On August 17, 2022, Burlington Vermont native North Ave Jax releases his sentimental debut project ‘LaZy, but i have goals‘ and drops new mini documentary music video for single “Eastside” directed by Kelly Butts-Spirito.
“LaZy, but i have goals ” tells a true story of how North Ave Jax is on his way to becoming a big-time hero in the small town of Burlington, VT. The 10-track debut project journeys vicariously through the 20 year-old’s artistic ethos as well as his ability to resonate the sustenance of hunger and success. LISTEN HERE
WATCH MUSIC VIDEO FOR “Eastside” HERE
‘LaZy, but i have goals‘ fulfills the idea that goal setting and goal achieving are not dependent on whether you live in a small town. Through 10 tracks the mixtape serves to communicate a heart-felt understanding of those who may have lost their way or are struggling to find it as nothing worth having had come easy for North Ave Jax while growing up in section 8 housing on North Ave. Irrespective of him becoming one of the state’s best athletes, the 20 year-old carried himself stoically which led to a constant battle with his inner struggles of anxiety, substance abuse, and everything in between.
The debut mixtape characterizes North Ave Jax’s impactful lyricism through the dark experiences and situations he has gone through in which he has only been able to express musically. ‘LaZy, but i have goals‘ not only ventilates Jax’s thoughts and feelings to the world but also details the sustained effort of coming face to face with issues emanating from drug addiction and lack of self-love that inevitably led him to drop out of high school, lose touch with his friends, and completely isolating himself for the time-being.
This project builds purpose to individuals who assimilate to those factors of feeling inadequate to today’s societal standards. In the course of the mixtape’s themes, North Ave Jax wholeheartedly brings his vision and imagination to fruition as the dynamic duo of goal setting and goal achieving conceptualize that his goals are not one bit modest.
The audio visual for the mixtape’s focus track, “Eastside”, as narrated by hometown close friend and director Kelly Butts-Spirito, recounts the trials and tribulations of North Ave Jax and how their genuineness bond and brotherhood has led them one step closer to their fondest dreams and ardent desires. Through their passion for creativity and humble beginnings filming music videos in an empty parking lot and recording freestyles on a gaming microphone, ‘LaZy, but i have goals‘ sends a broad message that growing up may not be what it seems and that it’s not too late to become the person that you actually are who you may want to be.
Over the last few months, North Ave Jax has had successful releases such as “Trust Nobody”, “Play Dumb”, and “The Fall”, as well as a complete 750 person sold-out hometown show at the Higher Ground Ballroom which took place April 16th in Vermont. North Ave Jax is only at the start of his career, stay tuned for more exciting announcements to come later this year.