Today, Spotify’s global emerging artist development program, RADAR, has announced its latest artist partnership for the US: the Oslo-based pop sensation, girl in red, aka Marie Ulven.
girl in red has also just announced her debut album, if i could make it go quiet, out April 30th, and released its accompanying first single, “Serotonin.” The result of a collaboration with FINNEAS and a huge pop anthem that speaks to Ulven’s struggles with mental health, the arena-ready tune can be heard HERE.
Following her breakout single, “i wanna be your girlfriend,” which has been streamed over 150 Million times on Spotify, girl in red’s music has adorned some of Spotify’s most popular playlists including New Music Friday, LOREM, Oyster, Ultimate Indie, Out Now, and many more — 364 playlists, to be exact! Her cover of Maggie Rogers’s “Say it” for Spotify’s Studio Oyster has been beloved by media and fans around the world, as well as by Rogers herself. With 7 Million monthly listeners on Spotify, her music has also been celebrated by press outlets around the world like The New York Times, Paper Magazine, NME, DAZED, Rolling Stone, Pigeons & Planes and more.
Today’s announcement is accompanied by new RADAR photos of girl in red located HERE and a blog post on Spotify’s For The Record newsroom blog HERE that includes a full rundown of the program, and a Q&A with the artist, which you should feel free to use for your own coverage.
girl in red’s appointment to the RADAR program will include features in the RADAR playlist, a Spotify Singles recording, promotional support for her upcoming releases, a full suite of out-of-home advertising and on-platform marketing, and social promotion. girl in red’s RADAR campaign will also include a forthcoming mini-documentary to premiere later this year.
Says Ned Monahan, Spotify’s Head of Global Hits: “We’ve been closely watching girl in red’s steady ascent over the past few years — she’s built a tight-knit community of devoted fans in a remarkably organic way, based on her self-assured songwriting and deeply personal lyrics — all as an independent artist. We’re beyond excited for her debut full-length, and look forward to helping with her global ascent via RADAR.”
When asked what she looks forward to about being a RADAR artist, girl in red says: “Taking over the world! That’s what I’m looking forward to. Having my music in people’s ears— that’s like the coolest thing ever. RADAR, then world domination!”
girl in red’s appointment as the fifth US RADAR artist follows the success of Spotify’s previous US RADAR artists Alaina Castillo, J.I The Prince of N.Y, The Kid LAROI, and Flo Milli, all joining 175 RADAR-affiliated emerging artists around the world. Last fall, Spotify celebrated the program’s six month anniversary with the launch of its global RADAR hub on-platform.