About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Tips to Enhance Your CBD Vaping Experience

Vaping CBD has become a popular method for consuming cannabidiol, thanks to its quick onset of effects and convenience. However, the experience can vary widely depending on several factors, from the quality of the CBD to the type of vaping device used. Whether you’re new to CBD vaping or looking to improve your experience, here are some tips to get the most out of your sessions.

1. Choose High-Quality CBD E-Liquid

When you buy CBD vape juice, the quality is paramount to a good vaping experience. Look for products that are third-party tested, with lab results available to verify the CBD content and ensure they are free from harmful substances like pesticides, heavy metals, and excessive levels of THC. Opt for e-liquids made with CBD isolate for purity or full-spectrum CBD for the entourage effect, depending on your preference.

2. Select the Right Vaping Device

The device you choose can significantly impact your vaping experience. For the best CBD vape devices, we recommend you buy them from reputable brands. It is best to use a device that allows for temperature control, as cannabidiol vaporizes at a lower temperature than THC. Avoid burning your CBD e-liquid by setting your device to a lower temperature, ideally between 160-180°C (320-356°F). Consider starting with a pen-style vape if you’re new to vaping, as they are user-friendly and designed for thinner oils like CBD.

3. Prime Your Coil Before Vaping

To avoid dry hits and ensure the longevity of your vaping device, always prime the coil before using a new cartridge or filling your tank. Apply a few drops of CBD e-liquid directly onto the coil and wait a few minutes for the liquid to saturate the wick fully. This step is crucial for preventing burnt coils and ensuring a smooth vaping experience.

4. Start with a Low Dose

If you’re new to CBD or vaping, start with a low dose and gradually increase it until you find your optimal dosage. CBD’s effects can vary depending on individual factors like body weight, metabolism, and the reason for use. Beginning with a low dose allows you to gauge your body’s reaction and avoid overconsumption.

5. Maintain Your Vaping Equipment

Regular maintenance of your vaping device ensures it operates efficiently and prolongs its lifespan. Clean your tank periodically, replace coils that taste burnt or produce less vapor, and ensure the battery is charged for consistent performance. Proper maintenance prevents leaking, poor vapor production, and unpleasant tastes.

6. Stay Hydrated

Vaping, in general, can lead to dry mouth due to the way vapor interacts with saliva. Staying hydrated is especially important when vaping CBD, as it can enhance your experience by preventing discomfort. Drink plenty of water before, during, and after your vaping sessions.

7. Store Your CBD E-Liquid Properly

To preserve the quality of your CBD e-liquid, store it in a cool, dark place away from direct sunlight and heat. Proper storage prevents the degradation of cannabinoids and maintains the efficacy of the e-liquid. Also, make sure to tightly seal the bottle after each use to avoid oxidation.

8. Experiment with Flavors and Strengths

CBD e-liquids come in a variety of flavors and strengths, offering a personalized vaping experience. Experimenting with different flavors can make vaping more enjoyable, while trying various strengths can help you find the perfect dose for your needs. Don’t be afraid to mix flavors to create your unique blend.

9. Be Mindful of Your Vaping Habits

Pay attention to how often and how much you vape. Overuse can lead to tolerance, reducing the effectiveness of CBD. Vaping mindfully ensures you enjoy the benefits of CBD without diminishing its impact over time.

10. Consult with a Healthcare Professional

Before starting any new supplement regimen, including CBD vaping, it’s wise to consult with a healthcare professional, especially if you have underlying health conditions or are taking other medications. They can provide guidance on dosage and potential interactions.

11. Understand the Different Types of CBD Extracts

CBD e-liquids are made from different types of CBD extracts—full-spectrum, broad-spectrum, and isolate. Full-spectrum extracts contain all the cannabinoids, terpenes, and other compounds found in the hemp plant, including trace amounts of THC.

Broad-spectrum extracts have a similar composition but without THC, while isolates are pure CBD. Each type offers a different experience due to the entourage effect, where the compounds work together to enhance each other’s benefits. Understanding these differences can help you choose the right product for your needs and preferences.

12. Adjust Your Inhalation Technique

The way you inhale can affect your CBD vaping experience. For beginners, the mouth-to-lung (MTL) technique, similar to drawing on a cigarette, can be easier and more comfortable. More experienced users might prefer the direct-lung (DL) method, which involves inhaling the vapor directly into the lungs for a quicker effect. Experimenting with different inhalation techniques can help you find what works best for you and enhance the overall experience.

