÍAS
CHICKEN TERIYAKI
HENTAI
BIZCOCHITO
G3 N15
MOTOMAMI
DIABLO
DELIRIO DE GRANDEZA
CUUUUuuuuuute
Abcdefg
LA COMBI VERSACE
COMO UN G
Thank Yu 🙂
DESPECHÁ
CANDY (Remix)
LA FAMA (Live en el Palau Sant Jordi)
AISLAMIENTO
LA KILIÉ
LAX
CHIRI
SAKURA

Currently, ROSALÍA is in the midst of her first ever global tour – MOTOMAMI WORLD TOUR – with sold-out shows across the continents. With fans lining up days in advance at each venue, the positively reviewed tour has been delivering an unforgettable evening of innovative choreography, visuals and ROSALÍA’s distinctive world class vocal capability throughout a 30+ song production.

“The new queen of pop dazzles at the first concert of her tour… this is the future… a sensory feast of [such] exact minimalism. it not just breaks the fourth wall, it shatters it. Rosalía’s voice is precise, exciting and takes songs to another dimension – showing that she sings deeper than anyone else… She can conquer the world singing in Spanish, [and is] going to put an end to the Anglo-Saxon hegemony of world pop.”

The massive Live Nation produced tour – which ultimately travels through 46 cities in 15 countries – just wrapped up the run through Latin American and will next head to North America before wrapping up in Europe on December 18th with a performance at Paris’ Accor Arena. Rolling Stone noted that “Rosalía delivers a wild, innovative pop spectacle on her own terms.” For more information or tickets please visit rosalia.com.

Simultaneously, ROSALÍA’s MOTOMAMI album (already the #1 Album of The Year by consensus critical acclaim’ according to Metacritic) continues to delight audiences. MOTOMAMI has collected numerous recent “Best Albums of 2022 -So Far” picks from outlets including:TIME, ROLLING STONE, BILLBOARD, VARIETY, THE LOS ANGELES TIMES, THE GUARDIAN, VULTURE, HYPEBEAST, ESQUIRE, STEREOGUM, CONSEQUENCE, OF SOUND, COMPLEX, SPIN and many more. MOTOMAMI + will be sure to follow suit.

GURU: TERRY SINGH

Terry Singh exhibited his gender-neutral SS23 collection during NYFW at Daylight Studio on Friday, September 9.

Vaughn Lowery has taken Singh to heart in a two-part series on 360 MAG Amazon | Google | Spotify | Apple podcast. They have a meticulous discussion about the new world order and how it will redefine gender norms.

Native New Yorker, Terry Singh, is reshaping the way the world views masculinity, diminishing society’s view of how a man should look.

After a six-month tour of India as a Yogi, Singh had a revelation. During a morning ritual at the summit of a mountain, his swami changed forever his male state of mind while bathing him while the sun kissed his skin.

After his spiritual journey, Singh defied his Western imposition of love, giving birth to his eponymous mark. He was inspired to recreate this sense of release through a dhoti, an ancient garment worn by leaders and warriors. “I was inspired by the freedom to wear a dhoti because it flows and it also somehow brought me to this space,” the cultural curator said.

In addition, Terry explains that nature is the essential motivation for his capsule. ‘‘I would say that we are always evolving and changing tomorrow, you can watch a documentary, you notice something in nature, and you feel something, and that feeling that comes to you is so intrinsic that it only needs you,’’ states Terry.

Upon his return to New York, he received a new direction: reintroduce the perspective of men’s clothing. This deep movement enabled Singh to proudly wear his dhoti alias the NYC wrap. His vision was to impact world culture. According to the designer, dhoti is a reflection of his transforming experience and the way we enter into ourselves over a period of time.

Terry Singh, a father of four, identified his suits as his signature, pairing them with his elegant salt and pepper hairstyle. While designing the pieces, Singh constantly ensures that he preserves a certain masculinity in the room. Instead of wearing a belt, he added adjustable buttons to the waist strap.

No doubt, Terry Singh, alongside other progressives like Pyer Moss and Telfar break down the barriers in fashion. Lowery continues, “You are saving lives.” After all, the statement of classy masculine figurines on a stage like NYFW will encourage others to do the same, creating a domino effect. And, perhaps put an end to the intimidation which Jaden Smith, Harry Styles and Machine Gun Kelly continually encounter in the mass media rocking skirts.

