Posts tagged with "visit sweden"

2024 Volvo EX90 fully electric suv car review via 360 MAGAZINE.

2024 Volvo EX90

Introducing the All-New, All-Electric 2024 Volvo EX90 SUV

Welcome to Stockholm. Home of the global media unveil for the Volvo 7-passenger EX90. The flagship electric SUV is built on an entirely new platform, with architecture focused on advanced safety and intelligent mobility. The 2024 EX90 is earmarked as the first Volvo to represent a fresh generation of all-electric vehicles while symbolizing the latest evolution of Scandinavian engineering, design, and sustainability. 

Volvo’s Electric Future 

An ambitious transformation plan for complete electrification by 2030 and climate neutrality by 2040 is Volvo’s current vision. But how did we get to this inflection point where the profusion of EVs being launched consistently is the norm? Naturally, humans must consciously rethink their habits to reduce pollution, from what we eat to how we drive and live. Sadly, we overconsume in every category, so mindfulness and minimalism are vital pillars to saving this planet from self-destruction. Volvo’s formula for a fully electric future is to release one EV every year until the mission is accomplished. 

Introducing the 2024 EX90

To introduce Swedish culture from a mobility perspective, Volvo Cars Chief Executive Officer Jim Rowan addressed assembled media with remarks on the manifestation of the EX90 at the historic Kungstradgarden (King’s Garden Park) in downtown Stockholm. The EV will begin production in the United States at Volvo’s Ridgeville Factory in South Carolina late 2023, with first deliveries to customers early 2024. 

Ideally, the Sweden-based automaker’s safety tech is designed to learn your habits, study the surrounding environment, and keep all occupants as safe as possible. NVIDIA DRIVE has been tasked to oversee Volvo’s in-house software to create and analyze real-time data that depicts an accurate 360-degree view of the driving world. The vehicle’s core computer can perform over 280 trillion operations per second. In addition, continuous over-the-air updates allow the EX90 to evolve and develop as time passes. 

“The Volvo EX90 is a statement for where we are, and where we are going,” said Jim Rowan. “It’s fully electric with a range of up to 300 miles on a single charge, designed to further raise our safety standards, the first Volvo car to be truly defined by its software and part of a wider ecosystem, connecting to your home and your other devices. The Volvo EX90 is the start of something new for Volvo Cars in many ways.”

Volvo thought of everything to imbue the EX90 with efficiency, dynamics, and Scandanavian design elements. For instance, the aero wheels are styled to reduce turbulence, the LED headlamps digitally open and close like your eyes using specific lighting technology, and the EX90 can detect your approach up to 10 meters to prepare the vehicle for driving. 

Electric Motors and Battery

The first EX90 to market in the US will be a Twin Motor Performance AWD model energized by a 111kWh battery and two permanent magnet electric motors distributing 496-horsepower and 671 lb-ft of torque. Expect up to 300 miles of range before a charge is required. The e-SUV can restore juice from 10% to 80% in about 30 minutes using a DC fast charger (up to 250kW). But EV owners will almost always charge overnight at home using a Level 2 unit such as the ChargePoint Home Flex. This electrical upgrade will also future-proof your home. The ChargePoint app is downloadable through Google Play and will enable owners to activate the charger before arrival and set up the session payment. Another significant Volvo technology is bi-directional charging, which lets owners utilize the EX90’s battery to power their homes or another EV. It will become available soon, but the EX90 is already outfitted with the hardware. 

Lidar-Based Safety System 

Volvo’s laser-based radar system — dubbed lidar — employs exterior and interior sensors to accomplish an array of safety tasks, such as scanning the road to detect objects up to 820 feet away (in daylight or complete darkness). As part of the “360-degree Shield of Safety,” cameras and sensors evaluate your awareness and warns drivers if it senses they’ve become tired or inattentive. If the driver doesn’t react, the EX90 will stop safely and call for help. In addition to the technology, the EX90 is engineered with natural, responsibly-sourced materials. For example, the SUV comprises 15% recycled steel, 25% recycled aluminum, and over 105 pounds of recycled plastics and bio-based substances. 

Inside the High-Tech EX90

Simple and savvy is the best way to describe the welcoming interior. Its organic feel calms the senses and the evolutionary technology satisfies your connectivity desires. A Google built-in 15” vertical touchscreen is the nucleus of the EX90, with features such as Google Apps, Google Assistant, Google Maps, and Google Play. Sound is provided by a reference-quality Bowers & Wilkins audio system with Dolby Atmos and headrest-integrated speakers. Furthermore, the EX90 is operable through your smartphone and your personal profile loads as you enter the vehicle. 