13. Be Aware of the Legal Status

The legal status of CBD varies by country and, in some cases, by state or region within a country. It’s essential to be aware of the laws regarding CBD use and vaping in your area to ensure that you’re in compliance. This includes understanding the regulations around the sale, possession, and use of CBD products, as well as any restrictions on vaping in public places.

14. Consider the Bioavailability of Vaping CBD

Bioavailability refers to the rate and extent to which a substance is absorbed into the bloodstream. Vaping CBD has a higher bioavailability compared to other methods, such as edibles or topicals, meaning that more of the compound reaches your system more quickly.

This efficiency can be a significant advantage for those seeking immediate relief, but it also means that you should be mindful of your dosage to avoid taking more than necessary.

15. Explore the Therapeutic Potential

Beyond its calming effects, CBD is being studied for its potential therapeutic benefits, including its anti-inflammatory, analgesic, and anxiolytic properties. While research is ongoing, many users vape CBD to help manage conditions like chronic pain, anxiety, and insomnia. Being open to exploring the therapeutic potential of CBD can help you tailor your vaping experience to your health and wellness goals.

Conclusion

Enhancing your CBD vaping experience is about combining the right products with proper techniques and maintenance. By choosing high-quality CBD e-liquid, selecting the appropriate device, and following these tips, you can enjoy a satisfying and effective vaping experience. Remember, the key to a great CBD vaping session lies in personalization and mindfulness, ensuring that each puff meets your needs and preferences.

OH LÀ LÀ! LOULOU

OH LÀ LÀ! LOULOU ROOFTOP RESTAURANT AND LOUNGE LAUNCHES A NEW WEEKLY DISCO SERIES

“DISCO QUEEN” BRINGING DISCO & DRAG TO THE WESTSIDE

Launch Party Thursday, March 21 w/ a Special Performance by RuPaul Drag Race Fan Favorite Morgan McMichaels

WHAT:

DISCO QUEEN!

Launching March 21st, “Disco Queen” is the hottest new disco and drag party on the Westside every Thursday night at LouLou in Santa Monica. Inspired by its namesake, Disco Queen pays homage to the (in)famous Disco Queen nights in Paris filled with disco balls, smooth grooves, and over-the-top talent. The top Drag Queens on the planet will host the hottest night out in Santa Monica. Resident DJ ARA will be spinning all your favorite disco hits from icons like Donna Summer, Diana Ross, Prince, Michael Jackson, ABBA, Earth Wind & Fire, Chic, Sister Sledge, and many more.

The launch event will feature a special performance by RuPaul’s Drag Race fan favorite, Morgan McMichaels, whose charisma and musical talent will set the dance floor on fire. Doors open at 6pm with 50% off drink specials until 7pm at the bar. Dinner and table reservations are strongly encouraged.

Dress to impress in your grooviest, retro-chic attire. RSVP here for the VIP Guest List.

WHO:

LouLou Rooftop Restaurant and Lounge

Loulou is a French Mediterranean restaurant that combines food, music, entertainment, fashion, and Art into one destination. The rooftop restaurant and lounge transports you from the heart of Santa Monica into the French Riviera. Enjoy California sunsets and ocean views while sipping your favorite cocktail. LouLou is open seven days a week with a continuous service:

Monday to Wednesday: 11:30 a.m. – 11:00 p.m.

Thursday to Saturday: 11:30 a.m. -12:00 a.m.

Sundays: 11:30 a.m. – 10:00 p.m.

Golden Hour is M-F: 3 – 6:00 p.m.

Disco Queen: The Westside’s hottest new gay-friendly disco and drag party every Thursday starting at 6:00 p.m.

After Work Happy Hour (at the bar only): M-F 12:00 p.m. – 7:00 p.m.

“Pardon My French” Weekend Brunch: 11:30 a.m. – 4:30 p.m.

LouLou Rooftop Restaurant-Lounge is located at 395 Santa Monica Place #300 Santa Monica, CA, 90401. There is free 90-min parking in the surrounding city parking structures.

For more information or to make a reservation, go to www.loulousantamonica.com

Alton Mason + DG

Dolce&Gabbana names actor and model Alton Mason as its new Global Ambassador.

Known for his presence on the runway and across cinema screens around the world, Alton’s endearing charm and magnetism have solidified his influence in culture.

Coming off his runway appearance at Dolce&Gabbana’s Fall/Winter 2024-25 Fashion Show, Alton’s infectious energy and alluring sense of style underscore the elegance and artisanal expertise exuding from the Collection.