In the very near future, Terry Singh expects men of all ages to reach for his suit of armor instead of a traditional tuxedo.

Listen PT2 of Singh on 360 MAG.

Article: Andrea Esteban, Vaughn Lowery

Terry Singh NYFW SS23 presentation at Daylight Studio featured in 360 MAGAZINE

Model Jarel Jay Jordan of One Management participates at NYMD during NYFW SS23, wearing Terry Singh via 360 MAGAZINE

Terry Singh in The New York Times

Terry Singh in Vogue

NYFW SS23 Recap

What’s New York Men’s Day?

Watch Singh Presentation Vid

A Model’s Guide

Jay Jordan signs to One Management

Lil Baby – Detox

To close out the summer, Grammy-nominated rapper, mogul, and philanthropist Lil Baby has unleashed a new track “Detox.” The Atlanta native has launched himself into superstardom since his inception in 2017, and “Detox” is the latest in a long line of hard-hitting tracks that showcase the rapper at the top of his game. The new single is an indication that Baby has no intentions of slowing his grind and continues to fortify himself as the reigning champ of his era. To accompany the release, Lil Baby shared a new video for the track.

The single comes alongside the final show of Lil Baby and Chris Brown’s massive North American One Of Them Ones tour, and on the heels of an MTV VMA win for Best Hip Hop for “Do We Have A Problem” with Nicki Minaj. Baby is also coming off another major milestone, the release of his new documentary Untrapped: The Story of Lil Baby. The documentary premiered Aug 26th on Amazon Prime Video, and provides an intimate glimpse into his earlier life leading up to the lightning transformation into one of hip-hop’s most elite. Untrapped: The Story of Lil Baby, reveals the journey of a young artist and advocator, as he sheds light on systemic oppression and the struggles that keep many from achieving the most desired American Dream.

Keep your ears to the ground for more to come from one of Atlanta’s greatest.

DJ KHALED – THIRTEENTH ALBUM

#1 ALBUM IN THE COUNTRY!

#1 ON BILLBOARD TOP 200!

#1 ON TOP R&B/HIP-HOP!

After building up anticipation to a boiling point, global mega-star DJ Khaled proudly presents his thirteenth full-length studio album, GOD DID, today via We The Best Music Group/Epic Records. Get GOD DID—HERE.

Delivering the hip-hop event of the summer, he welcomed an A-list cohort of friends to join him for his latest magnum opus. For the first time ever, he collaborates with none other than Dr. Dre and The ICU in addition to joining forces with Eminem, Future, Kanye West, SZA, 21 Savage, Lil Wayne, Lil Durk, Roddy Ricch, Travis Scott, Latto, City Girls, Kodak Black, Quavo, Takeoff, Gunna, Bounty Killer, Sizzla, Buju Banton, Skillibeng, Capelton, Fridayy, Don Toliver, Jadakiss, Nardo Wick, Vory, John Legend, and the late Juice WRLD. Of course, he also reunites with longtime brothers Drake, JAY-Z, and Rick Ross, while his sons Asahd and Aalam guest and co-Executive Produce once more. Check out the full tracklisting below.

For the first time ever, he unleashes a flurry of music videos throughout the next week. It begins with the premiere of “Big Time” [feat. Future & Lil Baby] at noon today and “It Ain’t Safe” [feat. Nardo Wick & Kodak Black] at 7pm tonight. This barrage continues with “Party” [feat. Quavo & Takeoff] at noon on Saturday August 27, “Streets Know My Name” [feat. Skillibeng, Buju Banton, Capleton, Bounty Killer, & Sizzla] at noon on Sunday August 28, “Keep Going” [feat. Lil Durk, 21 Savage, & Roddy Ricch] at noon on Monday August 29, “Beautiful” [feat. Future & SZA] at noon on Tuesday August 30, and concludes with “Way Past Luck” [feat. 21 Savage] at noon on Wednesday August 31.

Additionally, he joined forces with Snapchat and Los Angeles-based agency BLNK to create and launch four immersive augmented reality Lens experiences in honor of GOD DID.