Safety and Technology Enhancements 

One of Volvo’s committed safety missions is to keep every driver from being killed or seriously injured in one of its vehicles. So, for example, passenger detection sensors — especially on hot days — will warn if a child or pet is left inside the vehicle. 

Volvo has always invested in people who invest in the world to make this a better, brighter, and safer space. Having the freedom to move about freely and sustainably is the company’s sole objective. 

Pricing and Availability 

Interested US buyers can pre-order a 2024 EX90 at VolvoCars.com/us with an MSRP under $80,000. Customers placing pre-orders will receive prioritization when deliveries begin at the top of 2024. The future is now for individuals looking to decrease their carbon footprint while riding safely in style.

“We are laser-focused and razor-sharp on meeting our 2030 and 2040 goals. At the end of the day, tech wins,” concluded Rowan.

Experienced By: Kimatni D. Rawlings  

Sweden Open Air Bar illustration by Heather Skovlund for 360 Magazine

World’s Largest Open-Air Bar

Sweden Creates the World’s Largest Open-Air Bar

Following the success of the 2019 Edible Country campaign is the launch of Drinkable Country – the largest, open-air, world-class bar led by internationally acclaimed team at Tjoget, and other leading Swedish beverage experts. Starting June 15, visitors can book a seat at more than 16 tables located in some of Sweden’s most beautiful natural landscapes for a chance to enjoy a selection of drinks and DIY recipes reflecting the country’s 100-million-acre natural pantry.

The world’s largest, outdoor, socially distanced bar is opening this summer in Swedish nature. In 2019, Sweden launched The Edible Country, the world’s largest DIY gourmet restaurant, with recipes developed by Guide Michelin-awarded chefs. The concept, which until now, consisted only of food, is being expanded to include an incredible drinking experience. Drinkable Country features a combination of ready-made beverages that reflect local nature and produce alongside drinks those visitors can mix themselves with ingredients found in the surroundings based on recipes provided by Sweden’s foremost beverage experts. When booking a Drinkable Country experience, guests will have the opportunity to explore the area with local guides while collecting and mixing the ingredients, and then enjoy the various drinks.

“The DIY recipes enable visitors to explore Swedish nature through world-class taste experiences,” says Jens Heed, Program Director Food Travel at Visit Sweden. “The country’s 100-million-acre pantry of fruit, berries, vegetables, and crystal-clear spring water is open to everyone. We call it the Drinkable Country – the world’s largest open-air bar.”

The recipes have been developed in collaboration with four different beverage experts, each of whom has been given the responsibility to represent different regions in Sweden. Rebecka Lithander represents southern Sweden. Lithander has experience from the two-Michelin-star restaurant Daniel Berlin, where she raised the non-alcohol drink packages to the same high level as the food. The tables on the west coast are represented by Bar Bruno, a local gem of a cocktail bar; while on the east coast, it is the world-famous bar Tjoget that will compose the drink menu. Emil Åreng, a nationally and internationally acclaimed bartender and author of the world’s best cocktail book in 2016, represents the northern part of Sweden.

“It is a thirst-quenching journey through Swedish nature that is a completely new and fascinating way to experience cocktails and to discover the country and its natural environment,” says Leo Lahti, Bar Manager at Tjoget.

In Sweden, nature is everyone’s playground. It’s a place to linger – as long as you do not disturb or destroy it – thanks to the unique Allemansrätt – Swedens’s “freedom to roam.” With the Drinkable Country, Sweden invites everyone to experience their close-to-nature lifestyle over world-class food and drink.

More information about the experience: Visit Sweden

The Beverage Experts

  • Southern Sweden: Rebecka Lithander is an acclaimed sommelier who now works at the locally praised restaurant Mutantur in Malmö. Before joining Mutantur she worked at the two-star Guide Michelin restaurant Daniel Berlin.
  • Western Sweden: Bar Bruno, a small cosy bar that serves innovative cocktails with a home-bar feel.
  • Eastern Sweden: For the past five years, Tjoget has been on the list of the World’s 50 Best Bars.
  • Northern Sweden: Emil Åreng with roots in Norrland was named Sweden’s best bartender in 2015 and has also won several international awards. Emil most recently came from Cardier Baren at the historic Grand Hôtel in Stockholm, where he was Creative Director. He is the author of the cocktail book Salongs i Norrland, which was named Best Cocktail Book in the World in 2016.