“Being Dolce&Gabbana’s new Global Ambassador is a dream come true. I’ve always admired the creativity and craftsmanship of Domenico and Stefano’s work and am looking forward to collaborating with the entire team.” -Alton Mason

Photo: Luigi & Iango

CHRISTY LEE ROGERS SERIES

Zoe Saldaña, Sigourney Weaver and Kate Winslet, stars of 20th Century Studios’ “Avatar: The Way of Water,” posed for renowned underwater photographer Christy Lee Rogers for a series of photographs celebrating our oceans to raise funds to support The Nature Conservancy (TNC).

James Cameron, the film’s producer/director/writer, is a long-time supporter of ocean conservation. Rogers created these artworks in her unique style, breaking usual conventions and shooting the actresses through the play of light refracting through the water to evoke the feel of a painting.

Cameron said: “I have long admired Christy’s art and began collecting her works several years ago. Her unique style of shooting her subjects underwater naturally inspired me to suggest she do a special shoot with our cast.”

The artworks, released on March 8, 2024, are available as four limited edition, museum quality photographs signed by Rogers, as well as a series of high-quality prints both signed by Rogers and unsigned, available for purchase through Fraser Scott at A Gallery Artists Ltd. via Rogers’ website at www.christyleerogers.com/avatar

The Future of Virtual Reality in Online Casino Gaming

Virtual reality (VR) technology has emerged as a revolutionary force in the realm of digital entertainment, poised to transform various industries.

Among these, online casino gaming stands out as a sector ripe for innovation and enhancement through VR.

This article explores the trajectory of virtual reality in the online casino gaming landscape, delving into its current state, advantages, challenges, future trends, and growth potential.

Current State of Online Casino Gaming

Online casino gaming has witnessed remarkable growth in recent years, propelled by advancements in technology and changing consumer preferences.

According to industry reports, the global online gambling market has been experiencing steady expansion, with a significant increase in the number of players and revenue generated.

The worldwide gambling market is expected to reach a revenue of US$107.30bn by 2024 and is further expected to exceed this by 2028 at a CAGR rate of 6.51%.

However, traditional online casinos face challenges such as the lack of immersive experiences and limited social interaction, which have led to a growing demand for innovative solutions to enhance the gaming experience.

Emergence of Virtual Reality in Online Casino Gaming

The integration of virtual reality into online casino gaming represents a paradigm shift, offering players a truly immersive and interactive environment akin to brick-and-mortar casinos.

VR technology enables users to enter realistic virtual worlds where they can engage with lifelike surroundings and interact with other players in real-time.

Several of the top NZ mobile casinos are now VR-enabled online casino platforms and games have already been introduced to their catalogue of offerings, showcasing the potential of this technology to revolutionise the igaming industry.

Advantages of Virtual Reality in Online Casino Gaming

The advantages of virtual reality in online casino gaming are manifold. Firstly, VR provides an immersive experience that transports players to intricately designed virtual casinos, complete with realistic graphics, sounds, and animations.

This heightened sense of realism enhances the overall gaming experience, making it more engaging and captivating. Moreover, virtual reality facilitates social interaction, allowing players to interact with each other and form connections in a virtual setting.

Additionally, VR casinos offer customisation and personalisation options, enabling players to create and customise their avatars and environments according to their preferences.

Challenges and Limitations of VR

Despite its potential, virtual reality in online casino gaming faces several challenges and limitations.

One significant barrier is the high cost of VR equipment, which may deter some players from adopting this technology. Moreover, technical constraints such as motion sickness and hardware requirements pose challenges to widespread adoption.

Furthermore, VR casinos may encounter regulatory hurdles in certain jurisdictions, necessitating compliance with stringent regulations and licensing requirements.

Future Trends and Innovations

Looking ahead, the future of virtual reality in online casino gaming appears promising. We anticipate increased adoption of VR technology as players seek more immersive and interactive gaming experiences.Players can expect to step into virtual environments that mimic the ambiance and excitement of a real-world casino, complete with interactive features and lifelike simulations.

Further technological advancements in VR hardware and software are expected to further enhance the realism and functionality of VR casinos. Additionally, the integration of other technologies such as augmented reality (AR) and artificial intelligence (AI) holds the potential to revolutionise the online gambling landscape, offering new opportunities for innovation and growth.

Player engagement can also be improved and increased by providing a more dynamic and interactive platform for gameplay, incorporating elements like gesture controls and spatial audio to heighten the overall experience.

