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Ghost: Unveiling the Elegance of the Ethereal

•Rolls-Royce Motor Cars Ghost is among the oldest name for the world’s leading luxury brand

•Ghost carries the tradition of Rolls-Royce names based on the ethereal realm

•Ghost conveys a sense of subtle elegance, the kind of luxury that lurked in the shadows, never ostentatious but always present.

•Rolls-Royce has reached into the ethereal realm over the past century for some of the most iconic names in luxury

•Rolls-Royce Ghost embodies the silence, power, and poise shared with its spiritual inspiration

“Rolls-Royce motor cars named after spirits or ethereal entities evoke a sense of mystique. This tradition has deep historical roots, carrying on a tradition of more than a century. As the most respected name in luxury, Rolls-Royce has always stood outside and above the automotive arena, and distinctive names like Ghost and Spectre differentiate our brand from all others. Rolls-Royce commissions are instantly recognizable not just by their design but also by their names.” — Martin Fritsches, President & CEO, Rolls-Royce Motor Cars, NA

The tradition of naming Rolls-Royce motor cars after spirits, mythical beings, or celestial bodies dates to the early 20th century. It is deeply rooted in the brand’s history and consistently upholds a sense of continuity and heritage. The tradition started with the Grey Ghost, soon followed by The Silver Ghost which was a name bestowed upon one of the brand’s most historic models. Prior to this christening, the model was commonly known as the 40/50 hp, or its smaller counterpart, the 20 hp. Silver Ghost was a name that exuded a certain mystique, a blend design and classic allure, an embodiment of power and poise. Its name matched its essence.

Ghost: Unveiling the Elegance of the Ethereal
Silver Ghost quickly became a legendary vehicle that set numerous endurance records in the early 20th century. Owners soon discovered that it was more than just a car; it was an experience. It was a companion that whispered tales of timeless luxury and drove them through life with an air of sophistication. Silver Ghost was not just an automobile; it was a work of art, a piece of luxury that blended artisanship and engineering. More than a century later the name speaks of tradition, innovation, and luxury. It is a name hinting at the extraordinary, as if the car possessed qualities that were not entirely of this world.

The first Goodwood era Rolls-Royce Ghost, revealed in 2009, rekindled the rich blend of history and mythology. It pays homage to the original Silver Ghost. Today, Ghost represents modernity and allure in the brand’s lineup. This name choice not only celebrates the company’s heritage but also symbolizes the ethereal, whisper-quiet, and ghostly smooth ride that the modern Rolls-Royce Ghost provides, emphasizing the brand’s commitment to luxury and innovation.

Rolls-Royce Ghost has become an enduring legend, a name synonymous with luxury, artisanship, and a touch of the ethereal. It proved that a name could be more than just letters; it could be a portal to a world of elegance and excellence. In the world of luxury, the name Ghost became a byword for perfection.

The names chosen for Rolls-Royce vehicles carry a symbolic weight that reflects the qualities and values the company wishes to associate with their cars. Names like Ghost, Phantom, Wraith, and now Spectre convey an air of mystique, grace, and timelessness. Other names, including Corniche, Dawn, and Shadow, evoke a more fleeting concept or emotion. Regardless, a Rolls-Royce motor cars’ name is evocative of the unparalleled quality and Bespoke craftsmanship that goes into every Rolls-Royce vehicle.