As part of this immersive collaboration, the newest Lens arrives today. It utilizes and leverages Snap’s custom Marker technology, which triggers a Lens experience tied to a location or image, to bring the cover artwork to life when fans scan the cover or Times Square billboard with the Snapchat Camera. The Lens unlocks DJ Khaled reciting the lyrics from his new single “Grateful” now available on Sounds, Snapchat’s creative tool that enables Snapchatters to add licensed music to their photo or video Snaps.

Khaled recently appeared on REVOLT’s Drink Champs for a hilarious and candid interview. Watch it HERE. In addition to a wide-ranging Rap Radar interview, he also sat down with Complex at home for an in-depth conversation, covering everything from Barack Obama to JAY-Z. As part of the feature, he opens up about GOD DID, his vision for the future, and so much more.

He notably set the stage for the album with “Staying Alive” [feat. Drake & Lil Baby]. It has already amassed over 34.7 million Spotify streams and 12 million YouTube views on the music video. Plus, it bowed at #5 on the Billboard Hot 100, holding strong on the chart.

DJ Khaled’s 2022 takeover begins now…

The anthem king has returned with GOD DID, and he delivers his biggest, boldest, and best body of work to date.

Last year, Khaled unleashed his twelfth full-length album, KHALED KHALED [We The Best Music Group/Epic Records]. It arrived as his third #1 debut on the Billboard Top 200, sixth #1 on the Top Rap Albums Chart, and fourth #1 on the R&B/Hip-Hop Albums Chart. It also reached platinum status.

Two words say it all, GOD DID.

GUCCI ATTACHE

Gucci Attache, the house’s latest bag style. The Attache Bag is characterized by an adaptable “G” clasp at the bottom of the strap which transforms the silhouette into a stunning half moon shape. This style draws upon a playful 1970s aesthetic and reaffirms the house’s ongoing efforts in gender inclusivity, offering eight distinct unisex styles.

A piece of contemporary design created from the awareness of a modern attitude and of the intentional revival of a historical object from the archive: Gucci Attache is a bag that reinterprets tradition and the system of House codes while transporting a silhouette, which draws from an intuition and an attitude of the 1970s, into the present through a narrative and gesturality outside the confines of gender, feminine or masculine.

Attache, like the French word for “hook,” like the geometry with which, through the power of symbols, can be defined as onomatopoeic because it closes onto itself like a hook. Or like the metallic hook that attaches the two corners. Attache, therefore, is the bag that progresses from a half-moon design encompassed by the Web, distinguished by a metal G that opens and closes its silhouette.

Versatile as a symbol, in shape, and in volume, the Gucci Attache is presented as the essence of a very current attitude and gesturality. Both in its medium and small sizes and in the diverse ways it can be worn, either on the shoulder or across the body, the line presents that appeal that only objects with dual functions can have.

“I was fascinated by the bag after having laid upon it a casual and fleeting glance while I was in the archive… Immediately, a desire took shape to reinterpret it and include it in the Love Parade collection for the fashion show in Los Angeles because its silhouette, typical of the Seventies, projects a very modern attitude that convinced me to draw out an eclectic symbol that could express the idea of a dual function. It is its G-shaped clasp detail, with its mechanical origin, that makes it the joining link between a bourgeois spirit, typical of an object of this kind, and the functionality of the world of utility,” says Alessandro Michele, Creative Director of Gucci.

With its interchangeable straps, in leather or the Web, that allow it to become both a shoulder bag and a handbag, the Gucci Attache is an item of design that is both transportable and ergonomic, living in contact with the body, a perfect silhouette to add to a hypothetical collection of objects of desire. In other words, of those wonderful, useful, inseparable objects that in the culture of contemporary living, have become bags.

The Gucci Attache is featured in a campaign that Art Director and photographer Max Siedentopf shot against a metropolitan backdrop, underlining the same symbols that form the meaning of this bag: references and perspectives that together, know how to create that glam-utility that is the expression of a culture of appearance and practicality. Two elements that create a desire for beauty.

Watch #GucciAttache HERE.

Ph & director: Max Siedentopf

Creative Director: Alessandro Michele

Art Director: Max Siedentopf

Make up: Camilla Romagnoli

Hair: Andrea Martinelli