Perhaps most significantly, VR introduces a social element to online casino gaming, allowing players to interact with each other in virtual spaces, fostering a sense of community and camaraderie that was previously limited in traditional online platforms.

As VR continues to evolve, its integration into online casino gaming promises to revolutionise the industry, offering players a truly immersive and socially engaging gaming experience.

Market Opportunities and Growth Potential

The market opportunities for VR casino operators are vast, with the potential for significant revenue growth in the coming years.

As VR technology becomes more accessible and affordable, the demand for VR-enabled online casino experiences is likely to surge.

Furthermore, the expansion of the global online gambling market presents lucrative opportunities for VR casino operators to capitalise on the growing popularity of digital gaming platforms.

Conclusion

In conclusion, virtual reality holds immense potential to revolutionise the online casino gaming experience, offering players unparalleled levels of immersion, interaction, and customisation.

As stakeholders in the online gambling industry, it is imperative to embrace VR technology and leverage its transformative capabilities to stay ahead of the curve.

By embracing innovation and embracing virtual reality, we can unlock new opportunities for growth and innovation in the dynamic world of online casino gaming.

MODELO + MOTORTREND

Podcast

Modelo Partners with MotorTrend to Publish Limited-Edition Revival of Lowrider Magazine Dedicated to the Women Shaping the Culture

In honor of Women’s History Month, this special-edition issue is completely written and designed by women who are “Más Que Modelos”—More than Models

Known for their hopping hydraulics, custom upholstery, and intricate paint jobs, lowrider cars are symbols of empowerment, freedom, and a celebration of culture. As a beer born in Mexico nearly 100 years ago, Modelo seeks to celebrate those who drive this culture forward by embodying the mark of a fighter that is prominent in this community. To spotlight those who haven’t always received recognition, Modelo has teamed up with MotorTrend to launch a special edition of Lowrider magazine that champions the women of lowriding throughout the entire issue.

“Modelo has always stood for those with grit and tenacity who demonstrate the mark of a fighter – traits the lowrider community certainly embodies,” said Logan Jensen, Sr. Director of Brand Marketing, Modelo. “Today’s female lowriders are in the driver’s seat, building and designing vehicles that deserve even more attention than they already receive on the road. With the return of Lowrider magazine, we’re able to highlight the women of this community who have been a critical part of its growth and evolution.”

The one-time re-issue of Lowrider is made by women, for women – from editorial direction by Dr. Denise Sandoval, a university professor of Chicana/o studies, to photographers, creative directors, writers and more. Modelo donated advertising space in the publication to women-owned businesses to further support and spotlight the entrepreneurs impacting the lowrider industry.

The issue features stories of women who have cultivated and redefined the lowrider movement across the country, including:

Tina Blankenship-Early (Los Angeles, CA): Long before she was the first woman inducted into the National Lowrider Hall of Fame and Lowrider magazine Hall of Fame, Blankenship-Early was known on the scene as “First Lady.” A true ambassador in the community, Blankenship-Early provides her take on what lowriders mean to her, taking her passion for car building and transforming it into a cultural movement.
Jacqueline Valenzuela (Whittier, CA): Valenzuela is a Chicana artist whose art depicts what it means to be Chicana in the lowrider community. Beyond the canvas, this artist and lowrider owner started the Prophets Car Club, which encourages both women and LGBTQ+ membership.
Sandy Avila (Pasadena, CA): Avila recalls fellow women in the lowriding community who inspired and encouraged her to start the Lady Lowrider Car Club. Her role in the lowriding scene stretches beyond car customization. Her club raises thousands of dollars annually for charitable causes and redefines the role of women in the community.
Angel Romero (Sunnyvale, CA): Romero shares her unique story of inheriting her passion for cars from her mother and growing up immersed in lowrider culture. As the president of Dueñas Car Club, she encourages fellow female lowriders to be proud of their spot in the community and empower the next generation, while also underscoring the importance of philanthropy by organizing annual fundraisers to organizations that support breast cancer research.

The roots of lowriding trace back to the 1940s when car culture was beginning to take hold across post-WWII America. As the hot rod trend swept the country, Mexican Americans began to purchase and alter their cars as a means of distinguishing themselves on and off the road. The concept of lowriders stretched far beyond customizations and demonstrated the strides made by the community, as well as beyond the Mexican American community.

“There are so many rich and diverse stories to tell from lowrider culture – and so many untold stories from the women who have made an impact on its trajectory,” said Ed Loh, MotorTrend Group head of editorial. “The return of Lowrider is something fans have been asking for since 2019 and we couldn’t have found a more authentic partner than Modelo to help us bring it back in a unique way to honor the women of lowriding.”