The Edible Country

The Edible Country’ is an initiative from Visit Sweden to highlight the natural and healthy pantry that Swedish nature has to offer. The menu suggestions of the do-it-yourself dining experiences are co-created with four of Sweden’s top chefs: Titti Qvarnström, Niklas Ekstedt, Anton Bjuhr and Jacob Holmström. The dishes are created with inspiration from Sweden’s varied landscape and shifting seasons. The over 20 tables are placed in Swedish Lapland, Stockholm Archipelago, the High Coast, Dalarna, Gävleborg, Sörmland, Värmland, Västsverige, Småland, Halland, Skåne and Gotland and you can find more information about the regions on our webpage. The initiative is an open invitation for everyone to experience the Swedish ‘close-to-nature’ lifestyle and take pleasure in the natural pantry that Sweden has to offer. Add-on services that will help you during your experience, for example, your very own personal guide or chef and a basket with the necessary ingredients to create the drinks or cook the recipes outdoors are available to book online.

About Visit Sweden

Visit Sweden is Sweden’s marketing company. Visit Sweden markets Sweden abroad as a destination to contribute to more jobs and economic growth. The company also provides and sells communication and knowledge services related to the hospitality industry, tourism, and travel. Foreign tourists spend approximately SEK 144 billion annually in Sweden and approximately 172,400 people are employed in the hospitality industry’s companies alone. Visit Sweden is owned by the Swedish state through the Ministry of Enterprise and Innovation.

Sweden Tourism Photography Credits to Martin Edström

Visit Sweden’s Healing Through Nature

Lockdowns, isolation, and working from home have caused elevated levels of stress for many people: 45% of Americans say they experience anxiety because of the pandemic, according to a UN report. But there are ways to alleviate the stress. Research shows that spending time in nature lowers stress levels – one of the many benefits of grabbing a few minutes to enjoy some greenery or planning a getaway in the great outdoors.

The positive effects were tested through Visit Sweden’s very own initiative, “The 72-Hour Cabin.” With participants from major cities who had demanding jobs, participants were examined before and after spending three consecutive days in the Swedish countryside where they slept in glass cabins next to water. The study proved that being outdoors surrounded only by nature dramatically reduced negative emotions and lowered stress levels.

In Sweden, 70% of the country is covered with forest, and nature is easy to reach, with open fields and meadows, old-growth forests, quiet lakes, miles of coastlines, and thousands of islands. Swedes have a unique Freedom to Roam, The Right of Public Access (‘Allemansrätt’), which maintains that everyone has the right to walk, cycle, ride, ski and camp on any land. With this, it is no wonder Swedes maintain an unusually close relationship to nature and draw from the healing power of spending time outside.

“Natural environments are an important resource for meeting the health challenges in our society. Research shows that time spent outdoors reduces negative emotions and stress, and promotes positive emotions, mental recovery, and performance,” says Cecilia Stenfors, a researcher at the Aging Research Center at Karolinska Institutet, Sweden, and the University of Chicago, USA.

As nature experiences are an effective way to provide a bit of normality after months of pandemic-related stress, anxiety, and loneliness. Below are five ways to incorporate a bit of green in your life, as illustrated by the Swedes:

  • You only need twenty minutes in nature to reduce stress, so there is no excuse not to pop outside for a few moments, even a lunch time walk will help clear your mind.
  • Boost your mental health by taking your meal outside. Swedes dine al fresco nearly all year round and enjoy foraging in nature’s own pantry. For inspiration, check out Visit Sweden’s outdoor dining and do-it-yourself cooking concept, Edible Country.
  • Enjoy outdoor activities like the Swedes with cooking, hiking, canoeing, and mountain biking, all of which have proven long-lasting effects on their well-being.
  • According to a meta-analysis from the University of East Anglia, published in Environmental Research, nature can lower your blood pressure, cortisol, and heart rate. For those living in cities, even surrounding yourself with indoor plants or even gazing at pictures or videos of nature can be soothing. 
  • When the time is right, book a trip to enjoy Sweden’s lush landscape and stay high up in the Tree Hotel, or experience a glass cabin, house boat, or maybe even a lighthouse.