Historically, depictions of women in Lowrider magazine were often limited to models on the hoods of cars. This limited-edition revival highlights the women behind the wheel who have fought for their place as drivers, builders, mechanics, painters and welders in a male-dominated world.

“Being a female myself in the lowrider community, I have been so inspired by certain women who take on such impressive roles,” said Avila. “Women like those featured in this issue show that you can be powerful behind the wheel, but also charitable and graceful through lowriding. Now more than ever, it’s time for us women to ride together and continue creating a community of acceptance, strength and determination.”

Lowrider magazine fans in the Los Angeles area can be the first to get a copy of the magazine at the Lowrider Long Beach Super Show at the Long Beach Convention Center on Saturday, March 9, from 11 a.m. to 6 p.m. PST. Fans nationwide can access the digital version of the issue at MotorTrend.com/Lowrider.

LuisaViaRoma + Mithridate

LuisaViaRoma and Mithridate celebrated the launch of an exclusive capsule collection with an intimate dinner in Paris.

Held during Paris Fashion Week, at the historical Bastille Design Center, the night featured a special welcome cocktail followed by an intimate dinner for around 80 guests from all over the world, including international press and celebrities where Tina Jiang, CEO of Mithridate, warmly greeted the guests with a welcome speech. The dinner party was co-hosted by the actress Kelly Rutherford, a long-time maison enthusiast.

Mithridate fuses traditional with modern through oriental cutting designs and Southwest China’s bean dye technique alongside laser cutting and hydraulic spray painting. Infused with her signature maximalist style, the capsule collection plays with flowing textures, as well as depth of light and layering to embody healing energy.

“Personally, I am fond of street elements in design and style. Street fashion embodies cultural fusion—it’s vibrant, imaginative, and never conventional. So, sometimes I try to incorporate a “street” attitude to deal with the conflict and fusion between “East” and “West,” “tradition” and “trend.” For example, this season, we incorporated patchwork and woven textures of auspicious clouds and gourd patterns onto denim jackets, while balancing the complex patterns with an over-size silhouette”. Demon Zhang, Creative Director of Mithridate.

The Mithridate exclusive limited edition capsule, as well as the new Spring-Summer 2024 collection, is now available exclusively at LuisaViaRoma, online and offline.

Starting from March 8th LuisaViaRoma & Mithridate will host an in-store pop-up at the LuisaViaRoma store in Florence to celebrate and unveil the new exclusive collection. The pop-up will be open to the public until March 22nd.

Discover more about LuisaViaRoma x Mithridate exclusive capsule here.

JSCREEN HIGHLIGHTS RAD51D

This March, JScreen Highlights Triple-Negative Breast Cancer Awareness Month

JScreen, a national non-profit public health initiative dedicated to preventing genetic diseases and hereditary cancer, encourages the public to learn about triple-negative breast cancer.

Triple-negative breast cancer (TNBC) accounts for approximately 10-20% of breast cancer and is often aggressive and difficult to treat. Many cases are related to mutations in cancer susceptibility genes, such as BRCA1 and BRCA2. Genetic testing for these and other cancer-related genes can help prevent breast cancer or lead to early detection and more effective treatment.

JScreen’s mission is to make comprehensive cancer genetic testing and counseling easy, accessible, and affordable. A unique feature of JScreen’s process is access to licensed genetic counselors who provide consults via phone or secure video conferencing. Genetic counselors help ensure that people understand their results and next steps so they can be proactive about their health.

Morgan Wade, a country music singer, learned that she was positive for a RAD51D gene mutation that put her at a higher risk (15-30%) for triple negative and other types of breast cancer. There’s also a 10-20% risk for ovarian cancer. She was 28 at the time and decided to undergo risk-reducing double mastectomy surgery. Wade’s mother, Robin Fonville, also tested positive for the RAD51D gene mutation and had prophylactic surgery as well. As Wade told Emily Goldberg a Cancer Genetic Counselor at JScreen, “I did not realize how easy and simple it was to get genetic testing, and so now I recommend it to everyone to take control of their health,” said Wade. You can view the video here: Morgan Wade, Robin Fonville, & JScreen’s Genetic Counselor on Life-Saving Cancer Genetic Testing (youtube.com)

According to Melissa Berry, Board Chair of the Triple-Negative Breast Cancer Foundation, Founder of Cancer Fashionista, and JScreen Advocate, “I am living proof that genetic testing can save your life. If I didn’t get tested for the BRCA gene, I wouldn’t have been closely monitored and I wouldn’t have been diagnosed with triple-negative breast cancer at such an early stage. I consider myself very lucky and it’s my obligation to share this knowledge with as many women as I can,” Berry says. “My partnership with JScreen is a very natural one, as it underscores my passion for being proactive, knowing your family history, and ensuring that genetic testing is accessible to everyone.”

About JScreen

JScreen is a national non-profit public health initiative dedicated to preventing genetic diseases and cancer common in Jewish and other populations. Headquartered in Atlanta at Emory University School of Medicine, the JScreen initiative provides convenient at-home access to cutting-edge genetic testing technology, patient education, and genetic counseling services. JScreen believes the combination of education, access to premier genetic screening technologies, and personalized, confidential support are the keys to preventing devastating diseases.

Please visit JScreen.org for more information.

Reebok + Angel Reese

Reebok will unveil its new Not Made to Be Subtlewomen’s apparel collection, dropping March 8, headlined by college basketball champion, fashion superstar, and Reebok partner, Angel Reese. A fierce advocate for individually and explosive energy, Reese epitomizes all that the new collection stands for: to empower women to express themselves through movement and fashion.

“I love using fashion as a vehicle for creativity and expression in everything I do,” commented Angel Reese. “The Not Made to be Subtle collection lets me do just that – with bright, bold colors and unique designs I can express myself, tackle an intense workout, and show up with style every day in confidence.”

Not Made to Be Subtle features the newest Reebok women’s apparel innovation: Lux Contour, an expansion of the highly praised Lux performance franchise of premium sports bras and leggings. The Lux Contour Crop Top ($45) and Lux Contour Leggings ($75) feature thoughtfully placed supportive contour panels and shaped seams to help accentuate and sculpt her for confidence inside and outside the gym.

REEBOK + VICTOR SOLOMON

Reebok & Luxury Basketball Artist ‘Victor Solomon’ Unveil Elevated Trophy-Inspired Footwear & Apparel Capsule, Available Now

Reebok and luxury basketball artist Victor Solomon have released a unique product collaboration applying Solomon’s elevated artistic language to Reebok’s iconic BB4000 II ($250, 100206494) basketball lifestyle shoe and range of a tasteful apparel pieces all inspired by his recent work with coveted basketball trophies. The Victor Solomon x Reebok collection is available now (February 15), exclusively from LiterallyBalling.com, with a wider global release slated for February 22 via Reebok.com and select retailers.

This spring, Reebok and Victor Solomon come together to celebrate basketball’s evolution via an elevated footwear and apparel collection. Recently tapped by professional basketball to re-imagine its various trophy programs, Victor Solomon has been elevating the look, style, and culture of the game for years, also represented by his “Literally Balling” project that offers an ongoing exploration of basketball icons.

The Victor Solomon x Reebok SS24 collection showcases modern detailing with opulent gold elements to celebrate the beauty between the heritage of the sport and the design style of Victor Solomon. Solomon’s first-ever shoe, his take on Reebok’s iconic BB4000 II silhouette took on special meaning:

“It was an exciting new challenge to take on my first sneaker design,” explained Solomon. “In contributing to a classic basketball silhouette in BB4000 II, I wanted to incorporate signature elements from my practice, like white leather, basketball pebble textured gold panels, while elevating essential components with luxury materials and bringing a classic jersey pattern to the model with laser-cut leather panels.”

Dressed in white and gold, Solomon’s Reebok BB4000 II captures the essence of his craftmanship and reflects the coveted basketball awards and trophies he was recently tapped by the league to reimagine. Key design elements include premium leather overlays across the shoe’s upper, a perforated jersey-inspired upper and sock liner, a Victor Solomon branded hangtag, and more, all arriving in premium white/gold Victor Solomon x Reebok packaging.

Also donning white and gold, while drawing on elements of classic basketball fashion, the collection is made complete by an elevated apparel capsule featuring a heavyweight jersey tee, heavyweight French terry hoodie and matching pant, and Faux leather varsity jacket.

Product imagery, campaign content, and video can be found HERE.

“It’s an exciting moment to work the Reebok brand as they return to the basketball space, to have an opportunity to have a voice and presence in the process,” concluded Solomon. “I’m just blown away by the open-mindedness of the Reebok team and their holistic approach to partnership.”

The Victor Solomon x Reebok SS24 collection is available now (February 15), exclusively from LiterallyBalling.com, with a wider global release slated for February 22 via Reebok.com and select retailers.